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					                       Nakusp and Arrow Lakes Tourism Templates
                      Introduction and Usage Guide for this Workbook
The worksheets in this workbook were created by the Tourism BC Facilitator Simone Carlysle-
Smith through the Tourism BC Community Tourism Foundations program to assist the
management team. Duplicate this master file for reference and re-name and update as required.

The Community Development Matrix is intended as a quick reference of the Status of the
current planning and key initiatives that relate to or have overlap with Tourism.
The Vision, Goals, Objectives Summary is intended as a quick reference to the Tourism Plan.
The Tourism Plan Status Report is a summary of the Tourism Plan Strategies. This tool is
intended to be updated no less than annually to track the progress of the tourism plan
implementation and for succession planning.
The Summary Budget Template is intended the annual tourism plan.

The Budget Detail Template is intended to break out the major categories of the tourism budget
by sub-categories. Project budget templates are used to determine these budgets.
The Visitor Centre Budget Template is intended to be used by the agency contracted to deliver
services and or for reporting of Visitor Centre activity.
The Project Brief Part 1 is intended for project management and succession planning to ensure
there is a record. Refer to Part II the Budget Template.
The Project Brief Part 2 is intended to support the Project Brief Part 1 - Description with a
Budget.
The Marketing Paln Budget Template is intended to support the tactical marketing activities for
tracking and budgeting on an annual basis.
                                                                                                                                            ebb85252-85bb-4609-aec0-320332a49b02.xls                                                   Page 2



       Nakusp and Area Community Development Matrix                                         Last Update:14-May-09
       The Tourism Plan Status Report template is by separate cover.
       Contact:
Item                                                                             Timing
TAC    Tourism Advisory Committee                                               2009-Q1     Jan-Mar 2009
 ED    Economic Development                                                     2009-Q2     Apr-June 2009
TBD    To Be Determined                                                         2009-Q3     July-Sept 2009
CFF    Community Tourism Foundations Facilitator                                2009-Q4     Oct-Dec 2009
CTO    Tourism BC Community Tourism Opportunities Program                       2010-Q1     Jan-Mar 2010
       Cells calculate in yellow                                                2010-Q2     Apr-June 2010
                                                                                2010-Q3     July-Sept 2010
                                                                                2010-Q4     Oct-Dec 2010
                                                                                  2011+

     Plans, Reports, Initiatives
Item Key Initiatives                             Lead      Status                           Overlap    Next Steps                     Partners    Timing     Budget Grant         Key Contact    Comments   Online link to further
#                                                                                           with other                                                       consider Status                                information
                                                                                            plans.                                                           ations

   1 Official Community Plan (s)                 Gov.
       Village of Nakusp                                   The Official Community Plan      Economic   For next update incorporate                                                                          http://www.nakusp.co
                                                           (OCP) for Nakusp was             and        Tourism Plan Vision and                                                                              m/siteengine/activepag
                                                           recently updated. Bylaw 612      Tourism    Goals as per council                                                                                 e.asp?PageID=19
                                                           was adopted on April 08,         Plan       meeting adoption of the
                                                           2008. Tourism is recognized                 Tourism Plan (to be
                                                           in Section 1 Introduction to                adopted)
                                                           Village and OCP as a stand-
                                                           alone section: No. 1.3.8.
       Regional District of Central Kootenay Area Gov.     The Board of the Regional        Economic   A survey was conducted in
       K                                                   District of Central Kootenay     and        July 2007 and a series of
                                                           has approved the 2007 -          Tourism    workshops were held in
                                                           2008 Planning Services           Plan       October 2007 and 2008 to
                                                           Division work plan, which                   gather input to update the
                                                           includes the Electoral Area K               Draft Official Community
                                                           Planning Review project. The                Plan, which is now being
                                                           purpose of the Area K                       edited to reflect these
                                                           Planning Review is to replace               workshops. Another series
                                                           Rural Land Use Bylaw 1248,                  of community workshops is
                                                           1997 with a new Official                    planned for Spring 2009.
                                                           Community Plan and Zoning
       Columbia Shuswap Regional District Area Gov.        Bylaw.                         Economic
                                                           Brief history and last update.
       B (Trout Lake region)                                                              and
                                                                                          Tourism
                                                                                          Plan
   2 Sustainability Planning                     Gov.      No dedicated Sustainability Plan.           Develop policy with next
                                                                                                       OCP update.
                                                           The Nakusp Secondary                        Village Council and School
                                                           School's Sustainability Club,               District #10 support this
                                                           seeks to make Nakusp a Fair                 initiative.
                                                           Trade Town through the
                                                           TransFair Canada
                                                           organization.

   3 Community Statistics                        NADB
     Community Profile                                     No community profile, refer                 Create a community profile.
                                                           to BC Stats Community
                                                           Profile.


   4 Economic Development Planning               NADB

       Economic Development Strategy                       Currently no five-year           Tourism    Consider strategy for 2010
                                                           strategic plan but               process.   or 2011.
                                                           implementation of current
                                                           projects identified are
                                                           underway.

   5 Tourism Planning                            NADB
     Tourism BC - Community Tourism                        Tourism Plan complete and        Tourism    Establish Tourism Advisory     Northern BC May 2009- Co-op $    $15,000    Tourism BC /              http://nadb.kics.bc.ca/i
     Foundations program                                   all files online at:             plans,     Committee (TAC), Council       Tourism/Age April 2010 secured   per year   Northern BC               ndex.php?page=ctfho
                                                           http://nadb.kics.bc.ca/index.p   economic   presentations to adopt the     nt of Tourism                    matching   Tourism                   me
                                                           hp?page=ctfhome                  dev.       Plan, Community Projects       BC,                              funds
                                                                                                       Coordinator to commence        stakeholder                      based on
                                                                                                       with priority projects for     groups and                       completing
                                                                                                       2009/2010.                     business                         the
                                                                                                                                      community.                       Tourism
                                                                                                                                                                       Plan
                                                                                                                                                                       process.
       Kootenay Rockies Tourism Human            KRTA/     Regional Strategy complete       Tourism    Monitor for local relevance.                                                                         http://www.go2hr.ca/re
       Resources Strategy, 2007                  Go2                                        Plan                                                                                                            search.aspx
       Visitor Tourism Assessment, Destination   Village   Implementation of key    Tourism            Community Projects
       Development                                         recommendations underway Plan               Coordinator working on
                                                           as resources permit.                        signage.
                                                                                                                                              ebb85252-85bb-4609-aec0-320332a49b02.xls                                             Page 3


     Plans, Reports, Initiatives
Item Key Initiatives                           Lead       Status                         Overlap    Next Steps                          Partners    Timing   Budget Grant        Key Contact   Comments   Online link to further
#                                                                                        with other                                                          consider Status                              information
                                                                                         plans.                                                              ations

   6 Infrastructure Development (If no master plan list plans or projects)
     Airport                                 Village The Arrow Lakes area                Tourism     To be determined
                                             and       supports numerous                 Plan
                                             RDs       backcountry visitors, and
                                                       expansion of infrastructure
                                                       could expand the existing
                                                       tourism destination base. A
                                                       pre-feasibility assessment
                                                       study of airport expansion
                                                       would determine the future
                                                       opportunity for airport usage
                                                       for the region.. Kelowna
     Amenities: Washrooms, Parking, etc.     Village Requires plan based on              Tourism     To be determined
                                                       weaknesses identified in the      Plan
                                                       SWOT analysis of the
                                                       Tourism Plan.
      Beautification Plan                      Village    Will form part of downtown     Tourism     List 2009 focus of effort or
                                               and        revitalization plan.           Plan        future timeline
                                               RDs
      Broadband                                Village    Available in pocket areas      Tourism     To be determined
                                               and        throughout the Study Area      Plan
                                               RDs
      Community Centre Upgrades                Village    Infrastructure improvements Tourism        List 2009 focus of effort or
                                                          to the arena are for the     Plan          future timeline
                                                          mechanical system and new
                                                          roof. Auditorium Upgrades to
                                                          facilitate small meetings.
      Downtown Revitalization                  Village    Village initiating committee Tourism       List 2009 focus of effort or
                                                                                       Plan          future timeline
      Facilities master Plan (Sports, other)   Village    Build on existing inventory  Tourism       Inventory current facilities for
                                                          from Tourism Plan.           Plan          Gap Analysis.
      Ferry Services                           NADB       Ferry services require       Tourism       Review Tourism Plan tactics
                                               to         improvement.                 Plan          for overarching ferry
                                               ferries                                               strategy.
      Housing                                  NADB       New housing committee                      List 2009 focus of effort or
                                                                                                     future timeline
      Parks and Recreation Master Plan (Master Village    Village producing Master       Tourism     List 2009 focus of effort or
      Trails and Cycling Plan)                 and        Parks Plan. New Nakusp         Plan        future timeline
                                               RDs        Trails Society.
                                                          http://nakusptrails.ca/
      Public Gathering Spaces Master Plan      Village    Status                         Tourism     List 2009 focus of effort or
                                               and                                       Plan        future timeline
                                               RDs
      Road/highway improvements                Govt all   Status                         Tourism     List 2009 focus of effort or
                                               levels                                    Plan        future timeline
      Signage and Way Finding Plan             Village    Key recommendations from       Tourism     List 2009 focus of effort or
                                               and        Tourism Assessment             Plan        future timeline
                                               RDs        underway. Inventory
                                                          complete.
      Visitor Centre                           Chamb Land owned by Village.      Tourism             Fee-For-Service Agreement
                                               er    Chamber owns building and Plan                  requires an update for new
                                                     operates VC with some                           budget deliverables 2009.
                                                     financial support from the
                                                     government. Fee-For-Service
                                                     Agreement.
      Waterfront Master Plan                   Village    The vision for Nakusp and        Tourism   Although such projects can
                                                          Arrow Lakes includes a           Plan      be costly, a pre-feasibility
                                                          marina facility, and this, along           assessment or new
                                                          with a refuelling station, is              development concept could
                                                          closer to a reality with the               be produced.
                                                          commitment of BC Hydro to
                                                          build a boat launch by 2011.
      Other                                               Status                                     List 2009 focus of effort or
                                                                                                     future timeline
                                                                                                                                         ebb85252-85bb-4609-aec0-320332a49b02.xls                                                Page 4


