Dr Ganesh Natarajan Industry Indicators Growth Trends • Captive centers driving growth with a CAGR of 45 50 followed by the BPO sectors at 44 • Top 5 Indian

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							Dr. Ganesh Natarajan
                           Industry Indicators



Growth Trends
• Captive centers driving growth with a CAGR of 45-50% followed by the BPO
   sectors at 44%
• Top 5 Indian IT players growing at 35% CAGR, followed by the next 20 at 25-
   30% and the rest at 15-20%
• Inorganic growth through acquisitions and alliances is a predominant growth
   strategy
• Revenue growth is expected to be volume led
   - Rapid volume growth of engagement sizes for leading vendors
    – Over 660 $1m clients and WITS alone accounting for 440 of these
Geography Dominance
   - US, UK remain dominant markets
   - All top IT players expanding footprint in Japan, C. Europe and China
Vertical Industry Focus
   Dominant verticals continue to be BFSI and Telecom followed by Retail and
   Utilities
Services
   New service offerings include Testing, IMS, Consulting, BPM and Engineering
   Services
                                                                        Contd…
                     Industry Indicators



• Top tier – focused on vertical growth & scale, building
  marquee clientele, better client transition rates, higher growth
  in new service offerings and key beneficiaries of large deal
  wins

• The gap between the Tier 1 and the rest is only widening

• The Indian IT billion $ club has expanded to 5 and is set to
  grow

• Business Process Outsourcing being redefined (Architecture,
  Design, Internal communications, knowledge services, domain
  specific transaction processing…….)
                           Mid Tier Trends


• Mid Tiers building niche capabilities to avoid being
  marginalized
• Mid-Tiers increasingly pursuing inorganic growth through
  acquisitions
• Mid-tiers emphasizing on market positioning through front
  end/strategic alliances
• Demand on domain skills even from small deal size customers
• Cost factor as the key deal clincher rapidly eroding
• High cost of sales due to continued dependency on small deal
  sizes
• Key challenges will be
   – Scale management
   – Availability of people with right skill sets & talent retention
   – Dependence on few customers and verticals
                               A strategy for sustained growth



                                                                            Create a portfolio of
Business growth ------




                                                                            services for future
                                                                            growth

                                                   Develop new business
                                                   for volume growth
                          Drive core
                          business for profit                                    Specialized
                          growth
                                                                          New

                                                        Core




                                                Timeline ------
                    New Portfolio of Services - Zensar

   Core Services           New Services                    Specialized Services
                         Businesses currently driving     Incubating businesses
 Businesses              new customer acquisition and
 that drive growth and                                    that will provide
                         expected to drive significant    differentiation over the next
 profitability today     profits within 2-5 yrs           3-5 yrs



                          •Appln Modernization           •Embedded Systems
                          •Testing Services              •Infrastructure Mgmt
•Appln Development
                          •ERP (SAP) Services            •SBP led solution
 Services
                          •Product Engg Services          development
•ERP Services
                          •Non-voice BPO                 •Process & IT Strategy
 (Oracle)
                          •Enterprise Information         Consulting
                           Mgmt Consulting


      2001-2006                  2004-2009                        2006-20012
                           VGDC Model…. @ Hyderabad
SBP Server                                                                          Web-Portal Server
•   Code-generator Service                                                          1.   Registered modelers:
•   Design Versioning Server                                                               •     can update data
•   Clustered Model repository                                                             •     can view allotted
    Service                                                                                      projects, deadlines and
                                                                                                 other relevant project
                                                                                                 metrics
BPF Interface server                                                                       •     Publish their calendar
•   Manages Repository-Client                                    GDM Datacenter     2.   Project Managers:
    interaction                                                                            •     can publish project
•   Proxies SBP and                                               Pune-Mumbai                    metrics
    Collaboration services                                                                 •     Grant/Revoke
                                                                                                 privileges, restrictions
                                                                                           •     Can query for resources
                                                                                    3.   Customers:
                                                                                           •     Transparently view
                                                                                                 progress
                                                                                           •     Seek design Updates
                                                                       Customer
                                                                                           •     Initiate change
                                                                                                 requisition
                                                                                           •     Seek automated reports
                                                                                    4.   Manage BPF roles, model
                                                                                         repository, model versioning,
                                                                                         design templates and
                                                                                         patterns.
     Zensar HQ -                       750 Km
     Pune- LAN                       (Geographically)

Legend:
                     BPF Client and Modeler
                                                        Collaboration Server
                                                        •    Identity server
                     Web-browser communication          •    Collaboration server

                     BPF Client -BPF Interface Server                                                   Zensar
                     Communication over Internet                                                      Hyderabad
                     Server-Server Communication                                                      Center- LAN
                     LAN Communication
             Industry Challenges 2010


• Retention of High Quality Low Cost Image
  that has taken us to Star status

• Unleashing the Innovation wave that will
  position India as a sustainable partner for
  competitive advantage

• Moving companies and the industry itself up
  the value chain.

