Commuincation Process in Corporate Image Building
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Commuincation Process in Corporate Image Building document sample
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NATIONAL COUNCIL FOR HIGHER EDUCATION
MINIMUM STANDARDS FOR COURSE OF STUDY
IN
BUSINESS ADMINISTRATION/ STUDIES
1
Summary
YEAR 1
YEAR 1 SEMESTER 1
Courses CH CU
Principles of Business Management 60 4
Business Communication Skills 60 4
Micro Economics 60 4
Business Mathematics 60 4
Business Law I (Mercantile law) 60 4
TOTAL 300 20
YEAR 1 SEMESTER 2
Courses CH CU
Macro Economics 60 4
Principles of Accounting 60 4
Introduction to Computer Applications/Introduction to 60 4
information technology
Fundamentals of Insurance 60 4
Principles of Marketing 60 4
TOTAL 300 20
YEAR 2
YEAR 2 SEMESTER 1
Courses CH CU
Human Resources Management 60 4
Marketing Management 60 4
Business Finance 60 4
Management Information Systems 60 4
Business Law II (Company Law) 60 4
TOTAL 300 20
YEAR 2 SEMESTER 2
Courses CH CU
Production /Operations Management 60 4
Taxation Management 60 4
Quantitative Methods for Business 60 4
Intermediate Accounting 60 4
Development Economics 60 4
TOTAL 300 20
YEAR 3
2
YEAR 3 SEMESTER 1 (ACCOUNTING)
Courses CH CU
Entrepreneurship Skills Development 60 4
Strategic Management 60 4
Advanced Accounting 60 4
Cost Accounting 60 4
Management Accounting 60 4
TOTAL 300 20
YEAR 3 SEMESTER 2 (ACCOUNTING)
Courses CH CU
Research Methods 60 4
Business Ethics 60 4
Public Sector Accounting 60 4
Computerised Accounting 60 4
Auditing and Investigations 60 4
TOTAL 300 20
YEAR 3 SEMESTER 1 (MARKETING OPTION)
YEAR 3 SEMESTER 2 (MARKETING OPTION)
Courses CH CU
Research Methods 60 4
Business Ethics 60 4
Services Marketing 60 4
Retail Marketing Management 60 4
Channels Management 60 4
TOTAL 300 20
YEAR 3 SEMESTER 1 (BANKING AND FINANCE OPTION)
Courses CH CU
Entrepreneurship Skills Development 60 4
Strategic Management 60 4
Management Accounting 60 4
Micro Finance Management 60 4
Money and Banking 60 4
TOTAL 300 20
YEAR 3 SEMESTER 2 (BANKING AND FINANCE OPTION)
3
Courses CH CU
Research Methods 60 4
Business Ethics 60 4
Banking Law 60 4
Investment Appraisal and Portfolio Management 60 4
Money and Banking 60 4
TOTAL 300 20
YEAR 3 SEMESTER 1 (MANAGEMENT OPTION)
Courses CH CU
Entrepreneurship Skills Development 60 4
Strategic Management 60 4
Organisational Behaviour 60 4
Industrial Psychology 60 4
Industrial Relation 60 4
TOTAL 300 20
YEAR 3 SEMESTER 2 (MANAGEMENT OPTION)
Courses CH CU
Research Methods 60 4
Business Ethics 60 4
Industrial Relations 60 4
Management Skills Development 60 4
Procurement Management 60 4
TOTAL 300 20
4
MINIMUM STANDARDS FOR BACHELOR OF BUSINESS
ADMINISTRATION/STUDIES
YEAR 1
1. Principles of Business Management
2. Business Communication Skills
3. Micro Economics
4. Macro Economics
5. Principles of Marketing
6. Business Mathematics
7. Principles of Accounting
8. Business Law I (Mercantile law)
9. Introduction to Computer Applications/Introduction to information technology
YEAR 2
1. Human Resources Management
2. Marketing Management
3. Business Finance
4. Production /Operations Management
5. Taxation Management
6. Quantitative Methods for Business
7. Intermediate Accounting
8. Management Information Systems
YEAR 3
(Common Courses)
1. Entrepreneurship Skills Development
2. Strategic Management
3. Research Methods
4. Business Ethics
(Specialisations)
Accounting
1. Advanced Accounting
2. Cost Accounting
3. Management Accounting
4. Computerised Accounting
5. Auditing
6. Public Sector Accounting
Marketing
1. International Marketing
2. Sales Force Marketing Management
3. Marketing Research
4. Services Marketing
5. Consumer Behaviour Or Retail Marketing Management Or Channels
Management
5
Banking and Finance
1. Management Accounting
2. Micro Finance Management
3. Money and Banking
4. Banking Law
5. Investment Appraisal and Portfolio Management Or International Financial
Management
Management
1. Organisational Behaviour
2. Industrial Psychology
3. Industrial Relations
4. Management Skills Development
5. Procurement Management Or Project Management
6
YEAR 1
Course Name : PRINCIPLES OF BUSINESS MANAGEMENT
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course deals with the proper definition/meaning and scope of management, business
administration; the emergence of management thoughts, theories and principles,
management functions, leadership styles, motivation and communication techniques.
Course objectives
This course is intended to introduce students to the management concepts and practices
by highlighting the practical approach to managerial functions.
Course content
Introduction 3hrs
The meaning and scope of management
The emergence of management thoughts
Planning 3hrs
Meaning and scope of planning step and process of planning
Purpose of planning
Limitations of planning
Organizing 6hrs
Meaning and principles of organization
Methods of group activities
Span of control
Authority
Directing 6hrs
Human factors in directing
Leadership theory/styles
The role of informal organization
Staffing 6hrs
Getting manpower
Interviewing
Training
Control 6hrs
Pre- requisite for effective control
Basic control process
Motivation 9hrs
Theories and relevance
7
Legal forms of business organization 12hrs
Sole proprietor
Partnership
Corporations
Writers on business theories and concepts 9hrs
FW Taylor
Elton Mayo
Adam Smith
Henry Fayal, etc
Mode of delivery
Lectures, Group discussions and Tutorials
Assessment
Course Works 40%
Written Examination 60%
8
Course Name : FUNDAMENTALS OF INSURANCE
Course Level : Level 1
Course Credit : 3 CU
Contact Hours : 45 Hrs
Course description
Nothing as central has insurance been in the business world today. As a beginner course
for under graduate students course will address issues on risk and insurance, introduction
to insurance, the insurance law of contract , fundamentals of legal insurance ,law of
contract , insurance market law and the development of classes of insurance , customer
care insurance , together with life an personal insurance.
Coourse Content
Introduction to insurance 6hrs
The functions of insurance
The benefits of insurance
The nature of insurable risks
The development of insurance
Classes of insurance
The insurance contract
Elements of insurance transactions
Risk and insurance 6hrs
Definition of risk
Components of risk
Classification of risk
Characteristics of insurance risk
Fundamentals of legal insurance principles 6hrs
Principles of indemnity
Principles of insurable interest
Principles of subrogation
Requirements of an insurance contract
Law of contract 6hrs
Types of contract
Essentials of valid contract
Discharge of a contract
Remedies for breach of contract
Creation agency
Duties between third party and the principles
Methods of providing indemnity
9
Life insurance and other insurance 6hrs
Byers of insurance
Competition in the insurance industry
Cooperation in the insurance industry
Rates ,policy terms and claim settlement
Classes of insurance 6hrs
General insurance classes
Insurers giant agreed value policies
Increased claim against reliable people
Customer care 6hrs
Types of customers
Establishing customer expectations
Customer service culture
The insurance industry 6hrs
Sellers of Insurance
Buyers of Insurance
Intermediaries
Competition in the Insurance Industry
Co-operation in the Insurance Industry
The Association of Ugandan Insurers
The Association of Ugandan Insurance Brokers
Insurance Agents
Supervision of the insurance industry 6hrs
Introduction
Approach to supervision
Registration of Insurance Companies
Rates, Policy, Terms and Claims‟ Settlement
Insurance Commission
Mode of delivery
Lectures, Group discussions and Tutorials
Assessment
Course Works - 40%
Written Examination - 60%
10
Course Name : BUSINESS COMMUINCATION SKILLS
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
Effective Communication Skills (both verbal and written) are an indispensable tool for an
administrator/manager. This course intends to produce future managers and
administrators who can speak interestingly and write convincingly, and organise meetings
effectively.
Course objectives
At the end of this course, the student should be able to;
Demonstrate competence in the fundamentals of business writing, reports and
research.
Demonstrate competence in oral interpersonal communication including one to
one, small group communication, public and academic presentations.
Demonstrate understanding of legal and ethical issues confronting business
communicators.
Be in position to use communication technology for effective operation of
business entities.
Course content
Overview of communication in business 6hrs
Communication process
Role of communication in organizations
Formal and informal communication channels
Barriers to communication and how to overcome them
Communication system(s)
Collaborative communication (building team work)
Challenges to ethical communication
Effective business writing 9hrs
Style, word- usage, organization, mechanics and form (electronic mail with
attached documents for specific objectives)
Primary and secondary research for business report writing, including electronic
data base.
Revising and proof reading
Writing for maximum effect; using language checkers.
7 Cs of effective communication
11
Employment process communication 6hrs
Self Assessment
Cover letter, Curriculum vitae (CV)
Online CV submittal forms
Listening skills
Follow up
Principals of interviewing 6hrs
Types of interviews in organizations
- Employment interviews
- Appraisal interviews
- Persuasive interviews
- Disciplinary interviews
- Conducting effective interviews
Presentations 12hrs
Audience analysis
Methods of presentations
Organization of presentations
Delivery of presentations
Non verbal communication
Small group communication 6hrs
Types and characteristics of small groups
Advantages and disadvantages of small group decision making
Small group leadership
Effective group process
Conduct of meetings 9hrs
Preparation
Attendance
Documentation
Mastering communication technology 6hrs
Communication and technology usage in business
Benefits of communication technology
Mode of Delivery
Lectures, group discussions and Tutorials
Assessment
Course work 40%
Final Exam 60%
12
Course Name : INTRODUCTORY MACRO ECONOMICS
Course Level : Level 1
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description
This course introduces the student to economic variables that affect the whole economy.
The paper builds on economic principle learnt in Macroeconomics as a foundation to
other branches of economics such as development economics, monetary economics and
international economics. It exposes students to concepts and theories that are useful in
understanding, explaining and making predictions about and regarding macro-economic
variables.
Objectives
To introduce students to basic concepts and theories in macroeconomics
To help students appreciate how the major macroeconomics variables affect
business and the economy
To equip the students with microeconomic tools to make decisions in their
businesses/ organisations.
Course content
Introduction
Why macro economics
Issue of macroeconomics and inter dependence 6 hrs
National income
Its measurement (using different approaches i.e. income, expenditure and value
added approach).
Consumption, savings and investment
Classical theory of income determination
Sectors of the economy
Multipliers up to a three sector economy 9hrs
Money and banking
Money and its evolutions
The quantity theory of money
Money demand and supply
The role of Central Bank
The role of commercial banks and other non-bank financial Intermediaries
Credit creation
Fiscal policy
Monetary policies 12hrs
Inflation
Causes, effects and remedies
Inflation in Uganda
The Philips curve model 9hrs
13
Unemployment and the labour market
the demand for labour
The supply of labour
Neoclassical labour market equilibrium
Keynesian unemployment 12hrs
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final examination - 60%
14
Course Name : INTRODUCTORY MICRO ECONOMICS
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course examines various economic theories, concepts and tools of analysis and their
relevance in decision making. Topics covered include, among others, consumer rational
behaviour, the concept of utility, the law of demand and supply, production theory and
cost analysis, the theory of the firm and various forms of competition. .
