Read for the Record Toolkit Overview The 2009 Read for the Record Toolkit will help you create a wonderful event to celebrate Read for the Record on October 8 2009 In the toolkit you will find

							Read for the Record
Toolkit Overview
The 2009 Read for the Record Toolkit will help you create a wonderful
event to celebrate Read for the Record on October 8, 2009. In the toolkit,
you will find everything you need to promote and run your event, and to
ensure that your event counts toward breaking our 2008 record.

Many of these tools are customizable to your specific event. When text
appears between brackets and with a yellow highlight, [like this], it should
be replaced with your text. Be sure to remove the yellow highlight before
printing or distributing your materials.

Tool                  When and how to use this tool

Event Sign-In         Print and use the Event Sign-In Sheet to keep track
Sheet                 of the number of children who were read to at your
                      event. Following your event, please visit
RFTR01
                      www.readfortherecord.org and complete your
                      event registration to let us know how many children
                      were read to at your event.

Read for the          Print and use the Read for the Record Brochure to
Record Brochure       promote your event to parents, school staff,
                      government officials, and the community.
RFTR02

Read for the          Print and use the Read for the Record Fact Sheet to
Record Fact Sheet     promote your event, and as a quick reference guide
                      to answer questions about Read for the Record and
RFTR03
                      Jumpstart. This fact sheet will be particularly useful
                      when speaking to the media about your event.

Event Flyer           This Event Flyer Template was designed so that you
Template              may easily customize it with specific information
                      about your event; then print, distribute, and post it
RFTR04
                      around your school, library, office, etc., to promote
                      your event.

Event Poster          This Event Poster Template was designed so that
Template              you may easily customize it with specific information
                      about your event; then print, distribute, and post it
RFTR05
                      around your school, library, office, etc., to promote
                      your event.

Event Invitation      This Event Invitation Template was designed so that
Template              you may easily customize it with specific information
                      about your event; then print and distribute it to
RFTR06
                      invite children and adults to your event.
         Newsletter         This Newsletter Template was designed so that you
         Template           may easily customize it with specific information
                            about your event and submit it for publication in
         RFTR07
                            your school, district, union, church, office, etc.,
                            newsletter to promote your event.

         Calendar Posting   This Calendar Posting Template was designed so
         Template           that you may easily customize it with specific
                            information about your event and submit it for
         RFTR08
                            posting in your school, district, union, church, office,
                            etc., calendar to promote your event.

         Bulletin Board     This Bulletin Board Template was designed so that
         Posting            you may easily customize it with specific information
                            about your event and post the notice on your school,
         RFTR09
                            district, church, office, etc., bulletin board to
                            promote your event.

         Media Release      By signing this Media Release Form, parents
         Form               authorize you to photograph and submit for publicity
                            and educational purposes pictures and video of your
         RFTR10
                            event. Print this form and have enough copies for
                            each child at your event.
                            You should consider sending the form home with
                            students in advance of the event, requesting that
                            parents sign the form and send it back with their
                            child prior to October 8. Parents who attend your
                            event can sign the form on the day of the event.
                            Children of parents who are unwilling to sign the
                            form can still participate, but you should take care
                            not to capture them in any photographs or video
                            taken at your event.

         Email Template     This Email Template was designed so that you may
                            easily customize it with specific information about
         RFTR11
                            your event and send the email to colleagues,
                            parents, and other members of your community to
                            promote your event.

         Proclamation –     This Governors Proclamation can be printed or
         Governors          emailed to your Governor so that he or she may use
                            it to proclaim October 8 Read for the Record day in
         RFTR12
                            your state. You might consider including information
                            about your event along with the proclamation so
                            that your Governor can attend the event, or send a
                            representative to do so.

         Proclamation –     This Mayors Proclamation can be printed or emailed
         Mayors             to your Mayor so that he or she may use it to
                            proclaim October 8 Read for the Record day in your
         RFTR13
                            city. You might consider including information about
                            your event along with the proclamation so that your
                            Mayor can attend the event, or send a
                            representative to do so.




