Chartered Accountant, India

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					 A focused media vehicle that
reaches over 1,78,000 powerful
  consumers and influencers
         every month

                Annual subscription Rs. 750.00
     The
  Chartered                      A

  Accountant
                             Power Group
                              Of Over
                             1,78,000
                             Decision Makers,
                             Influencers, and
                               Consumers
        Journal of
The Institute of Chartered
  Accountants of India
 The Chartered Accountant - Profile
             Rapid growth of profession
( expanded function and management role responsibility )
 – Accountancy, including cost accountancy
 – Taxation and Auditing                                          Read by
 – Special Company Work: Formation, Financial Structure,
    Liquidity                                                     Senior
 – Share Valuation
 – Management Accounting                                       Management
 – Management Consultancy
 – Company Secretarial Work                                         &
 – Executors and Trustees
                                                                 Leading
                                                               Professionals
                                                               Of India Inc.

     All CFOs and Financial Directors in the Corporate world
       are Chartered Accountants. CAs are also increasingly
      being appointed on Boards of Directors with the recent
               emphasis on corporate governance.
  The Institute of Chartered
  Accountants of India (ICAI)

 ICAI is a statutory body established under the Chartered
Accountants Act, 1949 for the regulation of the profession
                                                                  ICAI:
             of chartered accountancy in India.
                                                                  Setting

   The Institute has achieved recognition as a premier           Higher
   accounting body for its contribution in the fields of
  education, professional development, maintenance of          Standards
     high accounting, auditing and ethical standards
                                                                   Of
                                                             Professionalism
                           ICAI

– An institute that is over 50 years old

– Founder member of various international bodies e.g. IASB
                                                                   Reach out
– Headquartered in New Delhi                                         to the
                                                                     Current
– 5 regional offices in Mumbai, Chennai, Kanpur, Kolkatta, New
  Delhi                                                               And
                                                                     Future
– 101 branches all over India
                                                                 Decision Makers
– 11 Overseas Chapters                                            of India, Inc.


   A significant number of members occupy eminent positions as
         Chairpersons, Managing Directors, and Directors
ICAI also provides technical advice and necessary inputs to:

    – Comptroller and Auditor General of India

    – Department of Company Affairs
                                                               CA
    – Reserve Bank of India
                                                               cover
    – The Securities and Exchange Board of India

    – Central Board of Direct Taxes

    – Insurance Regulatory And Development Authority
     CPT of
        Just

   Rs. 227 *



*Calculated on the basis
of readership and Ad rate
   for a full page colour
• Published monthly by ICAI

• 1,78,000 copies mailed out to ICAI’s membership base, 150
  professional associations, 8000 international members and
  students of chartered accountancy every month.

                             Mission
   – To convey regularly to the members, professional
     knowledge, matters of interest to the profession, matters
     relating to the Institute and its activities and such other
     matters as deemed to be educational/professional value in
     a structured manner
   – Focus on further developing the core competencies of
     members in accounting, auditing and allied areas.
   – Provide a holistic view of life through editorial sections on
     business and economic news, issues and schemes pertaining
     to personal development, business and personal
     philosophy, and general lifestyle issues.
•   Based on the feedback received from members and other subscribers, efforts are put
    into, to continuously enhance the quality of the Journal to enable it to act as a
    dynamic carrier of knowledge regarding new professional avenues, new methods of
    improving professional skills and other upcoming and ground-breaking professional
    fields.

•   The Journal continues to maintain high professional standards and was well received
    throughout the period under report. The reach and impact of the Journal can be
    gauged by its circulation figure, which is One lakh seventy eight thousand.

•   Now the Journal is increasingly read by not only members and students but also by
    various persons related to accounting and allied professions, e.g.
    universities/colleges, libraries and various organizations/corporates are subscribing
    to the Journal.
         Readership Profile

