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					Tuesday, May 5, 2009

Advertising and Public Relations - 7

ADVERTISING AND PUBLIC RELATIONS

LIST OF ATTEMPTED QUESTION : S AND ANSWERS




SELECT THE BLANK

QUESTION : Story-board corresponds to the layout which is

illustrated ________

CORRECT ANSWER : Frame by Frame

Your Answer Frame by Frame



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : In a corporate identity if the building is constructed of

granite and glass it sends out signals of :-

CORRECT ANSWER : Prosperity & Competence

Your Answer Truth & Honest



SELECT THE BLANK

QUESTION : The words in your headings will usually be for ________

release

CORRECT ANSWER : Immediate

Your Answer Immediate



TRUE/FALSE
QUESTION : The first advertisinment on A & F pears bought a picture

tilted "bubbles" was launched in 1886.

CORRECT ANSWER : True

Your Answer True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : Media relations are very important this is largely due to

the vast number of :-

CORRECT ANSWER : Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels ,

Advertisements



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : A PR should be expert in analysing the media's :-

CORRECT ANSWER : Strength & Weakness

Your Answer Merits & Demerits



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : Pope Urban II used communication systems which involved :-

CORRECT ANSWER : Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Word of Mouth , Slogans & Symbols



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : All good companies have a manual of :-

CORRECT ANSWER : Operations
Your Answer Operations



SELECT THE BLANK

QUESTION : Organisations use a variety of spokespersons depending

upon the ________and the audience.

CORRECT ANSWER : Message

Your Answer Message



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : The most persuasive messages are :-

CORRECT ANSWER : Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed , Contains one primary data



SELECT THE BLANK

QUESTION : It maddens reporters to spend time at a press conference

when they could have been given the same information in a ________.

CORRECT ANSWER : Press release

Your Answer Press release



SELECT THE BLANK

QUESTION : Sometimes female employees have to travel ________

CORRECT ANSWER : Outstation

Your Answer Abroad



MULTIPLE CHOICE SINGLE ANSWER
QUESTION : A Public Relation professional who counted over 500

different definitions for PR was known as :-

CORRECT ANSWER : Rex Harlow

Your Answer Rex Kirby



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : Erik Thorvaldson discovered an uninhabited of ice and

snow in North :-

CORRECT ANSWER : Atlantic

Your Answer America



MATCH THE FOLLOWING

QUESTION : CORRECT ANSWER : Your Answer

Information about working conditions Safety measures Safety measures

Government Information efforts are to Eduacting the administrators

and bureaucrats Eduacting the administrators and bureaucrats

Coroporate success depends on workforce that believes in beign

treated fairly believes in beign treated fairly

Director of corporate communication Director of public Relations

Director of public Relations



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : It is universal preference that we like to hear the story

from the :-

CORRECT ANSWER : Horses mouth
Your Answer Horses mouth



TRUE/FALSE

QUESTION : The advertising plan basically focuses on Target, Message

& Media

CORRECT ANSWER : True

Your Answer True



SELECT THE BLANK

QUESTION : Luminaries help the launch of ________.

CORRECT ANSWER : Apple

Your Answer Apple



TRUE/FALSE

QUESTION : J & J offered a reward of $200,000 for capturing the

perpetrators.

CORRECT ANSWER : False

Your Answer True



SELECT THE BLANK

QUESTION : The video tele conference of J & J was of ________ minutes.

CORRECT ANSWER : 90

Your Answer 90



SELECT THE BLANK
QUESTION : A product becomes a brand when the product delivers a

________

CORRECT ANSWER : Functional Benefit

Your Answer Positioning Benefit



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : People are prone to forgive :-

CORRECT ANSWER : Mistakes

Your Answer Mistakes



SELECT THE BLANK

QUESTION : It is difficult task as it is peoples actions that builds

or destroys ________ of an organization.

CORRECT ANSWER : Reputation

Your Answer Reputation



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : The designs elements comprises of

CORRECT ANSWER : Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Space , Graphics &

Illustrations



TRUE/FALSE

QUESTION : The famous research agencies in India are IMRB, ORG MARG

CORRECT ANSWER : True
Your Answer True



TRUE/FALSE

QUESTION : In all press conferences there is a demonstration of the

product.

CORRECT ANSWER : False

Your Answer False



SELECT THE BLANK

QUESTION : For testing the advertisement, adveretisers uses ________

CORRECT ANSWER : Focus Groups

Your Answer Target Audience



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : Advertisement is a communication in :-

CORRECT ANSWER : Paid Form

Your Answer One way Form



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : For impact on communication the industrial revolution

invented the

CORRECT ANSWER : Telephone , Telegraph , Photography

Your Answer Photography , Telephone , Television



MULTIPLE CHOICE MULTIPLE ANSWER
QUESTION : In advertsement collateral material refers to

CORRECT ANSWER : Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Brochures , Product Leaflets



SELECT THE BLANK

QUESTION : The production department is responsible for ________ the

creative concepts.

CORRECT ANSWER : Translating

Your Answer Producing



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : One can interact with PRO at the :-

CORRECT ANSWER : Railway Station , Government Offices , Press

Your Answer Government Offices , Press



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : In a crisis, in management team, every person must be

capable of working under extreme :-

CORRECT ANSWER : Pressure

Your Answer Pressure



TRUE/FALSE

QUESTION : Erik Thovaldson named the island as greenland.

CORRECT ANSWER : True

Your Answer True
MULTIPLE CHOICE SINGLE ANSWER

QUESTION : The San Diego & Electric company had placed order with

certain :-

CORRECT ANSWER : Arab companies

Your Answer Russian companies



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : The press kits desgined by Johnson & Johnson included :-

CORRECT ANSWER : J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong



MATCH THE FOLLOWING

QUESTION : CORRECT ANSWER : Your Answer

Relationship Symmetrical Model Symmetrical Model

Publicity Press Agentry Model Grunig Model

Information Public Information Model Public Information Model

Advocacy Asymmetrical Model Asymmetrical Model



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : The invitation format should also cover :-

CORRECT ANSWER : Why , How , What

Your Answer Why , What , Whose



MULTIPLE CHOICE SINGLE ANSWER
QUESTION : Public Relation practitioners play a dual role, they are

advisiors as well as :-

CORRECT ANSWER : Counsellors

Your Answer Counsellors



TRUE/FALSE

QUESTION : The print media consists of newspaper and magzines.

CORRECT ANSWER : True

Your Answer True



MULTIPLE CHOICE SINGLE ANSWER

QUESTION : Advertising research is an :-

CORRECT ANSWER : Information Tool

Your Answer Marketing Tool



TRUE/FALSE

QUESTION : Very often the presence of a well known celebrity can

liven up a routine company function

CORRECT ANSWER : True

Your Answer True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : The functions of an advertising agency are

CORRECT ANSWER : Account Management , Planning,

Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency

Management



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : In nineteenth century food processing industry began

famous and reputed names which came into lime light were

CORRECT ANSWER : Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Coke



TRUE/FALSE

QUESTION : Over all 60 cities were selected for nation wide press

conference in J & J case.

CORRECT ANSWER : False

Your Answer True



TRUE/FALSE

QUESTION : Abraham Maslow was a great Philosopher.

CORRECT ANSWER : False

Your Answer False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION : The PR practitioner advises management on preparing the

policy frame works and also develops systems for implementation, they

also make sure that no job candidates are discriminated against any

particular
CORRECT ANSWER : Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order



at 3:32 AM 0 comments Links to this post



Labels: Advertising and Public Relations (Set - 2)




Tuesday, January 22, 2008

Advertising and Public Relations - 6

LIST OF ATTEMPTED QUESTION : S AND ANSWERS




MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

In a crisis, in management team, every person must be capable of working under extreme :-

CORRECT ANSWER :

Pressure

Your Answer

Pressure



SELECT THE BLANK

QUESTION :
It is difficult task as it is peoples actions that builds or destroys ________ of an organization.

CORRECT ANSWER :

Reputation

Your Answer

Image



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

In Egyptian era the Governments have always engaged in what is known as :-

CORRECT ANSWER :

Public Information , Public Relations , Public Affairs

Your Answer

Public Information , Public Relations , Public Comunicators



SELECT THE BLANK

QUESTION :

Public ________ is stronger than legal right or miltary might.

CORRECT ANSWER :

Opinion

Your Answer

Opinion



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :
Your Answer

Stories

newworthy

Pyramid

Date

Heading

Date of Birth

Copy

Pyramid

newworthy

Accuracy

Life blood

Year of coperation



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The invitation format should also cover :-

CORRECT ANSWER :

Why , How , What

Your Answer

Why , How , What



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
CORRECT ANSWER :

How to choose , Buy , Use product or service

Your Answer

How to choose , Buy , Use product or service



SELECT THE BLANK

QUESTION :

The copywriter is responsible for writing the copy of the advertisment in terms of ________

CORRECT ANSWER :

Words

Your Answer

Words



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertising contributes to

CORRECT ANSWER :

Profits

Your Answer

Increase in sales



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertsment actually grew up after the

CORRECT ANSWER :
Second World war.

Your Answer

Second World war.



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A brand is a valuable :-

CORRECT ANSWER :

Assest

Your Answer

Name



SELECT THE BLANK

QUESTION :

The ________ revolution led to number of inventions that had an impact on communications.

CORRECT ANSWER :

Industrial

Your Answer

Industrial



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertisments in those days were laid out like our present day

CORRECT ANSWER :

Classified advertisment
Your Answer

Classified advertisment



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Business magzines are categorised into the following :

CORRECT ANSWER :

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer

Trade Publications , Industrial Magzines , Professional Magzines



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

If press conference does not have the purpose it will result in loss of :-

CORRECT ANSWER :

Credibility

Your Answer

Credibility



TRUE/FALSE

QUESTION :

Over all 60 cities were selected for nation wide press conference in J AND J case.

CORRECT ANSWER :

False

Your Answer
False



TRUE/FALSE

QUESTION :

Tests were made on 9 million recalled capsules of J AND J

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

If any of your media contacts express a strong wish not to be reminded make a note of that and honour
their :-

CORRECT ANSWER :

Preferences

Your Answer

Preferences



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

While releasing the press release check for the

CORRECT ANSWER :

Headline , Double spaced , Avoided passive voice

Your Answer

Headline , Double spaced , Avoided passive voice
TRUE/FALSE

QUESTION :

FYI stands for For Your Information

CORRECT ANSWER :

True

Your Answer

True



TRUE/FALSE

QUESTION :

Erik Thovaldson named the island as greenland.

CORRECT ANSWER :

True

Your Answer

True



SELECT THE BLANK

QUESTION :

J AND J also campaigns with the ________ .

CORRECT ANSWER :

Government

Your Answer

Government
MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The typed lines should be kept :-

CORRECT ANSWER :

50 to 60 characters long

Your Answer

50 to 60 characters long



TRUE/FALSE

QUESTION :

In Television advertising the sequence followed is Middle, End, Beginning

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

A some what humorous detour on the road of Public Relation history lies in :-

CORRECT ANSWER :

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Real Estate promotion



TRUE/FALSE
QUESTION :

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.

CORRECT ANSWER :

True

Your Answer

True



TRUE/FALSE

QUESTION :

The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in 1886.

CORRECT ANSWER :

True

Your Answer

True



SELECT THE BLANK

QUESTION :

Johnson AND Johnson shampoo for kids is an example of ________.

CORRECT ANSWER :

Demographic

Your Answer

Demographic



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :
Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an

CORRECT ANSWER :

Identified sponsor

Your Answer

Identified sponsor



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

To become a good and well known Public Relation practitioner, one should develop numerous :-

CORRECT ANSWER :

Skills

Your Answer

Skills



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-

CORRECT ANSWER :

Technology Advancements , Social Changes

Your Answer

Technology Advancements , Social Changes



SELECT THE BLANK

QUESTION :

Testimony means actual user share their________ in the form of an ad.
CORRECT ANSWER :

Experience

Your Answer

Experience



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

These are Traditional Service Brands

CORRECT ANSWER :

Food World , Cox AND Kings , FedEx

Your Answer

Food World , Cox AND Kings , FedEx



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

CORRECT ANSWER :

Atlantic

Your Answer

Atlantic



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Media relations are very important this is largely due to the vast number of :-

CORRECT ANSWER :
Publications , Television AND Radio Channels , Websites

Your Answer

Publications , Television AND Radio Channels , Websites



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

People forget mistakes than brow beaten by

CORRECT ANSWER :

Cunning , Manipulative , Explanations

Your Answer

Cunning , Manipulative , Explanations



TRUE/FALSE

QUESTION :

India is the hope of free world.

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Marketing objectives are referred in terms of :

CORRECT ANSWER :

Sales
Your Answer

Sales



SELECT THE BLANK

QUESTION :

During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.

CORRECT ANSWER :

75

Your Answer

75



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

CORRECT ANSWER :

Salient , Answer a felt need , Logical course of action

Your Answer

Salient , Answer a felt need , Logical course of action



SELECT THE BLANK

QUESTION :

Samples of new safety packaging were ________

CORRECT ANSWER :

Distributed

Your Answer
Distributed



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The term "Publics" means these are all those :-

CORRECT ANSWER :

People on whom the success or failuer depends

Your Answer

People on whom the success or failuer depends



SELECT THE BLANK

QUESTION :

In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.

CORRECT ANSWER :

Mental

Your Answer

Mental



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Choosing a city for press conference depends upon the level you are working with :-

CORRECT ANSWER :

National , Regional , Business

Your Answer

National , Regional , Business
SELECT THE BLANK

QUESTION :

Apple computers made their campaign in the year ________ which people were dying to see.

CORRECT ANSWER :

1984

Your Answer

1984



TRUE/FALSE

QUESTION :

A fact sheet runs into a single page

CORRECT ANSWER :

False

Your Answer

True



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Advertising in eighties saw

Address to specific consumers

Address to specific consumers

The Beginning of Advertising
Exchange of goods

Exchange of goods

Invention of the printing press

Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste

For toothpaste



at 5:48 AM 0 comments Links to this post



Labels: Advertising and Public Relations



Advertising and Public Relations - 5

LIST OF ATTEMPTED QUESTION : S AND ANSWERS




MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

By which sign the end of your release is marked ande which is repeated several times?

CORRECT ANSWER :

####

Your Answer

****
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Newspaper advertising has the following advantages :

CORRECT ANSWER :

Market Penetration , Selectivity , Audience Involvement

Your Answer

Market Penetration , Selectivity , Audience Involvement



SELECT THE BLANK

QUESTION :

In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.

CORRECT ANSWER :

Mental

Your Answer

Six



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A crisis by its very nature comes :-

CORRECT ANSWER :

Unannounced

Your Answer

Unannounced
TRUE/FALSE

QUESTION :

The HRD departement reports to the agency Management.

CORRECT ANSWER :

False

Your Answer

False



TRUE/FALSE

QUESTION :

GEC is an Organizational Brand

CORRECT ANSWER :

True

Your Answer

False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The feature story is valuable publicity tool and an idea vehicle for helping people understand :-

CORRECT ANSWER :

How to choose , Buy , Use product or service

Your Answer

How to choose , Use product or service , The material



MULTIPLE CHOICE MULTIPLE ANSWER
QUESTION :

Advertising primarily reaches out to customer through :-

CORRECT ANSWER :

Print , Radio AND TV , Internet

Your Answer

Print , Radio AND TV , Internet



SELECT THE BLANK

QUESTION :

Apple computers made their campaign in the year ________ which people were dying to see.

CORRECT ANSWER :

1984

Your Answer

1984



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The PR practitioner has to understand and be skilled in the usage and application of all :-

CORRECT ANSWER :

Communication Media

Your Answer

Communication Media



SELECT THE BLANK

QUESTION :
Sometimes female employees have to travel ________

CORRECT ANSWER :

Outstation

Your Answer

Outstation



TRUE/FALSE

QUESTION :

A journalist is a observer.

CORRECT ANSWER :

True

Your Answer

True



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

People get involved with issues or pay attention to message that appeal to their psychic or :-

CORRECT ANSWER :

Economic needs

Your Answer

Economic needs



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertsment actually grew up after the
CORRECT ANSWER :

Second World war.

Your Answer

Second World war.



TRUE/FALSE

QUESTION :

The art director and the copy writer work together as a team.

CORRECT ANSWER :

True

Your Answer

True



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Relationship

Symmetrical Model

Geometic Model

Publicity

Press Agentry Model

Press Agentry Model

Information

Public Information Model
Public Information Model

Advocacy

Asymmetrical Model

Asymmetrical Model



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

These are Traditional Service Brands

CORRECT ANSWER :

Food World , Cox AND Kings , FedEx

Your Answer

Cox AND Kings , FedEx , Food World



TRUE/FALSE

QUESTION :

Corporate success depends on a workforce.

CORRECT ANSWER :

False

Your Answer

True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The liability coverage takes care of :-

CORRECT ANSWER :
Loss of property , Medical Condition , Internal Harrasment in the organization

Your Answer

Loss of property , Medical Condition , Internal Harrasment in the organization



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

People are prone to forgive :-

CORRECT ANSWER :

Mistakes

Your Answer

Mistakes



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Advertising in eighties saw

Address to specific consumers

Exchange of goods

The Beginning of Advertising

Exchange of goods

USA

Invention of the printing press

Johann Gutenberg

Johann Gutenberg
Advertsing of 1660

For toothpaste

For toothpaste



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

If any of your media contacts express a strong wish not to be reminded make a note of that and honour
their :-

CORRECT ANSWER :

Preferences

Your Answer

Preferences



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

When a mistake is been committed :-

CORRECT ANSWER :

Do not lie , Do not try to cover up things , Do not pretend to be right

Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right



TRUE/FALSE

QUESTION :

FYI stands for For Your Information

CORRECT ANSWER :

True
Your Answer

True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

One can interact with PRO at the :-

CORRECT ANSWER :

Railway Station , Government Offices , Press

Your Answer

Railway Station , Government Offices , Press



TRUE/FALSE

QUESTION :

After three and half years another death occurred the vicitm was 60 years old woman from New York

CORRECT ANSWER :

False

Your Answer

False



TRUE/FALSE

QUESTION :

Very often the presence of a well known celebrity can liven up a routine company function

CORRECT ANSWER :

True

Your Answer
True



SELECT THE BLANK

QUESTION :

During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.

CORRECT ANSWER :

75

Your Answer

45



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The rule in a crisis is that you cannot be handicapped by a lack of :-

CORRECT ANSWER :

Infrastructure

Your Answer

Professional people



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Press releases are called :-

CORRECT ANSWER :

Publicity Program

Your Answer

Publicity Program
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

What should the feature story highlight?

CORRECT ANSWER :

Unkown facet , Product , Cause

Your Answer

Unkown facet , Product , Cause



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The filler items should be in paragraph form with :-

CORRECT ANSWER :

Typed , Typed on single page , Double Spaced margin

Your Answer

Double Spaced margin , Typed , Typed on single page



SELECT THE BLANK

QUESTION :

In green land ice melts for only a few________.

CORRECT ANSWER :

Months

Your Answer

Days
SELECT THE BLANK

QUESTION :

"People working with you" this means offering them Salary, Promotions ________, and Training
opportunities to motivate them.

CORRECT ANSWER :

Perks

Your Answer

Perks



TRUE/FALSE

QUESTION :

The most important information is down the air.

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The invitation format should also cover :-

CORRECT ANSWER :

Why , How , What

Your Answer

Why , What , Whose



MULTIPLE CHOICE MULTIPLE ANSWER
QUESTION :

SWOT stands for

CORRECT ANSWER :

Strengths AND Weakness , Opportunities , Threats

Your Answer

Strengths AND Weakness , Opportunities , Threats



SELECT THE BLANK

QUESTION :

It is very difficult to attribute a rise of sales due to ________

CORRECT ANSWER :

Advertising

Your Answer

Advertising



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Crisis means an unexpected development that often frightens the :-

CORRECT ANSWER :

Public

Your Answer

Customer



SELECT THE BLANK

QUESTION :
The advantage of outdoor advertising is that, message is available for ________ hours.

CORRECT ANSWER :

24

Your Answer

24



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The modern day advertising has its roots in

CORRECT ANSWER :

USA

Your Answer

USA



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The functions of an advertising agency are

CORRECT ANSWER :

Account Management , Planning, Creativity,Production , Media and Agency Management

Your Answer

Account Management , Planning, Creativity,Production , Media and Agency Management



SELECT THE BLANK

QUESTION :

In Retentive stage the product reaches its________ stage.
CORRECT ANSWER :

Maturity

Your Answer

Decline



SELECT THE BLANK

QUESTION :

If you do the right think you have to make sure that people ________ about it.

CORRECT ANSWER :

Hear

Your Answer

Hear



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

All the releases should start with a :-

CORRECT ANSWER :

Heading

Your Answer

Heading



TRUE/FALSE

QUESTION :

The advertising plan basically focuses on Target, Message AND Media

CORRECT ANSWER :
True

Your Answer

True



SELECT THE BLANK

QUESTION :

Fillers are material used to fill in the empty at the ________ minute.

CORRECT ANSWER :

Last

Your Answer

Last



at 5:48 AM 0 comments Links to this post



Labels: Advertising and Public Relations



Advertising and Public Relations - 4

LIST OF ATTEMPTED QUESTION : S AND ANSWERS




SELECT THE BLANK

QUESTION :

Cities where the local press usually gives a favourable ________ for press conference.

CORRECT ANSWER :
Coverage

Your Answer

Coverage



TRUE/FALSE

QUESTION :

Public relations does not have a strong industry association to guide its growth in a controlled manner.

CORRECT ANSWER :

True

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Reputations are not built overnight they are the sum of cumulative actions over a period of :-

CORRECT ANSWER :

Time

Your Answer

Time



TRUE/FALSE

QUESTION :

During the press conference it is advisible to only communicate the news it should be one way
communication.

CORRECT ANSWER :

False
Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-

CORRECT ANSWER :

1896

Your Answer

1875



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The functions of an advertising agency are

CORRECT ANSWER :

Account Management , Planning, Creativity,Production , Media and Agency Management

Your Answer

Planning, Creativity,Production , Media and Agency Management , After sales AND Services
Management



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

What should the feature story highlight?

CORRECT ANSWER :

Unkown facet , Product , Cause

Your Answer
Unkown facet , Product , Cause



TRUE/FALSE

QUESTION :

Research shows that 70% of buying decisions are made in store.

CORRECT ANSWER :

True

Your Answer

True



TRUE/FALSE

QUESTION :

The Body Copy consists of the main text.

CORRECT ANSWER :

True

Your Answer

True



SELECT THE BLANK

QUESTION :

The observers are paid to watch and ________

CORRECT ANSWER :

Write

Your Answer

Write
MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A crisis by its very nature comes :-

CORRECT ANSWER :

Unannounced

Your Answer

Unannounced



SELECT THE BLANK

QUESTION :

More and more people began to read newspaper and ________

CORRECT ANSWER :

Magzine

Your Answer

Magzine



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The spokesperson should have following skills :-

CORRECT ANSWER :

Convincing AND Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing AND Inspiring , Good Orator , Able to address gathering
MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The corporate identity of an organisation is sum of all :-

CORRECT ANSWER :

Visual cues

Your Answer

Social workforce



TRUE/FALSE

QUESTION :

Internet is part of electronic media

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The process of identifying and advertising to a group of prime prospect is called as

CORRECT ANSWER :

Target Marketing

Your Answer

Target Marketing



TRUE/FALSE
QUESTION :

Very often the presence of a well known celebrity can liven up a routine company function

CORRECT ANSWER :

True

Your Answer

True



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A Public Relation professional who counted over 500 different definitions for PR was known as :-

CORRECT ANSWER :

Rex Harlow

Your Answer

Dennis Martin



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Public information came into the exsitence at the time of ancient egyptians which are :-

CORRECT ANSWER :

5000 years ago

Your Answer

5000 years ago



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :
Adams legacy also inculded :-

CORRECT ANSWER :

Newspaper essays , Speeches , Parades

Your Answer

Newspaper essays , Speeches , Posters



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Public Relation practitioners play a dual role, they are advisiors as well as :-

CORRECT ANSWER :

Counsellors

Your Answer

Counsellors



SELECT THE BLANK

QUESTION :

If you do the right think you have to make sure that people ________ about it.

CORRECT ANSWER :

Hear

Your Answer

Hear



SELECT THE BLANK

QUESTION :

If you have a website include the ________ in your heading.
CORRECT ANSWER :

URL

Your Answer

URL



TRUE/FALSE

QUESTION :

The advertising plan basically focuses on Target, Message AND Media

CORRECT ANSWER :

True

Your Answer

True



SELECT THE BLANK

QUESTION :

Skilful media relations involves treading the fine line between catering for the ________.

CORRECT ANSWER :

Organization

Your Answer

Organization



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The Creative services department includes

CORRECT ANSWER :
Creative Director , Art Director , Copy Writer

Your Answer

Creative Director , Art Director , Copy Writer



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Research planning includes

CORRECT ANSWER :

Designing a QUESTION : naire , Data Collection , Tabulation, Analysis and Results

Your Answer

Designing a QUESTION : naire , Data Collection , Tabulation, Analysis and Results



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

People are good at :-

CORRECT ANSWER :

Reacting

Your Answer

Reacting



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Culture means

CORRECT ANSWER :

Values , Perception , Beliefs
Your Answer

Values , Perception , Beliefs



SELECT THE BLANK

QUESTION :

The advantage of outdoor advertising is that, message is available for ________ hours.

CORRECT ANSWER :

24

Your Answer

24



TRUE/FALSE

QUESTION :

In the style always use a passive voice

CORRECT ANSWER :

False

Your Answer

True



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The Body Copy is also called as

CORRECT ANSWER :

Main Text

Your Answer
Text



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

In every organisation there are requirements for the management to communicate with different
audiences this sort of communication is called as :-

CORRECT ANSWER :

One to many communication

Your Answer

Public Speech



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The financial information can be reached by the way of :-

CORRECT ANSWER :

Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer

Annual General Report , Quaterly Reports , Share Prices



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Promoting AND Elaborating events

Boston Massacre

Pamphlet
Public Relation Startegies

Publications

Publications

Persuasive communication

Western Social

Newspaper

Harvard

Pamphlet

Western Social



SELECT THE BLANK

QUESTION :

Organisations use a variety of spokespersons depending upon the ________and the audience.

CORRECT ANSWER :

Message

Your Answer

Message



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

In advertsement collateral material refers to

CORRECT ANSWER :

Brochures , Video Tapes , Product Leaflets

Your Answer

Insertions , Brochures , Product Leaflets
SELECT THE BLANK

QUESTION :

The video tele conference of J AND J was of ________ minutes.

CORRECT ANSWER :

90

Your Answer

90



TRUE/FALSE

QUESTION :

The print media consists of newspaper and magzines.

CORRECT ANSWER :

True

Your Answer

True



TRUE/FALSE

QUESTION :

Day by day the crime rate is controlled through out the world.

CORRECT ANSWER :

False

Your Answer

False
MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Invitations

Reporter

Editor, Journalist

Photographs

Invitation

TV Crew

Media Events

Press Conference

Technicians

Reminder calls

Editor, Journalist

Press Conference



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The catcholic Church reponded with its own counter reformation by means of :-

CORRECT ANSWER :

Speeches , Books , Pamphlets

Your Answer

Speeches , Books , Pamphlets
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Researching, conducting and evaluating on a continual basis are program of action. These are done to
achieve public understanding, these may also include :-

CORRECT ANSWER :

Marketing , Financial fund raising , Employee Community

Your Answer

Marketing , Financial fund raising , Employee Community



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

There are three type of situtations in which you can paln an interview with a journalist these are :-

CORRECT ANSWER :

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Crisis



SELECT THE BLANK

QUESTION :

In print media rates depends upon the size, Colour and ________

CORRECT ANSWER :

Position

Your Answer

Position



SELECT THE BLANK
QUESTION :

Traditionally the PR program is divided into ________.

CORRECT ANSWER :

Internal AND External programs

Your Answer

Internal AND External programs



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertisers describe consumer audience through

CORRECT ANSWER :

Demographics

Your Answer

Phsycological



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Labels: Advertising and Public Relations



Advertising and Public Relations - 3

LIST OF ATTEMPTED QUESTION : S AND ANSWERS




SELECT THE BLANK
QUESTION :

Tapping groups attitudes is called as ________.

CORRECT ANSWER :

Channeling

Your Answer

Channeling



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

In DAGMAR model the different stages are:

CORRECT ANSWER :

Awareness , Comprehension , Conviction

Your Answer

Awareness , Comprehension , Conviction



TRUE/FALSE

QUESTION :

Tests were made on 9 million recalled capsules of J AND J

CORRECT ANSWER :

False

Your Answer

False



SELECT THE BLANK

QUESTION :
Story-board corresponds to the layout which is illustrated ________

CORRECT ANSWER :

Frame by Frame

Your Answer

Frame by Frame



SELECT THE BLANK

QUESTION :

The copywriter is responsible for writing the copy of the advertisment in terms of ________

CORRECT ANSWER :

Words

Your Answer

Words



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A number of agencies are now focusing on :

CORRECT ANSWER :

Research

Your Answer

Consumers



TRUE/FALSE

QUESTION :

The market share fell from 37 % to 23%.
CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Those who work for the organization are called as :-

CORRECT ANSWER :

Internal Public

Your Answer

Internal Public



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The following "firsts" were observed during the period :-

CORRECT ANSWER :

1900-1921

Your Answer

1900-1921



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertising that is delivered directly to the consumer by mail refers to

CORRECT ANSWER :
Direct Mail

Your Answer

Direct Mail



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Media relations are very important this is largely due to the vast number of :-

CORRECT ANSWER :

Publications , Television AND Radio Channels , Websites

Your Answer

Television AND Radio Channels , Websites , Advertisements



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The spokesperson should be :-

CORRECT ANSWER :

People friendly

Your Answer

Smart AND Intellegent



SELECT THE BLANK

QUESTION :

The internal publication which was a 4 page news letter was called as ________.

CORRECT ANSWER :

Update
Your Answer

Update



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

While releasing the press release check for the

CORRECT ANSWER :

Headline , Double spaced , Avoided passive voice

Your Answer

Headline , Double spaced , Written in a perfect square



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Invitations for press conferences should be always :-

CORRECT ANSWER :

Typed

Your Answer

Typed



TRUE/FALSE

QUESTION :

In the style always use a passive voice

CORRECT ANSWER :

False

Your Answer
False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Pope Urban II used communication systems which involved :-

CORRECT ANSWER :

Writing , Word of Mouth , Slogans AND Symbols

Your Answer

Writing , Word of Mouth , Slogans AND Symbols



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The Creative services department includes

CORRECT ANSWER :

Creative Director , Art Director , Copy Writer

Your Answer

Creative Director , Art Director , Copy Writer



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A crisis often gathers momentum with great :-

CORRECT ANSWER :

Rapidity

Your Answer

Speed
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

CORRECT ANSWER :

Salient , Answer a felt need , Logical course of action

Your Answer

Salient , Answer a felt need , Logical course of action



TRUE/FALSE

QUESTION :

In all press conferences there is a demonstration of the product.

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The catcholic Church reponded with its own counter reformation by means of :-

CORRECT ANSWER :

Speeches , Books , Pamphlets

Your Answer

Hoardings , Books , Pamphlets
MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Motivation

Monetary, Emotional Return

Monetary, Emotional Return

External Public

Media, Suppliers, Trade Associations

Media, Suppliers, Trade Associations

Advertisement

To inform Potential buyers

To inform Potential buyers

Maintaining Relationships

Long term associations

Long term associations



SELECT THE BLANK

QUESTION :

Cities where the local press usually gives a favourable ________ for press conference.

CORRECT ANSWER :

Coverage

Your Answer

Chance
TRUE/FALSE

QUESTION :

Over all 60 cities were selected for nation wide press conference in J AND J case.

CORRECT ANSWER :

False

Your Answer

False



TRUE/FALSE

QUESTION :

Abraham Maslow was a great Philosopher.

CORRECT ANSWER :

False

Your Answer

True



TRUE/FALSE

QUESTION :

The better informed employees are likely to spread damaging misinformation.

CORRECT ANSWER :

False

Your Answer

True



MULTIPLE CHOICE SINGLE ANSWER
QUESTION :

A successful advertisment works when it fulfills desire and

CORRECT ANSWER :

Need

Your Answer

Need



SELECT THE BLANK

QUESTION :

Do not choose a location just because it has network affiliated stations since the networks often do not
use material from their affiliates except for ________ and major crimes.

CORRECT ANSWER :

Disasters

Your Answer

Disasters



SELECT THE BLANK

QUESTION :

The The release should end with ' -30-' or ________

CORRECT ANSWER :

"****"

Your Answer

"****"



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :
Advertsment actually grew up after the

CORRECT ANSWER :

Second World War

Your Answer

First World War



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Media Strategy

Determine Geographic spread

Determine Geographic spread

Print Media

Newspapers AND Magazines

Newspapers AND Magazines

Electronic Media

Redio, Television

Redio, Television

Media Objective

Target Audience, Reach AND Frequency

Target Audience, Reach AND Frequency



TRUE/FALSE

QUESTION :
Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.

CORRECT ANSWER :

True

Your Answer

True



SELECT THE BLANK

QUESTION :

In communication process the source ________ the messages.

CORRECT ANSWER :

Encodes

Your Answer

Encodes



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Reputations are not built overnight they are the sum of cumulative actions over a period of :-

CORRECT ANSWER :

Time

Your Answer

Time



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Expert communicators use a number of devices such as :-
CORRECT ANSWER :

Drama , Statistics , Examples

Your Answer

Statistics , Examples , Shows



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

In nineteenth century food processing industry began famous and reputed names which came into lime
light were

CORRECT ANSWER :

Nestles , Cadburys , Kellogs

Your Answer

Nestles , Cadburys , Kellogs



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Business magzines are categorised into the following :

CORRECT ANSWER :

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer

Trade Publications , Industrial Magzines , Professional Magzines



SELECT THE BLANK

QUESTION :

You may work within a ________ constrained by policies and procedures.

CORRECT ANSWER :
Hierarchy

Your Answer

Hierarchy



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The most persuasive messages are :-

CORRECT ANSWER :

Direct , Simply expressed , Contains one primary data

Your Answer

Direct , Simply expressed , Contains one primary data



SELECT THE BLANK

QUESTION :

The advocacy model was built during the middle of ________ century.

