Best Lease Agreement

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					DISH Network Sales
Training




 Welcome!



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Customer Cycle




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Marketing
Focus for Q3




               Advertise
               monthly price
               with locals
               included
               in price




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How DISH Network
Works




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Promotions
  Q3 | AUGUST 1, 2009


DHA-24



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Digital Home Advantage

“DHA-24”
DHA-24
• Best Lease Offer
• 24 month agreement
  required
• SSN and Credit Card
  required
• No activation fee
• Pass credit check

• UP TO 4 ROOMS FOR FREE including 3 HD
  ROOMS FOR FREE!



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Industry-Leading Equipment!

   Q3 | AUGUST 1, 2009


      HD/DVR



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Solo vs. Duo Receivers




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 ViP722k HD Duo DVR

• Our most popular receiver!
• Up to 55 hours of HD DVR recording
  time (or 350 hours of SD DVR)
• Can support 1 TV or 2TV’s
• Ranked #1 HD DVR by CNET.com
• Shared DVR hard drive!
• Best of all: FREE as the primary receiver!!



 FREE HD DVR FREE HD DVR FREE HD
               DVR!!
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ViP 222k or 211k

• Either 1 or 2 rooms
• 222k supports 2 rooms (1 in HD, 1 in SD),
  or 211k supports 1 room in HD
• Both support external hard-drive
  configuration to convert to DVR
• Secondary receiver in most cases (sell
  722 HD DVR first!)




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              Offers
      Q3 | AUGUST 1, 2009


$15 or $10 off   HBO/Showtime
for a year!      3 months free


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Offers
Lock in your savings for a year!

• New Classic customers shall
  receive $15 off their monthly
  bill for 12 months!
    – $180 OFF total!

• Eligible for New Customers
  who make a term commitment
   – Must sign 24-month
   – Eligible Programming: Classic Bronze 100
      or higher (*TurboHD NOT eligible)
       > TIP: Be sure to use the correct advertising
       message, “lock in savings.” Avoid any
       messages that promise a price lock.

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Offers
Pricing
                                   Monthly   Monthly   Price
    Programming Package            Package   Overlay   After
                                    Price     Credit   Credit
Classic Bronze 100                  $39.99    $15.00   $24.99

Classic Bronze 100 Plus             $44.99    $15.00   $29.99

Classic Silver 200                  $52.99    $15.00   $37.99

Classic Gold 250                    $62.99    $15.00   $47.99

America's "Everything" Pak         $102.98    $15.00   $87.98

Classic Bronze 100 with DVR         $44.99    $15.00   $29.99

Classic Bronze 100 Plus with DVR    $49.99    $15.00   $34.99

Classic Silver 200 with DVR         $57.99    $15.00   $42.99
Classic Gold 250 with DVR           $67.99    $15.00   $52.99



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Offers
HBO/Showtime FREE for 3 months
$22 savings per month!

• NEW Customers
    – Qualified with DHA-24, DHA TOO and FlexTV

• Existing Customers
    – Qualified with sign up for AutoPay with Paperless Billing or
      provide a valid email address
    – Cannot receive HBO for free more than once per year

• All customers must maintain minimum programming
  service of:
    – Classic Bronze 100
    – DishLATINO Clásico
    – International as Qualified Programming to receive
      promotional credits
    – TurboHD Bronze
• Charges will automatically apply to bill after the free 3
  months if a customer does not call and cancel

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Additional Fees




For Example:
                             1 HD Duo DVR, 1 HD Solo

           Classic Bronze 100 w/DVR                    $      29.99

           High-Definition Package                     $      10.00

           Additional HD Receiver (Lease fee)          $       7.00

           Total                                       $      46.99




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Offers
DHPP free for 9 months continued

• Same Business Rules
• New Customers who make a 24 month commitment
   – DHA-24
   – DHATOO

• Charges will automatically apply to bill after the free
  9 months if a customer does not call and cancel

• Cinemax offer has been discontinued effective
  immediately.




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 The Key: Building VALUE!

• "In a down economy, value rules. .
  . success depends on delivering
  value, as well as low price."
                  Rob Enderle, Principal Analyst,
                                  Enderle Group
         At the 2009 Consumer Electronics Show
                     Infomatics.com, Jan. 8, 2009




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    GROUP DISCOUNT


Installation Fee Waived!                                                  $     99.00


12 Monthly Credits of $15!                                                $    180.00


12 Months of CineMax a Penny (With Ebill & AutoPay)                       $    155.87


3 Months Free HBO/Showtime!                                               $     66.00


TOTAL GROUP SAVINGS                                                           $ 501.87


Every Touch Down, Every Game Only $5.99pm, (must have the Classic 200+)
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NFL Red Zone

EVERY TOUCHDOWN. EVERY GAME.




http://redzonetv.nfl.com/




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NFL Red Zone
• ONLY $5.99/month!!
• Must have Classic Silver 200 or higher
• DirecTV’s Sunday Ticket costs about $350
  per season (ouch!)




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Disclosures
    Q3 | AUGUST 1, 2009


Cancellation fee   Unreturned equipment fees



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Disclosures
Cancellation Fee Update

• New and Existing Customer
  Cancellation Fee updated to $360
  prorated for month’s remaining
  in customer agreement
• 24-Month Commitment Offers
   – Prorated at $15/month multiplied by the number
     of months remaining in customer commitment
     period

  Even with this price increase the DISH Network
   cancellation fee is still lower than DirecTV’s

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Disclosures
Lease Unreturned Equipment Fees

 Receiver Model      Fee      Receiver Model        Fee

   301/311/381                   ViP 222/k
                    $100.00                       $200.00
  Solo Receiver               HD Duo Receiver
                                  ViP 612
   322/322-1                   HD Solo DVR
                    $100.00                       $300.00
  Duo Receiver                   Receiver
     522/625                   ViP 622/722/k
    Enhanced                   Enhanced HD
                    $300.00     DuoDVR™           $300.00
    DuoDVR™
     Receiver                    Receiver

                                 Outside
    ViP 211/k
                    $200.00     Equipment          $50.00
 HD Solo Receiver                (LNBF)



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Customer
Retention
Q3 | AUGUST 1, 2009




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Customer Onboarding
• 2/2/2 Calls!
• How does DISH Network help you retain your
  customer?
• DISH Network’s New customer Onboarding E-
  mails:
   – Order Confirmation E-mail
   – Welcome E-mail
   – First Bill E-mail/First Bill Explanation
   – Day 30 E-mail – Quick Tips
   – Day 60 E-mail – Advanced Tips
   – Day 90 E-mail – Get More from DISH Network
• Exclusive offers such as: PPV Coupons with bills to
  good customers, CMT Concert Series, Dora the
  Explorer

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Review/Key Benefits

• Packages starting at just $24.99/month for 12
  months!
   –   Beats Cox/DirecTV every time!


• Free industry-leading HD DVR! Up to 4 rooms total
  for FREE!

• Free installation with 24-month agreement!

• Free HBO/Showtime for 3 months!


       TREMENDOUS SELLINGVALUE!


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Questions?




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Happy Selling!




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