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NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
MARKETING SERVICES -
2008-RFQ/P-012
Division of Business Assistance, Marketing and International Trade
Bidding Entity's Name:
Bidder's Address:
Street Address City / State / Zip Code
Name Title
Prepared By:
Signature Date
FEE SCHEDULE
EXHIBIT R - Section 1 -
INSTRUCTIONS to BIDDERS: The Bidder shall complete and submit a "Core Marketing Services Fee" to manage and execute each of the requirements indicated in this RFQ/P and as
detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule" . The Bidder shall complete the "Budget Worksheets 1A -
1G". The total of the worksheets should add up to the "Core Marketing Servcies Fee" amount submitted by the Bidder. Bidders MUST complete and submit ALL areas of the "FEE
SCHEDULE - Sections 1, 1A - G, and 2 through 4" ; no areas may be left blank / incomplete. Failure to do so may result in
rejection of the bid proposal.
CORE MARKETING SERVICES FEE
Projected Timeframe
At a minimum, the Fee Proposal shall include the following: Item # Cost of Deliverable
to Complete
Creation of a General Ad(s) and Targeted Ads A $0.00
Creation of Specific Messages for Targeted Industry Sectors B $0.00
Creation of Specific Messages for Target Audiences C&D $0.00
Development & Production of Recommend General State Collateral Material E $0.00
FEE SCHEDULE
SECTION 1 Development of a Marketing Plan F $0.00
Purchasing and Placement of all Media G $0.00
Management of Subcontractors (if applicable) -
(NOTE: this area of the Fee Proposal is included in each of the Budget
N/A H $0.00
Worksheets for Items A - G, under "Other")
TOTAL $0.00
Note: The sum total of each of the above MUST equal the amount of the Core Marketing Services Fee.
All indirect monies / expenses to be reimbursed to Subcontractors should be reflected in EACH INDIVIDUAL Budget Worksheet 1A - 1G, under the category "Other"
Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority
2008-RFQ/P-012 Marketing Services 8 b606b606-702e-4ebd-bc03-8c4f2f079a11.xls
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
2008-RFQ/P-012 Marketing Services - Division of Business Assistance, Marketing and International Trade
EXHIBIT R - Section 1A - 1G
FEE SCHEDULE
"CORE MARKETING SERVICES - BUDGET WORKSHEET 1A - 1G / HOURLY RATE SCHEDULE"
BUDGET WORKSHEET for BUDGET WORKSHEET for BUDGET WORKSHEET for BUDGET WORKSHEET for
SECTION 1A DELIVERABLES SECTION 1B DELIVERABLES SECTION 1C & 1D DELIVERABLES SECTION 1E DELIVERABLES
Fee Proposal Budget Worksheet: Fee Proposal Budget Worksheet: Fee Proposal Budget Worksheet:
Fully Burdened Fee Proposal Budget Worksheet:
POSITIONS / TITLES to be ASSIGNED Creation of Specific Messages for Creation of Specific Messages for Target Development & Production of
Creation of General Ad(s) & Targeted Ads
to PERFORM "The WORK" Targeted Industry Sectors Audiences Recommended General State Collateral Material
HOURLY RATE
Check One that Applies Check One that Applies Check One that Applies Check One that Applies
Budgeted Budgeted Budgeted Budgeted
Subcontracted
TOTAL In House Subcontracted
TOTAL In House Subcontracted
TOTAL In House Subcontracted
TOTAL
In House Staff Hours Hours Hours Hours
Staff Staff Staff Staff Staff Staff Staff
Partner - Advertising $0.00 $0.00 $0.00 $0.00
President - Advertising $0.00 $0.00 $0.00 $0.00
Comptroller / Accounting Manager $0.00 $0.00 $0.00 $0.00
Account Director / Supervisor - Advertising $0.00 $0.00 $0.00 $0.00
Account Executive - Advertising $0.00 $0.00 $0.00 $0.00
Account Manager - Advertising $0.00 $0.00 $0.00 $0.00
Creative Director / Copy - Advertising $0.00 $0.00 $0.00 $0.00
Creative Director / Art - Advertising $0.00 $0.00 $0.00 $0.00
Senior Art Director - Advertising $0.00 $0.00 $0.00 $0.00
Art Director - Advertising $0.00 $0.00 $0.00 $0.00