CORRECT ANSWER :

20th

Your Answer

18th



SELECT THE BLANK

QUESTION :

If you have a website include the ________ in your heading.

CORRECT ANSWER :

URL
Your Answer

URL



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

A number of activities at the community level that are practised are :-

CORRECT ANSWER :

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood

Your Answer

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Media agencies handles:

CORRECT ANSWER :

Media Planning AND Buying

Your Answer

Media Planning AND Buying



TRUE/FALSE

QUESTION :

Day by day the crime rate is controlled through out the world.

CORRECT ANSWER :

False
Your Answer

False



TRUE/FALSE

QUESTION :

The spokesperson should be Verbose.

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Check for the passage ways, door ways, and elevators large enough to accommodate :-

CORRECT ANSWER :

Bulky equipment

Your Answer

Bulky equipment



at 5:45 AM 0 comments Links to this post



Labels: Advertising and Public Relations



Advertising and Public Relations - 2

LIST OF ATTEMPTED QUESTION : S AND ANSWERS
SELECT THE BLANK

QUESTION :

As world becomes a ________ place, where news travel with great speed.

CORRECT ANSWER :

Smaller

Your Answer

Tiny



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Press releases are called :-

CORRECT ANSWER :

Publicity Program

Your Answer

Publicity Program



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Crisis communication staff needs to be throughly trained to work together as a :-

CORRECT ANSWER :

Team

Your Answer
Good communicator



SELECT THE BLANK

QUESTION :

The copywriter is responsible for writing the copy of the advertisment in terms of ________

CORRECT ANSWER :

Words

Your Answer

Words



SELECT THE BLANK

QUESTION :

Fillers are material used to fill in the empty at the ________ minute.

CORRECT ANSWER :

Last

Your Answer

Last



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The advertising agency plays a key role in:

CORRECT ANSWER :

Creating advertising

Your Answer

Creating advertising
SELECT THE BLANK

QUESTION :

All large companies develop a ________ identity manual

CORRECT ANSWER :

Corporate

Your Answer

Corporate



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

In a corporate identity if the building is constructed of granite and glass it sends out signals of :-

CORRECT ANSWER :

Prosperity AND Competence

Your Answer

Prosperity AND Competence



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

1982

America

America

Audio
Philadelphia

Philadelphia

Recovery Campaign

New York

Texas

Situation

Chicago

New York



TRUE/FALSE

QUESTION :

Influencer acts as a consultant.

CORRECT ANSWER :

True

Your Answer

True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

There are three type of situtations in which you can paln an interview with a journalist these are :-

CORRECT ANSWER :

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Informal
TRUE/FALSE

QUESTION :

Internet is part of electronic media

CORRECT ANSWER :

False

Your Answer

False



TRUE/FALSE

QUESTION :

The journalist can publish whatever he wants.

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Persuasion is used to change or neutralise hostile :-

CORRECT ANSWER :

Opinion

Your Answer

Opinion



MULTIPLE CHOICE SINGLE ANSWER
QUESTION :

Marketing objectives are referred in terms of :

CORRECT ANSWER :

Sales

Your Answer

Sales



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The modern day advertising has its roots in

CORRECT ANSWER :

USA

Your Answer

USA



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The most persuasive messages are :-

CORRECT ANSWER :

Direct , Simply expressed , Contains one primary data

Your Answer

Direct , Simply expressed , Contains one primary data



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :
A corporate identity is very important part of the Company image and

CORRECT ANSWER :

Communications

Your Answer

Communications



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The filler items should be in paragraph form with :-

CORRECT ANSWER :

Double Spaced margin , Typed , Typed on single page

Your Answer

Typed , Typed on single page , Double Spaced margin



SELECT THE BLANK

QUESTION :

Firestone used to sell millions of tyres at the rate of ________.

CORRECT ANSWER :

50$

Your Answer

50$



TRUE/FALSE

QUESTION :

FYI stands for For Your Information
CORRECT ANSWER :

True

Your Answer

False



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Advertising in eighties saw

Address to specific consumers

Address to specific consumers

The Beginning of Advertising

Exchange of goods

USA

Invention of the printing press

Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste

For toothpaste



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

If any of your media contacts express a strong wish not to be reminded make a note of that and honour
their :-
CORRECT ANSWER :

Preferences

Your Answer

Crew



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The spokesperson should have following skills :-

CORRECT ANSWER :

Convincing AND Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing AND Inspiring , Good Orator , Able to address gathering



TRUE/FALSE

QUESTION :

Research shows that 70% of buying decisions are made in store.

CORRECT ANSWER :

True

Your Answer

True



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Crisis means an unexpected development that often frightens the :-

CORRECT ANSWER :
Public

Your Answer

Share Holder



TRUE/FALSE

QUESTION :

Good companies always speaks first and performs later.

CORRECT ANSWER :

False

Your Answer

False



SELECT THE BLANK

QUESTION :

The production department is responsible for ________ the creative concepts.

CORRECT ANSWER :

Translating

Your Answer

Translating



SELECT THE BLANK

QUESTION :

"We very much prefer to see the ________ before they are released", says an editor of an Popular
Indian Computer Publication.

CORRECT ANSWER :

Product
Your Answer

Product



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The following "firsts" were observed during the period :-

CORRECT ANSWER :

1900-1921

Your Answer

1899-1925



TRUE/FALSE

QUESTION :

In the style always use a passive voice

CORRECT ANSWER :

False

Your Answer

False



SELECT THE BLANK

QUESTION :

Apple computers made their campaign in the year ________ which people were dying to see.

CORRECT ANSWER :

1984

Your Answer
1985



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Culture means

CORRECT ANSWER :

Values , Perception , Beliefs

Your Answer

Values , Perception , Beliefs



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Choosing a city for press conference depends upon the level you are working with :-

CORRECT ANSWER :

National , Regional , Business

Your Answer

National , Regional , Business



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Check for the passage ways, door ways, and elevators large enough to accommodate :-

CORRECT ANSWER :

Bulky equipment

Your Answer

Bulky equipment
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Research planning includes

CORRECT ANSWER :

Designing a QUESTION : naire , Data Collection , Tabulation, Analysis and Results

Your Answer

Designing a territory , Data Collection , Tabulation, Analysis and Results



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

CORRECT ANSWER :

Salient , Answer a felt need , Logical course of action

Your Answer

Salient , Answer a felt need , Analysing the facts



TRUE/FALSE

QUESTION :

In all press conferences there is a demonstration of the product.

CORRECT ANSWER :

False

Your Answer

False
TRUE/FALSE

QUESTION :

India is the hope of free world.

CORRECT ANSWER :

False

Your Answer

True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

A number of activities at the community level that are practised are :-

CORRECT ANSWER :

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood

Your Answer

Practicing environment protection drives , Cleaning up the neighbourhood , Organising Blood Camps



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

People forget mistakes than brow beaten by

CORRECT ANSWER :

Cunning , Manipulative , Explanations

Your Answer

Cunning , Manipulative , Explanations



SELECT THE BLANK
QUESTION :

For testing the advertisement, adveretisers uses ________

CORRECT ANSWER :

Focus Groups

Your Answer

Target Audience



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Marketing plan starts with:

CORRECT ANSWER :

Situation Analysis

Your Answer

SWOT Analysis



SELECT THE BLANK

QUESTION :

You may work within a ________ constrained by policies and procedures.

CORRECT ANSWER :

Hierarchy

Your Answer

Hierarchy



SELECT THE BLANK

QUESTION :
Tapping groups attitudes is called as ________.

CORRECT ANSWER :

Channeling

Your Answer

Communicators



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The lesson learnt from Tylenol case was :-

CORRECT ANSWER :

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control

Your Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertisments in those days were laid out like our present day

CORRECT ANSWER :

Classified advertisment

Your Answer

Classified advertisment



at 5:44 AM 0 comments Links to this post
Labels: Advertising and Public Relations



Advertising and Public Relations - 1

MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

All good companies have a manual of :-

CORRECT ANSWER :

Operations

Your Answer

Operations



TRUE/FALSE

QUESTION :

Internet is part of electronic media

CORRECT ANSWER :

False

Your Answer

True



TRUE/FALSE

QUESTION :

Good companies always speaks first and performs later.

CORRECT ANSWER :

False

Your Answer
False



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The term "Publics" means these are all those :-

CORRECT ANSWER :

People on whom the success or failuer depends

Your Answer

People on whom the success or failuer depends



SELECT THE BLANK

QUESTION :

In print media rates depends upon the size, Colour and ________

CORRECT ANSWER :

Position

Your Answer

Number of words in the ad.



SELECT THE BLANK

QUESTION :

For holding a press conference invitations are to be sent and ________ has to be selected.

CORRECT ANSWER :

Venue

Your Answer

Venue
SELECT THE BLANK

QUESTION :

The words in your headings will usually be for ________ release

CORRECT ANSWER :

Immediate

Your Answer

Immediate



TRUE/FALSE

QUESTION :

J and J offered a reward of $200,000 for capturing the perpetrators.

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The lesson learnt from Tylenol case was :-

CORRECT ANSWER :

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control

Your Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-

CORRECT ANSWER :

Technology Advancements , Social Changes

Your Answer

Social Changes , Financial Changes , Political Changes



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A PR should always have a track of :-

CORRECT ANSWER :

Bottlenecks

Your Answer

Quality of communication exchange



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertising research is an :-

CORRECT ANSWER :

Information Tool

Your Answer

Information Tool
MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Advertisment copy consists of the body copy, Slogans and

CORRECT ANSWER :

Head Line

Your Answer

Head Line



TRUE/FALSE

QUESTION :

During the press conference it is advisible to only communicate the news it should be one way
communication.

CORRECT ANSWER :

False

Your Answer

True



SELECT THE BLANK

QUESTION :

It is the PR practitioners task to ________ and enhance the organisations reputation.

CORRECT ANSWER :

Protect

Your Answer

Build



SELECT THE BLANK
QUESTION :

Planning and Implementation are the efforts done by the organization to influence or ________ public
Policy.

CORRECT ANSWER :

Change

Your Answer

Improve



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The various types of advertisments are

CORRECT ANSWER :

Consumer and Retail , National and International , End product or Industrial

Your Answer

Consumer and Retail , National and International , End product or Industrial



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

There are three type of situtations in which you can paln an interview with a journalist these are :-

CORRECT ANSWER :

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Crisis



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :
Another internal roles of PR are that of :-

CORRECT ANSWER :

Teaching , Instructing Executives for clear writing , Effective speaking

Your Answer

Teaching , Instructing Executives for clear writing , Effective speaking



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

Everyone has an image, an individual or an organization. The QUESTION : is, is it bad or

CORRECT ANSWER :

Good

Your Answer

Good



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

A press conference should be called when there's a reason for :-

CORRECT ANSWER :

Two way communication

Your Answer

News to tell



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

If there are pictures with the release, use the phrase with :-
CORRECT ANSWER :

Art

Your Answer

Art



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The spokesperson should have following skills :-

CORRECT ANSWER :

Convincing and Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing and Inspiring , Good Orator , Able to address gathering



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

Choosing a city for press conference depends upon the level you are working with :-

CORRECT ANSWER :

National , Regional , Business

Your Answer

National , Regional , Global



TRUE/FALSE

QUESTION :

Once you have invited the reporters there is no need to remind them.

CORRECT ANSWER :
False

Your Answer

False



TRUE/FALSE

QUESTION :

The fundamental democracy that played a major role in the American Campaign

CORRECT ANSWER :

True

Your Answer

True



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The design princples can been arranged by different elements viz.

CORRECT ANSWER :

Balance , Proportion , Sequence

Your Answer

Balance , Proportion , Sequence



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

In a corporate identity if the building is constructed of granite and glass it sends out signals of :-

CORRECT ANSWER :

Prosperity and Competence
Your Answer

Rich and Famous



TRUE/FALSE

QUESTION :

A fact sheet runs into a single page

CORRECT ANSWER :

False

Your Answer

False



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The buyers buy for business or non profit motives, these consists of

CORRECT ANSWER :

Businesses , Government , Non-Government Organisation

Your Answer

Businesses , Government , Non-Government Organisation



SELECT THE BLANK

QUESTION :

Firestone used to sell millions of tyres at the rate of ________.

CORRECT ANSWER :

50$

Your Answer
40$



SELECT THE BLANK

QUESTION :

Johnson and Johnson shampoo for kids is an example of ________.

CORRECT ANSWER :

Demographic

Your Answer

Demographic



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Speakers on Radio and TV

Showcase of Unique abilities

Advertising

Generating Publicity

Good Work of Organization

Long term Business Strategy

Urgent Information to be communicated

Media Community

Media Community

Invite Speakers

Long term Business Strategy
Good Work of Organization



TRUE/FALSE

QUESTION :

Many companies do not use symbols.

CORRECT ANSWER :

True

Your Answer

False



SELECT THE BLANK

QUESTION :

Skilful media relations involves treading the fine line between catering for the ________.

CORRECT ANSWER :

Organization

Your Answer

Customers



TRUE/FALSE

QUESTION :

The print media consists of newspaper and magzines.

CORRECT ANSWER :

True

Your Answer

True
MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

If press conference does not have the purpose it will result in loss of :-

CORRECT ANSWER :

Credibility

Your Answer

Credibility



SELECT THE BLANK

QUESTION :

Public ________ is stronger than legal right or miltary might.

CORRECT ANSWER :

Opinion

Your Answer

Opinion



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

The San Diego and Electric company had placed order with certain :-

CORRECT ANSWER :

Arab companies

Your Answer

Arab companies
MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The press kits desgined by Johnson and Johnson included :-

CORRECT ANSWER :

J and J history , Name of top people , Financial results

Your Answer

J and J history , Name of top people , Financial results



MULTIPLE CHOICE SINGLE ANSWER

QUESTION :

While scheduling the press conferences be aware of the :-

CORRECT ANSWER :

Media Deadlines

Your Answer

Media Deadlines



SELECT THE BLANK

QUESTION :

Organisations use a variety of spokespersons depending upon the ________and the audience.

CORRECT ANSWER :

Message

Your Answer

Message



TRUE/FALSE
QUESTION :

In Mumbai there are reporters who specialize in stories relating to the Government.

CORRECT ANSWER :

False

Your Answer

False



MATCH THE FOLLOWING

QUESTION :

CORRECT ANSWER :

Your Answer

Clarity of message

Audience understands the message

Audience understands the message

Expert Communicator

Mass Media endorsements

Mass Media endorsements

Manipulation Techniques

Illogical reasoning

Illogical reasoning

Persuasive speaking

Partial commitment

Partial commitment



MULTIPLE CHOICE MULTIPLE ANSWER
QUESTION :

A some what humorous detour on the road of Public Relation history lies in :-

CORRECT ANSWER :

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Plausible , Uninhabited



MULTIPLE CHOICE MULTIPLE ANSWER

QUESTION :

The crisis management team should have the ability of :-

CORRECT ANSWER :

Irregular Hours , No Sleep , Working hours long

Your Answer

Irregular Hours , Working hours long , to handle situation effectively



SELECT THE BLANK

QUESTION :

Samples of new safety packaging were ________

CORRECT ANSWER :

Distributed

Your Answer

Distributed



at 5:35 AM 0 comments Links to this post
Labels: Advertising and Public Relations



        LIST OF ATTEMPTED QUESTIONS AND ANSWERS




SELECT THE BLANK

 Question       If you have a website include the ________ in your heading.

 Correct Answer         URL

 Your Answer URL




TRUE/FALSE

 Question       In Television advertising the sequence followed is Middle, End, Beginning

 Correct Answer         False

 Your Answer False




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The most persuasive messages are :-

 Correct Answer         Direct , Simply expressed , Contains one primary data

 Your Answer Direct , Simply expressed




MULTIPLE CHOICE SINGLE ANSWER

 Question       The word "brand" has its origns in the word "brandr" which means
 Correct Answer        Burn

 Your Answer Burn




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The opening of American West provided many opportunities to people to migrate to the
west. Many of the legends and stories of these people were told viz.

 Correct Answer        Buffalo Bill Cody , Wyatt Erap , Calamity Jane

 Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane




TRUE/FALSE

 Question      Abraham Maslow was a great Philosopher.

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      The modern day advertising has its roots in

 Correct Answer        USA

 Your Answer USA




MULTIPLE CHOICE SINGLE ANSWER

 Question      The term "Publics" means these are all those :-

 Correct Answer        People on whom the success or failuer depends
 Your Answer People on whom the success or failuer depends




MULTIPLE CHOICE SINGLE ANSWER

 Question      Advertisment copy consists of the body copy, Slogans and

 Correct Answer        Head Line

 Your Answer Head Line




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Graphic element        Geometric Pattern      Geometric Pattern



Corporate Identity     Souveniers     Souveniers



Standardized colours   Coco Cola      Coco Cola



Founder Names IBM      IBM




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      Pope Urban II used communication systems which involved :-

 Correct Answer        Word of Mouth , Slogans & Symbols , Writing
 Your Answer Writing , Word of Mouth , Slogans & Symbols




TRUE/FALSE

 Question      FYI stands for For Your Information

 Correct Answer        True

 Your Answer True




SELECT THE BLANK

 Question      All large companies develop a ________ identity manual

 Correct Answer        Corporate

 Your Answer Corporate




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer        Nestles , Cadburys , Kellogs

 Your Answer Cadburys , Kellogs




TRUE/FALSE

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer True
TRUE/FALSE

 Question     Much of the communication research was related to the war time interest in
propaganda.

Correct Answer        True

Your Answer True




TRUE/FALSE

Question      The food processing industry began around eighteen century.

Correct Answer        False

Your Answer False




MULTIPLE CHOICE SINGLE ANSWER

Question      Advertisments in those days were laid out like our present day

Correct Answer        Classified advertisment

Your Answer News paper advertisment (Full, Half page)




TRUE/FALSE

 Question     The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer        True

Your Answer True
TRUE/FALSE

Question      The letter should be limited to 8 to 9 paragraphs

Correct Answer        False

Your Answer False




MULTIPLE CHOICE MULTIPLE ANSWER

Question      When a mistake is been committed :-

Correct Answer        Do not lie , Do not try to cover up things , Do not pretend to be right

Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right




TRUE/FALSE

Question      India is the hope of free world.

Correct Answer        False

Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

Question      In advertsement collateral material refers to

Correct Answer        Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets
SELECT THE BLANK

 Question       In print media rates depends upon the size, Colour and ________

 Correct Answer         Position

 Your Answer Position




MULTIPLE CHOICE SINGLE ANSWER

 Question       While designing the print of the ad the art director has to decide upon the best format
to

 Correct Answer         Communicate the message

 Your Answer Communicate the message




MATCH THE FOLLOWING

Question        Correct Answer Your Answer



Advertising in eighties saw     Address to specific consumers USA



The Beginning of Advertising    Exchange of goods       Babylonian Clay tablet



Invention of the printing press Johann Gutenberg        Johann Gutenberg



Advertsing of 1660      For toothpaste For toothpaste
MULTIPLE CHOICE SINGLE ANSWER

 Question      Eye-catching signs were painted on

 Correct Answer        Buildings

 Your Answer Hoardings




SELECT THE BLANK

 Question      More and more people began to read newspaper and ________

 Correct Answer        Magzine

 Your Answer Magzine




TRUE/FALSE

 Question    During the press conference it is advisible to only communicate the news it should be
one way communication.

 Correct Answer        False

 Your Answer False




SELECT THE BLANK

 Question      Fillers are material used to fill in the empty at the ________ minute.

 Correct Answer        Last

 Your Answer Last
MULTIPLE CHOICE MULTIPLE ANSWER

Question      The corporate identity is represented in form of

Correct Answer        Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure




SELECT THE BLANK

Question      J & J also campaigns with the ________ .

Correct Answer        Government

Your Answer Government




SELECT THE BLANK

 Question     Skilful media relations involves treading the fine line between catering for the
________.

Correct Answer        Organization

Your Answer Organization




SELECT THE BLANK

Question      The production department is responsible for ________ the creative concepts.

Correct Answer        Translating

Your Answer Producing




MULTIPLE CHOICE SINGLE ANSWER
Question     Advertsment actually grew up after the

Correct Answer       Second World war.

Your Answer Second World war.




SELECT THE BLANK

 Question    The copywriter is responsible for writing the copy of the advertisment in terms of
________

Correct Answer       Words

Your Answer Words




MULTIPLE CHOICE MULTIPLE ANSWER

Question     A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer       Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Real Estate promotion




MULTIPLE CHOICE MULTIPLE ANSWER

Question     In DAGMAR model the different stages are:

Correct Answer       Awareness , Comprehension , Conviction

Your Answer Awareness , Comprehension , Conviction




MULTIPLE CHOICE MULTIPLE ANSWER
 Question       The feature story is valuable publicity tool and an idea vehicle for helping people
understand :-

 Correct Answer         How to choose , Buy , Use product or service

 Your Answer How to choose , Buy , Use product or service




MULTIPLE CHOICE SINGLE ANSWER

 Question       In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer         Pressure

 Your Answer Pressure




MULTIPLE CHOICE SINGLE ANSWER

 Question       The following "firsts" were observed during the period :-

 Correct Answer         1900-1921

 Your Answer 1900-1921




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The various types of advertisments are

 Correct Answer         Consumer and Retail , National & International , End product or Industrial

 Your Answer Consumer and Retail , National & International , End product or Industrial




MULTIPLE CHOICE SINGLE ANSWER
Question     The Body Copy is also called as

Correct Answer       Main Text

Your Answer Main Text




TRUE/FALSE

Question     The spokesperson should be Verbose.

Correct Answer       False

Your Answer False




SELECT THE BLANK

Question     Testimony means actual user share their________ in the form of an ad.

Correct Answer       Experience

Your Answer Experience




MULTIPLE CHOICE SINGLE ANSWER

Question     By which sign the end of your release is marked ande which is repeated several times?

Correct Answer       ####

Your Answer ####




MULTIPLE CHOICE SINGLE ANSWER

Question     Public information came into the exsitence at the time of ancient egyptians which are :-
 Correct Answer       5000 years ago

 Your Answer 4000 years ago




Top of Form



       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




TRUE/FALSE

 Question     Tests were made on 9 million recalled capsules of J & J

 Correct Answer       False

 Your Answer True




SELECT THE BLANK

 Question     J & J also campaigns with the ________ .

 Correct Answer       Government

 Your Answer US FD




MULTIPLE CHOICE MULTIPLE ANSWER

 Question     The communications department handled :-

 Correct Answer       Employee & Financial communications , Advertising , Media Relations
 Your Answer Employee & Financial communications , Advertising , Media Relations




MULTIPLE CHOICE SINGLE ANSWER

 Question      A PR should always have a track of :-

 Correct Answer        Bottlenecks

 Your Answer Quality of communication exchange




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      People forget mistakes than brow beaten by

 Correct Answer        Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities    Showcase of Unique abilities



Generating Publicity   Good Work of Organization       Good Work of Organization



Urgent Information to be communicated          Media Community        Media Community



Invite Speakers Long term Business Strategy    Long term Business Strategy
SELECT THE BLANK

 Question    The ________ guides cast members and manages the crew during the shooting of the
ad.

Correct Answer       Director

Your Answer Assistant Director




MULTIPLE CHOICE SINGLE ANSWER

Question     Who was CEO of The San Diego & Electric company?

Correct Answer       Thomas Page

Your Answer Victor Newman




SELECT THE BLANK

Question     It is very difficult to attribute a rise of sales due to ________

Correct Answer       Advertising

Your Answer Advertising




TRUE/FALSE

Question     The most important information is down the air.

Correct Answer       False

Your Answer True
MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The catcholic Church reponded with its own counter reformation by means of :-

 Correct Answer        Books , Pamphlets , Speeches

 Your Answer Speeches , Books , Pamphlets




TRUE/FALSE

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer False




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer         Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control

 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control , How to solve the crisis




SELECT THE BLANK

 Question      A product becomes a brand when the product delivers a ________

 Correct Answer        Functional Benefit

 Your Answer Cost Benefit
SELECT THE BLANK

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




MULTIPLE CHOICE SINGLE ANSWER

 Question      Marketing objectives are referred in terms of :

 Correct Answer        Sales

 Your Answer Sales




TRUE/FALSE

 Question      Research shows that 70% of buying decisions are made in store.

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer        Pressure

 Your Answer Difficult conditions
MULTIPLE CHOICE MULTIPLE ANSWER

 Question     The functions of an advertising agency are

 Correct Answer       Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Account Management , Planning, Creativity,Production , Media and Agency
Management




TRUE/FALSE

 Question     In the style always use a passive voice

 Correct Answer       False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question     Any message or suggested action must be compatible with group values or :-

 Correct Answer       Beliefs

 Your Answer Principals




MULTIPLE CHOICE SINGLE ANSWER

 Question     In the publicity eras the nature of communiction was :-

 Correct Answer       One- way

 Your Answer One- way
TRUE/FALSE

 Question     FYI stands for For Your Information

 Correct Answer       True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow

 Your Answer Rex Harlow




MULTIPLE CHOICE SINGLE ANSWER

 Question     The advertising objective is a part of :

 Correct Answer       Long term objective

 Your Answer Long term objective




MULTIPLE CHOICE SINGLE ANSWER

 Question     The PR practitioner has to understand and be skilled in the usage and application of all :-

 Correct Answer       Communication Media

 Your Answer Mass Media
SELECT THE BLANK

Question     In print media rates depends upon the size, Colour and ________

Correct Answer      Position

Your Answer Number of words in the ad.




TRUE/FALSE

Question     Erik Thovaldson named the island as greenland.

Correct Answer      True

Your Answer True




SELECT THE BLANK

Question     The The release should end with ' -30-' or ________

Correct Answer      "****"

Your Answer ????




TRUE/FALSE

 Question    The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer      True

Your Answer True
MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The corporate identity is represented in form of

 Correct Answer         Letter Head , Business Cards , Brochure

 Your Answer Letter Head , Business Cards , Brochure




MULTIPLE CHOICE SINGLE ANSWER

 Question       While scheduling the press conferences be aware of the :-

 Correct Answer         Media Deadlines

 Your Answer Press




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer         Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Political Changes
SELECT THE BLANK

 Question       Public ________ is stronger than legal right or miltary might.

 Correct Answer         Opinion

 Your Answer Opinion




TRUE/FALSE

 Question       A PR practitioner acts as a sensor of social change.

 Correct Answer         True

 Your Answer False




SELECT THE BLANK

 Question       Cities where the local press usually gives a favourable ________ for press conference.

 Correct Answer         Coverage

 Your Answer Coverage




MATCH THE FOLLOWING

Question        Correct Answer Your Answer



Cadbury         Product Brands Brand Image



NGOs Political Parties or Educational InstitutesPolitical Parties or Educational Institutes
Smirnoff, TATA, Ford    Family Brands Creators Brands



Mercedes, Ponds         Creators Brands Brand Identity




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      A some what humorous detour on the road of Public Relation history lies in :-

 Correct Answer         Exaggerations , Real Estate promotion

 Your Answer Plausible , Real Estate promotion , Uninhabited




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results




MULTIPLE CHOICE MULTIPLE ANSWER
Question     In advertsement collateral material refers to

Correct Answer       Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Video Tapes




TRUE/FALSE

Question     A PR should have skills in making speeches.

Correct Answer       True

Your Answer True




SELECT THE BLANK

 Question    Organisations use a variety of spokespersons depending upon the ________and the
audience.

Correct Answer       Message

Your Answer Facts




MULTIPLE CHOICE SINGLE ANSWER

Question     Advertising that is delivered directly to the consumer by mail refers to

Correct Answer       Direct Mail

Your Answer Speed Mail




MULTIPLE CHOICE SINGLE ANSWER

Question     A press conference should be called when there's a reason for :-
 Correct Answer          Two way communication

 Your Answer News to tell




SELECT THE BLANK

 Question        Traditionally the PR program is divided into ________.

 Correct Answer          Internal & External programs

 Your Answer Management & Shareholders



Bottom of Form



Top of Form



       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




MULTIPLE CHOICE MULTIPLE ANSWER

 Question        A number of activities at the community level that are practised are :-

 Correct Answer       Cleaning up the neighbourhood , Providing Summer jobs for youth , Practicing
environment protection drives

 Your Answer Organising Blood Camps , Practicing environment protection drives , Cleaning up the
neighbourhood




MULTIPLE CHOICE SINGLE ANSWER

 Question        A crisis by its very nature comes :-
 Correct Answer        Unannounced

 Your Answer Unannounced




TRUE/FALSE

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      What should the feature story highlight?

 Correct Answer        Unkown facet , Product , Cause

 Your Answer Unkown facet , Cause




TRUE/FALSE

 Question      Influencer acts as a consultant.

 Correct Answer        True

 Your Answer True




SELECT THE BLANK

 Question    The ________ revolution led to number of inventions that had an impact on
communications.

 Correct Answer        Industrial
Your Answer Industrial




MULTIPLE CHOICE SINGLE ANSWER

Question     Those who work for the organization are called as :-

Correct Answer       Internal Public

Your Answer Internal Public




TRUE/FALSE

Question     Corporate success depends on a workforce.

Correct Answer       False

Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

Question     The sole of the advertising is to :-

Correct Answer       Sell

Your Answer Sell




MULTIPLE CHOICE SINGLE ANSWER

Question     A successful advertisment works when it fulfills desire and

Correct Answer       Need

Your Answer Need
MATCH THE FOLLOWING

Question       Correct Answer Your Answer



General Research       Basic or Theortical research     Basic or Theortical research



Primary Research       Fresh Data      Fresh Data



Secondary Research     Data already available Data already available



Customised Research    Specific Research for advertiser Specific Research for advertiser




MULTIPLE CHOICE SINGLE ANSWER

 Question      Harvard college developed the first fund raising :-

 Correct Answer        Brochure

 Your Answer Advertisement




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The PR practitioner advises management on preparing the policy frame works and also
develops systems for implementation, they also make sure that no job candidates are discriminated
against any particular

 Correct Answer        Caste , Race , Creed or Religious order
 Your Answer Caste , Race , Creed or Religious order




TRUE/FALSE

 Question     After three and half years another death occurred the vicitm was 60 years old woman
from New York

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      Advertsment actually grew up after the

 Correct Answer        Second World War

 Your Answer Second World War




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The liability coverage takes care of :-

 Correct Answer        Loss of property , Medical Condition , Internal Harrasment in the organization

 Your Answer Fire , Loss of property , Medical Condition




TRUE/FALSE

 Question      J & J offered a reward of $200,000 for capturing the perpetrators.

 Correct Answer        False

 Your Answer True
MULTIPLE CHOICE MULTIPLE ANSWER

 Question     SWOT stands for

 Correct Answer       Strengths & Weakness , Opportunities , Threats

 Your Answer Strengths & Weakness , Opportunities , Threats




MULTIPLE CHOICE SINGLE ANSWER

 Question     If press realeses are poorly written they will end up in the :-

 Correct Answer       Dustbin

 Your Answer Garbage




MULTIPLE CHOICE SINGLE ANSWER

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow

 Your Answer James Harvord




MULTIPLE CHOICE SINGLE ANSWER

 Question     The rule in a crisis is that you cannot be handicapped by a lack of :-

 Correct Answer       Infrastructure

 Your Answer Infrastructure
MULTIPLE CHOICE SINGLE ANSWER

Question      The group to whom the advertisng message is communicated is called as

Correct Answer        Audience

Your Answer Audience




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The press kits desgined by Johnson & Johnson included :-

Correct Answer        J & J history , Name of top people , Financial results

Your Answer J & J history , Name of top people , How it went wrong




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The corporate identity is represented in form of

Correct Answer        Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure




SELECT THE BLANK

Question      Johnson & Johnson shampoo for kids is an example of ________.

Correct Answer        Demographic

Your Answer Demographic
SELECT THE BLANK

Question     A product becomes a brand when the product delivers a ________

Correct Answer       Functional Benefit

Your Answer Positioning Benefit




SELECT THE BLANK

Question     The words in your headings will usually be for ________ release

Correct Answer       Immediate

Your Answer Urgent




MULTIPLE CHOICE SINGLE ANSWER

Question     Advertsment actually grew up after the

Correct Answer       Second World war.

Your Answer Second World war.




MULTIPLE CHOICE SINGLE ANSWER

Question     It is universal preference that we like to hear the story from the :-

Correct Answer       Horses mouth

Your Answer Horses mouth




TRUE/FALSE
Question     Many companies do not use symbols.

Correct Answer       True

Your Answer False




SELECT THE BLANK

 Question    The copywriter is responsible for writing the copy of the advertisment in terms of
________

Correct Answer       Words

Your Answer Words




SELECT THE BLANK

 Question    During the test revealed in J & J case, it was found that ________ capsules contained
Cyanide.

Correct Answer       75

Your Answer 35




MULTIPLE CHOICE MULTIPLE ANSWER

Question     For impact on communication the industrial revolution invented the

Correct Answer       Photography , Telephone , Telegraph

Your Answer Telegraph




MULTIPLE CHOICE MULTIPLE ANSWER
Question      In advertsement collateral material refers to

Correct Answer        Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets




SELECT THE BLANK

Question      Luminaries help the launch of ________.

Correct Answer        Apple

Your Answer Apple




MULTIPLE CHOICE MULTIPLE ANSWER

 Question     Knowledge of group attitudes and beliefs helps the communicator to tailor message that
are :-

Correct Answer        Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Analysing the facts




SELECT THE BLANK

Question      Tapping groups attitudes is called as ________.

Correct Answer        Channeling

Your Answer Channeling




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The invitation format should also cover :-
 Correct Answer         Why , How , What

 Your Answer Why , How , What




TRUE/FALSE

 Question       In the style always use a passive voice

 Correct Answer         False

 Your Answer True




SELECT THE BLANK

 Question       The religious public relations council is the ________ professional assocation of public
Relationa proctioners in North America.

 Correct Answer         Oldest

 Your Answer Oldest




TRUE/FALSE

 Question       The better informed employees are likely to spread damaging misinformation.

 Correct Answer         False

 Your Answer False




TRUE/FALSE

 Question       FYI stands for For Your Information

 Correct Answer         True
 Your Answer True




SELECT THE BLANK

 Question       It is difficult task as it is peoples actions that builds or destroys ________ of an
organization.

 Correct Answer         Reputation

 Your Answer Image




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       People forget mistakes than brow beaten by

 Correct Answer         Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




TRUE/FALSE

 Question       Over all 60 cities were selected for nation wide press conference in J & J case.

 Correct Answer         False

 Your Answer True




SELECT THE BLANK

 Question       Organisations use a variety of spokespersons depending upon the ________and the
audience.

