"Automotive Marketing Strategy"
Get Into Chinese Auto Market Marketing Strategy Beijing 2009 Automotive Solutions in China SINOC Automotive Technology Co., Ltd. Table of Content • Why go to China • Overview of Potential Customers • Automakers Overview in China • Top ten passenger car sales in China • SINOC Automotive Technology Co.Ltd. • Next Steps with SINOC 1. Company Presentation 2. Current Branch Overview in China 3. Sales Plan 4. Decision and Implementation Automotive Solutions in China Why going China is difficult • China has different political, law and market systems • You don’t know how to set up and run a company or factory in China • Chinas culture is different to western culture • Causes problems working together in management and leading • Chinese language is difficult • Your Chinese staff don’t read or speak English • Your China production is far from your Headquarter • Sending Expatriates to China is expensive • Difficult to control Automotive Solutions in China Why go to China • China sold more cars than the USA in January 2009 • Local and international carmakers produce in China • Lower production costs in China • Low labor costs • Low energy costs • Low tool costs • Variable production volume possible • Qualified manufacturing There is a high competitiveness in manufacturing in China. Better follow the OEM before someone else does. Automotive Solutions in China Automakers in China Changchun FAV-Car, FAW-Volkswagen Shenyang BMW Brilliance, Brilliance Auto Tianjin FAW Toyota Beijing BHMC, Chrysler Wuhan Dongfeng Peugeot, Rongcheng Dongfeng Citroen, Huatai Auto Dongfeng Honda Automotive Solutions in China Automakers in China Yancheng Dongfeng Yueda KIA Nanjing Nanjing Fiat, Nanjing MG Chongqing Shanghai Chang’an Ford SVW, SGM, Mazda SAIC Motor Wuhu Guangzhou Cherry Guangzhou Honda, Guangzhou Toyota, Shenzhen Dongfeng Nissan Byd Automotive Solutions in China Top ten passenger car sales in China No. Name of Company December 2008 Year 2008 1 FAW-Volkswagen Automotive Co. 31,610 498,908 2 Shanghai Volkswagen Co. 47,150 478,059 3 Shanghai General Motors Co. 41,155 395,715 4 Tianjin FAW Toyota Motor Co. 26,971 347,663 5 Dongfeng Motor Co. 40,215 318,785 6 Chery Automobile Co. 32,480 286,569 7 Guangzhou Honda Automobile Co. 28,079 277,358 8 Beijing Hyundai Motor Co. 28,159 253,298 9 Geely Automobile Holdings Ltd. 20,974 221,823 10 Changan Ford Mazda Automobile Co. 17,148 200,756 Total 3,278,934 Source: Gasgoo Automotive Solutions in China How SINOC supports your China business • SINOCs Headquarter in Chinas capital Beijing is well informed about laws and regulations • SINOC helps you to establish your settlement in China • SINOC has a multinational, multilingual team of experts to overcome cultural and language barriers • SINOC has a long experience in Chinas automotive OEM, 1st, 2nd Tier market and after-market • SINOC helps you with all the communication problems to satisfy your requirements Automotive Solutions in China SINOC Automotive Technology Co.,Ltd. • SINOC Automotive Technology Co.,Ltd. is 100% owned by the 1996 founded SINOC investment company. • SINOC Automotive started in 2004 with the target of being an active international player in the automotive industry. • Total Number of Employees: 250 Headquarter: Representative Office Beijing, China Frankfurt, Germany www.sinoc.com/SinocAuto.html Automotive Solutions in China SINOC Automotive Technology Co.,Ltd • SINOC offers a multilingual management • Our team will help your company to overcome cultural and language difficulties and advice you in local regulations and laws. Our multinational team speaks German, English and Chinese to guide you through all steps of your China project in the most convenient way. • ISO 9001:2000 certified Quality Management • To ensure you the best service our company is certified by the ISO 9001:2000 Automotive Solutions in China SINOC Automotive Technology Co.,Ltd Our Beijing Headquarter keeps close relations to the local Chinese automotive market, car producers, manufacturers and suppliers. With our consulting experiences we are also the right partner for setting up your own representative office, your feasibility study or market entry strategy. SINOC Automotive also supports your company to settle down in one of Chinas large automotive parks. Automotive Solutions in China Our Consulting Service • PROJECT DEVELOPMENT & MANAGEMENT • Feasibility Study for Factory or Subsidiary Establishment in China • Political Engineering, Negotiations and Problem Solving • HR, Recruitment Chinas fast developing economy offers many opportunities for sourcing and manufacturing not only for the export but also for thegrowing domestic market. SINOC Automotive has a long experience in establishing factories and subsidiaries for foreign companies in China. We compile a tailor made feasibility study that considers your needs and budget. We arrange and negotiate with local administration, investors and developers. SINOC processes already a wide range of land in attractive areas like Beijing Technology and Research Park or in the new Tangshan High-Tech Industrial Park (nearby Beijing). Automotive Solutions in China Our Consulting Service • MARKET RESEARCH & DEVELOPMENT • Customer Acquisition • Market Study • Marketing and Sales • Entering Strategy China is not only a huge supplier market but also an important sales market for the automotive industry. SINOC Automotive helps you entering the Chinese market, finding the right customers and selling your products. Our provided services includes market research, interviewing potential customers and distributors and a feasibility study. Use our excellent automotive network to promote your products and to acquire new customers. Automotive Solutions in China Next Steps with SINOC Company Presentation: All relevant information for the feasibility study and preparing the market entry will be collected by SINOC Automotive in order to find your key of competitiveness in Chinas market. • Company Interview • Part No. List for Current • Project Milestones Products • Structure • Raw Material • Global Company • Process Description • Global Customers • Advantage • Production Equipments • Testing Equipments • Certificates and Awards Automotive Solutions in China Next Steps with SINOC Our Consulting-Team will guide you to through all steps from the feasibility study through market research and market entry strategy you successfully enter the market. 1. Current Branch Overview in China • Contact Information Market • Current Suppliers and Corresponding Car Models Research • Materials and Parts Identification • Part Price Range and Indication 2. Sales Plan Market • OEM Target Entry • Schedule Strategy • Volume Target • Strategy 3. Decision and Implementation Market • Samples Entry • On Site Training • Chinese Brochure Automotive Solutions in China 谢谢你们 Thank You ! SINOC Automotive is your partner for sourcing automotive parts from China. Our team of consultants is ready to help you with questions about sourcing, after-sales or serial production as well as your settlement in China. The headquarter in Beijing, China is multinational and speaks English, German and Chinese. SINOC Automotive Technology Co.,Ltd. Room 1201, Tower B, Beijing Global Trade Center, No. 36 Eastern Road, North 3rd Ring, Dongcheng District, Beijing 100013, P. R. China Telephone : +86-10-58257745, +86-10-58256161 Fax : +86-10-58257746 www : http://www.sinoc.com/SinocAuto.html Automotive Solutions in China