An introduction to the M SAN Group.
Your smart logistics
2 M SAN Grupa d.d., founded in 1995, is a privately held Croatian company. In June
2007 M SAN Grupa d.o.o. was transformed from a Limited Liability Company into
a Corporation assuming the name M SAN Grupa d.d. to reflect this change. The
company is in the business of wholesale distribution of modern technologies
that include computer hardware, software (IT) and consumer electronics (CE)
Following four years of growth and portfolio expansion M SAN Grupa reached the
leading position among Croatian IT companies in 1999 that it continues to hold
and strenghten. On the foundation of success in Croatia M SAN Grupa shifted its
focus on regional expansion utilizing the strength and stability of Croatian market;
M SAN Grupa’s proven business model and the Company’s tested management
team to capture the significant market opportunity and synergy offered by the
markets surrounding Croatia.
In 2008, M SAN Grupa is a leading distributor of computer hardware, software
and consumer electronics in the region it operates with strong growth potential
and the lead or leading market position in all of the markets it operates in.
M SAN Grupa invests continuously in its organizational and physical infrastructure
in order to facilitate the planned growth. The company has retained all of its
profits since inception and reinvested them in financing further growth. M SAN
Grupa has invested 60 Mio EUR in business development and infrastructure during
the past five years.
M SAN Grupa - Regional market leader by all standards
of modern business.
M SAN Grupa - Through distribution chain process optimization we
offer our partners maximal support with a goal to help them boost
their competitive market advantage.
M SAN Grupa Inc.
• established: 1995.
• activities: distribution of computer hardware,
software, and consumer electronics.
• total equity: 24 Mil €
• number of employees: 676
• office and warehouse space: 67.802 m2 (in the whole region)
• partners: 5500 partners in the region
• portfolio: 15.000 products, more than 50 vendors
• assets: 126 Mil €
M SAN Grupa strives to continuously develop and improve its business model for wholesale
distribution of modern technologies across the geographic region that M SAN Grupa’s
partner network services. This strategy is in line with M SAN Grupa’s mission aimed at
providing maximum support to its partners and principals in the arena of wholesale
distribution of IT and CE products so that they can focus on their respective businesses
and therefore be more focused, successful and competitive.
Revenue M SAN Grupa Inc.
By regional approach and unified supply for all markets, logistic and administrative
expenses are minimized, operational capabilities are increased in addition to evasion of
identical product type multiplication. This is achieved by enhanced partner connection
where it offers more accurate quantity planning which decreases warehousing needs and
accelerates merchandize and stock rotation, respectively.
Group members 5
In accordance with the corporate mission, M SAN Grupa invests significant resources in employees,
improvement of service level and expertise delivered to the partner network. For that purpose,
services being developed are those which provide proficiency augmentation within M SAN Grupa
in addition to knowledge and information transfer towards our partners throughout various
educational and informative programs.
Map of Europe
Group members # Partners *MSP# 2007.
M SAN Grupa d.d, Zagreb 2100 1 158.000.000 €
KimTec d.o.o., Belgrade 1600 2 53.000.000 €
KimTec Vitez d.o.o., Sarajevo 1000 1 36.000.000 €
Pakom Kompani d.o.o.e.l., Skopje 350 1 9.000.000 €
KimTec d.o.o., Podgorica 250 1 12.000.000 €
KimTec d.o.o., Ljubljana 200 5.000.000 €
TOTAL 5500 273.000.000 €
*Market sales position
M SAN Grupa developed its specialized business model by applying Fast Moving Consumer
Goods principles to traditional wholesale distribution of IT and CE products. This approach
takes into effect the ever shortening technology cycle and time to upgrade of IT and CE
products that is typical for modern technologies and effectively “spoils” the economic
value of products distributed by M SAN Grupa. This model is particularly applicable in
the digital era that business is conducted in and it creates competitive advantage for all
participants in the distribution channel.
The aim of the model is to minimize
merchandize supply time and total
channel expenses. This is achieved
by enhanced communication between
M SAN Grupa’s partners and principals.
M SAN Grupa communicates with its
partners through several mediums
including phone, field sales, web shop,
weekly catalogue and specials. Web
shop offers partners insights into stock
quantities and allows them to place
order 24 hours per day 7 days per week.
In the near future, M SAN Grupa will
offer its partners integration with its
Enterprise Resource Planning software
for even better stock transparency and
two way flow of this data. Such information enables more accurate order quantity planning
reducing warehousing needs of both sides to the trade and accelerates merchandize
flow and stock rotation. On the other end of the supply chain, M SAN Grupa’s regional
capabilities offer principals potential for unified supply for all markets where their
logistic and administrative expenses are minimized, operations are streamlined and
Forrester effect is minimized through transparency of wholesale inventory levels. M SAN
Grupa communicates electronically its inventory movements with its principals allowing
for better transparency and production planning on their end.
M SAN Grupa is distributing products in two main segments:
Computer hardware and software (IT)
Consumer electronics (CE)
M SAN Grupa’s growth and infrastructure development as well as leading market position offer
our principals a unique opportunity to service entire region through a single distributor therefore
minimizing their logistics costs.
M SAN Grupa has some regional distributions where purchasing is centralized in Croatia, all of the
goods are sent to central warehouse hub in Zagreb and are then distributed to local warehouses to
address local market needs. This approach has multiple benefits for the entire distribution channel
and M SAN Grupa is in negotiations with all of its suppliers to merge to the centralized purchasing
model. Cummulative margin increases across the distribution channel are shared by all participants
from M SAN Grupa to their principals and partners who then pass them on to their end users.