Course objectives
By the end of this course, the student should be able to:
Understand the basic theories, concepts and tools in economic analysis
Understand the consumer‟s behaviour under different economic situations
Understand the forces at work in a market so as to be able to make rational
decisions in their businesses/organisations
Course content
Introduction 4hrs
Definition of economics generally and microeconomics in particular as a field of
study. Basic economic principles
Use of graphs and slopes
Opportunity cost
Production possibility frontier
Theory of consumer behaviour: The law of demand 4hrs
Meaning of demand; the law of demand
Individual‟s demand schedule and curve; market demand schedule and curve
Changes in demand in short- run and long- run;
Why do demand curves slope downwards?
Theory of consumer behaviour: The cardinal utility analysis approach 6hrs
The cardinal utility theory; assumptions underlying utility analysis
Total utility and marginal utility; the proportionality rule
The consumer‟s equilibrium
Theory of consumer behaviour: The indifference curve analysis approach 6hrs
Meaning and nature of indifference curves
Diminishing marginal rate of substitution; properties of indifference curves;
budget constraints and budget line; equilibrium of the consumer; effects of price
change
15
Complementarity and substitutionality; income and substitution effects on inferior
goods; concept of consumer‟s surplus
Elasticity of demand 4hrs
Price-elasticity of demand; factors affecting it
Price-elasticity and marginal utility
Price-elasticity and consumption expenditure; cross- elasticity of demand ; income
elasticity of demand
Importance of concept of price- elasticity
Supply: its law , elasticity and curves 4hrs
Meaning; the law of supply; elasticity of supply
Short-run and long-run supply curves of a firm and industry
Theory of production and cost 6hrs
Production function; law of production; production with one variable input;
production with two variable inputs
Marginal rate of technical substitution elasticity of substitution; laws of returns to
scale; isoquants;
The optimum combination of factors and producer‟s equilibrium
The concept of costs; cost function; short-run and long –run; cost –output relations
Law of variable proportions: Returns to scale and economies of scale 4hrs
Total, average and marginal products; their curves
Law of variable proportions; returns to scale; economies of scale
Product pricing 4hrs
Revenue concepts; total, average and marginal revenue
Relationship between average revenue and marginal revenue
Elasticity of demand ; importance of revenue
Perfect competition 6hrs
Characteristics of perfectly competitive market; price- taker firms under perfect
competition; revenue curves of a firm under perfect competition;
Equilibrium of the firm in the short-run: Total Revenue and Total Cost approach;
Marginal Revenue and Marginal Cost approach;
Long-run equilibrium of the firm;
Short-run supply curve of the industry; equilibrium of the industry
Oligopoly 4hrs
Characteristics of oligopoly;
Reasons for oligopolistic markets and industries
Monopolistic competition 4hrs
Meaning; product differentiation;
Short-run equilibrium in monopolistic competition;
Long-run equilibrium in monopolistic competition; product variation; selling costs
and advertising;
16
The wastes of monopolistic competition
Monopoly 4hrs
The concept of pure monopoly; the monopolist‟s demand; marginal revenue and
total revenue curves
Short-run equilibrium under monopoly;
Long-run equilibrium under monopoly; comparison of price and output under
monopoly and perfect competition
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work (test and assignments) 40%
Final examination 60%
17
Course Name : PRINCIPLES OF MARKETING
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This is an introductory course in marketing. It provides a general overview of what is
involved in the marketing function in business and organization
This course is mainly designed to guide and to enable participants develop
enough marketing skills which they will employ in analyzing all marketing
practices in the environment
The course also examines the impact of economic, cultural, political, social and
other environmental influences
Course content
Introduction and definitions 4hrs
What marketing is all about
Concepts in marketing; production concept, selling concept
Product concept
Societal marketing concept
The marketing process
Marketing environment micro and macro 8hrs
Political
Social
Economic and technological influences of marketing of products and services
Marketing segmentation 8hrs
Segmentation
Targeting
Positioning
Product life cycle(new product development) 8hrs
Introduction stage
Growth stage
Maturity stage
Decline stage
Service marketing (major characteristics) 8hrs
Intangibility
Inseparability
Variability
Perishability
18
Marketing pillars (mix) 16hrs
4 Ps
- Price
- Place
- Promotion
- Product
Customer creation and retention strategy 8hrs
How to maintain customer relationship
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course work 40%
Final Exam 60%
19
Course Name : BUSINESS LAW I (Mercantile law)
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course is designed to impart knowledge to students on the various aspects relating to
business undertakings and operations .It is intended to cover the legal aspects of a
business like the Law of Contract, Arbitration, Law of Agency, Labour Laws and the
Companies Act in general.
Course objectives
The objectives of the course are to impart to students various aspects relating to
business under takings and operations.
It is particularly intended that students should have a full grasp of legal principles
relating to corporate business.
Course content
Introduction to the Uganda legal system and the structure of the Courts 8hrs
The definition and classification of Law
Civil and Criminal Liability
Source of Law including common law and equity, legislation, judicial precedent
and the 1995 constitution
The structure of the system in Uganda.
Law of Contract 12hrs
History of contract law, formation, offer and acceptance consideration contractual
intention, capacity, form and terms. Vitiating elements in contract including
mistake, misrepresentation, duress and undue influence.
Illegality and privity of contract assignment, discharge of contract by agreement,
performance.
Breach and frustration. Remedies for contractual breach such as damages,
quantum merit, specific performance of contracts and rescission.
Law of agency 10hrs
Creation of agency; agreement, implication/conduct, necessity, ratification
authority of agent; express implication, usual, apparent, breach of warranty of
authority, relationship between principal and third party.
Discharge and undisclosed principal, relationship of agent and third party. Rights
and duties between principles and agent and termination of the agency
relationship
20
Arbitration 12hrs
Types of Arbitration,
Consent out of court, Order of Court, by Statute, Arbitration Act.
Content and effects of Arbitration Agreement. Appointment of arbitrator conduct
of foreign awards
Sale of Goods 9hrs
Nature of contract of sale of goods; distinction from bailment, barter and
exchange, hire purchase, mortgage, contracts of skill, labour and material.
Forms of contract; subject matter of the contract, conditions and warranties,
transfer of property and risk. Transfer of tile, the Nemo Dat Non quod habet rule.
Execution of the contract; delivery acceptance, payment remedies; unpaid seller‟s
real remedies, seller‟s personal remedies, buyers remedies
Negotiable Instruments 9hrs
Bill of exchange, nature, acceptance for honour, holder in due course.
Payment, presentation, notice of dishonour, liability of parties, forged signature.
Discharge of bill; of exchange, cheques and promissory note, crossed cheques,
protection of bankers
Mode of delivery
Lectures, Group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
21
Course Name : BUSINESS MATHEMATICS
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course is designed to show application and relevance of mathematics while making
decisions in business. The course covers sets and probability theory, matrix, decision
trees, quadratic equations, differentials and integral calculus, linear programming etc.
Course objectives:
The course contains mainly elementary mathematics and statistics which is sufficient for
those who intend to continue with social science in general.
Providing all Faculty of Management Studies first year students with the
mathematical and statistical background needed for their undergraduate
studies.
Providing the pre-requisite knowledge and skills needed for carrying out
research at the undergraduate level.
Course content:
Introduction 12hrs
Recap of some business mathematical problems
Introduction to the arithmetic of real numbers
Elementary properties of primes
Basic arithmetic operations
Simple and compound interest
Sequences and Series (Arithmetic and Geometric Progressions)
Differential and Integral Calculus, (Cost, Revenue and Profit Functions) 8hrs
Specialized Business applications ( Linear inequalities, Matrices and Determinants)
Indices ( Binomial theorem :Pascal‟s triangle, Binomial theorem for positive indices
and its application) 12hrs
Elementary properties of sets (Probability)
Combinations and permutations (Further probability) 12hrs
Equations 16hrs
Forming an equation
Simple Equations
Linear equations
Simultaneous Equations
Quadratic Equations
Functions
Graphing equation, functions and Inequalities
22
Mode of delivery
Lectures, Group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
23
Course Name : INTRODUCTION TO COMPUTER APPLICATION
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The focus of this is to introduce the background and significance of the computer
hardware and software, networking and the Internet, and the various computer devices
and their applications, such as operating systems, input/output devices etc, to students.
Students shall, in addition, be exposed to some practical applications such as in MS Word
MS Excel, PowerPoint and other presentations, and browsing the Internet.
Course objectives
To enable students understand the basics of the computer and its components
To help students acquire sufficient knowledge and the skills that will facilitate
their being computer literature.
To enable them be familiar with and be able to use the internet and browse the
World Wide Web.
To facilitate their appreciation of the computer and its various applications to their
daily lives.
Course content
Introduction 10hrs
Historical development of computers
Characteristics of the computer
Computer and computer components
The desktop/windows environment
Importance of computers to our daily lives
Booting a computer and turning it off.
Basic computer concepts 10hrs
The concept of computer software
Distinguish between system/program and applications software
The concept of data and its structure
Computer operating programs 16hrs
Start – programs {content)
Start-settings {content)
Creating folders, short cuts, use of recycle bin
setting of date and time
Moving files,drag and drop procedure
Working with floppy diskettes
Use of special keys on the key board: backspace, delete, tab, caps lock, shift,
spacebar, and enter keys
24
Computer application programs 10hrs
MS word
features on word screen
Toolbars: customizing, find/replace, page numbering, mail merge and help.
Entering text
Saving work: save as…., save
Closing a document
Selecting / highlighting, opening / retrieving a document
Existing MS Word
Delete, cut, copy and paste
Formatting text (font size, bold, italic , underline, alignment, center, bullets
and numbering) and spell checking\
Creating a table
MS excel
features on an Excel screen
starting and closing Excel
entering data
Open, retrieve, save, edit, freeze, sort, cut, copy and paste.
Formatting , validating, deleting
Creating charts, page breaking, headers and footers , seeking help
Inserting formula/function
Previewing documents and printing
Presentations
navigation
insert, delete, copy
insert headers/footers
customize a presentation
rearrange and print slides
Power Point
Computers and networking 14hrs
Concept of networking
Local area network {LAN}
Metropolitan area network {MAN}
Wide area network {WAN}
International Network {Internet}
World wide web{www}
Benefits of networking
E-mailing
E-commerce
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
25
Course Name : FUNDAMENTAL ACCOUNTING PRINCIPLES
Course Level : Level 1
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
Many students of Business Studies are likely to assume positions of Chief Accountants.
They should therefore be able to interpret financial information. This course is meant to
give them both the knowledge and skills of analysing financial information for purposes
of making sound economic decisions.
Course objectives
The course is intended to introduce students to basic accounting principles
To enable student develop skills preparing accounts
Course outline
Introduction to accounting 6hrs
Definition of accounting and basic elements of an accounting equation, i.e. assets,
liability and ownership capital
Meaning of debit and credit
Debit and credit rules of assets , liabilities and ownerships
General journal entries 6hrs
Illustration of entries with practical review questions
Ledgers 3hrs
Post figures from the general journal to ledgers , balancing off various accounts,
and distinguishing between the debit and credit balance
The trial balance 3hrs
Preparation of trial balance and its importance
Review questions
Final accounts of sole traders 3hrs
Trading and profit and loss account
Balance sheet
Importance of those financial statements and their adjustments
Adjustments before final accounts 3hrs
Depreciation of fixed assets, nature and methods of calculations
Bad debts and provision for bad debts
Pre-paid and owing expenses
Special journals 6hrs
Sales journal and their ledgers , trade discounts, credit control and returns inwards
journal
Purchases journal and its ledgers, and its returns outwards journal.