• Keeping competition at bay…..
                   Growth Challenge


Growth strategies can be disrupted by non availability of
manpower in the right quality and quantity.

Growth implies an evolution of resource requirements –
numbers change, needs change and quality changes

The right people are always in limited supply

High turnover disrupts growth



  The development and execution of a corporate
   strategy depends on effective management of
      human capital acquisition and retention
                       Human Capital




                                                    Source: Industry Research


49% of leaders agree that Human Capital represents the „employee
               asset value of an organisation‟ (49%).
         Why organizations do not Measure Human Capital?


52%    due to lack of time/resource
41%    feel it is not a priority for the business
37%    lack the clarity as to what the benefits for the business would be
31%    lack the clarity as to what exactly should be measured

 Companies that significantly improve their human-capital
management have experienced a 30% increase in market value


Important measurement approaches include:
   Appraisals
   Cost benefit analysis
   Employee surveys
   General statistics on turnover/retention
   Unspecified performance measures
   EFQM/Quality leadership program
   Annual Reviews
   Attendance measures
              Recruitment Challenges



• Working with fewer partners and developing a
  quality image for new talent

• Partnering with academic institutions to build
  future manpower pools.

• Building industry wide skills certifications to
  reduce costs of hiring and training.

• Building a better culture in the workplace
        Talent War Shifts to Battle for Retention

Current Scenario
 ‣ 80 % of global business leaders believe that "people issues" are
   more important today than they were
 ‣ Less than half (44%) of workers believe their company is taking
   steps to retain its employees
 ‣ Most companies continue to struggle with retention because they
   are relying on salary increases and bonuses to prevent turnover

The Reality
 ‣ Recruiters Try to Shorten Hiring Process
   Companies are speeding things up by simplifying background
   checks and doing away with extraneous paperwork and
   requisitions.
 ‣ 73% of the IT companies admit that they reviewed their
   employee benefits strategy within the past year
 ‣ 50% of those companies were prompted by staff retention issues.
 ‣ 33% reviewed their benefits strategy in a bid to get better value
   for their budget.
                     Top Drivers for Retention




‣ Regardless of the type of company, the majority of changes are
    compensation-related
‣   Only, 27 % companies have adjusted their companies' policies to
    provide employees with advancement opportunities within their
    organizations.
                  Addressing the Future Challenge

Establish Motivational Factors




Source: Industry Research
                      Addressing the Future Challenge

   Monitor Progress and Adapt




Source: Industry Research
                              Recognition is Vital




  Source: Industry Research




Only 44% of non-management employees, and just
  56% of managers, report that their contributions
  are typically recognized when they perform well.
              Retaining Talent - Recommendations

Show Them You Care
Perceptions of opportunities for advancement and growth are among the top drivers of
retention

Be Lean—But Not Mean
Nurture good people, keep them around, and the strategies will be executed, the tasks will
get done

Walk the Talk
Companies need to communicate strategies to all employees

Measure “Soft” Skills
Managers and employees alike get the message that “people don‟t matter.”

Fight Attrition with Smart Training
If training is not applicable to their jobs, employees are likely view it as a waste of time
and a signal that management doesn‟t “get it.”

Weed out Poor Managers
Ensure you have managers who can craft a compelling game plan and communicate it and
execute it effectively. Good employees expect nothing less

Deal with Employees who Perform Poorly
Employees who are making strong contributions are typically resentful when others are
not required to carry their weight
           Leading Companies in Talent Retention


Using an inclusive approach to firm-wide strategy development by involving
employees in company decision-making processes. In fact, 60 percent of
executives who described their companies as "leaders" in change said they use
an inclusive strategy-development method.

Moving to project-oriented approaches, in which all employees can work on
diverse, limited-term assignments, rather than being sequestered within a
single department or function.

Developing "talent exchanges," which connect employees and other
resources with appropriate projects, roles and positions across the company.

Instituting "real-time" goal setting, performance measurement, and skills-
development programs to ensure that people always know where they stand
and to address performance issues and skills gaps before they become a
problem.

Embracing a wide range of emerging information technologies -
including personalized employee Web portals, business simulation, and
relearning - to increase the efficiency and effectiveness of their training and
development efforts.
                     Addressing the Future Challenge

   Plan for Long Term




Source: Industry Research
Thank You

						
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