 Correct Answer         Message
 Your Answer Message




MATCH THE FOLLOWING

Question         Correct Answer Your Answer



Direct mail      Data Bases     Data Bases



Transit Advertising     Airport, Bus stand     Airport, Bus stand



Cinema Advertisement In theatre ads (Cinema Ads)       In theatre ads (Cinema Ads)



Sales Promotion         Sampling, Coupons      Sampling, Coupons




Bottom of Form



Top of Form



        LIST OF ATTEMPTED QUESTIONS AND ANSWERS




MULTIPLE CHOICE SINGLE ANSWER

 Question       Advertising is any paid form of non personal presentation and promotion of ideas,
goods, services by an

 Correct Answer         Identified sponsor
Your Answer Identified sponsor




TRUE/FALSE

Question      All advertisments are alike.

Correct Answer        False

Your Answer False




SELECT THE BLANK

 Question     For holding a press conference invitations are to be sent and ________ has to be
selected.

Correct Answer        Venue

Your Answer Venue




MULTIPLE CHOICE SINGLE ANSWER

Question      Persuasion is used to change or neutralise hostile :-

Correct Answer        Opinion

Your Answer Opinion




MULTIPLE CHOICE MULTIPLE ANSWER

Question      In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer        Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Affairs , Public Comunicators
MULTIPLE CHOICE SINGLE ANSWER

 Question     The modern day advertising has its roots in

 Correct Answer       USA

 Your Answer USA




SELECT THE BLANK

 Question     Skilful media relations involves treading the fine line between catering for the
________.

 Correct Answer       Organization

 Your Answer Sahre Holders




SELECT THE BLANK

 Question     You may work within a ________ constrained by policies and procedures.

 Correct Answer       Hierarchy

 Your Answer Frame




MULTIPLE CHOICE MULTIPLE ANSWER

 Question     The functions of an advertising agency are

 Correct Answer       Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Planning, Creativity,Production , Media and Agency Management
MULTIPLE CHOICE SINGLE ANSWER

Question      A corporate identity is very important part of the Company image and

Correct Answer        Communications

Your Answer Communications




TRUE/FALSE

Question      Research shows that 70% of buying decisions are made in store.

Correct Answer        True

Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

Question      Business magzines are categorised into the following :

Correct Answer        Trade Publications , Industrial Magzines , Professional Magzines

Your Answer Trade Publications , Industrial Magzines , Professional Magzines




MULTIPLE CHOICE SINGLE ANSWER

Question      The history of public relations is linked with the growth and maintenance of :-

Correct Answer        Religion

Your Answer Christan Era
MULTIPLE CHOICE MULTIPLE ANSWER

Question      The designs elements comprises of

Correct Answer        Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Graphics & Illustrations




MULTIPLE CHOICE SINGLE ANSWER

Question      Advertisments in those days were laid out like our present day

Correct Answer        Classified advertisment

Your Answer Classified advertisment




SELECT THE BLANK

Question      In green land ice melts for only a few________.

Correct Answer        Months

Your Answer Days




TRUE/FALSE

Question      Abraham Maslow was a great Philosopher.

Correct Answer        False

Your Answer True
SELECT THE BLANK

 Question      Public ________ is stronger than legal right or miltary might.

 Correct Answer        Opinion

 Your Answer Opinion




TRUE/FALSE

 Question      The journalist can publish whatever he wants.

 Correct Answer        False

 Your Answer False




MULTIPLE CHOICE SINGLE ANSWER

 Question      Eye-catching signs were painted on

 Correct Answer        Buildings

 Your Answer Hoardings




SELECT THE BLANK

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




MULTIPLE CHOICE MULTIPLE ANSWER
Question      The filler items should be in paragraph form with :-

Correct Answer        Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed




SELECT THE BLANK

Question      Story-board corresponds to the layout which is illustrated ________

Correct Answer        Frame by Frame

Your Answer Sequence by Sequence




MULTIPLE CHOICE MULTIPLE ANSWER

Question      While releasing the press release check for the

Correct Answer        Headline , Double spaced , Avoided passive voice

Your Answer Headline , Avoided passive voice , Written in a perfect square




MULTIPLE CHOICE SINGLE ANSWER

Question      Advertising contributes to

Correct Answer        Profits

Your Answer Increase in sales




MATCH THE FOLLOWING

Question      Correct Answer Your Answer
Motivation     Monetary, Emotional Return      Monetary, Emotional Return



External Public Media, Suppliers, Trade Associations   Media, Suppliers, Trade Associations



Advertisement To inform Potential buyers       To inform Potential buyers



Maintaining Relationships       Long term associations Long term associations




TRUE/FALSE

 Question      PR is committed to generate public understanding and goodwill for an Organization.

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      To become a good and well known Public Relation practitioner, one should develop
numerous :-

 Correct Answer        Skills

 Your Answer Skills




MULTIPLE CHOICE SINGLE ANSWER

 Question      In the publicity eras the nature of communiction was :-
 Correct Answer       One- way

 Your Answer One- way




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Reinforcement The audience should feel confident of having made the purchases.      Crisis
Management



Awareness      The audience is made aware about the product in the market.   The audience is made
aware about the product in the market.



Preference     The audience knows about the product and may not consider buying it. The audience
may be about to buy the product



Conviction     The audience may be about to buy the product The audience knows about the product
and may not consider buying it.




SELECT THE BLANK

 Question      The observers are paid to watch and ________

 Correct Answer       Write

 Your Answer Give suggestions
MULTIPLE CHOICE MULTIPLE ANSWER

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer        Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      One can interact with PRO at the :-

 Correct Answer        Railway Station , Government Offices , Press

 Your Answer Railway Station , Government Offices , Press




TRUE/FALSE

 Question      The letter should be limited to 8 to 9 paragraphs

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      A press conference should be called when there's a reason for :-

 Correct Answer        Two way communication

 Your Answer Two way communication




MULTIPLE CHOICE MULTIPLE ANSWER
Question      These are Traditional Service Brands

Correct Answer        Food World , Cox & Kings , FedEx

Your Answer Cox & Kings , FedEx , Coco Cola




SELECT THE BLANK

Question      If you do the right think you have to make sure that people ________ about it.

Correct Answer        Hear

Your Answer Learn




TRUE/FALSE

Question      A fact sheet runs into a single page

Correct Answer        False

Your Answer False




MULTIPLE CHOICE SINGLE ANSWER

Question      Contribution is called

Correct Answer        Return on Investment

Your Answer Return on Investment




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The design princples can been arranged by different elements viz.
Correct Answer        Balance , Proportion , Sequence

Your Answer Proportion , Sequence , Visual Effects




TRUE/FALSE

Question      The most important information is down the air.

Correct Answer        False

Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

Question      Check for the passage ways, door ways, and elevators large enough to accommodate :-

Correct Answer        Bulky equipment

Your Answer Bulky equipment




MULTIPLE CHOICE SINGLE ANSWER

Question      Public Relation practitioners play a dual role, they are advisiors as well as :-

Correct Answer        Counsellors

Your Answer Counsellors




MULTIPLE CHOICE SINGLE ANSWER

Question      If press conference does not have the purpose it will result in loss of :-

Correct Answer        Credibility
Your Answer Credibility




MULTIPLE CHOICE MULTIPLE ANSWER

Question         Expert communicators use a number of devices such as :-

Correct Answer           Drama , Statistics , Examples

Your Answer Statistics , Examples




SELECT THE BLANK

Question         The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer           24

Your Answer 24




TRUE/FALSE

Question         The food processing industry began around eighteen century.

Correct Answer           False

Your Answer True



Bottom of Form



ADVERTISING AND PUBLIC RELATIONS

   LIST OF ATTEMPTED QUESTIONS AND ANSWERS
SELECT THE BLANK

 Question      Story-board corresponds to the layout which is

illustrated ________

 Correct Answer        Frame by Frame

 Your Answer       Frame by Frame



MULTIPLE CHOICE SINGLE ANSWER

 Question      In a corporate identity if the building is constructed of

granite and glass it sends out signals of :-

 Correct Answer        Prosperity & Competence

 Your Answer       Truth & Honest



SELECT THE BLANK

 Question      The words in your headings will usually be for ________

release

 Correct Answer        Immediate

 Your Answer       Immediate



TRUE/FALSE

 Question      The first advertisinment on A & F pears bought a picture

tilted "bubbles" was launched in 1886.

 Correct Answer        True

 Your Answer       True
MULTIPLE CHOICE MULTIPLE ANSWER

 Question      Media relations are very important this is largely due to

the vast number of :-

 Correct Answer         Publications , Television & Radio Channels , Websites

 Your Answer      Publications , Television & Radio Channels ,

Advertisements



MULTIPLE CHOICE SINGLE ANSWER

 Question      A PR should be expert in analysing the media's :-

 Correct Answer         Strength & Weakness

 Your Answer      Merits & Demerits



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      Pope Urban II used communication systems which involved :-

 Correct Answer         Writing , Word of Mouth , Slogans & Symbols

 Your Answer      Disrtibuting Handbills , Word of Mouth , Slogans & Symbols



MULTIPLE CHOICE SINGLE ANSWER

 Question      All good companies have a manual of :-

 Correct Answer         Operations

 Your Answer      Operations



SELECT THE BLANK

 Question      Organisations use a variety of spokespersons depending

upon the ________and the audience.
 Correct Answer      Message

 Your Answer      Message



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The most persuasive messages are :-

 Correct Answer      Direct , Simply expressed , Contains one primary data

 Your Answer      Direct , Simply expressed , Contains one primary data



SELECT THE BLANK

 Question      It maddens reporters to spend time at a press conference

when they could have been given the same information in a ________.

 Correct Answer      Press release

 Your Answer      Press release



SELECT THE BLANK

 Question      Sometimes female employees have to travel ________

 Correct Answer      Outstation

 Your Answer      Abroad



MULTIPLE CHOICE SINGLE ANSWER

 Question      A Public Relation professional who counted over 500

different definitions for PR was known as :-

 Correct Answer      Rex Harlow

 Your Answer      Rex Kirby
MULTIPLE CHOICE SINGLE ANSWER

 Question        Erik Thorvaldson discovered an uninhabited of ice and

snow in North :-

 Correct Answer        Atlantic

 Your Answer         America



MATCH THE FOLLOWING

Question      Correct Answer      Your Answer

Information about working conditions         Safety measures     Safety measures

Government Information efforts are to         Eduacting the administrators

and bureaucrats       Eduacting the administrators and bureaucrats

Coroporate success depends on workforce that          believes in beign

treated fairly     believes in beign treated fairly

Director of corporate communication         Director of public Relations

Director of public Relations



MULTIPLE CHOICE SINGLE ANSWER

 Question        It is universal preference that we like to hear the story

from the :-

 Correct Answer        Horses mouth

 Your Answer         Horses mouth



TRUE/FALSE

 Question        The advertising plan basically focuses on Target, Message

& Media
 Correct Answer         True

 Your Answer       True



SELECT THE BLANK

 Question       Luminaries help the launch of ________.

 Correct Answer         Apple

 Your Answer       Apple



TRUE/FALSE

 Question       J & J offered a reward of $200,000 for capturing the

perpetrators.

 Correct Answer         False

 Your Answer       True



SELECT THE BLANK

 Question       The video tele conference of J & J was of ________ minutes.

 Correct Answer         90

 Your Answer       90



SELECT THE BLANK

 Question       A product becomes a brand when the product delivers a

________

 Correct Answer         Functional Benefit

 Your Answer       Positioning Benefit
MULTIPLE CHOICE SINGLE ANSWER

 Question       People are prone to forgive :-

 Correct Answer        Mistakes

 Your Answer        Mistakes



SELECT THE BLANK

 Question       It is difficult task as it is peoples actions that builds

or destroys ________ of an organization.

 Correct Answer        Reputation

 Your Answer        Reputation



MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The designs elements comprises of

 Correct Answer        Lines & Colour , Shapes & Sounds , Space

 Your Answer        Lines & Colour , Shapes & Sounds , Space , Graphics &

Illustrations



TRUE/FALSE

 Question       The famous research agencies in India are IMRB, ORG MARG

 Correct Answer        True

 Your Answer        True



TRUE/FALSE

 Question       In all press conferences there is a demonstration of the

product.
 Correct Answer      False

 Your Answer      False



SELECT THE BLANK

 Question      For testing the advertisement, adveretisers uses ________

 Correct Answer      Focus Groups

 Your Answer      Target Audience



MULTIPLE CHOICE SINGLE ANSWER

 Question      Advertisement is a communication in :-

 Correct Answer      Paid Form

 Your Answer      One way Form



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      For impact on communication the industrial revolution

invented the

 Correct Answer      Telephone , Telegraph , Photography

 Your Answer      Photography , Telephone , Television



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      In advertsement collateral material refers to

 Correct Answer      Brochures , Video Tapes , Product Leaflets

 Your Answer      Insertions , Brochures , Product Leaflets



SELECT THE BLANK
 Question      The production department is responsible for ________ the

creative concepts.

 Correct Answer        Translating

 Your Answer         Producing



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      One can interact with PRO at the :-

 Correct Answer        Railway Station , Government Offices , Press

 Your Answer         Government Offices , Press



MULTIPLE CHOICE SINGLE ANSWER

 Question      In a crisis, in management team, every person must be

capable of working under extreme :-

 Correct Answer        Pressure

 Your Answer         Pressure



TRUE/FALSE

 Question      Erik Thovaldson named the island as greenland.

 Correct Answer        True

 Your Answer         True



MULTIPLE CHOICE SINGLE ANSWER

 Question      The San Diego & Electric company had placed order with

certain :-

 Correct Answer        Arab companies
 Your Answer        Russian companies



MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The press kits desgined by Johnson & Johnson included :-

 Correct Answer           J & J history , Name of top people , Financial results

 Your Answer        J & J history , Financial results , How it went wrong



MATCH THE FOLLOWING

Question       Correct Answer       Your Answer

Relationship      Symmetrical Model         Symmetrical Model

Publicity    Press Agentry Model         Grunig Model

Information      Public Information Model         Public Information Model

Advocacy       Asymmetrical Model         Asymmetrical Model



MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The invitation format should also cover :-

 Correct Answer           Why , How , What

 Your Answer        Why , What , Whose



MULTIPLE CHOICE SINGLE ANSWER

 Question        Public Relation practitioners play a dual role, they are

advisiors as well as :-

 Correct Answer           Counsellors

 Your Answer        Counsellors
TRUE/FALSE

 Question      The print media consists of newspaper and magzines.

 Correct Answer      True

 Your Answer      True



MULTIPLE CHOICE SINGLE ANSWER

 Question      Advertising research is an :-

 Correct Answer      Information Tool

 Your Answer      Marketing Tool



TRUE/FALSE

 Question      Very often the presence of a well known celebrity can

liven up a routine company function

 Correct Answer      True

 Your Answer      True



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The functions of an advertising agency are

 Correct Answer      Account Management , Planning,

Creativity,Production , Media and Agency Management

 Your Answer      Planning, Creativity,Production , Media and Agency

Management



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      In nineteenth century food processing industry began
famous and reputed names which came into lime light were

 Correct Answer      Nestles , Cadburys , Kellogs

 Your Answer      Nestles , Cadburys , Coke



TRUE/FALSE

 Question      Over all 60 cities were selected for nation wide press

conference in J & J case.

 Correct Answer      False

 Your Answer      True



TRUE/FALSE

 Question      Abraham Maslow was a great Philosopher.

 Correct Answer      False

 Your Answer      False



MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The PR practitioner advises management on preparing the

policy frame works and also develops systems for implementation, they

also make sure that no job candidates are discriminated against any

particular

 Correct Answer      Caste , Race , Creed or Religious order

 Your Answer      Caste , Race , Creed or Religious order



Top of Form
      LIST OF ATTEMPTED QUESTIONS AND ANSWERS




MULTIPLE CHOICE SINGLE ANSWER

Question     The advertising plan is a part of :

Correct Answer        Marketing Plan

Your Answer Marketing Plan




MULTIPLE CHOICE SINGLE ANSWER

Question     If press realeses are poorly written they will end up in the :-

Correct Answer        Dustbin

Your Answer Dustbin




MULTIPLE CHOICE SINGLE ANSWER

Question     People are prone to forgive :-

Correct Answer        Mistakes

Your Answer Mistakes




SELECT THE BLANK

Question     Tapping groups attitudes is called as ________.

Correct Answer        Channeling

Your Answer Channeling
MULTIPLE CHOICE SINGLE ANSWER

Question     The sole of the advertising is to :-

Correct Answer       Sell

Your Answer Sell




MULTIPLE CHOICE SINGLE ANSWER

Question     The Public Relations practitioner acts as a :-

Correct Answer       Counsellor

Your Answer Counsellor




MULTIPLE CHOICE MULTIPLE ANSWER

Question     Adams legacy also inculded :-

Correct Answer       Newspaper essays , Speeches , Parades

Your Answer Newspaper essays , Speeches , Parades




TRUE/FALSE

Question     The journalist can publish whatever he wants.

Correct Answer       False

Your Answer False
TRUE/FALSE

 Question       The marketing mix consists of Product Place People and Price

 Correct Answer         False

 Your Answer False




SELECT THE BLANK

 Question       Testimony means actual user share their________ in the form of an ad.

 Correct Answer         Experience

 Your Answer Experience




MULTIPLE CHOICE SINGLE ANSWER

 Question      Rahul Bajaj is not involved in day to day operation but still the media wants to speak
with him because in their eyes he is more :-

 Correct Answer         Acceptable

 Your Answer Acceptable




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The design princples can been arranged by different elements viz.

 Correct Answer         Balance , Proportion , Sequence

 Your Answer Balance , Proportion , Sequence
MATCH THE FOLLOWING

Question      Correct Answer Your Answer



Pope Urban II 1095      1095



John Wycliffee 1351     1351



Pope Gregory XV         1622       1622



Stephen Langton         1215       1215




MULTIPLE CHOICE SINGLE ANSWER

 Question     Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

 Correct Answer         Atlantic

 Your Answer Atlantic




MULTIPLE CHOICE MULTIPLE ANSWER

 Question     The buyers buy for business or non profit motives, these consists of

 Correct Answer         Businesses , Government , Non-Government Organisation

 Your Answer Businesses , Government , Non-Government Organisation
MULTIPLE CHOICE MULTIPLE ANSWER

Question      Choosing a city for press conference depends upon the level you are working with :-

Correct Answer        National , Regional , Business

Your Answer Business , National , Regional




TRUE/FALSE

Question      All advertisments are alike.

Correct Answer        False

Your Answer False




MULTIPLE CHOICE MULTIPLE ANSWER

 Question     Knowledge of group attitudes and beliefs helps the communicator to tailor message that
are :-

Correct Answer        Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Logical course of action




SELECT THE BLANK

Question      The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer        24

Your Answer 24




TRUE/FALSE
 Question      The spokesperson should be Verbose.

 Correct Answer        False

 Your Answer False




MULTIPLE CHOICE SINGLE ANSWER

 Question      The modern day advertising has its roots in

 Correct Answer        USA

 Your Answer USA




SELECT THE BLANK

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Mental




TRUE/FALSE

 Question      A PR should have skills in making speeches.

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER
 Question      The opening of American West provided many opportunities to people to migrate to the
west. Many of the legends and stories of these people were told viz.

 Correct Answer        Wyatt Erap , Calamity Jane , Buffalo Bill Cody

 Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane




SELECT THE BLANK

 Question      Samples of new safety packaging were ________

 Correct Answer        Distributed

 Your Answer Distributed




SELECT THE BLANK

 Question      More and more people began to read newspaper and ________

 Correct Answer        Magzine

 Your Answer Magzine




TRUE/FALSE

 Question      Very often the presence of a well known celebrity can liven up a routine company
function

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER
Question      In advertsement collateral material refers to

Correct Answer        Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets




TRUE/FALSE

Question      In Mumbai there are reporters who specialize in stories relating to the Government.

Correct Answer        False

Your Answer False




MULTIPLE CHOICE SINGLE ANSWER

Question      The rule in a crisis is that you cannot be handicapped by a lack of :-

Correct Answer        Infrastructure

Your Answer Infrastructure




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The press kits desgined by Johnson & Johnson included :-

Correct Answer        J & J history , Name of top people , Financial results

Your Answer J & J history , Name of top people , Financial results




MULTIPLE CHOICE SINGLE ANSWER

Question      Invitations for press conferences should be always :-
 Correct Answer         Typed

 Your Answer Typed




TRUE/FALSE

 Question      Public relations does not have a strong industry association to guide its growth in a
controlled manner.

 Correct Answer         True

 Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       SWOT stands for

 Correct Answer         Strengths & Weakness , Opportunities , Threats

 Your Answer Strengths & Weakness , Opportunities , Threats




SELECT THE BLANK

 Question       As world becomes a ________ place, where news travel with great speed.

 Correct Answer         Smaller

 Your Answer Tiny




SELECT THE BLANK

 Question       J & J also campaigns with the ________ .

 Correct Answer         Government
 Your Answer Government




MULTIPLE CHOICE SINGLE ANSWER

 Question        In modern working environment men & women work in close proximity hence there is a
possibility of some kind of :-

 Correct Answer        Attraction

 Your Answer Attraction




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The most persuasive messages are :-

 Correct Answer        Direct , Simply expressed , Contains one primary data

 Your Answer Direct , Simply expressed , Contains one primary data




SELECT THE BLANK

 Question       "We very much prefer to see the ________ before they are released", says an editor of
an Popular Indian Computer Publication.

 Correct Answer        Product

 Your Answer Product




MATCH THE FOLLOWING

Question       Correct Answer Your Answer
Media Strategy Determine Geographic spread Determine Geographic spread



Print Media     Newspapers & Magazines           Newspapers & Magazines



Electronic Media        Redio, Television        Redio, Television



Media Objective         Target Audience, Reach & Frequency       Target Audience, Reach & Frequency




MULTIPLE CHOICE SINGLE ANSWER

 Question       Advertising research is an :-

 Correct Answer         Information Tool

 Your Answer Information Tool




TRUE/FALSE

 Question       Internet is part of electronic media

 Correct Answer         False

 Your Answer False




SELECT THE BLANK

 Question       The religious public relations council is the ________ professional assocation of public
Relationa proctioners in North America.

 Correct Answer         Oldest
 Your Answer Oldest




MULTIPLE CHOICE SINGLE ANSWER

 Question       Advertising is any paid form of non personal presentation and promotion of ideas,
goods, services by an

 Correct Answer        Identified sponsor

 Your Answer Identified sponsor




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The various types of advertisments are

 Correct Answer        Consumer and Retail , National & International , End product or Industrial

 Your Answer Consumer and Retail , National & International , End product or Industrial




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      Business magzines are categorised into the following :

 Correct Answer        Trade Publications , Industrial Magzines , Professional Magzines

 Your Answer Trade Publications , Industrial Magzines , Professional Magzines




TRUE/FALSE

 Question      The most important information is down the air.

 Correct Answer        False

 Your Answer False
Bottom of Form



Top of Form



       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




TRUE/FALSE

 Question        Tests were made on 9 million recalled capsules of J & J

 Correct Answer          False

 Your Answer True




SELECT THE BLANK

 Question        J & J also campaigns with the ________ .

 Correct Answer          Government

 Your Answer US FD




MULTIPLE CHOICE MULTIPLE ANSWER

 Question        The communications department handled :-

 Correct Answer          Employee & Financial communications , Advertising , Media Relations

 Your Answer Employee & Financial communications , Advertising , Media Relations
MULTIPLE CHOICE SINGLE ANSWER

 Question      A PR should always have a track of :-

 Correct Answer        Bottlenecks

 Your Answer Quality of communication exchange




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      People forget mistakes than brow beaten by

 Correct Answer        Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities    Showcase of Unique abilities



Generating Publicity   Good Work of Organization       Good Work of Organization



Urgent Information to be communicated          Media Community        Media Community



Invite Speakers Long term Business Strategy    Long term Business Strategy
SELECT THE BLANK

 Question    The ________ guides cast members and manages the crew during the shooting of the
ad.

Correct Answer       Director

Your Answer Assistant Director




MULTIPLE CHOICE SINGLE ANSWER

Question     Who was CEO of The San Diego & Electric company?

Correct Answer       Thomas Page

Your Answer Victor Newman




SELECT THE BLANK

Question     It is very difficult to attribute a rise of sales due to ________

Correct Answer       Advertising

Your Answer Advertising




TRUE/FALSE

Question     The most important information is down the air.

Correct Answer       False

Your Answer True
MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The catcholic Church reponded with its own counter reformation by means of :-

 Correct Answer        Books , Pamphlets , Speeches

 Your Answer Speeches , Books , Pamphlets




TRUE/FALSE

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer False




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer         Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control

 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control , How to solve the crisis




SELECT THE BLANK

 Question      A product becomes a brand when the product delivers a ________

 Correct Answer        Functional Benefit

 Your Answer Cost Benefit
SELECT THE BLANK

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




MULTIPLE CHOICE SINGLE ANSWER

 Question      Marketing objectives are referred in terms of :

 Correct Answer        Sales

 Your Answer Sales




TRUE/FALSE

 Question      Research shows that 70% of buying decisions are made in store.

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer        Pressure

 Your Answer Difficult conditions
MULTIPLE CHOICE MULTIPLE ANSWER

 Question     The functions of an advertising agency are

 Correct Answer       Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Account Management , Planning, Creativity,Production , Media and Agency
Management




TRUE/FALSE

 Question     In the style always use a passive voice

 Correct Answer       False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question     Any message or suggested action must be compatible with group values or :-

 Correct Answer       Beliefs

 Your Answer Principals




MULTIPLE CHOICE SINGLE ANSWER

 Question     In the publicity eras the nature of communiction was :-

 Correct Answer       One- way

 Your Answer One- way
TRUE/FALSE

 Question     FYI stands for For Your Information

 Correct Answer       True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow

 Your Answer Rex Harlow




MULTIPLE CHOICE SINGLE ANSWER

 Question     The advertising objective is a part of :

 Correct Answer       Long term objective

 Your Answer Long term objective




MULTIPLE CHOICE SINGLE ANSWER

 Question     The PR practitioner has to understand and be skilled in the usage and application of all :-

 Correct Answer       Communication Media

 Your Answer Mass Media




SELECT THE BLANK
Question     In print media rates depends upon the size, Colour and ________

Correct Answer       Position

Your Answer Number of words in the ad.




TRUE/FALSE

Question     Erik Thovaldson named the island as greenland.

Correct Answer       True

Your Answer True




SELECT THE BLANK

Question     The The release should end with ' -30-' or ________

Correct Answer       "****"

Your Answer ????




TRUE/FALSE

 Question    The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer       True

Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

Question     The corporate identity is represented in form of
 Correct Answer         Letter Head , Business Cards , Brochure

 Your Answer Letter Head , Business Cards , Brochure




MULTIPLE CHOICE SINGLE ANSWER

 Question       While scheduling the press conferences be aware of the :-

 Correct Answer         Media Deadlines

 Your Answer Press




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer         Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Political Changes




SELECT THE BLANK

 Question       Public ________ is stronger than legal right or miltary might.
 Correct Answer         Opinion

 Your Answer Opinion




TRUE/FALSE

 Question       A PR practitioner acts as a sensor of social change.

 Correct Answer         True

 Your Answer False




SELECT THE BLANK

 Question       Cities where the local press usually gives a favourable ________ for press conference.

 Correct Answer         Coverage

 Your Answer Coverage




MATCH THE FOLLOWING

Question        Correct Answer Your Answer



Cadbury         Product Brands Brand Image



NGOs Political Parties or Educational InstitutesPolitical Parties or Educational Institutes



Smirnoff, TATA, Ford    Family Brands Creators Brands
Mercedes, Ponds         Creators Brands Brand Identity




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      A some what humorous detour on the road of Public Relation history lies in :-

 Correct Answer         Exaggerations , Real Estate promotion

 Your Answer Plausible , Real Estate promotion , Uninhabited




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      In advertsement collateral material refers to

 Correct Answer         Brochures , Video Tapes , Product Leaflets
Your Answer Insertions , Video Tapes




TRUE/FALSE

Question     A PR should have skills in making speeches.

Correct Answer       True

Your Answer True




SELECT THE BLANK

 Question    Organisations use a variety of spokespersons depending upon the ________and the
audience.

Correct Answer       Message

Your Answer Facts




MULTIPLE CHOICE SINGLE ANSWER

Question     Advertising that is delivered directly to the consumer by mail refers to

Correct Answer       Direct Mail

Your Answer Speed Mail




MULTIPLE CHOICE SINGLE ANSWER

Question     A press conference should be called when there's a reason for :-

Correct Answer       Two way communication

Your Answer News to tell
SELECT THE BLANK

 Question        Traditionally the PR program is divided into ________.

 Correct Answer          Internal & External programs

 Your Answer Management & Shareholders



Bottom of Form



Top of Form



       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




TRUE/FALSE

 Question        Tests were made on 9 million recalled capsules of J & J

 Correct Answer          False

 Your Answer True




SELECT THE BLANK

 Question        J & J also campaigns with the ________ .

 Correct Answer          Government

 Your Answer US FD
MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The communications department handled :-

 Correct Answer        Employee & Financial communications , Advertising , Media Relations

 Your Answer Employee & Financial communications , Advertising , Media Relations




MULTIPLE CHOICE SINGLE ANSWER

 Question      A PR should always have a track of :-

 Correct Answer        Bottlenecks

 Your Answer Quality of communication exchange




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      People forget mistakes than brow beaten by

 Correct Answer        Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities    Showcase of Unique abilities



Generating Publicity   Good Work of Organization       Good Work of Organization
Urgent Information to be communicated            Media Community            Media Community



Invite Speakers Long term Business Strategy      Long term Business Strategy




SELECT THE BLANK

 Question      The ________ guides cast members and manages the crew during the shooting of the
ad.

 Correct Answer        Director

 Your Answer Assistant Director




MULTIPLE CHOICE SINGLE ANSWER

 Question      Who was CEO of The San Diego & Electric company?

 Correct Answer        Thomas Page

 Your Answer Victor Newman




SELECT THE BLANK

 Question      It is very difficult to attribute a rise of sales due to ________

 Correct Answer        Advertising

 Your Answer Advertising
TRUE/FALSE

 Question      The most important information is down the air.

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The catcholic Church reponded with its own counter reformation by means of :-

 Correct Answer        Books , Pamphlets , Speeches

 Your Answer Speeches , Books , Pamphlets




TRUE/FALSE

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer False




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer         Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control

 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control , How to solve the crisis
SELECT THE BLANK

 Question      A product becomes a brand when the product delivers a ________

 Correct Answer        Functional Benefit

 Your Answer Cost Benefit




SELECT THE BLANK

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




MULTIPLE CHOICE SINGLE ANSWER

 Question      Marketing objectives are referred in terms of :

 Correct Answer        Sales

 Your Answer Sales




TRUE/FALSE

 Question      Research shows that 70% of buying decisions are made in store.

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER
 Question      In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer        Pressure

 Your Answer Difficult conditions




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The functions of an advertising agency are

 Correct Answer        Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Account Management , Planning, Creativity,Production , Media and Agency
Management




TRUE/FALSE

 Question      In the style always use a passive voice

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      Any message or suggested action must be compatible with group values or :-

 Correct Answer        Beliefs

 Your Answer Principals




MULTIPLE CHOICE SINGLE ANSWER
 Question     In the publicity eras the nature of communiction was :-

 Correct Answer       One- way

 Your Answer One- way




TRUE/FALSE

 Question     FYI stands for For Your Information

 Correct Answer       True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow

 Your Answer Rex Harlow




MULTIPLE CHOICE SINGLE ANSWER

 Question     The advertising objective is a part of :

 Correct Answer       Long term objective

 Your Answer Long term objective




MULTIPLE CHOICE SINGLE ANSWER

 Question     The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer      Communication Media

Your Answer Mass Media




SELECT THE BLANK

Question     In print media rates depends upon the size, Colour and ________

Correct Answer      Position

Your Answer Number of words in the ad.




TRUE/FALSE

Question     Erik Thovaldson named the island as greenland.

Correct Answer      True

Your Answer True




SELECT THE BLANK

Question     The The release should end with ' -30-' or ________

Correct Answer      "****"

Your Answer ????




TRUE/FALSE

 Question    The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer      True
 Your Answer True




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       The corporate identity is represented in form of

 Correct Answer         Letter Head , Business Cards , Brochure

 Your Answer Letter Head , Business Cards , Brochure




MULTIPLE CHOICE SINGLE ANSWER

 Question       While scheduling the press conferences be aware of the :-

 Correct Answer         Media Deadlines

 Your Answer Press




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer         Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes , Political Changes




SELECT THE BLANK

Question      Public ________ is stronger than legal right or miltary might.

Correct Answer        Opinion

Your Answer Opinion




TRUE/FALSE

Question      A PR practitioner acts as a sensor of social change.

Correct Answer        True

Your Answer False




SELECT THE BLANK

Question      Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer        Coverage

Your Answer Coverage




MATCH THE FOLLOWING

Question      Correct Answer Your Answer



Cadbury       Product Brands Brand Image
NGOs Political Parties or Educational InstitutesPolitical Parties or Educational Institutes



Smirnoff, TATA, Ford    Family Brands Creators Brands



Mercedes, Ponds         Creators Brands Brand Identity




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       A some what humorous detour on the road of Public Relation history lies in :-

 Correct Answer         Exaggerations , Real Estate promotion

 Your Answer Plausible , Real Estate promotion , Uninhabited




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results
MULTIPLE CHOICE MULTIPLE ANSWER

Question     In advertsement collateral material refers to

Correct Answer       Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Video Tapes




TRUE/FALSE

Question     A PR should have skills in making speeches.

Correct Answer       True

Your Answer True




SELECT THE BLANK

 Question    Organisations use a variety of spokespersons depending upon the ________and the
audience.

Correct Answer       Message

Your Answer Facts




MULTIPLE CHOICE SINGLE ANSWER

Question     Advertising that is delivered directly to the consumer by mail refers to

Correct Answer       Direct Mail

Your Answer Speed Mail
MULTIPLE CHOICE SINGLE ANSWER

 Question        A press conference should be called when there's a reason for :-

 Correct Answer          Two way communication

 Your Answer News to tell




SELECT THE BLANK

 Question        Traditionally the PR program is divided into ________.