26
Cash books 3hrs
Drawings up a cash book , and its importance (two column and three column three
column cash books)
Errors in a trial balance 3hrs
Errors affecting or not affecting the trial balance agreement
Types of errors and their correction
Banking reconciliation statement 6hrs
Completing entries in the cash book, and importance of a reconciling a bank
statement
Types of errors and their correction
Manufacturing accounts 3hrs
Financial statements
Reports made by a manufacturing business organization
Other concepts related to manufacturing accounts
Direct and indirect material cost
Direct and indirect labour cost
Factory over heads
Prime costs and conversion costs
Note: Contact hours will be 45 and tutorials will be 30 Hrs
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
27
YEAR 2
Course Name : HUMAN RESOURCES MANAGEMENT
Course Level : Level 2
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description
This introductory course to human Resources management is intended to cover basic
personnel functions of planning, recruitment selection, training appraising motivating and
maintaining employee performance.
This course therefore should be geared towards making students understand the various
functions of human resources management and responsibilities of both managers and
employees
Course objectives
To introduce students to the critical role human resource management plays in the
survival of organisations.
To enable students appreciate the issues and challenges in managing human
resources in different organisations.
Students will be expected to get equipped with the ability to plan for human
resources
Analyse human resource policies in both business and non-business organisations
Course content
Introduction 3hrs
Course overview
History of HRM
Competitive challenges
Human resource planning in organization 6hrs
Job analysis
Job description and specification
Internal supply and demand
Delivering expected human resource gaps
Recruitment, selection, and placement 6hrs
The recruitment process
Sources of employees
Advertisement
The selection and screening process
Problems encountered
Problems encountered during the process
28
Equal employment opportunities 6hrs
Types of discrimination
Harassment
Protected groups
Performance appraisal 6hrs
Types of performance appraisal techniques
Appraisal interviews
Management by objective
Training and development of employees 6hrs
Orientation
On –job training
Off-job training
Evaluation of their effectiveness
Gender issues in training
Wages and salary administration
Maintenance of human resources 6hrs
Health, safety and welfare
Employee counseling
Grievances and discipline
Management of accidents and emergencies
Reward management in organisation 6hrs
Types of remuneration
Administration of salaries and wages
Pensions and terminal benefits
Separation 6hrs
Planning for separation
Retirement
Termination
Resignation
Out placement etc
Trade unions and industrial 9hrs
Trade Unions and the roles
Development in of trade unions in Uganda
Concept of collective bargaining
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
29
Course Name : MARKETING MANAGEMENT
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course is aimed at enabling the students acquire the skills in managing marketing
activities, ethics and growth of businesses. This course is to re-orientate the students in
application of marketing to both profit and non-profit making organization
Course objectives
Highlight the essential concepts and techniques in marketing
To enable the students to appreciate the role marketing plays in creating and retaining
customers.
The course content
Introduction to marketing 5hrs
The core concept of marketing
Marketing management defined & analyzed
Company orientation towards the market place
- Product concept
- Production concept
- Selling /sales concept
- Marketing concept
- Societal marketing concept
- Challenges of doing business in rapidly changing environment
Marketing management process 8hrs
Analysing marketing opportunities
Scanning the environment
Segmentation and targeting
Designing the business portfolio
Designing marketing strategies
Implementation of strategies
Evaluation and control of strategies
Marketing organisation 5hrs
Basic organisation structure
Organisation of marketing department
Adoption of company structure and requirements
Production planning 8hrs
Definition of production planning, tangible, augmented and generic
products, product mix strategies, product positioning and the product life
cycle in depth.
30
New product development, types of new products, reason for new product
planning process
Growth of products - product life cycle (PLC) - extending the lives of
mature product and strategic product deletion
Branding, labeling, packaging and their importance
Pricing dimensions of pricing policy 5hrs
Pricing methods – 3 Cs
Pricing structures and competition
Administration of pricing change
Product distribution 8hrs
Development and structure of distributive outlets
Wholesaling and retailing functions
Relationships between producers, distributors and customers
Changes in the distribution
Physical distribution, management and logistics, role of agents
Factors affecting channel choice
Distribution costs
The significance of integration distribution channels
Product promotion (Marketing communication) 8hrs
Element of the promotional mix
Promotion planning
Importance of promotion
Marketing research 8hrs
Distinction between market and marketing research
Importance of marketing research
Marketing research process
Sources of data
Challenges in marketing research
Customer retention 5hrs
Importance of customer retention
Strategies for retention
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
31
Course Name : BUSINESS FINANCE
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course unit is designed in a way to expose students to the finance functions and some
major aspects of any organisation‟s financial system. This course covers the study of
business environments, source of finance, working capital management, dividend policy,
capital structures and capital budgeting
Course objectives
Students will be expected to;-
Acquire an understanding of major and fundamental financial principles and
concepts
Become familiar with investment analysis techniques and problems
Learn how to develop and manage a Capital Structure to achieve business goals
Understand the different components of money and capital markets and their
attributes to the firm.
Appreciate the roles of the financial manager in the any organisation‟s operations
Course outline
Introduction 4hrs
Business Finance
Sources of Finance
Types of organisations
Goals and functions of business finance
The role of finance manager
Basic valuation concepts 8hrs
Time preference for money
Present value concept
Future value concepts
Valuation model
The role of interest rates
Capital budgeting decisions 10hrs
Nature and importance of capital budgeting decisions
Capital budgeting decisions
Approaches to capital budgeting
Techniques of capital budgeting
32
- Pay back period
- Accounting rate of return
- Net present value
- Internal rate of return
Financial markets 8hrs
Money Markets
Capital Markets
Sources of finance 8hrs
Equity Finance
Debt Finance
Working capital management 9hrs
Basic concepts of Working Capital
Management of Receivables
Management of Cash
Management of Inventory
The dividend policy of a company 5hrs
Dividend policy
Dividend Valuation Model
Ratios relevant to Shareholders
Company capital structure 8hrs
Basic Principles
Approaches to Determination of Capital Structure
Cost of Capital
Determination of Cost of Capital
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
33
Course Name : MANAGEMENT INFORMATION SYSTEM
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course deals with how information systems may be used, developed and managed to
support the operational, tactical and strategic decision – making activities and operations
of organizations.
Course objectives
Students should be able to know how information integrates the various parts of
an organization, the nature of information the organisation needs and how
information technology on management processes affects organisations.
Students should be able to know how management information systems are
developed and managed to help users meet their information needs.
Application of this knowledge and these skills in managing organizations
Course content
Introduction 7hrs
Definition of MIS,
Information systems and business framework,
Importance of MIS to an organization system,
Computer based information,
Information systems 8hrs
Formal and informal information system,
Computer based information system,
Classic management triangle,
Classification and configuration of information system,
The internet 8hrs
Categories of applications supported by the internet,
Component of the internet,
Governance of the internet.
E-Commerce 8hrs
Introduction to e-commerce,
E-markets and how they work,
Descriptive features of e-markets visa-vise inter-organisational information
systems e.g. edi etc.
Managing information systems 8hrs
Organising information systems
34
Systems development and management
Operations management
Managing technical services
Managing information services personnel
Information systems planning 8hrs
Planning terminologies
Types of information systems planning
Information systems planning methodologies
Data base management 5hrs
Introduction to data base management systems using MS Acess
Computer crimes, ethics and societies 8hrs
Impacts of computer on society
Computer crimes
Computer ethics
Controls and managerial responsibilities
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
35
Course Name : PRODUCTION AND OPERATION MANAGEMENT
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course involves theoretical and practical issues in production and operation.
Emphasis is laid on the interrelatedness of operations function with other disciplines
of management
Course objectives
To enable students understand and appreciate the transformation process of goods and
services through optimal use of available resources so as to help achieve desired and
competitive qualities and quantities of a goods/services at minimal costs
Course content
The nature of POM 4hrs
Why Operations
The evaluation of operations
The operations manager
Quality management 8hrs
Principles, techniques and tactics
Quality circles
Product/service and design 7hrs
Job, plant batch and flow processes
Forecasting, 5hrs
Importance of forecasting,
Techniques and basic methods, selecting, best methods
Capacity planning 5hrs
Its importance
How it is done – break-even analysis
Layout of the facility 4hrs
Factors affecting plant layout
Ethical considerations
Equipment selection and maintenance 6hrs
Job Design, 5hrs
Personnel policy and planning
36
Health & safety,
Remuneration
Inventory management 6hrs
Economic order quantity model
Inventory management costs
Materials management
Project management, 6hrs
Planning scheduling
Cost analysis
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
37
Course Name : DEVELOPMENT ECONOMICS
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
Principles of Development Economics provide an appropriate introduction to economics
for students in developing countries. It addresses itself to the major critical issues of
economic and social development in the developing, underdeveloped or least developed
countries (LDCs) of Africa, Asia, Latin America and the Middle East. Topics covered
include; unemployment, the low productivity of agriculture, international economic
dependence, rapid population growth, environmental degradation, scarcity of skilled
human resources and management expertise, widespread poverty and growing income
inequality.
Course objective
To introduce students to basic concepts and theories of development economics in
developing countries
To help students appreciate how the major development economics variables
affect business and the economy
To equip the students with development economics tools to make decisions in
their businesses/ organisations.
Course content
The concept of economic growth and economic development. 4hrs
Characteristics of less developed economies
Measurement of economic development (Indices)
Obstacles to economic development
Country experience, Uganda
Sustainable development.
Economic growth 6hrs
Factors of economic growth
Benefits and costs of growth
Models of economic growth
- Rostow‟s stages theory
- Adam Smith‟s Theory of Development
- The Classical Theory
- The Schumpeteria Theory
- Lewis‟s theory of unlimited supplies of labour
Poverty and income distribution 4hrs
Definition
Measurement of poverty
Characteristics of the poor
Poverty alleviation programmes in Uganda
Income distribution
Functional and size distribution of income
38
Policies for income re-distribution
Capital formation and economic development 6hrs
Services of capital
Reasons for low rates of capital formation
The role of foreign capital in development.
Population and development 4hrs
Factors determining population growth
Arguments for and against population growth
Theory of demographic transition
Malthusian theory of population
Control of high population growth
Unemployment 4hrs
General causes of unemployment
Types of unemployment
Solutions to unemployment problems
Rural-Urban migration – Todaro Model.
Education and development 4hrs
a) Importance of human capital formation
b) Benefits and costs of education
c) Educational Planning and Policy
Agriculture 4hrs
Characteristics of agriculture in LDCs
The role of agriculture in development
Obstacles of agricultural development
Strategies for agricultural development
Food security
Industry 6hrs
The meaning of industrial sector
Components of industrial sector
Pre-conditions for industrialisation
Arguments for industrialization
The role of Industry in development
Obstacles of industrializations
Policy options
Development strategies 8hrs
Import substitution
Export promotion
Balanced growth
Unbalanced growth
Foreign aid 4hrs
Types of foreign aid
39
Bilateral and multi-lateral aid.
Arguments for and against foreign aid.
International development issues 6hrs
Balance of payment problems
Foreign debt
Economic Integration/Cooperation
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
40
Course Name : TAXATION MANAGEMENT
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course gives fundamental information about the basic principles and issues of
taxation. The course also examines the various tax and revenue processes in respect of the
various taxes imposed by the central government.
Course objectives
To introduce basic concepts of taxation to enable students appreciate the role of
taxation in the economic development
To show how taxation affects national/macro economic decisions and its impact
on socio-economic development of a nation
To equip students with various aspects of taxation theory and computation so that
at the end of the study they will be able to tackle practical taxation problems
Course content 8hrs
Part 1
Basic Concepts and purpose of taxation
Principles of an optimal tax system
Classification of taxes
Effects and incidence of taxation
Taxable capacity
Part 11
Taxation Laws 16hrs
Why tax law
Contents of tax law
Specification of the tax
Registration of eligible tax payable
Record keeping
Returns
Objections and appeals
Offences
PART III
Tax Systems 10hrs
Meaning, purpose and importance of tax system
Characteristics of a good tax system
Design of a good tax system
41
PART IV
Tax Administration 12hrs
Meaning of tax administration
Tax regimes
- Types of tax regimes
- Advantages and disadvantages of each
- Problems associated with each type
PART VI
Tax administration in Uganda 14hrs
Meaning, purpose and importance of fiscal administration
Centralized Vs decentralised systems of taxation
Challenges of fiscal administration in Uganda
Mode of delivery
Lectures, group discussion and tutorials
Assessment
Course Work 40%
Final Examination 60%
42
Course Name : QUANTITATIVE METHODS FOR BUSINESS DECISIONS
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course introduces students to a number of quantitative models for effective problem
solving techniques for managers in business.