     Plans, Reports, Initiatives
Item Key Initiatives                            Lead     Status                           Overlap    Next Steps                    Partners    Timing   Budget Grant        Key Contact   Comments   Online link to further
#                                                                                         with other                                                    consider Status                              information
                                                                                          plans.                                                        ations

   6 Tourism Product / Attractions (If no master plan list plans or projects)
     Amateur Sports                                     Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Convention and small meetings development          Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Event development                                  Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Halcyan Hot Springs                                Expansion of the hot springs      Tourism   Sales on-going
                                                        includes strata-titled vacation   Plan
                                                        homes.
     Health and Wellness                                Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Heritage, Arts and Culture                         Current situation,                Tourism   Cultural Plan
                                                        accomplishments to date           Plan      recommended.
     Nakusp Hot Springs                                 Nakusp Hot Springs Business       Tourism   Consultant
                                                        case being conducted by a         Plan      Recommendations and
                                                        consultant for the Village of               Village of Nakusp Action
                                                        Nakusp.                                     Plan.
      Other:                                             Current situation,                         List 2009 focus of effort or
                                                         accomplishments to date                    future timeline

   7 Tourism Market and Visitor Research
     Kootenay Rockies Regional Profile                   Online Tourism BC           Tourism        Analyze for relevance to                                                                         http://www.tourismbc.c
                                                         Research.                   Plan           Nakusp and Arrow Lakes.                                                                          om/Research/Researc
                                                         http://www.tourismbc.com/Re                                                                                                                 hByRegion/KootenayR
                                                         search.aspx                                                                                                                                 ockies.aspx
      Generic Situation Analysis - Tourism BC            Posted at Tourism Resource Tourism         Analyze for relevance to                                                                         http://nadb.kics.bc.ca/i
      Community Tourism Foundations                      Centre:                        Plan        Nakusp and Arrow Lakes.                                                                          ndex.php?page=ctfho
      program.                                           http://nadb.kics.bc.ca/index.p                                                                                                              me
                                                         hp?page=ctfhome
      Research Requirements                              Limited primary research.        Tourism   Determine Tourism BC
                                                         Visitor Centre statistics.       Plan      Value of Visitor Centre
                                                                                                    research / future date
                                                                                                    2010++

   8 Economic Impact Studies
                                                         None at this time



   9 Tourism Opportunities Studies
     There is no TOS for the Nakusp and Arrow            The provincial studies       Tourism                                                                                                        http://ilmbwww.gov.bc.
     Lakes Area.                                         completed reside online and Plan                                                                                                            ca/cis/initiatives/touris
                                                         are accessible as a resource                                                                                                                m/tos/index.html
                                                         document.

  10 Tourism Industry Performance Statistics                                              Tourism   Establish tracking program
                                                                                          Plan      with industry.
      Tourism BC Commercial Accommodation                Tourism BC Optional                        Determine willingness of
      Occupancy                                          Program                                    accommodation sector to
                                                                                                    participate.
      Tourism BC Value of Tourism                        Tourism BC - Community                     Consider for 2010/2011
                                                         Tourism Foundations
                                                         program
      Visitor Research (Visitor Centre,                  Tourism BC Visitor Centre                  Monitor trend analysis.
      attractions attendance tracking, etc.)             Network reporting
                                                         requirement.
      Transportation - Airports                          Commercial airports collect                Monitor trend analysis,
                                                         stats.                                     include updates in
                                                                                                    community profile.
      Room Revenues - BC Stats                           Regional profiles available                Monitor trend analysis,
                                                         through BC Stats.                          include updates in
                                                                                                    community profile.
      Other:
      Other:

  11 Other:
Summary of Vision, Goals and Objectives of the Nakusp and Arrow Lakes Tourism Plan

Community Vision Statement Village of Nakusp
The desired Nakusp is an attractive, safe, healthy, friendly, economically vibrant, ecologically sound lakeshore
community that is focused on maintaining the quality of life, small-town character and rural charm of the Village.
Nakusp’s built and natural environment respects, above all else, the outstanding diverse natural habitat and optimizes
recreational opportunities for its citizens and its visitors. Nakusp residents enjoy a high quality of life built upon a
sustainable and diversified local economy. The waterfront is particularly emphasized and made accessible to all through
trails and walkways where feasible;
A vibrant commercial area created around the downtown core provides an attraction for visitors and local residents;
Suitable, safe, healthy housing with easy access to transportation, recreation, open space, shopping, schools, and
community services is provided to meet the diverse needs of individuals and families at varying income and age levels;
The road network is solidly established. Vehicle movement is improved with the provision of off-street parking, and safe
loading and unloading spaces, encouraging non-motorized pedestrian movement;
Tourism Vision Statement for Nakusp and Arrow Lakes
Nakusp and the Arrow Lakes is known for its rural charm and natural setting, which sets the pace for sustainable tourism
that balances our economy without compromising quality of life for our residents. We attract visitors who seek nature-
based experiences in a pristine environment, which include soft adventure, recreation, health and wellness, and
heritage, arts and culture. Our community is united in achieving this vision through a spirit of collaboration and

Tourism Plan Goals
1. To diversify the local economy through strategic expansion of the tourism industry as a way of expanding the tax
base, increasing the jobs and income available to residents while balancing community values;
2. To enhance destination development and appeal for visitors by attracting infrastructure investments through local,
regional, provincial, national and private sources;
3. As an integral element of industry growth, to foster business and industry development that complements and
strengthens products and attractions of most appeal to visitor markets;
4. To encourage tourism operators to consistently and strategically market the area to target markets by working
cooperatively and in collaboration with community stakeholders to leverage resources wherever possible; and

5. To sustain a tourism management function to ensure leadership, organizational capacity, funding and
communications to support tourism stakeholders and the community to achieve the vision for tourism.

Tourism Plan Objectives

Tourism Planning and Management
• Undertake an economic development strategy process, which integrates the tourism sector recommendations


• Allocate resources to implement the Tourism Plan in phases, built around community, industry, government
participation, partnerships and communications.

Tourism Infrastructure and Development
• Expand tourism infrastructure that supports the Village of Nakusp Community Vision and the Nakusp and Arrow Lakes
Tourism Vision.

Product Development
• Identify and prioritize product development opportunities and compile resource material that aids with pre-feasibility for
business opportunities and policy support.

Information Management and Research
• Establish an online tourism industry database and resource centre that will support the development of community
tourism and provide the information and research needed to support the tourism industry.

Business and Industry Development
• Establish a business and industry development program that supports the needs of local tourism business operators
and organizations.

Market Position and Targets
• Improve overall tourism performance by increased awareness, length of stays, overnight stays, visitor spending and
overall market share of leisure travellers, free independent travellers (FIT) and small groups from domestic and foreign
markets.

Marketing Partnerships and Programs
• Establish the cooperative marketing program with regional partnerships that leverage resources and extend market
reach.