Senior Copywriter - Advertising $0.00 $0.00 $0.00 $0.00
Junior Copywriter - Advertising $0.00 $0.00 $0.00 $0.00
Production Director / Print - Advertising $0.00 $0.00 $0.00 $0.00
Production Director / Art -Advertising $0.00 $0.00 $0.00 $0.00
Production Director / Media - Advertising $0.00 $0.00 $0.00 $0.00
Studio Manager - Advertising $0.00 $0.00 $0.00 $0.00
Media Director - Advertising $0.00 $0.00 $0.00 $0.00
Media Supervisor - Advertising $0.00 $0.00 $0.00 $0.00
Media Planner / Buyer - Advertising $0.00 $0.00 $0.00 $0.00
Interactive Specialist (Web - DVD) - Advertising $0.00 $0.00 $0.00 $0.00
Web - Traffic Analyst - Advertising $0.00 $0.00 $0.00 $0.00
Administrative Assistance - Advertising $0.00 $0.00 $0.00 $0.00
Clerical - Advertising $0.00 $0.00 $0.00 $0.00
Graphic Designer $0.00 $0.00 $0.00 $0.00
On-Site Graphic Designer $0.00 $0.00 $0.00 $0.00
b606b606-702e-4ebd-bc03-8c4f2f079a11.xls 1/6/2011 1/6/2011 Fee Proposal - Exh R1A-G Wkshts
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
2008-RFQ/P-012 Marketing Services - Division of Business Assistance, Marketing and International Trade
EXHIBIT R - Section 1A - 1G
FEE SCHEDULE
"CORE MARKETING SERVICES - BUDGET WORKSHEET 1A - 1G / HOURLY RATE SCHEDULE"
BUDGET WORKSHEET for BUDGET WORKSHEET for BUDGET WORKSHEET for BUDGET WORKSHEET for
SECTION 1A DELIVERABLES SECTION 1B DELIVERABLES SECTION 1C & 1D DELIVERABLES SECTION 1E DELIVERABLES
Fee Proposal Budget Worksheet: Fee Proposal Budget Worksheet: Fee Proposal Budget Worksheet:
Fully Burdened Fee Proposal Budget Worksheet:
POSITIONS / TITLES to be ASSIGNED Creation of Specific Messages for Creation of Specific Messages for Target Development & Production of
Creation of General Ad(s) & Targeted Ads
to PERFORM "The WORK" Targeted Industry Sectors Audiences Recommended General State Collateral Material
HOURLY RATE
Check One that Applies Check One that Applies Check One that Applies Check One that Applies
Budgeted Budgeted Budgeted Budgeted
Subcontracted
TOTAL In House Subcontracted
TOTAL In House Subcontracted
TOTAL In House Subcontracted
TOTAL
In House Staff Hours Hours Hours Hours
Staff Staff Staff Staff Staff Staff Staff
Other: Detail all additional costs considered
when preparing the budget for this item
$0.00 $0.00 $0.00 $0.00
(i.e. reimbursable costs
to Subcontractors (i.e. travel, postage, telephone, etc.)
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority
BIDDER INFORMATION:
Bidder's Name:
Bidder's Address:
Street Address City State Zip Code
Prepared By:
Name Title Signature Date
b606b606-702e-4ebd-bc03-8c4f2f079a11.xls 1/6/2011 1/6/2011 Fee Proposal - Exh R1A-G Wkshts
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
2008-RFQ/P-012 Marketing Services - Division of Business Assistance, Marketing and International Trade
R - Section Section 1A
EXHIBITEXHIBIT R - 1- 1A - 1G - 1G
FEE SCHEDULE
EXHIBIT R - Section 1- 1A - 1G
FEE SCHEDULE - BUDGET WORKSHEET 1A - 1G / HOURLY RATE SCHEDULE
"CORE MARKETING SERVICES - BUDGET WORKSHEET 1A - 1G / HOURLY RATE SCHEDULE"
BUDGET WORKSHEET for BUDGET WORKSHEET for BUDGET WORKSHEET for
SECTION 1F DELIVERABLES SECTION 1G DELIVERABLES CREATIVE SUBMISSION
Costs Associated with Conception, Creation and
Fee Proposal Budget Worksheet: Development Fee Proposal Budget Worksheet: Generation of Established State branded Print,
POSITIONS / TITLES to be ASSIGNED
of a Marketing Plan Purchasing and Placement of all Media Internet Advertisement and Collateral Submission
to PERFORM "The WORK"
(Item #7, "Mandatory Requirements of the Bidder")
Check One that Applies Check One that Applies Check One that Applies
Budgeted Budgeted Budgeted
In House Subcontracted
TOTAL In House Subcontracted
TOTAL In House Subcontracted
TOTAL
Hours Hours Hours
Staff Staff Staff Staff Staff Staff
Partner - Advertising $0.00 $0.00 $0.00
President - Advertising $0.00 $0.00 $0.00
