Commuincation Process in Corporate Image Building

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							NATIONAL COUNCIL FOR HIGHER EDUCATION




MINIMUM STANDARDS FOR COURSE OF STUDY



                  IN


   BUSINESS ADMINISTRATION/ STUDIES




                                        1
                                    Summary

                                     YEAR 1
YEAR 1 SEMESTER 1
                       Courses                          CH    CU
Principles of Business Management                        60    4
Business Communication Skills                            60    4
Micro Economics                                          60    4
Business Mathematics                                     60    4
Business Law I (Mercantile law)                          60    4
                       TOTAL                            300   20

YEAR 1 SEMESTER 2
                       Courses                          CH    CU
Macro Economics                                         60     4
Principles of Accounting                                60     4
Introduction to Computer Applications/Introduction to   60     4
information technology
Fundamentals of Insurance                                60    4
Principles of Marketing                                  60    4
                       TOTAL                            300   20

                                     YEAR 2
YEAR 2 SEMESTER 1
                     Courses                            CH    CU
Human Resources Management                               60    4
Marketing Management                                     60    4
Business Finance                                         60    4
Management Information Systems                           60    4
Business Law II (Company Law)                            60    4
                    TOTAL                               300   20

YEAR 2 SEMESTER 2
                      Courses                           CH    CU
Production /Operations Management                        60    4
Taxation Management                                      60    4
Quantitative Methods for Business                        60    4
Intermediate Accounting                                  60    4
Development Economics                                    60    4
                      TOTAL                             300   20

                                     YEAR 3



                                                                   2
YEAR 3 SEMESTER 1 (ACCOUNTING)

                        Courses           CH     CU
Entrepreneurship Skills Development        60     4
Strategic Management                       60     4
Advanced Accounting                        60     4
Cost Accounting                            60     4
Management Accounting                      60     4
                        TOTAL             300    20


YEAR 3 SEMESTER 2 (ACCOUNTING)
                        Courses           CH     CU
Research Methods                           60     4
Business Ethics                            60     4
Public Sector Accounting                   60     4
Computerised Accounting                    60     4
Auditing and Investigations                60     4
                        TOTAL             300    20



   YEAR 3 SEMESTER 1 (MARKETING OPTION)


   YEAR 3 SEMESTER 2 (MARKETING OPTION)
                      Courses             CH     CU
Research Methods                           60     4
Business Ethics                            60     4
Services Marketing                         60     4
Retail Marketing Management                60     4
Channels Management                        60     4
                      TOTAL               300    20




    YEAR 3 SEMESTER 1 (BANKING AND FINANCE OPTION)
                        Courses            CH    CU
Entrepreneurship Skills Development         60     4
Strategic Management                        60     4
Management Accounting                       60     4
Micro Finance Management                    60     4
Money and Banking                           60     4
                        TOTAL              300   20


   YEAR 3 SEMESTER 2 (BANKING AND FINANCE OPTION)


                                                       3
                      Courses                   CH    CU
Research Methods                                 60    4
Business Ethics                                  60    4
Banking Law                                      60    4
Investment Appraisal and Portfolio Management    60    4
Money and Banking                                60    4
                       TOTAL                    300   20


   YEAR 3 SEMESTER 1 (MANAGEMENT OPTION)

                        Courses                 CH    CU
Entrepreneurship Skills Development              60    4
Strategic Management                             60    4
Organisational Behaviour                         60    4
Industrial Psychology                            60    4
Industrial Relation                              60    4
                        TOTAL                   300   20


   YEAR 3 SEMESTER 2 (MANAGEMENT OPTION)
                     Courses             CH           CU
Research Methods                          60           4
Business Ethics                           60           4
Industrial Relations                      60           4
Management Skills Development             60           4
Procurement Management                    60           4
                     TOTAL               300          20




                                                           4
           MINIMUM STANDARDS FOR BACHELOR OF BUSINESS
                     ADMINISTRATION/STUDIES

YEAR 1
  1. Principles of Business Management
  2. Business Communication Skills
  3. Micro Economics
  4. Macro Economics
  5. Principles of Marketing
  6. Business Mathematics
  7. Principles of Accounting
  8. Business Law I (Mercantile law)
  9. Introduction to Computer Applications/Introduction to information technology


YEAR 2
  1. Human Resources Management
  2. Marketing Management
  3. Business Finance
  4. Production /Operations Management
  5. Taxation Management
  6. Quantitative Methods for Business
  7. Intermediate Accounting
  8. Management Information Systems

YEAR 3
(Common Courses)
   1. Entrepreneurship Skills Development
   2. Strategic Management
   3. Research Methods
   4. Business Ethics

(Specialisations)
Accounting
   1. Advanced Accounting
   2. Cost Accounting
   3. Management Accounting
   4. Computerised Accounting
   5. Auditing
   6. Public Sector Accounting
Marketing
   1. International Marketing
   2. Sales Force Marketing Management
   3. Marketing Research
   4. Services Marketing
   5. Consumer Behaviour Or Retail Marketing Management Or Channels
       Management




                                                                                    5
Banking and Finance
   1. Management Accounting
   2. Micro Finance Management
   3. Money and Banking
   4. Banking Law
   5. Investment Appraisal and Portfolio Management Or International Financial
      Management


Management
  1. Organisational Behaviour
  2. Industrial Psychology
  3. Industrial Relations
  4. Management Skills Development
  5. Procurement Management Or Project Management




                                                                                 6
YEAR 1

Course Name          :      PRINCIPLES OF BUSINESS MANAGEMENT
Course Level         :      Level 1
Course Credit        :      4 CU
Contact Hours        :      60 Hrs

Course description
The course deals with the proper definition/meaning and scope of management, business
administration; the emergence of management thoughts, theories and principles,
management functions, leadership styles, motivation and communication techniques.

Course objectives
This course is intended to introduce students to the management concepts and practices
by highlighting the practical approach to managerial functions.

Course content
Introduction                                                           3hrs
    The meaning and scope of management
    The emergence of management thoughts
Planning                                                               3hrs
    Meaning and scope of planning step and process of planning
    Purpose of planning
    Limitations of planning
Organizing                                                              6hrs
    Meaning and principles of organization
    Methods of group activities
    Span of control
    Authority
Directing                                                               6hrs
    Human factors in directing
    Leadership theory/styles
    The role of informal organization
Staffing                                                               6hrs
   Getting manpower
   Interviewing
   Training
Control                                                                6hrs
   Pre- requisite for effective control
   Basic control process
Motivation                                                             9hrs
      Theories and relevance



                                                                                    7
Legal forms of business organization        12hrs
   Sole proprietor
   Partnership
   Corporations
Writers on business theories and concepts   9hrs
      FW Taylor
      Elton Mayo
      Adam Smith
      Henry Fayal, etc

Mode of delivery
Lectures, Group discussions and Tutorials

Assessment
Course Works        40%
Written Examination 60%




                                                    8
Course Name           :      FUNDAMENTALS OF INSURANCE
Course Level          :      Level 1
Course Credit         :      3 CU
Contact Hours         :      45 Hrs


Course description

Nothing as central has insurance been in the business world today. As a beginner course
for under graduate students course will address issues on risk and insurance, introduction
to insurance, the insurance law of contract , fundamentals of legal insurance ,law of
contract , insurance market law and the development of classes of insurance , customer
care insurance , together with life an personal insurance.

Coourse Content

Introduction to insurance                                                         6hrs
    The functions of insurance
    The benefits of insurance
    The nature of insurable risks
    The development of insurance
    Classes of insurance
    The insurance contract
    Elements of insurance transactions

Risk and insurance                                                                6hrs
    Definition of risk
    Components of risk
    Classification of risk
    Characteristics of insurance risk

Fundamentals of legal insurance principles                                        6hrs
    Principles of indemnity
    Principles of insurable interest
    Principles of subrogation
    Requirements of an insurance contract

Law of contract                                                                   6hrs
   Types of contract
   Essentials of valid contract
   Discharge of a contract
   Remedies for breach of contract
   Creation agency
   Duties between third party and the principles
   Methods of providing indemnity




                                                                                         9
Life insurance and other insurance                  6hrs
    Byers of insurance
    Competition in the insurance industry
    Cooperation in the insurance industry
    Rates ,policy terms and claim settlement

Classes of insurance                                6hrs
    General insurance classes
    Insurers giant agreed value policies
    Increased claim against reliable people

Customer care                                       6hrs
    Types of customers
    Establishing customer expectations
    Customer service culture

The insurance industry                              6hrs
    Sellers of Insurance
    Buyers of Insurance
    Intermediaries
    Competition in the Insurance Industry
    Co-operation in the Insurance Industry
    The Association of Ugandan Insurers
    The Association of Ugandan Insurance Brokers
    Insurance Agents

Supervision of the insurance industry               6hrs
   Introduction
   Approach to supervision
   Registration of Insurance Companies
   Rates, Policy, Terms and Claims‟ Settlement
   Insurance Commission

Mode of delivery
Lectures, Group discussions and Tutorials

Assessment
Course Works        -        40%
Written Examination -        60%




                                                           10
Course Name            :       BUSINESS COMMUINCATION SKILLS
Course Level           :       Level 1
Course Credit          :       4 CU
Contact Hours          :       60 Hrs



Course description
Effective Communication Skills (both verbal and written) are an indispensable tool for an
administrator/manager. This course intends to produce future managers and
administrators who can speak interestingly and write convincingly, and organise meetings
effectively.

Course objectives

At the end of this course, the student should be able to;

      Demonstrate competence in the fundamentals of business writing, reports and
       research.
      Demonstrate competence in oral interpersonal communication including one to
       one, small group communication, public and academic presentations.
      Demonstrate understanding of legal and ethical issues confronting business
       communicators.
      Be in position to use communication technology for effective operation of
       business entities.


Course content

Overview of communication in business                                        6hrs
   Communication process
   Role of communication in organizations
   Formal and informal communication channels
   Barriers to communication and how to overcome them
   Communication system(s)
   Collaborative communication (building team work)
   Challenges to ethical communication

Effective business writing                                                  9hrs
    Style, word- usage, organization, mechanics and form (electronic mail with
       attached documents for specific objectives)
    Primary and secondary research for business report writing, including electronic
       data base.
    Revising and proof reading
    Writing for maximum effect; using language checkers.
    7 Cs of effective communication




                                                                                        11
Employment process communication                                   6hrs
   Self Assessment
   Cover letter, Curriculum vitae (CV)
   Online CV submittal forms
   Listening skills
   Follow up

Principals of interviewing                                        6hrs
    Types of interviews in organizations
           -         Employment interviews
           -         Appraisal interviews
           -         Persuasive interviews
           -         Disciplinary interviews
           -         Conducting effective interviews

Presentations                                                     12hrs
    Audience analysis
    Methods of presentations
    Organization of presentations

      Delivery of presentations
      Non verbal communication

Small group communication                                         6hrs
   Types and characteristics of small groups
   Advantages and disadvantages of small group decision making
   Small group leadership
   Effective group process

Conduct of meetings                                               9hrs
   Preparation
   Attendance
   Documentation

Mastering communication technology                                6hrs
   Communication and technology usage in business
   Benefits of communication technology


Mode of Delivery
Lectures, group discussions and Tutorials

Assessment

Course work          40%
Final Exam           60%




                                                                          12
Course Name          :       INTRODUCTORY MACRO ECONOMICS
Course Level         :       Level 1
Course Credit        :       4CU
Contact Hours        :       60 Hrs

Course description
This course introduces the student to economic variables that affect the whole economy.
The paper builds on economic principle learnt in Macroeconomics as a foundation to
other branches of economics such as development economics, monetary economics and
international economics. It exposes students to concepts and theories that are useful in
understanding, explaining and making predictions about and regarding macro-economic
variables.

Objectives
      To introduce students to basic concepts and theories in macroeconomics
      To help students appreciate how the major macroeconomics variables affect
       business and the economy
      To equip the students with microeconomic tools to make decisions in their
       businesses/ organisations.

Course content

Introduction
    Why macro economics
    Issue of macroeconomics and inter dependence                               6 hrs

National income
    Its measurement (using different approaches i.e. income, expenditure and value
      added approach).
    Consumption, savings and investment
    Classical theory of income determination
    Sectors of the economy
    Multipliers up to a three sector economy                                  9hrs

Money and banking
   Money and its evolutions
   The quantity theory of money
   Money demand and supply
   The role of Central Bank
   The role of commercial banks and other non-bank financial Intermediaries
   Credit creation
   Fiscal policy
   Monetary policies                                                       12hrs

 Inflation
       Causes, effects and remedies
       Inflation in Uganda
       The Philips curve model                                                 9hrs


                                                                                       13
Unemployment and the labour market
   the demand for labour
   The supply of labour
   Neoclassical labour market equilibrium
   Keynesian unemployment                   12hrs


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -        40%
Final examination     -        60%




                                                 14
Course Name            :      INTRODUCTORY MICRO ECONOMICS
Course Level           :      Level 1
Course Credit          :      4 CU
Contact Hours          :      60 Hrs

Course description

The course examines various economic theories, concepts and tools of analysis and their
relevance in decision making. Topics covered include, among others, consumer rational
behaviour, the concept of utility, the law of demand and supply, production theory and
cost analysis, the theory of the firm and various forms of competition. .