Branding
• Expand the new brand identity for the Village of Nakusp to incorporate the Arrow Lakes by utilizing the logo and
supporting colour scheme into all communication materials for place marketing of “Nakusp and Arrow Lakes – British
Columbia, Canada.”
Promotional Tools & Materials
• Create the official set of promotional tools and materials for destination marketing and to support visitor services
incorporating the new regional brand.

Integrated Promotional Mix
• Develop an integrated promotional mix of marketing activities to raise awareness of the Nakusp and Arrow Lakes area
as a travel destination in its current stage of development and communicate the attributes of market-ready product in
key markets.

Visitor Services
• Refine the visitor services programming to integrate with increased tourism marketing activity providing a seamless
experience for the visitor.

Plan Tracking / Monitoring and Evaluation
• Establish and maintain a tracking and evaluation program that is directly associated with the goals and objectives of
the Tourism Plan.

Communications
• Establish and maintain a communications strategy that engages and informs the tourism industry, residents,
government and regional partners to contribute to an enhanced tourism development climate.




                                                                                                          Page 5 of 20
                                                                                                     Tourism Plan Status Report



    Tourism Plan Status Report
    Produced by the Tourism BC Community Tourism Foundations program.                                http://nadb.kics.bc.ca/index.php?page=ctfhome
                           Last Update:       14-May-09                                              May 2009 - April 2010
                                                       PS Tourism Plan Section Number
                                                       S# Tourism Plan Strategy Reference Number                                             2009-Q1      Jan-Mar 2009
    When the item is "complete" note                  TAC Tourism Advisory Committee                                                         2009-Q2      Apr-June 2009
    in comments field.
                                                     NADB Nakusp and Area Development Board                                                  2009-Q3      July-Sept 2009
    Tourism Planning Steps:                           CPC Community Projects Coordinator                                                     2009-Q4      Oct-Dec 2009
    Community Engagement                               CH   Nakusp and District Chamber of Commerce                                          2010-Q1      Jan-Mar 2010
    Asset Inventory                                   TBD   To be determined                                                                 2010-Q2      Apr-June 2010
    Assessment / Situation Analysis                   TBC   Tourism BC                                                                       2010-Q3      July-Sept 2010
    5-Year Tourism Plan                               CTO   Tourism BC Community Tourism Opportunities program                               2010-Q4      Oct-Dec 2010
    Annual Work Plan                                        Cells calculate in yellow

PS4 Planning for Implementation
S# Strategy                                   Lead          Status                                   Next Steps                              Timing       Working              Comments        Tracking and
                                                                                                                                                          Budget - Draft                       Evaluation
                                                                                                                                                          only
  1 Initiate an Economic Development          NADB          Current projects that have been          Consider a regional economic                         $               -                    Completion of
    Strategy for Nakusp and Arrow Lakes.                    identified from previous planning are    development strategy when more                                                            Strategy,
                                                            currently underway. The Village of       current projects are complete.                                                            Completion of
                                                            Nakusp is conducting a Business          Consultant Recommendations and                                                            projects.
                                                            Case for the Nakusp Hot Springs.         Village of Nakusp Action Plan.
  2 Determine the feasibility of securing     NADB          Funds secure for P/T contract            Contractor to implement the tourism     May 2009 -   $           -        COMPLETE        Position filled
    funding and hiring a part-time                          position Community Projects              plan based on resources available.      April 2010                                        and projects
    equivalent contractor to undertake the                  Coordinator (CPC) for the period May                                                                                               completed
    implementation of the Tourism Plan.                     2009-April 2010.                                                                                                                   based on
                                                                                                                                                                                               objectives.
  3 Engage the tourism industry, on an        NADB          CPC drafting Terms of Reference for Establish TAC and review Terms of            Q2, 2009     $           -                        Full TAC
    ongoing basis, by establishing a                        the new TAC. Recruitment process to Reference and Action Plan Priorities                                                           engaged as
    Tourism Advisory Committee (TAC)                        be determined.                      from Tourism Plan for activities for                                                           per guidelines.
    as it relates to the structure of the                                                       the next year.
    tourism plan.
  4 Encourage the participation of            NADB          Initial budget complete based on    Encourage participation form the TAC On-going             $               -                    Tourism Plan
    existing stakeholders to assist in the                  confirmed grants to date. TAC       and supporting groups, organizations                                                           objectives
    implementation of the tourism plan.                                                         and local/regional government. NADB
                                                            inclusive of all stakeholders. Ensure                                                                                              achieved.
                                                            the next update of the OCP includes and Kootenay Rockies Tourism to
                                                            the tourism vision and goals by     present Tourism Plan goals and
                                                            council resolution.                 objectives for adoption by council and
                                                                                                resolution for OCP inclusion. OCP
                                                                                                update for the Village was recent, this
                                                                                                may not occur for years in which time
                                                                                                the Tourism Plan vision and goals
  5 Establish the 2009/2010 budget to         NADB          Initial budget for period May 2009- may need review.
                                                                                                Implement plan based on current         Q2                $           -        COMPLETE.       Budget
    coincide with pooled resources,                         April 2010 completed based on       budget, leverage with community                                                                Complete.
    known grants available to implement                     resources known to date. Community partners where possible.
    the plan and adjust accordingly as                      Tourism Opportunity Funds
    new grants or resources are secured.                    confirmed.


  6 Develop a Marketing Plan for 2009         NADB          Due to limited budget, the tourism       Develop community partnerships to       Q1, 2010     $           -                        Cooperative
                                                            plan focus of effort is development      pool resources for any cooperative                                                        marketing
                                                            marketing tools for 2009/10. External    marketing initiated by partnerships.                                                      projects
                                                            promotional activity is limited to the                                                                                             identified and
                                                            new web site. The Village produced                                                                                                 completed.
                                                            Hot Springs brochures and placed
  7 Identify a sustainable funding strategy NADB            some advertising. was facilitated by
                                                            A funding meeting                        Strike a task force of the new TAC      Q3, 2009     $           -                        Sustainable
    that will support implementation of the                 the Community Tourism Foundations        and review resources supplied,                                                            funding
    Tourism Plan.                                           facilitator, with the working group      conduct a facilitated Sustainable                                                         solution
                                                            April 01, 2009. The Additional Hotel     Funding workshop.                                                                         complete.
                                                            Room Tax was discussed as an
                                                            option, although tourism inventory is
                                                            small and the yield could not be
                                                            estimated through special reporting
  8 Monitor government and tourism            NADB          Several sources for monitoring           Subscribe to RSS notices for key    On-going         $           -                        New sources
    agency programs to identify                             programs and services are noted in       websites and monitor known sources.                                                       of funding
    partnerships or opportunities for                       the tourism plan.                                                                                                                  secured.
    funding, assistance and additional                                                                                                                                                         Council
    planning for implementation of the                                                                                                                                                         resolution for
    tourism plan.                                                                                                                                                                              acceptance of
                                                                                                                                                                                               the tourism
                                                                                                                                                                                               plan and
                                                                                                                                                                                               inclusion into
  9 Maintain the Tourism Plan Status          NADB          This report forms the initial draft      CPC to update quarterly for TAC        Quarterly     $           -                        Maintain initial
    Report.                                                 supplied by Tourism BC Community         meetings or no less than at the close                                                     file supplied
                                                            Tourism Foundations.                     of the contract for the annual report.                                                    and save file
                                                                                                                                                                                               with date
                                                                                                                                                                                               revision for
                                                                                                                                                                                               historical
                                                                                                                                                                                               tracking.
 10 Establish an annual planning process NADB               Tourism planning must coincide with      CPC establishing the planning           Q2-3, 2009   $           -                        Annual
    that coincides with the proposed                        overarching plans within community       process based on tourism plan                                                             planning cycle
    economic development strategy and                       development. At the present time an      guidelines.                                                                               followed.
    the annual tourism planning cycle.                      economic development strategy will
                                                            not be undertaken, however the
                                                            annual planning process and capacity
                                                            building for NADB will commence.
 11 Maintain connectivity to the tourism      NADB          As budget permits attend tourism         Key websites for RSS feeds noted in Q2, 2009                                              Increased
    industry in the region, and BC,                         related conferences, local and           tourism plan.                                                                             awareness of
    through regional and provincial                         regional meetings. Register to receive                                                                                             Nakusp and
    alliances and/or participation in                       RSS feeds from tourism websites.                                                                                                   tourism
    industry associations, conferences,                                                                                                                                                        industry.
    events and through professional
    development.
 12 Maintain the tourism inventory.           NADB with     NADB completed templates supplied        Create online version of inventory as   Q4, 2009;                                         Completed
                                              CC            by Tourism BC Community Tourism          part of new database. Add Health        Q1-2010                                           inventory
                                                            Foundation program.                      and Wellness content. Partner with                                                        online and
                                                                                                     the Chamber of Commerce to                                                                composition
                                                                                                     maintain one master set of data.                                                          reports
                                                                                                                                                                                               annually.
                                                                                                                                                                                               Updating
                                                                                                                                                                                               ongoing.