 Correct Answer          Internal & External programs

 Your Answer Management & Shareholders



Bottom of Form




Top of Form



       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




MULTIPLE CHOICE MULTIPLE ANSWER

 Question        The lesson learnt from Tylenol case was :-

 Correct Answer        Establishment of Media control , Open Communication policy , Adhering to
companys policy regarding customer safety

 Your Answer Establishment of Media control , How to solve the crisis , Open Communication policy ,
Adhering to companys policy regarding customer safety
MULTIPLE CHOICE MULTIPLE ANSWER

Question      Media relations are very important this is largely due to the vast number of :-

Correct Answer        Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels , Websites , Advertisements




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The invitation format should also cover :-

Correct Answer        Why , How , What

Your Answer Why , How , What , Whose




MULTIPLE CHOICE SINGLE ANSWER

Question      Advertising is a

Correct Answer        Communication tool

Your Answer Marketing tool




SELECT THE BLANK

Question      If you do the right think you have to make sure that people ________ about it.

Correct Answer        Hear

Your Answer Learn
MULTIPLE CHOICE SINGLE ANSWER

 Question      By which sign the end of your release is marked ande which is repeated several times?

 Correct Answer        ####

 Your Answer ####




MULTIPLE CHOICE SINGLE ANSWER

 Question      A crisis often gathers momentum with great :-

 Correct Answer        Rapidity

 Your Answer Mistakes




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities   Media Community



Generating Publicity   Good Work of Organization      Long term Business Strategy



Urgent Information to be communicated         Media Community         Showcase of Unique abilities



Invite Speakers Long term Business Strategy   Publicity
SELECT THE BLANK

 Question       Traditionally the PR program is divided into ________.

 Correct Answer         Internal & External programs

 Your Answer Management & Shareholders




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       Culture means

 Correct Answer         Values , Perception , Beliefs

 Your Answer Values , Perception , Beliefs , Habits




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The opening of American West provided many opportunities to people to migrate to the
west. Many of the legends and stories of these people were told viz.

 Correct Answer         Buffalo Bill Cody , Wyatt Erap , Calamity Jane

 Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody




SELECT THE BLANK

 Question       The religious public relations council is the ________ professional assocation of public
Relationa proctioners in North America.

 Correct Answer         Oldest

 Your Answer Newly found
TRUE/FALSE

Question      PR is committed to generate public understanding and goodwill for an Organization.

Correct Answer        True

Your Answer True




SELECT THE BLANK

 Question     Skilful media relations involves treading the fine line between catering for the
________.

Correct Answer        Organization

Your Answer Management




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The design princples can been arranged by different elements viz.

Correct Answer        Balance , Proportion , Sequence

Your Answer Balance , Proportion , Sequence , Visual Effects




TRUE/FALSE

Question      The art director and the copy writer work together as a team.

Correct Answer        True

Your Answer True
MULTIPLE CHOICE MULTIPLE ANSWER

 Question       There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis , Informal




MATCH THE FOLLOWING

Question        Correct Answer Your Answer



Pope Urban II 1095      1095



John Wycliffee 1351     1351



Pope Gregory XV         1622     1581



Stephen Langton         1215     1215




MULTIPLE CHOICE SINGLE ANSWER

 Question       There is a fear which strikes people if they are told to write :-

 Correct Answer         An Assignment

 Your Answer An Assignment
SELECT THE BLANK

 Question      It is very difficult to attribute a rise of sales due to ________

 Correct Answer        Advertising

 Your Answer Advertising




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      In advertsement collateral material refers to

 Correct Answer        Product Leaflets , Brochures , Video Tapes

 Your Answer Insertions , Brochures , Video Tapes , Product Leaflets




TRUE/FALSE

 Question     After three and half years another death occurred the vicitm was 60 years old woman
from New York

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      Public Relation practitioners play a dual role, they are advisiors as well as :-

 Correct Answer        Counsellors

 Your Answer Counsellors




MULTIPLE CHOICE MULTIPLE ANSWER
 Question       Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Designing a questionnaire , Data Collection , Tabulation, Analysis
and Results




TRUE/FALSE

 Question       An average san diego used to handle 65 media enquiries every day.

 Correct Answer         False

 Your Answer True




TRUE/FALSE

 Question       India is the hope of free world.

 Correct Answer         False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question       Marketing plan starts with:

 Correct Answer         Situation Analysis

 Your Answer SWOT Analysis




MULTIPLE CHOICE SINGLE ANSWER

 Question       Knowledge must be coupled with authority otherwise it loses :-
Correct Answer       Credibility

Your Answer Credibility




TRUE/FALSE

Question     The print media consists of newspaper and magzines.

Correct Answer       True

Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

Question     The study of persuasion was central to the education of the :-

Correct Answer       Greeks

Your Answer Greeks




SELECT THE BLANK

Question     The observers are paid to watch and ________

Correct Answer       Write

Your Answer Give suggestions




SELECT THE BLANK

Question     A product becomes a brand when the product delivers a ________

Correct Answer       Functional Benefit
 Your Answer Cost Benefit




TRUE/FALSE

 Question     The marketing mix consists of Product Place People and Price

 Correct Answer       False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question     Advertisement is a communication in :-

 Correct Answer       Paid Form

 Your Answer Two way Form




MULTIPLE CHOICE SINGLE ANSWER

 Question     Crisis means an unexpected development that often frightens the :-

 Correct Answer       Public

 Your Answer Share Holder




MULTIPLE CHOICE MULTIPLE ANSWER

 Question     The functions of an advertising agency are

 Correct Answer       Account Management , Planning, Creativity,Production , Media and Agency
Management
 Your Answer Planning, Creativity,Production , Media and Agency Management , After sales & Services
Management




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The buyers buy for business or non profit motives, these consists of

 Correct Answer        Businesses , Government , Non-Government Organisation

 Your Answer Businesses , Government , Non-Government Organisation , Corporates




SELECT THE BLANK

 Question      As world becomes a ________ place, where news travel with great speed.

 Correct Answer        Smaller

 Your Answer Bigger




TRUE/FALSE

 Question      Once you have invited the reporters there is no need to remind them.

 Correct Answer        False

 Your Answer True




TRUE/FALSE

 Question      The most important information is down the air.

 Correct Answer        False

 Your Answer True
SELECT THE BLANK

 Question       It maddens reporters to spend time at a press conference when they could have been
given the same information in a ________.

 Correct Answer        Press release

 Your Answer Press release




SELECT THE BLANK

 Question      The main step was to recall all ________ of tylenol.

 Correct Answer        Stocks

 Your Answer Capsules




TRUE/FALSE

 Question      The famous research agencies in India are IMRB, ORG MARG

 Correct Answer        True

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      For effective advertising one has to get it successful through :

 Correct Answer        Advertising Agency

 Your Answer Advertising Agency
MULTIPLE CHOICE MULTIPLE ANSWER

 Question        The feature story is valuable publicity tool and an idea vehicle for helping people
understand :-

 Correct Answer          How to choose , Buy , Use product or service

 Your Answer How to choose , Buy , Use product or service , The material




MULTIPLE CHOICE SINGLE ANSWER

 Question        The PR practitioner has to understand and be skilled in the usage and application of all :-

 Correct Answer          Communication Media

 Your Answer Advertisement Media




SELECT THE BLANK

 Question      Do not choose a location just because it has network affiliated stations since the
networks often do not use material from their affiliates except for ________ and major crimes.

 Correct Answer          Disasters

 Your Answer Lock outs



Bottom of Form




Top of Form



        LIST OF ATTEMPTED QUESTIONS AND ANSWERS
TRUE/FALSE

Question      In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer         False

Your Answer False




SELECT THE BLANK

 Question     The ________ guides cast members and manages the crew during the shooting of the
ad.

Correct Answer         Director

Your Answer Assistant Director




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The liability coverage takes care of :-

Correct Answer         Loss of property , Medical Condition , Internal Harrasment in the organization

Your Answer Fire , Loss of property , Medical Condition , Internal Harrasment in the organization




MULTIPLE CHOICE SINGLE ANSWER

Question      Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer         Atlantic

Your Answer Atlantic
MULTIPLE CHOICE MULTIPLE ANSWER

 Question       While releasing the press release check for the

 Correct Answer         Headline , Double spaced , Avoided passive voice

 Your Answer Headline , Double spaced , Avoided passive voice , Written in a perfect square




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       In Egyptian era the Governments have always engaged in what is known as :-

 Correct Answer         Public Information , Public Relations , Public Affairs

 Your Answer Public Information , Public Relations , Public Affairs , Public Comunicators




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       Advertising primarily reaches out to customer through :-

 Correct Answer         Print , Radio & TV , Internet

 Your Answer Print , Radio & TV , Internet , Wall Paintings




MULTIPLE CHOICE MULTIPLE ANSWER

 Question       Another internal roles of PR are that of :-

 Correct Answer         Teaching , Instructing Executives for clear writing , Effective speaking

 Your Answer Teaching , Instructing Executives for clear writing , Effective speaking , Effective
speeches to be given
MULTIPLE CHOICE SINGLE ANSWER

 Question      The typed lines should be kept :-

 Correct Answer        50 to 60 characters long

 Your Answer 70 to 80 characters long




MULTIPLE CHOICE SINGLE ANSWER

 Question      Those who work for the organization are called as :-

 Correct Answer        Internal Public

 Your Answer Internal Public




SELECT THE BLANK

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Eight




SELECT THE BLANK

 Question      Testimony means actual user share their________ in the form of an ad.

 Correct Answer        Experience

 Your Answer Experience




SELECT THE BLANK
 Question       Marketers uses the ________ startegy to optimise the use of resources.

 Correct Answer         Segmentation

 Your Answer Penetration




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Financial Changes , Political Changes




TRUE/FALSE

 Question       Over all 60 cities were selected for nation wide press conference in J & J case.

 Correct Answer         False

 Your Answer True




SELECT THE BLANK

 Question       Public ________ is stronger than legal right or miltary might.

 Correct Answer         Opinion

 Your Answer Opinion




MULTIPLE CHOICE SINGLE ANSWER

 Question       In the publicity eras the nature of communiction was :-
Correct Answer       One- way

Your Answer One- way




TRUE/FALSE

Question     Research shows that 70% of buying decisions are made in store.

Correct Answer       True

Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

Question     The following "firsts" were observed during the period :-

Correct Answer       1900-1921

Your Answer 1900-1921




MULTIPLE CHOICE SINGLE ANSWER

Question     A brand is a valuable :-

Correct Answer       Assest

Your Answer Assest




SELECT THE BLANK

Question     The internal publication which was a 4 page news letter was called as ________.

Correct Answer       Update
Your Answer Feedback




MULTIPLE CHOICE MULTIPLE ANSWER

Question      The filler items should be in paragraph form with :-

Correct Answer        Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed , Typed on single page , Typed on both the pages




MULTIPLE CHOICE SINGLE ANSWER

Question      The term "Publics" means these are all those :-

Correct Answer        People on whom the success or failuer depends

Your Answer People on whom the success or failuer depends




MULTIPLE CHOICE SINGLE ANSWER

Question      People are prone to forgive :-

Correct Answer        Mistakes

Your Answer Mistakes




TRUE/FALSE

Question      John Wycliffee took his campaign for church to reform to the people.

Correct Answer        True

Your Answer True
SELECT THE BLANK

 Question      The words in your headings will usually be for ________ release

 Correct Answer        Immediate

 Your Answer Immediate




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      These are Traditional Service Brands

 Correct Answer        Food World , Cox & Kings , FedEx

 Your Answer Food World , Cox & Kings , FedEx , Coco Cola




MULTIPLE CHOICE MULTIPLE ANSWER

 Question      The financial information can be reached by the way of :-

 Correct Answer        Annual General Report , Minutes of AGM , Quaterly Reports

 Your Answer Annual General Report , Minutes of AGM , Quaterly Reports , Share Prices




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Clarity of message     Audience understands the message        Mass Media endorsements
Expert Communicator Mass Media endorsements             Partial commitment



Manipulation Techniques         Illogical reasoning     Illogical reasoning



Persuasive speaking    Partial commitment        Irrelevant evidence




MULTIPLE CHOICE SINGLE ANSWER

 Question      People get involved with issues or pay attention to message that appeal to their psychic
or :-

 Correct Answer        Economic needs

 Your Answer Esteem needs




MULTIPLE CHOICE SINGLE ANSWER

 Question      The spokesperson should be :-

 Correct Answer        People friendly

 Your Answer People friendly




SELECT THE BLANK

 Question      In green land ice melts for only a few________.

 Correct Answer        Months

 Your Answer Months
MULTIPLE CHOICE MULTIPLE ANSWER

Question      A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer        Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Plausible , Real Estate promotion , Uninhabited




MULTIPLE CHOICE MULTIPLE ANSWER

Question      Pope Urban II used communication systems which involved :-

Correct Answer        Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Writing , Word of Mouth , Slogans & Symbols




MULTIPLE CHOICE SINGLE ANSWER

Question      Invitations for press conferences should be always :-

Correct Answer        Typed

Your Answer Typed




MULTIPLE CHOICE SINGLE ANSWER

Question      A brand is a :-

Correct Answer        Name

Your Answer Name
TRUE/FALSE

 Question      J & J offered a reward of $200,000 for capturing the perpetrators.

 Correct Answer        False

 Your Answer True




TRUE/FALSE

 Question      The journalist can publish whatever he wants.

 Correct Answer        False

 Your Answer True




MULTIPLE CHOICE SINGLE ANSWER

 Question      A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer        Rex Harlow

 Your Answer Rex Harlow




MATCH THE FOLLOWING

Question       Correct Answer Your Answer



Motivation     Monetary, Emotional Return      Monetary, Emotional Return



External Public Media, Suppliers, Trade Associations   Long term associations
Advertisement To inform Potential buyers          To remind the customers.



Maintaining Relationships          Long term associations To inform Potential buyers




MULTIPLE CHOICE SINGLE ANSWER

 Question      The San Diego & Electric company is a public utility company that employees :-

 Correct Answer         4700 employees

 Your Answer 4700 employees




MULTIPLE CHOICE SINGLE ANSWER

 Question      The history of public relations is linked with the growth and maintenance of :-

 Correct Answer         Religion

 Your Answer Religion




MULTIPLE CHOICE SINGLE ANSWER

 Question      Public information came into the exsitence at the time of ancient egyptians which are :-

 Correct Answer         5000 years ago

 Your Answer 4000 years ago




SELECT THE BLANK
 Question        The advocacy model was built during the middle of ________ century.

 Correct Answer          20th

 Your Answer 20th




MULTIPLE CHOICE SINGLE ANSWER

 Question        Press releases are called :-

 Correct Answer          Publicity Program

 Your Answer Publicity Program




MULTIPLE CHOICE SINGLE ANSWER

 Question        The word "brand" has its origns in the word "brandr" which means

 Correct Answer          Burn

 Your Answer Burn




MULTIPLE CHOICE SINGLE ANSWER

 Question       The Roman Emperor who used the technique of orchestrating events when he blamed
the burning of rome on the Christians was known as :-

 Correct Answer          Nero

 Your Answer Nero



Bottom of Form



 LIST OF ATTEMPTED QUESTIONS AND ANSWERS
MATCH THE FOLLOWING

Question Correct Answer Your Answer



Advertising in eighties saw Address to specific consumers Address to specific consumers



The Beginning of Advertising Exchange of goods Exchange of goods



Invention of the printing press Johann Gutenberg Johann Gutenberg



Advertsing of 1660 For toothpaste For toothpaste




MULTIPLE CHOICE MULTIPLE ANSWER

 Question People forget mistakes than brow beaten by

 Correct Answer Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , Explanations



MULTIPLE CHOICE SINGLE ANSWER

 Question Eye-catching signs were painted on

 Correct Answer Buildings

 Your Answer Buildings



SELECT THE BLANK

 Question Organisations use a variety of spokespersons depending upon the ________and the
audience.
Correct Answer Message

Your Answer Message



TRUE/FALSE

Question The Body Copy consists of the main text.

Correct Answer True

Your Answer True



MULTIPLE CHOICE MULTIPLE ANSWER

Question One can interact with PRO at the :-

Correct Answer Railway Station , Government Offices , Press

Your Answer Railway Station , Government Offices , Press



MULTIPLE CHOICE SINGLE ANSWER

Question Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer Classified advertisment



MULTIPLE CHOICE MULTIPLE ANSWER

Question The Creative services department includes

Correct Answer Creative Director , Art Director , Copy Writer

Your Answer Art Director , Copy Writer , Media Planner



TRUE/FALSE

Question Corporate success depends on a workforce.
 Correct Answer False

 Your Answer False



MATCH THE FOLLOWING

Question Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities Showcase of Unique abilities



Generating Publicity Good Work of Organization Good Work of Organization



Urgent Information to be communicated Media Community Media Community



Invite Speakers Long term Business Strategy Long term Business Strategy




TRUE/FALSE

 Question J & J offered a reward of $200,000 for capturing the perpetrators.

 Correct Answer False

 Your Answer True



TRUE/FALSE

 Question Research shows that 70% of buying decisions are made in store.

 Correct Answer True

 Your Answer True
SELECT THE BLANK

 Question Firestone used to sell millions of tyres at the rate of ________.

 Correct Answer 50$

 Your Answer 50$



TRUE/FALSE

 Question Once you have invited the reporters there is no need to remind them.

 Correct Answer False

 Your Answer True



SELECT THE BLANK

 Question The ________ guides cast members and manages the crew during the shooting of the ad.

 Correct Answer Director

 Your Answer Director



MULTIPLE CHOICE MULTIPLE ANSWER

 Question Research planning includes

 Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results



MULTIPLE CHOICE MULTIPLE ANSWER

 Question In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs
MULTIPLE CHOICE SINGLE ANSWER

Question The typed lines should be kept :-

Correct Answer 50 to 60 characters long

Your Answer 50 to 60 characters long



TRUE/FALSE

Question The food processing industry began around eighteen century.

Correct Answer False

Your Answer False



MULTIPLE CHOICE SINGLE ANSWER

Question Acceptability is a strange thing some times a person may be capable but not :-

Correct Answer Presentable

Your Answer Presentable



MULTIPLE CHOICE SINGLE ANSWER

Question Knowledge must be coupled with authority otherwise it loses :-

Correct Answer Credibility

Your Answer Credibility



MULTIPLE CHOICE MULTIPLE ANSWER

Question The spokesperson should have following skills :-

Correct Answer Convincing & Inspiring , Good Orator , Able to address gathering

Your Answer Convincing & Inspiring , Good Orator , Able to address gathering
SELECT THE BLANK

 Question Planning & Implementation are the efforts done by the organization to influence or
________ public Policy.

 Correct Answer Change

 Your Answer Change



SELECT THE BLANK

 Question It is the PR practitioners task to ________ and enhance the organisations reputation.

 Correct Answer Protect

 Your Answer Build



SELECT THE BLANK

 Question The copywriter is responsible for writing the copy of the advertisment in terms of ________

 Correct Answer Words

 Your Answer Words



MULTIPLE CHOICE MULTIPLE ANSWER

 Question In Egyptian era the Governments have always engaged in what is known as :-

 Correct Answer Public Relations , Public Affairs , Public Information

 Your Answer Public Information , Public Relations , Public Affairs



SELECT THE BLANK

 Question It is difficult task as it is peoples actions that builds or destroys ________ of an organization.

 Correct Answer Reputation

 Your Answer Reputation
TRUE/FALSE

Question A journalist is a observer.

Correct Answer True

Your Answer False



MULTIPLE CHOICE SINGLE ANSWER

Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA



MULTIPLE CHOICE SINGLE ANSWER

Question A crisis often gathers momentum with great :-

Correct Answer Rapidity

Your Answer Rapidity



MULTIPLE CHOICE SINGLE ANSWER

Question A successful advertisment works when it fulfills desire and

Correct Answer Need

Your Answer Demand



MULTIPLE CHOICE SINGLE ANSWER

Question All good companies have a manual of :-

Correct Answer Operations

Your Answer Operations
MULTIPLE CHOICE SINGLE ANSWER

Question Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer Atlantic

Your Answer America



SELECT THE BLANK

Question Sometimes female employees have to travel ________

Correct Answer Outstation

Your Answer Outstation



MULTIPLE CHOICE SINGLE ANSWER

Question A brand is a valuable :-

Correct Answer Assest

Your Answer Assest



SELECT THE BLANK

Question In Retentive stage the product reaches its________ stage.

Correct Answer Maturity

Your Answer Maturity



MULTIPLE CHOICE MULTIPLE ANSWER

Question Marketing mix consists of

Correct Answer Product and Price , Promotion

Your Answer Product and Price , Promotion
MULTIPLE CHOICE MULTIPLE ANSWER

Question For impact on communication the industrial revolution invented the

Correct Answer Photography , Telephone , Telegraph

Your Answer Photography , Telephone , Telegraph



TRUE/FALSE

Question In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer False

Your Answer False



MULTIPLE CHOICE MULTIPLE ANSWER

Question Advertising primarily reaches out to customer through :-

Correct Answer Print , Radio & TV , Internet

Your Answer Wall Paintings



MULTIPLE CHOICE SINGLE ANSWER

Question Advertsment actually grew up after the

Correct Answer Second World war.

Your Answer Second World war.



SELECT THE BLANK

Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion
TRUE/FALSE

 Question All advertisments are alike.

 Correct Answer False

 Your Answer False



TRUE/FALSE

 Question The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched in
1886.

 Correct Answer True

 Your Answer True



MULTIPLE CHOICE MULTIPLE ANSWER

 Question A PR practitioner have access to a lot of information and are constantly in touch with news
sources related to :-

 Correct Answer Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes



SELECT THE BLANK

 Question It maddens reporters to spend time at a press conference when they could have been given
the same information in a ________.

 Correct Answer Press release

 Your Answer Press release



MULTIPLE CHOICE MULTIPLE ANSWER

 Question The lesson learnt from Tylenol case was :-

  Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety
, Establishment of Media control
 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control




MULTIPLE CHOICE SINGLE ANSWER

Question

All good companies have a manual of :-

Correct Answer

Operations

Your Answer

Operations

TRUE/FALSE

Question

Internet is part of electronic media

Correct Answer

False

Your Answer

True

TRUE/FALSE

Question

Good companies always speaks first and performs later.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER
Question

The term “Publics” means these are all those :-

Correct Answer

People on whom the success or failuer depends

Your Answer

People on whom the success or failuer depends

SELECT THE BLANK

Question

In print media rates depends upon the size, Colour and ________

Correct Answer

Position

Your Answer

Number of words in the ad.

SELECT THE BLANK

Question

For holding a press conference invitations are to be sent and ________ has to be selected.

Correct Answer

Venue

Your Answer

Venue

SELECT THE BLANK

Question

The words in your headings will usually be for ________ release

Correct Answer

Immediate
Your Answer

Immediate

TRUE/FALSE

Question

J and J offered a reward of $200,000 for capturing the perpetrators.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The lesson learnt from Tylenol case was :-

Correct Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control

Your Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-

Correct Answer

Technology Advancements , Social Changes

Your Answer

Social Changes , Financial Changes , Political Changes

MULTIPLE CHOICE SINGLE ANSWER
Question

A PR should always have a track of :-

Correct Answer

Bottlenecks

Your Answer

Quality of communication exchange

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising research is an :-

Correct Answer

Information Tool

Your Answer

Information Tool

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertisment copy consists of the body copy, Slogans and

Correct Answer

Head Line

Your Answer

Head Line

TRUE/FALSE

Question

During the press conference it is advisible to only communicate the news it should be one way
communication.

Correct Answer

False
Your Answer

True

SELECT THE BLANK

Question

It is the PR practitioners task to ________ and enhance the organisations reputation.

Correct Answer

Protect

Your Answer

Build

SELECT THE BLANK

Question

Planning and Implementation are the efforts done by the organization to influence or ________ public
Policy.

Correct Answer

Change

Your Answer

Improve

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The various types of advertisments are

Correct Answer

Consumer and Retail , National and International , End product or Industrial

Your Answer

Consumer and Retail , National and International , End product or Industrial

MULTIPLE CHOICE MULTIPLE ANSWER

Question
There are three type of situtations in which you can paln an interview with a journalist these are :-

Correct Answer

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Crisis

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Another internal roles of PR are that of :-

Correct Answer

Teaching , Instructing Executives for clear writing , Effective speaking

Your Answer

Teaching , Instructing Executives for clear writing , Effective speaking

MULTIPLE CHOICE SINGLE ANSWER

Question

Everyone has an image, an individual or an organization. The question is, is it bad or

Correct Answer

Good

Your Answer

Good

MULTIPLE CHOICE SINGLE ANSWER

Question

A press conference should be called when there’s a reason for :-

Correct Answer

Two way communication

Your Answer
News to tell

MULTIPLE CHOICE SINGLE ANSWER

Question

If there are pictures with the release, use the phrase with :-

Correct Answer

Art

Your Answer

Art

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The spokesperson should have following skills :-

Correct Answer

Convincing and Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing and Inspiring , Good Orator , Able to address gathering

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Choosing a city for press conference depends upon the level you are working with :-

Correct Answer

National , Regional , Business

Your Answer

National , Regional , Global

TRUE/FALSE

Question

Once you have invited the reporters there is no need to remind them.
Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

The fundamental democracy that played a major role in the American Campaign

Correct Answer

True

Your Answer

True

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The design princples can been arranged by different elements viz.

Correct Answer

Balance , Proportion , Sequence

Your Answer

Balance , Proportion , Sequence

MULTIPLE CHOICE SINGLE ANSWER

Question

In a corporate identity if the building is constructed of granite and glass it sends out signals of :-

Correct Answer

Prosperity and Competence

Your Answer

Rich and Famous
TRUE/FALSE

Question

A fact sheet runs into a single page

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The buyers buy for business or non profit motives, these consists of

Correct Answer

Businesses , Government , Non-Government Organisation

Your Answer

Businesses , Government , Non-Government Organisation

SELECT THE BLANK

Question

Firestone used to sell millions of tyres at the rate of ________.

Correct Answer

50$

Your Answer

40$

SELECT THE BLANK

Question

Johnson and Johnson shampoo for kids is an example of ________.

Correct Answer
Demographic

Your Answer

Demographic

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Speakers on Radio and TV

Showcase of Unique abilities

Advertising

Generating Publicity

Good Work of Organization

Long term Business Strategy

Urgent Information to be communicated

Media Community

Media Community

Invite Speakers

Long term Business Strategy

Good Work of Organization

TRUE/FALSE

Question

Many companies do not use symbols.

Correct Answer

True

Your Answer
False

SELECT THE BLANK

Question

Skilful media relations involves treading the fine line between catering for the ________.

Correct Answer

Organization

Your Answer

Customers

TRUE/FALSE

Question

The print media consists of newspaper and magzines.

Correct Answer

True

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER

Question

If press conference does not have the purpose it will result in loss of :-

Correct Answer

Credibility

Your Answer

Credibility

SELECT THE BLANK

Question

Public ________ is stronger than legal right or miltary might.
Correct Answer

Opinion

Your Answer

Opinion

MULTIPLE CHOICE SINGLE ANSWER

Question

The San Diego and Electric company had placed order with certain :-

Correct Answer

Arab companies

Your Answer

Arab companies

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The press kits desgined by Johnson and Johnson included :-

Correct Answer

J and J history , Name of top people , Financial results

Your Answer

J and J history , Name of top people , Financial results

MULTIPLE CHOICE SINGLE ANSWER

Question

While scheduling the press conferences be aware of the :-

Correct Answer

Media Deadlines

Your Answer

Media Deadlines
SELECT THE BLANK

Question

Organisations use a variety of spokespersons depending upon the ________and the audience.

Correct Answer

Message

Your Answer

Message

TRUE/FALSE

Question

In Mumbai there are reporters who specialize in stories relating to the Government.

Correct Answer

False

Your Answer

False

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Clarity of message

Audience understands the message

Audience understands the message

Expert Communicator

Mass Media endorsements

Mass Media endorsements

Manipulation Techniques
Illogical reasoning

Illogical reasoning

Persuasive speaking

Partial commitment

Partial commitment

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Plausible , Uninhabited

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The crisis management team should have the ability of :-

Correct Answer

Irregular Hours , No Sleep , Working hours long

Your Answer

Irregular Hours , Working hours long , to handle situation effectively

SELECT THE BLANK

Question

Samples of new safety packaging were ________

Correct Answer

Distributed

Your Answer
Distributed



LIST OF ATTEMPTED QUESTIONS AND ANSWERS

SELECT THE BLANK

Question

Tapping groups attitudes is called as ________.

Correct Answer

Channeling

Your Answer

Channeling

MULTIPLE CHOICE MULTIPLE ANSWER

Question

In DAGMAR model the different stages are:

Correct Answer

Awareness , Comprehension , Conviction

Your Answer

Awareness , Comprehension , Conviction

TRUE/FALSE

Question

Tests were made on 9 million recalled capsules of J AND J

Correct Answer

False

Your Answer

False

SELECT THE BLANK
Question

Story-board corresponds to the layout which is illustrated ________

Correct Answer

Frame by Frame

Your Answer

Frame by Frame

SELECT THE BLANK

Question

The copywriter is responsible for writing the copy of the advertisment in terms of ________

Correct Answer

Words

Your Answer

Words

MULTIPLE CHOICE SINGLE ANSWER

Question

A number of agencies are now focusing on :

Correct Answer

Research

Your Answer

Consumers

TRUE/FALSE

Question

The market share fell from 37 % to 23%.

Correct Answer

False
Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Those who work for the organization are called as :-

Correct Answer

Internal Public

Your Answer

Internal Public

MULTIPLE CHOICE SINGLE ANSWER

Question

The following “firsts” were observed during the period :-

Correct Answer

1900-1921

Your Answer

1900-1921

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising that is delivered directly to the consumer by mail refers to

Correct Answer

Direct Mail

Your Answer

Direct Mail

MULTIPLE CHOICE MULTIPLE ANSWER

Question
Media relations are very important this is largely due to the vast number of :-

Correct Answer

Publications , Television AND Radio Channels , Websites

Your Answer

Television AND Radio Channels , Websites , Advertisements

MULTIPLE CHOICE SINGLE ANSWER

Question

The spokesperson should be :-

Correct Answer

People friendly

Your Answer

Smart AND Intellegent

SELECT THE BLANK

Question

The internal publication which was a 4 page news letter was called as ________.

Correct Answer

Update

Your Answer

Update

MULTIPLE CHOICE MULTIPLE ANSWER

Question

While releasing the press release check for the

Correct Answer

Headline , Double spaced , Avoided passive voice

Your Answer
Headline , Double spaced , Written in a perfect square

MULTIPLE CHOICE SINGLE ANSWER

Question

Invitations for press conferences should be always :-

Correct Answer

Typed

Your Answer

Typed

TRUE/FALSE

Question

In the style always use a passive voice

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Pope Urban II used communication systems which involved :-

Correct Answer

Writing , Word of Mouth , Slogans AND Symbols

Your Answer

Writing , Word of Mouth , Slogans AND Symbols

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The Creative services department includes
Correct Answer

Creative Director , Art Director , Copy Writer

Your Answer

Creative Director , Art Director , Copy Writer

MULTIPLE CHOICE SINGLE ANSWER

Question

A crisis often gathers momentum with great :-

Correct Answer

Rapidity

Your Answer

Speed

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

Correct Answer

Salient , Answer a felt need , Logical course of action

Your Answer

Salient , Answer a felt need , Logical course of action

TRUE/FALSE

Question

In all press conferences there is a demonstration of the product.

Correct Answer

False

Your Answer

False
MULTIPLE CHOICE MULTIPLE ANSWER

Question

The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer

Speeches , Books , Pamphlets

Your Answer

Hoardings , Books , Pamphlets

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Motivation

Monetary, Emotional Return

Monetary, Emotional Return

External Public

Media, Suppliers, Trade Associations

Media, Suppliers, Trade Associations

Advertisement

To inform Potential buyers

To inform Potential buyers

Maintaining Relationships

Long term associations

Long term associations

SELECT THE BLANK

Question
Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer

Coverage

Your Answer

Chance

TRUE/FALSE

Question

Over all 60 cities were selected for nation wide press conference in J AND J case.

Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

Abraham Maslow was a great Philosopher.

Correct Answer

False

Your Answer

True

TRUE/FALSE

Question

The better informed employees are likely to spread damaging misinformation.

Correct Answer

False

Your Answer
True

MULTIPLE CHOICE SINGLE ANSWER

Question

A successful advertisment works when it fulfills desire and

Correct Answer

Need

Your Answer

Need

SELECT THE BLANK

Question

Do not choose a location just because it has network affiliated stations since the networks often do not
use material from their affiliates except for ________ and major crimes.

Correct Answer

Disasters

Your Answer

Disasters

SELECT THE BLANK

Question

The The release should end with ‘ -30-’ or ________

Correct Answer

“****”

Your Answer

“****”

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertsment actually grew up after the
Correct Answer

Second World War

Your Answer

First World War

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Media Strategy

Determine Geographic spread

Determine Geographic spread

Print Media

Newspapers AND Magazines

Newspapers AND Magazines

Electronic Media

Redio, Television

Redio, Television

Media Objective

Target Audience, Reach AND Frequency

Target Audience, Reach AND Frequency

TRUE/FALSE

Question

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.

Correct Answer

True
Your Answer

True

SELECT THE BLANK

Question

In communication process the source ________ the messages.

Correct Answer

Encodes

Your Answer

Encodes

MULTIPLE CHOICE SINGLE ANSWER

Question

Reputations are not built overnight they are the sum of cumulative actions over a period of :-

Correct Answer

Time

Your Answer

Time

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Expert communicators use a number of devices such as :-

Correct Answer

Drama , Statistics , Examples

Your Answer

Statistics , Examples , Shows

MULTIPLE CHOICE MULTIPLE ANSWER

Question
In nineteenth century food processing industry began famous and reputed names which came into lime
light were

Correct Answer

Nestles , Cadburys , Kellogs

Your Answer

Nestles , Cadburys , Kellogs

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Business magzines are categorised into the following :

Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer

Trade Publications , Industrial Magzines , Professional Magzines

SELECT THE BLANK

Question

You may work within a ________ constrained by policies and procedures.

Correct Answer

Hierarchy

Your Answer

Hierarchy

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The most persuasive messages are :-

Correct Answer

Direct , Simply expressed , Contains one primary data

Your Answer
Direct , Simply expressed , Contains one primary data

SELECT THE BLANK

Question

The advocacy model was built during the middle of ________ century.

Correct Answer

20th

Your Answer

18th

SELECT THE BLANK

Question

If you have a website include the ________ in your heading.