Course objectives
By the end of this course, the student should be able to:

      Understand the basic theories, concepts and tools in economic analysis
      Understand the consumer‟s behaviour under different economic situations
      Understand the forces at work in a market so as to be able to make rational
       decisions in their businesses/organisations

Course content
Introduction                                                                   4hrs
    Definition of economics generally and microeconomics in particular as a field of
      study. Basic economic principles
    Use of graphs and slopes
    Opportunity cost
    Production possibility frontier

Theory of consumer behaviour: The law of demand                            4hrs
    Meaning of demand; the law of demand
    Individual‟s demand schedule and curve; market demand schedule and curve
    Changes in demand in short- run and long- run;
    Why do demand curves slope downwards?


Theory of consumer behaviour: The cardinal utility analysis approach                 6hrs

      The cardinal utility theory; assumptions underlying utility analysis
      Total utility and marginal utility; the proportionality rule
      The consumer‟s equilibrium

Theory of consumer behaviour: The indifference curve analysis approach               6hrs

      Meaning and nature of indifference curves
      Diminishing marginal rate of substitution; properties of indifference curves;
       budget constraints and budget line; equilibrium of the consumer; effects of price
       change



                                                                                            15
      Complementarity and substitutionality; income and substitution effects on inferior
       goods; concept of consumer‟s surplus

Elasticity of demand                                                            4hrs
    Price-elasticity of demand; factors affecting it
    Price-elasticity and marginal utility
    Price-elasticity and consumption expenditure; cross- elasticity of demand ; income
       elasticity of demand
    Importance of concept of price- elasticity

Supply: its law , elasticity and curves                                            4hrs

      Meaning; the law of supply; elasticity of supply
      Short-run and long-run supply curves of a firm and industry

Theory of production and cost                                                       6hrs
    Production function; law of production; production with one variable input;
      production with two variable inputs
    Marginal rate of technical substitution elasticity of substitution; laws of returns to
      scale; isoquants;
    The optimum combination of factors and producer‟s equilibrium
    The concept of costs; cost function; short-run and long –run; cost –output relations

Law of variable proportions: Returns to scale and economies of scale               4hrs
   Total, average and marginal products; their curves
   Law of variable proportions; returns to scale; economies of scale

Product pricing                                                                    4hrs
    Revenue concepts; total, average and marginal revenue
    Relationship between average revenue and marginal revenue
    Elasticity of demand ; importance of revenue

Perfect competition                                                           6hrs
    Characteristics of perfectly competitive market; price- taker firms under perfect
       competition; revenue curves of a firm under perfect competition;
    Equilibrium of the firm in the short-run: Total Revenue and Total Cost approach;
       Marginal Revenue and Marginal Cost approach;
    Long-run equilibrium of the firm;
    Short-run supply curve of the industry; equilibrium of the industry

Oligopoly                                                                          4hrs

   Characteristics of oligopoly;
   Reasons for oligopolistic markets and industries
Monopolistic competition                                                      4hrs
   Meaning; product differentiation;
   Short-run equilibrium in monopolistic competition;
   Long-run equilibrium in monopolistic competition; product variation; selling costs
     and advertising;


                                                                                          16
      The wastes of monopolistic competition

Monopoly                                                                4hrs
   The concept of pure monopoly; the monopolist‟s demand; marginal revenue and
     total revenue curves
   Short-run equilibrium under monopoly;
   Long-run equilibrium under monopoly; comparison of price and output under
     monopoly and perfect competition


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work (test and assignments) 40%
Final examination                  60%




                                                                            17
Course Name             :   PRINCIPLES OF MARKETING
Course Level            :   Level 1
Course Credit           :   4 CU
Contact Hours           :   60 Hrs

Course description
This is an introductory course in marketing. It provides a general overview of what is
involved in the marketing function in business and organization
    This course is mainly designed to guide and to enable participants develop
       enough marketing skills which they will employ in analyzing all marketing
       practices in the environment
    The course also examines the impact of economic, cultural, political, social and
       other environmental influences

Course content
Introduction and definitions                                                   4hrs
      What marketing is all about
      Concepts in marketing; production concept, selling concept
      Product concept
      Societal marketing concept
      The marketing process

Marketing environment micro and macro                                          8hrs
      Political
      Social
      Economic and technological influences of marketing of products and services

Marketing segmentation                                                         8hrs
    Segmentation
    Targeting
    Positioning
Product life cycle(new product development)                                    8hrs
      Introduction stage
      Growth stage
      Maturity stage
      Decline stage

Service marketing (major characteristics)                                      8hrs
      Intangibility
      Inseparability
      Variability
      Perishability


                                                                                      18
Marketing pillars (mix)                        16hrs
      4 Ps
          -          Price
          -          Place
          -          Promotion
          -          Product

Customer creation and retention strategy         8hrs
      How to maintain customer relationship


Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course work           40%
Final Exam            60%




                                                   19
Course Name           :       BUSINESS LAW I (Mercantile law)
Course Level          :       Level 1
Course Credit         :       4 CU
Contact Hours         :       60 Hrs


Course description

This course is designed to impart knowledge to students on the various aspects relating to
business undertakings and operations .It is intended to cover the legal aspects of a
business like the Law of Contract, Arbitration, Law of Agency, Labour Laws and the
Companies Act in general.

Course objectives

      The objectives of the course are to impart to students various aspects relating to
       business under takings and operations.
      It is particularly intended that students should have a full grasp of legal principles
       relating to corporate business.


Course content

Introduction to the Uganda legal system and the structure of the Courts              8hrs

      The definition and classification of Law
      Civil and Criminal Liability
      Source of Law including common law and equity, legislation, judicial precedent
       and the 1995 constitution
      The structure of the system in Uganda.

Law of Contract                                                                     12hrs

      History of contract law, formation, offer and acceptance consideration contractual
       intention, capacity, form and terms. Vitiating elements in contract including
       mistake, misrepresentation, duress and undue influence.
      Illegality and privity of contract assignment, discharge of contract by agreement,
       performance.
      Breach and frustration. Remedies for contractual breach such as damages,
       quantum merit, specific performance of contracts and rescission.


Law of agency                                                                     10hrs
   Creation of agency; agreement, implication/conduct, necessity, ratification
      authority of agent; express implication, usual, apparent, breach of warranty of
      authority, relationship between principal and third party.
   Discharge and undisclosed principal, relationship of agent and third party. Rights
      and duties between principles and agent and termination of the agency
      relationship


                                                                                            20
Arbitration                                                                12hrs

      Types of Arbitration,
      Consent out of court, Order of Court, by Statute, Arbitration Act.
      Content and effects of Arbitration Agreement. Appointment of arbitrator conduct
       of foreign awards

Sale of Goods                                                               9hrs
    Nature of contract of sale of goods; distinction from bailment, barter and
        exchange, hire purchase, mortgage, contracts of skill, labour and material.
    Forms of contract; subject matter of the contract, conditions and warranties,
        transfer of property and risk. Transfer of tile, the Nemo Dat Non quod habet rule.
    Execution of the contract; delivery acceptance, payment remedies; unpaid seller‟s
        real remedies, seller‟s personal remedies, buyers remedies

Negotiable Instruments                                                     9hrs
    Bill of exchange, nature, acceptance for honour, holder in due course.
    Payment, presentation, notice of dishonour, liability of parties, forged signature.
    Discharge of bill; of exchange, cheques and promissory note, crossed cheques,
      protection of bankers

Mode of delivery
Lectures, Group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                                                           21
Course Name             :       BUSINESS MATHEMATICS
Course Level            :       Level 1
Course Credit           :       4 CU
Contact Hours           :       60 Hrs

Course description
The course is designed to show application and relevance of mathematics while making
decisions in business. The course covers sets and probability theory, matrix, decision
trees, quadratic equations, differentials and integral calculus, linear programming etc.

Course objectives:
The course contains mainly elementary mathematics and statistics which is sufficient for
those who intend to continue with social science in general.
        Providing all Faculty of Management Studies first year students with the
           mathematical and statistical background needed for their undergraduate
           studies.
        Providing the pre-requisite knowledge and skills needed for carrying out
           research at the undergraduate level.

Course content:

Introduction                                                                    12hrs
    Recap of some business mathematical problems
    Introduction to the arithmetic of real numbers
    Elementary properties of primes
 Basic arithmetic operations
 Simple and compound interest
 Sequences and Series (Arithmetic and Geometric Progressions)

   Differential and Integral Calculus, (Cost, Revenue and Profit Functions)     8hrs
   Specialized Business applications ( Linear inequalities, Matrices and Determinants)
   Indices ( Binomial theorem :Pascal‟s triangle, Binomial theorem for positive indices
    and its application)                                                         12hrs

   Elementary properties of sets (Probability)
   Combinations and permutations (Further probability)                         12hrs

Equations                                                                       16hrs
       Forming an equation
       Simple Equations
       Linear equations
       Simultaneous Equations
       Quadratic Equations
       Functions
       Graphing equation, functions and Inequalities




                                                                                     22
Mode of delivery
Lectures, Group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                           23
Course Name           : INTRODUCTION TO COMPUTER APPLICATION
Course Level          : Level 1
Course Credit         : 4 CU
Contact Hours         : 60 Hrs

Course description

The focus of this is to introduce the background and significance of the computer
hardware and software, networking and the Internet, and the various computer devices
and their applications, such as operating systems, input/output devices etc, to students.
Students shall, in addition, be exposed to some practical applications such as in MS Word
MS Excel, PowerPoint and other presentations, and browsing the Internet.

Course objectives
   To enable students understand the basics of the computer and its components
   To help students acquire sufficient knowledge and the skills that will facilitate
      their being computer literature.
   To enable them be familiar with and be able to use the internet and browse the
      World Wide Web.
   To facilitate their appreciation of the computer and its various applications to their
      daily lives.

Course content

Introduction                                                              10hrs
    Historical development of computers
    Characteristics of the computer
    Computer and computer components
    The desktop/windows environment
    Importance of computers to our daily lives
    Booting a computer and turning it off.

 Basic computer concepts                                                  10hrs
    The concept of computer software
    Distinguish between system/program and applications software
    The concept of data and its structure

Computer operating programs                                              16hrs
   Start – programs {content)
   Start-settings {content)
   Creating folders, short cuts, use of recycle bin
   setting of date and time
   Moving files,drag and drop procedure
   Working with floppy diskettes
   Use of special keys on the key board: backspace, delete, tab, caps lock, shift,
    spacebar, and enter keys




                                                                                       24
Computer application programs                                                 10hrs
     MS word
      features on word screen
      Toolbars: customizing, find/replace, page numbering, mail merge and help.
      Entering text
      Saving work: save as…., save
      Closing a document
      Selecting / highlighting, opening / retrieving a document
      Existing MS Word
      Delete, cut, copy and paste
      Formatting text (font size, bold, italic , underline, alignment, center, bullets
        and numbering) and spell checking\
      Creating a table

MS excel
          features on an Excel screen
          starting and closing Excel
          entering data
          Open, retrieve, save, edit, freeze, sort, cut, copy and paste.
          Formatting , validating, deleting
          Creating charts, page breaking, headers and footers , seeking help
          Inserting formula/function
          Previewing documents and printing

Presentations
       navigation
       insert, delete, copy
       insert headers/footers
       customize a presentation
       rearrange and print slides
       Power Point

Computers and networking                                                   14hrs
      Concept of networking
      Local area network {LAN}
      Metropolitan area network {MAN}
      Wide area network {WAN}
      International Network {Internet}
      World wide web{www}
      Benefits of networking
      E-mailing
      E-commerce
Mode of delivery
Lectures, group discussion and tutorials

Assessment
Course Work                 40%
Final Examination           60%


                                                                                          25
Course Name           :       FUNDAMENTAL ACCOUNTING PRINCIPLES
Course Level          :       Level 1
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description

Many students of Business Studies are likely to assume positions of Chief Accountants.
They should therefore be able to interpret financial information. This course is meant to
give them both the knowledge and skills of analysing financial information for purposes
of making sound economic decisions.

Course objectives
   The course is intended to introduce students to basic accounting principles
   To enable student develop skills preparing accounts

Course outline

Introduction to accounting                                                       6hrs

      Definition of accounting and basic elements of an accounting equation, i.e. assets,
       liability and ownership capital
      Meaning of debit and credit
      Debit and credit rules of assets , liabilities and ownerships

General journal entries                                                           6hrs
    Illustration of entries with practical review questions

Ledgers                                                                          3hrs
    Post figures from the general journal to ledgers , balancing off various accounts,
      and distinguishing between the debit and credit balance

The trial balance                                                                  3hrs
    Preparation of trial balance and its importance
    Review questions

Final accounts of sole traders                                                      3hrs
    Trading and profit and loss account
    Balance sheet
    Importance of those financial statements and their adjustments

Adjustments before final accounts                                                    3hrs
    Depreciation of fixed assets, nature and methods of calculations
    Bad debts and provision for bad debts
    Pre-paid and owing expenses
Special journals                                                                    6hrs
    Sales journal and their ledgers , trade discounts, credit control and returns inwards
       journal
    Purchases journal and its ledgers, and its returns outwards journal.