                                                                                                               Page 6                                                         ebb85252-85bb-4609-aec0-320332a49b02.xls
                              Tourism Plan Status Report


S# Strategy   Lead   Status   Next Steps                   Timing   Working           Comments        Tracking and
                                                                    Budget - Draft                    Evaluation
                                                                    only
                                                                        $       -




                                       Page 7                                        ebb85252-85bb-4609-aec0-320332a49b02.xls
                                                                                              Tourism Plan Status Report


S# Strategy                                   Lead   Status                                   Next Steps                                Timing         Working              Comments              Tracking and
                                                                                                                                                       Budget - Draft                             Evaluation
                                                                                                                                                       only
PS5 Destination and Market Development
    Tourism Infrastructure and Development


 13 Create a master list of municipal,        NADB   Refer to Community Development           Initial draft of the matrix supplied by   Quarterly      $           -        This document         Completed
    regional and provincial infrastructure           Matrix template by separate cover.       Tourism BC Community Tourism              starting Q2,                        will provide a        matrix
    improvements that will contribute to             Consider master plans for:               Foundations program as it relates         2009.                               snap shot of the      available upon
    tourism development capacity and                 Beautification Master Plan; Parks and    initially to Tourism. Content can be                                          current planning      request to the
    potential, and prioritize to coincide            Recreation Master Plan; Signage and      expanded. Review with NADB board                                              and key               NADB.
    with the tourism development                     Wayfinding Master Plan, Facilities       for group updates quarterly, or no                                            initiatives for use   Ongoing
    opportunities that fit both the                  Master Plan, Area Plans e.g.             less than annually.                                                           by investors,         updates.
    community vision and the tourism                 waterfront, ferry service, Downtown,                                                                                   consultants,
    vision.                                          etc. Updates of the OCP, etc.                                                                                          government,
                                                     Incorporate with key planning,                                                                                         community
                                                     initiatives, product development and                                                                                   groups and

    Product Development

 14 Develop a Tourism Investment              NADB   Opportunities: Nakusp Hot Springs;       Prioritize key opportunities for further Q2, 2010        $           -                              Completed
    Attraction Strategy to identify the              Backcountry Recreation; Events;          analysis and secure funds for a                                                                     Tourism
    most appropriate tourism investment              Health and Wellness; Heritage, Arts      Tourism Investment Strategy.                                                                        Investment
    opportunities for the area that will             and Culture; Small Meetings and                                                                                                              Strategy.
    contribute to a sustainable and                  Conferences; Soft Adventure. The
    growing tourism industry.                        Village of Nakusp is conducting a
                                                     Business Case for the Nakusp Hot
 15 Expand product packaging and              NADB   Springs.
                                                     New licensed travel agent now in         Work with local travel agent and TAC Q2-Q4,              $           -                              Packaging
    itinerary development.                           town. Initiate packaging to include      for packaging opportunities.         2009                                                           offers on the
                                                     promotion of independent products                                                                                                            new website
                                                     and services together for promoting                                                                                                          and
                                                     on the new website. Determine if any                                                                                                         identification of
                                                     products are Export-Ready.                                                                                                                   Export Ready
                                                                                                                                                                                                  product.


                                                                                                                                                       $               -
    Information Management and Research
 16 Establish an online tourism industry      NADB   New tourism database will be created Incorporate into Request for Proposal Q2-3, 2009             $           -                              Completed
    database as part of the enhanced                 from inventory of tourism businesses, content for web supplier.                                                                              online
    website for Nakusp and Arrow Lakes.              associations, community groups, etc.                                                                                                         database.

 17 Create an online resource library that NADB      New online resource centre will be       Incorporate Resource Centre               Q3, 2009       $           -                              Completed
    can be utilized by tourism                       created from key content supplied in     sections in site map for website                                                                    online resource
    stakeholders and local organizations.            tourism plan.                            content.                                                                                            centre.
 18 Participate in Tourism BC’s               NADB   Currently there are no occupancy         Due to the small number of           Q4, 2009            $           -                              Uptake of
    Accommodation Tracking program                   statistics.                              properties, consider tracking                                                                       Occupancy
    and Value of Tourism research                                                             statistics. Consider discussions                                                                    and Value of
    programs.                                                                                 during sustainable funding workshop.                                                                Tourism
                                                                                                                                                                                                  programs.
 19 Conduct a local visitor research and      NADB   The Tourism BC Visitor Centre study     Consider an informal exit survey at     Q2, 2011          $           -                              Completed
    Visitor Centre study                             program is suspended for 2009.          the ferries or in the future a Value of ++                                                           Survey
                                                                                             Visitor Centre survey.
 20 Use established research methods for NADB        Currently there are no economic         Consider costs to conduct a study       Q3, 2010++        $           -                              Completed
    tracking and evaluating the economic             impact studies, however the             and refer to resources for best                                                                      Study
    impact of attractions, events and                MusicFest could be a pilot for a study. practices.
    festivals.                                                                               http://www.tourismbc.com/Research/
                                                                                             ResourcesForResearchers.aspx
                                                                                                                                                       $               -
    Business and Industry Development
 21 Host an annual pre-season tourism         NADB   With the completion of the tourism       Plan for spring 2010 and hold the         April, 2010    $           -                              Completed
    industry event.                                  plan presentation in April, 2009,        annual event every spring before                                                                    event.
                                                     launch the first event when the new      tourist season.
                                                     visitor guide and website complete.
 22 Establish industry training, standards, NADB     Existing programs run through            Incorporate resources into the online Q4, 2009           $           -                              Increased
    certification and professional                   College. Expand tourism into high        center and promote to all tourism                                                                   certification
    development programming and                      schools. Post content from the           operators when complete.                                                                            and training of
    encourage adoption of industry and               Tourism Plan to new online resource                                                                                                          operators,
    government standards by tourism                  centre.                                                                                                                                      increased
    operators.                                                                                                                                                                                    awareness of
                                                                                                                                                                                                  tourism
                                                                                                                                                                                                  programs.
 23 Encourage businesses, organizations NADB         Workshops have been offered in the        Continue scheduling workshops as         On-going       $           -                              Minimum one
    and government officials to participate          past.                                    demand allows.                                                                                      workshop
    in Tourism BC’s WorldHost ®                                                                                                                                                                   offered per
    Customer Service program.                                                                                                                                                                     year.

 24 Facilitate access to enterprise           NADB   Resources are supplied in the tourism Post resource information on the new Q4, 2009               $           -                              Resource
    services offered in the region for               plan.                                 online resource centre.                                                                                material online.
    business and community
    development.
 25 Identify labour and skill requirements. NADB     No formal skill or labour analysis has   Post resource information on the new Q3, 2010            $           -                              Resource
                                                     been conducted.                          online resource centre. Future                                                                      material online,
                                                                                              consideration, conduct online survey                                                                Completed
                                                                                              of operators.                                                                                       Survey, Labour
                                                                                                                                                                                                  and Skills
                                                                                                                                                                                                  Requirements
                                                                                                                                                                                                  Identified and
                                                                                                                                                                                                  Strategy to
                                                                                                                                                                                                  address them.
                                                                                                                                                       $               -




                                                                                                         Page 8                                                            ebb85252-85bb-4609-aec0-320332a49b02.xls
                                                                                                   Tourism Plan Status Report


