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									Collegiate Entrepreneurs’ Organization   sm




Elevator Pitch Competition
November 5 - 6, 2010

2010 CEOSM Conference
Hyatt Regency McCormick Place Hotel
2233 S. Martin Luther King Drive
Chicago, IL
                       2010 Elevator Pitch Competition

TABLE OF CONTENTS


Page      CEO Elevator Pitch Competition

3         Overview

4         General Competition Guidelines including Registration Info

4         Pitch Guidelines

5         Judges and Scoring

5         Announcement of Presenters and Winners

6         Competition Schedule of Presentations

7         Competition Schedule and Room Assignments

7         Awards to Final Round Winners

8         Pitch Structure and Template




Collegiate Entrepreneurs’ Organization                                 Phone (312) 996-2670
www.c-e-o.org                                                          Fax   (312) 413-1265
                                                2
                       2010 Elevator Pitch Competition

          Calendar



          The Competition will take place during the CEO Conference being held at:
          Hyatt Regency McCormick Place Hotel
          2233 S. Martin Luther King Drive
          Chicago, IL

          Thursday, November 4               Elevator Pitch Workshop 5:00 – 6:00pm
                                               (for selected participants only)

          Friday, November 5                  Elevator Pitch Competition


          Breakout Sessions I                 10:35am - 11:25am
          Elevator Pitch Competition

          Breakout Sessions II                11:35am - 12:25pm
          Elevator Pitch Competition

          Saturday, November 6

          Breakout Sessions VI                10:35am - 11:25am
          Elevator Pitch Semi Final Round

          Breakout Sessions VII               11:35am - 12:25pm
          Elevator Pitch Final Round

          Final Keynotes / Awards            4:20pm - 5:30pm




Collegiate Entrepreneurs’ Organization                                            Phone (312) 996-2670
www.c-e-o.org                                                                     Fax   (312) 413-1265
                                               3
                       2010 Elevator Pitch Competition

Overview
The CEO Elevator Pitch Competition presents students with a great opportunity to pitch their
business idea to a panel of judges and a chance to win cash prizes. Elevator pitch is a
frequently used term, which literally means “tell me about your business within the time that it
would take to ride up an elevator.” Presenting yourself effectively is an essential tool in the
business arena. A well-planned elevator pitch can open the doors to success in your future
endeavors. Please note that ideas may be at any stage of development from creation of
concepts or ideas to an established business.

Who should participate?
      Students with an idea to start a business
      Students who have started a company
      Students interested in enhancing their presentation skills
      Students who want to explore the idea of starting a company
      Students who want to demonstrate their ability to clearly communicate an idea to a group

Objectives
   1. Create an opportunity for students to present their business venture or idea in an
      environment that promotes new venture creation and the spirit of entrepreneurship
   2. Award students on the merits of presenting their idea with cash prizes and certificates of
      participation
   3. Give students a chance to showcase their talent and passion for entrepreneurship

Format
   1. The competition will be comprised of a prescreening process prior to the CEO
      conference, four (4) Competition Sessions, one (1) Elimination Round, and one (1)
      Final Round at the CEO Conference.
   2. Accepted applicants from the prescreening process will be invited to participate in the
      Elevator Pitch Workshop to be held on Thursday, November 4 at 5:00pm.
   3. Accepted applicants from the prescreening process will be invited to participate in one of
      the four (4) Competition Sessions to be held on November 5 & 6.
   4. Colleges and Universities may apply for one automatic entry into the competition. To be
      eligible for an automatic entry, an elevator pitch competition must be held on campus with
      the winner provided full travel to the CEO elevator pitch competition. Contact
      timothys@csufresno.edu for additional details.
   5. Up to 15 accepted applicants will compete in each of the four (4) Competition Sessions.
   6. The chosen top three (3) presenters from each Competition Session will continue to the
      Elimination Round.
   7. The top six (6) finalists from the Elimination Round will continue to the Final Round.


Collegiate Entrepreneurs’ Organization                                     Phone (312) 996-2670
www.c-e-o.org                                                              Fax   (312) 413-1265
                                                   4
                       2010 Elevator Pitch Competition

   8. The top three (3) and overall winners will be decided from the Final Round session.
   9. Prize amounts and number of recipients will be announced within a month of the
      competition.


GENERAL COMPETITION GUIDELINES
      The Competition is FREE to enter and is only open to CEOSM Student Members attending
       the CEO conference.
      Individuals may register by downloading, completing and submitting the application,
       found on the CEO website (www.c-e-o.org). Submissions must be made by midnight on
       October 7, 2010.
      CEO College Chapters holding campus E-Pitch contests may secure an automatic entry.
       Register by downloading, completing and submitting the application, found on the CEO
       website (www.c-e-o.org). Submissions must be made by midnight on October 7, 2010
       and college contest must take place prior to October 31, 2010.
      An important consideration in any Pitch Competition is whether or not a student should
       go public with an idea or product. If a participant has what he or she believes is a unique
       idea or patentable product, he/she may want to consider not entering the competition (or
       protecting vital information) to avoid the possibility of someone copying that idea or
       product. He/she may wish to consult an attorney who specializes in intellectual property
       matters. In addition, students and others who use University resources to invent or
       develop a product/service may be subject to University policy governing intellectual
       property.