                                                                                          26
Cash books                                                               3hrs
    Drawings up a cash book , and its importance (two column and three column three
      column cash books)

Errors in a trial balance                                                  3hrs
    Errors affecting or not affecting the trial balance agreement
    Types of errors and their correction

Banking reconciliation statement                                             6hrs
    Completing entries in the cash book, and importance of a reconciling a bank
      statement
    Types of errors and their correction

Manufacturing accounts                                                     3hrs
   Financial statements
   Reports made by a manufacturing business organization
   Other concepts related to manufacturing accounts
   Direct and indirect material cost
   Direct and indirect labour cost
   Factory over heads
   Prime costs and conversion costs

Note: Contact hours will be 45 and tutorials will be 30 Hrs


Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                                                    27
YEAR 2


Course Name           :      HUMAN RESOURCES MANAGEMENT
Course Level          :      Level 2
Course Credit         :      4CU
Contact Hours         :      60 Hrs


Course description

This introductory course to human Resources management is intended to cover basic
personnel functions of planning, recruitment selection, training appraising motivating and
maintaining employee performance.
This course therefore should be geared towards making students understand the various
functions of human resources management and responsibilities of both managers and
employees

Course objectives

      To introduce students to the critical role human resource management plays in the
       survival of organisations.
      To enable students appreciate the issues and challenges in managing human
       resources in different organisations.
      Students will be expected to get equipped with the ability to plan for human
       resources
      Analyse human resource policies in both business and non-business organisations

Course content

Introduction                                                              3hrs
          Course overview
          History of HRM
          Competitive challenges

Human resource planning in organization                                   6hrs
          Job analysis
          Job description and specification
          Internal supply and demand
          Delivering expected human resource gaps

Recruitment, selection, and placement                                     6hrs
       The recruitment process
       Sources of employees
       Advertisement
       The selection and screening process
       Problems encountered
       Problems encountered during the process




                                                                                       28
Equal employment opportunities                      6hrs
       Types of discrimination
       Harassment
       Protected groups

Performance appraisal                               6hrs
       Types of performance appraisal techniques
       Appraisal interviews
       Management by objective

Training and development of employees               6hrs
       Orientation
       On –job training
       Off-job training
       Evaluation of their effectiveness
       Gender issues in training
       Wages and salary administration

Maintenance of human resources                      6hrs
    Health, safety and welfare
    Employee counseling
    Grievances and discipline
    Management of accidents and emergencies

Reward management in organisation                   6hrs
    Types of remuneration
    Administration of salaries and wages
    Pensions and terminal benefits

Separation                                          6hrs
    Planning for separation
    Retirement
    Termination
    Resignation
    Out placement etc

Trade unions and industrial                         9hrs
    Trade Unions and the roles
    Development in of trade unions in Uganda
    Concept of collective bargaining

Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                    40%
Final Examination              60%


                                                           29
Course Name           :       MARKETING MANAGEMENT
Course Level          :       Level 2
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description
The course is aimed at enabling the students acquire the skills in managing marketing
activities, ethics and growth of businesses. This course is to re-orientate the students in
application of marketing to both profit and non-profit making organization


Course objectives
  Highlight the essential concepts and techniques in marketing
  To enable the students to appreciate the role marketing plays in creating and retaining
  customers.
The course content
Introduction to marketing                                                      5hrs
    The core concept of marketing
    Marketing management defined & analyzed
    Company orientation towards the market place
         -        Product concept
         -        Production concept
         -        Selling /sales concept
         -        Marketing concept
         -        Societal marketing concept
         -        Challenges of doing business in rapidly changing environment

Marketing management process                                                       8hrs
         Analysing marketing opportunities
         Scanning the environment
         Segmentation and targeting
         Designing the business portfolio
         Designing marketing strategies
         Implementation of strategies
         Evaluation and control of strategies

Marketing organisation                                                             5hrs
         Basic organisation structure
         Organisation of marketing department
         Adoption of company structure and requirements

Production planning                                                           8hrs
          Definition of production planning, tangible, augmented and generic
            products, product mix strategies, product positioning and the product life
            cycle in depth.


                                                                                          30
             New product development, types of new products, reason for new product
              planning process
             Growth of products - product life cycle (PLC) - extending the lives of
              mature product and strategic product deletion
             Branding, labeling, packaging and their importance

Pricing dimensions of pricing policy                                        5hrs
        Pricing methods – 3 Cs
        Pricing structures and competition
        Administration of pricing change

Product distribution                                                        8hrs
       Development and structure of distributive outlets
       Wholesaling and retailing functions
       Relationships between producers, distributors and customers
       Changes in the distribution
       Physical distribution, management and logistics, role of agents
       Factors affecting channel choice
       Distribution costs
       The significance of integration distribution channels

Product promotion (Marketing communication)                                 8hrs
       Element of the promotional mix
       Promotion planning
       Importance of promotion

Marketing research                                                          8hrs
      Distinction between market and marketing research
      Importance of marketing research
      Marketing research process
      Sources of data
      Challenges in marketing research

Customer retention                                                          5hrs
       Importance of customer retention
       Strategies for retention


Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                                                   31
Course Name           :          BUSINESS FINANCE
Course Level          :          Level 2
Course Credit         :          4 CU
Contact Hours         :          60 Hrs

Course description

This course unit is designed in a way to expose students to the finance functions and some
major aspects of any organisation‟s financial system. This course covers the study of
business environments, source of finance, working capital management, dividend policy,
capital structures and capital budgeting

Course objectives

Students will be expected to;-

      Acquire an understanding of major and fundamental financial principles and
       concepts
      Become familiar with investment analysis techniques and problems
      Learn how to develop and manage a Capital Structure to achieve business goals
      Understand the different components of money and capital markets and their
       attributes to the firm.
      Appreciate the roles of the financial manager in the any organisation‟s operations

Course outline

Introduction                                                              4hrs
    Business Finance
    Sources of Finance
    Types of organisations
    Goals and functions of business finance
    The role of finance manager

   Basic valuation concepts                                               8hrs

      Time preference for money
      Present value concept
      Future value concepts
      Valuation model
      The role of interest rates

Capital budgeting decisions                                               10hrs

      Nature and importance of capital budgeting decisions
      Capital budgeting decisions
      Approaches to capital budgeting
      Techniques of capital budgeting


                                                                                       32
           -         Pay back period
           -         Accounting rate of return
           -         Net present value
           -         Internal rate of return

Financial markets                                             8hrs

      Money Markets
      Capital Markets

Sources of finance                                            8hrs

      Equity Finance
      Debt Finance

Working capital management                                    9hrs

      Basic concepts of Working Capital
      Management of Receivables
      Management of Cash
      Management of Inventory

The dividend policy of a company                       5hrs
    Dividend policy
    Dividend Valuation Model
    Ratios relevant to Shareholders

Company capital structure                              8hrs
   Basic Principles
   Approaches to Determination of Capital Structure
   Cost of Capital
   Determination of Cost of Capital


Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                                     33
Course Name           :       MANAGEMENT INFORMATION SYSTEM
Course Level          :       Level 2
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description

The course deals with how information systems may be used, developed and managed to
support the operational, tactical and strategic decision – making activities and operations
of organizations.

Course objectives
   Students should be able to know how information integrates the various parts of
      an organization, the nature of information the organisation needs and how
      information technology on management processes affects organisations.
   Students should be able to know how management information systems are
      developed and managed to help users meet their information needs.
   Application of this knowledge and these skills in managing organizations


Course content

Introduction                                                               7hrs
    Definition of MIS,
    Information systems and business framework,
    Importance of MIS to an organization system,
    Computer based information,

Information systems                                                        8hrs
    Formal and informal information system,
    Computer based information system,
    Classic management triangle,
    Classification and configuration of information system,

The internet                                                               8hrs
    Categories of applications supported by the internet,
    Component of the internet,
    Governance of the internet.

E-Commerce                                                                8hrs
    Introduction to e-commerce,
    E-markets and how they work,
    Descriptive features of e-markets visa-vise inter-organisational information
     systems e.g. edi etc.

Managing information systems                                               8hrs
   Organising information systems



                                                                                        34
       Systems development and management
       Operations management
       Managing technical services
       Managing information services personnel

Information systems planning                                       8hrs
    Planning terminologies
    Types of information systems planning
    Information systems planning methodologies

Data base management                                               5hrs
    Introduction to data base management systems using MS Acess

Computer crimes, ethics and societies                              8hrs
   Impacts of computer on society
   Computer crimes
   Computer ethics
   Controls and managerial responsibilities

Mode of delivery

Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                                          35
Course Name               :    PRODUCTION AND OPERATION MANAGEMENT
Course Level              :    Level 2
Course Credit             :    4 CU
Contact Hours             :    60 Hrs


Course description
The course involves theoretical and practical issues in production and operation.
Emphasis is laid on the interrelatedness of operations function with other disciplines
of management

Course objectives
To enable students understand and appreciate the transformation process of goods and
services through optimal use of available resources so as to help achieve desired and
competitive qualities and quantities of a goods/services at minimal costs

Course content
The nature of POM                                                           4hrs
       Why Operations
       The evaluation of operations
       The operations manager

Quality management                                                          8hrs
       Principles, techniques and tactics
       Quality circles
Product/service and design                                                  7hrs
       Job, plant batch and flow processes
Forecasting,                                                                5hrs
       Importance of forecasting,
       Techniques and basic methods, selecting, best methods
Capacity planning                                                           5hrs
       Its importance
       How it is done – break-even analysis

Layout of the facility                                                      4hrs
    Factors affecting plant layout
    Ethical considerations

Equipment selection and maintenance                                         6hrs

Job Design,                                                                 5hrs
    Personnel policy and planning


                                                                                         36
      Health & safety,
      Remuneration

Inventory management                       6hrs
    Economic order quantity model
    Inventory management costs
    Materials management

Project management,                        6hrs
    Planning scheduling
    Cost analysis


Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                  37
Course Name           :      DEVELOPMENT ECONOMICS
Course Level          :      Level 2
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

Course description
Principles of Development Economics provide an appropriate introduction to economics
for students in developing countries. It addresses itself to the major critical issues of
economic and social development in the developing, underdeveloped or least developed
countries (LDCs) of Africa, Asia, Latin America and the Middle East. Topics covered
include; unemployment, the low productivity of agriculture, international economic
dependence, rapid population growth, environmental degradation, scarcity of skilled
human resources and management expertise, widespread poverty and growing income
inequality.

Course objective
   To introduce students to basic concepts and theories of development economics in
      developing countries
   To help students appreciate how the major development economics variables
      affect business and the economy
   To equip the students with development economics tools to make decisions in
      their businesses/ organisations.

Course content
The concept of economic growth and economic development.                 4hrs
    Characteristics of less developed economies
    Measurement of economic development (Indices)
    Obstacles to economic development
    Country experience, Uganda
    Sustainable development.

Economic growth                                                          6hrs
    Factors of economic growth
    Benefits and costs of growth
    Models of economic growth
     - Rostow‟s stages theory
     - Adam Smith‟s Theory of Development
     - The Classical Theory
     - The Schumpeteria Theory
     - Lewis‟s theory of unlimited supplies of labour
Poverty and income distribution                                          4hrs
    Definition
    Measurement of poverty
    Characteristics of the poor
    Poverty alleviation programmes in Uganda
    Income distribution
    Functional and size distribution of income


                                                                                      38
      Policies for income re-distribution

Capital formation and economic development         6hrs
   Services of capital
   Reasons for low rates of capital formation
   The role of foreign capital in development.

Population and development                         4hrs
    Factors determining population growth
    Arguments for and against population growth
    Theory of demographic transition
    Malthusian theory of population
    Control of high population growth

Unemployment                                       4hrs
   General causes of unemployment
   Types of unemployment
   Solutions to unemployment problems
   Rural-Urban migration – Todaro Model.

Education and development                          4hrs
   a) Importance of human capital formation
   b) Benefits and costs of education
   c) Educational Planning and Policy
Agriculture                                        4hrs
    Characteristics of agriculture in LDCs
    The role of agriculture in development
    Obstacles of agricultural development
    Strategies for agricultural development
    Food security

Industry                                           6hrs
    The meaning of industrial sector
    Components of industrial sector
    Pre-conditions for industrialisation
    Arguments for industrialization
    The role of Industry in development
    Obstacles of industrializations
    Policy options

Development strategies                             8hrs
    Import substitution
    Export promotion
    Balanced growth
    Unbalanced growth

Foreign aid                                        4hrs
    Types of foreign aid


                                                          39
       Bilateral and multi-lateral aid.
       Arguments for and against foreign aid.

International development issues                 6hrs
    Balance of payment problems
    Foreign debt
    Economic Integration/Cooperation


Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                        40
Course Name            :      TAXATION MANAGEMENT
Course Level           :      Level 2
Course Credit          :      4 CU
Contact Hours          :      60 Hrs

Course description

The course gives fundamental information about the basic principles and issues of
taxation. The course also examines the various tax and revenue processes in respect of the
various taxes imposed by the central government.

Course objectives
   To introduce basic concepts of taxation to enable students appreciate the role of
      taxation in the economic development
   To show how taxation affects national/macro economic decisions and its impact
      on socio-economic development of a nation
   To equip students with various aspects of taxation theory and computation so that
      at the end of the study they will be able to tackle practical taxation problems

 Course content                                                           8hrs

Part 1

        Basic Concepts and purpose of taxation
        Principles of an optimal tax system
        Classification of taxes
        Effects and incidence of taxation
        Taxable capacity

Part 11
Taxation Laws                                                             16hrs
    Why tax law
    Contents of tax law
    Specification of the tax
    Registration of eligible tax payable
    Record keeping
    Returns
    Objections and appeals
    Offences

PART III
Tax Systems                                                               10hrs
    Meaning, purpose and importance of tax system
    Characteristics of a good tax system
    Design of a good tax system




                                                                                       41
PART IV
Tax Administration                                              12hrs
    Meaning of tax administration
    Tax regimes
        -         Types of tax regimes
        -         Advantages and disadvantages of each
        -         Problems associated with each type

PART VI
Tax administration in Uganda                                    14hrs
    Meaning, purpose and importance of fiscal administration
    Centralized Vs decentralised systems of taxation
    Challenges of fiscal administration in Uganda



Mode of delivery
Lectures, group discussion and tutorials

Assessment

Course Work                 40%
Final Examination           60%




                                                                        42
Course Name           : QUANTITATIVE METHODS FOR BUSINESS DECISIONS
Course Level          : Level 2
Course Credit         : 4 CU
Contact Hours         : 60 Hrs

Course description

The course introduces students to a number of quantitative models for effective problem
solving techniques for managers in business.

