Email Listing Creation - Possible with Your Blog
Email opt-in lists are very important. They provide you a legitimate way
to keep in touch with your customers, not to mention a way to ensure that
you don’t lose them to the competition as well.
Choose the best software that will allow you to automate the registration
process for would-be subscribers. Once you have this up and running,
visitors of your blog can automatically opt-in to your email list even
without your physical supervision. As the settings for these programs are
configurable, it’s up to you to choose whether approval of subscriptions
would be automated or manual.
Offer and Link
Use an attention-catching image or decorative text when inviting people
to join your email list. Be sure to place it in a prominent area of your
homepage. As for other pages, just choose a spot where it’s highly
visible and which you could maintain for your entire website.
As for the link, just keep it simple and remember to make regular checks
in order to ensure that it’s always in good working order.
Call to Action
Since building your email list is your current goal, it’s best to end
every blog entry you write with an invitation to join your email list.
Your call to action for now should offer strong encouragement on joining
your email list.
For an effective call to action, just keep your sentence short but
powerful. Use action-packed words and if possible, try creating a sense
of urgency with your words.
Speaking of urgency, one way of making people even more aware of the need
to join your email list is by offering an incentive with it. This can be
special discounts, membership privileges, or free ebooks and the likes.
Whatever you end up offering, just remember to place a deadline on your
With the clock ticking, your blog readers are sure to experience just how
necessary it is for them to avail of your offer.
Besides those incentives you’ve mentioned, there must also be other
benefits for a customer to enjoy once they do sign up for your email
list. Explain to them what you hope to accomplish with your email list
and how they’ll benefit from it at the same time.
Signing up with your email list, for instance, will allow them to receive
regular updates about the latest additions to your blog. They may also be
able to receive newsletters containing special members-only data.
Safety and Confidentiality
Another way to encourage people to sign up for your email list from your
blog is by giving them the assurance they need when it comes to safety
and confidentiality. Purchase and register for what you need in order to
provide your customers as secure platform for the registration process. A
secure platform is one that keeps customer data safe from getting hacked.
As for confidentiality, you should also give your solemn word not to
share any information they submit with other parties.
Of course, the real clincher is your blog itself. If you consistently
work on providing the best content for your blog, you’re giving them the
best reason to sign up for your email list. If you don’t prove to them
that there’s something to look forward to in your blog, they will never
think there’s any reason for them to join your email list.