Correct Answer

URL

Your Answer

URL

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A number of activities at the community level that are practised are :-

Correct Answer

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood

Your Answer

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood

MULTIPLE CHOICE SINGLE ANSWER

Question
Media agencies handles:

Correct Answer

Media Planning AND Buying

Your Answer

Media Planning AND Buying

TRUE/FALSE

Question

Day by day the crime rate is controlled through out the world.

Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

The spokesperson should be Verbose.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Check for the passage ways, door ways, and elevators large enough to accommodate :-

Correct Answer

Bulky equipment

Your Answer
Bulky equipment




LIST OF ATTEMPTED QUESTIONS AND ANSWERS

SELECT THE BLANK

Question

Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer

Coverage

Your Answer

Coverage

TRUE/FALSE

Question

Public relations does not have a strong industry association to guide its growth in a controlled manner.

Correct Answer

True

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Reputations are not built overnight they are the sum of cumulative actions over a period of :-

Correct Answer

Time

Your Answer

Time
TRUE/FALSE

Question

During the press conference it is advisible to only communicate the news it should be one way
communication.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-

Correct Answer

1896

Your Answer

1875

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The functions of an advertising agency are

Correct Answer

Account Management , Planning, Creativity,Production , Media and Agency Management

Your Answer

Planning, Creativity,Production , Media and Agency Management , After sales AND Services
Management

MULTIPLE CHOICE MULTIPLE ANSWER

Question

What should the feature story highlight?
Correct Answer

Unkown facet , Product , Cause

Your Answer

Unkown facet , Product , Cause

TRUE/FALSE

Question

Research shows that 70% of buying decisions are made in store.

Correct Answer

True

Your Answer

True

TRUE/FALSE

Question

The Body Copy consists of the main text.

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question

The observers are paid to watch and ________

Correct Answer

Write

Your Answer

Write
MULTIPLE CHOICE SINGLE ANSWER

Question

A crisis by its very nature comes :-

Correct Answer

Unannounced

Your Answer

Unannounced

SELECT THE BLANK

Question

More and more people began to read newspaper and ________

Correct Answer

Magzine

Your Answer

Magzine

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The spokesperson should have following skills :-

Correct Answer

Convincing AND Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing AND Inspiring , Good Orator , Able to address gathering

MULTIPLE CHOICE SINGLE ANSWER

Question

The corporate identity of an organisation is sum of all :-

Correct Answer
Visual cues

Your Answer

Social workforce

TRUE/FALSE

Question

Internet is part of electronic media

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

The process of identifying and advertising to a group of prime prospect is called as

Correct Answer

Target Marketing

Your Answer

Target Marketing

TRUE/FALSE

Question

Very often the presence of a well known celebrity can liven up a routine company function

Correct Answer

True

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER
Question

A Public Relation professional who counted over 500 different definitions for PR was known as :-

Correct Answer

Rex Harlow

Your Answer

Dennis Martin

MULTIPLE CHOICE SINGLE ANSWER

Question

Public information came into the exsitence at the time of ancient egyptians which are :-

Correct Answer

5000 years ago

Your Answer

5000 years ago

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Adams legacy also inculded :-

Correct Answer

Newspaper essays , Speeches , Parades

Your Answer

Newspaper essays , Speeches , Posters

MULTIPLE CHOICE SINGLE ANSWER

Question

Public Relation practitioners play a dual role, they are advisiors as well as :-

Correct Answer

Counsellors
Your Answer

Counsellors

SELECT THE BLANK

Question

If you do the right think you have to make sure that people ________ about it.

Correct Answer

Hear

Your Answer

Hear

SELECT THE BLANK

Question

If you have a website include the ________ in your heading.

Correct Answer

URL

Your Answer

URL

TRUE/FALSE

Question

The advertising plan basically focuses on Target, Message AND Media

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question
Skilful media relations involves treading the fine line between catering for the ________.

Correct Answer

Organization

Your Answer

Organization

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The Creative services department includes

Correct Answer

Creative Director , Art Director , Copy Writer

Your Answer

Creative Director , Art Director , Copy Writer

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Research planning includes

Correct Answer

Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

Your Answer

Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

MULTIPLE CHOICE SINGLE ANSWER

Question

People are good at :-

Correct Answer

Reacting

Your Answer
Reacting

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Culture means

Correct Answer

Values , Perception , Beliefs

Your Answer

Values , Perception , Beliefs

SELECT THE BLANK

Question

The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer

24

Your Answer

24

TRUE/FALSE

Question

In the style always use a passive voice

Correct Answer

False

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER

Question

The Body Copy is also called as
Correct Answer

Main Text

Your Answer

Text

MULTIPLE CHOICE SINGLE ANSWER

Question

In every organisation there are requirements for the management to communicate with different
audiences this sort of communication is called as :-

Correct Answer

One to many communication

Your Answer

Public Speech

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The financial information can be reached by the way of :-

Correct Answer

Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer

Annual General Report , Quaterly Reports , Share Prices

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Promoting AND Elaborating events

Boston Massacre

Pamphlet
Public Relation Startegies

Publications

Publications

Persuasive communication

Western Social

Newspaper

Harvard

Pamphlet

Western Social

SELECT THE BLANK

Question

Organisations use a variety of spokespersons depending upon the ________and the audience.

Correct Answer

Message

Your Answer

Message

MULTIPLE CHOICE MULTIPLE ANSWER

Question

In advertsement collateral material refers to

Correct Answer

Brochures , Video Tapes , Product Leaflets

Your Answer

Insertions , Brochures , Product Leaflets

SELECT THE BLANK

Question
The video tele conference of J AND J was of ________ minutes.

Correct Answer

90

Your Answer

90

TRUE/FALSE

Question

The print media consists of newspaper and magzines.

Correct Answer

True

Your Answer

True

TRUE/FALSE

Question

Day by day the crime rate is controlled through out the world.

Correct Answer

False

Your Answer

False

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Invitations

Reporter
Editor, Journalist

Photographs

Invitation

TV Crew

Media Events

Press Conference

Technicians

Reminder calls

Editor, Journalist

Press Conference

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer

Speeches , Books , Pamphlets

Your Answer

Speeches , Books , Pamphlets

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Researching, conducting and evaluating on a continual basis are program of action. These are done to
achieve public understanding, these may also include :-

Correct Answer

Marketing , Financial fund raising , Employee Community

Your Answer

Marketing , Financial fund raising , Employee Community

MULTIPLE CHOICE MULTIPLE ANSWER
Question

There are three type of situtations in which you can paln an interview with a journalist these are :-

Correct Answer

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Crisis

SELECT THE BLANK

Question

In print media rates depends upon the size, Colour and ________

Correct Answer

Position

Your Answer

Position

SELECT THE BLANK

Question

Traditionally the PR program is divided into ________.

Correct Answer

Internal AND External programs

Your Answer

Internal AND External programs

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertisers describe consumer audience through

Correct Answer

Demographics
Your Answer

Phsycological



LIST OF ATTEMPTED QUESTIONS AND ANSWERS

MULTIPLE CHOICE SINGLE ANSWER

Question

In a crisis, in management team, every person must be capable of working under extreme :-

Correct Answer

Pressure

Your Answer

Pressure

SELECT THE BLANK

Question

It is difficult task as it is peoples actions that builds or destroys ________ of an organization.

Correct Answer

Reputation

Your Answer

Image

MULTIPLE CHOICE MULTIPLE ANSWER

Question

In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer

Public Information , Public Relations , Public Affairs

Your Answer

Public Information , Public Relations , Public Comunicators
SELECT THE BLANK

Question

Public ________ is stronger than legal right or miltary might.

Correct Answer

Opinion

Your Answer

Opinion

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Stories

newworthy

Pyramid

Date

Heading

Date of Birth

Copy

Pyramid

newworthy

Accuracy

Life blood

Year of coperation

MULTIPLE CHOICE MULTIPLE ANSWER

Question
The invitation format should also cover :-

Correct Answer

Why , How , What

Your Answer

Why , How , What

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The feature story is valuable publicity tool and an idea vehicle for helping people understand :-

Correct Answer

How to choose , Buy , Use product or service

Your Answer

How to choose , Buy , Use product or service

SELECT THE BLANK

Question

The copywriter is responsible for writing the copy of the advertisment in terms of ________

Correct Answer

Words

Your Answer

Words

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising contributes to

Correct Answer

Profits

Your Answer
Increase in sales

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertsment actually grew up after the

Correct Answer

Second World war.

Your Answer

Second World war.

MULTIPLE CHOICE SINGLE ANSWER

Question

A brand is a valuable :-

Correct Answer

Assest

Your Answer

Name

SELECT THE BLANK

Question

The ________ revolution led to number of inventions that had an impact on communications.

Correct Answer

Industrial

Your Answer

Industrial

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertisments in those days were laid out like our present day
Correct Answer

Classified advertisment

Your Answer

Classified advertisment

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Business magzines are categorised into the following :

Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer

Trade Publications , Industrial Magzines , Professional Magzines

MULTIPLE CHOICE SINGLE ANSWER

Question

If press conference does not have the purpose it will result in loss of :-

Correct Answer

Credibility

Your Answer

Credibility

TRUE/FALSE

Question

Over all 60 cities were selected for nation wide press conference in J AND J case.

Correct Answer

False

Your Answer

False
TRUE/FALSE

Question

Tests were made on 9 million recalled capsules of J AND J

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

If any of your media contacts express a strong wish not to be reminded make a note of that and honour
their :-

Correct Answer

Preferences

Your Answer

Preferences

MULTIPLE CHOICE MULTIPLE ANSWER

Question

While releasing the press release check for the

Correct Answer

Headline , Double spaced , Avoided passive voice

Your Answer

Headline , Double spaced , Avoided passive voice

TRUE/FALSE

Question

FYI stands for For Your Information

Correct Answer
True

Your Answer

True

TRUE/FALSE

Question

Erik Thovaldson named the island as greenland.

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question

J AND J also campaigns with the ________ .

Correct Answer

Government

Your Answer

Government

MULTIPLE CHOICE SINGLE ANSWER

Question

The typed lines should be kept :-

Correct Answer

50 to 60 characters long

Your Answer

50 to 60 characters long

TRUE/FALSE
Question

In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Real Estate promotion

TRUE/FALSE

Question

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.

Correct Answer

True

Your Answer

True

TRUE/FALSE

Question

The first advertisinment on A AND F pears bought a picture tilted “bubbles” was launched in 1886.

Correct Answer

True
Your Answer

True

SELECT THE BLANK

Question

Johnson AND Johnson shampoo for kids is an example of ________.

Correct Answer

Demographic

Your Answer

Demographic

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an

Correct Answer

Identified sponsor

Your Answer

Identified sponsor

MULTIPLE CHOICE SINGLE ANSWER

Question

To become a good and well known Public Relation practitioner, one should develop numerous :-

Correct Answer

Skills

Your Answer

Skills

MULTIPLE CHOICE MULTIPLE ANSWER

Question
A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-

Correct Answer

Technology Advancements , Social Changes

Your Answer

Technology Advancements , Social Changes

SELECT THE BLANK

Question

Testimony means actual user share their________ in the form of an ad.

Correct Answer

Experience

Your Answer

Experience

MULTIPLE CHOICE MULTIPLE ANSWER

Question

These are Traditional Service Brands

Correct Answer

Food World , Cox AND Kings , FedEx

Your Answer

Food World , Cox AND Kings , FedEx

MULTIPLE CHOICE SINGLE ANSWER

Question

Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer

Atlantic

Your Answer
Atlantic

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Media relations are very important this is largely due to the vast number of :-

Correct Answer

Publications , Television AND Radio Channels , Websites

Your Answer

Publications , Television AND Radio Channels , Websites

MULTIPLE CHOICE MULTIPLE ANSWER

Question

People forget mistakes than brow beaten by

Correct Answer

Cunning , Manipulative , Explanations

Your Answer

Cunning , Manipulative , Explanations

TRUE/FALSE

Question

India is the hope of free world.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Marketing objectives are referred in terms of :
Correct Answer

Sales

Your Answer

Sales

SELECT THE BLANK

Question

During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.

Correct Answer

75

Your Answer

75

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

Correct Answer

Salient , Answer a felt need , Logical course of action

Your Answer

Salient , Answer a felt need , Logical course of action

SELECT THE BLANK

Question

Samples of new safety packaging were ________

Correct Answer

Distributed

Your Answer

Distributed
MULTIPLE CHOICE SINGLE ANSWER

Question

The term “Publics” means these are all those :-

Correct Answer

People on whom the success or failuer depends

Your Answer

People on whom the success or failuer depends

SELECT THE BLANK

Question

In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.

Correct Answer

Mental

Your Answer

Mental

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Choosing a city for press conference depends upon the level you are working with :-

Correct Answer

National , Regional , Business

Your Answer

National , Regional , Business

SELECT THE BLANK

Question

Apple computers made their campaign in the year ________ which people were dying to see.

Correct Answer
1984

Your Answer

1984

TRUE/FALSE

Question

A fact sheet runs into a single page

Correct Answer

False

Your Answer

True

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Advertising in eighties saw

Address to specific consumers

Address to specific consumers

The Beginning of Advertising

Exchange of goods

Exchange of goods

Invention of the printing press

Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste
For toothpaste



ADVERTISING AND PUBLIC RELATIONS

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

SELECT THE BLANK

Question Story-board corresponds to the layout which is

illustrated ________

Correct Answer Frame by Frame

Your Answer Frame by Frame

MULTIPLE CHOICE SINGLE ANSWER

Question In a corporate identity if the building is constructed of

granite and glass it sends out signals of :-

Correct Answer Prosperity & Competence

Your Answer Truth & Honest

SELECT THE BLANK

Question The words in your headings will usually be for ________

release

Correct Answer Immediate

Your Answer Immediate

TRUE/FALSE

Question The first advertisinment on A & F pears bought a picture

tilted “bubbles” was launched in 1886.

Correct Answer True

Your Answer True

MULTIPLE CHOICE MULTIPLE ANSWER
Question Media relations are very important this is largely due to

the vast number of :-

Correct Answer Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels ,

Advertisements

MULTIPLE CHOICE SINGLE ANSWER

Question A PR should be expert in analysing the media’s :-

Correct Answer Strength & Weakness

Your Answer Merits & Demerits

MULTIPLE CHOICE MULTIPLE ANSWER

Question Pope Urban II used communication systems which involved :-

Correct Answer Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Word of Mouth , Slogans & Symbols

MULTIPLE CHOICE SINGLE ANSWER

Question All good companies have a manual of :-

Correct Answer Operations

Your Answer Operations

SELECT THE BLANK

Question Organisations use a variety of spokespersons depending

upon the ________and the audience.

Correct Answer Message

Your Answer Message

MULTIPLE CHOICE MULTIPLE ANSWER

Question The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Contains one primary data

SELECT THE BLANK

Question It maddens reporters to spend time at a press conference

when they could have been given the same information in a ________.

Correct Answer Press release

Your Answer Press release

SELECT THE BLANK

Question Sometimes female employees have to travel ________

Correct Answer Outstation

Your Answer Abroad

MULTIPLE CHOICE SINGLE ANSWER

Question A Public Relation professional who counted over 500

different definitions for PR was known as :-

Correct Answer Rex Harlow

Your Answer Rex Kirby

MULTIPLE CHOICE SINGLE ANSWER

Question Erik Thorvaldson discovered an uninhabited of ice and

snow in North :-

Correct Answer Atlantic

Your Answer America

MATCH THE FOLLOWING

Question Correct Answer Your Answer

Information about working conditions Safety measures Safety measures

Government Information efforts are to Eduacting the administrators

and bureaucrats Eduacting the administrators and bureaucrats
Coroporate success depends on workforce that believes in beign

treated fairly believes in beign treated fairly

Director of corporate communication Director of public Relations

Director of public Relations

MULTIPLE CHOICE SINGLE ANSWER

Question It is universal preference that we like to hear the story

from the :-

Correct Answer Horses mouth

Your Answer Horses mouth

TRUE/FALSE

Question The advertising plan basically focuses on Target, Message

& Media

Correct Answer True

Your Answer True

SELECT THE BLANK

Question Luminaries help the launch of ________.

Correct Answer Apple

Your Answer Apple

TRUE/FALSE

Question J & J offered a reward of $200,000 for capturing the

perpetrators.

Correct Answer False

Your Answer True

SELECT THE BLANK

Question The video tele conference of J & J was of ________ minutes.
Correct Answer 90

Your Answer 90

SELECT THE BLANK

Question A product becomes a brand when the product delivers a

________

Correct Answer Functional Benefit

Your Answer Positioning Benefit

MULTIPLE CHOICE SINGLE ANSWER

Question People are prone to forgive :-

Correct Answer Mistakes

Your Answer Mistakes

SELECT THE BLANK

Question It is difficult task as it is peoples actions that builds

or destroys ________ of an organization.

Correct Answer Reputation

Your Answer Reputation

MULTIPLE CHOICE MULTIPLE ANSWER

Question The designs elements comprises of

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Space , Graphics &

Illustrations

TRUE/FALSE

Question The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True
TRUE/FALSE

Question In all press conferences there is a demonstration of the

product.

Correct Answer False

Your Answer False

SELECT THE BLANK

Question For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience

MULTIPLE CHOICE SINGLE ANSWER

Question Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer One way Form

MULTIPLE CHOICE MULTIPLE ANSWER

Question For impact on communication the industrial revolution

invented the

Correct Answer Telephone , Telegraph , Photography

Your Answer Photography , Telephone , Television

MULTIPLE CHOICE MULTIPLE ANSWER

Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Brochures , Product Leaflets

SELECT THE BLANK

Question The production department is responsible for ________ the

creative concepts.
Correct Answer Translating

Your Answer Producing

MULTIPLE CHOICE MULTIPLE ANSWER

Question One can interact with PRO at the :-

Correct Answer Railway Station , Government Offices , Press

Your Answer Government Offices , Press

MULTIPLE CHOICE SINGLE ANSWER

Question In a crisis, in management team, every person must be

capable of working under extreme :-

Correct Answer Pressure

Your Answer Pressure

TRUE/FALSE

Question Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

MULTIPLE CHOICE SINGLE ANSWER

Question The San Diego & Electric company had placed order with

certain :-

Correct Answer Arab companies

Your Answer Russian companies

MULTIPLE CHOICE MULTIPLE ANSWER

Question The press kits desgined by Johnson & Johnson included :-

Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

MATCH THE FOLLOWING
Question Correct Answer Your Answer

Relationship Symmetrical Model Symmetrical Model

Publicity Press Agentry Model Grunig Model

Information Public Information Model Public Information Model

Advocacy Asymmetrical Model Asymmetrical Model

MULTIPLE CHOICE MULTIPLE ANSWER

Question The invitation format should also cover :-

Correct Answer Why , How , What

Your Answer Why , What , Whose

MULTIPLE CHOICE SINGLE ANSWER

Question Public Relation practitioners play a dual role, they are

advisiors as well as :-

Correct Answer Counsellors

Your Answer Counsellors

TRUE/FALSE

Question The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

MULTIPLE CHOICE SINGLE ANSWER

Question Advertising research is an :-

Correct Answer Information Tool

Your Answer Marketing Tool

TRUE/FALSE

Question Very often the presence of a well known celebrity can

liven up a routine company function
Correct Answer True

Your Answer True

MULTIPLE CHOICE MULTIPLE ANSWER

Question The functions of an advertising agency are

Correct Answer Account Management , Planning,

Creativity,Production , Media and Agency Management

Your Answer Planning, Creativity,Production , Media and Agency

Management

MULTIPLE CHOICE MULTIPLE ANSWER

Question In nineteenth century food processing industry began

famous and reputed names which came into lime light were

Correct Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Coke

TRUE/FALSE

Question Over all 60 cities were selected for nation wide press

conference in J & J case.

Correct Answer False

Your Answer True

TRUE/FALSE

Question Abraham Maslow was a great Philosopher.

Correct Answer False

Your Answer False

MULTIPLE CHOICE MULTIPLE ANSWER

Question The PR practitioner advises management on preparing the

policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any

particular

Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order




    LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank

 Question Caste influence is ________in rural India.

 Correct Answer Strong

 Your Answer Strong



Multiple Choice Single Answer

 Question What happes when the consumer gets information on its own?

 Correct Answer Incidental learning

 Your Answer Incidental learning



True/False

 Question Proper analysis of characteristics of social class helps the marketers to gain better
understanding of target market.

 Correct Answer True

 Your Answer True



True/False
 Question Organisational buyers totally depend on consumer demands.

 Correct Answer True

 Your Answer False



Select The Blank

 Question ________ type of personality is interested in building a social relationship.

 Correct Answer Extrovert

 Your Answer Extrovert



Multiple Choice Single Answer

 Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based
on advertisement by :-

 Correct Answer Influential Personalities

 Your Answer Influential Personalities



Multiple Choice Single Answer

 Question This method involves questioning respondents and recording their responses :-

 Correct Answer Survey research

 Your Answer Survey research



Multiple Choice Single Answer

 Question Characteristic of organisational buyer is:-

 Correct Answer Few in number, high volume business

 Your Answer Few in number, high volume business



Multiple Choice Multiple Answer
 Question Customer buys the product with following minimum attributes :-

 Correct Answer Reliable delivery , Durable , Style

 Your Answer Reliable delivery , Durable , Style



Multiple Choice Single Answer

 Question Repetition is important in case of :-

 Correct Answer Convenience goods

 Your Answer Convenience goods



True/False

 Question In comparison to outdoor publicity of products/ brands, electronic media is relatively
becoming more important.

 Correct Answer True

 Your Answer True



Select The Blank

 Question ________ leads to either satisfaction or dissatisfaction to the consumer.

 Correct Answer Discrepancy

 Your Answer Discrepancy



Select The Blank

 Question ________ are interested in knowing the feedback of consumers.

 Correct Answer Marketers

 Your Answer Marketers



True/False
 Question Unforeseen factors can also affect the purchasing organisation or supplies.

 Correct Answer True

 Your Answer True



Select The Blank

 Question ________ involvement may not always lead to a complex decision making.

 Correct Answer High

 Your Answer Low



True/False

 Question There are high chances of product failure if product categorisation is not there in consumer's
mind.

 Correct Answer True

 Your Answer True



Multiple Choice Multiple Answer

 Question Consumerism in India has not progressed due to following reasons :-

 Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country

 Your Answer High literacy rate , Ignorance , Wealth imbalance in the country



Multiple Choice Single Answer

 Question Buying process involves the following :-

 Correct Answer Users, Influence and buyer

 Your Answer Users, Influence and buyer



Multiple Choice Single Answer
 Question Name the market whose product has a universal application :-

 Correct Answer Horizontal

 Your Answer Horizontal



Select The Blank

 Question Involvement is ________ needs specific.

 Correct Answer Consumer

 Your Answer Situation



Multiple Choice Multiple Answer

 Question Managerial approach of Consumer behavior is :-

 Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers

 Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers



True/False

 Question Today the focus and challenge before all marketers is to rebuild themselves around their
customers.

 Correct Answer True

 Your Answer True



Multiple Choice Multiple Answer

 Question Characteristics of rural market in relation to dependency on Nature are :-

 Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources

 Your Answer High dependence on natural factors for livelihood , Abundance of natural resources



Multiple Choice Single Answer
Question By and Large Attitudes are :-

Correct Answer Interconnected

Your Answer Interconnected



Multiple Choice Multiple Answer

Question Individuals are strong in which activities while gathering information?

Correct Answer Sensation , Intuition

Your Answer Sensation , Intuition



Multiple Choice Single Answer

Question Name the Primary need of Human being :-

Correct Answer Medicine

Your Answer Medicine



Multiple Choice Multiple Answer

Question The components of attitude are :-

Correct Answer Cognitive Component , Conative Component , Affective Component

Your Answer Cognitive Component , Conative Component , Affective Component



Multiple Choice Single Answer

Question It is a general sum of traits of characteristics of the person :-

Correct Answer Personality

Your Answer Personality



True/False
 Question Various sources of information like exhibitions, trade shows, etc influences one's
expectations.

 Correct Answer True

 Your Answer True



Multiple Choice Multiple Answer

 Question Characteristics of Reference price :-

 Correct Answer Changes , More knowledge less price range

 Your Answer More knowledge less price range



Select The Blank

 Question ________ data has the possibility of becoming outdated.

 Correct Answer Secondary

 Your Answer Secondary



Select The Blank

 Question There is relatively ________ in the dressing styles of urban women as compared to the rural
in past couple of years.

 Correct Answer More change

 Your Answer Less change



Select The Blank

 Question Individuals have a specific perception and image of themselves called ________.

 Correct Answer Self concept

 Your Answer Self concept
Multiple Choice Multiple Answer

 Question Consumption rituals are series of symbolic behaviour that :-

 Correct Answer Occur in sequence , Are repeated frequently

 Your Answer Occur in sequence , Are repeated frequently



Multiple Choice Multiple Answer

 Question The essential components towards completing the act of purchase include :-

 Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase

 Your Answer Awareness of Product , Desire to buy , Feasibility of purchase



Multiple Choice Multiple Answer

 Question Ways to reduce chances of failure are:-

 Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect

 Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect



Select The Blank

 Question Information about a new product stored in bits and pieces in consumer's mind is called
________.

 Correct Answer Schema

 Your Answer Schema



Match The Following

Question Correct Answer Your Answer



Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information



Primary Data Source Data collection method



ORG External agency Internal/Govt. agency




Multiple Choice Multiple Answer

 Question Types of personality are :-

 Correct Answer Extrovert , Introvert

 Your Answer Extrovert , Introvert



Multiple Choice Single Answer

 Question The Managerial approach in Consumer Behavior :-

 Correct Answer Is micro level & cognitive in nature

 Your Answer Is micro level & cognitive in nature



Select The Blank

 Question Congruity theory of Attitudes is developed by Osgood &________.

 Correct Answer Tannen baun

 Your Answer Tannen baun



Multiple Choice Multiple Answer

 Question Customer satisfaction process includes following steps :-

 Correct Answer Product purchase , After sales service , Repeat purchase
 Your Answer Attractive sales team , Product purchase , After sales service



True/False

 Question Agriculture is mainly subsistence oriented.

 Correct Answer True

 Your Answer True



True/False

 Question As per scalogram analysis technique if a respondent replies positively to a difficult question
he will respond positively to all questions which are simpler than the earlier question.

 Correct Answer True

 Your Answer True



Match The Following

Question Correct Answer Your Answer



Physical risk Risk to human body Risk to human body



Psychological risk Risk of losing self esteem Risk of losing self esteem



Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which
enhance social attractiveness



Performance risk the purchased product not achieving desired results the purchased product not
achieving desired results
True/False

 Question Brand beliefs & brand evaluation are identical in nature.

 Correct Answer False

 Your Answer False



Multiple Choice Multiple Answer

 Question Characteristics of brand loyal consumers are :-

 Correct Answer Self confident , Store loyal

 Your Answer Over confident , Self confident , Store loyal




 LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Multiple Choice Single Answer



 Question

A brand is a valuable :-



 Correct Answer

Assest



 Your Answer

Assest
True/False



 Question

The journalist can publish whatever he wants.



 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer



 Question

Marketing mix consists of



 Correct Answer

Product and Price , Promotion
 Your Answer

Product and Price , Place , Promotion




Multiple Choice Multiple Answer



 Question

Choosing a city for press conference depends upon the level you are working with :-



 Correct Answer

National , Regional , Business



 Your Answer

National , Regional , Global




Select The Blank



 Question

For testing the advertisement, adveretisers uses ________
 Correct Answer

Focus Groups



 Your Answer

Target Audience




True/False



 Question

Corporate success depends on a workforce.



 Correct Answer

False



 Your Answer

True




Select The Blank
 Question

In communication process the source ________ the messages.



 Correct Answer

Encodes



 Your Answer

Encodes




True/False



 Question

The letter should be limited to 8 to 9 paragraphs



 Correct Answer

False



 Your Answer

False
Multiple Choice Multiple Answer



 Question

When a mistake is been committed :-



 Correct Answer

Do not lie , Do not try to cover up things , Do not pretend to be right



 Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




Multiple Choice Multiple Answer



 Question

Expert communicators use a number of devices such as :-



 Correct Answer

Drama , Statistics , Examples



 Your Answer
Drama , Examples , Shows




Multiple Choice Single Answer



 Question

Public Relation practitioners play a dual role, they are advisiors as well as :-



 Correct Answer

Counsellors



 Your Answer

Counsellors




Match The Following



Question

Correct Answer

Your Answer
Sensory appeal

Advertisements that have an effect on the five senses

Advertisements that have an effect on the five senses




Price or Value appeal

Promising the buyer that the product is worth more than money can buy

Promising the buyer that the product is worth more than money can buy




Celebrity Appeal

Using celebrities to endorse a product

Using celebrities to endorse a product




Testimonials

Actual user shares his experience in the form of testomony

Actual user shares his experience in the form of testomony
Multiple Choice Multiple Answer



 Question

The opening of American West provided many opportunities to people to migrate to the west. Many of
the legends and stories of these people were told viz.



 Correct Answer

Buffalo Bill Cody , Wyatt Erap , Calamity Jane



 Your Answer

Buffalo Bill Cody , Wyatt Erap , Calamity Jane




Select The Blank



 Question

Firestone used to sell millions of tyres at the rate of ________.



 Correct Answer

50$
 Your Answer

50$




Multiple Choice Single Answer



 Question

In every organisation there are requirements for the management to communicate with different
audiences this sort of communication is called as :-



 Correct Answer

One to many communication



 Your Answer

One to many communication




Select The Blank



 Question
It maddens reporters to spend time at a press conference when they could have been given the same
information in a ________.



 Correct Answer

Press release



 Your Answer

Data Form




Multiple Choice Single Answer



 Question

Advertisments in those days were laid out like our present day



 Correct Answer

Classified advertisment



 Your Answer

Classified advertisment
Multiple Choice Single Answer



 Question

Knowledge must be coupled with authority otherwise it loses :-



 Correct Answer

Credibility



 Your Answer

Wisdom




Select The Blank



 Question

Planning & Implementation are the efforts done by the organization to influence or ________ public
Policy.



 Correct Answer

Change



 Your Answer

Improve
Select The Blank



 Question

The copywriter is responsible for writing the copy of the advertisment in terms of ________



 Correct Answer

Words



 Your Answer

Graphics




True/False



 Question

Very often the presence of a well known celebrity can liven up a routine company function



 Correct Answer

True
 Your Answer

True




True/False



 Question

An average san diego used to handle 65 media enquiries every day.



 Correct Answer

False



 Your Answer

True




Multiple Choice Single Answer



 Question

The word "brand" has its origns in the word "brandr" which means
 Correct Answer

Burn



 Your Answer

Burn




True/False



 Question

The food processing industry began around eighteen century.



 Correct Answer

False



 Your Answer

True




Multiple Choice Multiple Answer
 Question

The press kits desgined by Johnson & Johnson included :-



 Correct Answer

J & J history , Name of top people , Financial results



 Your Answer

J & J history , Financial results , How it went wrong




Match The Following



Question

Correct Answer

Your Answer




Action Plan

Time bound Sales Promotion activities

Time bound Sales Promotion activities
Marketing Objectives

Sales Target

Sales Target




Marketing Strategy

Market segment, target audience

Market segment, target audience




Marketing Mix

Product, price, distribution and promotion

Product, price, distribution and promotion




True/False



 Question
The print media consists of newspaper and magzines.



 Correct Answer

True



 Your Answer

True




Multiple Choice Single Answer



 Question

Advertisement is a communication in :-



 Correct Answer

Paid Form



 Your Answer

Paid Form
Multiple Choice Multiple Answer



 Question

The liability coverage takes care of :-



 Correct Answer

Loss of property , Medical Condition , Internal Harrasment in the organization



 Your Answer

Fire , Loss of property , Medical Condition




Select The Blank



 Question

In green land ice melts for only a few________.



 Correct Answer

Months



 Your Answer

Days
Multiple Choice Multiple Answer



 Question

The PR practitioner advises management on preparing the policy frame works and also develops
systems for implementation, they also make sure that no job candidates are discriminated against any
particular



 Correct Answer

Caste , Race , Creed or Religious order



 Your Answer

Caste , Race , Creed or Religious order




Multiple Choice Multiple Answer



 Question

Adams legacy also inculded :-



 Correct Answer

Newspaper essays , Speeches , Parades
 Your Answer

Posters , Newspaper essays , Speeches




Multiple Choice Single Answer



 Question

The typed lines should be kept :-



 Correct Answer

50 to 60 characters long



 Your Answer

50 to 60 characters long




Multiple Choice Multiple Answer



 Question

Culture means
 Correct Answer

Values , Perception , Beliefs



 Your Answer

Values , Beliefs , Habits




Select The Blank



 Question

If you do the right think you have to make sure that people ________ about it.



 Correct Answer

Hear



 Your Answer

Hear




Multiple Choice Single Answer
 Question

The modern day advertising has its roots in



 Correct Answer

USA



 Your Answer

USA




True/False



 Question

All advertisments are alike.



 Correct Answer

False



 Your Answer

False
Multiple Choice Single Answer



 Question

Advertsment actually grew up after the



 Correct Answer

Second World war.



 Your Answer

Second World war.




Multiple Choice Single Answer



 Question

The PR pactitioner practises media relations for two purposes one to send information and other to :-



 Correct Answer

Gather Information



 Your Answer
Safe guard the interest




True/False



 Question

Internet is part of electronic media



 Correct Answer

False



 Your Answer

True




Multiple Choice Single Answer



 Question

New releases do not have strong concluding :-



 Correct Answer
Paragraph



 Your Answer

Lines




Select The Blank



 Question

The words in your headings will usually be for ________ release



 Correct Answer

Immediate



 Your Answer

Immediate




Multiple Choice Single Answer



 Question
Eye-catching signs were painted on



 Correct Answer

Buildings



 Your Answer

Hoardings




Select The Blank



 Question

The ________ revolution led to number of inventions that had an impact on communications.



 Correct Answer

Industrial



 Your Answer

Radio
Multiple Choice Multiple Answer



 Question

Business magzines are categorised into the following :



 Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines



 Your Answer

Trade Publications , Industrial Magzines , Professional Magzines




True/False



 Question

The Body Copy consists of the main text.