Course objectives

      To enable the students to acquire and apply the quantitative techniques and skills
       necessary for decision making in business
      The course is intended to help students develop analytical skills for business
       decisions
      To expose students to the techniques of forecasting that are necessary for future
       business decisions

Introduction to statistics                                                 9hrs
    Definition
    Scopes
    Importance
    Basic concepts
    Scales of measurement
    Data
    Methods of collecting data
    Tabulation and presentation of data
    Relative and cumulative frequency.

Graphics for quantitative data, i.e. histograms, frequency, polygon, 21hrs
    Measures of central location, i.e. mean, media and mode.
    Measurements of dispersion i.e. range, quantities, standard deviation, coefficient
      of variation, symmetry of the distribution etc
    Correlation i.e. scatters diagram, goodness of fit, coefficients of correlation, and
      coefficient of determination.

Basic mathematics for finance                                              30hrs
     Simple interest
     Compound interest
     Annual percentage rate of interest
     Annuities
     Sinking fund
     Present values discounted cash flow and investment appraisal
     Calculating the present value of an annuity
     Calculating NPV
     Calculating IRR
     Calculating the pay back period



                                                                                        43
Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -         40%
Final Exam -          60%




                                            44
Course Name           :       INTERMEDIATE ACCOUNTING
Course Level          :       Level 2
Course Credit         :       4 CU
Contact Hours         :       60 Hrs Contact Hours

Course description

It is a bridge course that prepares students for advanced accounts .It covers transactions
related to partnership businesses, group/company accounts, ratio analysis of financial
statements and branch accounting and incomplete records

Course objective

To improve candidate‟s ability to understand higher accounting in addition to what they
have already covered in Fundamental Accounting Principles

Course content

Control accounts                                                            8hrs
    Location of error after a suspense accounts correction of errors in the closed
       ledgers, and revision of financial statements
    Control accounts and internal control

Partnership accounts                                                            16hrs
     Need, nature and purpose of partnership
     Rise of goodwill in the partners‟ book and its valuation. Goodwill account opened
       or not opened and effect on partner‟s capital and balance sheet
     Admission, recruitment, death of partners, and dissolution of partnership
       Financial statements of partnership and appropriation of profits

Incomplete records                                                            8hrs
     Double and single entry systems of book keeping and their merits and demerits
     Mechanisms of converting incomplete records into complete records, and to
      prepare Trial balance and the financial statements thereafter

Departmental and branch accounting                                           8hrs
    Principles of allocation of overhead to departments, departmental transfers and
      departmental income statements
    Types of branches, accounting systems for dependant branches transaction in the
      head office records and at branch

Interpretation of accounts                                                        8hrs
     Measures of liquidity, profitability and solvency of a business organization
     Ratio method of analysis of financial statement, limitations of accounting ratios


Company accounts                                                              12hrs
    Introduction to company accounts, types of companies and capital structure
    Accounting for issue of shares and debentures, dividend and interest


                                                                                          45
       Preparation of financial statements foe both internal use and publication


Mode of delivery

Lectures, group discussions and tutorials

Assessment
Course work     -   40%
Final Exams         60%




                                                                                    46
                                        YEAR 3

                               COMMON COURSES

Course Name           :       ENTREPRENEURSHIP SKILLS DEVELOPMENT
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs


Course description

The course deals with enabling students to develop a mentality of thinking innovatively to
create jobs other than seeking jobs. Its content will include; Theories of Entrepreneurial
Culture, Entrepreneurial Support Systems and the State and Entrepreneurship.

Course objectives

       Equip students with skills to start and own a business
       To instill in the students entrepreneurial attitudes to counteract tough business
        challenges
       To instill in the students the culture of job-creators rather than job-seekers
       By the end of the course the students should be able to design and interpret a
        business plan.

Course content

Introduction                                                               4hrs
       The entrepreneurs and entrepreneurship
       Entrepreneurial characteristics
       Classification of entrepreneurs
       Barriers to entrepreneurship and how to overcome them

The Entrepreneurial process                                                4hrs
       Trigger events, idea generation, evaluating opportunities, planning, resource
        mobilization
       Implementation

Idea generation                                                            8hrs
       Introduction to creativity and creative thinking
       Where to search for business ideas
       Barriers to creativity
       Methods of generating ideas

Starting a business                                                        4hrs
     Decision on whether to start a new one, buyout, franchise etc;
     Location, factors influencing location




                                                                                        47
Feasibility study                                                    8hrs
       The importance of research
       Economic feasibility, marketing feasibility, technical feasibility, financial
        feasibility, operational feasibility, schedule feasibility

Business plan development                                                 16hrs
       Legal considerations
       Technical requirements – premises, production, quality assurance, …
       Defining your customer
       Understanding your competitors
       Sales and marketing strategies
       Financial & cash flow requirements

Resource mobilization                                                     4hrs
       Equity funds - personal savings and bootstrapping, love cash – friends and
        relatives, retained earnings, trade credit and issue of shares
       External funds – short and long term loans, overdrafts, debentures and bonds
       Others – trade credit, leasing and debentures
       Human resources

Business risk management                                                  4hrs
       Risk control, Loss of property, Risk identification, Risk Assessment, Risk
        Management and Control

Disadvantaged people and entrepreneurship                                 4hrs
       Poverty and entrepreneurship
       How entrepreneurship can help the disadvantaged
       Can the disadvantaged be entrepreneurs?
       The “disadvantaged” entrepreneurs

Entrepreneurship development in Uganda                                    4hrs
       Importance of entrepreneurship to the community
       Conditions for entrepreneurship development
       Status of entrepreneurship development in Uganda
       Developing entrepreneurial communities


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work     -        40%
Final Exam      -       60%




                                                                                       48
Course Name           :      STRATEGIC MANAGEMENT
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

Course description
The course is intended to bring together knowledge that has been acquired through
different functional areas of business namely: Marketing, finance, operations and human
resources management and uses of techniques that are imparted through the decision
making and analytical courses to enable the student to have an overall view of the
organization and where it is going.

Course objectives
    The student will be exposed to concepts of strategy, how it is formulated and
       implemented.
    To enable the student to analyze the environment, both the internal and external
       environment to the organization.
    To enable the student to analyze an industry and competitors and to generate,
       evaluate and implement different strategic alternatives.
    Enable the students to develop strategic plans for the organization, implement and
       monitor.

Course outline:

The concept of strategic management                                     4hrs
    Meaning of strategic management
    Strategy in context
    Strategy formulation
    Strategy implementation
    Strategic management and planning.

Environmental analysis                                                  12hrs
Internal analysis
     Corporate position and performance
     Finance
     Human resources
     Marketing
     Production

What are our resources?
Strategic performance indicators:
     Market share
     Sales growth
     Net profit margins
     Labour turnover rates

External analysis
    Scanning the environment



                                                                                    49
    Economic and non-economic factors
    Opportunities and threats
    Technological
    Social-cultural issues.
Industry analysis                             14hrs
    Industry structure
    Industry life cycle
    Driving forces
    Industry analysis Models
           - Michael Porter model
           - Ignor Ansoff model
           - BCG model
           - GCE model
           - Others.
Competitive analysis                          6hrs
    Competitive forces
    Competitive advantage
    Sustaining competitive advantage
Levels of strategy                            6hrs
    Corporate level
    Business unit
    Functional level

Strategy in non-profit making organisations   6hrs
    Public service
    NGO – Charities
    Universities etc

Strategy implementation                       6hrs
    Goals and objectives
    Immediate actions
    Organizational structure
    Corporate culture

Strategy evaluation & control                 6hrs
    Measuring success
    Change management

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -         40%
Final Exam -          60%




                                                      50
Course Name            :      BUSINESS LAW II (COMPANY LAW)
Course Level           :      Level 2
Course Credit          :      4 CU
Contact Hours          :      60 Hrs

Course description

This course is designed to impart knowledge to students on the various aspects relating to
business undertakings and operations .It is intended to cover the legal aspects of a
business like the law of contract, arbitration, law of agency, labour laws and the
Companies Act in general.

Course objectives

      The objectives of the course are to impart to students various aspects relating to
       business under takings and operations.
      It is particularly intended that students should have a full grasp of legal principles
       relating to corporate business.

Content

Evolution of companies as business associations in Britain.
    State intervention in development of companies from medieval time (1700 A.D)
       to present day.
    Natural and classification of companies: Statutory,
    Chartered and Registered Companies.                                    4 hrs

Promotion and formation of a company                                             6 hrs
    The role of promoters; their rights and obligations
    Role of Registrar of Companies
    Steps for incorporating a company and documents required by Law:
     The role of memorandum of association, articles of association, certificate of
     incorporation and trading licence.
    Private and public companies compared: Advantages and limitations.

The theory/concept of corporate status/personality                                  5 hrs
    A company as an artificial person or legal entity
    The attributes and legal consequences of corporate personality.

Pre-incorporation contracts                                                         6 hrs
    Legal effect

The Ulta – vires doctrine                                                           5hrs
    The rule and its purpose

Lifting the veil of incorporation                                                   6 hrs
     Statutory lifting of the viel
     Lifting the veil under case law (judicial lifting)




                                                                                           51
Management of the company                                                 5 hrs
   The role of Company Officers: Directors, Company Secretary and Auditors:
     Duties and rights and liability.
     The fiduciary relationship
   Investigation and Inspection
   The role of the registrar and the court of law in managing a company
   Indoor (internal) management rule and its exceptions

Company meetings and resolutions                                                 6 hrs
   Types and purpose
   The role of Chairperson

Raising and maintaining capital                                                   6 hrs
    Raising capital by selling shares: ordinary shares, preference, redeemable,
       deferred
    Share flotation: Authorized, paid-up, issued called up and capital
    Capital and dividends
    Insurance of shares: at premium, nominal, discount
    Share certificate, share warrant
    Transfer and transmission of shares
    Lien on shares, forged shares, forfeiture of shares
    Shares and debentures compared
    Debentures and debenture stock
    Charges: fixed and floating charges, their registration, crystallization and
       enforcement.

The Ministry member’s rights                                               5 hrs
    Enforcement of corporate duties: Litigation by company and by a member.

Winding up and dissolution/liquidation of company                           6 hrs
   Types of dissolving a company: voluntary, involuntary and by court supervision
   Commencement and Steps involved
   Role of liquidator and committee of inspection
   Legal consequences: on members, creditors, contributories and the company (and
      its property) at winding up and afterwards

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work     -     40%
Final Exam      -     60%




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Course Name          :      RESEARCH METHODOLOGY
Course Level         :      Level 2
Course Credit        :      4 CU
Contact Hours        :      60 Hrs


Course description

The internet age has resulted into a very dynamic world. This poses both challenges and
opportunities to managers and administrators. Managers and administrators need to make
informed decisions in the face of these changing situations. Research will help such
management to and designs prudent policies.

Course objectives
   Students should be able to appreciate the importance of research in business
      decisions
   Students should be able to understand the principle steps involved in the research
      process
   They should also be able to use different research tools in data collection and
      report writing.
   At the end students should be able to write proposals and conduct research.

Course content

Conceptualization of research,                                          6hrs
   Research methodology/ research methods.
   Research process
   Significance of research to management.
   Research related problems

Defining the research problem,                                          6hrs
    Identifying the research problem,
    Techniques of defining a research problem.

Research design, characteristics of a good design                       12hrs
    Descriptive research
    Analytical research
    Exploration research
    Survey research etc

Sampling,                                                               8hrs
    Methods/designs
    Procedure of sampling
    Sample size

Data collection,                                                        8hrs
    Sources of data – secondary and primary
    Methods – observation, interview, questionnaire


                                                                                    53
      Instruments – interview guides, questionnaire etc

Data processing and analysis,                                               12hrs
    Ways of processing data
    Types of analysis (quantitative and qualitative) statistics in research etc.
    Validity and reliability
    Measurement of variables

Issues of validity and reliability                                          4hrs

Ethical issues in Research                                                  4hrs

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           - 40%
Final Exam     -    60%




                                                                                    54
Course Name           :       BUSINESS ETHICS
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs


Course description
The purpose of this course is to enhance the ethical quality of decision making processes
in organisations. The course examines such issues as the nature of business decisions in
relation to its environment/stakeholders.

Course objectives
    To enable students describe what constitutes ethical and unethical acts
    Enable students became ethically sensitive and active in business activities
    Examine the various ethical issues and how they affect the business world
    Enable students make ethical decisions in their organisations.