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         Word Document        Use this Word template as you would letterhead to
                              print all Read for the Record related communications
         RFTR14
                              that are not included in this toolkit, but that you feel
                              would be helpful to promote your event and/or to
                              communicate to your community about your event.
                              You can also use this Word template to send
                              information electronically about your Read for the
                              Record event.

         RFTR Press Release   This is the official Read for the Record Press Release.
         – Present Tense      It was designed to be customized with specific
                              information about your event. We suggest that you
         RFTR15
                              use this to promote your event by sending it your
                              local media outlets such as newspapers and TV and
                              radio stations.
                              Be sure to include the logo or emblem for your
                              school/district/church/company, etc., on the first
                              page of the press release before printing or emailing
                              to the press. Your logo should be placed ¾” below
                              the Read for the Record logo on the left side of
                              the page.
                              This press release is in the present tense and is
                              intended to be sent to local media on, or just prior
                              to, October 8.

         RFTR Press Release   This is the official Read for the Record Press Release.
         – Future Tense       It was designed to be customized with specific
                              information about your event. We suggest that you
         RFTR16
                              use this to promote your event by sending it your
                              local media outlets such as newspapers and TV and
                              radio stations.
                              Be sure to include the logo or emblem for your
                              school/district/church/company, etc., on the first
                              page of the press release before printing or emailing
                              to the press. Your logo should be placed ¾” below
                              the Read for the Record logo on the left side of
                              the page.
                              This press release is in the future tense and
                              is intended to be sent to local media prior to
                              October 8.

         Volunteer Guide      The Volunteer Guide will help ensure that your event
                              runs smoothly by offering a list of things to consider
         RFTR17
                              when recruiting and training volunteers.

         VIP Participation    The VIP Participation document will help you enlist
                              the support of local celebrities to attend your event.
         RFTR18
                              It offers information that you may use to reach out
                              to local celebrities as well as different ways in which
                              they can participate in Read for the Record and in
                              your event.




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         Sample Event        This Sample Event Script offers a general outline for
         Script (with        a typical Read for the Record event – including a
         activities)         timeline, script, and suggestions for when you might
                             consider activities. You should customize this
         RFTR19
                             document for your event, then print it and make
                             copies for all of your speakers and volunteers.
                             Activities designed to extend The Very Hungry
                             Caterpillar are listed at the end of this toolkit.

         Sample Event        This Sample Event Script offers a general outline for
         Script (without     a typical Read for the Record event -- including a
         activities)         timeline and script. You should customize this
                             document for your event, then print it and make
         RFTR20
                             copies for all of your speakers and volunteers.

         Sample Event        This Sample Event Schedule offers an at-a-glance
         Schedule (with      overview of a typical Read for the Record event
         activities)         where organizers are also planning on offering
                             activities for children. You should customize this
         RFTR21
                             document for your event, then print it and make
                             copies for all of your speakers and volunteers.

         Sample Event        This Sample Event Schedule offers an at-a-glance
         Schedule (without   overview of a typical Read for the Record event.
         activities)         You should customize this document for your event,
                             then print it and make copies for all of your speakers
         RFTR22
                             and volunteers.

         Certificate of      Print this Certificate of Participation for each child
         Participation       participating in your event. The certificates are
                             designed so that teachers or adult readers can write
         RFTR23
                             the child’s name on the certificate and the child can
                             keep it as a memento of the day.