PITCH GUIDELINES
      The purpose of a pitch is to QUICKLY get the potential investor’s attention, let them know
       what you have and what you are offering to get them to say… “Tell me more!!” See
       “Pitch Structure” for sample structure.
      Distributing material, samples and/or prototypes is permitted and encouraged.
      The use of Audio Visual equipment is NOT permitted. No Power Point, transparencies,
       slides or audio assistance is allowed. You would not have this available in an elevator,
       so it is not available for the competition.
      During the Competition Sessions and the Elimination Round, each presenter will be
       given a 60 second break at the conclusion of the previous presenter’s presentation
       followed by 90 seconds to make a pitch.
      During the Final Round, each presenter will be given a 120 second break at the
       conclusion of the previous presenter’s presentation followed by 90 seconds to make a
       pitch.
      Time will begin when the presenter begins to speak or at the conclusion of the 60-second
       break; whichever comes first.


Collegiate Entrepreneurs’ Organization                                     Phone (312) 996-2670
www.c-e-o.org                                                              Fax   (312) 413-1265
                                                5
                       2010 Elevator Pitch Competition

JUDGES AND SCORING
      The panel of judges will include entrepreneurs, consultants, venture capitalists, angel
       investors and other business professionals.
      Individual submissions will be prescreened and applicants will be notified if accepted to
       participate by October 18, 2010.
      At the conference, Judges will use a scoring sheet provided by CEO that will be tallied at
       the conclusion of each presentation during the Competition Sessions. At the conclusion
       of each Competition Session, the Judges will convene for up to 15 minutes, to make
       their selection of the top three (3) presenters for that Competition Session. These
       names will be posted outside of the meeting room (total of twelve (12) presenters).
      The chosen twelve (12) presenters will then compete in the Elimination Round.
      Again, Judges will use a scoring sheet provided by CEO that will be tallied at the
       conclusion of each presentation. At the conclusion of the Elimination Round, the Judges
       will convene for up to 15 minutes, to make their selection of the top six (6) finalists.
       These names will be posted outside of the meeting room.
      The top six (6) finalists from the Elimination Round will then compete in the Final
       Round.
      For the Final Round, Judges will again, use a scoring sheet provided by CEO that will be
       tallied at the conclusion of each presentation. At the conclusion, the Judges will convene
       for up to 15 minutes, to make their selection of the top three (3) winners and overall
       winners. These names will be announced Saturday at the Closing Keynote Session.


ANNOUNCEMENT OF PRESENTERS AND WINNERS
      Applicants accepted to participate in the competition will be notified by email and the
       names will be posted on the CEO website (www.c-e-o.org) no later than October 18,
       2010.
      Listing of presenters for the Competition Sessions will be posted outside the
       competition rooms. No other announcement will be made; you need to check the listing.
      Listing of presenters for the Elimination Round will be posted outside the competition
       room and will be announced at the Friday, Keynote Lunch.
      Listing of finalists for the Final Round will be posted outside the competition room. No
       other announcement will be made; you need to check the listing.
      Announcement of the Final Round winners will take place on Saturday, November 6, at
       the Closing Keynote Session.




Collegiate Entrepreneurs’ Organization                                     Phone (312) 996-2670
www.c-e-o.org                                                              Fax   (312) 413-1265
                                                6
                       2010 Elevator Pitch Competition



ELEVATOR PITCH COMPETITION SCHEDULE OF PRESENTATIONS
Presentations will take place in one of the two designated conference rooms set-aside for the
CEO Elevator Pitch Competitions. The accepted participants will be organized in a randomly
selected order prior to the day of the competition. Presenters will be required to present at their
designated time unless an extreme emergency occurs.

SAMPLE TIME TABLE STRUCTURE FOR SESSIONS AND ELIMINATION ROUND

SCHEDULE OF PRESENTATION                                   START TIME        END TIME

Moderator Introductions                                    10:40 am          10:45 am

     Set-up time for Presenter #1                          10:45 am          10:46 am

Presenter #1                                               10:46 am          10:48 am

     Set-up time for Presenter #2                          10:48 am          10:50 am

Presenter #2                                               10:50 am          10:52 am
(Continue with remaining presenters; next set of sessions to follow)

NOTE:
   Presenters have 90 seconds to present in the Competition Sessions and Elimination Round
   120 second break between presentations for judges’ evaluation and next presenter’s set-up
   Presenters are required to present in their pre-designated time slot