Content

An overview of business ethics                                             8hrs
   Definition of ethics
   Importance of business ethics
   Ethics, economics and the law
   Distinction between ethics and morality

The morality of corporations and individuals                               12hrs
    The moral status of corporations
    Moral status of individuals
    The stakeholders theory of corporations
    Corporate governance
    Corporate social responsibility
    Laura Nash‟s guiding questions

Normative theories (their application and limitations in business)         16hrs
    The distributive theory
    Utilitarian theory
    Libertarian theory
    Universalism theory etc

Employer – employee relations                                          8hrs
   Employees‟ rights to work, privacy, healthy and safety, just wage etc
   Employees‟ responsibilities
   Equal opportunities and affirmative action


Contemporary ethical issues in business                                    8hrs
   Ethical issues in marketing, advertising and product safety
   Ethical issues in finance
   Environmental ethics


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      Whistle blowing

Global business ethical issues                8hrs
    Ethical relativism debate
    Wages and working conditions
    Bribery/gifts in business
    Cultural differences and globalization


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -   40%
Final Exam            -    60%




                                                     56
ACCOUNTING SPECIALISATION

Course Name           :      ADVANCED ACCOUNTING
Course Level          :      Level 3
Course Credit         :      4CU
Contact Hours         :      60 Hrs

Course description:

The course equips students with knowledge and understanding of more advanced
accounting practices in accordance with the contemporary legislations, and accounting
standards. It covers areas such as Accounting Theory, Interpretation of Financial Reports,
and Statements, Accounting System and Accounting for Business Purchase i.e.
Amalgamation and Reconstruction, Cash Flow Statements and Hire Purchase.

Course objectives

          To enhance students‟ capacity to prepare financial statement for companies
          To help students appreciate the role of advanced accounting in present
           accounting practices
          To help students understand the modern procedure followed in accounting
           adjustments, reconstruction and takeovers.

Course outline

Accounting theory                                                                 8hrs
       An overview of accounting
       Definitions of accounting and classifications
       The theories and concepts of accounting

Comparability and the interpretation of financial reports                      8hrs
      Increasing comparability of financial reports-including accounting standards
      Interpretation and comparison of financial statements reports- including
        accounting standards.

VAT and lease accounting,                                                         4hrs
      Advanced issue of VAT and different tax rate

Introduction to preparation of consolidated financial statements                  4hrs
       Types of group structures
       Basic concepts in consolidated accounts
       Determining the fair values of net assets
       Methods of consolidation

Accounting for business purchase                                                  12hrs
       Determination of purchase consideration,
       Amalgamation
       Reconstruction


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          Disposals
          Destructions
          Depreciation
          Records of Vendor & purchasing company

Consolidation of balance sheets                                  12hrs
       Inter-company transactions, balances and indebtedness
       Minority interest/minority equity holding
       Consolidation of holding subsidiary relationship
       Exemptions from the requirement to prepare consolidated financial
          relationships

Cash flow statement                                                  8hrs
        Historical Background and major concepts on the statement
        Direct and indirect methods

Hire purchase                                                        4hrs
       Background and importance of hire purchase


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work            -   40%
Final Exam            -    60%




                                                                            58
Course Name             :    COST ACCOUNTING
Course Level            :     Level 3
Course Credit           :     4 CU
Contact Hours           :     60 Hrs

Course description
This course emphases cost control in the process of manufacturing and service creation. It
looks at three cost elements of production i.e. materials, labour & factory overhead. It
later formulates these costs into statement such as cost sheet and cost budgets

Course objective:
          To expose students to the various cost accounting principles and concepts
          To equip students with the knowledge required to generate and interpret cost
           data
          To be able to cost various activities and products
Course content
Cost Accounting,                                                                      8hrs
      Relation of the cost department to other departments and cost control
      Definition ,nature and scope of cost accounting
      Relation of the cost department to other department and cost control as a tool as a
       tool of planning, sources of cost accounting data
      Classification and uses of costs; and their relation to manufacturing departments

Financial statements,                                                             8hrs
     Manufacturing costs and costs of goods manufactured and cost of goods sold
     Concept of direct materials, work in progress and finished goods; and their
      presentation in financial statements
Costing techniques                                                                12hrs
      Specific order costing
      Operating/service costing
      Order costing,
      Job order cycle entries
      Job order cost sheet and its objectives
      Over or under applied factory overhead, and its effect to cost of goods sold




                                                                                             59
Process Costing,
      Cost of production report composition of total and unit costs charged to different
       departments and at specific periods, finished products during the period, and costs
       assigned to units still in progress and those lost in process
      Material added into process and the calculation of equivalent production under
       FIFO or AVERAGE costing method

Joint Product Costing,                                                            8hrs
      Allocation of costs related to each product when products are processed and
       manufactured jointly

Standard Costing,                                                                 8hrs
      Setting of standard and analysis of variances i.e. material ,labour and factory
       overhead variances
      Calculation of these variances and their usefulness and importance in decision
       making

Budgeting,                                                                        8hrs
    Budgets and budgeting definition, importance and limits of budgeting
    Cash budgeting, flexible budgeting and budgeting control
Break –Even Analysis,                                                             8hrs
      To understand and calculate break-even, the principle upon which it is based and
       its importance
      Constructing a break –even chart
      Break- even point in sales volume units and in currency ( Monetary terms)

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work     -       40%
Final Exam          -   60%




                                                                                         60
Course Name           :      MANAGEMENT ACCOUNTING
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

 Course description :

This course presents in a systematic manner how management information is handled by
the management of a specific organisation should be generated, analysed and presented in
order to help it (the management) make wise and well informed decisions.

Course objectives:

       Develop the students analytical skills when handling an issue whether as an
        individual or as a group or on behalf of another or others.
       Help the students develop competence and confidence in generating, analysing
               and presenting information needed for specific purpose(s).
       Help the students understand how to make wise and well informed decisions.

Course outline

       Overview of accounting:                                                 8 hrs
        Broad view of accounting , its purposes and importance
        Features/Characteristics of:
          -        Financial accounting
          -        Cost accounting, and
          -        Management accounting
        Similarities and contracts of the three branches of accounting.
       Nature, purpose, importance and role of management accounting:           8hrs
        Nature of management accounting
        Purpose
        Importance
        Role
        Problems faced by a management accountant
        Financial analysis:                                                   8 hrs
        Basics of financial analysis
        Types of financial analysis
             -         Horizontal analysis
             -         Vertical analysis
             -         Ratio analysis
        Limitations of financial analysis
                                                                               8 hrs
       Review of Cost accounting:




                                                                                       61
  Basic cost accounting concepts and their application
  Application of the costing systems:
   -         Absorption costing system
   -         Marginal costing system
 Overhead absorption and the problems of allocating the common
   costs.
Cost behaviour:                                                   4 hrs
 Basics of cost behaviour
 Types of costs and their implications
   -         Fixed costs
   -         Variable costs
   -         Mixed costs
   -         Jumping and step costs
Cost-volume-profit analysis (CVPA)                                4 hrs
 Basics of cost-volume-profit analysis
 The accountants model of the CVPA:
   -         Assumptions
   -         Break-even point (Chart and Algebra approaches)
   -         Weaknesses of the break-even point analysis (BEPA)
 Usefulness/importance of CVPA/BEPA
 Limitation of CVPA
Budgeting and budgetory control:                                  4 hrs
 Basics of budgeting and budgetary control
 Types of budgets
   -         Operating
   -         Master
   -         Flexible budgets vs fixed budgets
Quantitative techniques for planning and decision making          8 hrs
 Purpose of quantitative techniques
 Some of the techniques considered:
   -         Correlation and regression analysis
   -         Time series
   -         Probability distributions
   -         Linear programming
 Limitations of these techniques
 Problems of using the techniques in Uganda
Divisional performance evaluation                                 4 hrs
 Basics of divisional performance evaluation
 Evaluation of division‟s performance
 Evaluation of the division manager‟s performance
 Precautions in divisional performance evaluation
Behavioral aspects in management accounting                       4 hrs
 Basics of behaviour
 Examination and handling of behaviour under:
   -         Budgeting and budgetary control
   -         Planning and plan implementation
   -         Monitoring and control
   -         Decision making and decision implementation
 Precautions under behaviour management




                                                                          62
Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work          -     40%
Final Exam -       60%




                                            63
Course Name            :      COMPUTERIZED ACCOUNTING
Course Level           :      Level 3
Course Credit          :      4CU
Contact Hours          :      60 Hrs

Course description

Accounting information used to be generated using a manual system and computer, to a
lesser extent

The Advance in technology therefore, with key emphasis to improve on service delivery
in terms of accuracy, consistency, reliability and quickly reporting requires accounting
students to be equipped with computer based skills and knowledge in their profession.
This puts them in a firm competitive position in this era of technology. The course has
been designed with right ingredients to enable students acquire computing skills related to
accounting.

Course objectives
At the end of the course, the students should be able;

   To appreciate the role of accounting information system in successful office
    environment
   To use spread sheets and standard accounting packages in producing accounting
    information for decision making
   Develop and manage security system as a safe guard against the likely losses in
    business

Course content

Configuration of a financial accounting program                                    8hrs
       Architecture /design of program
       Settings/configuration

Nominal ledger                                                                     16hrs
      Charts of accounts design
      Journal entries
      Nominal ledger cash and bank transactions
      Recurring entries
      Bank reconciliation

Sales ledger and purchase ledger                                                   12 hrs
         Adjustments to sales ledger and purchase ledger
         Write-off, refunds, and returns

Purchase order processing                                                          8 hrs
       Product quantity adjustments
       Purchase order and deliveries
       Payment for order



                                                                                          64
Sales order processing                      8 hrs
    Sales order and dispatches
    Receipts from order

Invoicing                                   8 hrs
    Service invoicing
    Product cash sales


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work               -   40%
Final Exam               -    60%




                                                65
Course Name           :       AUDITING AND INVESTIGATION
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description

This course is intended to expose students to the main aspects of auditing and
investigations. It covers the objectives of auditing, planning and conducting of audit
investigations up to the writing of audit reports.

Course objectives
      To justify the need for, the nature and the scope of auditing
      To explain and be able to apply and use the basic principles and procedures of
       auditing.

Detailed course outline
The general audit environment                                                    6 hrs
      Meaning of auditing
      Audit objectives
      Classification and types of audits
      Advantages and limitations of auditing

The legal and professional environment of the auditor                            10 hrs
      Auditing and the Companies Act
      Qualifications, appointment, removal rights, duties, powers and liabilities of the
       auditor
   Auditor‟s liability in the detection and prevention of errors and frauds.
   Independence of the auditor
Audit planning, controlling and recording                                        8 hrs
    Nature and structure
    Importance of audit planning, control and recording
    Audit guidelines
Internal control                                                                 6hrs
    Meaning
    Features of a good internal control system
    Internal audit and internal check
    Role of ICS in the detection and prevention of errors and frauds
Internal and external audit                                                      6 hrs
      Meaning of internal and external audit
      Role of internal and external audit
      Responsibility of internal audit and relationship with external auditor




                                                                                        66
Audit evidence                                         6 hrs
    Meaning and methods of gathering audit evidence
    Recording of audit evidence
    Classification of audit evidence
    Reliability of audit evidence
    Materiality of audit evidence
Substantive tests                                      12 hrs
   Nature of substantive tests
   Auditor programme
   Audit of assets and liability
   Audit of cash transactions
   Audit of items disclosed in financial statements
Audit report                                           6 hrs
      Unqualified audit report
      Qualified audit report


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -   40%
Final Exam            -    60%




                                                           67
Course Name           :       PUBLIC SECTOR ACCOUNTING
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Brief description
The course covers an understanding of the public sector, performance-driven funding
mechanisms in public services, privatisation, globalisation and liberalisation in an
economy; and management of public sector organisations and the study of governance
systems.

Course objectives
By the end of the course students should be able to:
    Evaluate the effectiveness of management accounting innovations in the public
       sector;
      Understand how budgeting and budgetary controls are implemented in public
       sector
      Demonstrate an understanding of the relevance of accounting to the more effective
       direction and management of public sector organisations and the governance
       systems.


Course content
The nature, origins and purpose of the public sector                            8hrs
      Concepts of economy,
      Efficiency and effectiveness in the public sector local authorities,
      Sources of funds and patterns of expenditure,
      Accounting practice and financial statements

Public services in Uganda;                                                      16hrs
      Political environment and public service delivery;
      Nationalization, privatisation and regulation;
      Globalization and liberalisation;
      Accountability (political, legal, financial; consumer; professional).
      Managing and measuring performance;
      The links between financial information and performance indicators.
      Management of the public sector

Resources in the public sector;                                                 12hrs
    Resource allocation and management;
    The changing methods of financing public services;
    Providing national and local services using non profit making bodies;

Budgeting and budgetary control procedures in the public sector;                12hrs
   Capital charging and devolved budgets;



                                                                                       68
      Private finance initiatives.
      The role of parliament and other legislative bodies in resource allocation and
       management of public funds.

Accounting in central government and local governments;                       12hrs
    Financial regulations as provided for in the Local Governments Act 1999,
    Financial provisions in the Constitution of the Republic of Uganda 1995.
    Investment appraisal methodologies within government.
    Public sector auditing: value for money;
    Performance audits; management audits; regularity and propriety;


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -         40%
Final Exam -          60%




                                                                                  69
                           MARKETING SPECIALISATION

Course Name           :       SALES FORCE MANAGEMENT
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs
Course description

The primary aim of this course is to provide the students with a suitable understanding of
the concepts involved in managing the sales force and sales management in an
organization particularly the profit making organisations. The course also seeks to debate
some of the key management questions as they apply to the sales function. For example,
what effects do alternatives sales strategies; sales and sales management practices have on
company growth and profitability? How can sales function be effectively controlled and
evaluated? The approach is to consider previous work in this area of sales management,
to evaluate what does or does not work and to present sound concepts with recent
empirical evidence.