 Correct Answer

True



 Your Answer

True
Multiple Choice Multiple Answer



 Question

For impact on communication the industrial revolution invented the



 Correct Answer

Photography , Telephone , Telegraph



 Your Answer

Telephone , Telegraph , Television



  Bottom of Form




 LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Multiple Choice Single Answer



 Question

A brand is a valuable :-
 Correct Answer

Assest



 Your Answer

Assest




True/False



 Question

The journalist can publish whatever he wants.



 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer
 Question

Marketing mix consists of



 Correct Answer

Product and Price , Promotion



 Your Answer

Product and Price , Place , Promotion




Multiple Choice Multiple Answer



 Question

Choosing a city for press conference depends upon the level you are working with :-



 Correct Answer

National , Regional , Business



 Your Answer

National , Regional , Global
Select The Blank



 Question

For testing the advertisement, adveretisers uses ________



 Correct Answer

Focus Groups



 Your Answer

Target Audience




True/False



 Question

Corporate success depends on a workforce.



 Correct Answer

False



 Your Answer

True
Select The Blank



 Question

In communication process the source ________ the messages.



 Correct Answer

Encodes



 Your Answer

Encodes




True/False



 Question

The letter should be limited to 8 to 9 paragraphs



 Correct Answer

False
 Your Answer

False




Multiple Choice Multiple Answer



 Question

When a mistake is been committed :-



 Correct Answer

Do not lie , Do not try to cover up things , Do not pretend to be right



 Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




Multiple Choice Multiple Answer



 Question

Expert communicators use a number of devices such as :-
 Correct Answer

Drama , Statistics , Examples



 Your Answer

Drama , Examples , Shows




Multiple Choice Single Answer



 Question

Public Relation practitioners play a dual role, they are advisiors as well as :-



 Correct Answer

Counsellors



 Your Answer

Counsellors




Match The Following
Question

Correct Answer

Your Answer




Sensory appeal

Advertisements that have an effect on the five senses

Advertisements that have an effect on the five senses




Price or Value appeal

Promising the buyer that the product is worth more than money can buy

Promising the buyer that the product is worth more than money can buy




Celebrity Appeal

Using celebrities to endorse a product

Using celebrities to endorse a product
Testimonials

Actual user shares his experience in the form of testomony

Actual user shares his experience in the form of testomony




Multiple Choice Multiple Answer



 Question

The opening of American West provided many opportunities to people to migrate to the west. Many of
the legends and stories of these people were told viz.



 Correct Answer

Buffalo Bill Cody , Wyatt Erap , Calamity Jane



 Your Answer

Buffalo Bill Cody , Wyatt Erap , Calamity Jane




Select The Blank
 Question

Firestone used to sell millions of tyres at the rate of ________.



 Correct Answer

50$



 Your Answer

50$




Multiple Choice Single Answer



 Question

In every organisation there are requirements for the management to communicate with different
audiences this sort of communication is called as :-



 Correct Answer

One to many communication



 Your Answer

One to many communication
Select The Blank



 Question

It maddens reporters to spend time at a press conference when they could have been given the same
information in a ________.



 Correct Answer

Press release



 Your Answer

Data Form




Multiple Choice Single Answer



 Question

Advertisments in those days were laid out like our present day



 Correct Answer

Classified advertisment



 Your Answer

Classified advertisment
Multiple Choice Single Answer



 Question

Knowledge must be coupled with authority otherwise it loses :-



 Correct Answer

Credibility



 Your Answer

Wisdom




Select The Blank



 Question

Planning & Implementation are the efforts done by the organization to influence or ________ public
Policy.



 Correct Answer

Change
 Your Answer

Improve




Select The Blank



 Question

The copywriter is responsible for writing the copy of the advertisment in terms of ________



 Correct Answer

Words



 Your Answer

Graphics




True/False



 Question

Very often the presence of a well known celebrity can liven up a routine company function
 Correct Answer

True



 Your Answer

True




True/False



 Question

An average san diego used to handle 65 media enquiries every day.



 Correct Answer

False



 Your Answer

True




Multiple Choice Single Answer
 Question

The word "brand" has its origns in the word "brandr" which means



 Correct Answer

Burn



 Your Answer

Burn




True/False



 Question

The food processing industry began around eighteen century.



 Correct Answer

False



 Your Answer

True
Multiple Choice Multiple Answer



 Question

The press kits desgined by Johnson & Johnson included :-



 Correct Answer

J & J history , Name of top people , Financial results



 Your Answer

J & J history , Financial results , How it went wrong




Match The Following



Question

Correct Answer

Your Answer




Action Plan
Time bound Sales Promotion activities

Time bound Sales Promotion activities




Marketing Objectives

Sales Target

Sales Target




Marketing Strategy

Market segment, target audience

Market segment, target audience




Marketing Mix

Product, price, distribution and promotion

Product, price, distribution and promotion
True/False



 Question

The print media consists of newspaper and magzines.



 Correct Answer

True



 Your Answer

True




Multiple Choice Single Answer



 Question

Advertisement is a communication in :-



 Correct Answer

Paid Form



 Your Answer

Paid Form
Multiple Choice Multiple Answer



 Question

The liability coverage takes care of :-



 Correct Answer

Loss of property , Medical Condition , Internal Harrasment in the organization



 Your Answer

Fire , Loss of property , Medical Condition




Select The Blank



 Question

In green land ice melts for only a few________.



 Correct Answer

Months
 Your Answer

Days




Multiple Choice Multiple Answer



 Question

The PR practitioner advises management on preparing the policy frame works and also develops
systems for implementation, they also make sure that no job candidates are discriminated against any
particular



 Correct Answer

Caste , Race , Creed or Religious order



 Your Answer

Caste , Race , Creed or Religious order




Multiple Choice Multiple Answer



 Question
Adams legacy also inculded :-



 Correct Answer

Newspaper essays , Speeches , Parades



 Your Answer

Posters , Newspaper essays , Speeches




Multiple Choice Single Answer



 Question

The typed lines should be kept :-



 Correct Answer

50 to 60 characters long



 Your Answer

50 to 60 characters long
Multiple Choice Multiple Answer



 Question

Culture means



 Correct Answer

Values , Perception , Beliefs



 Your Answer

Values , Beliefs , Habits




Select The Blank



 Question

If you do the right think you have to make sure that people ________ about it.



 Correct Answer

Hear



 Your Answer

Hear
Multiple Choice Single Answer



 Question

The modern day advertising has its roots in



 Correct Answer

USA



 Your Answer

USA




True/False



 Question

All advertisments are alike.



 Correct Answer

False
 Your Answer

False




Multiple Choice Single Answer



 Question

Advertsment actually grew up after the



 Correct Answer

Second World war.



 Your Answer

Second World war.




Multiple Choice Single Answer



 Question

The PR pactitioner practises media relations for two purposes one to send information and other to :-
 Correct Answer

Gather Information



 Your Answer

Safe guard the interest




True/False



 Question

Internet is part of electronic media



 Correct Answer

False



 Your Answer

True




Multiple Choice Single Answer
 Question

New releases do not have strong concluding :-



 Correct Answer

Paragraph



 Your Answer

Lines




Select The Blank



 Question

The words in your headings will usually be for ________ release



 Correct Answer

Immediate



 Your Answer

Immediate
Multiple Choice Single Answer



 Question

Eye-catching signs were painted on



 Correct Answer

Buildings



 Your Answer

Hoardings




Select The Blank



 Question

The ________ revolution led to number of inventions that had an impact on communications.



 Correct Answer

Industrial



 Your Answer

Radio
Multiple Choice Multiple Answer



 Question

Business magzines are categorised into the following :



 Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines



 Your Answer

Trade Publications , Industrial Magzines , Professional Magzines




True/False



 Question

The Body Copy consists of the main text.



 Correct Answer

True
 Your Answer

True




Multiple Choice Multiple Answer



 Question

For impact on communication the industrial revolution invented the



 Correct Answer

Photography , Telephone , Telegraph



 Your Answer

Telephone , Telegraph , Television



  Bottom of Form




Adv. & PR assgn :01: Shagun Multiple Choice Multiple Answer



 Question

In advertsement collateral material refers to
 Correct Answer

Brochures , Video Tapes , Product Leaflets



 Your Answer

Product Leaflets , Brochures , Video Tapes




Select The Blank



 Question

The ________ guides cast members and manages the crew during the shooting of the ad.



 Correct Answer

Director



 Your Answer

Director




Multiple Choice Multiple Answer
 Question

The invitation format should also cover :-



 Correct Answer

Why , How , What



 Your Answer

Why , How , What




True/False



 Question

The most important information is down the air.



 Correct Answer

False



 Your Answer

False
Multiple Choice Single Answer



 Question

While designing the print of the ad the art director has to decide upon the best format to



 Correct Answer

Communicate the message



 Your Answer

Print the message




Select The Blank



 Question

Firestone used to sell millions of tyres at the rate of ________.



 Correct Answer

50$



 Your Answer
40$




Multiple Choice Multiple Answer



 Question

The financial information can be reached by the way of :-



 Correct Answer

Annual General Report , Minutes of AGM , Quaterly Reports



 Your Answer

Annual General Report , Minutes of AGM , Quaterly Reports




Multiple Choice Single Answer



 Question

Advertisement is a communication in :-



 Correct Answer
Paid Form



 Your Answer

Paid Form




Multiple Choice Multiple Answer



 Question

The most persuasive messages are :-



 Correct Answer

Direct , Simply expressed , Contains one primary data



 Your Answer

Direct , Simply expressed , Text oriented




Multiple Choice Multiple Answer



 Question
When a mistake is been committed :-



 Correct Answer

Do not pretend to be right , Do not lie , Do not try to cover up things



 Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




True/False



 Question

In the style always use a passive voice



 Correct Answer

False



 Your Answer

True
True/False



 Question

Internet is part of electronic media



 Correct Answer

False



 Your Answer

True




Select The Blank



 Question

Marketers uses the ________ startegy to optimise the use of resources.



 Correct Answer

Segmentation



 Your Answer

Penetration
Multiple Choice Single Answer



 Question

The PR practitioner has to understand and be skilled in the usage and application of all :-



 Correct Answer

Communication Media



 Your Answer

Advertisement Media




Multiple Choice Single Answer



 Question

The modern day advertising has its roots in



 Correct Answer

USA
 Your Answer

USA




Multiple Choice Multiple Answer



 Question

In nineteenth century food processing industry began famous and reputed names which came into lime
light were



 Correct Answer

Nestles , Cadburys , Kellogs



 Your Answer

Cadburys , Kellogs , Nestles




Multiple Choice Single Answer



 Question

The systematic method to choose the media vehicles is called as
 Correct Answer

Media Planning



 Your Answer

Media Buying




Select The Blank



 Question

The advantage of outdoor advertising is that, message is available for ________ hours.



 Correct Answer

24



 Your Answer

24




Select The Blank
 Question

If you have a website include the ________ in your heading.



 Correct Answer

URL



 Your Answer

URL




True/False



 Question

During the press conference it is advisible to only communicate the news it should be one way
communication.



 Correct Answer

False



 Your Answer

False
Multiple Choice Multiple Answer



 Question

The filler items should be in paragraph form with :-



 Correct Answer

Double Spaced margin , Typed , Typed on single page



 Your Answer

Double Spaced margin , Typed




Select The Blank



 Question

In print media rates depends upon the size, Colour and ________



 Correct Answer

Position



 Your Answer

Position
Multiple Choice Single Answer



 Question

The term "Publics" means these are all those :-



 Correct Answer

People on whom the success or failuer depends



 Your Answer

People on whom the success or failuer depends




Multiple Choice Single Answer



 Question

Eye-catching signs were painted on



 Correct Answer

Buildings
 Your Answer

Hoardings




True/False



 Question

Very often the presence of a well known celebrity can liven up a routine company function



 Correct Answer

True



 Your Answer

False




Select The Blank



 Question

The advocacy model was built during the middle of ________ century.
 Correct Answer

20th



 Your Answer

20th




Multiple Choice Single Answer



 Question

New releases do not have strong concluding :-



 Correct Answer

Paragraph



 Your Answer

Lines




Select The Blank
 Question

For holding a press conference invitations are to be sent and ________ has to be selected.



 Correct Answer

Venue



 Your Answer

Venue




Multiple Choice Multiple Answer



 Question

Newspaper advertising has the following advantages :



 Correct Answer

Market Penetration , Selectivity , Audience Involvement



 Your Answer

Market Penetration , Selectivity , Low cost to the audience.
Multiple Choice Multiple Answer



 Question

Choosing a city for press conference depends upon the level you are working with :-



 Correct Answer

National , Regional , Business



 Your Answer

National , Regional , Global




Select The Blank



 Question

During the test revealed in J & J case, it was found that ________ capsules contained Cyanide.



 Correct Answer

75



 Your Answer
75




Multiple Choice Single Answer



 Question

The Body Copy is also called as



 Correct Answer

Main Text



 Your Answer

Main Text




Select The Blank



 Question

Samples of new safety packaging were ________



 Correct Answer
Distributed



 Your Answer

Distributed




Multiple Choice Single Answer



 Question

The advertising objective is a part of :



 Correct Answer

Long term objective



 Your Answer

Campaign based objective




True/False



 Question
The letter should be limited to 8 to 9 paragraphs



 Correct Answer

False



 Your Answer

False




Multiple Choice Single Answer



 Question

In modern working environment men & women work in close proximity hence there is a possibility of
some kind of :-



 Correct Answer

Attraction



 Your Answer

Disputes
True/False



 Question

The marketing mix consists of Product Place People and Price



 Correct Answer

False



 Your Answer

False




Match The Following



Question

Correct Answer

Your Answer




Advertising in eighties saw

Address to specific consumers

Address to specific consumers
The Beginning of Advertising

Exchange of goods

USA




Invention of the printing press

Johann Gutenberg

Johann Gutenberg




Advertsing of 1660

For toothpaste

Exchange of goods




Select The Blank
 Question

The observers are paid to watch and ________



 Correct Answer

Write



 Your Answer

Give suggestions




True/False



 Question

The art director and the copy writer work together as a team.



 Correct Answer

True



 Your Answer

True
True/False



 Question

Many companies do not use symbols.



 Correct Answer

True



 Your Answer

False




Multiple Choice Single Answer



 Question

The PR pactitioner practises media relations for two purposes one to send information and other to :-



 Correct Answer

Gather Information



 Your Answer
Gather Information




Multiple Choice Single Answer



 Question

The corporate identity of an organisation is sum of all :-



 Correct Answer

Visual cues



 Your Answer

Visual cues




Multiple Choice Multiple Answer



 Question

The lesson learnt from Tylenol case was :-



 Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control



 Your Answer

Adhering to companys policy regarding customer safety , How to solve the crisis




True/False



 Question

The famous research agencies in India are IMRB, ORG MARG



 Correct Answer

True



 Your Answer

True




Match The Following



Question
Correct Answer

Your Answer




Motivation

Monetary, Emotional Return

Monetary, Emotional Return




External Public

Media, Suppliers, Trade Associations

Media, Suppliers, Trade Associations




Advertisement

To inform Potential buyers

To inform Potential buyers




Maintaining Relationships

Long term associations
Long term associations




Multiple Choice Multiple Answer



 Question

The functions of an advertising agency are



 Correct Answer

Account Management , Planning, Creativity,Production , Media and Agency Management



 Your Answer

Planning, Creativity,Production , Media and Agency Management , After sales & Services Management



 Bottom of Form




 Question

In advertsement collateral material refers to



 Correct Answer
Brochures , Video Tapes , Product Leaflets



 Your Answer

Product Leaflets , Brochures , Video Tapes




Select The Blank



 Question

The ________ guides cast members and manages the crew during the shooting of the ad.



 Correct Answer

Director



 Your Answer

Director




Multiple Choice Multiple Answer



 Question
The invitation format should also cover :-



 Correct Answer

Why , How , What



 Your Answer

Why , How , What




True/False



 Question

The most important information is down the air.



 Correct Answer

False



 Your Answer

False
Multiple Choice Single Answer



 Question

While designing the print of the ad the art director has to decide upon the best format to



 Correct Answer

Communicate the message



 Your Answer

Print the message




Select The Blank



 Question

Firestone used to sell millions of tyres at the rate of ________.



 Correct Answer

50$



 Your Answer

40$
Multiple Choice Multiple Answer



 Question

The financial information can be reached by the way of :-



 Correct Answer

Annual General Report , Minutes of AGM , Quaterly Reports



 Your Answer

Annual General Report , Minutes of AGM , Quaterly Reports




Multiple Choice Single Answer



 Question

Advertisement is a communication in :-



 Correct Answer

Paid Form
 Your Answer

Paid Form




Multiple Choice Multiple Answer



 Question

The most persuasive messages are :-



 Correct Answer

Direct , Simply expressed , Contains one primary data



 Your Answer

Direct , Simply expressed , Text oriented




Multiple Choice Multiple Answer



 Question

When a mistake is been committed :-
 Correct Answer

Do not pretend to be right , Do not lie , Do not try to cover up things



 Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




True/False



 Question

In the style always use a passive voice



 Correct Answer

False



 Your Answer

True




True/False
 Question

Internet is part of electronic media



 Correct Answer

False



 Your Answer

True




Select The Blank



 Question

Marketers uses the ________ startegy to optimise the use of resources.



 Correct Answer

Segmentation



 Your Answer

Penetration
Multiple Choice Single Answer



 Question

The PR practitioner has to understand and be skilled in the usage and application of all :-



 Correct Answer

Communication Media



 Your Answer

Advertisement Media




Multiple Choice Single Answer



 Question

The modern day advertising has its roots in



 Correct Answer

USA



 Your Answer

USA
Multiple Choice Multiple Answer



 Question

In nineteenth century food processing industry began famous and reputed names which came into lime
light were



 Correct Answer

Nestles , Cadburys , Kellogs



 Your Answer

Cadburys , Kellogs , Nestles




Multiple Choice Single Answer



 Question

The systematic method to choose the media vehicles is called as



 Correct Answer

Media Planning
 Your Answer

Media Buying




Select The Blank



 Question

The advantage of outdoor advertising is that, message is available for ________ hours.



 Correct Answer

24



 Your Answer

24




Select The Blank



 Question

If you have a website include the ________ in your heading.
 Correct Answer

URL



 Your Answer

URL




True/False



 Question

During the press conference it is advisible to only communicate the news it should be one way
communication.



 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer
 Question

The filler items should be in paragraph form with :-



 Correct Answer

Double Spaced margin , Typed , Typed on single page



 Your Answer

Double Spaced margin , Typed




Select The Blank



 Question

In print media rates depends upon the size, Colour and ________



 Correct Answer

Position



 Your Answer

Position
Multiple Choice Single Answer



 Question

The term "Publics" means these are all those :-



 Correct Answer

People on whom the success or failuer depends



 Your Answer

People on whom the success or failuer depends




Multiple Choice Single Answer



 Question

Eye-catching signs were painted on



 Correct Answer

Buildings



 Your Answer
Hoardings




True/False



 Question

Very often the presence of a well known celebrity can liven up a routine company function



 Correct Answer

True



 Your Answer

False




Select The Blank



 Question

The advocacy model was built during the middle of ________ century.



 Correct Answer
20th



 Your Answer

20th




Multiple Choice Single Answer



 Question

New releases do not have strong concluding :-



 Correct Answer

Paragraph



 Your Answer

Lines




Select The Blank



 Question
For holding a press conference invitations are to be sent and ________ has to be selected.



 Correct Answer

Venue



 Your Answer

Venue




Multiple Choice Multiple Answer



 Question

Newspaper advertising has the following advantages :



 Correct Answer

Market Penetration , Selectivity , Audience Involvement



 Your Answer

Market Penetration , Selectivity , Low cost to the audience.
Multiple Choice Multiple Answer



 Question

Choosing a city for press conference depends upon the level you are working with :-



 Correct Answer

National , Regional , Business



 Your Answer

National , Regional , Global




Select The Blank



 Question

During the test revealed in J & J case, it was found that ________ capsules contained Cyanide.



 Correct Answer

75



 Your Answer

75
Multiple Choice Single Answer



 Question

The Body Copy is also called as



 Correct Answer

Main Text



 Your Answer

Main Text




Select The Blank



 Question

Samples of new safety packaging were ________



 Correct Answer

Distributed
 Your Answer

Distributed




Multiple Choice Single Answer



 Question

The advertising objective is a part of :



 Correct Answer

Long term objective



 Your Answer

Campaign based objective




True/False



 Question

The letter should be limited to 8 to 9 paragraphs
 Correct Answer

False



 Your Answer

False




Multiple Choice Single Answer



 Question

In modern working environment men & women work in close proximity hence there is a possibility of
some kind of :-



 Correct Answer

Attraction



 Your Answer

Disputes




True/False
 Question

The marketing mix consists of Product Place People and Price



 Correct Answer

False



 Your Answer

False




Match The Following



Question

Correct Answer

Your Answer




Advertising in eighties saw

Address to specific consumers

Address to specific consumers
The Beginning of Advertising

Exchange of goods

USA




Invention of the printing press

Johann Gutenberg

Johann Gutenberg




Advertsing of 1660

For toothpaste

Exchange of goods




Select The Blank



 Question
The observers are paid to watch and ________



 Correct Answer

Write



 Your Answer

Give suggestions




True/False



 Question

The art director and the copy writer work together as a team.



 Correct Answer

True



 Your Answer

True
True/False



 Question

Many companies do not use symbols.



 Correct Answer

True



 Your Answer

False




Multiple Choice Single Answer



 Question

The PR pactitioner practises media relations for two purposes one to send information and other to :-



 Correct Answer

Gather Information



 Your Answer

Gather Information
Multiple Choice Single Answer



 Question

The corporate identity of an organisation is sum of all :-



 Correct Answer

Visual cues



 Your Answer

Visual cues




Multiple Choice Multiple Answer



 Question

The lesson learnt from Tylenol case was :-



 Correct Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control
 Your Answer

Adhering to companys policy regarding customer safety , How to solve the crisis




True/False



 Question

The famous research agencies in India are IMRB, ORG MARG



 Correct Answer

True



 Your Answer

True




Match The Following



Question

Correct Answer

Your Answer
Motivation

Monetary, Emotional Return

Monetary, Emotional Return




External Public

Media, Suppliers, Trade Associations

Media, Suppliers, Trade Associations




Advertisement

To inform Potential buyers

To inform Potential buyers




Maintaining Relationships

Long term associations

Long term associations
Multiple Choice Multiple Answer



 Question

The functions of an advertising agency are



 Correct Answer

Account Management , Planning, Creativity,Production , Media and Agency Management



 Your Answer

Planning, Creativity,Production , Media and Agency Management , After sales & Services Management



 Bottom of Form




ADV-1

Top of Form

 LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank



 Question

Organisations use a variety of spokespersons depending upon the ________and the audience.



 Correct Answer

Message



 Your Answer

Message




Select The Blank



 Question

Fillers are material used to fill in the empty at the ________ minute.



 Correct Answer

Last



 Your Answer

Last
Match The Following



Question

Correct Answer

Your Answer




Reinforcement

The audience should feel confident of having made the purchases.

The audience should feel confident of having made the purchases.




Awareness

The audience is made aware about the product in the market.

The audience is made aware about the product in the market.




Preference

The audience knows about the product and may not consider buying it.
The audience knows about the product and may not consider buying it.




Conviction

The audience may be about to buy the product

The audience may be about to buy the product




Multiple Choice Single Answer



 Question

The PR pactitioner practises media relations for two purposes one to send information and other to :-



 Correct Answer

Gather Information



 Your Answer

Gather Information
Multiple Choice Single Answer



 Question

Persuasion is used to change or neutralise hostile :-



 Correct Answer

Opinion



 Your Answer

Opinion




Multiple Choice Multiple Answer



 Question

The designs elements comprises of



 Correct Answer

Lines & Colour , Shapes & Sounds , Space



 Your Answer
Lines & Colour , Shapes & Sounds , Space




True/False



 Question

Internet is part of electronic media



 Correct Answer

False



 Your Answer

True




Multiple Choice Single Answer



 Question

The modern day advertising has its roots in



 Correct Answer
USA



 Your Answer

USA




Multiple Choice Single Answer



 Question

Randy McCarthy worked for :-



 Correct Answer

Boise Statesman



 Your Answer

Boise Statesman




Multiple Choice Multiple Answer



 Question
The catcholic Church reponded with its own counter reformation by means of :-



 Correct Answer

Speeches , Books , Pamphlets



 Your Answer

Speeches , Books , Pamphlets




True/False



 Question

Very often the presence of a well known celebrity can liven up a routine company function



 Correct Answer

True



 Your Answer

True
True/False



 Question

Tests were made on 9 million recalled capsules of J & J



 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer



 Question

One can interact with PRO at the :-



 Correct Answer

Railway Station , Government Offices , Press



 Your Answer

Railway Station , Government Offices , Press
Multiple Choice Single Answer



 Question

While scheduling the press conferences be aware of the :-



 Correct Answer

Media Deadlines



 Your Answer

Media Deadlines




Multiple Choice Single Answer



 Question

Any message or suggested action must be compatible with group values or :-



 Correct Answer

Beliefs
 Your Answer

Beliefs




Multiple Choice Multiple Answer



 Question

SWOT stands for



 Correct Answer

Strengths & Weakness , Opportunities , Threats



 Your Answer

Threats , Strengths & Weakness , Opportunities




Multiple Choice Multiple Answer



 Question

In nineteenth century food processing industry began famous and reputed names which came into lime
light were
 Correct Answer

Nestles , Cadburys , Kellogs



 Your Answer

Nestles , Cadburys , Kellogs




Multiple Choice Single Answer



 Question

All the releases should start with a :-



 Correct Answer

Heading



 Your Answer

Heading




Select The Blank
 Question

Story-board corresponds to the layout which is illustrated ________



 Correct Answer

Frame by Frame



 Your Answer

Frame by Frame




Multiple Choice Multiple Answer



 Question

People forget mistakes than brow beaten by



 Correct Answer

Cunning , Manipulative , Explanations



 Your Answer

Cunning , Manipulative , Explanations
Multiple Choice Single Answer



 Question

Advertising research is an :-



 Correct Answer

Information Tool



 Your Answer

Information Tool




Select The Blank



 Question

Samples of new safety packaging were ________



 Correct Answer

Distributed



 Your Answer

Distributed
Select The Blank



 Question

All large companies develop a ________ identity manual



 Correct Answer

Corporate



 Your Answer

Corporate




Multiple Choice Multiple Answer



 Question

When a mistake is been committed :-



 Correct Answer

Do not lie , Do not try to cover up things , Do not pretend to be right
 Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




Multiple Choice Single Answer



 Question

Advertsment actually grew up after the



 Correct Answer

Second World war.



 Your Answer

Second World war.




True/False



 Question

In the style always use a passive voice
 Correct Answer

False



 Your Answer

False




Match The Following



Question

Correct Answer

Your Answer




Agency Management

Human Resources, administration & finance

Human Resources, administration & finance




Creative Services
Art & copy functions by Creative Director

Art & copy functions by Creative Director




Planning

Responsible for qualitative & quantitative research , consumer usage etc.

Responsible for qualitative & quantitative research , consumer usage etc.




Media Services

Responsible for media planning, media buying and research

Responsible for media planning, media buying and research




Multiple Choice Single Answer



 Question

Advertsment actually grew up after the
 Correct Answer

Second World War



 Your Answer

Second World War




Multiple Choice Single Answer



 Question

Everyone has an image, an individual or an organization. The question is, is it bad or



 Correct Answer

Good



 Your Answer

Good




Select The Blank
 Question

Luminaries help the launch of ________.



 Correct Answer

Apple



 Your Answer

Apple




True/False



 Question

The PR practiotioner is not responsible for any crisis in the organization.



 Correct Answer

False



 Your Answer

False
Select The Blank



 Question

J & J also campaigns with the ________ .



 Correct Answer

Government



 Your Answer

Government




Select The Blank



 Question

Firestone used to sell millions of tyres at the rate of ________.



 Correct Answer

50$



 Your Answer

50$
Select The Blank



 Question

Johnson & Johnson shampoo for kids is an example of ________.



 Correct Answer

Demographic



 Your Answer

Demographic




Select The Blank



 Question

If you have a website include the ________ in your heading.



 Correct Answer

URL
 Your Answer

URL




Multiple Choice Multiple Answer



 Question

The corporate identity is represented in form of



 Correct Answer

Letter Head , Business Cards , Brochure



 Your Answer

Letter Head , Business Cards , Brochure




True/False



 Question

The spokesperson should be Verbose.
 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer



 Question

The communications department handled :-



 Correct Answer

Employee & Financial communications , Advertising , Media Relations



 Your Answer

Employee & Financial communications , Advertising , Media Relations




Multiple Choice Single Answer
 Question

The Public Relations practitioner acts as a :-



 Correct Answer

Counsellor



 Your Answer

Counsellor




Multiple Choice Multiple Answer



 Question

Marketing mix consists of



 Correct Answer

Product and Price , Promotion



 Your Answer

Product and Price , Promotion
Select The Blank



 Question

"People working with you" this means offering them Salary, Promotions ________, and Training
opportunities to motivate them.



 Correct Answer

Perks



 Your Answer

Perks




True/False



 Question

In Mumbai there are reporters who specialize in stories relating to the Government.



 Correct Answer

False



 Your Answer
False




True/False



 Question

The Body Copy consists of the main text.



 Correct Answer

True



 Your Answer

True




Multiple Choice Multiple Answer



 Question

Choosing a city for press conference depends upon the level you are working with :-



 Correct Answer
National , Regional , Business



 Your Answer

National , Regional , Business




True/False



 Question

Public relations does not have a strong industry association to guide its growth in a controlled manner.



 Correct Answer

True



 Your Answer

False




Select The Blank



 Question
The The release should end with ' -30-' or ________



 Correct Answer

"****"



 Your Answer

"****"




True/False



 Question

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.



 Correct Answer

True



 Your Answer

True



  Bottom of Form



ADV-1
Top of Form

_ HTMLCONTROL Forms.HTML:Hidden.1 ____ HTMLCONTROL Forms.HTML:Hidden.1 ___

 LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Select The Blank



 Question

Organisations use a variety of spokespersons depending upon the ________and the audience.



 Correct Answer

Message



 Your Answer

Message




Select The Blank



 Question

Fillers are material used to fill in the empty at the ________ minute.



 Correct Answer
Last



 Your Answer

Last




Match The Following



Question

Correct Answer

Your Answer




Reinforcement

The audience should feel confident of having made the purchases.

The audience should feel confident of having made the purchases.




Awareness

The audience is made aware about the product in the market.

The audience is made aware about the product in the market.
Preference

The audience knows about the product and may not consider buying it.

The audience knows about the product and may not consider buying it.




Conviction

The audience may be about to buy the product

The audience may be about to buy the product




Multiple Choice Single Answer



 Question

The PR pactitioner practises media relations for two purposes one to send information and other to :-



 Correct Answer

Gather Information
 Your Answer

Gather Information




Multiple Choice Single Answer



 Question

Persuasion is used to change or neutralise hostile :-



 Correct Answer

Opinion



 Your Answer

Opinion




Multiple Choice Multiple Answer



 Question

The designs elements comprises of
 Correct Answer

Lines & Colour , Shapes & Sounds , Space



 Your Answer

Lines & Colour , Shapes & Sounds , Space




True/False



 Question

Internet is part of electronic media



 Correct Answer

False



 Your Answer

True




Multiple Choice Single Answer
 Question

The modern day advertising has its roots in



 Correct Answer

USA



 Your Answer

USA




Multiple Choice Single Answer



 Question

Randy McCarthy worked for :-



 Correct Answer

Boise Statesman



 Your Answer

Boise Statesman
Multiple Choice Multiple Answer



 Question

The catcholic Church reponded with its own counter reformation by means of :-



 Correct Answer

Speeches , Books , Pamphlets



 Your Answer

Speeches , Books , Pamphlets




True/False



 Question

Very often the presence of a well known celebrity can liven up a routine company function



 Correct Answer

True



 Your Answer
True




True/False



 Question

Tests were made on 9 million recalled capsules of J & J



 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer



 Question

One can interact with PRO at the :-



 Correct Answer
Railway Station , Government Offices , Press



 Your Answer

Railway Station , Government Offices , Press




Multiple Choice Single Answer



 Question

While scheduling the press conferences be aware of the :-



 Correct Answer

Media Deadlines



 Your Answer

Media Deadlines




Multiple Choice Single Answer



 Question
Any message or suggested action must be compatible with group values or :-



 Correct Answer

Beliefs



 Your Answer

Beliefs




Multiple Choice Multiple Answer



 Question

SWOT stands for



 Correct Answer

Strengths & Weakness , Opportunities , Threats



 Your Answer

Threats , Strengths & Weakness , Opportunities
Multiple Choice Multiple Answer



 Question

In nineteenth century food processing industry began famous and reputed names which came into lime
light were



 Correct Answer

Nestles , Cadburys , Kellogs



 Your Answer

Nestles , Cadburys , Kellogs




Multiple Choice Single Answer



 Question

All the releases should start with a :-



 Correct Answer

Heading



 Your Answer

Heading
Select The Blank



 Question

Story-board corresponds to the layout which is illustrated ________



 Correct Answer

Frame by Frame



 Your Answer

Frame by Frame




Multiple Choice Multiple Answer



 Question

People forget mistakes than brow beaten by



 Correct Answer

Cunning , Manipulative , Explanations
 Your Answer

Cunning , Manipulative , Explanations




Multiple Choice Single Answer



 Question

Advertising research is an :-



 Correct Answer

Information Tool



 Your Answer

Information Tool




Select The Blank



 Question

Samples of new safety packaging were ________
 Correct Answer

Distributed



 Your Answer

Distributed




Select The Blank



 Question

All large companies develop a ________ identity manual



 Correct Answer

Corporate



 Your Answer

Corporate




Multiple Choice Multiple Answer
 Question

When a mistake is been committed :-



 Correct Answer

Do not lie , Do not try to cover up things , Do not pretend to be right



 Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




Multiple Choice Single Answer



 Question

Advertsment actually grew up after the



 Correct Answer

Second World war.



 Your Answer

Second World war.
True/False



 Question

In the style always use a passive voice



 Correct Answer

False



 Your Answer

False




Match The Following



Question

Correct Answer

Your Answer




Agency Management

Human Resources, administration & finance
Human Resources, administration & finance




Creative Services

Art & copy functions by Creative Director

Art & copy functions by Creative Director




Planning

Responsible for qualitative & quantitative research , consumer usage etc.

Responsible for qualitative & quantitative research , consumer usage etc.