- Estimated 50% are CABs (Chartered Accountants who High Profile
             work in the business community)
                                                      Influencers
      – A high percentage of these CABs are in senior
                     executive positions                   &
            - Balance in individual practice          Connectors
       Chartered Accountants:
             Influencers
•   Financial Products and Services
•   Business Process Products and Services
•   Real Estate Decisions
                                                 Prosumers
•   Information Technology
•   Employment decisions: Chartered Accountant    Of the
    services, employment opportunities, campus   Business
    placements
                                                  World
     Chartered Accountants:
           Consumers
        CA’s are a power group of consumers              High Impact
who are an attractive target segment for the following      Per
          – Office and Professional accessories             OTS
                    – Personal apparel                    Delivered
                      – Automobiles                         by a
                 – Consumer Electronics                  Specialized
                   – Consumer Durables                    medium
                     – Travel services
                  – Telecommunications
                       – Real Estate
     Unique Media Opportunities
• Issue sponsorship: parallel to channel blocking
   – 23 pages of advertising
   – Showcase range of products and services          Sponsorship
   – Highlight corporate achievements
                                                      Opportunity
   – Invite feedback/interaction
                                                       available




   Of special relevance to Corporate Communication,
   Public Issues, Insurance, Mutual Funds, and
   Investment Banking Marketing efforts
Distribution Break Up
    STATES       NO OF MEMBERS IN %

 Maharashtra           28.67
     Delhi             14.10
  Tamil Nadu            9.53
 West Bengal            9.20             ALL
  Karnataka             5.53          INDIA REACH
   Gujarat              5.18
Andhra pradesh          4.60
 Uttar Pradesh          4.27
  Rajasthan             4.03
    Others             14.75
          Back Cover                   -   Rs. 2,50,000/-
          Inside Front Cover           -   Rs. 2,00,000/-
          Double Spread (colour)       -   Rs. 3,00,000/-         CPT
          Full Page (colour)           -   Rs. 1,50,000/-    Rs. 227*
          Double Spread (B/W)          -   Rs. 2,60,000/-
          Full Page (B/W)              -   Rs. 1,30,000/-   *Calculated on the
          Half Page (colour)           -   Rs. 85,000/-     basis of readership
                                                            and Ad rate for a full
          Half Page (B/W)              -   Rs. 75,000/-     page colour

          Single Column (colour)       -   Rs. 50,000/-
          Single Column (B/W)          -   Rs. 45,000/-
Any specified position 25% surcharge
SIZES:                      HT x     WD
                  BLEED SIZE                 Advertorial
• Double Spread:          279mm x    396mm   opportunity
  Cut marks on            273mm x    390mm    available
  Half Page Horizontal DS 142 mm x   396mm
  Cut marks on            136mm x    390mm
  Full page:              279mm x    201mm
  Cut marks on            273mm x    195mm
                  NON-BLEED SIZES
Double Spread:             243mm x   360mm
Full Page:                 243mm x   165mm      Only
Half Page (Ver)            243mm x   82mm        23
Half Page (Hor)            120mm x   165mm    Pages of
Half Page (Hor) DS         120mm x   333mm   Advertising

Single Column (Ver)        243mm x    50mm
Single Column (Hor)         50mm x   165mm
Please Note        : The publisher reserves the right to trim 6mm off
each edge of the trimmed page dimension. Vital matter should be kept
within these tolerances.
FREQUENCY         : Monthly
DEADLINES                                                                Book
Booking : Four weeks before publication
Material : Two weeks before publication
                                                                         Now
MATERIALS REQUIRED
Colour separated positive film emulsion side down with progressive
                                                                         Book
proofs
PRINTING          : Sheet - fed offset
                                                                         Now
SCREEN            :150
                                                                         Book
BINDING           : Perfect Binding
Ads Format        : Adobe IIIustrator Eps or Corel Draw Cdr Format,      Now
Text convert to coves & Black text only 100%black, Digital Printout in
Colour.
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BANGALORE: -             MUMBAI: -
House No. 64,            105/111, 81 Dr. E. Moses Road
5th Block, 4th Cross,    Behind Ichibaan Honda,
Koramangala,             Worli, Mumbai-400018.
Bangalore-560095.        Tel: 5660 4550-51/2496 0102
Tel: 553 4105/553 9512   Telefax: 2496 0103
                                                         CONTACT

DELHI: -                 CHENNAI: -
J-22 2nd Floor           Creative Enclave
Jangpura Extension       Ground Floor, New No. 148-150
New Delhi-110014.        (Next to Tulsi Silks)
Tel: 2432 6427/8         Luz Church Road, Mylapore
                         Chennai - 600014.
KOLKATA: -               Tel: 52188984/85
206-Jodhpur Park,
Kolkata-700068.
Tel: 2473 5896
Telefax: 2413 7973       E-mail: spenta@email.com