The Mintel database is published by Mintel, the commercial
market research company and is a major source of consumer-
related marketing intelligence information in the UK. The
University of Derby currently subscribes to three parts of the
Mintel database –
1. The Leisure Intelligence Standard Series.
Leisure Intelligence Series provides access to the full-text of 60
reports in the areas of leisure and recreation; these relate to:
Pursuits, Catering and Travel.
2. The Market Intelligence Essentials, Food & Drink &
Standard Series. The Market Intelligence Series provides
access to the full-text of 120 reports annually, divided into two
highly focused sectors: Food & Drink and Essentials.
3. Retail Intelligence, Retail Plus Series.
The Retail Plus Series provides access to 20 retail intelligence
reports (for non-clothing items).
Access is also available to Mintel's News Archive and Other
Databases (including product news and announcements).
To access the Mintel database:
1. Logon to University of Derby web page
(http://www.derby.ac.uk) and click on Current Student.
2. Under Study Resources choose the Learning Centre from
the various options listed.
3. Click on Electronic Resources
4. You will find MINTEL is listed on the right hand side of the
Electronic Resources page.
5.You can access MINTEL from outside the University by using
an Athens Personal Account username and password.
6. To do so click on the Access from home link and complete
the registration form. Then submit the form via the button at the
bottom of this form. Within five or ten minutes you should
receive in your e-mail account the details you will need for your
username and password.
Please ask at the Subject Information Desk in one of the Learning Centres for
further details about setting up an Athens Personal Account username and
Click on “logon”
button to access
subscribed by the
Once you are at the Mintel Reports homepage, you will be able to browse the site,
but you need to log in first (as a current subscriber) by clicking on the button
located on the toolbar at the top of the home page (see Fig 1)
Once the user name and password have been verified, you will be presented with
your subscription details in the your info page, the Logon button will also have
been replaced with your info button (see Fig 3)
If you are a current subscriber then you will now be able to access your subscription
You will be able to view the Contents, Introduction and About sections of any report
to which you do not have access either as a current subscriber or registered user.
To view the whole report, you are required to purchase it.
After logging in you will be presented with a “Mintel Academic Access – Login
Successful” screen. Use the scroll bar and click on “ I Agree” button at the
bottom (see Fig 2)
scroll bar to
get to the
You can view reports to which you subscribe from the your info page without having
to navigate via the report range menu on the toolbar. Just click on the individual
report title or subscription title in the your reports section (see fig 3)
A quick search can be carried out from the quick search box, which can be found
on Mintel web pages. You need to have your info button showing on your screen
to do this search. The search will then retrieve items from reports that the
After typing in a word (if there are more than one, then separate words with
commas), click to initiate the search. You can use the same AND/OR/NOT operators
in the quick search as in the free-text fields on the main search page.
To conduct a detailed search, click on the main Mintel Search (see Fig 3 & 4)
toolbar option to go through to the searching menu.
You are able to move down the search page by using the scroll bar to the right of
To carry out a quick and simple search, enter a word into the Full Text Search box
(see fig 4), then click the button to initiate the search, and a list of results will be
Full Text Search
You can further
limit your searches
“News” or “Other
The “News” section will display a brief information on the topic where it
appears in a newspaper or a mainstream magazine.
that you can
access will be
You can enter a term (e.g: Footwear) in the Quick Search box and click
on “Go” (see Fig 5). References to reports you can access will be listed.
To download a whole report, first navigate to the required report, listing all its
sections. Then click either “download.rtf” or “download.zip”, from the option list to
the left of the report. You can click on any of the boxes for the report to either
exclude or include them by using the buttons “select all” or “deselect all”. You can
even click on the individual box next to the section (see Fig 6)
Click on any
Once you have initiated a download, by clicking on either the rtf, pdf or the zip
format option, you have the following courses of action.
RTF Save File Format.
The Rich Text Format preserves all formatting layout of text and images in
documents. You will be able to view reports saved as RTF (e.g. myfile.rtf) as
documents in most popular word processing applications, including Microsoft Word.
Initiating a normal RTF download - the downloaded document will either open up
directly into your word processor (e.g. Microsoft Word), or you will have a menu
screen appear asking to either open it directly, or save it to disk. Both options are
PDF Save File Format.
Please note - only whole reports can be download in PDF format, and not
individual report sections, news or database items.
To read documents downloaded in this file format, you will require Adobe Acrobat
software (either the full package or just the Adobe Acrobat reader, which is
available free of charge at www.adobe.com). The PDF file format preserves all
formatting layout (including appropriate page breaks) of text and images in
documents. Compared to downloading a report in RTF file format, the same report
downloaded in PDF is of a much smaller size. This has the advantage of a faster
download time and also uses less disk space.
Initiating a PDF download - the downloaded document will open up directly into
Adobe Acrobat. If you do not have this package installed then do not download in
this file format.
Give a file Choose the
name. Do directory
Not you want to
Select the drive and directory in which you want to save the document (see Fig 7)
Then give your file a name or use the name specified in the File Name box. DO
NOT change or delete the file extension given as either rtf or rtf.gz
i.e. File Name myreport.rtf or myreport_rtf.gz
Then click the Save button.
MINTEL has an excellent Help option button in its top menu. Please use this for
any further information or assistance you require in using this database.
For further help contact:
School Support Manager, Derbyshire Business School
Tel: 01332 591212