Collegiate Entrepreneurs’ Organization                                      Phone (312) 996-2670
www.c-e-o.org                                                               Fax   (312) 413-1265
                                                 7
                        2010 Elevator Pitch Competition

COMPETITION SCHEDULE AND ROOM ASSIGNMENTS
The Competition and Workshop will take place during the CEO Conference being held at:
Hyatt Regency McCormick Place Hotel
2233 S. Martin L. King Drive
Chicago, IL


Thursday, November 4 Elevator Pitch Workshop at 5:00pm (for selected participants only)

                               Friday/Saturday
Time                           Elevator Pitch Competition                     Meeting Room
Friday
10:35am–11:25am                Competition Session 1 & 2                      McCormick Place Room TBA
11:35am – 12:25pm              Competition Session 3 & 4                      McCormick Place Room TBA

Saturday
10:35am–11:25am                Semi Final Round                               McCormick Place Room TBA
11:35am – 12:25pm              Final Round                                    McCormick Place Room TBA

4:20pm – 5:30pm                Awards                                         McCormick Place Room TBA

AWARDS TO FINAL ROUND WINNERS
Announcement of the Final Round winners will take place at the Saturday Closing Keynote
Session. The winners will receive the following1:

Winners                        Prizes
One                             $2,500 for the Final Round winner
First Place                     Participation Certificate
Final Round Winner              Featured in the CEO Newsletter and website
One                             $2,000
Second Place                    Participation Certificate
Final Round Winner
One                             $1,500
Third Place                     Participation Certificate
Final Round Winner
Up to Four
                                $500 each
Final Round
                               Participation Certificate
Honorable Winners
All Participants                Participation Certificate




1
    Minimum amounts of prizes to be awarded. Prizes may be expanded prior to the event.



Collegiate Entrepreneurs’ Organization                                            Phone (312) 996-2670
www.c-e-o.org                                                                     Fax   (312) 413-1265
                                                           8
                       2010 Elevator Pitch Competition

PITCH STRUCTURE
Permission to use given by Gary Neumann

Sample of The 90 Second Elevator Pitch: This pitch was based on a new product for the fishing industry.
                   This is a template to learn from and you can adjust accordingly.

Hello, my name is __________________, I am the (title)__________________ of (name of
company) _________________________________ , (power statement) eg: XYZ company was
formed to give anglers a third hand to hold their gear to assist in catching more fish. (this was for
a inventor of a new fishing accessory)
The Product (the Rod Mate) is the only rod holder that enables you to hold your outfit above your waist
and out of the water and elements. It has 5 holding applications built in; around the neck, the waist,
behind the back, over the shoulder or pinned on the vest. It works with all type of fishing rods.

The Market is huge. American Sports fishing Association reports that there are an estimated 44 Million
US recreational anglers. The facts are more people fish than play golf and tennis combined. There are
several other rod holders on the market but none have the features like the Rod Mate.

Marketing Strategies (here is where you tell them how you are going to market your product. Eg: we
are going to offer this product via Direct TV or infomercial. We plan on getting our product into 294
different medias within an 18-month period and then moving it into the big box retailers after that.
The Raise This is when you tell them how much you need, how you are going to raise it and what they
can make if they invest. This is the most important part of the sixty-second pitch. Eg: We are going to
raise $300,000 and we are going to be doing a Revenue Purchase agreement with our investors. Simply
put if you invest $10,000 in our venture based on our revenue projections you will get a return of $58,000
in 36 months.
If you are interested in learning more about our product or service please feel free to give me you
business card and we will be glad to set up an appointment to talk with you more. (This is the close but
you need to try to get them to set up an appointment or talk with you after the meeting. It all depends on
how the meeting is set up or what type of position you are in when speaking with this person, elevator,
airplane, lunch, bar or whatever. )
Elevator Pitch
Potential investor: “What do you do?”…
My name is Gary and I own a company called XYZ enterprises and we are coming out with a
new product for fishermen. This product is called a rod mate and it was designed to be a third
hand for fisherman when they are fishing so they can catch more fish. It has 5 different positions
you can use to hold your rod, behind your back, pinned to your vest, around you waist, over
your shoulder or around your neck. Did you know that there are over 44 Million fishermen in the
US alone and fishing is bigger than golf and tennis combined? And fishermen spend money. We
are going to offer this via Direct TV or Infomercial advertising and will be in 294 different medias
within 18 months across the US. After the product gets known throughout the US we will go to
the big box retailers like Wal Mart and Target for distribution. We are raising $300k in a unique
funding strategy called revenue purchasing. As an example if you invest $10k your return based
on our projections would be $58,492 in 3 years. If this sounds interesting to you give me your
card and I would be happy to give you a call to talk with you more.


Collegiate Entrepreneurs’ Organization                                              Phone (312) 996-2670
www.c-e-o.org                                                                       Fax   (312) 413-1265
                                                     9

								
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