Coffee Machine Repair Contract - DOC by ggo19939

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									     European Commission DG TREN

                        Preparatory Studies for
            Ecodesign Requirements of EuPs (III)
         [Contract N° TREN/D3/91-2007-Lot 25- SI2.521716]


                                      TREN Lot 25
                     Non-tertiary coffee machines


                Questionnaire for Manufacturers
                                             (Printable version)
                                                 February 2010




                       In association with




 Contact BIO Intelligence Service
Shailendra Mudgal – Benoît Tinetti
      + 33 (0) 1 53 90 11 80
  shailendra.mudgal@biois.com
     benoit.tinetti@biois.com
                                                            Contents
1.             GENERAL “welcome page” ............................................................................. 3
2.             Introduction .................................................................................................. 4
     2.1.      Objective ............................................................................................................................. 4
     2.2.      Filling the questionnaire ...................................................................................................... 4
     2.3.      Background ......................................................................................................................... 4
3.             Company and Products .................................................................................. 5
     3.1.      Contact details .................................................................................................................... 5
     3.2.      Activity................................................................................................................................. 5
     3.3.      Confidentiality ..................................................................................................................... 5
     3.4.      Type of products ................................................................................................................. 6
     3.5.      Environmental Performance ............................................................................................... 6
4.             Economic and Market Data trends .................................................................. 7
     4.1.      Type of end users ................................................................................................................ 8
     4.2.      Manufacturing and sales ..................................................................................................... 9
     4.3.      EU-27 market and stock .................................................................................................... 10
     4.3.1. Non-tertiary coffee machines market data ...................................................................................... 11
     4.3.2. Sales data breakup ........................................................................................................................... 15
     4.4.      Market trends ................................................................................................................... 16
     4.5.      Average product life .......................................................................................................... 17
     4.6.      Consumer expenditure ...................................................................................................... 18
     4.6.1. Average appliance prices ................................................................................................................. 18
     4.6.2. Other costs ....................................................................................................................................... 19
     4.6.3. Consumables Used ........................................................................................................................... 20
5.             Consumer Behaviour .................................................................................... 21
     5.1.      Customers’ buying decision .............................................................................................. 22
     5.1.1. General aspects ................................................................................................................................ 22
     5.1.2. Environmental aspects ..................................................................................................................... 22
     5.1.3. Other aspects ................................................................................................................................... 23
     5.2.      Product use conditions ...................................................................................................... 23
     5.2.1. Product recommended use compared to testing conditions ........................................................... 24
     5.2.2. Real life use compared to recommended use .................................................................................. 25
     5.2.3. Energy consumption ........................................................................................................................ 26
     5.3.      Maintenance ..................................................................................................................... 28
     5.4.      End-of-life Behaviour ........................................................................................................ 28
     5.5.      Other comments ............................................................................................................... 28
6.             Potential Product Cases................................................................................ 29




           European Commission (DG TREN)
2          Preparatory Study for Eco-design Requirements of EuPs                                                                                    February 2010
           TREN Lot 25: Non-tertiary coffee machines
          1.       GENERAL “WELCOME PAGE”
          In the context of the Ecodesign Preparatory study on non-tertiary coffee machines
          (ENER Lot 25), product-specific questionnaires have been developed.
          The objective is to understand the different products, applicable legislations, standards
          or voluntary measures, market composition, and user behaviour issues, and to provide
          an opportunity for industry and other interested stakeholders to participate.
          This questionnaire is organised in five sections and each of them relate to different
          aspects and objectives:
                      Section 1: Introduction
                        To present the objective of the questionnaire and the background to the
                        Lot 25 Preparatory Study concerning non-tertiary coffee machines.
                          Section 2: Company and products
                           To identify the type of products your company manufactures and
                           confirm whether the answers provided in this questionnaire are to be
                           treated as confidential information1.
                          Section 3 : Market data and trends
                           This section aims at understanding the market composition and trends.
                           Since the PRODCOM2 list does not explicitly provide product-specific
                           data, no official European statistics are available to have a thorough
                           vision of this market. Thus, we are gathering market and stock data
                           from manufacturers of coffee machines. We hope to be able to draw an
                           accurate and reliable picture of this market by comparing the data
                           coming from the different responses. This will help us to select the
                           products groups with significant market presence for further analysis in
                           the study. Also, we want to have a comprehensive view of the consumer
                           expenditure and therefore price information such as purchase prices,
                           maintenance costs, end-of-life costs, etc. are required.
                          Section 4: Consumer behaviour
                           To identify the differences between the intended use and real utilisation
                           conditions of the product.
                          Section 5: Potential product cases
                           To identify potential product cases which could be further analysed
                           during the next steps of this preparatory study.
          Please reply to this questionnaire at the earliest possible, before March 24 2010.


          1
            Confidential information is not passed on to any third party. Confidential information will be made
          anonymous and only used indirectly to verify information received from others.
          2
            PRODCOM Classification: List of PRODucts of the European COMmunity, Eurostat

                                                                        European Commission (DG TREN)
February 2010                                     Preparatory Study for Eco-design Requirements of EuPs       3
                                                              TREN Lot 25: Non-tertiary coffee machines
2.       INTRODUCTION

2.1.        OBJECTIVE

This section provides a brief background to the Lot 25 Ecodesign Preparatory Study
concerning non-tertiary coffee machines3. It also contains a list of questions to
supplement our understanding and additional data request. Furthermore, it gives you
an opportunity to comment on the current study.