Course objectives
To enable the students to acquire and apply the quantitative techniques and skills
necessary for decision making in business
The course is intended to help students develop analytical skills for business
decisions
To expose students to the techniques of forecasting that are necessary for future
business decisions
Introduction to statistics 9hrs
Definition
Scopes
Importance
Basic concepts
Scales of measurement
Data
Methods of collecting data
Tabulation and presentation of data
Relative and cumulative frequency.
Graphics for quantitative data, i.e. histograms, frequency, polygon, 21hrs
Measures of central location, i.e. mean, media and mode.
Measurements of dispersion i.e. range, quantities, standard deviation, coefficient
of variation, symmetry of the distribution etc
Correlation i.e. scatters diagram, goodness of fit, coefficients of correlation, and
coefficient of determination.
Basic mathematics for finance 30hrs
Simple interest
Compound interest
Annual percentage rate of interest
Annuities
Sinking fund
Present values discounted cash flow and investment appraisal
Calculating the present value of an annuity
Calculating NPV
Calculating IRR
Calculating the pay back period
43
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
44
Course Name : INTERMEDIATE ACCOUNTING
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs Contact Hours
Course description
It is a bridge course that prepares students for advanced accounts .It covers transactions
related to partnership businesses, group/company accounts, ratio analysis of financial
statements and branch accounting and incomplete records
Course objective
To improve candidate‟s ability to understand higher accounting in addition to what they
have already covered in Fundamental Accounting Principles
Course content
Control accounts 8hrs
Location of error after a suspense accounts correction of errors in the closed
ledgers, and revision of financial statements
Control accounts and internal control
Partnership accounts 16hrs
Need, nature and purpose of partnership
Rise of goodwill in the partners‟ book and its valuation. Goodwill account opened
or not opened and effect on partner‟s capital and balance sheet
Admission, recruitment, death of partners, and dissolution of partnership
Financial statements of partnership and appropriation of profits
Incomplete records 8hrs
Double and single entry systems of book keeping and their merits and demerits
Mechanisms of converting incomplete records into complete records, and to
prepare Trial balance and the financial statements thereafter
Departmental and branch accounting 8hrs
Principles of allocation of overhead to departments, departmental transfers and
departmental income statements
Types of branches, accounting systems for dependant branches transaction in the
head office records and at branch
Interpretation of accounts 8hrs
Measures of liquidity, profitability and solvency of a business organization
Ratio method of analysis of financial statement, limitations of accounting ratios
Company accounts 12hrs
Introduction to company accounts, types of companies and capital structure
Accounting for issue of shares and debentures, dividend and interest
45
Preparation of financial statements foe both internal use and publication
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exams 60%
46
YEAR 3
COMMON COURSES
Course Name : ENTREPRENEURSHIP SKILLS DEVELOPMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course deals with enabling students to develop a mentality of thinking innovatively to
create jobs other than seeking jobs. Its content will include; Theories of Entrepreneurial
Culture, Entrepreneurial Support Systems and the State and Entrepreneurship.
Course objectives
Equip students with skills to start and own a business
To instill in the students entrepreneurial attitudes to counteract tough business
challenges
To instill in the students the culture of job-creators rather than job-seekers
By the end of the course the students should be able to design and interpret a
business plan.
Course content
Introduction 4hrs
The entrepreneurs and entrepreneurship
Entrepreneurial characteristics
Classification of entrepreneurs
Barriers to entrepreneurship and how to overcome them
The Entrepreneurial process 4hrs
Trigger events, idea generation, evaluating opportunities, planning, resource
mobilization
Implementation
Idea generation 8hrs
Introduction to creativity and creative thinking
Where to search for business ideas
Barriers to creativity
Methods of generating ideas
Starting a business 4hrs
Decision on whether to start a new one, buyout, franchise etc;
Location, factors influencing location
47
Feasibility study 8hrs
The importance of research
Economic feasibility, marketing feasibility, technical feasibility, financial
feasibility, operational feasibility, schedule feasibility
Business plan development 16hrs
Legal considerations
Technical requirements – premises, production, quality assurance, …
Defining your customer
Understanding your competitors
Sales and marketing strategies
Financial & cash flow requirements
Resource mobilization 4hrs
Equity funds - personal savings and bootstrapping, love cash – friends and
relatives, retained earnings, trade credit and issue of shares
External funds – short and long term loans, overdrafts, debentures and bonds
Others – trade credit, leasing and debentures
Human resources
Business risk management 4hrs
Risk control, Loss of property, Risk identification, Risk Assessment, Risk
Management and Control
Disadvantaged people and entrepreneurship 4hrs
Poverty and entrepreneurship
How entrepreneurship can help the disadvantaged
Can the disadvantaged be entrepreneurs?
The “disadvantaged” entrepreneurs
Entrepreneurship development in Uganda 4hrs
Importance of entrepreneurship to the community
Conditions for entrepreneurship development
Status of entrepreneurship development in Uganda
Developing entrepreneurial communities
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
48
Course Name : STRATEGIC MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course is intended to bring together knowledge that has been acquired through
different functional areas of business namely: Marketing, finance, operations and human
resources management and uses of techniques that are imparted through the decision
making and analytical courses to enable the student to have an overall view of the
organization and where it is going.
Course objectives
The student will be exposed to concepts of strategy, how it is formulated and
implemented.
To enable the student to analyze the environment, both the internal and external
environment to the organization.
To enable the student to analyze an industry and competitors and to generate,
evaluate and implement different strategic alternatives.
Enable the students to develop strategic plans for the organization, implement and
monitor.
Course outline:
The concept of strategic management 4hrs
Meaning of strategic management
Strategy in context
Strategy formulation
Strategy implementation
Strategic management and planning.
Environmental analysis 12hrs
Internal analysis
Corporate position and performance
Finance
Human resources
Marketing
Production
What are our resources?
Strategic performance indicators:
Market share
Sales growth
Net profit margins
Labour turnover rates
External analysis
Scanning the environment
49
Economic and non-economic factors
Opportunities and threats
Technological
Social-cultural issues.
Industry analysis 14hrs
Industry structure
Industry life cycle
Driving forces
Industry analysis Models
- Michael Porter model
- Ignor Ansoff model
- BCG model
- GCE model
- Others.
Competitive analysis 6hrs
Competitive forces
Competitive advantage
Sustaining competitive advantage
Levels of strategy 6hrs
Corporate level
Business unit
Functional level
Strategy in non-profit making organisations 6hrs
Public service
NGO – Charities
Universities etc
Strategy implementation 6hrs
Goals and objectives
Immediate actions
Organizational structure
Corporate culture
Strategy evaluation & control 6hrs
Measuring success
Change management
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
50
Course Name : BUSINESS LAW II (COMPANY LAW)
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course is designed to impart knowledge to students on the various aspects relating to
business undertakings and operations .It is intended to cover the legal aspects of a
business like the law of contract, arbitration, law of agency, labour laws and the
Companies Act in general.
Course objectives
The objectives of the course are to impart to students various aspects relating to
business under takings and operations.
It is particularly intended that students should have a full grasp of legal principles
relating to corporate business.
Content
Evolution of companies as business associations in Britain.
State intervention in development of companies from medieval time (1700 A.D)
to present day.
Natural and classification of companies: Statutory,
Chartered and Registered Companies. 4 hrs
Promotion and formation of a company 6 hrs
The role of promoters; their rights and obligations
Role of Registrar of Companies
Steps for incorporating a company and documents required by Law:
The role of memorandum of association, articles of association, certificate of
incorporation and trading licence.
Private and public companies compared: Advantages and limitations.
The theory/concept of corporate status/personality 5 hrs
A company as an artificial person or legal entity
The attributes and legal consequences of corporate personality.
Pre-incorporation contracts 6 hrs
Legal effect
The Ulta – vires doctrine 5hrs
The rule and its purpose
Lifting the veil of incorporation 6 hrs
Statutory lifting of the viel
Lifting the veil under case law (judicial lifting)
51
Management of the company 5 hrs
The role of Company Officers: Directors, Company Secretary and Auditors:
Duties and rights and liability.
The fiduciary relationship
Investigation and Inspection
The role of the registrar and the court of law in managing a company
Indoor (internal) management rule and its exceptions
Company meetings and resolutions 6 hrs
Types and purpose
The role of Chairperson
Raising and maintaining capital 6 hrs
Raising capital by selling shares: ordinary shares, preference, redeemable,
deferred
Share flotation: Authorized, paid-up, issued called up and capital
Capital and dividends
Insurance of shares: at premium, nominal, discount
Share certificate, share warrant
Transfer and transmission of shares
Lien on shares, forged shares, forfeiture of shares
Shares and debentures compared
Debentures and debenture stock
Charges: fixed and floating charges, their registration, crystallization and
enforcement.
The Ministry member’s rights 5 hrs
Enforcement of corporate duties: Litigation by company and by a member.
Winding up and dissolution/liquidation of company 6 hrs
Types of dissolving a company: voluntary, involuntary and by court supervision
Commencement and Steps involved
Role of liquidator and committee of inspection
Legal consequences: on members, creditors, contributories and the company (and
its property) at winding up and afterwards
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
52
Course Name : RESEARCH METHODOLOGY
Course Level : Level 2
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The internet age has resulted into a very dynamic world. This poses both challenges and
opportunities to managers and administrators. Managers and administrators need to make
informed decisions in the face of these changing situations. Research will help such
management to and designs prudent policies.
Course objectives
Students should be able to appreciate the importance of research in business
decisions
Students should be able to understand the principle steps involved in the research
process
They should also be able to use different research tools in data collection and
report writing.
At the end students should be able to write proposals and conduct research.
Course content
Conceptualization of research, 6hrs
Research methodology/ research methods.
Research process
Significance of research to management.
Research related problems
Defining the research problem, 6hrs
Identifying the research problem,
Techniques of defining a research problem.
Research design, characteristics of a good design 12hrs
Descriptive research
Analytical research
Exploration research
Survey research etc
Sampling, 8hrs
Methods/designs
Procedure of sampling
Sample size
Data collection, 8hrs
Sources of data – secondary and primary
Methods – observation, interview, questionnaire
53
Instruments – interview guides, questionnaire etc
Data processing and analysis, 12hrs
Ways of processing data
Types of analysis (quantitative and qualitative) statistics in research etc.
Validity and reliability
Measurement of variables
Issues of validity and reliability 4hrs
Ethical issues in Research 4hrs
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
54
Course Name : BUSINESS ETHICS
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The purpose of this course is to enhance the ethical quality of decision making processes
in organisations. The course examines such issues as the nature of business decisions in
relation to its environment/stakeholders.
Course objectives
To enable students describe what constitutes ethical and unethical acts
Enable students became ethically sensitive and active in business activities
Examine the various ethical issues and how they affect the business world
Enable students make ethical decisions in their organisations.
