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									                          Press Release

Oracle’s Applications Products and Solutions Strategy Attracts More
Customers in India
India, New Delhi – September 24, 2009


News Facts
   With Oracle’s acquired and expanded applications portfolio, several organisations in India
    are embracing Oracle® Applications from the Oracle E-Business Suite, Oracle’s Siebel
    CRM and Oracle CRM On Demand to Oracle’s PeopleSoft Enterprise, Oracle’s JD
    Edwards as well as Oracle specialised applications namely Oracle Supply Chain
    Management (including Oracle’s Demantra, Agile PLM, Oracle Transportation
    Management) and Oracle Enterprise Performance Management (EPM) and Business
    Intelligence to help improve their business efficiencies and lower IT costs.
   In the last two years, Oracle India’s applications business saw an increase in net new
    customers across many industries, in addition to continued investments in the software
    from Oracle installed base customers in India. These include midsize to large
    organizations such as:
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    CMU : Aircel Limited, Bharti Telemedia, Indus Towers Ltd., Sun Direct DTH Service,
    West Bengal State Electricity Distribution Company Ltd.
            2
    MRD : Bharti Retail, Honda Siel Cars India Ltd., Sudhir Genset, Transport Corporation of
    India.
        3
    FSI : Canara Bank, Federal Bank, Dhanalaxmi Bank, HDFC Bank, Syndicate Bank, Yes
    Bank.
            4
    GEH : AP Industrial Infrastructure Corporation Ltd., IIM Shillong, Institute of Chartered
    Secretaries and Administrators (ICSA), Petroleum & Natural Gas Quality Care Ltd.,
    Spices Board of India.
   In the high growth sector, Oracle applications has witnessed exceptional customer
    response, providing hundreds of new midsize organizations with the entire gamut of
    Oracle Applications solutions that are enterprise class, flexible and scalable at affordable
    price points. Some of these new customers include Bajaj Electricals Ltd., Centaur Pharma
    Ltd., Drive India Enterprise Solutions Limited (A Tata Group Company), ETA Freightstar,
    Megawin Switchgears Pvt. Ltd., Maverick Systems, Ramky Enviro Engineers Ltd.,
    Raychem RPG, Secure Meters, SEW Infrastructure, Spear Logistics, Superfil Industries
    Ltd., Surya Pharma, and Wepsol Ltd.
   In addition, nearly 100 organisations across the country have invested in Oracle’s
    specialised applications. These include demand planning, logistics/ transportation
    management, product design, as well as Enterprise Performance Management and
    Business Intelligence solutions, all of which support a broad range of strategic, financial
    and operational management processes.
   Oracle PartnerNetwork members continue to play a key role in expanding Oracle India’s
    applications business through their distribution networks, enhanced product knowledge
    and skills with Oracle Applications products. In addition, with special tools like Oracle
    Business Accelerators (OBA), they are also able to implement Oracle Applications
    solutions for midsize companies specially, much more rapidly, enabling reduced
    implementation times of as little as 30 days.




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  Communications, Media, Utilities industries
2
  Manufacturing, Retail Distribution industries
3
  Financial Service Industry
4
  Government, Education, Healthcare industries
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Details
Midsize Companies
 Oracle introduced a specialised and dedicated team of sales and technical professionals
   (Oracle Commercial Applications Business) three years ago to reach out to midsize
   organisations in India. Since then this group has been able to provide many new
   customers with Oracle’s enterprise-class, flexible and affordable solutions, which are also
   easy and fast to deploy.
 These midsize companies have deployed a wide variety of solutions from Oracle,
   including ERP, Human Resources, CRM & CRM On Demand, as well as SCM and PLM
   (product lifecycle management) solutions.
 Most recently, Redington India was appointed as Oracle VAD to expand penetration of
   Oracle technology, middleware and especially applications products among midsize
   companies across the country.

Specialty Applications
 With a combination of strategic acquisitions and research and development efforts,
   Oracle offers best-in-class capabilities in a variety of solution areas, some of which
   include SCM and Enterprise Performance Management and Business Intelligence (EPM/
   BI).
 Oracle SCM provides key capabilities such as predicting market requirements, innovating
   in response to volatile market conditions, and aligning operations across global networks.
   Via strategic acquisitions including Demantra, G-Log (now Oracle Transportation
   Management) and Agile PLM, Oracle SCM provides industry-specific solutions based on
   best-in-class applications that span product design and development, demand
   management, sales and operations planning, transportation and supply management,
   analytics and optimization.
 With Oracle SCM, Oracle customers have been able to improve productivity, save costs,
   and reduce purchasing processing costs.
 Oracle SCM customers in India include: Agrotech Foods, Bajaj Electricals, ETA
   Freightstar, Eveready Industries Ltd., Secure Meters Ltd. and more.
 Oracle is the leader in Enterprise Performance Management worldwide. It helps
   customers make informed, actionable decisions to optimize financial and operational
   performance across their organisations.
 Oracle EPM users in India include L&T, Sterlite Vedanta Resources Plc, NSE, HPCL,
   HDFC Bank, Aditya Birla Retail, Idea Cellular Ltd. among others.

