Best of 2010: Getting to Know Your Friends, Fans and Followers by briansolis


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									Best of 2010: Getting to Know Your Friends, Fans
and Followers
By Brian Solis, blogger at and principal of FutureWorks, Author of the highly
acclaimed book on social business Engage!

In 2010, we were introduced to the important distinctions between monitoring and listening. At the
same time, we observed an emerging dichotomy between the social graph (your personal and
professional connections) and the interest graph (those who share common interests, goals, and
concerns). For business strategists, publishers, and marketers, windows into the world of customers
and influencers were finally jarred open to reveal the people who define online markets.

In 2011, we will place greater emphasis on listening as a tool not just for engagement opportunities,
but to introduce touchpoints for learning and adaptation. Research plays a tremendous role in the
evolution of business. Through analysis, businesses can identify insights necessary to earn
relevance now and over time. In 2011 and beyond, social media’s critical path is paved
by R.R.S. (Relevance. Resonance. Significance.)

As each year passes, we learn a bit more about the meaning of social networking and why people
flock to Twitter, like Facebook, blog and curate, and check-in to locales. And this year especially, we
were given an opportunity to meet our friends, fans, and followers (The 3F’s) through demographics,
psychographics, andbehaviorgraphics. As digital anthropologists, sociologists, and ethnographers,
reading between the lines of conversations opens our eyes to better understand what moves people
to connect and share. Doing so, reveals where, when, and how to engage in ways that introduce
value to foster communities and affinity, attract customers, and earn loyalty.

(cc) Brian Solis, - Twitter, @briansolis
It’s real-time vs. right time/right place…

Please read and share:

The 2010 Series on Your Friends, Fans and Followers…

1. Who are All of These Tweeple?

2. How Twitter is Changing: A new study reveals Twitter’s new direction

3. Once More, with Feeling: Making Sense of Social Media

4. Introducing Your Friends, Fans and Followers

5. The Difference Between Friends, Fans and Followers

6. The State of the Blogosphere 2010

Connect with Brian Solis on Twitter, LinkedIn, Facebook

(cc) Brian Solis, - Twitter, @briansolis
Brian Solis is globally recognized as one of most prominent thought leaders and
published authors in new media. A digital analyst, sociologist, and futurist, Solis has
studied and influenced the effects of emerging media in business, culture and the
convergence of marketing, communications, and publishing. He is principal of
FutureWorks, an award-winning business management and New Media consultancy in
San Francisco and has led change management and social programs for Fortune 500
companies, notable celebrities, and Web 2.0 startups. is ranked among
the top of world's leading business and marketing websites.

Solis is the author of Engage! The complete guide for businesses to build, cultivate and
measure success in the new Web.

Connect with Brian Solis on Twitter, LinkedIn, Facebook
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(cc) Brian Solis, - Twitter, @briansolis

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