4 Ways to Promote Your Blog Using E-mail Listings
When it comes to survival in blogosphere, it's all about connections.
All those links and good word thrown in by happy and loyal readers and
visitors do wonders for promoting your blog and spiking its traffic. And
then, there are those e-mail listings – e-mail addresses and names of
people who just might be interested in becoming regular recipients of
information and news from you. If you want to give your blog a fighting
chance, here are 4 tips on how to promote your blog using e-mail
Target, target, target.
If you have to start promoting your blog now, then start right.
Carefully determine your 'market' – the type of readership you want to
focus on and the type of visitors you want to bring in. This can vary
greatly, depending on the main theme of your blog.
Look at your main subject and the sub-topics you regularly write about.
Who would want to read your blog on a regular basis? What kind of topics
would they want to find in your blog? Once they find their way to your
site, would they stick around and look at your other entries?
Would they participate in any polls, discussion boards and forums you
might offer or at least leave a comment? Furthermore, would the people
in your e-mail listings be willing to promote your blog to others or
mention it on their own blogs? With a targeted e-mail listing, the
answer to these questions is a resounding yes.
The point here is simple: the market for your blog is already out there.
It's now up to you to let them know who and what you are and where they
can find you. By focusing on promoting your blog to highly targeted e-
mail listings, you can avoid marketing to that segment of blog visitors
that: a) are totally uninterested in what your blog has to offer, b) are
only partly interested and cannot be relied on to stay for long and c)
have vague interests and may or may not be willing to participate or sign
up for your promotions.
Offer relevance at all times
If you are unable to use relevance in your invitations, it will be like
throwing thousands of invitations to a violin concerto in a gym full of
wrestling fans. You probably could hit a few bull's eyes and some might
be even willing to give your invite a try but the meager results will not
compensate for the sheer effort and resources you will be using.
Avoid wasting your precious energy by ensuring that when you promote your
blog using e-mail listings, it will be relevant enough for the recipients
to respond positively to.
Be clear about your motives
The people who belong to your e-mail listings may be very familiar with
the industry by now. When promoting your blog, make sure you state in
clear terms what the blog is about, what subject(s) will be offered and
how they can respond.
Don't hide behind vague terms or try to be mysterious. Remember that
your e-mail list has plenty of other options out there, blogs that are
willing to state their offerings in clear, understandable language.
Allow your e-mail listings the freedom to opt out
So maybe you've garnered some terrific responses from your initial foray
into opt-in subscriptions with your e-mail listing to promote your blog.
Does that mean risking a percentage of that number to unsubscribe by
offering an opt-out option? Definitely.
Allowing new members obtained from your e-mail listings to opt-out is not
only polite, it also shows professionalism on your part. Withholding the
opportunity for subscribers to unsubscribe is considered rude and makes
you seem desperate for readers.
If you choose this method of retaining your readers, you risk being
ridiculed in the industry. If word gets around, you could risk losing
even more potential leads for your e-mail listings. To gain respect and
eventually, a loyal following for your blog, promote it with your
visitors' interests in mind.