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                                       Memory – PPT Notes
The Phenomenon of Memory

Can you name…

       What/how is this “tip of the tongue?”                  Recall vs. Recognition – which is easier, why?



The case of Clive Wearing

       Describe his memory problems and abilities.            Technical terms?



Flashbulb memories

       Personal example:

               If societal, then                              If personal, then



Demonstration of bias in memory



Atkinson & Shriffrin’s (1968) 3 Box Model:



       Why have we switched STM to Working?



3 memory processes like a computer:



Encoding

What do we mean “rehearsal is an executive process?”

       Demonstration:



Serial Position Effect                 Primacy Effect         &               Recency Effect



       Other Similar Effects:          Next in Line Effect:           Spacing Effect:
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Demonstration of encoding:



Self Reference Effect Demonstration                 Contextual Memory Demonstration



Imagery



Mnemonic Devices

      Peg Word               Method of Loci                Key Word         Chunking



Storage

Iconic Memory & George Sperling

      Describe his famous experiment and the conclusions




Sensory Memory Stores:              Iconic                 Echoic           Hepatic




Working Memory & the Magic Number

      Demonstration 1.



      Demonstration 2



      Demonstration 3



      Any Rajan Mahadevans in here?

Rehearsal & Hermann Ebbinghaus & the Forgetting Curve
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Long Term Memory – 2 Types & Brain Parts:

A) ______________ aka ________________ Brain Part:   ____________________

               Semantic        v       Episodic



B) ______________ aka ________________ Brain Part:   ____________________



Copy the Chart about Memory Stores!




Eidetic Memory          aka

Anterograde Amnesia                           vs.                   Retrograde Amnesia




Retrieval

Recognition vs. Recall Demonstration



Priming                                              Deja-Vu



State Dependent Memory                        v.                    Mood Dependent Memory




Forgetting

Change Blindness – what did the college kids do!?



Don’t “forget” about Ebbinghaus’ forgetting curve!
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Repressed Memories

       Demonstration

Retroactive interference                      v.              Proactive Interference




Memory Construction

Misinformation Effect – ways to get it, who’s susceptible?




Source Amnesia – what/who/why/how do we know?




Repressed Memories – biggest cause? What percent not remembered?

				
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