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Fashion capitals _ Designers - PowerPoint

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					FASHION CAPITALS
  & DESIGNERS                                 JACQUELINE HINKLE
                                         TTU SCHOOL OF HUMAN ECOLOGY




    Fashion Design & Merchandising
    Standard: 2.2 Identify and discuss
    characteristics of fashion capitals and
    designers.




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http://www.allartschools.com/g_img/displayimage.php?imageID=1538
FASHION IS GLOBAL!                                                                                                  www.podbean.com/search?k=tag&v=style




•New  York                                                               •London
•Paris                                                                   •Tokyo

•Milan                                                                   •Hong                           Kong




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  FASHION DESIGN CENTERS
•Major cities around the world have talented fashion
designers.
•The designers market and show their collections in
other major cities.
•Countries  are eager to export fashions and sponsor
trade fairs and semiannual exhibits.




                  http://www.textilegenius.com/images/global%20fashion%20designers.jpg
           UNITED STATES

•Known     for fashion
                                                                  http://media.photobucket.com/image/new%20york/rebelsbook/NewYork.jpg



•U.S.   fashion capital for high priced lines
•FashionWeek held twice a year at Bryant Park,
Manhattan
  • Over 50 shows staged
  • Attended by buyers, celebrities, and the media


•Known     for sportswear and “Hollywood” evening
wear
•Inspiration and new ideas generated by lifestyle
activities and cultural opportunities.




                                     http://www.maggieandannie.com/Web/HollywoodSign2.JPG
              UNITED STATES

•Dallas

•Atlanta

•Miami

•Seattle

•San   Francisco
•Chicago



U.S. designers gain fame and support from movie
stars, music stars, political figures, the fashion
press, and international visitors.
                                                                                FRANCE
        High fashion industry originated in France with
        dressmaking industry which featured:
        •exquisite                                   construction and
        •luxurious                                     materials.


        •International                                                  culture center
        •World                         fashion leader with purest creativity
        •Top                 designers show lines in Paris.
        •Other designers from other cities have branches
        in Paris.




                                                                                         http://highvalleybooks.com/book_covers/paris-fashion-a-cultural-history


http://www.polyvore.com/cgi/img-set?.out=jpg&id=BrebrfeG3RGRreGwANHMyQ&size=l
                      FRANCE
•Haute   couture means high fashion

   •   Paris haute couture businesses are located in
       “fashion houses”.

•FashionWeek lasts about 10 days in Paris
   • Womenswear, menswear, childrenswear, and
     knitwear are shown at separate times
   • The “prêt” collections and French RTW lines are
     at different locations during fashion week.




                      http://girldir.com/files/images/hosiery-trend-paris.jpg
                      FRANCE
                   HIGH FASHION

•A very expensive caution fee must be paid by apparel
manufacturers, retailers, and pattern companies to view
top designers’ showings .

Chambre Syndicale de la Couture is the trade
association for top designers of Paris couture.
•Formed in 1868
•Set qualifications for couture houses
•Requirements for showings
•Resolve common problems
•Designers must be recognized as successful and talented to
become a member.
•Members must follow a strict set of guidelines
              FRANCE
           READY-TO-WEAR


•   Prêt-a-porter- the French designer ready-to-wear
    industry.



    •   Chambre Syndical du Prêt-a-porter, established in 1973,
        is its trade association .




                     http://www.gleni.it/images/paris-fashion-week-handbags-style-2009-2010.jpg
                             ITALY                                                        http://elianalily.com/wp-content/uploads/2009/09/guccio-gucci.jpg




•Known for beautiful fabrics, sophisticated prints,
sportswear, knitwear, and menswear.
•Fashion leader for design and manufacture of leather
accessories.
   • Shoes,
   • Handbags
   • Gloves
•Most fashion houses are family run , skills passed down
from generation to generation
•High   fashion industry called alta moda.
       fashion design trade association is Camera
•Italian
Nazionale della Moda




                        http://eternallycool.net/wp-content/uploads/2007/10/shoes-2.jpg
                      ITALY
The following cities have the design indusries shown below:


•Couture




•High quality RTW
•Womenswear
•Knitwear



                                     http://elianalily.com/wp-content/uploads/2009/09/dolcecabbana.jpg


•Cheaper RTW
•Menswear
•Children’s wear
•Knitwear
                  ITALY

•Main  collections are shown adjacent to French
showings so foreign buyers and press may go to
both in one trip.
•Milan
    • knitwear
    • womenswear
    • Accessories are shown a different time
•Florence
    • Childrenswear
    • Menswear
•Other categories of fashion are promoted at
different times.
•Italy even has fashion fairs for work clothes and
uniforms.
                                           GREAT BRITAIN

        • Major fashion city
        • “Savile Row” menswear of top quality
        • Elegant women’s apparel for roylaty
        • Strength is high quality ready-to-wear men’s
          tailored apparel, fine rainwear, and far-out “punk”
          fashions




http://latimesblogs.latimes.com/.a/6a00d8341c630a53ef012876245c16970c-800wi



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                                                           GREAT BRITAIN
British fashion
   • Promoted by British Fashion Council
                       •        sponsors and schedules Fashion Week
                       •        held twice a year
Association for top RTW designers
   • London Designer Collections
Apparel products
   • Top quality woolens
   • Tweeds
   • (including lamb’s wool and cashmere)