         "I set a world      These stickers are designed to be printed on
         record" Stickers    standard Avery labels #5395 and then given to each
                             child at your event as a memento of the day.
         RFTR24




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         The Very Hungry       These six activities were written by professional
         Caterpillar           educators to help you extend learning opportunities
         activities            for pre-K through 2nd grade students, based on the
                               book, The Very Hungry Caterpillar.
         RFTR25 – RFTR30
                               The activities can be used with individual students,
                               small groups, or entire classrooms; and include
                               information about materials required, preparation
                               time, activity instructions, and learning outcomes.
                               The activities include:
                                      Caterpillar Clues (RFTR25)
                                      Caterpillar Mural (RFTR26)
                                      Caterpillar Sock Puppet (RFTR27)
                                      My Antennae (RFTR28)
                                      Very Hungry Collage (RFTR29)
                                      What Is the Caterpillar Doing Inside
                                       the Cocoon? (RFTR30)




         Tools Listed by Event Type
         To view the tools that are most appropriate for your event, click on the
         type of event that you are hosting:

                I am an educator/librarian creating an event
                I am a government official creating an event
                I am creating a public event in my community
                I am creating an event in my child's/a local school
                I am hosting a small/private event in my home
                I am reading to my child/children
                All other types of events


         I am an educator/librarian creating an event
         Documentation
                Event Sign-In Sheet (RFTR01)

         Outreach
                Read for the Record Brochure (RFTR02)
                Read for the Record Fact Sheet (RFTR03)
                Event Flyer Template (RFTR04)
                Event Poster Template (RFTR05)
                Event Invitation Template (RFTR06)



page 5
               Newsletter Template (RFTR07)
               Calendar Posting (RFTR08)
               Bulletin Board Posting (RFTR09)
               Media Release Form (RFTR10)
               Email Template (RFTR11)
               Proclamation – Governors (RFTR12)
               Proclamation – Mayors (RFTR13)
               Word document (RFTR14)
               RFTR Press Release – Present Tense (RFTR15)
               RFTR Press Release – Future Tense (RFTR16)

         Planning
               Volunteer Guide (RFTR17)
               VIP Participation (RFTR18)
               Sample Event Script (with activities) (RFTR19)
               Sample Event Script (without activities) (RFTR20)
               Sample Event Schedule (with activities) (RFTR21)
               Sample Event Schedule (without activities) (RFTR22)

         Activities
               Caterpillar Clues (RFTR25)
               Caterpillar Mural (RFTR26)
               Caterpillar Sock Puppet (RFTR27)
               My Antennae (RFTR28)
               Very Hungry Collage (RFTR29)
               What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)

         Giveaways
               Certificate of Participation (RFTR23)
               “I set a world record” stickers (RFTR24)


         I am a government official creating an event
         Documentation
               Event Sign-In Sheet (RFTR01)

         Outreach
               Read for the Record Brochure (RFTR02)
               Read for the Record Fact Sheet (RFTR03)
               Event Flyer Template (RFTR04)
               Newsletter Template (RFTR07)


page 6
               Calendar Posting (RFTR08)
               Bulletin Board Posting (RFTR09)
               Media Release Form (RFTR10)
               Proclamation – Governors (RFTR12)
               Proclamation – Mayors (RFTR13)

         Planning
               Volunteer Guide (RFTR17)
               VIP Participation (RFTR18)
               Sample Event Script (with activities) (RFTR19)
               Sample Event Script (without activities) (RFTR20)
               Sample Event Schedule (with activities) (RFTR21)
               Sample Event Schedule (without activities) (RFTR22)

         Activities
               Caterpillar Clues (RFTR25)
               Caterpillar Mural (RFTR26)
               Caterpillar Sock Puppet (RFTR27)
               My Antennae (RFTR28)
               Very Hungry Collage (RFTR29)
               What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)

         Giveaways
               Certificate of Participation (RFTR23)
               “I set a world record” stickers (RFTR24)


         I am creating a public event in my community
         Documentation
               Event Sign-In Sheet (RFTR01)

         Outreach
               Read for the Record Brochure (RFTR02)
               Read for the Record Fact Sheet (RFTR03)
               Event Flyer Template (RFTR04)
               Newsletter Template (RFTR07)
               Calendar Posting (RFTR08)
               Bulletin Board Posting (RFTR09)
               Media Release Form (RFTR10)




page 7
         Planning
               Volunteer Guide (RFTR17)
               Sample Event Script (with activities) (RFTR19)
               Sample Event Script (without activities) (RFTR20)
               Sample Event Schedule (with activities) (RFTR21)
               Sample Event Schedule (without activities) (RFTR22)