Objectives of the course

      Understanding the role of selling in a marketing context.
      Explain the role that sales people( force) perform in an organization
      Illustrate the responsibilities involved in the management of sales
      Gain clear insight into personal selling and `sales management
      Identify the organization interfaces between sales and other functions within the
       firm.

Course outline

Salesmanship                                                               6hrs
    Original development of salesmanship
    What salesmanship is
    Salesmanship in the older days and the factors responsible
    Salesmanship an art or science, or a profession
    Importance and utility of salesmanship
    Scope of salesmanship

 Characteristics of salespeople                                            4hrs

      The salesperson
      Quality of good person( also look at bad ones)
      Selling jobs and sales men

Basic knowledge of sales people                                            4hrs
   Knowledge of the organization/company
   Knowledge of goods and selling for profit
   Knowledge of customers and the types of customers
   Psychology in selling


                                                                                        70
Buying motives                                                            4hrs

      Product buying motives
      Patronage buying motives
      Distinguish between buying motives selling points

Selling process                                                           6hrs
     Prospecting, pre approach, the presentation, meeting of objectives and closing the
       sales.
Theories of buying and selling                                            12hrs
     The buying process
     Components of buyer behaviour
     Personal factors in buyer behavior
     Social effects on buyer behaviour
     Organization buyer behaviour
     Selling theories
     Contracts and tendering
     Negotiation
     Technologies in the selling job

 Buyer-seller interactions and relationship selling                       8hrs
    The buyer-seller dyad
    Understanding the interaction
    The interaction and selling
    Implications of the interactions to salesman/woman

The organization of selling efforts                                       8hrs
    IT and sales information system
    MIS and the internet
    Sales forecasting and budgeting
    Choices in sales Organization
    Territory Management
Management of the sales Ffrce                                             8hrs
    Recruitment and selection
    Training g of the sales force
    Leadership and supervision
    Remuneration
    Evaluation and control
    Ethics in selling and sales management

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -      40%
Final Exam -        60%




                                                                                      71
Course Name           :       CHANNELS MARKETING MANAGEMENT
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description

The course informs the student that the basic function of a marketing channel is to
connect consumers and the manufacturers so that the products and services are made
available for consumption. To perform this function the course brings to light various
channel members such as manufacturers, wholesalers and retailers in the bid to form
marketing systems of interdependent members.

Course objectives

At the end of the course the students should have an understanding of the following:
                The fundamental concepts in channel management
                How distribution fits into the total marketing picture
                How to design an effective e-commerce distribution strategy


Course outline

Marketing channels: Structure, functions, and relationships                       4hrs

                 Emergence of marketing channel structure
                 Functions and flows of marketing channels
                 Analysing marketing channel structure

Retailing: critical elements and strategic issues                                 6hrs
               Strategic issues in retailing
               Strategic issues in international retailing

Channel intermediaries: wholesaling                                               8hrs
              The significance of physical distribution
              Implications for physical distribution management
              The physical distribution concept
              A total system perspective
              Transportation decisions
              Warehousing decisions
              Inventory management and control issues
              Order processing and related information system flows
Channel planning: designing channel systems                                       6hrs
              A Blueprint for designing marketing channels

Managing marketing channels                                                       5 hrs
            Marshalling resources for productive channel management



                                                                                         72
             Identifying potential and actual channel conflicts
    Conflict management techniques
Marketing channels policies and potential legal constraints                8hrs
             Marketing coverage policies
             Customer coverage policies
             Pricing policies
             Product line policies
             Selection and termination policies
             Ownership policies

Information systems and channel management                                  8hrs
              Elements of channel information systems
              Impact of information systems
              On the delivery of service outputs
              Impact of information systems on channel flow performance
              Impact of information systems on channel power, conflict co-
                 ordination and co- operation.
              Impact of information system on channel role performance

Assessing marketing channel performance                                    8hrs
              Facets of channel performance
              Measures of channel performance
              Evaluating channel members contributions to channel performance
              The results of channel performance

International marketing channels                                           7hrs
               International channels formation and modes of entry
               International channel effectiveness issues
               Coordinating the International channel

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -   40%
Final Exam            -   60%




                                                                                   73
Course Name           :       RETAIL MARKETING MANAGEMENT
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description:

The course serves the purposes of enabling the students to gain insight into how retail
functions in an organization should be effectively and efficiently undertaken. It also
serves the purpose of developing critical and strategic awareness of the functioning of the
principles of retail businesses in an economy. In many cases, such students will have
already been exposed to marketing principles. Therefore this course is designed to put
marketing knowledge into retail perspective.

Course objectives

The course aims at achieving the following objectives:
    To enable students appreciate retailing issues and become good retail planners and
       effective decision makers;
    To provide students with an understanding of the marketing approach to manage a
       retail unit
    To enable the students to write effective retail plans and strategies and implement
       them.

Course content

Introduction to the world of retailing                                     6hrs
    General understanding of the retail concept
    Retail promotion mix
    Economic significance of retailing
    Opportunities in retailing
    The retail management decision-making process

Retail market structure                                                    4hrs
    What are the different types of retailers?
    What are the differences between these retailers retail mixes?
    How do retailers differ in terms of ownership?

The changing retail environment                                           8hrs
    How are retailers responding to demographic trends?
    How are retailers meeting the needs of time-starved consumers?
    How is the desire to practice green marketing affecting retailing?
    How are Ugandan retailers participating in the global retail environment?
    How are social/political/cultural issues being addressed by retailers?

Consumer buying behaviour                                               8hrs
   Stages consumers go through as they decide on a store to visit, then select
     merchandize to buy.
   Factors influencing customers buying process


                                                                                        74
      Ways of getting customers to visit your retail store more frequently and buy more
       merchandize during each visit.
      Why and how retailers segment markets

Retail marketing strategy                                                6hrs
    Definition of retail strategy
    Ways a retailer can use to build competitive advantage
    Steps in developing a retail strategy
    Different strategic opportunities retailers can pursue

Financial strategy                                                     4hrs
    Income statements/Balance sheets as “Report Cards” for retail organizations
    Strategic profits model and its use

Store location – layout/design/visual merchandizing                      4hrs
    Factors influencing store location trading areas/specific sites

Retail organization and human resource management                        4hrs
    Importance of HRM
    Activities played by retail employees
    Coordination of/motivation of retail employees
    Reducing inventory losses

Integrated retail distribution/information systems                      4hrs
    Effects of distribution/information systems on strategic advantage
    Flow of merchandize/information in retailing
    Effects of technological changes of the 1990s

Planning merchandize assortments                                         4hrs
    Trade-offs of merchandize
    Forecasting sales of different classifications
    Determination of profitability and merchandize decisions

Merchandise purchasing and pricing                                       4hr
   Procedure
   Pricing factors
   Pricing decisions

Managing customer service                                                4hrs
   Specific services offered
   Good customer service/obstacles
   Evaluation of retails service
   Improving customer services
   Measurement of retailer performance

Mode of delivery
Lectures, group discussions and tutorials




                                                                                      75
Assessment
Course work   -       40%
Final Exam        -    60%




                             76
Course Name           :      INTERNATIONAL MARKETING
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

Course description:

The course explores a new set of rules for global marketing that empower the small and
the innovative. It will show how this new set of rules has emerged based on how nature
itself works. Emphasis is placed on the role of the international marketing manager in the
development of marketing strategies for a variety of markets in diverse culture and
economic situations.


Course objectives

      To enlighten students on the growing involvement of companies in business
       outside their geographical boundaries
      To equip students with the relevant skills needed to market companies and their
       products/services internationally

Course content

Overview of International Marketing                                               5hrs
   Definition of international marketing
   The internal marketing process
   Benefits of internal marketing

The International Marketing Environment                                           8hrs

          The economic environment
          Cultural environment
          Political environment
          Legal Environment

International marketing management                                                12hrs
        The global marketing strategy
        International product policy
        International promotion
        The marketing mix for market entry and growing markets

Pricing for international markets                                                 5hrs
        Pricing policy-skimming vs penetration
        Factors influencing international pricing
        Administering pricing

International distribution system                                                 8hrs
        Factors affecting choice of distribution



                                                                                         77
          Distribution patterns
          Alternative middlemen choices

Market entry strategy                                               10hrs
   Exporting
   Licensing
   Joint venture
   Franchising
   Manufacturing
   Countertrade

International marketing in relation to;                              12hrs
    AGOA
    COMESA
    EU
    East African Community
    World Trade Organisation and its impact on global marketing etc

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work         -   40%
Final Exam      -       60%




                                                                             78
Course Name          :       SERVICES MARKETING MANAGEMENT
Course Level         :       Level 3
Course Credit        :       4 CU
Contact Hours        :       60 Hrs

Course description

This course is designed to create awareness in the participants of the paradoxes and
challenges in the marketing and management of services marketing. The specific
objectives of this course are:
    To enable the participants to gain insight into how services can be effectively
        marketed;
    To enable the participants to have high level of awareness about the nature of
        services and their requirements;
    To highlight to the students the problems that service providers are likely to
        confront in the course of services provision and marketing.
    To enable the participants appreciate that services sector has promise for
        economic development of nations.

Course content:

Introduction:                                                               4hrs
    Overview of services marketing
    Definitional issues of „services‟
    Comparison between services and goods (goods-services continuum)
    Evolution of services sector and the trends
    Importance of services sector to an economy.

The nature and characteristics of services:                                 5hrs
    Characteristics of services
    Classifications of services
    Services in manufacturing
    Services marketing.

The service organizational setting:                                         5hrs
    The organizational chart
    The organizational variable
    Corporate culture
    The service role of the people in the organization
    Effective services mission and its development


Services design                                                             6hrs
    The customer mix
    Design elements
    Operating systems classification
    The front and back offices


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      Service blue print
      Services design strategy.

The services setting                                                     5hrs
    The service setting framework
    Elements of service setting
    Three service settings

Service quality                                                          6hrs
    The impact of service quality
    The models of service quality
    Causes of service quality problems
    How to improve service quality
    Tools of quality
    Cost of quality

The services encounter                                                   5hrs
    Types of encounters
    Framework for services encounters
    Service encounters as theatre
    Typical service behaviour.

Service employees and internal marketing                                 6hrs
    Frontline personnel
    Customer and staff care
    Staff dissatisfaction
    Staff turn over
    Maintaining employee commitment.

Managing demand                                                          6hrs
   Strategies for matching demand and supply
   Tailoring capacity to meet demand
   Predicting demand
   Managing demand to fit capacity
   Yield management
   Queuing and the issues.

Delivering satisfaction                                                  6hrs
    Why satisfy customers
    Relationship marketing
    Dissatisfied customers (complaints)
    Effective complaints handling procedure
    Service recovery, customer defection and provision of guarantees.

International services marketing                                         6hrs
    Issues and the strategic challenges
    Barriers to international services marketing
    Strategies for international marketing of services


                                                                                80
Mode of delivery     Lectures, group discussions and tutorials

Assessment
Course work   -     40%
Final Exam        - 60%




                                                                 81
Course Name           :      MARKETING RESEARCH
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

Course description

The course is intended to guide students on how to develop a marketing research proposal
and write a research report. It is concerned with the determination of how the process of
research in marketing and markets is carried out.

Course objectives
   The course is intended to enable students demonstrate the various ways in which
      marketing research is carried out,
   To enable students apply the different methods of research in the marketing
      decision making process,
   To enable students develop appropriate marketing proposals to advance research
      in the marketing field.

Course content

Introduction                                                             4hrs
    Meaning of marketing research
    Types of marketing research
    The research process
    The role of research process in decision making
    Cost and benefit of marketing research

Marketing research in developing countries                               4hrs
   Nature
   Problems and solutions
   The future

Marketing information system (Review)                                    4hrs
   Definition
   Success factors
   Setbacks

Research design                                                         4hrs
    The research process and research design
    What is research design
    Steps in research design process/ activities in the process
    Types of research design: exploratory, descriptive and causal design

Sources of data                                                          12hrs
    Secondary data: sources of secondary data,
    Nature of secondary data, Use of   Secondary data,
    Problems of using secondary data


                                                                                      82
      Primary data: Information from respondents,
      Data objectives, type of information from respondents
      Methods of obtaining data from respondents
      Mail survey/mail interview
      Telephone survey
      Personal interviewing
      Group interviews
      Survey research and panel studies
      Nature of survey research selection of survey methods
      Non response errors in survey research
      Strategies to reduce response errors
      Panel studies: meaning, characteristics and uses;
      advantages and disadvantages

Experimental research                                                    4hrs
    Nature of experimentation, advantages of exp. research
    Errors in experimentation

Observation                                                              4hrs
   Meaning of observation, observation techniques
   Advantages and disadvantages

Questionnaire as a data collection tool                                  4hrs
   Questionnaire design: meaning, functions of
   questionnaire, steps in questionnaire design,
   pit falls in questionnaire design

Measurement and scaling                                                4hrs
   Concept and definition of measurement
   Measurement techniques
   Scales measurement: types of scale,
   Accuracy, validity, reliability
   Attitude measurement: attitude scale; rating scales, ranking, semantic differential,
   etc.