2.2.        FILLING THE QUESTIONNAIRE
This is a locked document and you can fill or tick designated fields only. If you feel that
a format (e.g. a table) is not adapted to the answer you wish to provide, please send it
as a separate document or contact us and we will modify it to suit your requirements.


2.3.        BACKGROUND
Directive 2005/32/EC establishes a framework for setting ecodesign requirements (e.g.
energy efficiency) for a wide range of products and, thus, it is going to affect
environmental and/or energy efficiency specifications of a variety of products sold in
EU in the future. For further details on the Ecodesign Directive, please visit the
European Commission’s website:
http://ec.europa.eu/dgs/energy_transport/index_en.htm
This preparatory study is the first step in considering whether and which ecodesign
requirements could be set for non-tertiary coffee machines falling into the broad
scope of this study4. The objective of the study is to analyse these products and
recommend ways to improve their energy and environmental performance. The study
shall provide the necessary information for the next phases (carried out by the
European Commission); in particular a consultation forum with the stakeholders, an
impact assessment, and draft implementing measures. You can follow the progress of
the study and also register as a stakeholder on the project website:
www.ecocoffeemachine.org




3
  Coffee machines are defined as machines that heat water, with or without an independent source of
energy, and pass it through the coffee, so as to produce a hot drink. This coffee can be dispensed in
various containers, such as cups, pots or in the machine itself.
4
  The preliminary scope of the study will be defined in the Task 1 draft document which is available on the
project website (http://www.ecocoffeemachine.org/documents.php).

       European Commission (DG TREN)
4      Preparatory Study for Eco-design Requirements of EuPs                                       February 2010
       TREN Lot 25: Non-tertiary coffee machines
          3.      COMPANY AND PRODUCTS

          3.1.      CONTACT DETAILS

                        Organisation:
                        Name:
                        Position/Department:
                        Telephone:
                        E-mail:


          3.2.      ACTIVITY

          Please specify the type of product you manufacture:
                        Espresso coffee machines
                        Drip / Filter coffee machines
                        Pod filter coffee machines
                        Traditional coffee machines (electrical or manual)
          Are you a manufacturer of other type of non-tertiary coffee machines?
                        Yes       No
          If yes, which other types of coffee machines do you manufacture?
                     
          Are you an association or federation of companies whose activity is related to coffee
          machines?
                        Yes       No
          You may provide more details about your organisation and/or your product range
          here:




          3.3.      CONFIDENTIALITY

          Please, state explicitly if you prefer to provide information only under terms of
          confidentiality.
          Confidential data:       Yes            No
          Note: We ensure complete confidentiality; however, it is also possible to sign a non-
          disclosure agreement (NDA). Please do not hesitate to contact us
          (contact@ecocoffeemachine.org) for such an agreement.
                                                                   European Commission (DG TREN)
February 2010                                Preparatory Study for Eco-design Requirements of EuPs   5
                                                         TREN Lot 25: Non-tertiary coffee machines
 3.4.         TYPE OF PRODUCTS

 Kindly provide the list of the non-tertiary coffee machines you manufacture (espresso,
 filter, traditional, etc.). If you have multiple models for certain product category, kindly
 mention it in the last column of the table.
              Table 3-1: Non-tertiary coffee machines range of the stakeholder5
                                          Presence of some mode
    Type of                                     functions                               Number
                                                                          Warming
     coffee       Type of appliance                             Energy                    of
                                        Standby                            plate
    machine                                        Auto-off     saving                  models
                                         mode
                                                                mode

                  Traditional filter
Drip/filter       coffee maker
coffee
machines          Combo –drip filter
                  /espresso maker

Pod filter
                  Pod filter coffee
coffee
                  machines
machines

                  Automatic
Espresso          espresso machine
coffee
machines          Pump espresso
                  machine

                  Percolator
Traditional
coffee            Moka pot
machines
                  Vacuum coffee
(manual)
                  machine

                  Electric percolator
Traditional
coffee            Electric Moka pot
machines
                  Electric vacuum
(electric)
                  coffee machine

 Further comments:




 3.5.         ENVIRONMENTAL PERFORMANCE

                   Do you take into account environmental performances and/or
                    characteristics when developing a product and placing it on the market?

 5
   For the definition of each type of appliance, please refer to the draft Task 1 report available on the
 project website.