M SAN Grupa is a leading distributor of information tehnology products and consumer
electronics offering over 15.000 products from more then 50 eminent world brands.
M SAN Grupa’s list of principals include all of the leading global companies that
manufacture IT hardware and software as well as Consumer Electronics products.
M SAN Grupa maintains exceptionally good relations with all of its principals and
continuously expands and strengthens this cooperation by increasing revenues and
regional approach. M SAN Grupa’s management works closely with all ranks within its
organization and its principals in minimizing and avoiding potential conflicts of interests
that may occur in this broad network of principals and partners.
This is accomplished through specialized purchasing and sales teams that provide equal
quality of service for each of the principals’ product offerings.
*ASSEMBLED BY PROFESSIONALS
Production & Service
Production and Assembly: Zagreb and Belgrade
M SAN Grupa developed production and assembly capabilities to address specific partner
needs that were not adequately addressed by its principals. System Integrators at times
require specific configurations and combinations of IT hardware and IT software and
sometimes even combinations with
CE products that M SAN Grupa
distributes. These configurations are
sometimes requested in thousands
of identical pieces.
M SAN Grupa has developed modern,
technologically advanced, well
equipped and organized technical
support department with highly
educated, certified and experienced staff. Significant investments in facilities, equipment
and continuous education and training of staff both locally and abroad, have resulted in
the leading and most efficient service and repair department in the region.
Technical support is organized in four specialized departments: Customer Support,
Technical Services Operations (IT and CE), and Technical Services Logistics. Customer
support department oversees call centre (1st level support) and Technical Services
Operations (2nd level support) performs on-site services, administration and commercial
activities (reporting, spare parts purchase and sales, escalations etc.). Technical Services
Logistics department is responsible for reception/shipping of defective/repaired devices,
spare parts warehouse management and RMA operation procedures. Technical Services
Logistics department closely coordinates its activities with Logistics Department.
The crown jewel of M SAN Grupa’s infrastructure is state of the art logistic-distribution center
located at the eastern entrance of Zagreb. This center was built per M SAN Grupa’s specifications and
will assure adequate capacity to service projected sales volumes, better monitoring of inventories
and more accurate and timely deliveries. M SAN Grupa took occupancy of the center in February
2008 and immediate service improvements were realized further justifying the core idea of M SAN
Grupa’s business model “Your Smart Logistics”.
size: 33.000 m2
pallet places: 36.000
truck space: 1500
The object is located on 56.347 m² with maneuvering area and parking slots for 40 foot trailers
and 19.447 m² building that houses a 15.368 m² warehouse. The warehouse is equipped with
structural 12 m cargo shelves. Capacity is approximately 33.000 standard Euro palettes. M SAN
Grupa’s Technical Support Department and Production and Assembly Departments are also housed
within Zagreb Distribution Center.
M SAN Grupa invests significant attention and resources to strengthen the two services
based on knowledge distribution – education and consulting. All the way from investing in
education of employees to infrastructure investments, the company sets out to achieve
flawless and unsurpassed level of business.
• Greatest value of M SAN Grupa
• Continuous investment in education and development
• 9 basic values
• “Company building” twice a year
• Over 600 employees in M SAN Grupa
• Respect • Responsibility • Proactivity • Customer Driven Organization
• Teamwork Development • Innovation • Learning Organization
• Positive Work Environment • Abundance in Diversity
Public Recognition 13
Croatian Chamber of Commerce “Best medium sized Company” 2002., 2003., 2004., 2005.
M SAN Grupa received the prestigious award by Croatian Chamber of Commerce “Zlatna kuna”, for
Croatia’s best medium-sized company in years 2002, 2003, 2004.
M SAN also received “Kristalna kuna”, special award by Croatian Chamber of Commerce that is
given to companies who won “Zlatna kuna” award three times in a row.
IT GLOBUS “The best IT logistics company” 2006.
KimTec d.o.o. won the prestigious award for best IT logistics company in Serbia in 2006. The award
is given by leading Serbian IT magazine “IT Globus”.
INFOTREND “#1 IT Company in Croatia” 2008.
M SAN Grupa was ranked 1st among TOP 100 IT companies by leading Croatian IT magazine
MOJ POSAO “Most desirable employer” 2008.
M SAN Grupa Croatia was found to be the 3rd ‘most desirable’ employer in distribution business in
a study conducted by leading Croatian job portal MojPosao (www.mojposao.hr).
POSAO.BA “Most desirable employer” 2008.
KimTec d.o.o. was found to be the most desirable employer in Bosnia and Herzegovina on a study
conducted by leading Bosnian job portal Posao.ba (www.posao.ba).
14 How to find us?
Our location in Zagreb, Croatia
M SAN Grupa Inc.
Buzinski prilaz 10, Buzin
tel: 00385 (0)1 3654 900
fax: 00385 (0)1 3654 926
Vienna 376 km
Ljubljana 142 km
Split 412 km
M SAN Grupa Inc.
Dugoselska cesta 5
tel: 00385 (0)1 640 1000
Map of Europe
Budapest 353 km
Belgrade 395 km
Sarajevo 375 km
Company profile 2008. | M SAN Grupa Inc. Buzinski prilaz 10, 10010 Zagreb | www.msan.hr
Your smart logistics