S# Strategy                                 Lead          Status                                   Next Steps                                Timing        Working              Comments           Tracking and
                                                                                                                                                           Budget - Draft                          Evaluation
                                                                                                                                                           only
    Markets, Marketing Partnerships and Programs
 26 Target regional market potential. NADB     Rubber-tire regional markets are key                Develop itineraries based on market- Q4, 2010           $           -                           Promote on
                                                          for the area.                            ready product.                                                                                  new website.
 27 Work with the regional destination      NADB          NADB is currently active with the        Participate in regional programs that     On-going      $           -        CTO program        Leveraged
    management organization, Kootenay                     RDMO through the Community               support the implementation of the                                            provides $15,000   resources
    Rockies Tourism - Agent for Tourism                   Tourism Opportunities program.           tourism plan for both marketing and                                          per year net of    through
    BC.                                                                                            community development.                                                       GST in matching    partnerships.
                                                                                                                                                                                funds.
 28 Expand cooperative marketing            NADB          Cooperative marketing programs with Current opportunities for 2009/10              Q3, 2009      $           -                           Leveraged
    programs with local businesses.                       businesses are limited due to the   include the new visitor guide and                                                                    resources
                                                          budget.                             enhanced website through                                                                             through
                                                                                              partnerships between NADB and the                                                                    partnerships.
                                                                                              Chamber to work with businesses to
                                                                                              leverage resources.                                          $               -
    Branding, Promotional Tools and Materials
 29 Update the Village of Nakusp           NADB with      There is no brand identity for Arrow Incorporate a graphic design solution Q2-3, 2009            $           -        CTO Funds          Completed
    Branding Usage Guidelines document Village            Lakes, since Nakusp is the "anchor"  for "Nakusp and Arrow Lakes, British                                             under design for   Graphic
    if the regional version brand identity                community with the service centre    Columbia, Canada" during the design                                              visitor guide      Standards
    for Nakusp and Arrow Lakes is                         and their brand has been completed,  phase of the new visitor guide and                                               budget.            manual and
    adopted.                                              develop a variation that serves the  website designs, building on the                                                                    designs.
                                                          Arrow Lakes marketing effort.        existing Nakusp Graphic Standards
                                                                                               Guidelines. Include in RFP for visitor
 30 Develop the image bank.                 NADB with     The Village of Nakusp has started an guide project.
                                                                                               Leverage resources by creating one Q2-3, 2009               $           -        CTO Funds          Completed
                                            Village       image bank, the marketing projects   master image bank with usage rights                                                                 image bank
                                                          need images.                         determined by contributing partners                                                                 from leveraged
                                                                                               needs and contributions.                                                                            resources that
                                                                                                                                                                                                   serves the
                                                                                                                                                                                                   visitor guide,
                                                                                                                                                                                                   web, ads and
 31 Establish the official Nakusp and       NADB with     There is no official industry standard   See Branding reference. Include           RFP Q3,     $             -        CTO Funds          media needs.
                                                                                                                                                                                                   Completed
    Arrow Lakes Visitor Guide               Chamber       Visitor Guide. This project has been     visitor guide recommendations from        2009;                                                 Visitor Guide -
                                                          identified as a priority.                the tourism plan for Request For          projects                                              two year shelf
                                                                                                   Proposal from suppliers. Issue one        complete no                                           life.
                                                                                                   RFP for branding, visitor guide design    later them
                                                                                                   and website.                              March 31,
                                                                                                                                             2010
 32 Produce a kit folder for professional   NADB with     Currently there is no community          Future consideration.                     2010 ++     $             -                           Completed
    presentation of materials               Village.      branded presentation folder.                                                                                                             folders

 33 Produce an online press kit to support NADB           Currently there is no press kit for      Provide essential facts and               Q4, 2009      $           -                           Completed
    media relations.                                      media relations. Kootenay Rockies        information that will assist media in                                                           online media
                                                          will work with media on behalf of the    covering the region. Incorporate                                                                page
                                                          community.                               content with website development.
 34 Compile base map data that can be       NADB with     Compile map resources (GIS) with         Future consideration.                     2010 ++       $           -                           GIS mapping
    used to produce a series of maps for    Village and   local government and from provincial                                                                                                     data files
    print or web format.                    RDs           sources. Create base map data files.
                                                          Partner with existing resources where
 35 Create a web series of maps for         NADB          possible. maps that can download
                                                          Basic web                                Utilize the map series being created      Q3, 4, 2009   $           -                           Completed
    tourism promotion.                                    for easy outputs of 8.5x11" format are   for the new visitor guide and post on                                                           maps posted
                                                          required.                                the web.                                                                                        online

 36 Produce directional maps for use by     NADB with     Building on the new maps for the         Include sample design in RFP          Q2,3, 2009                                                Sample design
    businesses.                             Chamber       visitor guide and website, create        process for visitor guide and web.                                                              with pricing
                                                          8.5x11" PDF files for web download       Sell as revenue generator on demand                                                             and uptake of
                                                          for tourism businesses. Revenue          basis.                                                                                          tourism
 37 Produce a large-format GIS              NADB          opportunity.
                                                          Small trail maps are produced by the     Future consideration: develop a large 2011 ++           $           -                           businesses.GIS
                                                                                                                                                                                                   Completed
    recreation and activity map.                          Chamber and are adequate.                format map from GIS data.                                                                       Recreation
                                                                                                                                                                                                   Map
 38 Display Equipment - Utilizing the       NADB          Currently travel show activity is        Consider at a future time as the          2011 ++       $           -                           Booth and
    branding artwork, create banners and                  limited to some operators. Future        industry grows and when there is                                                                banner designs
    display equipment for local events                    consideration for a community            more resources.                                                                                 and production
    and travel and consumer shows.                        strategy.                                                                                                                                completed.
 39 Develop a branded merchandise line      NADB          As a fund raiser and marketing tool,     Refer to the tourism plan for the full    Q2, 2010      $           -                           Designed
    – Nakusp and Arrow Lakes, British                     development Nakusp and Arrow             line up. Pre-sell to retailers to carry                                                         product line
    Columbia Canada, for promotional                      Lakes branded merchandise.               the products locally.                                                                           and pre-orders.
    purposes and retail sales.                                                                                                                                                                     Merchandise
                                                                                                                                                                                                   sales.
 40 Create the official tourism website for NADB with     In partnership with the Chamber          Refer to the tourism plan appendices      Q3, 2009      $           -        CTO Funds          New
    Nakusp and Arrow Lakes, BC Canada Chamber             (utilizing their URL), build a           for best practices for RFP content for    RFP -                                                 community
    as part of a community portal.                        community portal for tourism and as      an Online Content Management              projects by                                           portal with
                                                          the main website for the community.      System (CMS) with integrated              Q2, 2010                                              dedicated
                                                                                                   database. Combine RFP with visitor                                                              tourism
                                                                                                   guide and Arrow Lakes branding.                                                                 section,
                                                                                                                                                                                                   Chamber and
                                                                                                                                                                                                   NADB sections
                                                                                                                                                                                                   and portal to
                                                                                                                                                                                                   gov't and
                                                                                                                                                           $               -
    Integrated Promotional Mix - Marketing Promotion




                                                                                                              Page 9                                                           ebb85252-85bb-4609-aec0-320332a49b02.xls
                                                                                                  Tourism Plan Status Report


S# Strategy                                 Lead       Status                                     Next Steps                           Timing       Working              Comments         Tracking and
                                                                                                                                                    Budget - Draft                        Evaluation
                                                                                                                                                    only
 41 Internet Marketing - Establish and      NADB       Successful website require a web       When resources can be found,             Q2-3, 2010   $           -        CTO Funds will   Funding
    maintain a website optimization and                marketing strategy, due to the current develop a professional web                                                 support this     determined,
    web marketing program.                             budget web marketing is limited until marketing strategy.                                                         initiative       web firm hired,
                                                       a future date.                                                                                                                     web strategy
                                                                                                                                                                                          complete, web
                                                                                                                                                                                          marketing
                                                                                                                                                                                          complete, web
                                                                                                                                                                                          statistics
                                                                                                                                                                                          favourable.
 42 Media Relations – Work with             NADB       KRT will request assistance to             Assist with Media FAM tour           Demand       $           -                         Community
    Kootenay Rockies Tourism                           support media that are coming to the       sponsorship and ensure media page    based.                                             hospitality,
    Association                                        area, either to operators directly or      up dated on new website and high-                                                       number of
                                                       through the TAC.                           resolution images available.                                                            media visits
                                                                                                                                                                                          and coverage
                                                                                                                                                                                          of the area in
                                                                                                                                                                                          advertising
                                                                                                                                                                                          equivalent
 43 Advertising – Define the advertising    NADB       Budget limitations due not support         Partner with Kootenay Rockies when TBD            $           -        Village of       value.
                                                                                                                                                                                          Landing page
    program by target markets.                         advertising in the short term.             possible.                                                              Nakusp and       for ad
                                                                                                                                                                         operators        campaigns, toll
                                                                                                                                                                         advertising.     free number
                                                                                                                                                                                          tracking at VC.
 44 Travel and Consumer Shows               NADB       While independent operators have           As the tourism industry grows, re-   2010-        $           -                         Booth design,
                                                       partnered on shows in the past,            evaluate for future consideration.   2011++                                             equipment and
                                                       shows are not recommended at this                                                                                                  show
                                                       time. Kootenay Rockies has a strong                                                                                                attendance,
                                                       show line up and represents the                                                                                                    number of
                                                       region.                                                                                                                            booth
                                                                                                                                                                                          attendees,
                                                                                                                                                                                          guides
                                                                                                                                                                                          distributed and
 45 Promotions - Establish a promotional NADB          Currently no promotions are taking         Incorporate a trip-give-away in future TBD        $           -                         contest entries.
                                                                                                                                                                                          Contest
    trip giveaway program.                             place due to limited financial             advertising and web marketing                                                           response
                                                       resources.                                 tactics.                                                                                rates.
 46 Direct Mail                             NADB       Direct mail postcards have been            Incorporate a trip-give-away with any TBD         $           -                         Landing page
                                                       utilized regionally for the health and     direct mail piece with a deadline for                                                   on website for
                                                       wellness event.                            special pricing or value added-                                                         promotion.
                                                                                                  packaging.                                                                              Number of
                                                                                                                                                                                          packages
                                                                                                                                                                                          purchased.
                                                                                                                                                    $               -
    Visitor Services
 47 Retain membership of the Visitor        CC         The Nakusp and District Chamber of Continue to exceed previous years            Annually     $           -                         Meet criteria
    Centre in the Tourism BC Visitor                   Commerce makes application            service ratings for excellence.                                                              for Fee-For-
    Centre Network program.                            annually for membership and                                                                                                        Service.
                                                       operates the Visitor Centre on a Fee-                                                                                              Increased
                                                       For-Service basis under this program.                                                                                              rating.
 48 Develop a Succession Plan for the       CC         The Chamber owns the building, the          A new Fee-For-Service Agreement is Q4, 2009      $           -                         Succession
    Visitor Centre                                     Village owns the land. Recent budget       required and a Succession Plan to                                                       Plan.
                                                       shortfalls threatened the Chamber's        operate the VC. Develop a
                                                       ability to balance the budget.             succession planning resource binder.
                                                       Increased contribution from the            Refer to the Tourism Plan
                                                       Village for 2009 has assisted the          Appendices for content guidelines.
                                                       short fall.