        European Commission (DG TREN)
6       Preparatory Study for Eco-design Requirements of EuPs                                     February 2010
        TREN Lot 25: Non-tertiary coffee machines
                          Some examples of environmental issues for coffee machines are energy
                          efficiency, end-of-life, etc.
                                 a)       Yes, by conformity to “green” label(s)
                                   Please provide details on label(s) you use:



                                 b)       Yes, by conformity to voluntary agreement(s)
                                   Please provide details (e.g. Blue Angel, etc.) :



                                 c)       Yes, by internal requirements/guidelines.
                                   Please elaborate these guidelines (or provide them as a
                                   separate document):



                                 d)       Yes, by other measures. Please specify:


                                 e)       No, we do not take any of the above issues into account.
                                   Please comment your answer:



                         Do your customers demand for better environmental performance (e.g.
                          if they seek more energy efficient products)?
                                                                 Yes,      No,
                          Please comment your answer:



                         Any other comment related to environmental performance:




          4.       ECONOMIC AND MARKET DATA TRENDS
          In order to assess the size of the market and the composition of product types,
          information on different types of coffee making appliances available on the EU market
          is requested. We are looking for the following elements:

               Sales volume: number of units sold (during the last two years), at the EU-27 level,
                and if possible, at each Member State (MS) level



                                                                     European Commission (DG TREN)
February 2010                                  Preparatory Study for Eco-design Requirements of EuPs   7
                                                           TREN Lot 25: Non-tertiary coffee machines
       Stock of installed appliances: number of units in operation, in the EU-27 level, and
        if possible, in each of the MS
       Market trends
       Consumer expenditure data
       Task 2 should also include market structure, SMEs and the location of production
        centres.
Please note that we are not asking you to provide the market share of your company,
but rather trying to estimate the overall market composition of the non-tertiary coffee
machines in the EU-27. Furthermore, the objective of this exercise is not to perform a
detailed market analysis but to choose products for further analysis which are
representative of the overall market.
Please provide your “expert estimate” where data is not easily available.
The preliminary definition of non-tertiary coffee machines is as follows:
Non-tertiary coffee machines are defined as machines that warm water, with or
without an independent source of energy, and project it on coffee, so as to produce
an amount of coffee beverage. This coffee can be dispensed in various containers, like
cups, carafe or in the machine itself.
Please comment on this definition:




4.1.         TYPE OF END USERS

Non-tertiary coffee machines seem to be used mainly for domestic use, as well as in
the offices for non commercial purpose.
Please provide the estimated share (%) of units sold in EU-27 to each type of
purchaser:
          Table 4-1: Characterisation of customers of non-tertiary coffee machines
                                                                Estimated share
                               Type of purchaser
                                                                of unit sold (%)
                                    Domestic                              %

                      Offices for non commercial purpose                  %

Do you see large differences in the type of purchasers of non-tertiary coffee machines?
If yes, please explain:




        European Commission (DG TREN)
8       Preparatory Study for Eco-design Requirements of EuPs                         February 2010
        TREN Lot 25: Non-tertiary coffee machines
          4.2.      MANUFACTURING AND SALES

          We would like to have insight on the sales distribution of non-tertiary coffee machines.
          Please provide in the Table 4-2 the estimated breakdown of overall sales in the EU
          taking place directly to the customers (e.g. using online stores etc.) and the ones taking
          place through retailers and wholesalers.
                    Table 4-2: Estimation of the breakdown of overall sales mechanism
                                                  Estimate breakdown of overall sales
                    Type of non-tertiary
                      coffee machines       Direct sales to    To retailers    To wholesalers
                                            customer (%)           (%)              (%)

                  Drip/filter coffee
                                                     %                 %                  %
                  machines

                  Espresso coffee
                                                     %                 %                  %
                  machines

                  Pod filter coffee
                                                     %                 %                  %
                  machines

                  Traditional coffee
                                                     %                 %                  %
                  machines (manual)
                  Traditional coffee
                  machines (electric)                %                 %                  %

          Where are non-tertiary coffee machines manufactured? Also comment on the
          distribution centres in the EU, where from are non-tertiary coffee machines imported
          or distributed to the 27 MS in the EU.




                                                                    European Commission (DG TREN)
February 2010                                 Preparatory Study for Eco-design Requirements of EuPs   9
                                                          TREN Lot 25: Non-tertiary coffee machines
       Table 4-3: Manufacture and distribution centres responsible for the sale of non-
                               tertiary coffee machines in EU

                                   Manufacturing in the EU      Manufacturing outside EU
           Type of non-
           tertiary coffee                       Estimated                   Estimated
           machines                             share of the                share of the
                                   Country                       Country
                                                units sold in               units sold in
                                                 the EU (%)                  the EU (%)
           Drip / filter coffee
                                                        %                           %
           machines

           Espresso coffee
                                                        %                           %
           machines

           Pod filter coffee
                                                        %                           %
           machines

           Traditional coffee                           %                           %
           machines (manual)

           Traditional coffee                           %                           %
           machines (electric)

 Please provide in the Table 4-4 below information regarding the main producers
 (manufacturing coffee machines within EU-27) of non-tertiary coffee machines ranked
 by their market share in the EU-27 market.
     Table 4-4: Main manufacturers (active in EU-27) of the non-tertiary coffee machines
                                                          Manufacturer’s name
                     Type of coffee machine               and estimated market
                                                                share (%)
                     Drip / filter coffee machines

                     Espresso coffee machines

                     Pod filter coffee machines

                     Traditional coffee machines
                     (manual)

                     Traditional coffee machines
                     (electric )


