Merkle Hires David Magrini as Vice President, Insurance and Wealth Management Practice by EON


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									Merkle Hires David Magrini as Vice President,
Insurance and Wealth Management Practice
January 04, 2011 09:03 AM Eastern Time  

COLUMBIA, Md.--(EON: Enhanced Online News)--Merkle, the nation's largest and fastest
growing independent customer relationship marketing agency, today announced the hiring of David Magrini as vice
president of the insurance and wealth management practice, a position focused on leading and building the consulting
practice for Merkle’s insurance and wealth management clients. Magrini brings his expertise and deep analytic roots
from his experience working for prominent insurance and health organizations on both the client and agency side.
Magrini will help Merkle provide its growing and diverse roster of clients with end to end capabilities and translate
analytic data into valuable marketing strategy.

Prior to joining Merkle, Magrini was the vice president of marketing at Prudential Financial, one of the leading
workplace retirement benefits plan providers with roughly $160 billion in assets under management. While there,
Magrini was responsible for the participant experience and for driving positive net cash-flows in excess of $300
million a year. Magrini lead individual acquisition and retention marketing efforts across all segments of the company.
In addition to his work at Prudential, Magrini served as head of marketing for Aetna’s Consumer Segment, a $6
billion health insurance company that provides benefits nationwide to both the commercial and individual markets. In
his role Magrini managed all aspects of Aetna’s direct to consumer marketing strategy and developed Aetna’s data
analytic capabilities including building a robust database marketing capability for closed loop campaign reporting,
profile analytics and direct mail-list management and execution.

“I originally encountered Merkle as a client but soon discovered that the technology and CRM solutions deployed by
Merkle could offer me the opportunity to provide better services to a wider range of companies myself,” said
Magrini. “I look forward to helping our clients navigate through the ongoing changes in compliance and financial
regulations facing our industries, and providing them with our cutting edge marketing services.” 

Magrini’s hiring demonstrates Merkle’s ongoing commitment to expanding its consulting, marketing and strategic
services for their insurance and wealth management division. Merkle’s investment in innovative technology and it’s
commitment to the use of analytics, strategy and tactical marketing capabilities andservices help its clients maximize
their customer portfolio throughout the customer lifecycle. Together with Merkle’s current leaders, Magrini will
contribute to the company’s ongoing business goals while continuing to build Merkle’s presence in the market as the
leading customer relationship marketing agency.

“As the insurance industry continues to evolve, Merkle’s consulting services to our insurance and wealth
management clients will continue to grow and be a key part of the company’s business,” said John Lee, vice
president and general manager of Merkle’s Insurance & Wealth Management Practice. “As Merkle expands our
consulting and strategic services, our leaders like David, with valuable experience and leadership, and innovative
thinking will be key to driving our customers’ performance.” 

AboutMerkle Inc.

Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more 
than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize
the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative 
disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs.
With more than 1,300 employees, the privately held corporation is headquartered near Baltimore in Columbia,
Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia,
Seattle, Hagerstown, Md., and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit

Merkle Inc.
Sarah Piccirilli, (443) 542-4288


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