Content
An overview of business ethics 8hrs
Definition of ethics
Importance of business ethics
Ethics, economics and the law
Distinction between ethics and morality
The morality of corporations and individuals 12hrs
The moral status of corporations
Moral status of individuals
The stakeholders theory of corporations
Corporate governance
Corporate social responsibility
Laura Nash‟s guiding questions
Normative theories (their application and limitations in business) 16hrs
The distributive theory
Utilitarian theory
Libertarian theory
Universalism theory etc
Employer – employee relations 8hrs
Employees‟ rights to work, privacy, healthy and safety, just wage etc
Employees‟ responsibilities
Equal opportunities and affirmative action
Contemporary ethical issues in business 8hrs
Ethical issues in marketing, advertising and product safety
Ethical issues in finance
Environmental ethics
55
Whistle blowing
Global business ethical issues 8hrs
Ethical relativism debate
Wages and working conditions
Bribery/gifts in business
Cultural differences and globalization
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
56
ACCOUNTING SPECIALISATION
Course Name : ADVANCED ACCOUNTING
Course Level : Level 3
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description:
The course equips students with knowledge and understanding of more advanced
accounting practices in accordance with the contemporary legislations, and accounting
standards. It covers areas such as Accounting Theory, Interpretation of Financial Reports,
and Statements, Accounting System and Accounting for Business Purchase i.e.
Amalgamation and Reconstruction, Cash Flow Statements and Hire Purchase.
Course objectives
To enhance students‟ capacity to prepare financial statement for companies
To help students appreciate the role of advanced accounting in present
accounting practices
To help students understand the modern procedure followed in accounting
adjustments, reconstruction and takeovers.
Course outline
Accounting theory 8hrs
An overview of accounting
Definitions of accounting and classifications
The theories and concepts of accounting
Comparability and the interpretation of financial reports 8hrs
Increasing comparability of financial reports-including accounting standards
Interpretation and comparison of financial statements reports- including
accounting standards.
VAT and lease accounting, 4hrs
Advanced issue of VAT and different tax rate
Introduction to preparation of consolidated financial statements 4hrs
Types of group structures
Basic concepts in consolidated accounts
Determining the fair values of net assets
Methods of consolidation
Accounting for business purchase 12hrs
Determination of purchase consideration,
Amalgamation
Reconstruction
57
Disposals
Destructions
Depreciation
Records of Vendor & purchasing company
Consolidation of balance sheets 12hrs
Inter-company transactions, balances and indebtedness
Minority interest/minority equity holding
Consolidation of holding subsidiary relationship
Exemptions from the requirement to prepare consolidated financial
relationships
Cash flow statement 8hrs
Historical Background and major concepts on the statement
Direct and indirect methods
Hire purchase 4hrs
Background and importance of hire purchase
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
58
Course Name : COST ACCOUNTING
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course emphases cost control in the process of manufacturing and service creation. It
looks at three cost elements of production i.e. materials, labour & factory overhead. It
later formulates these costs into statement such as cost sheet and cost budgets
Course objective:
To expose students to the various cost accounting principles and concepts
To equip students with the knowledge required to generate and interpret cost
data
To be able to cost various activities and products
Course content
Cost Accounting, 8hrs
Relation of the cost department to other departments and cost control
Definition ,nature and scope of cost accounting
Relation of the cost department to other department and cost control as a tool as a
tool of planning, sources of cost accounting data
Classification and uses of costs; and their relation to manufacturing departments
Financial statements, 8hrs
Manufacturing costs and costs of goods manufactured and cost of goods sold
Concept of direct materials, work in progress and finished goods; and their
presentation in financial statements
Costing techniques 12hrs
Specific order costing
Operating/service costing
Order costing,
Job order cycle entries
Job order cost sheet and its objectives
Over or under applied factory overhead, and its effect to cost of goods sold
59
Process Costing,
Cost of production report composition of total and unit costs charged to different
departments and at specific periods, finished products during the period, and costs
assigned to units still in progress and those lost in process
Material added into process and the calculation of equivalent production under
FIFO or AVERAGE costing method
Joint Product Costing, 8hrs
Allocation of costs related to each product when products are processed and
manufactured jointly
Standard Costing, 8hrs
Setting of standard and analysis of variances i.e. material ,labour and factory
overhead variances
Calculation of these variances and their usefulness and importance in decision
making
Budgeting, 8hrs
Budgets and budgeting definition, importance and limits of budgeting
Cash budgeting, flexible budgeting and budgeting control
Break –Even Analysis, 8hrs
To understand and calculate break-even, the principle upon which it is based and
its importance
Constructing a break –even chart
Break- even point in sales volume units and in currency ( Monetary terms)
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
60
Course Name : MANAGEMENT ACCOUNTING
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description :
This course presents in a systematic manner how management information is handled by
the management of a specific organisation should be generated, analysed and presented in
order to help it (the management) make wise and well informed decisions.
Course objectives:
Develop the students analytical skills when handling an issue whether as an
individual or as a group or on behalf of another or others.
Help the students develop competence and confidence in generating, analysing
and presenting information needed for specific purpose(s).
Help the students understand how to make wise and well informed decisions.
Course outline
Overview of accounting: 8 hrs
Broad view of accounting , its purposes and importance
Features/Characteristics of:
- Financial accounting
- Cost accounting, and
- Management accounting
Similarities and contracts of the three branches of accounting.
Nature, purpose, importance and role of management accounting: 8hrs
Nature of management accounting
Purpose
Importance
Role
Problems faced by a management accountant
Financial analysis: 8 hrs
Basics of financial analysis
Types of financial analysis
- Horizontal analysis
- Vertical analysis
- Ratio analysis
Limitations of financial analysis
8 hrs
Review of Cost accounting:
61
Basic cost accounting concepts and their application
Application of the costing systems:
- Absorption costing system
- Marginal costing system
Overhead absorption and the problems of allocating the common
costs.
Cost behaviour: 4 hrs
Basics of cost behaviour
Types of costs and their implications
- Fixed costs
- Variable costs
- Mixed costs
- Jumping and step costs
Cost-volume-profit analysis (CVPA) 4 hrs
Basics of cost-volume-profit analysis
The accountants model of the CVPA:
- Assumptions
- Break-even point (Chart and Algebra approaches)
- Weaknesses of the break-even point analysis (BEPA)
Usefulness/importance of CVPA/BEPA
Limitation of CVPA
Budgeting and budgetory control: 4 hrs
Basics of budgeting and budgetary control
Types of budgets
- Operating
- Master
- Flexible budgets vs fixed budgets
Quantitative techniques for planning and decision making 8 hrs
Purpose of quantitative techniques
Some of the techniques considered:
- Correlation and regression analysis
- Time series
- Probability distributions
- Linear programming
Limitations of these techniques
Problems of using the techniques in Uganda
Divisional performance evaluation 4 hrs
Basics of divisional performance evaluation
Evaluation of division‟s performance
Evaluation of the division manager‟s performance
Precautions in divisional performance evaluation
Behavioral aspects in management accounting 4 hrs
Basics of behaviour
Examination and handling of behaviour under:
- Budgeting and budgetary control
- Planning and plan implementation
- Monitoring and control
- Decision making and decision implementation
Precautions under behaviour management
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Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : COMPUTERIZED ACCOUNTING
Course Level : Level 3
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description
Accounting information used to be generated using a manual system and computer, to a
lesser extent
The Advance in technology therefore, with key emphasis to improve on service delivery
in terms of accuracy, consistency, reliability and quickly reporting requires accounting
students to be equipped with computer based skills and knowledge in their profession.
This puts them in a firm competitive position in this era of technology. The course has
been designed with right ingredients to enable students acquire computing skills related to
accounting.
Course objectives
At the end of the course, the students should be able;
To appreciate the role of accounting information system in successful office
environment
To use spread sheets and standard accounting packages in producing accounting
information for decision making
Develop and manage security system as a safe guard against the likely losses in
business
Course content
Configuration of a financial accounting program 8hrs
Architecture /design of program
Settings/configuration
Nominal ledger 16hrs
Charts of accounts design
Journal entries
Nominal ledger cash and bank transactions
Recurring entries
Bank reconciliation
Sales ledger and purchase ledger 12 hrs
Adjustments to sales ledger and purchase ledger
Write-off, refunds, and returns
Purchase order processing 8 hrs
Product quantity adjustments
Purchase order and deliveries
Payment for order
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Sales order processing 8 hrs
Sales order and dispatches
Receipts from order
Invoicing 8 hrs
Service invoicing
Product cash sales
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : AUDITING AND INVESTIGATION
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course is intended to expose students to the main aspects of auditing and
investigations. It covers the objectives of auditing, planning and conducting of audit
investigations up to the writing of audit reports.
Course objectives
To justify the need for, the nature and the scope of auditing
To explain and be able to apply and use the basic principles and procedures of
auditing.
Detailed course outline
The general audit environment 6 hrs
Meaning of auditing
Audit objectives
Classification and types of audits
Advantages and limitations of auditing
The legal and professional environment of the auditor 10 hrs
Auditing and the Companies Act
Qualifications, appointment, removal rights, duties, powers and liabilities of the
auditor
Auditor‟s liability in the detection and prevention of errors and frauds.
Independence of the auditor
Audit planning, controlling and recording 8 hrs
Nature and structure
Importance of audit planning, control and recording
Audit guidelines
Internal control 6hrs
Meaning
Features of a good internal control system
Internal audit and internal check
Role of ICS in the detection and prevention of errors and frauds
Internal and external audit 6 hrs
Meaning of internal and external audit
Role of internal and external audit
Responsibility of internal audit and relationship with external auditor
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Audit evidence 6 hrs
Meaning and methods of gathering audit evidence
Recording of audit evidence
Classification of audit evidence
Reliability of audit evidence
Materiality of audit evidence
Substantive tests 12 hrs
Nature of substantive tests
Auditor programme
Audit of assets and liability
Audit of cash transactions
Audit of items disclosed in financial statements
Audit report 6 hrs
Unqualified audit report
Qualified audit report
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : PUBLIC SECTOR ACCOUNTING
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Brief description
The course covers an understanding of the public sector, performance-driven funding
mechanisms in public services, privatisation, globalisation and liberalisation in an
economy; and management of public sector organisations and the study of governance
systems.
Course objectives
By the end of the course students should be able to:
Evaluate the effectiveness of management accounting innovations in the public
sector;
Understand how budgeting and budgetary controls are implemented in public
sector
Demonstrate an understanding of the relevance of accounting to the more effective
direction and management of public sector organisations and the governance
systems.
Course content
The nature, origins and purpose of the public sector 8hrs
Concepts of economy,
Efficiency and effectiveness in the public sector local authorities,
Sources of funds and patterns of expenditure,
Accounting practice and financial statements
Public services in Uganda; 16hrs
Political environment and public service delivery;
Nationalization, privatisation and regulation;
Globalization and liberalisation;
Accountability (political, legal, financial; consumer; professional).
Managing and measuring performance;
The links between financial information and performance indicators.
Management of the public sector
Resources in the public sector; 12hrs
Resource allocation and management;
The changing methods of financing public services;
Providing national and local services using non profit making bodies;
Budgeting and budgetary control procedures in the public sector; 12hrs
Capital charging and devolved budgets;
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Private finance initiatives.
The role of parliament and other legislative bodies in resource allocation and
management of public funds.
Accounting in central government and local governments; 12hrs
Financial regulations as provided for in the Local Governments Act 1999,
Financial provisions in the Constitution of the Republic of Uganda 1995.
Investment appraisal methodologies within government.
Public sector auditing: value for money;
Performance audits; management audits; regularity and propriety;
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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MARKETING SPECIALISATION
Course Name : SALES FORCE MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The primary aim of this course is to provide the students with a suitable understanding of
the concepts involved in managing the sales force and sales management in an
organization particularly the profit making organisations. The course also seeks to debate
some of the key management questions as they apply to the sales function. For example,
what effects do alternatives sales strategies; sales and sales management practices have on
company growth and profitability? How can sales function be effectively controlled and
evaluated? The approach is to consider previous work in this area of sales management,
to evaluate what does or does not work and to present sound concepts with recent
empirical evidence.