 4.3.          EU-27 MARKET AND STOCK

 We are seeking market data (number of units sold and monetary volume) and stock
 data (number of units in operation) for the whole non-tertiary coffee machines sector
 in EU. In particular, we are interested in:
               EU-27 totals for each type of product, and if possible for each country of
                the EU-27

        European Commission (DG TREN)
10      Preparatory Study for Eco-design Requirements of EuPs                               February 2010
        TREN Lot 25: Non-tertiary coffee machines
                              The last two years (2008 and 2007) or at least one of the two, as well as
                               the expected sales trends (2009-2011 or any other year).
             We would like you to fill in the following table to the best of your knowledge.
             Nevertheless, if you are not able to provide country wise data, please give at least the
             data (or estimates) at the EU-27 level (last row of the table). Furthermore, if you are
             not able to provide any stock and sales data, please give your “expert estimate” of
             the market share of each type of coffee machine.


             4.3.1. NON-TERTIARY COFFEE MACHINES MARKET DATA
             In this section we are looking for market data of non-tertiary coffee machines based on
             the brewing technology used, namely:
                                 Drip/filter coffee machines
                                 Espresso coffee machines
                                 Traditional coffee machines (electric)
                                 Traditional coffee machines (manual)
              Table 4-5: Sales and stock data of non-tertiary coffee machines at MS and EU 27 level
                              2007 stock        2007 sales         2008 stock       2008 sales               Growth trend (%)
                                                                                                         During next   During next
Country    Product type       Number of    Number of    Volume     Number of Number of
                                                                                            Volume         3 years           years
                                 units        units     (million      units     units
                                                                                           (million €)     (2009-        (2009 -
                               (million)    (million)     €)        (million) (million)
                                                                                                            2011)              )
            Drip/filter
             Espresso
Austria     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Belgium     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Bulgaria    Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Cyprus      Pod filter
           Trad. (man)
           Trad. (elec)

                                                                                European Commission (DG TREN)
 February 2010                                            Preparatory Study for Eco-design Requirements of EuPs        11
                                                                      TREN Lot 25: Non-tertiary coffee machines
                          2007 stock        2007 sales         2008 stock      2008 sales               Growth trend (%)
                                                                                                    During next   During next
Country    Product type   Number of    Number of    Volume     Number of Number of
                                                                                       Volume         3 years           years
                             units        units     (million      units     units
                                                                                      (million €)     (2009-        (2009 -
                           (million)    (million)     €)        (million) (million)
                                                                                                       2011)              )
            Drip/filter
             Espresso
 Czech
            Pod filter
Republic
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Denmark     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Estonia     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Finland     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
France      Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Germany     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Greece      Pod filter
           Trad. (man)
           Trad. (elec)
Hungary     Drip/filter


                    European Commission (DG TREN)
           12       Preparatory Study for Eco-design Requirements of EuPs                                  February 2010
                    TREN Lot 25: Non-tertiary coffee machines
                           2007 stock        2007 sales         2008 stock       2008 sales               Growth trend (%)
                                                                                                      During next   During next
Country     Product type   Number of    Number of    Volume     Number of Number of
                                                                                         Volume         3 years           years
                              units        units     (million      units     units
                                                                                        (million €)     (2009-        (2009 -
                            (million)    (million)     €)        (million) (million)
                                                                                                         2011)              )
              Espresso
             Pod filter
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
 Ireland     Pod filter
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
  Italy      Pod filter
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
 Latvia      Pod filter
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
Lithuania    Pod filter
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
Luxembo
             Pod filter
   urg
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
 Malta       Pod filter
            Trad. (man)
            Trad. (elec)
             Drip/filter
 Poland
              Espresso


                                                                             European Commission (DG TREN)
  February 2010                                        Preparatory Study for Eco-design Requirements of EuPs        13
                                                                   TREN Lot 25: Non-tertiary coffee machines
                          2007 stock        2007 sales         2008 stock      2008 sales               Growth trend (%)
                                                                                                    During next   During next
Country    Product type   Number of    Number of    Volume     Number of Number of
                                                                                       Volume         3 years           years
                             units        units     (million      units     units
                                                                                      (million €)     (2009-        (2009 -
                           (million)    (million)     €)        (million) (million)
                                                                                                       2011)              )
            Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Portugal    Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Romania     Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Slovakia    Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Slovenia    Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
 Spain      Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
             Espresso
Sweden      Pod filter
           Trad. (man)
           Trad. (elec)
            Drip/filter
  The
Netherla     Espresso
  nds
            Pod filter


                    European Commission (DG TREN)
           14       Preparatory Study for Eco-design Requirements of EuPs                                  February 2010
                    TREN Lot 25: Non-tertiary coffee machines
                           2007 stock        2007 sales         2008 stock       2008 sales               Growth trend (%)
                                                                                                      During next   During next
Country     Product type   Number of    Number of    Volume     Number of Number of
                                                                                         Volume         3 years           years
                              units        units     (million      units     units
                                                                                        (million €)     (2009-        (2009 -
                            (million)    (million)     €)        (million) (million)
                                                                                                         2011)              )
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
 United
             Pod filter
Kingdom
            Trad. (man)
            Trad. (elec)
             Drip/filter
              Espresso
Total EU-
             Pod filter
   27
            Trad. (man)
            Trad. (elec)




              Comments:




              4.3.2. SALES DATA BREAKUP
              This section seeks data on the current sales by sub-categories of coffee machines.
              Please fill in the section(s) for product(s) relevant to you. If you have more detailed
              information on specific Member States, please provide it in the column provided, citing
              the member state to which it applies.




