"Checklist Strategic Planning"
PUTTING IT INTO PRACTICE: New Strategic Planning Tools: Distribution and Planning Checklist/Strategic Outreach Sheet Which each new PR piece you will now receive: • A letter from your Network team sharing the statewide goals of the piece • A copy of the newly designed distribution and planning checklist and strategic outreach sheet DRAFT www.mnchildcare.org PUTTING IT INTO PRACTICE: New Strategic Planning Tool: Distribution and Planning Checklist/Strategic Outreach Sheet The goals of the new tools: • To offer a template for strategic distribution of and planning for our materials • To create a “mini-marketing plan” for each new PR piece which makes coordinated planning easier • To represent a template ready for localization and a menu of options to be tweaked to better reflect your needs • To keep long-term relationships in mind DRAFT www.mnchildcare.org PUTTING IT INTO PRACTICE: Distribution and Planning Checklist, Sample Outlet Contact Name PR Piece Date Follow Up Needed Delivered/ Number Delivered County Services Belinda Johnson “What is 150 pieces 1. Phone call Offices CCR&R Flyer” 1/25/08 scheduled in Hmong 2. Meeting to discuss partnership to be scheduled DRAFT www.mnchildcare.org PUTTING IT INTO PRACTICE: Strategic Outreach Sheet, Excerpt Revisit your work-plan and key goals for the year. How could these goals be moved forward by the newly introduced PR piece? With this in mind ask yourself the brainstorming questions below: Who… Which three audiences do I most need to reach with this information? • How will these audiences help me reach my core audiences of licensed child care providers, family friend neighbor caregivers and key community members? • Of the groups listed above, which would be the best messengers to reach these audiences? DRAFT www.mnchildcare.org PUTTING IT INTO PRACTICE: Strategic Outreach Sheet Where… • Where do these communities (parents/providers/community members, insert key relevant audience) gather? Why… • Which three groups listed above will be most motivated (i.e. receive direct benefit) to share this information with those they serve? • Schedule Follow Up… For some key communities, the printed materials will simply be a first step in relationship building. What necessary follow-up will need to happen to make this plan work? Who have I recruited to help deliver the message and how soon will they need to hear back from me with a thank you/check in? DRAFT www.mnchildcare.org