Proving the Value of Social Media

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					YAHOO! CONFIDENTIAL

About Tony Adam - How I got here?

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Yahoo! Confidential

Step outside the Echochamber

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Yahoo! Confidential

You Need to Know the Value Before they do.

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Yahoo! Confidential

Will you be using Digg?

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Yahoo! Confidential

Will you be using Reddit?

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Yahoo! Confidential

Will you be using StumbleUpon?

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Yahoo! Confidential

Will you be using Twitter?

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Yahoo! Confidential

Or, maybe something a little more niche, like Kirsty

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Yahoo! Confidential

Or, you’ll be general enough to use EVERYTHING!

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Yahoo! Confidential

There is also the question of…

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Yahoo! Confidential

Maybe, it’s through Traffic

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Yahoo! Confidential

Engagement is another big one…

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Yahoo! Confidential

Links for the SEO Benefits

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Yahoo! Confidential

Branding & Mindshare

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Yahoo! Confidential

Now you can prove value

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Yahoo! Confidential

It’s time to prove the value of Social Media

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Yahoo! Confidential

Start with the competition

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Yahoo! Confidential

Tell a competitive story

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Yahoo! Confidential

Prove the Value of Social Media through Traffic

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Yahoo! Confidential

But, let’s look at the big picture!

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Yahoo! Confidential

What does this prove about Social Media? Where are the metrics?!

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Yahoo! Confidential

How does Social Media help SEO?

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Yahoo! Confidential

Who said there is no DATA in Social Media?!?!

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Yahoo! Confidential

If Engagement, Traffic, and Branding/Mindshare just isn’t enough?!

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Yahoo! Confidential

Leverage the Community for Insights

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Yahoo! Confidential

The community will help spread the word!

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Yahoo! Confidential

The power is in the real time and instant feedback from users!

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Yahoo! Confidential

You can track ORM through Social Media Tools

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Yahoo! Confidential

You can also leverage Social Media tools to protect your reputation.

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Yahoo! Confidential

Bring it in and Lock it up!

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Yahoo! Confidential

THANK YOU!

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Yahoo! Confidential


				
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