Comptroller / Accounting Manager $0.00 $0.00 $0.00
Account Director / Supervisor - Advertising $0.00 $0.00 $0.00
Account Executive - Advertising $0.00 $0.00 $0.00
Account Manager - Advertising $0.00 $0.00 $0.00
Creative Director / Copy - Advertising $0.00 $0.00 $0.00
Creative Director / Art - Advertising $0.00 $0.00 $0.00
Senior Art Director - Advertising $0.00 $0.00 $0.00
Art Director - Advertising $0.00 $0.00 $0.00
Senior Copywriter - Advertising $0.00 $0.00 $0.00
Junior Copywriter - Advertising $0.00 $0.00 $0.00
Production Director / Print - Advertising $0.00 $0.00 $0.00
Production Director / Art -Advertising $0.00 $0.00 $0.00
Production Director / Media - Advertising $0.00 $0.00 $0.00
Studio Manager - Advertising $0.00 $0.00 $0.00
Media Director - Advertising $0.00 $0.00 $0.00
Media Supervisor - Advertising $0.00 $0.00 $0.00
Media Planner / Buyer - Advertising $0.00 $0.00 $0.00
Interactive Specialist (Web - DVD) - Advertising $0.00 $0.00 $0.00
Web - Traffic Analyst - Advertising $0.00 $0.00 $0.00
Administrative Assistance - Advertising $0.00 $0.00 $0.00
Clerical - Advertising $0.00 $0.00 $0.00
Graphic Designer $0.00 $0.00 $0.00
On-Site Graphic Designer $0.00 $0.00 $0.00
b606b606-702e-4ebd-bc03-8c4f2f079a11.xls 1/6/2011 1/6/2011 Fee Proposal - Exh R1A-G Wkshts
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
2008-RFQ/P-012 Marketing Services - Division of Business Assistance, Marketing and International Trade
R - Section Section 1A
EXHIBITEXHIBIT R - 1- 1A - 1G - 1G
FEE SCHEDULE
EXHIBIT R - Section 1- 1A - 1G
FEE SCHEDULE - BUDGET WORKSHEET 1A - 1G / HOURLY RATE SCHEDULE
"CORE MARKETING SERVICES - BUDGET WORKSHEET 1A - 1G / HOURLY RATE SCHEDULE"
BUDGET WORKSHEET for BUDGET WORKSHEET for BUDGET WORKSHEET for
SECTION 1F DELIVERABLES SECTION 1G DELIVERABLES CREATIVE SUBMISSION
Costs Associated with Conception, Creation and
Fee Proposal Budget Worksheet: Development Fee Proposal Budget Worksheet: Generation of Established State branded Print,
POSITIONS / TITLES to be ASSIGNED
of a Marketing Plan Purchasing and Placement of all Media Internet Advertisement and Collateral Submission
to PERFORM "The WORK"
(Item #7, "Mandatory Requirements of the Bidder")
Check One that Applies Check One that Applies Check One that Applies
Budgeted Budgeted Budgeted
In House Subcontracted
TOTAL In House Subcontracted
TOTAL In House Subcontracted
TOTAL
Hours Hours Hours
Staff Staff Staff Staff Staff Staff
Other: Advertising
Partner -Detail all additional costs considered
when preparing the budget for this item
$0.00 $0.00 $0.00
(i.e. reimbursable costs
to Subcontractors (i.e. travel, postage, telephone, etc.)
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
$0.00 $0.00 $0.00
Prices shall not sales tax due to due to exempt status status of the New Jersey Economic Development Authority
Prices shall not includeinclude sales tax the tax the tax exempt of the New Jersey Economic Development Authority
BIDDER INFORMATION:
Bidder's Name:
Bidder's Address:
Street Address City State Zip Code
Prepared By:
Name Title Signature Date
b606b606-702e-4ebd-bc03-8c4f2f079a11.xls 1/6/2011 1/6/2011 Fee Proposal - Exh R1A-G Wkshts
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
MARKETING SERVICES -
2008-RFQ/P-012
Division of Business Assistance, Marketing and International Trade
Bidding Entity's Name:
Bidder's Address:
Street Address City / State / Zip Code
Name Title
Prepared By:
Signature Date
FEE SCHEDULE
EXHIBIT R - Section 2
INSTRUCTIONS to BIDDERS: The Bidder shall complete and submit a "Core Marketing Services Fee" to manage and execute each of the requirements indicated
in this RFQ/P and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule". The Bidder shall
complete the "Budget Worksheets 1A - 1G". The total of the worksheets should add up to the "Core Marketing Servcies Fee" amount submitted by the Bidder.