Objectives of the course
Understanding the role of selling in a marketing context.
Explain the role that sales people( force) perform in an organization
Illustrate the responsibilities involved in the management of sales
Gain clear insight into personal selling and `sales management
Identify the organization interfaces between sales and other functions within the
firm.
Course outline
Salesmanship 6hrs
Original development of salesmanship
What salesmanship is
Salesmanship in the older days and the factors responsible
Salesmanship an art or science, or a profession
Importance and utility of salesmanship
Scope of salesmanship
Characteristics of salespeople 4hrs
The salesperson
Quality of good person( also look at bad ones)
Selling jobs and sales men
Basic knowledge of sales people 4hrs
Knowledge of the organization/company
Knowledge of goods and selling for profit
Knowledge of customers and the types of customers
Psychology in selling
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Buying motives 4hrs
Product buying motives
Patronage buying motives
Distinguish between buying motives selling points
Selling process 6hrs
Prospecting, pre approach, the presentation, meeting of objectives and closing the
sales.
Theories of buying and selling 12hrs
The buying process
Components of buyer behaviour
Personal factors in buyer behavior
Social effects on buyer behaviour
Organization buyer behaviour
Selling theories
Contracts and tendering
Negotiation
Technologies in the selling job
Buyer-seller interactions and relationship selling 8hrs
The buyer-seller dyad
Understanding the interaction
The interaction and selling
Implications of the interactions to salesman/woman
The organization of selling efforts 8hrs
IT and sales information system
MIS and the internet
Sales forecasting and budgeting
Choices in sales Organization
Territory Management
Management of the sales Ffrce 8hrs
Recruitment and selection
Training g of the sales force
Leadership and supervision
Remuneration
Evaluation and control
Ethics in selling and sales management
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : CHANNELS MARKETING MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course informs the student that the basic function of a marketing channel is to
connect consumers and the manufacturers so that the products and services are made
available for consumption. To perform this function the course brings to light various
channel members such as manufacturers, wholesalers and retailers in the bid to form
marketing systems of interdependent members.
Course objectives
At the end of the course the students should have an understanding of the following:
The fundamental concepts in channel management
How distribution fits into the total marketing picture
How to design an effective e-commerce distribution strategy
Course outline
Marketing channels: Structure, functions, and relationships 4hrs
Emergence of marketing channel structure
Functions and flows of marketing channels
Analysing marketing channel structure
Retailing: critical elements and strategic issues 6hrs
Strategic issues in retailing
Strategic issues in international retailing
Channel intermediaries: wholesaling 8hrs
The significance of physical distribution
Implications for physical distribution management
The physical distribution concept
A total system perspective
Transportation decisions
Warehousing decisions
Inventory management and control issues
Order processing and related information system flows
Channel planning: designing channel systems 6hrs
A Blueprint for designing marketing channels
Managing marketing channels 5 hrs
Marshalling resources for productive channel management
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Identifying potential and actual channel conflicts
Conflict management techniques
Marketing channels policies and potential legal constraints 8hrs
Marketing coverage policies
Customer coverage policies
Pricing policies
Product line policies
Selection and termination policies
Ownership policies
Information systems and channel management 8hrs
Elements of channel information systems
Impact of information systems
On the delivery of service outputs
Impact of information systems on channel flow performance
Impact of information systems on channel power, conflict co-
ordination and co- operation.
Impact of information system on channel role performance
Assessing marketing channel performance 8hrs
Facets of channel performance
Measures of channel performance
Evaluating channel members contributions to channel performance
The results of channel performance
International marketing channels 7hrs
International channels formation and modes of entry
International channel effectiveness issues
Coordinating the International channel
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : RETAIL MARKETING MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description:
The course serves the purposes of enabling the students to gain insight into how retail
functions in an organization should be effectively and efficiently undertaken. It also
serves the purpose of developing critical and strategic awareness of the functioning of the
principles of retail businesses in an economy. In many cases, such students will have
already been exposed to marketing principles. Therefore this course is designed to put
marketing knowledge into retail perspective.
Course objectives
The course aims at achieving the following objectives:
To enable students appreciate retailing issues and become good retail planners and
effective decision makers;
To provide students with an understanding of the marketing approach to manage a
retail unit
To enable the students to write effective retail plans and strategies and implement
them.
Course content
Introduction to the world of retailing 6hrs
General understanding of the retail concept
Retail promotion mix
Economic significance of retailing
Opportunities in retailing
The retail management decision-making process
Retail market structure 4hrs
What are the different types of retailers?
What are the differences between these retailers retail mixes?
How do retailers differ in terms of ownership?
The changing retail environment 8hrs
How are retailers responding to demographic trends?
How are retailers meeting the needs of time-starved consumers?
How is the desire to practice green marketing affecting retailing?
How are Ugandan retailers participating in the global retail environment?
How are social/political/cultural issues being addressed by retailers?
Consumer buying behaviour 8hrs
Stages consumers go through as they decide on a store to visit, then select
merchandize to buy.
Factors influencing customers buying process
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Ways of getting customers to visit your retail store more frequently and buy more
merchandize during each visit.
Why and how retailers segment markets
Retail marketing strategy 6hrs
Definition of retail strategy
Ways a retailer can use to build competitive advantage
Steps in developing a retail strategy
Different strategic opportunities retailers can pursue
Financial strategy 4hrs
Income statements/Balance sheets as “Report Cards” for retail organizations
Strategic profits model and its use
Store location – layout/design/visual merchandizing 4hrs
Factors influencing store location trading areas/specific sites
Retail organization and human resource management 4hrs
Importance of HRM
Activities played by retail employees
Coordination of/motivation of retail employees
Reducing inventory losses
Integrated retail distribution/information systems 4hrs
Effects of distribution/information systems on strategic advantage
Flow of merchandize/information in retailing
Effects of technological changes of the 1990s
Planning merchandize assortments 4hrs
Trade-offs of merchandize
Forecasting sales of different classifications
Determination of profitability and merchandize decisions
Merchandise purchasing and pricing 4hr
Procedure
Pricing factors
Pricing decisions
Managing customer service 4hrs
Specific services offered
Good customer service/obstacles
Evaluation of retails service
Improving customer services
Measurement of retailer performance
Mode of delivery
Lectures, group discussions and tutorials
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Assessment
Course work - 40%
Final Exam - 60%
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Course Name : INTERNATIONAL MARKETING
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description:
The course explores a new set of rules for global marketing that empower the small and
the innovative. It will show how this new set of rules has emerged based on how nature
itself works. Emphasis is placed on the role of the international marketing manager in the
development of marketing strategies for a variety of markets in diverse culture and
economic situations.
Course objectives
To enlighten students on the growing involvement of companies in business
outside their geographical boundaries
To equip students with the relevant skills needed to market companies and their
products/services internationally
Course content
Overview of International Marketing 5hrs
Definition of international marketing
The internal marketing process
Benefits of internal marketing
The International Marketing Environment 8hrs
The economic environment
Cultural environment
Political environment
Legal Environment
International marketing management 12hrs
The global marketing strategy
International product policy
International promotion
The marketing mix for market entry and growing markets
Pricing for international markets 5hrs
Pricing policy-skimming vs penetration
Factors influencing international pricing
Administering pricing
International distribution system 8hrs
Factors affecting choice of distribution
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Distribution patterns
Alternative middlemen choices
Market entry strategy 10hrs
Exporting
Licensing
Joint venture
Franchising
Manufacturing
Countertrade
International marketing in relation to; 12hrs
AGOA
COMESA
EU
East African Community
World Trade Organisation and its impact on global marketing etc
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : SERVICES MARKETING MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course is designed to create awareness in the participants of the paradoxes and
challenges in the marketing and management of services marketing. The specific
objectives of this course are:
To enable the participants to gain insight into how services can be effectively
marketed;
To enable the participants to have high level of awareness about the nature of
services and their requirements;
To highlight to the students the problems that service providers are likely to
confront in the course of services provision and marketing.
To enable the participants appreciate that services sector has promise for
economic development of nations.
Course content:
Introduction: 4hrs
Overview of services marketing
Definitional issues of „services‟
Comparison between services and goods (goods-services continuum)
Evolution of services sector and the trends
Importance of services sector to an economy.
The nature and characteristics of services: 5hrs
Characteristics of services
Classifications of services
Services in manufacturing
Services marketing.
The service organizational setting: 5hrs
The organizational chart
The organizational variable
Corporate culture
The service role of the people in the organization
Effective services mission and its development
Services design 6hrs
The customer mix
Design elements
Operating systems classification
The front and back offices
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Service blue print
Services design strategy.
The services setting 5hrs
The service setting framework
Elements of service setting
Three service settings
Service quality 6hrs
The impact of service quality
The models of service quality
Causes of service quality problems
How to improve service quality
Tools of quality
Cost of quality
The services encounter 5hrs
Types of encounters
Framework for services encounters
Service encounters as theatre
Typical service behaviour.
Service employees and internal marketing 6hrs
Frontline personnel
Customer and staff care
Staff dissatisfaction
Staff turn over
Maintaining employee commitment.
Managing demand 6hrs
Strategies for matching demand and supply
Tailoring capacity to meet demand
Predicting demand
Managing demand to fit capacity
Yield management
Queuing and the issues.
Delivering satisfaction 6hrs
Why satisfy customers
Relationship marketing
Dissatisfied customers (complaints)
Effective complaints handling procedure
Service recovery, customer defection and provision of guarantees.
International services marketing 6hrs
Issues and the strategic challenges
Barriers to international services marketing
Strategies for international marketing of services
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Mode of delivery Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : MARKETING RESEARCH
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course is intended to guide students on how to develop a marketing research proposal
and write a research report. It is concerned with the determination of how the process of
research in marketing and markets is carried out.
Course objectives
The course is intended to enable students demonstrate the various ways in which
marketing research is carried out,
To enable students apply the different methods of research in the marketing
decision making process,
To enable students develop appropriate marketing proposals to advance research
in the marketing field.
Course content
Introduction 4hrs
Meaning of marketing research
Types of marketing research
The research process
The role of research process in decision making
Cost and benefit of marketing research
Marketing research in developing countries 4hrs
Nature
Problems and solutions
The future
Marketing information system (Review) 4hrs
Definition
Success factors
Setbacks
Research design 4hrs
The research process and research design
What is research design
Steps in research design process/ activities in the process
Types of research design: exploratory, descriptive and causal design
Sources of data 12hrs
Secondary data: sources of secondary data,
Nature of secondary data, Use of Secondary data,
Problems of using secondary data
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Primary data: Information from respondents,
Data objectives, type of information from respondents
Methods of obtaining data from respondents
Mail survey/mail interview
Telephone survey
Personal interviewing
Group interviews
Survey research and panel studies
Nature of survey research selection of survey methods
Non response errors in survey research
Strategies to reduce response errors
Panel studies: meaning, characteristics and uses;
advantages and disadvantages
Experimental research 4hrs
Nature of experimentation, advantages of exp. research
Errors in experimentation
Observation 4hrs
Meaning of observation, observation techniques
Advantages and disadvantages
Questionnaire as a data collection tool 4hrs
Questionnaire design: meaning, functions of
questionnaire, steps in questionnaire design,
pit falls in questionnaire design
Measurement and scaling 4hrs
Concept and definition of measurement
Measurement techniques
Scales measurement: types of scale,
Accuracy, validity, reliability
Attitude measurement: attitude scale; rating scales, ranking, semantic differential,
etc.
