YAHOO! CONFIDENTIAL
About Tony Adam - How I got here?
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Yahoo! Confidential
Step outside the Echochamber
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Yahoo! Confidential
You Need to Know the Value Before they do.
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Yahoo! Confidential
Will you be using Digg?
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Yahoo! Confidential
Will you be using Reddit?
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Will you be using StumbleUpon?
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Yahoo! Confidential
Will you be using Twitter?
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Yahoo! Confidential
Or, maybe something a little more niche, like Kirsty
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Or, you’ll be general enough to use EVERYTHING!
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Yahoo! Confidential
There is also the question of…
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Maybe, it’s through Traffic
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Engagement is another big one…
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Yahoo! Confidential
Links for the SEO Benefits
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Yahoo! Confidential
Branding & Mindshare
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Yahoo! Confidential
Now you can prove value
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It’s time to prove the value of Social Media
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Yahoo! Confidential
Start with the competition
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Tell a competitive story
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Yahoo! Confidential
Prove the Value of Social Media through Traffic
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Yahoo! Confidential
But, let’s look at the big picture!
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What does this prove about Social Media? Where are the metrics?!
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Yahoo! Confidential
How does Social Media help SEO?
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Yahoo! Confidential
Who said there is no DATA in Social Media?!?!
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Yahoo! Confidential
If Engagement, Traffic, and Branding/Mindshare just isn’t enough?!
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Yahoo! Confidential
Leverage the Community for Insights
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The community will help spread the word!
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Yahoo! Confidential
The power is in the real time and instant feedback from users!
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You can track ORM through Social Media Tools
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You can also leverage Social Media tools to protect your reputation.
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Bring it in and Lock it up!
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THANK YOU!
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Yahoo! Confidential