Media Services

Responsible for media planning, media buying and research

Responsible for media planning, media buying and research
Multiple Choice Single Answer



 Question

Advertsment actually grew up after the



 Correct Answer

Second World War



 Your Answer

Second World War




Multiple Choice Single Answer



 Question

Everyone has an image, an individual or an organization. The question is, is it bad or



 Correct Answer

Good



 Your Answer

Good
Select The Blank



 Question

Luminaries help the launch of ________.



 Correct Answer

Apple



 Your Answer

Apple




True/False



 Question

The PR practiotioner is not responsible for any crisis in the organization.



 Correct Answer

False
 Your Answer

False




Select The Blank



 Question

J & J also campaigns with the ________ .



 Correct Answer

Government



 Your Answer

Government




Select The Blank



 Question

Firestone used to sell millions of tyres at the rate of ________.
 Correct Answer

50$



 Your Answer

50$




Select The Blank



 Question

Johnson & Johnson shampoo for kids is an example of ________.



 Correct Answer

Demographic



 Your Answer

Demographic




Select The Blank
 Question

If you have a website include the ________ in your heading.



 Correct Answer

URL



 Your Answer

URL




Multiple Choice Multiple Answer



 Question

The corporate identity is represented in form of



 Correct Answer

Letter Head , Business Cards , Brochure



 Your Answer

Letter Head , Business Cards , Brochure
True/False



 Question

The spokesperson should be Verbose.



 Correct Answer

False



 Your Answer

False




Multiple Choice Multiple Answer



 Question

The communications department handled :-



 Correct Answer

Employee & Financial communications , Advertising , Media Relations



 Your Answer

Employee & Financial communications , Advertising , Media Relations
Multiple Choice Single Answer



 Question

The Public Relations practitioner acts as a :-



 Correct Answer

Counsellor



 Your Answer

Counsellor




Multiple Choice Multiple Answer



 Question

Marketing mix consists of



 Correct Answer

Product and Price , Promotion
 Your Answer

Product and Price , Promotion




Select The Blank



 Question

"People working with you" this means offering them Salary, Promotions ________, and Training
opportunities to motivate them.



 Correct Answer

Perks



 Your Answer

Perks




True/False



 Question

In Mumbai there are reporters who specialize in stories relating to the Government.
 Correct Answer

False



 Your Answer

False




True/False



 Question

The Body Copy consists of the main text.



 Correct Answer

True



 Your Answer

True




Multiple Choice Multiple Answer
 Question

Choosing a city for press conference depends upon the level you are working with :-



 Correct Answer

National , Regional , Business



 Your Answer

National , Regional , Business




True/False



 Question

Public relations does not have a strong industry association to guide its growth in a controlled manner.



 Correct Answer

True



 Your Answer

False
Select The Blank



 Question

The The release should end with ' -30-' or ________



 Correct Answer

"****"



 Your Answer

"****"




True/False



 Question

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.



 Correct Answer

True



 Your Answer
True



 Bottom of Form




       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Select The Blank

Question       If you have a website include the ________ in your heading.

Correct Answer         URL

Your Answer URL




True/False

Question       In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer         False

Your Answer False




Multiple Choice Multiple Answer

Question       The most persuasive messages are :-

Correct Answer         Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed
Multiple Choice Single Answer

 Question      The word "brand" has its origns in the word "brandr" which means

 Correct Answer        Burn

 Your Answer Burn




Multiple Choice Multiple Answer

 Question      The opening of American West provided many opportunities to people to migrate to the
west. Many of the legends and stories of these people were told viz.

 Correct Answer        Buffalo Bill Cody , Wyatt Erap , Calamity Jane

 Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane




True/False

 Question      Abraham Maslow was a great Philosopher.

 Correct Answer        False

 Your Answer True




Multiple Choice Single Answer

 Question      The modern day advertising has its roots in

 Correct Answer        USA

 Your Answer USA
Multiple Choice Single Answer

 Question      The term "Publics" means these are all those :-

 Correct Answer        People on whom the success or failuer depends

 Your Answer People on whom the success or failuer depends




Multiple Choice Single Answer

 Question      Advertisment copy consists of the body copy, Slogans and

 Correct Answer        Head Line

 Your Answer Head Line




Match The Following

Question       Correct Answer Your Answer



Graphic element        Geometric Pattern       Geometric Pattern



Corporate Identity     Souveniers      Souveniers



Standardized colours   Coco Cola       Coco Cola



Founder Names IBM      IBM
Multiple Choice Multiple Answer

 Question      Pope Urban II used communication systems which involved :-

 Correct Answer        Word of Mouth , Slogans & Symbols , Writing

 Your Answer Writing , Word of Mouth , Slogans & Symbols




True/False

 Question      FYI stands for For Your Information

 Correct Answer        True

 Your Answer True




Select The Blank

 Question      All large companies develop a ________ identity manual

 Correct Answer        Corporate

 Your Answer Corporate




Multiple Choice Multiple Answer

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer        Nestles , Cadburys , Kellogs

 Your Answer Cadburys , Kellogs




True/False
Question      The art director and the copy writer work together as a team.

Correct Answer        True

Your Answer True




True/False

 Question     Much of the communication research was related to the war time interest in
propaganda.

Correct Answer        True

Your Answer True




True/False

Question      The food processing industry began around eighteen century.

Correct Answer        False

Your Answer False




Multiple Choice Single Answer

Question      Advertisments in those days were laid out like our present day

Correct Answer        Classified advertisment

Your Answer News paper advertisment (Full, Half page)




True/False
 Question     The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer        True

Your Answer True




True/False

Question      The letter should be limited to 8 to 9 paragraphs

Correct Answer        False

Your Answer False




Multiple Choice Multiple Answer

Question      When a mistake is been committed :-

Correct Answer        Do not lie , Do not try to cover up things , Do not pretend to be right

Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right




True/False

Question      India is the hope of free world.

Correct Answer        False

Your Answer True




Multiple Choice Multiple Answer

Question      In advertsement collateral material refers to
 Correct Answer         Brochures , Video Tapes , Product Leaflets

 Your Answer Brochures , Video Tapes , Product Leaflets




Select The Blank

 Question       In print media rates depends upon the size, Colour and ________

 Correct Answer         Position

 Your Answer Position




Multiple Choice Single Answer

 Question       While designing the print of the ad the art director has to decide upon the best format
to

 Correct Answer         Communicate the message

 Your Answer Communicate the message




Match The Following

Question        Correct Answer Your Answer



Advertising in eighties saw     Address to specific consumers USA



The Beginning of Advertising    Exchange of goods       Babylonian Clay tablet



Invention of the printing press Johann Gutenberg        Johann Gutenberg
Advertsing of 1660     For toothpaste For toothpaste




Multiple Choice Single Answer

 Question      Eye-catching signs were painted on

 Correct Answer        Buildings

 Your Answer Hoardings




Select The Blank

 Question      More and more people began to read newspaper and ________

 Correct Answer        Magzine

 Your Answer Magzine




True/False

 Question    During the press conference it is advisible to only communicate the news it should be
one way communication.

 Correct Answer        False

 Your Answer False




Select The Blank

 Question      Fillers are material used to fill in the empty at the ________ minute.

 Correct Answer        Last
Your Answer Last




Multiple Choice Multiple Answer

Question       The corporate identity is represented in form of

Correct Answer         Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure




Select The Blank

Question       J & J also campaigns with the ________ .

Correct Answer         Government

Your Answer Government




Select The Blank

 Question      Skilful media relations involves treading the fine line between catering for the
________.

Correct Answer         Organization

Your Answer Organization




Select The Blank

Question       The production department is responsible for ________ the creative concepts.

Correct Answer         Translating

Your Answer Producing
Multiple Choice Single Answer

Question       Advertsment actually grew up after the

Correct Answer         Second World war.

Your Answer Second World war.




Select The Blank

 Question      The copywriter is responsible for writing the copy of the advertisment in terms of
________

Correct Answer         Words

Your Answer Words




Multiple Choice Multiple Answer

Question       A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer         Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Real Estate promotion




Multiple Choice Multiple Answer

Question       In DAGMAR model the different stages are:

Correct Answer         Awareness , Comprehension , Conviction

Your Answer Awareness , Comprehension , Conviction
Multiple Choice Multiple Answer

 Question       The feature story is valuable publicity tool and an idea vehicle for helping people
understand :-

 Correct Answer         How to choose , Buy , Use product or service

 Your Answer How to choose , Buy , Use product or service




Multiple Choice Single Answer

 Question       In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer         Pressure

 Your Answer Pressure




Multiple Choice Single Answer

 Question       The following "firsts" were observed during the period :-

 Correct Answer         1900-1921

 Your Answer 1900-1921




Multiple Choice Multiple Answer

 Question       The various types of advertisments are

 Correct Answer         Consumer and Retail , National & International , End product or Industrial

 Your Answer Consumer and Retail , National & International , End product or Industrial
Multiple Choice Single Answer

Question       The Body Copy is also called as

Correct Answer         Main Text

Your Answer Main Text




True/False

Question       The spokesperson should be Verbose.

Correct Answer         False

Your Answer False




Select The Blank

Question       Testimony means actual user share their________ in the form of an ad.

Correct Answer         Experience

Your Answer Experience




Multiple Choice Single Answer

Question       By which sign the end of your release is marked ande which is repeated several times?

Correct Answer         ####

Your Answer ####
Multiple Choice Single Answer

Question       Public information came into the exsitence at the time of ancient egyptians which are :-

Correct Answer         5000 years ago

Your Answer 4000 years ago




       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




True/False

Question       Tests were made on 9 million recalled capsules of J & J

Correct Answer         False

Your Answer True




Select The Blank

Question       J & J also campaigns with the ________ .

Correct Answer         Government

Your Answer US FD




Multiple Choice Multiple Answer

Question       The communications department handled :-
 Correct Answer        Employee & Financial communications , Advertising , Media Relations

 Your Answer Employee & Financial communications , Advertising , Media Relations




Multiple Choice Single Answer

 Question      A PR should always have a track of :-

 Correct Answer        Bottlenecks

 Your Answer Quality of communication exchange




Multiple Choice Multiple Answer

 Question      People forget mistakes than brow beaten by

 Correct Answer        Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




Match The Following

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities    Showcase of Unique abilities



Generating Publicity   Good Work of Organization       Good Work of Organization



Urgent Information to be communicated          Media Community        Media Community
Invite Speakers Long term Business Strategy      Long term Business Strategy




Select The Blank

 Question      The ________ guides cast members and manages the crew during the shooting of the
ad.

 Correct Answer        Director

 Your Answer Assistant Director




Multiple Choice Single Answer

 Question      Who was CEO of The San Diego & Electric company?

 Correct Answer        Thomas Page

 Your Answer Victor Newman




Select The Blank

 Question      It is very difficult to attribute a rise of sales due to ________

 Correct Answer        Advertising

 Your Answer Advertising




True/False

 Question      The most important information is down the air.

 Correct Answer        False
 Your Answer True




Multiple Choice Multiple Answer

 Question      The catcholic Church reponded with its own counter reformation by means of :-

 Correct Answer        Books , Pamphlets , Speeches

 Your Answer Speeches , Books , Pamphlets




True/False

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer False




Multiple Choice Multiple Answer

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer         Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control

 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control , How to solve the crisis




Select The Blank

 Question      A product becomes a brand when the product delivers a ________

 Correct Answer        Functional Benefit
 Your Answer Cost Benefit




Select The Blank

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




Multiple Choice Single Answer

 Question      Marketing objectives are referred in terms of :

 Correct Answer        Sales

 Your Answer Sales




True/False

 Question      Research shows that 70% of buying decisions are made in store.

 Correct Answer        True

 Your Answer True




Multiple Choice Single Answer

 Question      In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer        Pressure
 Your Answer Difficult conditions




Multiple Choice Multiple Answer

 Question      The functions of an advertising agency are

 Correct Answer        Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Account Management , Planning, Creativity,Production , Media and Agency
Management




True/False

 Question      In the style always use a passive voice

 Correct Answer        False

 Your Answer True




Multiple Choice Single Answer

 Question      Any message or suggested action must be compatible with group values or :-

 Correct Answer        Beliefs

 Your Answer Principals




Multiple Choice Single Answer

 Question      In the publicity eras the nature of communiction was :-

 Correct Answer        One- way
 Your Answer One- way




True/False

 Question     FYI stands for For Your Information

 Correct Answer       True

 Your Answer True




Multiple Choice Single Answer

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow

 Your Answer Rex Harlow




Multiple Choice Single Answer

 Question     The advertising objective is a part of :

 Correct Answer       Long term objective

 Your Answer Long term objective




Multiple Choice Single Answer

 Question     The PR practitioner has to understand and be skilled in the usage and application of all :-

 Correct Answer       Communication Media

 Your Answer Mass Media
Select The Blank

Question       In print media rates depends upon the size, Colour and ________

Correct Answer        Position

Your Answer Number of words in the ad.




True/False

Question       Erik Thovaldson named the island as greenland.

Correct Answer        True

Your Answer True




Select The Blank

Question       The The release should end with ' -30-' or ________

Correct Answer        "****"

Your Answer ????




True/False

 Question      The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer        True

Your Answer True
Multiple Choice Multiple Answer

 Question       The corporate identity is represented in form of

 Correct Answer         Letter Head , Business Cards , Brochure

 Your Answer Letter Head , Business Cards , Brochure




Multiple Choice Single Answer

 Question       While scheduling the press conferences be aware of the :-

 Correct Answer         Media Deadlines

 Your Answer Press




Multiple Choice Multiple Answer

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer         Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs




Multiple Choice Multiple Answer

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Political Changes
Select The Blank

 Question       Public ________ is stronger than legal right or miltary might.

 Correct Answer         Opinion

 Your Answer Opinion




True/False

 Question       A PR practitioner acts as a sensor of social change.

 Correct Answer         True

 Your Answer False




Select The Blank

 Question       Cities where the local press usually gives a favourable ________ for press conference.

 Correct Answer         Coverage

 Your Answer Coverage




Match The Following

Question        Correct Answer Your Answer



Cadbury         Product Brands Brand Image



NGOs Political Parties or Educational InstitutesPolitical Parties or Educational Institutes
Smirnoff, TATA, Ford   Family Brands Creators Brands



Mercedes, Ponds        Creators Brands Brand Identity




Multiple Choice Multiple Answer

 Question      A some what humorous detour on the road of Public Relation history lies in :-

 Correct Answer        Exaggerations , Real Estate promotion

 Your Answer Plausible , Real Estate promotion , Uninhabited




Multiple Choice Multiple Answer

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer        Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




Multiple Choice Multiple Answer

 Question      Research planning includes

 Correct Answer        Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results
Multiple Choice Multiple Answer

Question       In advertsement collateral material refers to

Correct Answer         Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Video Tapes




True/False

Question       A PR should have skills in making speeches.

Correct Answer         True

Your Answer True




Select The Blank

 Question      Organisations use a variety of spokespersons depending upon the ________and the
audience.

Correct Answer         Message

Your Answer Facts




Multiple Choice Single Answer

Question       Advertising that is delivered directly to the consumer by mail refers to

Correct Answer         Direct Mail

Your Answer Speed Mail




Multiple Choice Single Answer
 Question      A press conference should be called when there's a reason for :-

 Correct Answer        Two way communication

 Your Answer News to tell




Select The Blank

 Question      Traditionally the PR program is divided into ________.

 Correct Answer        Internal & External programs

 Your Answer Management & Shareholders




       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Multiple Choice Multiple Answer

 Question      A number of activities at the community level that are practised are :-

 Correct Answer       Cleaning up the neighbourhood , Providing Summer jobs for youth , Practicing
environment protection drives

 Your Answer Organising Blood Camps , Practicing environment protection drives , Cleaning up the
neighbourhood




Multiple Choice Single Answer

 Question      A crisis by its very nature comes :-

 Correct Answer        Unannounced
 Your Answer Unannounced




True/False

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer True




Multiple Choice Multiple Answer

 Question      What should the feature story highlight?

 Correct Answer        Unkown facet , Product , Cause

 Your Answer Unkown facet , Cause




True/False

 Question      Influencer acts as a consultant.

 Correct Answer        True

 Your Answer True




Select The Blank

 Question    The ________ revolution led to number of inventions that had an impact on
communications.

 Correct Answer        Industrial

 Your Answer Industrial
Multiple Choice Single Answer

Question      Those who work for the organization are called as :-

Correct Answer        Internal Public

Your Answer Internal Public




True/False

Question      Corporate success depends on a workforce.

Correct Answer        False

Your Answer True




Multiple Choice Single Answer

Question      The sole of the advertising is to :-

Correct Answer        Sell

Your Answer Sell




Multiple Choice Single Answer

Question      A successful advertisment works when it fulfills desire and

Correct Answer        Need

Your Answer Need
Match The Following

Question       Correct Answer Your Answer



General Research       Basic or Theortical research     Basic or Theortical research



Primary Research       Fresh Data      Fresh Data



Secondary Research     Data already available Data already available



Customised Research    Specific Research for advertiser Specific Research for advertiser




Multiple Choice Single Answer

 Question      Harvard college developed the first fund raising :-

 Correct Answer        Brochure

 Your Answer Advertisement




Multiple Choice Multiple Answer

 Question       The PR practitioner advises management on preparing the policy frame works and also
develops systems for implementation, they also make sure that no job candidates are discriminated
against any particular

 Correct Answer        Caste , Race , Creed or Religious order

 Your Answer Caste , Race , Creed or Religious order
True/False

 Question     After three and half years another death occurred the vicitm was 60 years old woman
from New York

 Correct Answer        False

 Your Answer True




Multiple Choice Single Answer

 Question      Advertsment actually grew up after the

 Correct Answer        Second World War

 Your Answer Second World War




Multiple Choice Multiple Answer

 Question      The liability coverage takes care of :-

 Correct Answer        Loss of property , Medical Condition , Internal Harrasment in the organization

 Your Answer Fire , Loss of property , Medical Condition




True/False

 Question      J & J offered a reward of $200,000 for capturing the perpetrators.

 Correct Answer        False

 Your Answer True
Multiple Choice Multiple Answer

 Question     SWOT stands for

 Correct Answer       Strengths & Weakness , Opportunities , Threats

 Your Answer Strengths & Weakness , Opportunities , Threats




Multiple Choice Single Answer

 Question     If press realeses are poorly written they will end up in the :-

 Correct Answer       Dustbin

 Your Answer Garbage




Multiple Choice Single Answer

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow

 Your Answer James Harvord




Multiple Choice Single Answer

 Question     The rule in a crisis is that you cannot be handicapped by a lack of :-

 Correct Answer       Infrastructure

 Your Answer Infrastructure
Multiple Choice Single Answer

Question       The group to whom the advertisng message is communicated is called as

Correct Answer         Audience

Your Answer Audience




Multiple Choice Multiple Answer

Question       The press kits desgined by Johnson & Johnson included :-

Correct Answer         J & J history , Name of top people , Financial results

Your Answer J & J history , Name of top people , How it went wrong




Multiple Choice Multiple Answer

Question       The corporate identity is represented in form of

Correct Answer         Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure




Select The Blank

Question       Johnson & Johnson shampoo for kids is an example of ________.

Correct Answer         Demographic

Your Answer Demographic




Select The Blank
Question       A product becomes a brand when the product delivers a ________

Correct Answer         Functional Benefit

Your Answer Positioning Benefit




Select The Blank

Question       The words in your headings will usually be for ________ release

Correct Answer         Immediate

Your Answer Urgent




Multiple Choice Single Answer

Question       Advertsment actually grew up after the

Correct Answer         Second World war.

Your Answer Second World war.




Multiple Choice Single Answer

Question       It is universal preference that we like to hear the story from the :-

Correct Answer         Horses mouth

Your Answer Horses mouth




True/False

Question       Many companies do not use symbols.
Correct Answer         True

Your Answer False




Select The Blank

 Question      The copywriter is responsible for writing the copy of the advertisment in terms of
________

Correct Answer         Words

Your Answer Words




Select The Blank

 Question      During the test revealed in J & J case, it was found that ________ capsules contained
Cyanide.

Correct Answer         75

Your Answer 35




Multiple Choice Multiple Answer

Question       For impact on communication the industrial revolution invented the

Correct Answer         Photography , Telephone , Telegraph

Your Answer Telegraph




Multiple Choice Multiple Answer

Question       In advertsement collateral material refers to
Correct Answer         Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets




Select The Blank

Question       Luminaries help the launch of ________.

Correct Answer         Apple

Your Answer Apple




Multiple Choice Multiple Answer

 Question      Knowledge of group attitudes and beliefs helps the communicator to tailor message that
are :-

Correct Answer         Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Analysing the facts




Select The Blank

Question       Tapping groups attitudes is called as ________.

Correct Answer         Channeling

Your Answer Channeling




Multiple Choice Multiple Answer

Question       The invitation format should also cover :-

Correct Answer         Why , How , What
 Your Answer Why , How , What




True/False

 Question       In the style always use a passive voice

 Correct Answer         False

 Your Answer True




Select The Blank

 Question       The religious public relations council is the ________ professional assocation of public
Relationa proctioners in North America.

 Correct Answer         Oldest

 Your Answer Oldest




True/False

 Question       The better informed employees are likely to spread damaging misinformation.

 Correct Answer         False

 Your Answer False




True/False

 Question       FYI stands for For Your Information

 Correct Answer         True

 Your Answer True
Select The Blank

 Question       It is difficult task as it is peoples actions that builds or destroys ________ of an
organization.

 Correct Answer         Reputation

 Your Answer Image




Multiple Choice Multiple Answer

 Question       People forget mistakes than brow beaten by

 Correct Answer         Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




True/False

 Question       Over all 60 cities were selected for nation wide press conference in J & J case.

 Correct Answer         False

 Your Answer True




Select The Blank

 Question       Organisations use a variety of spokespersons depending upon the ________and the
audience.

 Correct Answer         Message

 Your Answer Message
Match The Following

Question        Correct Answer Your Answer



Direct mail     Data Bases      Data Bases



Transit Advertising    Airport, Bus stand      Airport, Bus stand



Cinema Advertisement In theatre ads (Cinema Ads)       In theatre ads (Cinema Ads)



Sales Promotion        Sampling, Coupons       Sampling, Coupons




        LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Multiple Choice Single Answer

 Question       Advertising is any paid form of non personal presentation and promotion of ideas,
goods, services by an

 Correct Answer        Identified sponsor

 Your Answer Identified sponsor
True/False

Question       All advertisments are alike.

Correct Answer         False

Your Answer False




Select The Blank

 Question      For holding a press conference invitations are to be sent and ________ has to be
selected.

Correct Answer         Venue

Your Answer Venue




Multiple Choice Single Answer

Question       Persuasion is used to change or neutralise hostile :-

Correct Answer         Opinion

Your Answer Opinion




Multiple Choice Multiple Answer

Question       In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer         Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Affairs , Public Comunicators




Multiple Choice Single Answer
 Question      The modern day advertising has its roots in

 Correct Answer        USA

 Your Answer USA




Select The Blank

 Question      Skilful media relations involves treading the fine line between catering for the
________.

 Correct Answer        Organization

 Your Answer Sahre Holders




Select The Blank

 Question      You may work within a ________ constrained by policies and procedures.

 Correct Answer        Hierarchy

 Your Answer Frame




Multiple Choice Multiple Answer

 Question      The functions of an advertising agency are

 Correct Answer        Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Planning, Creativity,Production , Media and Agency Management




Multiple Choice Single Answer
Question      A corporate identity is very important part of the Company image and

Correct Answer        Communications

Your Answer Communications




True/False

Question      Research shows that 70% of buying decisions are made in store.

Correct Answer        True

Your Answer True




Multiple Choice Multiple Answer

Question      Business magzines are categorised into the following :

Correct Answer        Trade Publications , Industrial Magzines , Professional Magzines

Your Answer Trade Publications , Industrial Magzines , Professional Magzines




Multiple Choice Single Answer

Question      The history of public relations is linked with the growth and maintenance of :-

Correct Answer        Religion

Your Answer Christan Era




Multiple Choice Multiple Answer

Question      The designs elements comprises of
Correct Answer         Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Graphics & Illustrations




Multiple Choice Single Answer

Question       Advertisments in those days were laid out like our present day

Correct Answer         Classified advertisment

Your Answer Classified advertisment




Select The Blank

Question       In green land ice melts for only a few________.

Correct Answer         Months

Your Answer Days




True/False

Question       Abraham Maslow was a great Philosopher.

Correct Answer         False

Your Answer True




Select The Blank

Question       Public ________ is stronger than legal right or miltary might.

Correct Answer         Opinion
 Your Answer Opinion




True/False

 Question      The journalist can publish whatever he wants.

 Correct Answer        False

 Your Answer False




Multiple Choice Single Answer

 Question      Eye-catching signs were painted on

 Correct Answer        Buildings

 Your Answer Hoardings




Select The Blank

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




Multiple Choice Multiple Answer

 Question      The filler items should be in paragraph form with :-

 Correct Answer        Double Spaced margin , Typed , Typed on single page

 Your Answer Double Spaced margin , Typed
Select The Blank

 Question      Story-board corresponds to the layout which is illustrated ________

 Correct Answer        Frame by Frame

 Your Answer Sequence by Sequence




Multiple Choice Multiple Answer

 Question      While releasing the press release check for the

 Correct Answer        Headline , Double spaced , Avoided passive voice

 Your Answer Headline , Avoided passive voice , Written in a perfect square




Multiple Choice Single Answer

 Question      Advertising contributes to

 Correct Answer        Profits

 Your Answer Increase in sales




Match The Following

Question       Correct Answer Your Answer



Motivation     Monetary, Emotional Return      Monetary, Emotional Return
External Public Media, Suppliers, Trade Associations   Media, Suppliers, Trade Associations



Advertisement To inform Potential buyers       To inform Potential buyers



Maintaining Relationships       Long term associations Long term associations




True/False

 Question      PR is committed to generate public understanding and goodwill for an Organization.

 Correct Answer        True

 Your Answer True




Multiple Choice Single Answer

 Question      To become a good and well known Public Relation practitioner, one should develop
numerous :-

 Correct Answer        Skills

 Your Answer Skills




Multiple Choice Single Answer

 Question      In the publicity eras the nature of communiction was :-

 Correct Answer        One- way

 Your Answer One- way
Match The Following

Question       Correct Answer Your Answer



Reinforcement The audience should feel confident of having made the purchases.           Crisis
Management



Awareness      The audience is made aware about the product in the market.      The audience is made
aware about the product in the market.



Preference     The audience knows about the product and may not consider buying it. The audience
may be about to buy the product



Conviction     The audience may be about to buy the product The audience knows about the product
and may not consider buying it.




Select The Blank

 Question      The observers are paid to watch and ________

 Correct Answer        Write

 Your Answer Give suggestions




Multiple Choice Multiple Answer

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-
Correct Answer        Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis




Multiple Choice Multiple Answer

Question      One can interact with PRO at the :-

Correct Answer        Railway Station , Government Offices , Press

Your Answer Railway Station , Government Offices , Press




True/False

Question      The letter should be limited to 8 to 9 paragraphs

Correct Answer        False

Your Answer True




Multiple Choice Single Answer

Question      A press conference should be called when there's a reason for :-

Correct Answer        Two way communication

Your Answer Two way communication




Multiple Choice Multiple Answer

Question      These are Traditional Service Brands

Correct Answer        Food World , Cox & Kings , FedEx
Your Answer Cox & Kings , FedEx , Coco Cola




Select The Blank

Question       If you do the right think you have to make sure that people ________ about it.

Correct Answer         Hear

Your Answer Learn




True/False

Question       A fact sheet runs into a single page

Correct Answer         False

Your Answer False




Multiple Choice Single Answer

Question       Contribution is called

Correct Answer         Return on Investment

Your Answer Return on Investment




Multiple Choice Multiple Answer

Question       The design princples can been arranged by different elements viz.

Correct Answer         Balance , Proportion , Sequence

Your Answer Proportion , Sequence , Visual Effects
True/False

Question      The most important information is down the air.

Correct Answer        False

Your Answer True




Multiple Choice Single Answer

Question      Check for the passage ways, door ways, and elevators large enough to accommodate :-

Correct Answer        Bulky equipment

Your Answer Bulky equipment




Multiple Choice Single Answer

Question      Public Relation practitioners play a dual role, they are advisiors as well as :-

Correct Answer        Counsellors

Your Answer Counsellors




Multiple Choice Single Answer

Question      If press conference does not have the purpose it will result in loss of :-

Correct Answer        Credibility

Your Answer Credibility
Multiple Choice Multiple Answer

Question       Expert communicators use a number of devices such as :-

Correct Answer         Drama , Statistics , Examples

Your Answer Statistics , Examples




Select The Blank

Question       The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer         24

Your Answer 24




True/False

Question       The food processing industry began around eighteen century.

Correct Answer         False

Your Answer True




       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Multiple Choice Single Answer

Question       The advertising plan is a part of :
Correct Answer         Marketing Plan

Your Answer Marketing Plan




Multiple Choice Single Answer

Question       If press realeses are poorly written they will end up in the :-

Correct Answer         Dustbin

Your Answer Dustbin




Multiple Choice Single Answer

Question       People are prone to forgive :-

Correct Answer         Mistakes

Your Answer Mistakes




Select The Blank

Question       Tapping groups attitudes is called as ________.

Correct Answer         Channeling

Your Answer Channeling




Multiple Choice Single Answer

Question       The sole of the advertising is to :-

Correct Answer         Sell
Your Answer Sell




Multiple Choice Single Answer

Question      The Public Relations practitioner acts as a :-

Correct Answer        Counsellor

Your Answer Counsellor




Multiple Choice Multiple Answer

Question      Adams legacy also inculded :-

Correct Answer        Newspaper essays , Speeches , Parades

Your Answer Newspaper essays , Speeches , Parades




True/False

Question      The journalist can publish whatever he wants.

Correct Answer        False

Your Answer False




True/False

Question      The marketing mix consists of Product Place People and Price

Correct Answer        False

Your Answer False
Select The Blank

 Question       Testimony means actual user share their________ in the form of an ad.

 Correct Answer         Experience

 Your Answer Experience




Multiple Choice Single Answer

 Question      Rahul Bajaj is not involved in day to day operation but still the media wants to speak
with him because in their eyes he is more :-

 Correct Answer         Acceptable

 Your Answer Acceptable




Multiple Choice Multiple Answer

 Question       The design princples can been arranged by different elements viz.

 Correct Answer         Balance , Proportion , Sequence

 Your Answer Balance , Proportion , Sequence




Match The Following

Question        Correct Answer Your Answer



Pope Urban II 1095      1095
John Wycliffee 1351     1351



Pope Gregory XV         1622       1622



Stephen Langton         1215       1215




Multiple Choice Single Answer

 Question      Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

 Correct Answer         Atlantic

 Your Answer Atlantic




Multiple Choice Multiple Answer

 Question      The buyers buy for business or non profit motives, these consists of

 Correct Answer         Businesses , Government , Non-Government Organisation

 Your Answer Businesses , Government , Non-Government Organisation




Multiple Choice Multiple Answer

 Question      Choosing a city for press conference depends upon the level you are working with :-

 Correct Answer         National , Regional , Business

 Your Answer Business , National , Regional
True/False

Question       All advertisments are alike.

Correct Answer         False

Your Answer False




Multiple Choice Multiple Answer

 Question      Knowledge of group attitudes and beliefs helps the communicator to tailor message that
are :-

Correct Answer         Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Logical course of action




Select The Blank

Question       The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer         24

Your Answer 24




True/False

Question       The spokesperson should be Verbose.

Correct Answer         False

Your Answer False
Multiple Choice Single Answer

 Question      The modern day advertising has its roots in

 Correct Answer        USA

 Your Answer USA




Select The Blank

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Mental




True/False

 Question      A PR should have skills in making speeches.

 Correct Answer        True

 Your Answer True




Multiple Choice Multiple Answer

 Question      The opening of American West provided many opportunities to people to migrate to the
west. Many of the legends and stories of these people were told viz.

 Correct Answer        Wyatt Erap , Calamity Jane , Buffalo Bill Cody

 Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Select The Blank

Question       Samples of new safety packaging were ________

Correct Answer         Distributed

Your Answer Distributed




Select The Blank

Question       More and more people began to read newspaper and ________

Correct Answer         Magzine

Your Answer Magzine




True/False

 Question      Very often the presence of a well known celebrity can liven up a routine company
function

Correct Answer         True

Your Answer True




Multiple Choice Multiple Answer

Question       In advertsement collateral material refers to

Correct Answer         Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets




True/False
 Question       In Mumbai there are reporters who specialize in stories relating to the Government.

 Correct Answer         False

 Your Answer False




Multiple Choice Single Answer

 Question       The rule in a crisis is that you cannot be handicapped by a lack of :-

 Correct Answer         Infrastructure

 Your Answer Infrastructure




Multiple Choice Multiple Answer

 Question       The press kits desgined by Johnson & Johnson included :-

 Correct Answer         J & J history , Name of top people , Financial results

 Your Answer J & J history , Name of top people , Financial results




Multiple Choice Single Answer

 Question       Invitations for press conferences should be always :-

 Correct Answer         Typed

 Your Answer Typed




True/False

 Question      Public relations does not have a strong industry association to guide its growth in a
controlled manner.
 Correct Answer       True

 Your Answer True




Multiple Choice Multiple Answer

 Question      SWOT stands for

 Correct Answer       Strengths & Weakness , Opportunities , Threats

 Your Answer Strengths & Weakness , Opportunities , Threats




Select The Blank

 Question      As world becomes a ________ place, where news travel with great speed.

 Correct Answer       Smaller

 Your Answer Tiny




Select The Blank

 Question      J & J also campaigns with the ________ .

 Correct Answer       Government

 Your Answer Government




Multiple Choice Single Answer

 Question        In modern working environment men & women work in close proximity hence there is a
possibility of some kind of :-

 Correct Answer       Attraction
 Your Answer Attraction




Multiple Choice Multiple Answer

 Question      The most persuasive messages are :-

 Correct Answer        Direct , Simply expressed , Contains one primary data

 Your Answer Direct , Simply expressed , Contains one primary data




Select The Blank

 Question       "We very much prefer to see the ________ before they are released", says an editor of
an Popular Indian Computer Publication.