Sampling process and selection                                           4hrs
    Definition and terms (review – bus. Stat.I)
    Methods of sampling (review)
    Probability sampling methods
    Non probability sampling methods
    Sample planning – steps, sample size
    Sampling errors and non-sampling errors

Data processing and analysis                                            4hrs
    Stages in data processing
    Date preparation: validation, editing, coding,
    Categorization, summarizing and tabulation (review – Bus. Stat.I)
    Selection of appropriate analytical methods – measures of dispersion, graphical


                                                                                       83
       Presentation, time series, etc. (review bus – stat.I)


The research report writing                                     4hrs
    Role of report
    Types of report
    Report preparation and presentation
    Effective report writing
    Follow through

Ethical issues in Marketing research                            4hrs
    Code of ethics
    Treatment of respondents/subjects, clients, researchers.

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work       -   40%
Final Exam        -   60%




                                                                       84
Course Name           :      CONSUMER BEHAVIOUR
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

Course description
The course is intended to expose students to the concepts and practices of consumer
behaviour and enable them apply the knowledge in different organisational settings. It
introduces students to the nature of buying behaviour, process and their related outcomes.

Course objectives
   To enable students understand the factors influencing consumer behavior in
      buying decision making.
   To demonstrate the influence of behavior on consumer needs
   To help students understand how consumer behavior influences the marketing
      strategies

Course content

Introduction                                                          4hrs
    Consumer behaviour as an academic discipline and applied science.
    Simplified model of consumer decision making,
    Ethics in marketing.


Market segmentation                                                       5 hrs
   What is market segmentation? Bases for segmentation
   Criteria for effective targeting of market segments,
   Implementing segmentation strategies.


Consumer motivation                                                       8 hrs
   Motivation, the dynamic nature of motivation.
   Types and systems and needs.
   The measurement of motives.


Personality and consumer behaviour                                        8 hrs
    What is personality? Theories of personality,
    Personality and understanding.
    Consumer diversity.
    Brand personality self and self image virtual personality or self.

Consumer perception                                                       4 hrs
   Elements of perception, dynamics of perception
   Consumer imagery.




                                                                                       85
Consumer learning                                                      6 hrs
   Consumer learning.
   Behavioural learning theories
   Cognitive learning theory.
   Measures of consumer learning.
   Brand equity.

Consumer attitude formation and chance                          4 hrs
   What are attitudes?
   Structural models of altitudes,
   Attitude formation.
   Attitude change.
   Strategies of attitudes and change behaviour can precede or follow attitude
     formation


Reference groups and family influences                               6 hrs
    What is a group?
    Understanding the power of reference groups.
    Selected consumer – related reference groups.
    Celebrities and other references.
    Group Appeals.
    The family is a complex in flux.
    Socialization of family members.
    Other Function of the family.
    Family decision making and consumption – related roles. The family life cycle.


Social class and consumer behaviour                                    4 hrs
    What is social class?
    The measurement of social class.
    Lifestyle profiles of the social classes.
    Geodemographic clustering.
    The affluent consumer. The non-affluent consumer.
    Selected consumer behaviour
    Application of social class social class and communication.

The influence of culture on consumer behaviour                         5 hrs
    Meaning of culture.
    Effect of culture on behaviour.
    Dynamics of culture

Consumer influence and the diffusion of innovations                    6 hrs
   Meaning of opinion leadership
   Dynamics of the opinion leadership process.
   The motivation behind opinion leadership.
   Measurement of opinion leadership.


                                                                                      86
      The Interpersonal flow of communication.
      Opinion leadership and the firm‟s marketing strategy.
      Diffusion of innovations.
      The diffusion process.
      The adoption process.
      A profile of the consumer innovation.

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -   40%
Final Exam            -    60%




                                                               87
BANKING AND FINANCE OPTION

Course Name           :      INTERNATIONAL FINANCIAL MANAGEMENT
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60


Course description

There is an explosion in the international investments through mutual funds and other
intermediaries by individuals and through direct investments by institutions. On the other
side, capital raising increasingly is accruing across national boundaries. This course is
meant to expose students to the environment of international financial management, such
as foreign exchange markets, international working capital and finally international
capital budgeting

Course objectives

At the end of the course students are expected to:
     Understand the changing paradigm of international finance
     Know the key elements necessary for the global financial management
     Have an understanding of working capital and capital budgeting strategies at
        international level.

Course content

Overview of international financial management                            4hrs

Multinational corporations & direct foreign investment                    4hrs

Measuring and managing exposures                                          12hrs
      Alternative currency translating methods
      Managing translation exposure
      Managing transaction exposure
      Managing economic exposure
      Hedging strategies

International working capital management                                  11hrs
        Key factors in short-term financing
        Short-term financing objectives
        Payment terms
        International cash management
        Account receivable management

          Inventory management

International capital budgeting                                           8hrs

Risk management                                                           8hrs


                                                                                       88
International tax management                8hrs

International diversification               5hrs


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work            -   40%
Final Exam             -    60%




                                                   89
Course Name           :      MONEY AND BANKING PRACTICE
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs

Course description

Money and banks play a very big role in the economy. The course is divided into two
parts; the role of money and then the role of the financial system in the economy. In the
first part, meaning, functions, origins, types, properties, demand, supply, monetary tools
and the relationship between money and inflation, exchange rate and interest rate are
looked at. Second part looks at the financial markets, their structure, services and the
various instruments involved.

Course objectives

At the end of the course students are expected to:
     Understand the importance of money in an economy
     Understand the role banks play in business
     The role of the Central Bank as an apex financial institution in facilitating
        economic activities;

Course content

Money                                                                             6hrs
   The nature of money
   The supply of money
   The demand for money

The financial sector:                                                      6hrs
    Hicks-Hansen (IS/LM) Function: General equilibrium of product and money
       markets
    Introduction to the IS/LM function
    The product market equilibrium
    The money market equilibrium
    Changes in General Equilibrium

Financial markets                                                                 5hrs
    Nature and functions of financial markets
    The money market
    The capital market
    Distinction between money markets and capital markets
    Inter-relation between money and capital markets
Financial intermediaries                                                          4hrs
    Meaning of financial intermediation
    Process of Intermediation
    Role of financial intermediaries
    Financial intermediaries in the savings-investment process


                                                                                         90
Non-bank financial intermediaries (NBFIs)                                  6hrs
   Meaning of NBFIs
   Role of NBFIs
   NBFIs and monetary policy
   Distinction between banks and NBFIs


Commercial banks                                                            6hrs
   Functions of commercial banks
   Organisation and structure of commercial banks
   Balance Sheet of a commercial bank
   Role of commercial banks
   Commercial bank policies and principles
    - Portfolio management: objectives and theories of portfolio management
    - Investment policy of a commercial bank
    - Essentials of a sound banking system

The Central bank and instruments of credit control                         5hrs
    Central Bank: An apex financial authority
    Functions of a Central Bank
    Central Bank and monetary management
    Instruments of credit control

Monetary policy:                                                           6hrs

      Monetary policy: objectives, targets and indicators
      Objectives or goals of monetary policy
      Trade-off in monetary goals
      Instruments of monetary policy
      Expansionary monetary policy
      Restrictive monetary policy
      Role of monetary policy in developing economy
      Limitations of monetary policy

Development banks:                                                     6hrs
    The concept of development banks
    Types of development banks [Regional development banks and the World Bank
      group]
    The role of development banks
Exchange rates and the balance of payments:                      4hrs
    Exchange rate determination
    Foreign exchange rate system
    Types of exchange rates
    Factors affecting exchange rate determination
    The Purchasing power parity of exchange

The balance of payments [BOP]                                       6hrs


                                                                                   91
      Structure of the BOP
      Balance of trade and balance of payments
      Equilibrium in the balance of payments
      Disequilibria in the balance of payments
      Adjustments in the balance of payments


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -   40%
Final Exam            -    60%




                                                  92
Course Name            : INVESTMENT APPRAISAL & PORTIFOLIO MANAGEMENT
Course Level           : Level 3
Course Credit          : 4 CU
Contact Hours          : 60 Hrs

Course description:

In business every action is based on concrete evidence that the business has higher
chances of success. Organisational resources are evaluated to help management take
appropriate decisions for investment decisions. This course deals squarely with such
issues.

Course objectives
It is hoped that by the end of the course, students:
      Understand the different characteristics of investment
      Know the two types of investors
      Be able to identify the main portfolio management stages
      Have an understanding of what risk is and the different analysis in investment

Course outline
An overview of portfolio management                                               4hrs
Investment decisions                                                              12hrs
      Factors affecting investment decisions
      Time value of money problems
      Investment decisions techniques (Pay back period, NPV, IRR etc)
Measuring risk                                                                    10hrs
       Portfolio management including two-asset portfolio risk and return
       Multiple share portfolio risk and return
       The efficient market hypothesis
Financial analysis                                                                8hrs
        Valuation of shares and bonds
        Determining cost of capital
Share valuation                                                                   8hrs
        Models of share valuation
        Evaluating the cost of capital
Efficient market theory                                                           8hrs
Portfolio analysis and selection                                                  10hrs
      Portfolio risk analysis. Using RAPVFs, Supershares.
      An introduction of the CAPM.

Mode of delivery
Lectures, group discussions and tutorials

Assessment


                                                                                         93
Course work   -    40%
Final Exams   -   60%




                         94
Course Name               :    MICRO FINANCE MANAGEMENT
Course Level              :    Level 3
Course Credit             :    4CU
Contact Hours             :    60 Hrs


Course description
With an increase of microfinance institutions in Uganda, there is a need to gain more
knowledge on how they operate. The course covers areas such as meaning of micro
finance, activities of microfinance, necessity for microfinance and the risks of micro
finances.

Course objectives
   The course is intended to equip students with the knowledge of the operations of
      microfinance institutions.
   The course also intend to enable students gain the skills and knowledge of
      managing a micro finance institution

Course content

An over view of micro finance                                                      6hrs
    Meaning of micro finance
    Activities of microfinance
    Why is microfinance growing?
    What are the risks of micro finance?

Classification of microfinance institutions                                        4hrs

       Tier levels etc

Products and services                                                              8hrs
    Kinds of products
    Kinds of services
    Minimalists and integrated approaches to microfinance
    Voluntary capacity building issues

Designing lending products                                                         8hrs
    How does the loan term affect the borrowers ability to repay
    Working and fixed asset loans
    Loan collateral and their substitutes; alternative forms of collateral
    Loan pricing

       Calculating interest rates ;calculating effective rates

Designing saving products                                                          8hrs

       Why microenterprenuers save?
       Benefits of saving
       Types of saving products for micro-enterprises
       Costs of mobilizing voluntary savings


                                                                                          95
The target and impact analysis                                                     10hrs
    Objectives of the micro finance institution
    The importance of adequate cash flow and capacity to service debt
    Identifying type target market
    Impact analysis
    Kinds of impacts
    When should impact be assessed
    Methods of impact assessment

Attributes of a good microfinance institution                                      8hrs

      Characteristics of a strong micro finance institution accessing capital markets
      Institutional capacity building issues

Performance indicators and management                                              8hrs

      Performance indicators
      Outreach indicators main issues of performance management
      Productivity and efficiency management


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work    -   40%
Final Exam     -    60%




                                                                                          96
Course Name            :       BANKING LAW
Course Level           :       Level 3
Course Credit          :       4CU
Contact Hours          :       60 Hrs
Course description
In any business there must be laws governing the proper and fair transaction of business.
The course covers areas such as history of banking in Uganda, laws governing
commercial banks, development banks, microfinance institutions, forex bureaus and
related challenges.

Course objectives
   To enable students gain knowledge of the law applicable to banking
   To enable students gain knowledge about the rights and duties of the parties
      involved in banking

Course content

An overview of banking law                                                       4hrs
    Brief review of nature and sources of law: definition,
    Functions, classification and sources of law

The historical developing of banking business;                                   6hrs
    In East Africa and Uganda

The Central bank:                                                             6hrs
    The law governing its operations, and its role in socio-economic development.

Commercial banking:                                                              6hrs
   The law governing its operations, and its role in the economy

Development banking:                                                             6hrs
    The law governing its operations, and its role in the Ugandan economy.

Other financial institutions                                                     12hrs
    Microfinance institutions covered by the law
    Housing finance institutions
    Forex bureau, etc

The rights and duties of the banker and customer                                 6hrs
    The Banker - Customer Relationship

Cheque - types of crossing and their legal effects                               6hrs

Challenges in banking law in Uganda                                              8hrs
   Challenges with institutions not covered by the law
   Globalisation and its impact on the banking industry
   Other challenges of the banking sector



                                                                                        97
Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -         40%
Final Exam -          60%




                                            98
MANAGEMENT OPTION


Course Name           :       ORGANIZATIONAL BEHAVIOUR
Course Level          :       Level 3
Course Credit         :       4CU
Contact Hours         :       60 Hrs

Course description


Course objectives:
At the end of the course students should be able to describe:
      Why individuals and groups in organizations behave in particular ways.
      What managers or administrators can do to try to channel individual and group
       behaviour towards enhancing achievement of organisational goals


Course content

The nature and purpose of organisational behavior.                          3hrs
Developing a model for the study of organisational behavior.                6hrs
    The individual
    The group
    The organization
    The environment

Individual level variables and Organisational Behavior.                     10hrs
    Biological characteristics of marital status
       - Age
       - Sex
    Personal Characteristics
                   Attitude
                   Values
                   Basic abilities
                   Perception
                   Personality
                   Learning

Group-level variables and organisational behavior                           10hrs
    Definition of a group
    Types of groups
    Why people join groups
      - Group formation
      - Group cohesiveness
                  Causes of group cohesiveness
                  Consequences of cohesiveness




                                                                                   99
      Group influence on individuals
       - Individual‟s attitudes
       - Individual behavior
       - Individual task performance
                            o Effort and accuracy
                            o Social loafing and free riding

Organizational-level variables and organisational behavior                     16hrs
    Organizational culture
      - Definition of organisational culture
      - The nature of organisational culture
      - How culture is created
      - How culture is kept
      - How employees learn culture
      - The functions of organisational culture
      - Organisational culture as a liability
      - The implication of culture on job satisfaction, motivation, absenteeism, turn over
      and performance.