                                                                             European Commission (DG TREN)
  February 2010                                        Preparatory Study for Eco-design Requirements of EuPs        15
                                                                   TREN Lot 25: Non-tertiary coffee machines
              Table 4-6: Sales of non-tertiary coffee machines (in %) according to type of machine

 Type of                                                                      Product market share in a
                                      Volume (in 000       Market share (EU        Member State
  coffee        Type of appliance
                                          units)            average in %)*
 machine                                                                          (specify:      )
                Traditional filter
Drip/filter     coffee maker
 coffee
machines        Combo filter/
                espresso maker

Pod filter
                Pod filter coffee
 coffee
                machines
machines

                Automatic
Espresso        espresso machine
 coffee
machines        Pump espresso
                machine

                Percolator

Traditional     Moka pot
 (manual)
                Vacuum coffee
                machine

                Percolator

Traditional     Moka pot
 (electric)
                Vacuum coffee
                machine

                 Reference year (ideally 2007-08):
*Note: each product type (e.g. espresso coffee machine) should add to 100%




         4.4.         MARKET TRENDS
         In your opinion, what are the key factors influencing the future market of non-tertiary
         coffee machines (e.g. cost, availability of certain functions, financial incentives, etc.)?



         What are the key factors which might influence the design of non-tertiary coffee
         machines in the future, e.g. size, integration of new options/functionalities,
         environmental criteria, etc. You may also provide information on how you see the
         evolution of your products in the future, a short and long-term.




                 European Commission (DG TREN)
       16        Preparatory Study for Eco-design Requirements of EuPs                           February 2010
                 TREN Lot 25: Non-tertiary coffee machines
          If possible, provide forecasted estimations about the expected evolution of sales
          according to the type of appliances, capacity, and type of brewing technology.
          Information should ideally be given for the European (EU-27) market, or for specific
          Member State(s).




          4.5.        AVERAGE PRODUCT LIFE
          Average economical product life6 (i.e. the typical service life of an appliance in regular
          use) is required to make stock calculations and also for calculating payback time and
          life cycle cost (LCC). We acknowledge that product economic life could vary across
          products and Member States, but please try to provide best estimates based on your
          knowledge and experience. In the table below, please indicate average EU values.
          However, if specific to a particular Member State, please indicate.
                           Table 4-7: Product life time of non-tertiary coffee machines

                                                                    Average product
                  Type of coffee
                                        Type of appliance          economic life time          Comment
                    machine
                                                                       (in years)
                                      Traditional filter
                    Drip/filter       coffee maker
                 coffee machines      Combo filter/
                                      espresso maker
                 Pod filter coffee    Pod filter coffee
                    machines          machines
                                      Automatic espresso
                 Espresso coffee      machine
                    machines          Pump espresso
                                      machine
                                      Percolator
                    Traditional       Moka pot
                     (manual)         Vacuum coffee
                                      machine
                                      Percolator
                    Traditional       Moka pot
                     (electric)       Vacuum coffee
                                      machine


          If the average product life is influenced by the presence or absence of certain
          components or affected by other parameters, e.g. the capacity, please detail.




          6
           Economical life is the length of time during which the coffee machine may be put to profitable use. This is
          usually less than its technical life (time until which a coffee machine functions sustaining minimum
          acceptable performance criteria).

                                                                           European Commission (DG TREN)
February 2010                                        Preparatory Study for Eco-design Requirements of EuPs          17
                                                                 TREN Lot 25: Non-tertiary coffee machines
  4.6.         CONSUMER EXPENDITURE

  4.6.1.       AVERAGE APPLIANCE PRICES
  The average appliance consumer price (and not the manufacturing costs) is required
  for LCC calculations. If available, please send us a price catalogue of your products.
  Please indicate in Table 4-8 your estimation of the EU average product prices. Please
  indicate if these prices relate to particular Member State(s).
                           Table 4-8: Observed average appliance prices

                                                                                Average product
 Type of coffee                                           European average     price in a Member
                            Type of appliance                                         State
   machine                                                 product price (€)
                                                                                (specify:      )

Drip/filter coffee   Traditional filter coffee maker
    machines         Combo filter/ espresso maker

Pod filter coffee
                     Pod filter coffee machines
   machines

Espresso coffee      Automatic espresso machine
   machines          Pump espresso machine

                     Percolator
     Traditional
                     Moka pot
      (manual)
                     Vacuum coffee machine

                     Percolator
     Traditional
                     Moka pot
      (electric)
                     Vacuum coffee machine



  Which parameters are most critical while fixing the price of coffee machines (technical
  characteristics, design, brewing technology, etc.)? If possible, give examples.