 49 Utilize and promote one official        NADB and   The web strategy creates on                Ensure promotion of the new website Q1, 2010      $           -                         Community
    website for all visitor information     Chamber    community portal using the Chamber         portal internally to the community, to                                                  promotion of
    about Nakusp and Arrow Lakes, BC.                  URL. The partnership will supply the       link to the portal and promote through                                                  the newly
                                                       Chamber with new website                   their marketing and communication                                                       launched
                                                       technology, database and sections for      messaging. Links to the official site                                                   community
                                                       Chamber specific use.                      by large numbers increase Google                                                        portal. Links to
                                                                                                  search results.                                                                         the site by the
                                                                                                                                                                                          majority of
                                                                                                                                                                                          community
 50 Coordinate with organizations or       CC          Pending completion of the regional  Ensure third-party usage guidelines         Q1, 2010     $           -                         members who
                                                                                                                                                                                          Utilization of
    businesses that produce marketing                  brand artwork for "Nakusp and Arrow are included in the revised graphic                                                            branding
    materials to integrate their materials             Lakes, British Columbia, Canada".   standards manual and promote use                                                               materials by
    with the community tourism marketing                                                   of the artwork to community                                                                    community.
    strategy, incorporating the community                                                  businesses and organizations.
    brand, website address and call to
    action for the visitor guide in their
 51 materials.a Community Visitor
    Establish                              CC with     There is a need to build awareness of      Chamber to consider undertaking the Q4, 2009      $           -                         Community
    Ambassador program                     NADB        services within the community so           program to dovetail with their                                                          Visitor
                                                       service providers can be of                mandate of providing visitor services                                                   Ambassador
                                                       assistance to visitors as well as direct   at the centre, expand programming to                                                    program
                                                       them to the Visitor Centre for more        the community.                                                                          launched and
                                                       info.                                                                                                                              increased
                                                                                                                                                                                          hospitality in
                                                                                                                                                                                          the community.
 52 Maintain a local product FAM tour       CC         As the tourism industry evolves,           Chamber to consider undertaking the Q4, 2009      $           -                         Uptake of FAM
    program.                                           operators and service providers need       program to dovetail with their                                                          tours and
                                                       to know about each others                  mandate of providing visitor services                                                   increased
                                                       businesses and services. Could             at the centre, expand programming to                                                    awareness of
                                                       coincide FAM tours for VC training to      the community.                                                                          locals.
 53 Refine the fulfillment services         CC         be expanded to businesses.
                                                       The Tourism Plan implementation will  Review tourism plan                       Q2-2009      $           -                         Completion of
    program (responding to visitor                     be dependent on partnerships within recommendations and incorporate                                                                tactics in
    inquiries) to coincide with the                    the community and the addition of the into the Visitor Centre activities.                                                          tourism plan. A-
    increased marketing activity and                   official visitor guide, website and                                                                                                F.
    establish tracking reports for future              maps will support the Chamber in
    evaluation and planning.                           delivery of visitor services.
                                                                                                                                                    $               -




                                                                                                            Page 10                                                     ebb85252-85bb-4609-aec0-320332a49b02.xls
                                                                                             Tourism Plan Status Report


S# Strategy                                  Lead   Status                                   Next Steps                               Timing     Working              Comments        Tracking and
                                                                                                                                                 Budget - Draft                       Evaluation
                                                                                                                                                 only
PS6 Plan Tracking and Communications
    Monitoring and Evaluation
 54 Maintain the strategic planning NADB            Maintain the proposed annual          Monitor the external situation and          On-going   $           -                        Annual Action
    process.                                        planning process based on the         adjust tactics as required.                                                                 Plan and Five-
                                                    tourism cycle and maintain the five-                                                                                              Year Strategic
                                                    year plan with annual updates and on-                                                                                             Plan.
                                                    gong advise from the TAC. Update
                                                    the Situation Analysis as required.
 55 Produce an annual tourism report.        NADB   The Tourism Plan outlines a full         Produce the first annual tourism         Q2, 2010   $           -                        First annual
                                                    section on the types of information      report April 2010 to coincide with the                                                   tourism plan
                                                    that can make up the annual report,      current tourism plan first year of                                                       complete May
                                                    based on plan tracking. In addition      implementation and the contract                                                          2010.
                                                    each strategy has an outcome that        period for the Community Projects
                                                    can be measured.                         Coordinator April 2009-May 2010.
 56 Track the marketing program.             NADB   The marketing program is limited due     Include marketing responses in the       Q2, 2010   $           -                        First annual
                                                    to budget constraints, however the         annual tourism plan.                                                                   tourism plan
                                                    tracking of tactics is listed in the plan.                                                                                        complete May
                                                                                                                                                                                      2010.
 57 Determine if comparable                  NADB   While currently there is not a           Consider for a future date.              2011 ++    $           -                        Summary
    benchmarking against other                      community profile (other than BC                                                                                                  comparative
    communities would be beneficial in              Stats) and the tourism plan does                                                                                                  analysis report.
    giving a better understanding of the            provide some baseline comparative
    Study Area tourism performance.                 statistics, consider comparative
                                                    analysis as part of an economic
                                                    development strategy component.
                                                                                                                                                 $               -

    Communications
 58 Create a Tourism Plan update page        NADB   Currently the Tourism Plan page is       Include in content of new website        Q4, 2009   $           -                        Tourism Plan
    on the tourism industry section of the          under the Tourism BC banner of           portal and promote the link in all                                                       Update page
    website.                                        Community Tourism Foundations,           industry communications e.g.                                                             set-up and
                                                    while that is suitable for the           Newsletters.                                                                             maintained on
                                                    background of how the plan process                                                                                                NADB web
                                                    was conducted, create a Tourism                                                                                                   page.
                                                    Plan update page on the NADB
                                                    webpage and link to/from the online
 59 Maintain a broadcast email and fax       NADB   Currently the NADB has an email list     Ensure an integrated broadcast email Q2, 2009       $           -                        Database set-
    system.                                         and the Chamber maintains an email       system forma part of the new         RFP                                                 up and email
                                                    list. Integrated database technology     website.                             process                                             systems
                                                    for the website can utilize one master                                                                                            operating.
                                                    database for broadcast email to be
                                                    targeted to selected criteria (e.g.
                                                    Chamber member vs. stakeholder;
                                                    organizations vs. businesses, tourism
                                                    vs. non-tourism).
 60 Produce a bi-monthly tourism             NADB   Currently email blasts can be sent to    Determine if an integrated newsletter Q2, 2009      $           -                        Integrated
    electronic newsletter, Nakusp and               those on the email list, however         feature can be delivered by the web RFP                                                  online
    Arrow Lakes Tourism News.                       under the new database and website       software supplier for reasonable cost                                                    Newsletter
                                                    an integrated Newsletter system can      otherwise there will be the                                                              created and
                                                    be incorporated by use by NADB and       requirement to maintain two contact                                                      schedule
                                                    the Chamber.                             databases. The database would be                                                         maintained.
                                                                                             accessible over the Internet with
                                                                                             security code access.
 61 Host input sessions for tourism          NADB   The tourism plan has been created        Host an tourism plan update session Q2, 2010        $           -                        Semi-annual
    stakeholders.                                   through community stakeholder            April 2010 to report on the past year                                                    tourism
                                                    consultation and a working group,        activities and gather input for                                                          industry
                                                    therefore the plan now focuses on        priorities for the year ahead.                                                           session.
                                                    implementation. As situations change
                                                    it's important to get an understanding
                                                    from the stakeholders in addition to
 62 Host an annual open house for            NADB   the TAC. tourism industry session as Plan open house after first tourism
                                                    After the                                                                   Q2,2010          $           -                        Annual
    residents, government and tourism               noted above, have a community open plan update session April 2010.                                                                Community
    industry stakeholders.                          house to report on the tourism plan                                                                                               Open House.
                                                    status and focus of effort for the year
 63 Utilize local newspaper for a regular    NADB   ahead. forms one part of the local
                                                    Tourism                                 Contact newspaper for column or set Q2, 2009         $           -                        Clip
    column for community development                economy and community                   schedule for press releases.                                                              "tearsheets" of
    including tourism.                              development. Issue regular press                                                                                                  coverage or
                                                    releases or develop a regular column                                                                                              PDF electronic
                                                    with the local newspaper, keeping                                                                                                 files of
                                                    tourism top of mind.                                                                         $               -                    coverage.


