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Market Requirements Document Outline
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					                         Market Requirements Document Outline

I.      Executive Summary
II.     Purpose of this document
Ill.    Product Goals
IV.     Product Delivery Date Assumptions: Window of Opportunity
V.      Target Market and Customer
        A.     Defining characteristics
        B.     Market Size and Growth Rates
VI.     Overall Release Theme and Positioning
        A.     Themes for 1.0 and beyond
        B.     Positioning Statement
        C.     Features and Benefits
        D.     USP (Unique Selling Proposition)
VII.    Competitive Environment
        A.     SWOT1 analysis of main competitors
        B.     Key product features to match
        C.     Areas to focus on differentiation
VIII.   Use Model
        A.     Two or Three examples of how the product wilI be used in the real world
        B.     Top tasks that will be performed with the product
IX.     Customer Needs and Corresponding Features
        A.     Required Features (will not ship the product without them)
        B.     “Nice To Have” (would not delay shipment of prod
				
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posted:1/3/2011
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Description: An effective Market Requirements Document (MRD) is critical in terms of guiding your development team to make sure they build the right product to meet your customer's needs. It should include background information on the market, sample use cases, prioritized features with justifications and information about the window of opportunity and relative ranking and importance of the features listed. Working from a sample like this form can be helpful.
PARTNER William Glover
I received my B.B.A. from the University of Mississippi in 1973 and my J.D. from the University of Mississippi School of Law in 1976. I joined the firm of Wells Marble & Hurst in May 1976 as an Associate and became a Partner in 1979. While at Wells, I supervised all major real estate commercial loan transactions as well as major employment law cases. My practice also involved estate administration and general commercial law. I joined the faculty of Belhaven College, in Jackson, MS, in 1996 as Assistant Professor of Business Administration and College Attorney. While at Belhaven I taught Business Law and Business Ethics in the BBA and MBA programs; Judicial Process and Constitutional Law History for Political Science Department); and Sports Law for the Department of Sports Administration. I am now on the staff of US Legal Forms, Inc., and drafts forms, legal digests, and legal summaries. I am a LTC and was Staff Judge Advocate for the Mississippi State Guard from 2004-2008. I now serve as the Commanding Officer of the 220th MP BN at Camp McCain near Grenada, MS. I served on active duty during Hurricanes Dennis (July, 2005), Katrina (August, 2005) and Gustav in 2008. I played football at the University of Mississippi in 1969-1971 under Coach John Vaught. I am the author of the Sports Law Book (For Coaches and Administrators) and the Sports Law Handbook for Coaches and Administrators (with Legal Forms),