Beste Retail Brands 2009 by plz18720

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									WESTIN HOTELS & RESORTS PARTNERS WITH SONY PICTURES FOR THE UPCOMING
                     RELEASE OF ANGELS & DEMONS


  An Exclusive Angels & Demons Experience Room Package Offers Guests the Chance to Sleep like an
                               Angel at The Westin Excelsior Rome

May 14, 2009 – Brussels, BELGIUM – Westin Hotels & Resorts, one of the luxury and upscale brands
of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), has joined forces with Sony Pictures to
become the official hotel partner for the motion picture Angels & Demons, arriving in theaters worldwide
on May 15, 2009.

Since much of the action in the movie adaptation of Dan Brown‟s novel takes place in Rome, the
spotlight of this partnership is very much on the landmark The Westin Excelsior Rome. The property is
located in the celebrated Via Veneto district and has been hosting celebrities, statesmen and artists
visiting the Eternal City since 1906. In recognition of the event, this lavish hotel has created a special
Angels & Demons room package that will be available until early 2010 and can be booked at
www.westin.com/angelsanddemons.

The „Angels & Demons Experience‟ includes a two night stay with luxury accommodations in one of the
hotel‟s stylish double rooms, featuring the iconic Westin Heavenly Bed®, a luxurious all-white ensemble
featuring a cozy down blanked and 5 sumptuous pillows. It also offers the opportunity to take part, either
privately or as part of a group, in the 'Path of Illumination‟, the official Angels & Demons tour. The tour
involves solving puzzles and decoding secret messages hidden in ancient sculptures and texts, and takes
visitors around the most beautiful piazzas in Rome, as well as other historical sites. The package also
offers guests a 20% discount at all of the hotel‟s first-rate restaurants and bars and a 20% reduction on the
Angels & Demons-themed menu available at the exclusive Doney restaurant.

Members of the Starwood Preferred Guest® (SPG) program globally didn‟t miss out on the action with
the chance to bid for four tickets to the world premiere of the film that was held in Italy‟s capital city on
May 4, 2009, through the SPG Moments program (spg.com/moments). This glamorous affair was also
attended by the film‟s stars.

“We are delighted to have teamed up with Sony Pictures for this exciting opportunity and be offering our
most loyal guests, yet another unique experience through our Starwood Preferred Guest programme,”
says Susanne Barfoed, Vice President for Westin and Sheraton, Starwood Hotels & Resorts, Europe
Africa & Middle East. “In addition, Westin Hotels & Resorts worldwide are already well known for
offering guests a taste of heaven through the trademark Heavenly Bed®, Heavenly Bath®, Heavenly
Shower® and the Heavenly Spa by Westin™.”

“With the movie set primarily in Rome, this is the ideal opportunity to offer movie lovers and others a
truly special and unique way to explore the city and get to know some of the movie‟s original sights,”
says Mary Goss Robino, Senior Vice President, Global Marketing Partnerships for Sony Pictures. “We
are delighted to be working with Westin Hotels & Resorts on this once in a lifetime package.”


As official hotel partner for Angels & Demons, The Westin Excelsior Rome is supporting a global
sweepstakes inviting guests to win a unique holiday prize package. Thirty-nine prize-winners and a guest
will enjoy a trip to Rome, a stay at The Westin Excelsior and will enjoy the many Angels & Demons
experiences including a four-course dinner themed around the elements of fire, water, wind and earth and
official tour.

The team behind the global phenomenon The Da Vinci Code returns for the highly anticipated Angels &
Demons, based upon the bestselling novel by Dan Brown. Tom Hanks reprises his role as Harvard
symbologist Robert Langdon, who once again finds that forces with ancient roots are willing to stop at
nothing, even murder, to advance their goals. Ron Howard returns to direct the film, which is produced by
Brian Grazer, Ron Howard, and John Calley. The screenplay is by David Koepp and Akiva Goldsman.
What terrifying discovery would make the Vatican turn to Robert Langdon, the man who cracked
history‟s most controversial code? When Langdon discovers evidence of the resurgence of an ancient
secret brotherhood known as the Illuminati – the most powerful underground organization in history – he
also faces a deadly threat to the existence of the secret organization's most despised enemy: the Catholic
Church. Upon learning that the clock is ticking on an unstoppable Illuminati time bomb, Langdon travels
to Rome, where he joins forces with Vittoria Vetra, a beautiful and enigmatic Italian scientist. Embarking
on a nonstop, action-packed hunt through sealed crypts, dangerous catacombs, deserted cathedrals, and
even to the heart of the most secretive vault on earth, Langdon and Vetra will follow the 400-year-old
Path of Illumination that marks the Vatican's only hope for survival.

About Westin® Hotels & Resorts
Westin® (luxury and upscale full-service hotels, resorts and residences) is a lifestyle brand competing in
the upper upscale sector in nearly 30 countries around the globe. Each hotel offers renewing experiences
that inspire guests to be at their best. First impressions at any Westin hotel are fueled by signature
sensory experiences of light, music, white tea scent and botanicals. Westin revolutionized the industry
with its famous Heavenly Bed® and Heavenly Bath® and launched a multi-million dollar retail program
featuring these products. Westin is the first global brand to offer in-room spa treatments at every hotel
and the first to go smoke-free in North America. Westin guests stay in shape at WestinWORKOUT®
Powered by Reebok (SM). The new Westin Superfoods® menu is the latest way we bring renewal to
guests, with foods considered best for providing disease-fighting and health-enhancing benefits due to
their high nutrient and antioxidant content.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the
world with more than 960 properties in approximately 97 countries and 145,000 employees at its owned
and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently
launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one
of the premier developers and operators of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com <http://www.starwoodhotels.com> .

About Sony Pictures Entertainment
 Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary
of Tokyo-based Sony Corporation. SPE‟s global operations encompass motion picture production and
distribution; television production and distribution; digital content creation and distribution; worldwide
channel investments; home entertainment acquisition and distribution; operation of studio facilities;
development of new entertainment products, services and technologies; and distribution of filmed
entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide
Web at http://www.sonypictures.com.

For further information please contact:
Elena Mendez
Director of Public Relations
Starwood Hotels & Resorts, EAME Division
Tel. : +32 (2) 207 5124
E-mail : elena.mendez@starwoodhotels.com

								
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