  Please provide the indication of typical cost breakdown of the retail sale price of a
  typical non-tertiary coffee machines placed in the EU-27 market:




         European Commission (DG TREN)
18       Preparatory Study for Eco-design Requirements of EuPs                              February 2010
         TREN Lot 25: Non-tertiary coffee machines
                Table 4-9: Cost breakdown indicator estimate (in %) of the retail sales prices of a
                                 typical coffee machine placed in EU-27 market

                                                                  Estimate breakdown of
                          Cost breakdown indicator
                                                                  the retail sales price (in %)

                          Materials and components cost                           %

                          Production and assembly cost                            %

                          Inventory and distribution cost                         %

                          Marketing and retail sale cost                          %




          If you have information about evolution of the prices in recent years, please provide.
          Specify if the given prices are EU average, or apply to specific Member State(s).




          4.6.2. OTHER COSTS
                           The “total cost” of an appliance comprises the costs related to its
                           purchase, installation, maintenance, repair, disposal, etc. ‘Other costs’
                           concerns the costs of the machines outside of the purchase price. As
                           many of these costs could be considered negligible for these coffee
                           machines, the table below allows a description and amount of the cost.
                           Please provide a short description (installation, disposal, etc) and an
                           estimate of the amount.




                                                                        European Commission (DG TREN)
February 2010                                     Preparatory Study for Eco-design Requirements of EuPs   19
                                                              TREN Lot 25: Non-tertiary coffee machines
       Table 4-10: Installation, maintenance, repair, and disposal costs by type of appliance

 Type of coffee
                             Type of appliance                     Description      Cost (€)
   machine

Drip/filter coffee   Traditional filter coffee maker
    machines         Combo filter/ espresso maker

Pod filter coffee
                     Pod filter coffee machines
   machines

Espresso coffee      Automatic espresso machine
   machines          Pump espresso machine

                     Percolator
   Traditional
                     Moka pot
    (manual)
                     Vacuum coffee machine

                     Percolator
   Traditional
                     Moka pot
    (electric)
                     Vacuum coffee machine



   4.6.3. CONSUMABLES USED
   Please provide estimates as to the quantity of consumables used (coffee, water, paper
   filters, caps/pods, water filters, decalcification, etc.) for product type in the table
   below. Please be sure to specify the units of each item, for example “units of coffee
   pod” or “g of ground coffee” or “mL of water” or “paper filters”. Several spaces are
   provided for each type of coffee machines.




           European Commission (DG TREN)
  20       Preparatory Study for Eco-design Requirements of EuPs                       February 2010
           TREN Lot 25: Non-tertiary coffee machines
                           Table 4-11: Consumables used to produce a cup of coffee
                                                                   Quantity consumed per cup
                                                                    (choose most applicable              Units
    Type of coffee machine         Consumable Description             column for cup size)            (ie. grams,
                                                                                                          mL)
                                                                      (40mL)          (120mL)




  Drip/filter coffee machines




  Espresso coffee machines




  Pod filter coffee machine




  Traditional (manual or
  electric)




          Any other information you would like to provide about costs or parameters influencing
          the costs.




          5.       CONSUMER BEHAVIOUR
          Consumer behaviour and product use conditions have a direct influence on the product
          performance as the real life use conditions might be different compared to the
          intended use conditions. These differences may arise through cultural or infrastructural
          reasons (from one country to another), because of different ambient conditions
          (temperature, and humidity), etc. Such differences might also represent barriers to the

                                                                    European Commission (DG TREN)
February 2010                                 Preparatory Study for Eco-design Requirements of EuPs     21
                                                          TREN Lot 25: Non-tertiary coffee machines
 implementation of Ecodesign specifications and therefore, it is very important to
 identify them in order to compute the realistic environmental and economic impacts of
 the product. Kindly answer the following questions.


 5.1.           CUSTOMERS’ BUYING DECISION

 Several aspects are taken into consideration by your customers when they buy non-
 tertiary coffee machines. Please provide your opinion on the importance of such
 criteria for your customers.


 5.1.1.         GENERAL ASPECTS
 Please fill in the table below from the point of view of your customers.
           Table 5-1: Importance given to general criteria in the purchasing decision

     Criteria             Level of consideration by customers

     Technology /
                              very low            low             high         very high
     performance

     Functionality            very low            low             high         very high

     Design /
                              very low            low             high         very high
     aesthetics

     Capacity                 very low            low             high         very high

     Product price            very low            low             high         very high

     Others (specify):

                              very low            low             high         very high

                              very low            low             high         very high

                              very low            low             high         very high


 5.1.2. ENVIRONMENTAL ASPECTS
 Please fill in the table below from the point of view of your customers.




          European Commission (DG TREN)
22        Preparatory Study for Eco-design Requirements of EuPs                         February 2010
          TREN Lot 25: Non-tertiary coffee machines
                Table 5-2: Importance given to environmental criteria in the purchasing decision

           Criteria             Level of consideration by customers

           Energy
                                   very low          low                 high                very high
           consumption

           Use of caps / pods      very low          low                 high                very high

           Product life            very low          low                 high                very high

           Others (specify):

                                   very low          low                 high                very high

                                   very low          low                 high                very high

                                   very low          low                 high                very high

          Do you see any link between environmental performance of some of your products
          and their market success?