         Activities
               Caterpillar Clues (RFTR25)
               Caterpillar Mural (RFTR26)
               Caterpillar Sock Puppet (RFTR27)
               My Antennae (RFTR28)
               Very Hungry Collage (RFTR29)
               What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)

         Giveaways
               Certificate of Participation (RFTR23)
               “I set a world record” stickers (RFTR24)


         I am creating an event in my child's/a local school
         Documentation
               Event Sign-In Sheet (RFTR01)

         Outreach
               Read for the Record Brochure (RFTR02)
               Read for the Record Fact Sheet (RFTR03)
               Event Flyer Template (RFTR04)
               Newsletter Template (RFTR07)
               Calendar Posting (RFTR08)
               Bulletin Board Posting (RFTR09)
               Media Release Form (RFTR10)

         Planning
               Volunteer Guide (RFTR17)
               Sample Event Script (with activities) (RFTR19)
               Sample Event Script (without activities) (RFTR20)
               Sample Event Schedule (with activities) (RFTR21)
               Sample Event Schedule (without activities) (RFTR22)




page 8
         Activities
               Caterpillar Clues (RFTR25)
               Caterpillar Mural (RFTR26)
               Caterpillar Sock Puppet (RFTR27)
               My Antennae (RFTR28)
               Very Hungry Collage (RFTR29)
               What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)

         Giveaways
               Certificate of Participation (RFTR23)
               “I set a world record” stickers (RFTR24)


         I am hosting a small/private event in my home
         Documentation
               Event Sign-In Sheet (RFTR01)

         Outreach
               Read for the Record Brochure (RFTR02)
               Read for the Record Fact Sheet (RFTR03)
               Event Flyer Template (RFTR04)

         Activities
               Caterpillar Clues (RFTR25)
               Caterpillar Mural (RFTR26)
               Caterpillar Sock Puppet (RFTR27)
               My Antennae (RFTR28)
               Very Hungry Collage (RFTR29)
               What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)

         Giveaways
               Certificate of Participation (RFTR23)
               “I set a world record” stickers (RFTR24)


         I am reading to my child/children
         Documentation
               Event Sign-In Sheet (RFTR01)

         Activities
               Caterpillar Clues (RFTR25)
               Caterpillar Mural (RFTR26)



page 9
                Caterpillar Sock Puppet (RFTR27)
                My Antennae (RFTR28)
                Very Hungry Collage (RFTR29)
                What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)

          Giveaways
                Certificate of Participation (RFTR23)
                “I set a world record” stickers (RFTR24)


          All other types of events
          Documentation
                Event Sign-In Sheet (RFTR01)

          Outreach
                Read for the Record Brochure (RFTR02)
                Read for the Record Fact Sheet (RFTR03)
                Event Flyer Template (RFTR04)
                Newsletter Template (RFTR07)
                Calendar Posting (RFTR08)
                Bulletin Board Posting (RFTR09)
                Media Release Form (RFTR10)
                Email Template (RFTR11)
                Proclamation – Governors (RFTR12)
                Proclamation – Mayors (RFTR13)

          Planning
                Volunteer Guide (RFTR17)
                VIP Participation (RFTR18)
                Sample Event Script (with activities) (RFTR19)
                Sample Event Script (without activities) (RFTR20)
                Sample Event Schedule (with activities) (RFTR21)
                Sample Event Schedule (without activities) (RFTR22)

          Activities
                Caterpillar Clues (RFTR25)
                Caterpillar Mural (RFTR26)
                Caterpillar Sock Puppet (RFTR27)
                My Antennae (RFTR28)
                Very Hungry Collage (RFTR29)
                What Is the Caterpillar Doing Inside the Cocoon? (RFTR30)


page 10
          Giveaways
               Certificate of Participation (RFTR23)
               “I set a world record” stickers (RFTR24)




page 11