Partner Ecosystem
 To expand the availability of Oracle Applications to a wider customer audience as well as
    offer them with world-class support and technical expertise, Oracle has developed key
    alliances with its various applications partners.
 Some of these include:

    Telecom:            Wipro, IBM, Tech Mahindra, HCL, TCS and Infosys
    Utilities:          Cap Gemini, TCS and Infosys
    FSI:                Wipro, TCS, Citagus, HP
    Government,         PWC, TCS, Wipro, Cap Gemini, IBM and Infosys
    Education,
    Healthcare:
    CRM            On   Belladona, Code Theatre, CRM IT
    Demand:
    Agile:              Geometric and Dhanush
    OTM:                Anantra and 7 Hills
    Demantra:           Mindtree

   Recent customer wins with partners have been: Aircel Ltd (Wipro), AP Gas Power
    Corporation Ltd. (Redington/ Sinwlore), Canara Bank (HP), Essar (L&T Infotech), HCC
    (Thirdware Solution), L&T Komatsu Limited (TCS), Sun Direct DTH Service (IBM),
    Tanishq - jewellery division of Titan Industries Ltd. (TCS) among others.




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Oracle Fusion Middleware offers unique value proposition for Oracle Applications customers
 Oracle Fusion Middleware (OFM) enables customers running Oracle Applications to
   extend the business functionality of their current release and also develop skill sets and
   pilot projects.
 In addition, Oracle Application Integration Architecture (AIA) – a broad set of products that
   deliver business process-based integrations across Oracle, third party and custom
   applications - is powered by OFM. This offers customers a way to rapidly integrate their
   applications via pre-built and pre-packaged integrations called Process Integration Packs
   (PIPs).
 PIPs help optimise processes and allow companies to get up and running with core
   processes quickly.

Supporting Resources
   Oracle India Fact Sheet
   Oracle Applications - http://www.oracle.com/us/products/applications/index.htm
   Oracle Supply Chain Management Solutions -
    http://www.oracle.com/us/solutions/scm/index.htm
   Oracle Enterprise Performance Management & Business Intelligence Solutions -
    http://www.oracle.com/solutions/business_intelligence/index.html
   Oracle Fusion Middleware for Applications -
    http://www.oracle.com/us/products/middleware/middleware-for-applications/index.htm

Oracle Innovation Showcase
For more than 32 years, Oracle has been a technology innovator, transforming the way
business is conducted. To learn about Oracle’s latest technologies, visit the Innovation
Showcase during the 100 days before Oracle OpenWorld. See www.oracle.com/innovation
for more information.

About Oracle India
Oracle entered India in 1987 and set up an India Development Centre in 1994. Today, Oracle
has three India Development Centres as well as Indian hubs for Oracle's global support,
consulting and financial services operations. Through its extensive network of more than 500
channel and alliance partners under the Oracle Partner Network, Oracle India markets the
complete range of Oracle products and services across India. Oracle India has more than
7000 customers in the telecommunications, banking, insurance, manufacturing and utilities
industries, across the government and private sector. Oracle India is a major partner for E-
Governance initiatives of Central and State Government bodies in India. The Oracle Asia R &
D Centre and Partner Solution Center are located at Oracle India’s head office in Gurgaon,
near New Delhi. Oracle’s Retail Centre of Excellence is located in Bangalore.

About Oracle
Oracle (NASDAQ: ORCL) is the world’s largest business software company. For more
information about Oracle, visit our Web site at http://www.oracle.com/.

Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may
be trademarks of their respective owners.


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Contact Info
Vandana Shenoy                                   Deeba Ali/ Niraj Sharma/ Vidhi Thakur
Oracle India Pvt Ltd                             Rediffusion PR for Oracle
Tel: 91-124- 4328156/ 9811551760                 +91 9810509973/ 9810093472/ 9910562932
vandana.shenoy@oracle.com                        vidhi.thakur@rediffusionyr.com




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