Sampling process and selection 4hrs
Definition and terms (review – bus. Stat.I)
Methods of sampling (review)
Probability sampling methods
Non probability sampling methods
Sample planning – steps, sample size
Sampling errors and non-sampling errors
Data processing and analysis 4hrs
Stages in data processing
Date preparation: validation, editing, coding,
Categorization, summarizing and tabulation (review – Bus. Stat.I)
Selection of appropriate analytical methods – measures of dispersion, graphical
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Presentation, time series, etc. (review bus – stat.I)
The research report writing 4hrs
Role of report
Types of report
Report preparation and presentation
Effective report writing
Follow through
Ethical issues in Marketing research 4hrs
Code of ethics
Treatment of respondents/subjects, clients, researchers.
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : CONSUMER BEHAVIOUR
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course is intended to expose students to the concepts and practices of consumer
behaviour and enable them apply the knowledge in different organisational settings. It
introduces students to the nature of buying behaviour, process and their related outcomes.
Course objectives
To enable students understand the factors influencing consumer behavior in
buying decision making.
To demonstrate the influence of behavior on consumer needs
To help students understand how consumer behavior influences the marketing
strategies
Course content
Introduction 4hrs
Consumer behaviour as an academic discipline and applied science.
Simplified model of consumer decision making,
Ethics in marketing.
Market segmentation 5 hrs
What is market segmentation? Bases for segmentation
Criteria for effective targeting of market segments,
Implementing segmentation strategies.
Consumer motivation 8 hrs
Motivation, the dynamic nature of motivation.
Types and systems and needs.
The measurement of motives.
Personality and consumer behaviour 8 hrs
What is personality? Theories of personality,
Personality and understanding.
Consumer diversity.
Brand personality self and self image virtual personality or self.
Consumer perception 4 hrs
Elements of perception, dynamics of perception
Consumer imagery.
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Consumer learning 6 hrs
Consumer learning.
Behavioural learning theories
Cognitive learning theory.
Measures of consumer learning.
Brand equity.
Consumer attitude formation and chance 4 hrs
What are attitudes?
Structural models of altitudes,
Attitude formation.
Attitude change.
Strategies of attitudes and change behaviour can precede or follow attitude
formation
Reference groups and family influences 6 hrs
What is a group?
Understanding the power of reference groups.
Selected consumer – related reference groups.
Celebrities and other references.
Group Appeals.
The family is a complex in flux.
Socialization of family members.
Other Function of the family.
Family decision making and consumption – related roles. The family life cycle.
Social class and consumer behaviour 4 hrs
What is social class?
The measurement of social class.
Lifestyle profiles of the social classes.
Geodemographic clustering.
The affluent consumer. The non-affluent consumer.
Selected consumer behaviour
Application of social class social class and communication.
The influence of culture on consumer behaviour 5 hrs
Meaning of culture.
Effect of culture on behaviour.
Dynamics of culture
Consumer influence and the diffusion of innovations 6 hrs
Meaning of opinion leadership
Dynamics of the opinion leadership process.
The motivation behind opinion leadership.
Measurement of opinion leadership.
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The Interpersonal flow of communication.
Opinion leadership and the firm‟s marketing strategy.
Diffusion of innovations.
The diffusion process.
The adoption process.
A profile of the consumer innovation.
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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BANKING AND FINANCE OPTION
Course Name : INTERNATIONAL FINANCIAL MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60
Course description
There is an explosion in the international investments through mutual funds and other
intermediaries by individuals and through direct investments by institutions. On the other
side, capital raising increasingly is accruing across national boundaries. This course is
meant to expose students to the environment of international financial management, such
as foreign exchange markets, international working capital and finally international
capital budgeting
Course objectives
At the end of the course students are expected to:
Understand the changing paradigm of international finance
Know the key elements necessary for the global financial management
Have an understanding of working capital and capital budgeting strategies at
international level.
Course content
Overview of international financial management 4hrs
Multinational corporations & direct foreign investment 4hrs
Measuring and managing exposures 12hrs
Alternative currency translating methods
Managing translation exposure
Managing transaction exposure
Managing economic exposure
Hedging strategies
International working capital management 11hrs
Key factors in short-term financing
Short-term financing objectives
Payment terms
International cash management
Account receivable management
Inventory management
International capital budgeting 8hrs
Risk management 8hrs
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International tax management 8hrs
International diversification 5hrs
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : MONEY AND BANKING PRACTICE
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
Money and banks play a very big role in the economy. The course is divided into two
parts; the role of money and then the role of the financial system in the economy. In the
first part, meaning, functions, origins, types, properties, demand, supply, monetary tools
and the relationship between money and inflation, exchange rate and interest rate are
looked at. Second part looks at the financial markets, their structure, services and the
various instruments involved.
Course objectives
At the end of the course students are expected to:
Understand the importance of money in an economy
Understand the role banks play in business
The role of the Central Bank as an apex financial institution in facilitating
economic activities;
Course content
Money 6hrs
The nature of money
The supply of money
The demand for money
The financial sector: 6hrs
Hicks-Hansen (IS/LM) Function: General equilibrium of product and money
markets
Introduction to the IS/LM function
The product market equilibrium
The money market equilibrium
Changes in General Equilibrium
Financial markets 5hrs
Nature and functions of financial markets
The money market
The capital market
Distinction between money markets and capital markets
Inter-relation between money and capital markets
Financial intermediaries 4hrs
Meaning of financial intermediation
Process of Intermediation
Role of financial intermediaries
Financial intermediaries in the savings-investment process
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Non-bank financial intermediaries (NBFIs) 6hrs
Meaning of NBFIs
Role of NBFIs
NBFIs and monetary policy
Distinction between banks and NBFIs
Commercial banks 6hrs
Functions of commercial banks
Organisation and structure of commercial banks
Balance Sheet of a commercial bank
Role of commercial banks
Commercial bank policies and principles
- Portfolio management: objectives and theories of portfolio management
- Investment policy of a commercial bank
- Essentials of a sound banking system
The Central bank and instruments of credit control 5hrs
Central Bank: An apex financial authority
Functions of a Central Bank
Central Bank and monetary management
Instruments of credit control
Monetary policy: 6hrs
Monetary policy: objectives, targets and indicators
Objectives or goals of monetary policy
Trade-off in monetary goals
Instruments of monetary policy
Expansionary monetary policy
Restrictive monetary policy
Role of monetary policy in developing economy
Limitations of monetary policy
Development banks: 6hrs
The concept of development banks
Types of development banks [Regional development banks and the World Bank
group]
The role of development banks
Exchange rates and the balance of payments: 4hrs
Exchange rate determination
Foreign exchange rate system
Types of exchange rates
Factors affecting exchange rate determination
The Purchasing power parity of exchange
The balance of payments [BOP] 6hrs
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Structure of the BOP
Balance of trade and balance of payments
Equilibrium in the balance of payments
Disequilibria in the balance of payments
Adjustments in the balance of payments
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
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Course Name : INVESTMENT APPRAISAL & PORTIFOLIO MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description:
In business every action is based on concrete evidence that the business has higher
chances of success. Organisational resources are evaluated to help management take
appropriate decisions for investment decisions. This course deals squarely with such
issues.
Course objectives
It is hoped that by the end of the course, students:
Understand the different characteristics of investment
Know the two types of investors
Be able to identify the main portfolio management stages
Have an understanding of what risk is and the different analysis in investment
Course outline
An overview of portfolio management 4hrs
Investment decisions 12hrs
Factors affecting investment decisions
Time value of money problems
Investment decisions techniques (Pay back period, NPV, IRR etc)
Measuring risk 10hrs
Portfolio management including two-asset portfolio risk and return
Multiple share portfolio risk and return
The efficient market hypothesis
Financial analysis 8hrs
Valuation of shares and bonds
Determining cost of capital
Share valuation 8hrs
Models of share valuation
Evaluating the cost of capital
Efficient market theory 8hrs
Portfolio analysis and selection 10hrs
Portfolio risk analysis. Using RAPVFs, Supershares.
An introduction of the CAPM.
Mode of delivery
Lectures, group discussions and tutorials
Assessment
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Course work - 40%
Final Exams - 60%
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Course Name : MICRO FINANCE MANAGEMENT
Course Level : Level 3
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description
With an increase of microfinance institutions in Uganda, there is a need to gain more
knowledge on how they operate. The course covers areas such as meaning of micro
finance, activities of microfinance, necessity for microfinance and the risks of micro
finances.
Course objectives
The course is intended to equip students with the knowledge of the operations of
microfinance institutions.
The course also intend to enable students gain the skills and knowledge of
managing a micro finance institution
Course content
An over view of micro finance 6hrs
Meaning of micro finance
Activities of microfinance
Why is microfinance growing?
What are the risks of micro finance?
Classification of microfinance institutions 4hrs
Tier levels etc
Products and services 8hrs
Kinds of products
Kinds of services
Minimalists and integrated approaches to microfinance
Voluntary capacity building issues
Designing lending products 8hrs
How does the loan term affect the borrowers ability to repay
Working and fixed asset loans
Loan collateral and their substitutes; alternative forms of collateral
Loan pricing
Calculating interest rates ;calculating effective rates
Designing saving products 8hrs
Why microenterprenuers save?
Benefits of saving
Types of saving products for micro-enterprises
Costs of mobilizing voluntary savings
95
The target and impact analysis 10hrs
Objectives of the micro finance institution
The importance of adequate cash flow and capacity to service debt
Identifying type target market
Impact analysis
Kinds of impacts
When should impact be assessed
Methods of impact assessment
Attributes of a good microfinance institution 8hrs
Characteristics of a strong micro finance institution accessing capital markets
Institutional capacity building issues
Performance indicators and management 8hrs
Performance indicators
Outreach indicators main issues of performance management
Productivity and efficiency management
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
96
Course Name : BANKING LAW
Course Level : Level 3
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description
In any business there must be laws governing the proper and fair transaction of business.
The course covers areas such as history of banking in Uganda, laws governing
commercial banks, development banks, microfinance institutions, forex bureaus and
related challenges.
Course objectives
To enable students gain knowledge of the law applicable to banking
To enable students gain knowledge about the rights and duties of the parties
involved in banking
Course content
An overview of banking law 4hrs
Brief review of nature and sources of law: definition,
Functions, classification and sources of law
The historical developing of banking business; 6hrs
In East Africa and Uganda
The Central bank: 6hrs
The law governing its operations, and its role in socio-economic development.
Commercial banking: 6hrs
The law governing its operations, and its role in the economy
Development banking: 6hrs
The law governing its operations, and its role in the Ugandan economy.
Other financial institutions 12hrs
Microfinance institutions covered by the law
Housing finance institutions
Forex bureau, etc
The rights and duties of the banker and customer 6hrs
The Banker - Customer Relationship
Cheque - types of crossing and their legal effects 6hrs
Challenges in banking law in Uganda 8hrs
Challenges with institutions not covered by the law
Globalisation and its impact on the banking industry
Other challenges of the banking sector
97
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
98
MANAGEMENT OPTION
Course Name : ORGANIZATIONAL BEHAVIOUR
Course Level : Level 3
Course Credit : 4CU
Contact Hours : 60 Hrs
Course description
Course objectives:
At the end of the course students should be able to describe:
Why individuals and groups in organizations behave in particular ways.
What managers or administrators can do to try to channel individual and group
behaviour towards enhancing achievement of organisational goals
Course content
The nature and purpose of organisational behavior. 3hrs
Developing a model for the study of organisational behavior. 6hrs
The individual
The group
The organization
The environment
Individual level variables and Organisational Behavior. 10hrs
Biological characteristics of marital status
- Age
- Sex
Personal Characteristics
Attitude
Values
Basic abilities
Perception
Personality
Learning
Group-level variables and organisational behavior 10hrs
Definition of a group
Types of groups
Why people join groups
- Group formation
- Group cohesiveness
Causes of group cohesiveness
Consequences of cohesiveness
99
Group influence on individuals
- Individual‟s attitudes
- Individual behavior
- Individual task performance
o Effort and accuracy
o Social loafing and free riding
Organizational-level variables and organisational behavior 16hrs
Organizational culture
- Definition of organisational culture
- The nature of organisational culture
- How culture is created
- How culture is kept
- How employees learn culture
- The functions of organisational culture
- Organisational culture as a liability
- The implication of culture on job satisfaction, motivation, absenteeism, turn over
and performance.