                                                                                                                                                 $               -




                                                                                                        Page 11                                                      ebb85252-85bb-4609-aec0-320332a49b02.xls
Tourism Budget Summary                                                                                               Enter $ amounts in cells which apply to your tourism goals
Last Update:                                                                                                         Cells in yellow will calculate

Sources of Revenue                                          Jan-Dec YR   Jan-Dec YR    Jan-Dec YR    TOTAL           Comments
Carry forward from previous year (multiple sources)         $        -   $        -    $        -    $           -
Local Government                                            $        -   $        -    $        -    $           -
Regional Government                                         $        -   $        -    $        -    $           -
                                                            $
Provincial Program: Tourism BC Community Tourism Opportunities       -   $        -    $        -    $           -
Provincial Program: UBCM phase 1                            $        -   $        -    $        -    $           -
Provincial Program: UBCM phase 2                            $        -   $        -    $        -    $           -
Provincial Program: Other                                   $        -   $        -    $        -    $           -
Additional Hotel Room Tax (AHRT)                            $        -   $        -    $        -    $           -
Economic Development / Tourism Division                     $        -   $        -    $        -    $           -
Cooperative marketing with stakeholders                     $        -   $        -    $        -    $           -
Visitor Centre: Fee For Service (sources)                   $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
                                                Total Funds $        -   $        -    $        -    $           -

Tourism Expenses                                          Jan-Dec YR     Jan-Dec YR    Jan-Dec YR    TOTAL
Infrastructure Development                                $         -    $         -   $         -   $           -
Product Development                                       $         -    $         -   $         -   $           -
Information Management and Research                       $         -    $         -   $         -   $           -
Industry and Professional Development                     $         -    $         -   $         -   $           -
Branding, Promotional Tools and Materials                 $         -    $         -   $         -   $           -
Integrated Promotional Mix (Marketing)                    $         -    $         -   $         -   $           -
Visitor Services (Visitor Centre)                         $         -    $         -   $         -   $           -
Administration / Travel / Office / Meetings               $         -    $         -   $         -   $           -
Project Management / Contractors                          $         -    $         -   $         -   $           -
Other:                                                    $         -    $         -   $         -   $           -
Other:                                                    $         -    $         -   $         -   $           -
                                              Total Costs $       -      $       -     $       -     $       -

Reconciliation of Budget                                  Jan-Dec        Jan-Dec       Jan-Dec       TOTAL
Total Revenue All Sources                                 $       -      $       -     $       -     $       -
Total Costs All Sources                                   $       -      $       -     $       -     $       -
Balance                                                   $       -      $       -     $       -     $       -

Note: Visitor Centre budget separate




                                                                                                                                                                              1/6/2011
Tourism Budget
Last update:

Sources of Revenue                                            Jan-Dec YR           Jan-Dec YR           Jan-Dec YR           TOTAL

Carry forward from previous year (multiple sources)            $               -   $                -   $                -   $           -
Additional Hotel Room Tax (AHRT)                               $               -   $                -   $                -   $           -
Cooperative marketing with stakeholders                        $               -   $                -   $                -   $           -
Economic Development / Tourism Division                        $               -   $                -   $                -   $           -
Local Government                                               $               -   $                -   $                -   $           -
Provincial Program: Other                                      $               -   $                -   $                -   $           -
Provincial Program: Tourism BC Community Tourism Opportunities $               -   $                -   $                -   $           -
Provincial Program: UBCM phase 1                               $               -   $                -   $                -   $           -
Provincial Program: UBCM phase 2                               $               -   $                -   $                -   $           -
Regional Government                                            $               -   $                -   $                -   $           -
Visitor Centre: Fee For Service (sources)                      $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
                                                   Total Funds $               -   $                -   $                -   $           -

Tourism Expenses                                              Jan-Dec YR           Jan-Dec YR           Jan-Dec YR           TOTAL



Infrastructure Development                                    Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Beautification                                                $            -       $            -       $            -       $       -
Signage                                                       $            -       $            -       $            -       $       -
Trails                                                        $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
                      Sub-total Infrastructure Development    $            -       $            -       $            -       $       -

Product Development                                           Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Business Attraction                                           $            -       $            -       $            -       $       -
Tourism Plans: Sector Development                             $            -       $            -       $            -       $       -
Workshops: Sector Development                                 $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
                            Sub-total Product Development     $            -       $            -       $            -       $       -


Information Management and Research                           Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Primary Research                                              $                -   $                -   $                -   $           -
Resource Materials                                            $                -   $                -   $                -   $           -
Other:                                                        $                -   $                -   $                -   $           -
Other:                                                        $                -   $                -   $                -   $           -
           Sub-total Information Management and Research      $                -   $                -   $                -   $           -

Industry and Professional Development                         Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Product FAM tours                                             $            -       $            -       $            -       $           -
Resource Library - Tourism BC work book series, etc.          $            -       $            -       $            -       $       -
Tourism Conference (s) RDMO/TBC                               $            -       $            -       $            -       $       -
Tourism Plans / Labour Market Study, etc.                     $            -       $            -       $            -       $           -
Tracking and evaluation of programs                           $            -       $            -       $            -       $       -
Workshops - Tourism BC & custom internal                      $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $           -
Other:                                                        $            -       $            -       $            -       $           -
Other:                                                        $            -       $            -       $            -       $           -
           Sub-total Industry and Professional Development    $            -       $            -       $            -       $       -




                                                               Budget Detail Blank                                                           Page 13
Branding, Promotional Tools and Materials                          Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Branding                                                           $             -   $             -   $             -   $           -
Brochure (s)                                                       $             -   $             -   $             -   $           -
Computer hardware                                                  $             -   $             -   $             -   $           -
Computer software                                                  $             -   $             -   $             -   $           -
Digital camera/video recorder combo                                $             -   $             -   $             -   $           -
Folders (presentation)                                             $             -   $             -   $             -   $           -
GIS Map data                                                       $             -   $             -   $             -   $           -
Image bank                                                         $             -   $             -   $             -   $           -
Map (s)                                                            $             -   $             -   $             -   $           -
Merchandise ( bags, posters, mugs, apparel, etc.)                  $             -   $             -   $             -   $           -
Posters                                                            $             -   $             -   $             -   $           -
Press kit                                                          $             -   $             -   $             -   $           -
Quick Facts / Editorial bank (press kit)                           $             -   $             -   $             -   $           -
Research (primary/secondary)                                       $             -   $             -   $             -   $           -
Stationery / flatsheets                                            $             -   $             -   $             -   $           -
Travel Show Booth and Equipment                                    $             -   $             -   $             -   $           -
Visitor Guide                                                      $             -   $             -   $             -   $           -
Website for visitors                                               $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
              Sub-total Branding Promotional Tools / Materials     $             -   $             -   $             -   $           -