          5.1.3.      OTHER ASPECTS
          Please provide any further information concerning consumers’ criteria when buying an
          appliance.




          5.2.        PRODUCT USE CONDITIONS

          Please provide in the Table 5-3 the duration of time for which non-tertiary coffee
          machines are used in the Member States in EU-27 (the number and length of daily
          coffee preparation times may be different for concerned Member States).




                                                                     European Commission (DG TREN)
February 2010                                  Preparatory Study for Eco-design Requirements of EuPs     23
                                                           TREN Lot 25: Non-tertiary coffee machines
 Table 5-3: Time duration for which non-tertiary coffee machines are used in the EU-27
                                      countries

                                  Heating time duration for non-tertiary coffee machines

                                On Mode                  Ready Mode             Stand-by Mode
     Country
                         Times per     Hours per    Times per    Hours per   Times per   Hours per
                           year          day          year         day         year        day
     Austria
     Belgium
     Bulgaria
     Cyprus
     Czech Republic
     Denmark
     Estonia
     Finland
     France
     Germany
     Greece
     Hungary
     Ireland
     Italy
     Latvia
     Lithuania
     Luxembourg
     Malta
     Poland
     Portugal
     Romania
     Slovakia
     Slovenia
     Spain
     Sweden
     The Netherlands
     United Kingdom
     Total EU-27
     (average)


 5.2.1. PRODUCT RECOMMENDED USE COMPARED TO TESTING CONDITIONS
 Please specify which method you use when testing the performance of your products
 (e.g. EN 13248:2002 standard, internal guidelines):




         European Commission (DG TREN)
24       Preparatory Study for Eco-design Requirements of EuPs                              February 2010
         TREN Lot 25: Non-tertiary coffee machines
          When measuring the energy consumption of your products, do the recommended
          conditions of use for products differ from the testing conditions (e.g. EN 13248:2002
          standard conditions)?
                Never                    Occasionally              Sometimes                   Often
          Please comment your answer (difference due to the ambient conditions, etc.):




          5.2.2. REAL LIFE USE COMPARED TO RECOMMENDED USE
          Have you identified differences between real use conditions and instructions for use or
          design specifications?
                      Differences related to the load conditions:
                            Never        Occasionally              Sometimes          Often
                               -    Please comment your answer (is the appliance overloaded, is this
                                    difference country dependent, etc.).



                           Differences related to the coffee conditioning:
                            Never        Occasionally              Sometimes          Often
                               -    Please comment your answer (is real-life coffee conditioning
                                    different from advised coffee conditioning? Are habits different
                                    from a country to another?).



                           Differences related to the cup warming:
                            Never        Occasionally              Sometimes          Often
                               -    Please comment your answer (are some cups long re-warmed):



                           Differences related to the implementation of the inactive mode (off
                            mode or standby or heating mode):
                            Never        Occasionally              Sometimes          Often
                               -    Please provide further details, with examples (how much time
                                    for which type of inactive mode?):



                           Differences related to other use conditions which might differ in real life
                            compared to recommended use:




                                                                       European Commission (DG TREN)
February 2010                                    Preparatory Study for Eco-design Requirements of EuPs   25
                                                             TREN Lot 25: Non-tertiary coffee machines
                    -   Please specify:




 5.2.3. ENERGY CONSUMPTION
 Do these identified differences between real life conditions and instruction for use
 imply a variation of energy consumption of the non-tertiary coffee machines?
     Never                     Occasionally                   Sometimes   Often
 Please substantiate such differences through examples such as increase/decrease of
 energy consumption:




 Please estimate the energy consumption patterns in the following table based on real
 life consumer behaviour patterns.




      European Commission (DG TREN)
26    Preparatory Study for Eco-design Requirements of EuPs                    February 2010
      TREN Lot 25: Non-tertiary coffee machines
                                                                 Table 5-4: Energy consumption patterns

                                            Presence of some mode functions                                    Warming      Energy     Standby
 Type of                                                                            Ready mode Coffee making                                       Off mode
                 Type of                            Energy                                                      plate    saving mode    mode
 coffee                               Warmin                   Standby   Auto-off   consumption consumption                                      consumption
                 appliance                          saving                                                   consumption consumption consumption
 machine                              g plate                   mode     function       (W)         (W)                                               (W)
                                                    mode                                                         (W)         (W)         (W)
                 Traditional filter
 Drip/filter
                 coffee maker
 coffee
                 Combo filter
 machines
                 /espresso maker
 Pod filter
                 Pod filter coffee
 coffee
                 machines
 machines
                 Automatic
 Espresso        espresso
 coffee          machine
 machines        Pump espresso
                 machine
                 Electric
                 percolator
                 Electric Moka
 Traditional
                 pot
                 Electric vacuum
                 coffee machine




       European Commission (DG TREN)
27     Preparatory Study for Eco-design Requirements of EuPs                                                                                 February 2010
       TREN Lot 25: Non-tertiary coffee machines
 5.3.        MAINTENANCE

 Kindly provide information related to non-tertiary coffee machines maintenance and
 repair practices (e.g. frequency of maintenance, components to be regularly replaced,
 whether included in the product price itself). Please consider all cases: e.g. drip/filter,
 espresso, and traditional coffee machines:




 5.4.        END-OF-LIFE BEHAVIOUR

 Please provide information regarding the end-of-life of your products (e.g. recycling,
 disposal, reuse). Try to quantify the proportion of each end-of-life scenario (e.g. second
 life, proportion of recycled appliances). Explain also the customers’ role in the end-of-
 life scenario of the non-tertiary coffee machines.
 Please also specify if you see difference in the end-of-life scenarios of coffee machines
 depending on if they are filter, espresso or Traditional based:



 Please provide information regarding the end-of-life of the consumables used with the
 product types you described above (e.g. recycling, disposal, reuse). Try to quantify the
 proportion of each end-of-life scenario (e.g. second life, proportion of recycled
 appliances). Explain also the customers’ role in the end-of-life scenario of the
 consumables.
 Please also specify if you see difference in the end-of-life scenarios of consumables
 depending on if they are filters, pods, capsules, ground beans etc.:




 5.5.        OTHER COMMENTS

 Please let us know your criteria/opinion describing the way you think your products are
 really used, according to the type of end-user, the country, etc., and the way it might
 influence their environmental and energy performance (safety switches, thermostat
 controls, timer, etc.):




        European Commission (DG TREN)
28      Preparatory Study for Eco-design Requirements of EuPs                        February 2010
        TREN Lot 25: Non-tertiary coffee machines
          6.      POTENTIAL PRODUCT CASES
          This part of the questionnaire aims to identify potential products cases (i.e. typical
          average products representative of the products currently sold in EU) which you may
          be able to propose for detailed analysis during subsequent steps of the study. If these
          products are retained to contribute for the development of the subsequent steps, we
          will come back to you for detailed technical data (bill of material, energy consumption,
          etc.).
          Article 15 of the Ecodesign Directive suggests that the products chosen for the analysis
          should be representative.
          The term “representative” shall be interpreted as per three criteria defined in the
          Ecodesign Directive i.e. they are sold in large volumes, presently cause significant
          environmental impacts, and have significant improvement potential in the future.
                     Volume: The product shall have significant sales volume in the EU market.
                     Environmental impact: The product should represent significant
                      environmental impacts so that its inclusion under Ecodesign (and
                      consequently reducing these impacts) will lead to significant benefits at the
                      European level.
                     Improvement potential: The product should represent significant
                      improvement potential through Ecodesign and/or other technical
                      measures.
          Perhaps you already have “green” products which are very efficient from energy and
          environmental point of view. Please don’t propose them here as a product-case. Such
          efficient products will be the focus of this study at much later stage when we will
          identify the best available technologies (BAT) on the market and the technologies for
          the future i.e. best not-yet available technologies (BNAT).
          Please provide some detail about each of the proposed product-case:




                                                                   European Commission (DG TREN)
February 2010                                Preparatory Study for Eco-design Requirements of EuPs   29
                                                         TREN Lot 25: Non-tertiary coffee machines
                                                                 Table 6-1: Product cases and their improvement potential
                                    Short description of the
                                                                  What share of the total non-
                                      product (e.g. annual                                             Date of      Estimated Energy   Estimated Energy     Estimated Energy
                                                                   tertiary coffee machines in
                                      consumption, coffee                                         introduction of   Consumption per    savings* potential       savings*
                                                                       the EU-27 market is
                                     conditioning, brewing                                        this product on   product per year    per product, BAT     potential, BNAT
                                                                  represented by this product?
                                    technology, mode type,                                       the EU-27 market      (kWh/year)              (%)                (%)
                                                                         (approximately)
                                        switch off delay)
                Product case 1                                                                                                               %                   %
Drip/filter

machines
 coffee




                Product case 2                                                                                                               %                   %
                Product case 3                                                                                                               %                   %
                Product case 1                                                                                                               %                   %
  machines
  Pod filter




                Product case 2                                                                                                               %                   %
                Product case 3                                                                                                               %                   %
                Product case 1                                                                                                               %                   %
machines
Espresso
 coffee




                Product case 2                                                                                                               %                   %
                Product case 3                                                                                                               %                   %
                Product case 1                                                                                                               %                   %
Traditional

 machines
  coffee




                Product case 2                                                                                                               %                   %
                Product case 3                                                                                                               %                   %
       *Note: Energy savings in terms of test conditions, not real life use conditions




               European Commission (DG TREN)
     30        Preparatory Study for Eco-design Requirements of EuPs                             February 2010
               TREN Lot 25: Non-tertiary coffee machines
                                      European Commission (DG TREN)
February 2010   Preparatory Study for Eco-design Requirements of EuPs   31
                            TREN Lot 25: Non-tertiary coffee machines
 Thank you for spending your precious time to provide this useful information. The lot
 25 project team is at your disposition for any clarification and information.
 If you have any additional data or reports which you think could be of interest for our
 study, it would be greatly appreciated (contact@ecocoffeemachine.org).




      European Commission (DG TREN)
32    Preparatory Study for Eco-design Requirements of EuPs                       February 2010
      TREN Lot 25: Non-tertiary coffee machines

								
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