Why Google AdWords Management
Businesses Should Use Adwords
After scouring the web and local directories for weeks, it's surprising how many businesses are missing
out on Google AdWords PPC (Pay Per Click). It's such a cheap way to get targeted traffic. In my
experience, if you are a relatively small business targeting local areas only, your clicks will be relatively
cheap, but only if your AdWords account is setup properly, (if it's not, you'll end up bad account
reputation, and your quality score will plummet).
Arrogant people leap in to AdWords with an ignorant I know it all attitude. They think it's monkey proof
and have the idealization that primitive people like themselves can operate it efficiently. However, to the
untrained eye it looks very easy, but as the saying goes, you can't judge a book by it's cover.
Consequently, after many hours of keyboard bashing, they enivitably trash their account and spend the
remaining budget. The frustration is then directed at Google, thus perturbing delusions follow, about the
Adwords ol'-boys club, and clicky Google staff selecting only their favorites.
There are countless Adwords secrets, a lot of them are involved with writing compelling adverts which
catch the eye, adding suspense and ultimately intriguing the user to click. Other more complex issues
with AdWords include Google Analytics and tracking. For sites selling products, exact keywords can be
tracked, and after an extended period of time running a campaign, you will be able to determine the
precise keywords that trigger the most sales. You will also be able to delete keywords which are not
making any sales whatsoever, thus maximizing your ROI (Return On Investment).
Now after sending the valuable clicks, you need them to change in to customers, otherwise you'll be
wasting money. This is not always that simple. A lot of testing has been done on this which states that
when people surf the web they do it on auto pilot, so preferably you want a huge contact button that really
stands out and grabs the users attention. Because if that button is tiny, hidden at the bottom of the page,
barely visible to the human eye, users don't see it immediately and they'll probably hit the back button!
This means you are losing out.
It's also a good practice to have multiple contact details, like phone, call back, email, fax, messengers and
more (no smoke signals and pigeons because it's 2010). This is because every person has preferred
methods of communication, however others are limited in their methods. The ideal is to cater for all.
Should I Hire a PPC Manager?
If you are interested in Adwords and have time for vast amounts of reading, Google has a wealth of
information. However, for those who don't have the time to learn, it can be relatively cheap to hire a Pay
Per Click consultant. That way you