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SOCIAL MEDIA AND EMERGENCY MANAGEMENT

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SOCIAL MEDIA AND EMERGENCY MANAGEMENT Powered By Docstoc
					2010 Gulf States Hurricane Conference
            June 2-4, 2010
              Mobile, AL

   Steve Dover, Public Information Officer
         Talladega County (AL) EMA
 Population: 80,242 (2009 Census Bureau estimate)

 Area: 753 square miles

 Major Waterways: Coosa River (western boundary)

 Major Highways: Interstate 20, US Highway 21, 78 and 280

 4 incorporated cities

 Northern Boundary: Anniston Army Depot
“With hurricane season starting June 1, everyone from
 emergency managers to hurricane forecasters to
 traditional media plan to take advantage of Twitter,
 Facebook and the like to increase their reach.”

 Ken Kaye, Sun Sentinel – May 23, 2010 “Social media
   expected to play role during hurricane season”
“For government agencies, social media not only sends
 and gathers information instantaneously — it fosters
 relationships and trust, while encouraging users to
 share important information…agency engagement with
 these platforms can help show people that government
 organizations are listening.”

 Mashable.com   May 2010
 “How Social Media is Changing Government Agencies”
 Facebook and Twitter are mainly used for daily information
  sharing
   Daily weather forecasts
   Emergency Management articles
   Severe Weather information (Watches, Warnings, Damage
    Reports, etc)
   Have a second Twitter account for following
 YouTube is used to post original and borrowed videos that
  reinforce our mission.
 Blogger is used for blogging safety and preparedness
  information
 BlogTalkRadio in the works
 NIXLE is our newest tool!
 Brings credibility to your organization at a time when
    it is likely to be most needed.
   Allows for real-time information to be disseminated to
    concerned citizens, responders, employees and the
    media.
   Guarantees your message will be heard.
   You can disseminate your information how you want
    and as quickly as you want.
   Allows for an efficient way to defend your brand and
    reputation.
 The most positive aspect of all social media forms is
 that it is a cost-effective way to communicate with
 local citizens on a daily basis about the mitigation,
 preparedness, response and recovery efforts already
 underway by your organization.

 It also “breaks down the walls” of government and
 increases transparency which is a huge push in most
 public administrated organizations.
 Security issues
   Facebook, Phishing and Virus’
      “Facebook Attracts More Phishing Attacks Than Google
       and IRS” – Jennifer Van Grove, Mashable, May 12, 2010
        FB comes in 4th behind PayPal, eBay and HSBC (Survey by
         Kaspersky Lab)
 Who is responsible for content management?
     You? Team? Do you let your boss play?

 Identifying and reaching all the communities
 naturally suited to social networking.
     Do you have “pockets” of residents who are less suited for
      social media/networking? How do you address them?
 Adding  value with what we transmit and
 recognizing the power of these tools.
     Where do we draw the line between adding value and
      overloading?
     Do we really recognize the power of the tools before us?
                    Umatilla Chemical Depot
                      Oregon/Washington
                     Annual CSEPP Exercise


                    •Implemented Twitter into
                    this years exercise


                    •Used media monitors at
 Road Closures
                    remote locations nationwide
ARC Shelter Info



                    •ENN also used Twitter as
                    part of their media profile for
 Situation Update
                    Umatilla exercise
 Media Info
LINE THE STREETS WITH LOVE/Support for family
               of Kyle Comfort

                 Overnight – 100

                 Next Day – 300

                   Final - 1034
 Make social media efforts message driven, not channel
  driven.
 Keep messages brief and pertinent. People are not
  really reading – they are scanning.
 Make sure you can receive public input. Social media is
  not just about you talking to the public; it also is about
  them talking to you and to each other.
 Use social media to support a unified message. Instead
  of creating a new message for social media, use social
  media to support your existing message in a larger
  communications model.
   Homeland Security Today article “Incorporating Social Media into Disaster Communications”, by Mickey McCarter (August 3, 2009)

				
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