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                                                                       http://www.shift.jp.org/en/archives/2009/03/12/LFW2009AW-001.jpg
OTHER EUROPEAN FASHION
                                            http://www.fashionfromspain.com/icex/cda/controller/pageGen/0,3346,1549487_5857768_5852720_4173207_0,00.htm




 •   Dependable construction and detailing
 •   Provide inspiration for new fabric and apparel designs
 •   High- to moderately prices RTW (men and women)

 •   Woolens
 •   Known for leathers, furs, and innovative designs for fabric
 •   Permanent show rooms are held in Copenhagen center of
     Scandinavian fashion world

 •   Leather, suede, beading
 •   Fashion industry centered in Madrid
 •   Menswear in Barcelona
 •   Small fashion houses                   http://www.tatsachen-ueber-deutschland.de/en/modern-life/main-content-10/in-fine-shape-fashion-and-design.html




 •   Show merchandise at European fashion fairs and in Spanish
     cities.
                  CANADA
•Price levels are moderate to high
•Fashion industry centered in Toronto

•Fast growing –not a shadow of USA

•Create and Design
    • Apparel
    • Outerwear
    • Furs
    • Decorative household linens
•Fashion Design Council of Canada
    • Promotes fashion
                                            http://minimidimaxi.com/editorials/canadian_fashion/fall2003/designnetwork




    • Membership
    • Holds events
    • Schedules and promotes fashion week
    • Handles publicity
   CENTRAL & SOUTH AMERICA


•Fashion  in this area emerges from:
    • Rio de Janeiro
    • Buenos Aires
    • Sao Paulo
    • Bogota                                 http://i68.photobucket.com/albums/i18/doonohits/super.jpg




•Provides proximity and less expensive resources for U.S.
buyers.
•Latin America has
    • cotton
    • Wool
    • leather
    • cheap labor
•Status in the world marketplace is increasing

•Products are made according to North American
manufacturers’ specifications. Others products are made to
reflect the country’s ethnic heritage.
                          JAPAN
Fashion Industry
   •   Produce merchandise quickly
   •   Provide merchandise ahead of other fashion centers
   •   Medium- to high-priced clothing
   •   Exchange rates make goods expensive
   •   Fashion week held in Tokyo
Japanese designers
   •   Create innovative and experimental clothing emphasizing
       flair for comfort and mobility
   •   Little attention is paid to waistlines
   •   Rarely emphasize any certain body part
   •   Consider hem lengths irrelevant
   •   Unusual shapes and fabrics




                                              http://love-handbags-for-life.co.uk/files/japan-fashion-week-2008.JPG
          CHINA & HONG KONG
•Future major force in fashion
•Produces large quantity of textiles

•High volume of mass production of lower priced apparel
items exported to the U.S.

        important trading center
   •   low cost production for foreign customers
   •   creates, produces, and markets its own products
   •   exotic fabrics
   •   beautiful silks
   •   original dress creations
   •   strength is production
   •   largest exporter of fashion apparelhttp://farm4.static.flickr.com/3395/3199090422_c52a151b72.jpg
        CHINA & HONG KONG
•Hong Kong Trade Development Council
   • organizes fashion week
   • fosters new talent
        •   Young designers present their work in hopes to
            win a cash prize and the chance to show their
            collections in Paris.
•Designer group: Hong Kong Fashion Designers
Association




                           http://farm4.static.flickr.com/3362/3198243565_b0af0e3c2c.jpg
              TAIWAN & SOUTH KOREA

• Specializes in making sportswear
• Low-priced , medium quality, high volume
  apparel for US mass retailers
• Fashion design training is available


• Young designers create apparel for country’s
  fashion market
• RTW knitwear, menswear, and sportswear
• Low labor rates
• Specifications are in line with other coutries
  companies




    http://www.asia.ru/images/img/143135/sportswear.jpg


                                                          http://www.zimbio.com/pictures/YVqB6ndzvND/Seoul+Fashion+Week+09+Jo+Myung+Rye
OTHER WORLD LOCATIONS
•Singapore

•Indonesia

•Thailand

•Malaysia

•Philippines

•Australia

•India




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Activity




 STUDENTS    WILL RESEARCH ONE FAMOUS DESIGNER FROM ONE OF THE
 MAJOR FASHION CAPITALS.
 THEY WILL   BE REQUIRED TO GIVE A TEN-MINUTE PRESENTATION OVER
 THE DESIGNER.   THE STUDENTS   MUST HAVE A VISUAL AID DURING THE
 PRESENTATION AND MAY USE ONE OF THE FOLLOWING FORMS:         POWER
 POINT,   SCRAPBOOK, OR POSTER.   THE REPORT   SHOULD   INCLUDE:
 PICTURE OF DESIGNER, LOGO, IF THE DESIGNER IS A MEMBER OF A
 TRADE ORGANIZATION, AWARDS RECEIVED, BUSINESS LOCATION,
 PICTURES OF CLOTHING COLLECTION, IMPACT THE DESIGNER HAS
 MADE ON THE FASHION WORLD, FRANCHISES, AND ANY OTHER VALID
 INFORMATION.    STUDENTS WILL BE GIVEN TIME AT HOME AND SCHOOL
 TO FINISH   THE REPORT. THEY WILL BE GIVEN ONE WEEK TO COMPLETE
 IT.
             References

Wolfe, M. (2009). Fashion marketing &
 merchandising. Tinley Park,
    IL: Goodheart-Willcox.

				
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