Docstoc

creating logos

Document Sample
creating logos Powered By Docstoc
					How To Create Logos

Sometimes, it is easy to create a logo, but more often it takes a lot of
work. Creating logos is a funny business. Often it only takes a few
minutes, but it can still make or break a company. The right logo can
inspire the right image, and give the customers confidence in your
business and what you do. Still, the process is deceptive, and much
harder than it seems. After all, when you create logos, you aren't just
creating a pretty picture! A logo can be attractive, professional, eye
catching, and still not hit quite the right note. A logo is basically a
microcosm of your whole branding strategy. In that one image, you want to
convey the essence of your brand.

A lot of my friends like to create logos in shop. It saves them a lot of
money, after all, when they can get their own people to do it. They are
often baffled when they hear that I have hired someone from outside to
propose some logos for my company. After all, it costs a lot more. Still,
you can not argue with results. Sometimes, it is essential to bring in
some outside experts to listen with an objective ear to what your company
wants from its branding and marketing. Someone with a fresh, outsider
perspective can do wonders when you are creating logos.

Nonetheless, more often than not, you should at least start trying to
create a logo on your own. There are, after all, so many excellent tools
available nowadays. Even if you have no sketching ability, you can use
tools like Photoshop or Corel Draw for creating logos, sometimes with
excellent results. There are also a variety of online logo creators
available, as well as millions of public domain images to draw from. The
possibilities are limitless, whether or not you have graphic design
experience.

Of course, many companies save creating new logos for when they are
marketing new products. In reality, even successful logos should be
reviewed and updated from time to time. If you can create new logos, you
can get fresh attention to you product. You can even use stickers,
promotional items, or other fun, novel approaches to increase recognition
of your brand. Creating logos is, above all, about creativity. When you
are doing it, you should be creative! The more fun you have with the
artistic process, the more fun your consumers will have, and the more
they will buy!

				
DOCUMENT INFO