Integrated Promotional Mix - Destination and Cooperative Marketing
                                                             Jan-Dec                 Jan-Dec           Jan-Dec           TOTAL
Advertising                                                  $               -       $         -       $         -       $       -
Contests / Promotions                                        $               -       $         -       $         -       $       -
FAM Tours                                                    $               -       $         -       $         -       $       -
Internet marketing                                           $               -       $         -       $         -       $       -
Media Relations                                              $               -       $         -       $         -       $       -
Travel and Consumer Shows                                    $               -       $         -       $         -       $       -
Travel Trade                                                 $               -       $         -       $         -       $       -
Other:                                                       $               -       $         -       $         -       $       -
Other:                                                       $               -       $         -       $         -       $       -
Other:                                                       $               -       $         -       $         -       $       -
                                         Sub-total Marketing $               -       $         -       $         -       $       -

Visitor Services                                                   Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Visitor Info Centre (separate budget by item supplied by agency)   $             -   $             -   $             -   $           -
Community Ambassador Program                                       $             -   $             -   $             -   $           -
Local / regional FAM tour program                                  $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
                                      Sub-total Visitor Services   $             -   $             -   $             -   $           -

Administration                                                     Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Bookkeeping                                                        $         -       $         -       $         -       $       -
Communications (Phone, Internet, Email, Newsletter)                $         -       $         -       $         -       $       -
Contractors (project management)                                   $         -       $         -       $         -       $       -
Meeting costs (room/refreshments)                                  $         -       $         -       $         -       $       -
Memberships (associations)                                         $         -       $         -       $         -       $       -
Office Equipment                                                   $         -       $         -       $         -       $       -
Office Supplies                                                    $         -       $         -       $         -       $       -
Staff                                                              $         -       $         -       $         -       $       -
Travel                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
                                   Sub-total Administration        $         -       $         -       $         -       $       -

                                                 TOTAL COSTS $               -       $         -       $         -       $       -

Reconciliation of Budget                                           Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Total Revenue All Sources                                          $         -       $         -       $         -       $       -
Total Costs All Sources                                            $         -       $         -       $         -       $       -
Balance                                                            $         -       $         -       $         -       $       -




                                                                   Budget Detail Blank                                                   Page 14
Enter $ amounts in cells which apply to your tourism goals
Cells in yellow will calculate

Comments




                                                             Budget Detail Blank   Page 15
Budget Detail Blank   Page 16
Visitor Centre Budget                                                                                                              Cells in yellow calculate
Last Update:

Sources of Revenue                                            Jan-Dec YR         Jan-Dec YR        Jan-Dec YR      TOTAL           Comments:
Fee for Service Agreement                                     $          -       $          -      $        -      $           -
Visitor Centre Racking program                                $          -       $          -      $        -      $           -
Tourism BC - Visitor Centre Network program - Fee For Service $          -       $          -      $        -      $           -   Subject to program approval.
Tourism BC - Special Projects Funding                         $          -       $          -      $        -      $           -   Subject to program approval.
Tourism BC - Retail program                                   $          -       $          -      $        -      $           -
Tourism BC - Reservation Booking program (SNBC)               $          -       $          -      $        -      $           -
Service Canada - Summer Student Program                       $          -       $          -      $        -      $           -   Subject to program approval.
Grants:                                                       $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
                                                              $          -       $          -      $        -      $           -

Visitor Centre Costs                                            Jan-Dec YR       Jan-Dec YR        Jan-Dec YR      TOTAL
Building costs (lease, maintenance, hydro, etc.)                $            -   $             -   $           -   $           -
Education & Training (VC Conference, staff training)            $            -   $             -   $           -   $           -
Photocopies and misc. costs to assist visitors                  $            -   $             -   $           -   $           -
Postage & Office Supply                                         $            -   $             -   $           -   $           -
Signage: Visitor Centre Network program                         $            -   $             -   $           -   $           -
Signage: Other                                                  $            -   $             -   $           -   $           -
Staff: Seasonal (Summer students)                               $            -   $             -   $           -   $           -
Staff: Visitor Centre                                           $            -   $             -   $           -   $           -
Toll free phone costs                                           $            -   $             -   $           -   $           -
Tourism BC - Special Projects Funding                           $            -   $             -   $           -   $           -
Volunteer Appreciation                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
                                                  Total Costs   $       -        $         -       $       -       $       -

Reconciliation of Budget                                        Jan-Dec YR       Jan-Dec YR        Jan-Dec YR      TOTAL
Total Revenue All Sources                                       $        -       $        -        $       -       $       -
Total Costs All Sources                                         $        -       $        -        $       -       $       -
Balance                                                         $        -       $        -        $       -       $       -

Notes to the Budget:




                                                                                                                                                                  1/6/2011
Project: Name

Date: Date document created.
Budget: Total budget including taxes, before in-kind.
Funding Sources: Tourism Core Budget plus grants.
Committee: Note committee from Terms of Reference List.
Timing: Note project start and finish.
Supplier (s): Note primary supplier contact information (name, phone, email).
Project Manager Contact Info: Tourism Coordinator’s contact information.

Rationale and Project Description:
Copy key points from Tourism Plan. Note any key deadlines on the Year-At-A-Glance
document for current project completion and future planning if applicable.

Partners:
List funding and project partners.

Project Budget Components:
List key categories for budgeting.

Project Team:
List organizations and suppliers involved.

Deliverables:
List key outcomes/tangibles.

Status:
Note whether this project is conceptual, subject to funding or securing partners, etc.

Ongoing Support:
Indicate if this is an annual process or one time project and what is required of the
tourism organization in the future.

Tracking and Evaluation:
Indicate what method of tracking and evaluation will be used to assist in the review of
this project. This information will be essential for future planning and should form part of
the quarterly reports for the Tourism Dept.

Recommendations:
Lesson Learned. List recommendations for future project management.

Budget:
Attach Project Brief Budget
  USE FOR PROJECT BUDGET BREAK DOWNS

 Tourism Project Brief Detailed Budget
 Project:
 Prepared by:
 Last Update:


                                                            TOTAL
                                           IN-KIND MARKET   PROJECT
                              CASH         VALUE            VALUE         COMMENTS

 Sources of Revenue           Amount       Amount           Amount
 Tourism Budget               $        -   $           -    $         -
 Partners:                    $        -   $           -    $         -
 Grants:                      $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
             Total Costs      $        -   $           -    $         -

 Expenses                     Amount       Amount           Amount
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
          Total Expenses:     $        -   $           -    $         -



Net Revenue / Expenses $        $      -   $           -    $         -
 Credit transfer to:
 Deficit re-allocate budget from:
                                                                                                          ebb85252-85bb-4609-aec0-320332a49b02.xls                                                                                       Page 20




USE FOR ANNUAL MARKETING PLAN BREAK DOWN SUMMARY OF ACTIVITIES

Tourism Marketing Plan Budget Detail                                                                              Last Update:
For year:                                                                                                                                                              Yellow cells calculate
                                                                                                                  Include all taxes in the budget for cash-flow purposes.
Consumer Advertising Print Media
Publication                 Market (s) Geographic    Ad Type            Size           Issue           New        Space Cost             Creative Costs Total Cost       Status       Fiscal    Comments (Comment on leveraged funding
                            and sector               (destination/co-                  (Publication   activity?                                                                       budget    with local businesses)
                                                     op)                               date)          Yes/No                                                                          year


                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
Consumer and Travel Shows
Show                      Market (s) Geographic      Location           Booth size     Dates           New      Space and                Travel and    Total Cost
                          and sector                                                                  activity? Services Costs           materials
                                                                                                      Yes/No
                                                                                                                                                       $             -
                                                                                                                                                       $             -
                                                                                                                                                       $             -
                                                                                                                  $              -       $        -    $             -
Media Relations
Publication / Production     Market (s) Geographic   Writer Profile     Coverage (page Dates           Initial    Hosting Costs          Community     Total Value       Status       Fiscal    Comments
                             and sector                                 size of content)                visit                            Sponsorship                                  budget
                                                                                                      Yes/No                                                                          year
                                                                                                                  $              -       $        -    $             -

                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -

Other                                                                                                                                                  Total Cost
                                                                                                                  $              -       $        -    $          -      Status       Fiscal    Comments
                                                                                                                                                                                      budget
                                                                                                                                                                                      year
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -
                                                                                                                  $              -       $        -    $             -

Internet Marketing           Market (s) Geographic   Strategy           Results        Timeframe       New        Base program           Other         Total Cost        Status       Fiscal    Comments
                             and sector                                                               activity?                                                                       budget
                                                                                                      Yes/No                                                                          year
                                                                                                                                         $        -    $             -
                                                                                                                  $                  -   $        -    $             -
                                                                                                                  $                  -   $        -    $             -
                                                                                                                  $              -       $        -    $             -

                                                                                                      Total Costs Consumer Marketing                   $             -

				
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