      Management control system
       - Definition of management control
       - Problems with management control strategies
       - The influence of management control on the behavior of individuals.
                        o The positive influence
                        o The negative influence

      Organizational politics
       - Examples of political behavior in an organization
       - Types of political behavior
       - Factors contributing to political behavior
               . Individual factors
               . Organisational factors
               . How people respond to organisational politics.(Behavior)
      Organizational stress (work stress)
                Definition of organisational stress
                Sources of stress
                         o Job over load
                         o Role conflict
                         o Role ambiguity
                         o Organisational politics
                         o Individual based factors
                         o Occupational differences or factor
                Consequences of stress
                       o Physiological symptoms
                       o Psychological symptoms
                       o Behavioral symptoms
                Stress management strategies
                   o Individual approaches
                   o Organisational approaches



                                                                                      100
                  The relationship between stress and work performance

Environmental-level variables and organisational behavior                 9hrs

      Definition of environment
      The Three dimensional model of the environment
                  - Environmental capacity
                  - Environmental volatility
                  - Environmental complexity
      The relationship between organisational structures and the environment.
                  - The study by Tom Burns and Stalker
                  - The study by Lawrence and Lorsch

      Why should an organization‟s structure be affected by its environment?
      The environment and impact on employee behavior.
                 - Work specialization
                 - Span of control
                 - Organisational centralization


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work    -   40%
Final Exam     -    60%




                                                                                 101
Course Name            :      PROJECT PLANNING & MANAGEMENT
Course Level           :      Level 3
Course Credit          :      4 CU
Contact Hours          :      60 Hrs

Course description

Due to the changes in the environment, most activities including jobs that previously were
long term are turning into projects with defined beginning and end. This course covers an
overview of project management, its important phases of project initiation,
implementation and termination.


Course objectives

It is hoped that candidate will have a general knowledge related to the different aspects
involved in projects especially in their initiation, implementation and termination. It is
hoped too that at the end of the course, the candidates will gain the necessary skills and
knowledge of managing projects.

Course content

An overview of project planning and management                               3hrs
    Meaning of a project planning and management
    Project plan elements
    Objectives of projects

Project planning                                                             18hrs
       Project evaluation & selection
       Criteria for project selection models
       The nature of project selection models
       Types of project selection models
       Chapter review test
       Systems integration
       The project life cycle
       Project critical success factors
       Negotiation & conflict resolution
       - The nature of negotiation
       - Categories of conflict
       - Requirements & principles of negotiation

Project implementation                                                       24hrs
      Project budgeting
      Negotiation techniques
      An overview
      Budgeting methods


                                                                                         102
      Cost estimation
      Project scheduling
      Project resource allocation
      Critical path method ( CPM)
      Resource allocation problems
      Resource loading
      Resource leveling
      Constrained resource scheduling
      Multiproject scheduling & resource allocation

Monitoring & information systems
   The planning-monitoring-controlling cycle
   Designing the monitoring system
   How to collect data
   Benefits of detailed report delivery
   Types of reports
   Reporting problems
   Areas of internal PMIS

Project control
    The fundamental purposes of control
    Control system
    Characteristics of good control system
    Balance in a control system

 Project termination                                   15hrs
    Project Evaluation & Auditing
    Purpose of Evaluation
    The project Audit
    Project Termination
    The varieties of project termination
    When to terminate the project
    The termination process
    Ethical considerations


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -      40%
Final Exam -       60%




                                                               103
Course Name           :      PROCUREMENT AND LOGISTICS MANAGEMENT
Course Level          :      Level 3
Course Credit         :      4 CU
Contact Hours         :      60 Hrs


Course description
The course is intended to highlight the developments in logistics and procurement as a
major area of an organization‟s survival strategy. The course is intended to acquaint the
student with logistics and procurement issues such as the physical distribution, material
management, public procurement processes.

Course objectives
The course is intended to show the importance of logistics and procurement to modern
management
    Show how efficiently and effectively physical distribution, materials management,
      transport, public sector procurement can be under taken.
    Clearly describe and represent the synthesis of the relevant concepts, principles
      and methods from the traditional area of management from the areas of marketing,
      production, purchasing, finance etc.

Course content
Introduction                                                                     6hrs
      History and subsequent developments in procurement and logistics
      The need for logistics and procurement in any business and non business setting
      The procurement process
      Key players in the procurement process
      The procurement cycle
      E-procurement Vs paper based procurement

Purchasing and Issues                                                            10hrs
   Broad definition of purchasing
   The purchasing process
   Levels of purchasing in organizations
   Centralized purchasing Vs decentralized purchasing in organizations
   Terms and orders
   Ethical considerations in purchasing
Logistics and supply chains                                                      8hrs
    Material, logistics and distribution
    Supply chain
    Supply chain management
    Value chains (Porters)
Public procurement                                                               6hrs
      The law in place


                                                                                     104
Sourcing and management of suppliers                8hrs
      The meaning of sourcing
      Sources of information
      The sourcing process
      Analysis of market conditions
      Supplier approval
      Evaluating supplier performance
      Policy issues in sourcing

Outsourcing                                         6hrs
    Public sector outsourcing
    Outsourcing Vs privatization
    Strength Vs weaknesses in outsourcing
Negotiation                                         8hrs
      Approaches to negotiation
      The content of negotiation
      Factors considered in negotiation
      The negotiation process

Ethical code and training in procurement     8hrs
      Ethical decisions
      Fraud in procurement
      Principal ethics in procurement

Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -      40%
Final Exam -        60%




                                                       105
Course Name           :       INDUSTRIAL RELATIONS
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description:

This course is intended to expose students to the industrial relationships that exist in
organisations. The course dwells on collective bargaining, trade unions and the
development of labour relations in Uganda.

Course objectives

At the end of this course, students would be able to;
      Understand the major principles and practices of industrial relations
      Evaluate the role of the major stakeholders in industrial relations in Uganda.

Course content
The subject of industrial relations                                                4hrs
    The Concept and development of industrial relations
    Roles and objectives of industrial relations
    Approaches to industrial relations
    Reason for studying industrial relations
    Principle parties in industrial relations
              - Employees
              - Employers
              - State
Development of industrial relations in Uganda                                      8hrs
    Labour in traditional society
    Labour during colonial period
    After independence

International labour organisation and its role in industrial relations             6hrs
    Its development
    Functions

Trade unionism                                                                     6hrs
    Trade Unions and their roles
    The development of trade unionism in Uganda
    The Trade Unions Act

Government and industrial relations                                                4hrs
   The role of government
   Government intervention strategies
   National Social Security Fund

Labour and employers’ organisations                                                6hrs
    International labour Organisation


                                                                                        106
      Federation of Uganda Employer
      East African Trade Union Consultative Council
      Strategies for protecting the employee and employers

Collective bargaining and agreements                          6hrs
    The concept of collective bargaining
    How collective bargaining is done
    Pre-requisites for collective bargaining
    Types of collective agreements
    Collective agreements process

Methods of industrial dispute resolution                      8hrs
   Industrial disputes
   Grievance handling procedure
   Industrial action
   Negations
   Industrial courts and awards

Legal framework of industrial relations                       12hrs
   National policy on industrial relations
   Policy issues at organization
   Basic labour laws

 Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -          40%
Final Exam -           60%




                                                                 107
Course Name           :       INDUSTRIAL PSYCHOLOGY
Course Level          :       Level 3
Course Credit         :       4 CU
Contact Hours         :       60 Hrs

Course description

This course is intended to expose students to how individuals in organisations behave and
why they behave the way they do. The course covers areas such as job satisfaction,
individual performance, thinking, decision-making, motivation etc.

Course objectives

At the end of this course, students would be able to;
      Understand the process of individual decision-making
      Understand the factors underlying individual performance and job satisfaction.

Course outline

Introduction – The nature and scope of industrial psychology                     3hrs
           What is industrial psychology
           Activities and settings of industrial psychologists
           What it takes to be an industrial psychologist
           Industrial psychology as a profession
           Industrial psychology as a science
           Ethics of industrial psychology

Individual performance why and how we work                                       8hrs
           Foundation of work motivation
           Motivating individuals in organization

Satisfaction and Emotion: - The affective side of organizational life            4hrs
            Foundations of job satisfaction
            Expressing emotions in organizations

Thinking and making decisions: - Sources of rational, irrational ethical and
unethical actions.                                                           6hrs
            Foundation of social cognition
            Perceiving ourselves and the work situation
            Making rational and irrational decisions
            Making ethical and unethical decision

Interacting with others: - social and group process                              6hrs
           Foundation of conformity and obedience
           Organizational socialization and commitment
           Organizational culture
           Power, influence and interpersonal attraction



                                                                                        108
Morale, job satisfaction and organizational commitment                       6hrs
           The nature of job satisfaction
           How Americans feel about their jobs
           The assessment of job satisfaction
           Antecedents of job satisfaction
           Person – job fit
           Potential effects of job satisfaction
           Organizational commitment
           Future issues and challenges

Condition of work: - work groups and work teams                              6hrs
           Work groups Vs work teams.
           Important group concepts
           Group performance
           Interventions with work groups in organizations
           Future issues and challenges

Productive and counter productive behaviour                                  9hrs
           Productive behaviour – job performance
           Environmental conditions and job performance
           Organizational citizenship behaviour (OCB)
           Counter productive behaviour – withdrawal
           Counter productive behaviour – aggression, sabotage and theft.
           Future issues and challenges.

Leadership and change                                                        6hrs
          Path finding, problem solving and implementing
          The management mix
          Managing with power
          Beyond the charismatic leader

Organizational development and theory                                        3hrs
           Organizational development
           Organizational theories

Facing the future: creativity, innovations                                   3hrs
         Foundations of individual creativity
         Managing organizational innovation


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work -      40%
Final Exam -        60%




                                                                                109
Course Name            :       MANAGEMENT SKILLS DEVELOPMENT
Course Level           :       Level 3
Course Credit          :       4 CU
Contact Hours          :       60 Hrs


Course description

The course deals with enabling students to develop management skills so as to improve
on their productivity. Its content includes; communication and interpersonal skills,
decision-making, negotiation skills, time management, stress management etc.

Course objectives

Specifically, the course should be able to;-
            people.

Course content

Authority, power and influence                                      3hrs
           Define each and how they relate with one another and the disadvantages
             and advantages of each in management.
           Describe the types of power
           Forms of influence

Time management                                                       3hrs
         In optimizing goals
         To perform efficiently
         To reduce stress
         For effective work control

Delegation                                                            6hrs
              Definition
              Reasons for delegation
              The delegation process
              Problems in delegation

Motivation                                                            6hrs
              Nature of motivation
                    - Importance in work place
                    - Historical perspectives
              Content perspective on motivation
                    - The need hierarchy approach
                    - The two factor theory
                    - Individual human needs
              Process perspectives on motivation
                    - The expectancy theory
                    - Equity theory
                    - Goal setting theory


                                                                                 110
             Using reward to motivate performance

Leadership                                                                      6hrs
             The nature of leadership and management
             The trait approach to leadership
             Leadership, focusing on behaviours
             Three related perspectives on leadership
             Political behaviour in organizations and how it can be managed.

Communication                                                            4hrs
         The role and importance of communication in the manager‟s job.
         The basic forms of communication in organization
         Informal communication, including its various forms and types
         The communication process and how to recognize and overcome barriers.
         Speech preparation

Conflict management                                                             6hrs
           Nature of conflict
           Causes of conflict
           Managing conflict (stimulate, control and resolve

Decision making                                                             4hrs
           Define decision making and discuss types of decisions and decision-
             making conditions
           Discuss rational perspectives on decision making, including the steps in
             decision making
           Describe the behavioural nature of decision making
           Discuss group and team decision making, including its advantages and
             disadvantages and how it can be managed more effectively

Managing change                                                                 4hrs

             Describe the nature of organization change, including forces for change
              and planned versus reactive change
             Discuss the steps in organization change and how to manage resistance to
              change
             Identify and describe major areas of organization change

   Working with teams                                                           4hrs

             Understand the processes that determine how well a group performs an
              operational task
             The different types of teams that are commonly used in organization and
              their implications for leadership
             How leadership is shared in self managed teams and conditions that make
              these teams more effective
             Understand the procedures to facilitate team learning and procedures to
              build trust and cooperation among team members



                                                                                   111
              Understand the primary leadership functions in decision groups.

Negotiation                                                                        4hrs

              The nature of negotiation
              Steps in negotiation
              When not to negotiate
              Ethics in negotiation
              Managing difficult negotiations

Control measures and accountability.                                               4hrs

              The purpose of control, identify different types of control and describe the
               steps in control process
              The three forms of operations control
              Budgets and other tools of financial control
              Identify and distinguish between opposing forms of structural control
              The relationship between strategy and control, including international
               strategic control
              Characteristics of effective control and why people resist control and how
               managers can overcome this resistance

Stress management                                                                  6hrs

              The causes and consequences of stress
              How stress can be managed.


Mode of delivery
Lectures, group discussions and tutorials

Assessment
Course work           -   40%
Final Exam            -    60%




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