Bidders MUST complete and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - G, and 2 through 4"; no areas may
be left blank / incomplete.
Failure to do so may result in rejection of the bid proposal.
CORE PRODUCTION / MEDIA COSTS Payable to SUBCONTRACTORS
Provide an itemized list of any Core Production / Medai Costs used in the actual product to
be payable to Subcontractors (I.e. production, printing etc.) ANY SUBCONTRACTED
SERVICES (i.e. outsourced graphic design, web design, etc.) must be considered and
included in the Core Marketing Services Fee (& Budget Worksheets 1A - 1G) and identified Dollar Amount TOTAL
as subcontracted staff by checking the appropriate box on those worksheets.
They should not be included in this Fee Schedule
Section 2 "Core Production / Media Costs Payable to Subcontractors".
FEE SCHEDULE
SECTION 2
$0.00
TOTAL $0.00
Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority
Fee Sched - Sec 2 Direct Costs 1/6/20117:46 PM b606b606-702e-4ebd-bc03-8c4f2f079a11.xls
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
MARKETING SERVICES -
2008-RFQ/P-012
Division of Business Assistance, Marketing and International Trade
Bidding Entity's Name:
Bidder's Address:
Street Address City / State / Zip Code
Name Title
Prepared By:
Signature Date
FEE SCHEDULE
EXHIBIT R - Section 3
INSTRUCTIONS to BIDDERS: The Bidder shall complete and submit a "Core Marketing Services Fee" to manage and execute each of the requirements
indicated in this RFQ/P and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule". The
Bidder shall complete the "Budget Worksheets 1A - 1G". The total of the worksheets should add up to the "Core Marketing Servcies Fee" amount submitted by
the Bidder. Bidders MUST complete and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - G, and 2 through 4"; no areas may
be left blank / incomplete.
Failure to do so may result in rejection of the bid proposal.
PROPOSED BUDGET -
(based on annual total estimated budget of $1MM subject to availability of funding)
Position / Title to be Assigned to the Work Total
CORE MARKETING SERVICES FEE
Creation of a General Ad(s) and Targeted Ads
Creation of Specific Messages for Targeted Industry Sectors
Creation of Specific Messages for Target Audiences
Development & Production of Recommend General State Collateral Material
Development of a Marketing Plan
Purchasing and Placement of all Media
Management of Subcontractors (if applicable) -
(NOTE: this area of the Fee Proposal is included in each of the Budget Worksheets for Items A - G, under "Other")
CORE PRODUCTION / MEDIA COSTS Payable to SUBCONTRACTORS
Media Placement Mark-Up Percentage
FEE SCHEDULE Media Placement Costs
SECTION 3
OTHER: Detail all additional costs considered when preparing the budget.
SAMPLE DOCUMENT ONLY;
BIDDERS SHOULD SUBMIT their Proposed Budget in GRAPHIC or TABLE FORMAT as
specified in section "Fee Schedule"Item #3, "Proposed Budget" as an additional illustrative example of their
creative approach. Proposed Budgets should be labeled as Exhibit R - Section 3
TOTAL PROPOSED BUDGET
Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority
b606b606-702e-4ebd-bc03-8c4f2f079a11.xls 1/6/20117:46 PM Fee Sched-Sec 3 Proposed Budget
NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY
MARKETING SERVICES -
2008-RFQ/P-012
Division of Business Assistance, Marketing and International Trade
Bidding Entity's Name:
Bidder's Address:
Street Address City / State / Zip Code
Name Title
Prepared By:
Signature Date
FEE SCHEDULE
EXHIBIT R - Section 4
INSTRUCTIONS to BIDDERS: The Bidder shall complete and submit a "Core Marketing Services Fee" to manage and execute each of the requirements
indicated in this RFQ/P and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule". The
Bidder shall complete the "Budget Worksheets 1A - 1G". The total of the worksheets should add up to the "Core Marketing Servcies Fee" amount submitted by
the Bidder. Bidders MUST complete and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - G, and 2 through 4"; no areas may
be left blank / incomplete.
Failure to do so may result in rejection of the bid proposal.
Media Placement Mark-Up Percentage
FEE SCHEDULE
SECTION 4:
Bidders must enter a PERCENTAGE (%) to be assessed for Media Placement Mark-Up
Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority
b606b606-702e-4ebd-bc03-8c4f2f079a11.xls 1/6/2011 7:46 PM b606b606-702e-4ebd-bc03-8c4f2f079a11.xls
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