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Search Marketing Manager - JOB DESCRIPTION

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					                                                                  JOB DESCRIPTION
Job Title:             Search Marketing Manager

Status/Grade:
                       Full-time
Reports To:
                       Director, Marketing
Job Summary:
                       The ideal candidate will possess strong leadership on web/e-marketing initiatives
                       (search engine marketing, website optimization, and key word marketing), with
                       strong work ethic, a passion for technology, and an entrepreneurial spirit.
Responsibilities and
Essential Duties:          •   Planning and executing SEM programs (PPC and SEO) through keyword
                               search planning, optimization, and ROI analysis for clicks, conversions,
                               qualified leads, and sales
                           •   Monitoring competitive best practices, keeping up with industry trends, and
                               introducing new ideas for improving performance; developing new
                               partnerships as necessary
                           •   Developing segmentation analysis, offers, and incentives for maximizing
                               leads / sales conversions
                           •   Working in conjunction with the marketing team to build our prospect
                               database, and executing email marketing in support of multi-touch
                               acquisition campaigns
                           •   Providing reporting and analysis strategy and communicating key
                               performance trends to the organization
                           •   Performing data analysis as needed to problem solve and to identify trends
                               and opportunities
                           •   Interacting closely with Product Managers, web team, and other marketing
                               staff to execute acquisition campaigns

Supervisory
Responsibilities:      None at this time.
Education and/or
Experience:            The successful candidate has:

                           •   3-5 years of relevant work experience in online marketing. Experience in
                               B2B, high-tech products preferred.
                           •   Bachelor’s degree in business, marketing, technology, or relevant field of
                               study
                           •   Expert knowledge of search engine optimization and ad networks
                           •   Proven experience working with industry tools and analytics packages, such
                               as Google Adwords, Omniture, Pardot etc
                           •   Accomplished range of skills from high level strategic thinking to creative
                               and detailed execution
                           •   Ability to manage time and juggle multiple priorities to deliver high quality
                               results

                           •   Superior oral and written communication skills with an innate attention to
                               detail

                           •   Experience working in a fast-paced and highly cross-functional organization
                           •   Ability to present ideas to various levels of an organization to explain and
                               gain support for initiatives


                                                                                            September 2010

				
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Description: Web site optimization is the process, content, pages, layout optimization adjustments to make the site more easily indexed by search engines, improve the user experience (UE) and the conversion rate and thus create value.