Management control system
- Definition of management control
- Problems with management control strategies
- The influence of management control on the behavior of individuals.
o The positive influence
o The negative influence
Organizational politics
- Examples of political behavior in an organization
- Types of political behavior
- Factors contributing to political behavior
. Individual factors
. Organisational factors
. How people respond to organisational politics.(Behavior)
Organizational stress (work stress)
Definition of organisational stress
Sources of stress
o Job over load
o Role conflict
o Role ambiguity
o Organisational politics
o Individual based factors
o Occupational differences or factor
Consequences of stress
o Physiological symptoms
o Psychological symptoms
o Behavioral symptoms
Stress management strategies
o Individual approaches
o Organisational approaches
100
The relationship between stress and work performance
Environmental-level variables and organisational behavior 9hrs
Definition of environment
The Three dimensional model of the environment
- Environmental capacity
- Environmental volatility
- Environmental complexity
The relationship between organisational structures and the environment.
- The study by Tom Burns and Stalker
- The study by Lawrence and Lorsch
Why should an organization‟s structure be affected by its environment?
The environment and impact on employee behavior.
- Work specialization
- Span of control
- Organisational centralization
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
101
Course Name : PROJECT PLANNING & MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
Due to the changes in the environment, most activities including jobs that previously were
long term are turning into projects with defined beginning and end. This course covers an
overview of project management, its important phases of project initiation,
implementation and termination.
Course objectives
It is hoped that candidate will have a general knowledge related to the different aspects
involved in projects especially in their initiation, implementation and termination. It is
hoped too that at the end of the course, the candidates will gain the necessary skills and
knowledge of managing projects.
Course content
An overview of project planning and management 3hrs
Meaning of a project planning and management
Project plan elements
Objectives of projects
Project planning 18hrs
Project evaluation & selection
Criteria for project selection models
The nature of project selection models
Types of project selection models
Chapter review test
Systems integration
The project life cycle
Project critical success factors
Negotiation & conflict resolution
- The nature of negotiation
- Categories of conflict
- Requirements & principles of negotiation
Project implementation 24hrs
Project budgeting
Negotiation techniques
An overview
Budgeting methods
102
Cost estimation
Project scheduling
Project resource allocation
Critical path method ( CPM)
Resource allocation problems
Resource loading
Resource leveling
Constrained resource scheduling
Multiproject scheduling & resource allocation
Monitoring & information systems
The planning-monitoring-controlling cycle
Designing the monitoring system
How to collect data
Benefits of detailed report delivery
Types of reports
Reporting problems
Areas of internal PMIS
Project control
The fundamental purposes of control
Control system
Characteristics of good control system
Balance in a control system
Project termination 15hrs
Project Evaluation & Auditing
Purpose of Evaluation
The project Audit
Project Termination
The varieties of project termination
When to terminate the project
The termination process
Ethical considerations
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
103
Course Name : PROCUREMENT AND LOGISTICS MANAGEMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course is intended to highlight the developments in logistics and procurement as a
major area of an organization‟s survival strategy. The course is intended to acquaint the
student with logistics and procurement issues such as the physical distribution, material
management, public procurement processes.
Course objectives
The course is intended to show the importance of logistics and procurement to modern
management
Show how efficiently and effectively physical distribution, materials management,
transport, public sector procurement can be under taken.
Clearly describe and represent the synthesis of the relevant concepts, principles
and methods from the traditional area of management from the areas of marketing,
production, purchasing, finance etc.
Course content
Introduction 6hrs
History and subsequent developments in procurement and logistics
The need for logistics and procurement in any business and non business setting
The procurement process
Key players in the procurement process
The procurement cycle
E-procurement Vs paper based procurement
Purchasing and Issues 10hrs
Broad definition of purchasing
The purchasing process
Levels of purchasing in organizations
Centralized purchasing Vs decentralized purchasing in organizations
Terms and orders
Ethical considerations in purchasing
Logistics and supply chains 8hrs
Material, logistics and distribution
Supply chain
Supply chain management
Value chains (Porters)
Public procurement 6hrs
The law in place
104
Sourcing and management of suppliers 8hrs
The meaning of sourcing
Sources of information
The sourcing process
Analysis of market conditions
Supplier approval
Evaluating supplier performance
Policy issues in sourcing
Outsourcing 6hrs
Public sector outsourcing
Outsourcing Vs privatization
Strength Vs weaknesses in outsourcing
Negotiation 8hrs
Approaches to negotiation
The content of negotiation
Factors considered in negotiation
The negotiation process
Ethical code and training in procurement 8hrs
Ethical decisions
Fraud in procurement
Principal ethics in procurement
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
105
Course Name : INDUSTRIAL RELATIONS
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description:
This course is intended to expose students to the industrial relationships that exist in
organisations. The course dwells on collective bargaining, trade unions and the
development of labour relations in Uganda.
Course objectives
At the end of this course, students would be able to;
Understand the major principles and practices of industrial relations
Evaluate the role of the major stakeholders in industrial relations in Uganda.
Course content
The subject of industrial relations 4hrs
The Concept and development of industrial relations
Roles and objectives of industrial relations
Approaches to industrial relations
Reason for studying industrial relations
Principle parties in industrial relations
- Employees
- Employers
- State
Development of industrial relations in Uganda 8hrs
Labour in traditional society
Labour during colonial period
After independence
International labour organisation and its role in industrial relations 6hrs
Its development
Functions
Trade unionism 6hrs
Trade Unions and their roles
The development of trade unionism in Uganda
The Trade Unions Act
Government and industrial relations 4hrs
The role of government
Government intervention strategies
National Social Security Fund
Labour and employers’ organisations 6hrs
International labour Organisation
106
Federation of Uganda Employer
East African Trade Union Consultative Council
Strategies for protecting the employee and employers
Collective bargaining and agreements 6hrs
The concept of collective bargaining
How collective bargaining is done
Pre-requisites for collective bargaining
Types of collective agreements
Collective agreements process
Methods of industrial dispute resolution 8hrs
Industrial disputes
Grievance handling procedure
Industrial action
Negations
Industrial courts and awards
Legal framework of industrial relations 12hrs
National policy on industrial relations
Policy issues at organization
Basic labour laws
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
107
Course Name : INDUSTRIAL PSYCHOLOGY
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
This course is intended to expose students to how individuals in organisations behave and
why they behave the way they do. The course covers areas such as job satisfaction,
individual performance, thinking, decision-making, motivation etc.
Course objectives
At the end of this course, students would be able to;
Understand the process of individual decision-making
Understand the factors underlying individual performance and job satisfaction.
Course outline
Introduction – The nature and scope of industrial psychology 3hrs
What is industrial psychology
Activities and settings of industrial psychologists
What it takes to be an industrial psychologist
Industrial psychology as a profession
Industrial psychology as a science
Ethics of industrial psychology
Individual performance why and how we work 8hrs
Foundation of work motivation
Motivating individuals in organization
Satisfaction and Emotion: - The affective side of organizational life 4hrs
Foundations of job satisfaction
Expressing emotions in organizations
Thinking and making decisions: - Sources of rational, irrational ethical and
unethical actions. 6hrs
Foundation of social cognition
Perceiving ourselves and the work situation
Making rational and irrational decisions
Making ethical and unethical decision
Interacting with others: - social and group process 6hrs
Foundation of conformity and obedience
Organizational socialization and commitment
Organizational culture
Power, influence and interpersonal attraction
108
Morale, job satisfaction and organizational commitment 6hrs
The nature of job satisfaction
How Americans feel about their jobs
The assessment of job satisfaction
Antecedents of job satisfaction
Person – job fit
Potential effects of job satisfaction
Organizational commitment
Future issues and challenges
Condition of work: - work groups and work teams 6hrs
Work groups Vs work teams.
Important group concepts
Group performance
Interventions with work groups in organizations
Future issues and challenges
Productive and counter productive behaviour 9hrs
Productive behaviour – job performance
Environmental conditions and job performance
Organizational citizenship behaviour (OCB)
Counter productive behaviour – withdrawal
Counter productive behaviour – aggression, sabotage and theft.
Future issues and challenges.
Leadership and change 6hrs
Path finding, problem solving and implementing
The management mix
Managing with power
Beyond the charismatic leader
Organizational development and theory 3hrs
Organizational development
Organizational theories
Facing the future: creativity, innovations 3hrs
Foundations of individual creativity
Managing organizational innovation
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
109
Course Name : MANAGEMENT SKILLS DEVELOPMENT
Course Level : Level 3
Course Credit : 4 CU
Contact Hours : 60 Hrs
Course description
The course deals with enabling students to develop management skills so as to improve
on their productivity. Its content includes; communication and interpersonal skills,
decision-making, negotiation skills, time management, stress management etc.
Course objectives
Specifically, the course should be able to;-
people.
Course content
Authority, power and influence 3hrs
Define each and how they relate with one another and the disadvantages
and advantages of each in management.
Describe the types of power
Forms of influence
Time management 3hrs
In optimizing goals
To perform efficiently
To reduce stress
For effective work control
Delegation 6hrs
Definition
Reasons for delegation
The delegation process
Problems in delegation
Motivation 6hrs
Nature of motivation
- Importance in work place
- Historical perspectives
Content perspective on motivation
- The need hierarchy approach
- The two factor theory
- Individual human needs
Process perspectives on motivation
- The expectancy theory
- Equity theory
- Goal setting theory
110
Using reward to motivate performance
Leadership 6hrs
The nature of leadership and management
The trait approach to leadership
Leadership, focusing on behaviours
Three related perspectives on leadership
Political behaviour in organizations and how it can be managed.
Communication 4hrs
The role and importance of communication in the manager‟s job.
The basic forms of communication in organization
Informal communication, including its various forms and types
The communication process and how to recognize and overcome barriers.
Speech preparation
Conflict management 6hrs
Nature of conflict
Causes of conflict
Managing conflict (stimulate, control and resolve
Decision making 4hrs
Define decision making and discuss types of decisions and decision-
making conditions
Discuss rational perspectives on decision making, including the steps in
decision making
Describe the behavioural nature of decision making
Discuss group and team decision making, including its advantages and
disadvantages and how it can be managed more effectively
Managing change 4hrs
Describe the nature of organization change, including forces for change
and planned versus reactive change
Discuss the steps in organization change and how to manage resistance to
change
Identify and describe major areas of organization change
Working with teams 4hrs
Understand the processes that determine how well a group performs an
operational task
The different types of teams that are commonly used in organization and
their implications for leadership
How leadership is shared in self managed teams and conditions that make
these teams more effective
Understand the procedures to facilitate team learning and procedures to
build trust and cooperation among team members
111
Understand the primary leadership functions in decision groups.
Negotiation 4hrs
The nature of negotiation
Steps in negotiation
When not to negotiate
Ethics in negotiation
Managing difficult negotiations
Control measures and accountability. 4hrs
The purpose of control, identify different types of control and describe the
steps in control process
The three forms of operations control
Budgets and other tools of financial control
Identify and distinguish between opposing forms of structural control
The relationship between strategy and control, including international
strategic control
Characteristics of effective control and why people resist control and how
managers can overcome this resistance
Stress management 6hrs
The causes and consequences of stress
How stress can be managed.
Mode of delivery
Lectures, group discussions and tutorials
Assessment
Course work - 40%
Final Exam - 60%
112
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