 Correct Answer        Product

 Your Answer Product




Match The Following

Question       Correct Answer Your Answer



Media Strategy Determine Geographic spread Determine Geographic spread



Print Media    Newspapers & Magazines          Newspapers & Magazines



Electronic Media       Redio, Television       Redio, Television



Media Objective        Target Audience, Reach & Frequency      Target Audience, Reach & Frequency
Multiple Choice Single Answer

 Question       Advertising research is an :-

 Correct Answer         Information Tool

 Your Answer Information Tool




True/False

 Question       Internet is part of electronic media

 Correct Answer         False

 Your Answer False




Select The Blank

 Question       The religious public relations council is the ________ professional assocation of public
Relationa proctioners in North America.

 Correct Answer         Oldest

 Your Answer Oldest




Multiple Choice Single Answer

 Question       Advertising is any paid form of non personal presentation and promotion of ideas,
goods, services by an

 Correct Answer         Identified sponsor
Your Answer Identified sponsor




Multiple Choice Multiple Answer

Question      The various types of advertisments are

Correct Answer        Consumer and Retail , National & International , End product or Industrial

Your Answer Consumer and Retail , National & International , End product or Industrial




Multiple Choice Multiple Answer

Question      Business magzines are categorised into the following :

Correct Answer        Trade Publications , Industrial Magzines , Professional Magzines

Your Answer Trade Publications , Industrial Magzines , Professional Magzines




True/False

Question      The most important information is down the air.

Correct Answer        False

Your Answer False




       LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False

Question       Tests were made on 9 million recalled capsules of J & J

Correct Answer         False

Your Answer True




Select The Blank

Question       J & J also campaigns with the ________ .

Correct Answer         Government

Your Answer US FD




Multiple Choice Multiple Answer

Question       The communications department handled :-

Correct Answer         Employee & Financial communications , Advertising , Media Relations

Your Answer Employee & Financial communications , Advertising , Media Relations




Multiple Choice Single Answer

Question       A PR should always have a track of :-

Correct Answer         Bottlenecks

Your Answer Quality of communication exchange




Multiple Choice Multiple Answer
 Question      People forget mistakes than brow beaten by

 Correct Answer        Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




Match The Following

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities    Showcase of Unique abilities



Generating Publicity   Good Work of Organization       Good Work of Organization



Urgent Information to be communicated         Media Community         Media Community



Invite Speakers Long term Business Strategy   Long term Business Strategy




Select The Blank

 Question      The ________ guides cast members and manages the crew during the shooting of the
ad.

 Correct Answer        Director

 Your Answer Assistant Director




Multiple Choice Single Answer
Question       Who was CEO of The San Diego & Electric company?

Correct Answer         Thomas Page

Your Answer Victor Newman




Select The Blank

Question       It is very difficult to attribute a rise of sales due to ________

Correct Answer         Advertising

Your Answer Advertising




True/False

Question       The most important information is down the air.

Correct Answer         False

Your Answer True




Multiple Choice Multiple Answer

Question       The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer         Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets




True/False

Question       The art director and the copy writer work together as a team.
 Correct Answer        True

 Your Answer False




Multiple Choice Multiple Answer

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer         Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control

 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control , How to solve the crisis




Select The Blank

 Question      A product becomes a brand when the product delivers a ________

 Correct Answer        Functional Benefit

 Your Answer Cost Benefit




Select The Blank

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six




Multiple Choice Single Answer

 Question      Marketing objectives are referred in terms of :
 Correct Answer        Sales

 Your Answer Sales




True/False

 Question      Research shows that 70% of buying decisions are made in store.

 Correct Answer        True

 Your Answer True




Multiple Choice Single Answer

 Question      In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer        Pressure

 Your Answer Difficult conditions




Multiple Choice Multiple Answer

 Question      The functions of an advertising agency are

 Correct Answer        Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Account Management , Planning, Creativity,Production , Media and Agency
Management




True/False

 Question      In the style always use a passive voice
 Correct Answer       False

 Your Answer True




Multiple Choice Single Answer

 Question     Any message or suggested action must be compatible with group values or :-

 Correct Answer       Beliefs

 Your Answer Principals




Multiple Choice Single Answer

 Question     In the publicity eras the nature of communiction was :-

 Correct Answer       One- way

 Your Answer One- way




True/False

 Question     FYI stands for For Your Information

 Correct Answer       True

 Your Answer True




Multiple Choice Single Answer

 Question     A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer       Rex Harlow
Your Answer Rex Harlow




Multiple Choice Single Answer

Question       The advertising objective is a part of :

Correct Answer         Long term objective

Your Answer Long term objective




Multiple Choice Single Answer

Question       The PR practitioner has to understand and be skilled in the usage and application of all :-

Correct Answer         Communication Media

Your Answer Mass Media




Select The Blank

Question       In print media rates depends upon the size, Colour and ________

Correct Answer         Position

Your Answer Number of words in the ad.




True/False

Question       Erik Thovaldson named the island as greenland.

Correct Answer         True

Your Answer True
Select The Blank

Question       The The release should end with ' -30-' or ________

Correct Answer         "****"

Your Answer ????




True/False

 Question      The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer         True

Your Answer True




Multiple Choice Multiple Answer

Question       The corporate identity is represented in form of

Correct Answer         Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure




Multiple Choice Single Answer

Question       While scheduling the press conferences be aware of the :-

Correct Answer         Media Deadlines

Your Answer Press
Multiple Choice Multiple Answer

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer         Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs




Multiple Choice Multiple Answer

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Political Changes




Select The Blank

 Question       Public ________ is stronger than legal right or miltary might.

 Correct Answer         Opinion

 Your Answer Opinion




True/False

 Question       A PR practitioner acts as a sensor of social change.

 Correct Answer         True

 Your Answer False
Select The Blank

 Question       Cities where the local press usually gives a favourable ________ for press conference.

 Correct Answer         Coverage

 Your Answer Coverage




Match The Following

Question        Correct Answer Your Answer



Cadbury         Product Brands Brand Image



NGOs Political Parties or Educational InstitutesPolitical Parties or Educational Institutes



Smirnoff, TATA, Ford    Family Brands Creators Brands



Mercedes, Ponds         Creators Brands Brand Identity




Multiple Choice Multiple Answer

 Question       A some what humorous detour on the road of Public Relation history lies in :-

 Correct Answer         Exaggerations , Real Estate promotion

 Your Answer Plausible , Real Estate promotion , Uninhabited
Multiple Choice Multiple Answer

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




Multiple Choice Multiple Answer

 Question      Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results




Multiple Choice Multiple Answer

 Question      In advertsement collateral material refers to

 Correct Answer         Brochures , Video Tapes , Product Leaflets

 Your Answer Insertions , Video Tapes




True/False

 Question      A PR should have skills in making speeches.

 Correct Answer         True

 Your Answer True
Select The Blank

 Question      Organisations use a variety of spokespersons depending upon the ________and the
audience.

Correct Answer         Message

Your Answer Facts




Multiple Choice Single Answer

Question       Advertising that is delivered directly to the consumer by mail refers to

Correct Answer         Direct Mail

Your Answer Speed Mail




Multiple Choice Single Answer

Question       A press conference should be called when there's a reason for :-

Correct Answer         Two way communication

Your Answer News to tell




Select The Blank

Question       Traditionally the PR program is divided into ________.

Correct Answer         Internal & External programs

Your Answer Management & Shareholders
       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




True/False

Question       Tests were made on 9 million recalled capsules of J & J

Correct Answer         False

Your Answer True




Select The Blank

Question       J & J also campaigns with the ________ .

Correct Answer         Government

Your Answer US FD




Multiple Choice Multiple Answer

Question       The communications department handled :-

Correct Answer         Employee & Financial communications , Advertising , Media Relations

Your Answer Employee & Financial communications , Advertising , Media Relations




Multiple Choice Single Answer

Question       A PR should always have a track of :-

Correct Answer         Bottlenecks

Your Answer Quality of communication exchange
Multiple Choice Multiple Answer

 Question      People forget mistakes than brow beaten by

 Correct Answer        Cunning , Manipulative , Explanations

 Your Answer Cunning , Manipulative , False Promises




Match The Following

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities    Showcase of Unique abilities



Generating Publicity   Good Work of Organization       Good Work of Organization



Urgent Information to be communicated         Media Community         Media Community



Invite Speakers Long term Business Strategy   Long term Business Strategy




Select The Blank

 Question      The ________ guides cast members and manages the crew during the shooting of the
ad.

 Correct Answer        Director

 Your Answer Assistant Director
Multiple Choice Single Answer

Question       Who was CEO of The San Diego & Electric company?

Correct Answer         Thomas Page

Your Answer Victor Newman




Select The Blank

Question       It is very difficult to attribute a rise of sales due to ________

Correct Answer         Advertising

Your Answer Advertising




True/False

Question       The most important information is down the air.

Correct Answer         False

Your Answer True




Multiple Choice Multiple Answer

Question       The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer         Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets
True/False

 Question      The art director and the copy writer work together as a team.

 Correct Answer        True

 Your Answer False




Multiple Choice Multiple Answer

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer         Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control

 Your Answer Open Communication policy , Adhering to companys policy regarding customer safety ,
Establishment of Media control , How to solve the crisis




Select The Blank

 Question      A product becomes a brand when the product delivers a ________

 Correct Answer        Functional Benefit

 Your Answer Cost Benefit




Select The Blank

 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer        Mental

 Your Answer Six
Multiple Choice Single Answer

 Question      Marketing objectives are referred in terms of :

 Correct Answer        Sales

 Your Answer Sales




True/False

 Question      Research shows that 70% of buying decisions are made in store.

 Correct Answer        True

 Your Answer True




Multiple Choice Single Answer

 Question      In a crisis, in management team, every person must be capable of working under
extreme :-

 Correct Answer        Pressure

 Your Answer Difficult conditions




Multiple Choice Multiple Answer

 Question      The functions of an advertising agency are

 Correct Answer        Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Account Management , Planning, Creativity,Production , Media and Agency
Management
True/False

Question      In the style always use a passive voice

Correct Answer        False

Your Answer True




Multiple Choice Single Answer

Question      Any message or suggested action must be compatible with group values or :-

Correct Answer        Beliefs

Your Answer Principals




Multiple Choice Single Answer

Question      In the publicity eras the nature of communiction was :-

Correct Answer        One- way

Your Answer One- way




True/False

Question      FYI stands for For Your Information

Correct Answer        True

Your Answer True
Multiple Choice Single Answer

 Question      A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer        Rex Harlow

 Your Answer Rex Harlow




Multiple Choice Single Answer

 Question      The advertising objective is a part of :

 Correct Answer        Long term objective

 Your Answer Long term objective




Multiple Choice Single Answer

 Question      The PR practitioner has to understand and be skilled in the usage and application of all :-

 Correct Answer        Communication Media

 Your Answer Mass Media




Select The Blank

 Question      In print media rates depends upon the size, Colour and ________

 Correct Answer        Position

 Your Answer Number of words in the ad.




True/False
Question       Erik Thovaldson named the island as greenland.

Correct Answer         True

Your Answer True




Select The Blank

Question       The The release should end with ' -30-' or ________

Correct Answer         "****"

Your Answer ????




True/False

 Question      The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched
in 1886.

Correct Answer         True

Your Answer True




Multiple Choice Multiple Answer

Question       The corporate identity is represented in form of

Correct Answer         Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure




Multiple Choice Single Answer

Question       While scheduling the press conferences be aware of the :-
 Correct Answer         Media Deadlines

 Your Answer Press




Multiple Choice Multiple Answer

 Question       In nineteenth century food processing industry began famous and reputed names which
came into lime light were

 Correct Answer         Nestles , Cadburys , Kellogs

 Your Answer Nestles , Cadburys , Kellogs




Multiple Choice Multiple Answer

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Political Changes




Select The Blank

 Question       Public ________ is stronger than legal right or miltary might.

 Correct Answer         Opinion

 Your Answer Opinion




True/False

 Question       A PR practitioner acts as a sensor of social change.
 Correct Answer         True

 Your Answer False




Select The Blank

 Question       Cities where the local press usually gives a favourable ________ for press conference.

 Correct Answer         Coverage

 Your Answer Coverage




Match The Following

Question        Correct Answer Your Answer



Cadbury         Product Brands Brand Image



NGOs Political Parties or Educational InstitutesPolitical Parties or Educational Institutes



Smirnoff, TATA, Ford    Family Brands Creators Brands



Mercedes, Ponds         Creators Brands Brand Identity




Multiple Choice Multiple Answer

 Question       A some what humorous detour on the road of Public Relation history lies in :-
 Correct Answer         Exaggerations , Real Estate promotion

 Your Answer Plausible , Real Estate promotion , Uninhabited




Multiple Choice Multiple Answer

 Question      There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis




Multiple Choice Multiple Answer

 Question      Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results




Multiple Choice Multiple Answer

 Question      In advertsement collateral material refers to

 Correct Answer         Brochures , Video Tapes , Product Leaflets

 Your Answer Insertions , Video Tapes




True/False

 Question      A PR should have skills in making speeches.

 Correct Answer         True
Your Answer True




Select The Blank

 Question      Organisations use a variety of spokespersons depending upon the ________and the
audience.

Correct Answer         Message

Your Answer Facts




Multiple Choice Single Answer

Question       Advertising that is delivered directly to the consumer by mail refers to

Correct Answer         Direct Mail

Your Answer Speed Mail




Multiple Choice Single Answer

Question       A press conference should be called when there's a reason for :-

Correct Answer         Two way communication

Your Answer News to tell




Select The Blank

Question       Traditionally the PR program is divided into ________.

Correct Answer         Internal & External programs

Your Answer Management & Shareholders
       LIST OF ATTEMPTED QUESTIONS AND ANSWERS




Multiple Choice Multiple Answer

 Question      The lesson learnt from Tylenol case was :-

 Correct Answer        Establishment of Media control , Open Communication policy , Adhering to
companys policy regarding customer safety

 Your Answer Establishment of Media control , How to solve the crisis , Open Communication policy ,
Adhering to companys policy regarding customer safety




Multiple Choice Multiple Answer

 Question      Media relations are very important this is largely due to the vast number of :-

 Correct Answer        Publications , Television & Radio Channels , Websites

 Your Answer Publications , Television & Radio Channels , Websites , Advertisements




Multiple Choice Multiple Answer

 Question      The invitation format should also cover :-

 Correct Answer        Why , How , What

 Your Answer Why , How , What , Whose
Multiple Choice Single Answer

Question       Advertising is a

Correct Answer         Communication tool

Your Answer Marketing tool




Select The Blank

Question       If you do the right think you have to make sure that people ________ about it.

Correct Answer         Hear

Your Answer Learn




Multiple Choice Single Answer

Question       By which sign the end of your release is marked ande which is repeated several times?

Correct Answer         ####

Your Answer ####




Multiple Choice Single Answer

Question       A crisis often gathers momentum with great :-

Correct Answer         Rapidity

Your Answer Mistakes
Match The Following

Question       Correct Answer Your Answer



Speakers on Radio & TV Showcase of Unique abilities     Media Community



Generating Publicity   Good Work of Organization        Long term Business Strategy



Urgent Information to be communicated           Media Community         Showcase of Unique abilities



Invite Speakers Long term Business Strategy     Publicity




Select The Blank

 Question      Traditionally the PR program is divided into ________.

 Correct Answer        Internal & External programs

 Your Answer Management & Shareholders




Multiple Choice Multiple Answer

 Question      Culture means

 Correct Answer        Values , Perception , Beliefs

 Your Answer Values , Perception , Beliefs , Habits
Multiple Choice Multiple Answer

 Question      The opening of American West provided many opportunities to people to migrate to the
west. Many of the legends and stories of these people were told viz.

 Correct Answer         Buffalo Bill Cody , Wyatt Erap , Calamity Jane

 Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody




Select The Blank

 Question       The religious public relations council is the ________ professional assocation of public
Relationa proctioners in North America.

 Correct Answer         Oldest

 Your Answer Newly found




True/False

 Question       PR is committed to generate public understanding and goodwill for an Organization.

 Correct Answer         True

 Your Answer True




Select The Blank

 Question       Skilful media relations involves treading the fine line between catering for the
________.

 Correct Answer         Organization

 Your Answer Management
Multiple Choice Multiple Answer

 Question       The design princples can been arranged by different elements viz.

 Correct Answer         Balance , Proportion , Sequence

 Your Answer Balance , Proportion , Sequence , Visual Effects




True/False

 Question       The art director and the copy writer work together as a team.

 Correct Answer         True

 Your Answer True




Multiple Choice Multiple Answer

 Question       There are three type of situtations in which you can paln an interview with a journalist
these are :-

 Correct Answer         Proactive , Reactive , Crisis

 Your Answer Proactive , Reactive , Crisis , Informal




Match The Following

Question        Correct Answer Your Answer



Pope Urban II 1095      1095



John Wycliffee 1351     1351
Pope Gregory XV        1622     1581



Stephen Langton        1215     1215




Multiple Choice Single Answer

Question       There is a fear which strikes people if they are told to write :-

Correct Answer         An Assignment

Your Answer An Assignment




Select The Blank

Question       It is very difficult to attribute a rise of sales due to ________

Correct Answer         Advertising

Your Answer Advertising




Multiple Choice Multiple Answer

Question       In advertsement collateral material refers to

Correct Answer         Product Leaflets , Brochures , Video Tapes

Your Answer Insertions , Brochures , Video Tapes , Product Leaflets




True/False
 Question     After three and half years another death occurred the vicitm was 60 years old woman
from New York

 Correct Answer         False

 Your Answer True




Multiple Choice Single Answer

 Question       Public Relation practitioners play a dual role, they are advisiors as well as :-

 Correct Answer         Counsellors

 Your Answer Counsellors




Multiple Choice Multiple Answer

 Question       Research planning includes

 Correct Answer         Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

 Your Answer Designing a territory , Designing a questionnaire , Data Collection , Tabulation, Analysis
and Results




True/False

 Question       An average san diego used to handle 65 media enquiries every day.

 Correct Answer         False

 Your Answer True




True/False
Question      India is the hope of free world.

Correct Answer        False

Your Answer True




Multiple Choice Single Answer

Question      Marketing plan starts with:

Correct Answer        Situation Analysis

Your Answer SWOT Analysis




Multiple Choice Single Answer

Question      Knowledge must be coupled with authority otherwise it loses :-

Correct Answer        Credibility

Your Answer Credibility




True/False

Question      The print media consists of newspaper and magzines.

Correct Answer        True

Your Answer True




Multiple Choice Single Answer

Question      The study of persuasion was central to the education of the :-
Correct Answer        Greeks

Your Answer Greeks




Select The Blank

Question       The observers are paid to watch and ________

Correct Answer        Write

Your Answer Give suggestions




Select The Blank

Question       A product becomes a brand when the product delivers a ________

Correct Answer        Functional Benefit

Your Answer Cost Benefit




True/False

Question       The marketing mix consists of Product Place People and Price

Correct Answer        False

Your Answer True




Multiple Choice Single Answer

Question       Advertisement is a communication in :-

Correct Answer        Paid Form
 Your Answer Two way Form




Multiple Choice Single Answer

 Question      Crisis means an unexpected development that often frightens the :-

 Correct Answer        Public

 Your Answer Share Holder




Multiple Choice Multiple Answer

 Question      The functions of an advertising agency are

 Correct Answer        Account Management , Planning, Creativity,Production , Media and Agency
Management

 Your Answer Planning, Creativity,Production , Media and Agency Management , After sales & Services
Management




Multiple Choice Multiple Answer

 Question      The buyers buy for business or non profit motives, these consists of

 Correct Answer        Businesses , Government , Non-Government Organisation

 Your Answer Businesses , Government , Non-Government Organisation , Corporates




Select The Blank

 Question      As world becomes a ________ place, where news travel with great speed.

 Correct Answer        Smaller
 Your Answer Bigger




True/False

 Question      Once you have invited the reporters there is no need to remind them.

 Correct Answer        False

 Your Answer True




True/False

 Question      The most important information is down the air.

 Correct Answer        False

 Your Answer True




Select The Blank

 Question       It maddens reporters to spend time at a press conference when they could have been
given the same information in a ________.

 Correct Answer        Press release

 Your Answer Press release




Select The Blank

 Question      The main step was to recall all ________ of tylenol.

 Correct Answer        Stocks

 Your Answer Capsules
True/False

 Question       The famous research agencies in India are IMRB, ORG MARG

 Correct Answer         True

 Your Answer True




Multiple Choice Single Answer

 Question       For effective advertising one has to get it successful through :

 Correct Answer         Advertising Agency

 Your Answer Advertising Agency




Multiple Choice Multiple Answer

 Question       The feature story is valuable publicity tool and an idea vehicle for helping people
understand :-

 Correct Answer         How to choose , Buy , Use product or service

 Your Answer How to choose , Buy , Use product or service , The material




Multiple Choice Single Answer

 Question       The PR practitioner has to understand and be skilled in the usage and application of all :-

 Correct Answer         Communication Media

 Your Answer Advertisement Media
Select The Blank

 Question      Do not choose a location just because it has network affiliated stations since the
networks often do not use material from their affiliates except for ________ and major crimes.

 Correct Answer         Disasters

 Your Answer Lock outs




        LIST OF ATTEMPTED QUESTIONS AND ANSWERS




True/False

 Question       In Television advertising the sequence followed is Middle, End, Beginning

 Correct Answer         False

 Your Answer False




Select The Blank

 Question       The ________ guides cast members and manages the crew during the shooting of the
ad.

 Correct Answer         Director

 Your Answer Assistant Director
Multiple Choice Multiple Answer

Question      The liability coverage takes care of :-

Correct Answer         Loss of property , Medical Condition , Internal Harrasment in the organization

Your Answer Fire , Loss of property , Medical Condition , Internal Harrasment in the organization




Multiple Choice Single Answer

Question      Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer         Atlantic

Your Answer Atlantic




Multiple Choice Multiple Answer

Question      While releasing the press release check for the

Correct Answer         Headline , Double spaced , Avoided passive voice

Your Answer Headline , Double spaced , Avoided passive voice , Written in a perfect square




Multiple Choice Multiple Answer

Question      In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer         Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Relations , Public Affairs , Public Comunicators




Multiple Choice Multiple Answer
 Question       Advertising primarily reaches out to customer through :-

 Correct Answer         Print , Radio & TV , Internet

 Your Answer Print , Radio & TV , Internet , Wall Paintings




Multiple Choice Multiple Answer

 Question       Another internal roles of PR are that of :-

 Correct Answer         Teaching , Instructing Executives for clear writing , Effective speaking

 Your Answer Teaching , Instructing Executives for clear writing , Effective speaking , Effective
speeches to be given




Multiple Choice Single Answer

 Question       The typed lines should be kept :-

 Correct Answer         50 to 60 characters long

 Your Answer 70 to 80 characters long




Multiple Choice Single Answer

 Question       Those who work for the organization are called as :-

 Correct Answer         Internal Public

 Your Answer Internal Public




Select The Blank
 Question      In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.

 Correct Answer         Mental

 Your Answer Eight




Select The Blank

 Question       Testimony means actual user share their________ in the form of an ad.

 Correct Answer         Experience

 Your Answer Experience




Select The Blank

 Question       Marketers uses the ________ startegy to optimise the use of resources.

 Correct Answer         Segmentation

 Your Answer Penetration




Multiple Choice Multiple Answer

 Question      A PR practitioner have access to a lot of information and are constantly in touch with
news sources related to :-

 Correct Answer         Technology Advancements , Social Changes

 Your Answer Technology Advancements , Social Changes , Financial Changes , Political Changes




True/False
Question       Over all 60 cities were selected for nation wide press conference in J & J case.

Correct Answer         False

Your Answer True




Select The Blank

Question       Public ________ is stronger than legal right or miltary might.

Correct Answer         Opinion

Your Answer Opinion




Multiple Choice Single Answer

Question       In the publicity eras the nature of communiction was :-

Correct Answer         One- way

Your Answer One- way




True/False

Question       Research shows that 70% of buying decisions are made in store.

Correct Answer         True

Your Answer True




Multiple Choice Single Answer

Question       The following "firsts" were observed during the period :-
Correct Answer         1900-1921

Your Answer 1900-1921




Multiple Choice Single Answer

Question       A brand is a valuable :-

Correct Answer         Assest

Your Answer Assest




Select The Blank

Question       The internal publication which was a 4 page news letter was called as ________.

Correct Answer         Update

Your Answer Feedback




Multiple Choice Multiple Answer

Question       The filler items should be in paragraph form with :-

Correct Answer         Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed , Typed on single page , Typed on both the pages




Multiple Choice Single Answer

Question       The term "Publics" means these are all those :-

Correct Answer         People on whom the success or failuer depends
Your Answer People on whom the success or failuer depends




Multiple Choice Single Answer

Question       People are prone to forgive :-

Correct Answer         Mistakes

Your Answer Mistakes




True/False

Question       John Wycliffee took his campaign for church to reform to the people.

Correct Answer         True

Your Answer True




Select The Blank

Question       The words in your headings will usually be for ________ release

Correct Answer         Immediate

Your Answer Immediate




Multiple Choice Multiple Answer

Question       These are Traditional Service Brands

Correct Answer         Food World , Cox & Kings , FedEx

Your Answer Food World , Cox & Kings , FedEx , Coco Cola
Multiple Choice Multiple Answer

 Question      The financial information can be reached by the way of :-

 Correct Answer        Annual General Report , Minutes of AGM , Quaterly Reports

 Your Answer Annual General Report , Minutes of AGM , Quaterly Reports , Share Prices




Match The Following

Question       Correct Answer Your Answer



Clarity of message     Audience understands the message         Mass Media endorsements



Expert Communicator Mass Media endorsements             Partial commitment



Manipulation Techniques         Illogical reasoning     Illogical reasoning



Persuasive speaking    Partial commitment        Irrelevant evidence




Multiple Choice Single Answer

 Question      People get involved with issues or pay attention to message that appeal to their psychic
or :-

 Correct Answer        Economic needs

 Your Answer Esteem needs
Multiple Choice Single Answer

Question       The spokesperson should be :-

Correct Answer         People friendly

Your Answer People friendly




Select The Blank

Question       In green land ice melts for only a few________.

Correct Answer         Months

Your Answer Months




Multiple Choice Multiple Answer

Question       A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer         Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Plausible , Real Estate promotion , Uninhabited




Multiple Choice Multiple Answer

Question       Pope Urban II used communication systems which involved :-

Correct Answer         Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Writing , Word of Mouth , Slogans & Symbols
Multiple Choice Single Answer

Question      Invitations for press conferences should be always :-

Correct Answer        Typed

Your Answer Typed




Multiple Choice Single Answer

Question      A brand is a :-

Correct Answer        Name

Your Answer Name




True/False

Question      J & J offered a reward of $200,000 for capturing the perpetrators.

Correct Answer        False

Your Answer True




True/False

Question      The journalist can publish whatever he wants.

Correct Answer        False

Your Answer True
Multiple Choice Single Answer

 Question      A Public Relation professional who counted over 500 different definitions for PR was
known as :-

 Correct Answer        Rex Harlow

 Your Answer Rex Harlow




Match The Following

Question       Correct Answer Your Answer



Motivation     Monetary, Emotional Return      Monetary, Emotional Return



External Public Media, Suppliers, Trade Associations   Long term associations



Advertisement To inform Potential buyers       To remind the customers.



Maintaining Relationships       Long term associations To inform Potential buyers




Multiple Choice Single Answer

 Question      The San Diego & Electric company is a public utility company that employees :-

 Correct Answer        4700 employees

 Your Answer 4700 employees
Multiple Choice Single Answer

Question       The history of public relations is linked with the growth and maintenance of :-

Correct Answer         Religion

Your Answer Religion




Multiple Choice Single Answer

Question       Public information came into the exsitence at the time of ancient egyptians which are :-

Correct Answer         5000 years ago

Your Answer 4000 years ago




Select The Blank

Question       The advocacy model was built during the middle of ________ century.

Correct Answer         20th

Your Answer 20th




Multiple Choice Single Answer

Question       Press releases are called :-

Correct Answer         Publicity Program

Your Answer Publicity Program




Multiple Choice Single Answer
 Question        The word "brand" has its origns in the word "brandr" which means

 Correct Answer         Burn

 Your Answer Burn




Multiple Choice Single Answer

 Question       The Roman Emperor who used the technique of orchestrating events when he blamed
the burning of rome on the Christians was known as :-

 Correct Answer         Nero

 Your Answer Nero




MULTIPLE CHOICE SINGLE ANSWER

Question

All good companies have a manual of :-

Correct Answer

Operations

Your Answer

Operations

TRUE/FALSE

Question

Internet is part of electronic media

Correct Answer

False

Your Answer

True
TRUE/FALSE

Question

Good companies always speaks first and performs later.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

The term “Publics” means these are all those :-

Correct Answer

People on whom the success or failuer depends

Your Answer

People on whom the success or failuer depends

SELECT THE BLANK

Question

In print media rates depends upon the size, Colour and ________

Correct Answer

Position

Your Answer

Number of words in the ad.

SELECT THE BLANK

Question

For holding a press conference invitations are to be sent and ________ has to be selected.

Correct Answer
Venue

Your Answer

Venue

SELECT THE BLANK

Question

The words in your headings will usually be for ________ release

Correct Answer

Immediate

Your Answer

Immediate

TRUE/FALSE

Question

J and J offered a reward of $200,000 for capturing the perpetrators.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The lesson learnt from Tylenol case was :-

Correct Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control

Your Answer

Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of
Media control
MULTIPLE CHOICE MULTIPLE ANSWER

Question

A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-

Correct Answer

Technology Advancements , Social Changes

Your Answer

Social Changes , Financial Changes , Political Changes

MULTIPLE CHOICE SINGLE ANSWER

Question

A PR should always have a track of :-

Correct Answer

Bottlenecks

Your Answer

Quality of communication exchange

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising research is an :-

Correct Answer

Information Tool

Your Answer

Information Tool

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertisment copy consists of the body copy, Slogans and

Correct Answer
Head Line

Your Answer

Head Line

TRUE/FALSE

Question

During the press conference it is advisible to only communicate the news it should be one way
communication.

Correct Answer

False

Your Answer

True

SELECT THE BLANK

Question

It is the PR practitioners task to ________ and enhance the organisations reputation.

Correct Answer

Protect

Your Answer

Build

SELECT THE BLANK

Question

Planning and Implementation are the efforts done by the organization to influence or ________ public
Policy.

Correct Answer

Change

Your Answer

Improve
MULTIPLE CHOICE MULTIPLE ANSWER

Question

The various types of advertisments are

Correct Answer

Consumer and Retail , National and International , End product or Industrial

Your Answer

Consumer and Retail , National and International , End product or Industrial

MULTIPLE CHOICE MULTIPLE ANSWER

Question

There are three type of situtations in which you can paln an interview with a journalist these are :-

Correct Answer

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Crisis

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Another internal roles of PR are that of :-

Correct Answer

Teaching , Instructing Executives for clear writing , Effective speaking

Your Answer

Teaching , Instructing Executives for clear writing , Effective speaking

MULTIPLE CHOICE SINGLE ANSWER

Question

Everyone has an image, an individual or an organization. The question is, is it bad or

Correct Answer
Good

Your Answer

Good

MULTIPLE CHOICE SINGLE ANSWER

Question

A press conference should be called when there’s a reason for :-

Correct Answer

Two way communication

Your Answer

News to tell

MULTIPLE CHOICE SINGLE ANSWER

Question

If there are pictures with the release, use the phrase with :-

Correct Answer

Art

Your Answer

Art

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The spokesperson should have following skills :-

Correct Answer

Convincing and Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing and Inspiring , Good Orator , Able to address gathering

MULTIPLE CHOICE MULTIPLE ANSWER
Question

Choosing a city for press conference depends upon the level you are working with :-

Correct Answer

National , Regional , Business

Your Answer

National , Regional , Global

TRUE/FALSE

Question

Once you have invited the reporters there is no need to remind them.

Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

The fundamental democracy that played a major role in the American Campaign

Correct Answer

True

Your Answer

True

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The design princples can been arranged by different elements viz.

Correct Answer

Balance , Proportion , Sequence
Your Answer

Balance , Proportion , Sequence

MULTIPLE CHOICE SINGLE ANSWER

Question

In a corporate identity if the building is constructed of granite and glass it sends out signals of :-

Correct Answer

Prosperity and Competence

Your Answer

Rich and Famous

TRUE/FALSE

Question

A fact sheet runs into a single page

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The buyers buy for business or non profit motives, these consists of

Correct Answer

Businesses , Government , Non-Government Organisation

Your Answer

Businesses , Government , Non-Government Organisation

SELECT THE BLANK

Question
Firestone used to sell millions of tyres at the rate of ________.

Correct Answer

50$

Your Answer

40$

SELECT THE BLANK

Question

Johnson and Johnson shampoo for kids is an example of ________.

Correct Answer

Demographic

Your Answer

Demographic

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Speakers on Radio and TV

Showcase of Unique abilities

Advertising

Generating Publicity

Good Work of Organization

Long term Business Strategy

Urgent Information to be communicated

Media Community

Media Community
Invite Speakers

Long term Business Strategy

Good Work of Organization

TRUE/FALSE

Question

Many companies do not use symbols.

Correct Answer

True

Your Answer

False

SELECT THE BLANK

Question

Skilful media relations involves treading the fine line between catering for the ________.

Correct Answer

Organization

Your Answer

Customers

TRUE/FALSE

Question

The print media consists of newspaper and magzines.

Correct Answer

True

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER
Question

If press conference does not have the purpose it will result in loss of :-

Correct Answer

Credibility

Your Answer

Credibility

SELECT THE BLANK

Question

Public ________ is stronger than legal right or miltary might.

Correct Answer

Opinion

Your Answer

Opinion

MULTIPLE CHOICE SINGLE ANSWER

Question

The San Diego and Electric company had placed order with certain :-

Correct Answer

Arab companies

Your Answer

Arab companies

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The press kits desgined by Johnson and Johnson included :-

Correct Answer

J and J history , Name of top people , Financial results
Your Answer

J and J history , Name of top people , Financial results

MULTIPLE CHOICE SINGLE ANSWER

Question

While scheduling the press conferences be aware of the :-

Correct Answer

Media Deadlines

Your Answer

Media Deadlines

SELECT THE BLANK

Question

Organisations use a variety of spokespersons depending upon the ________and the audience.

Correct Answer

Message

Your Answer

Message

TRUE/FALSE

Question

In Mumbai there are reporters who specialize in stories relating to the Government.

Correct Answer

False

Your Answer

False

MATCH THE FOLLOWING

Question
Correct Answer

Your Answer

Clarity of message

Audience understands the message

Audience understands the message

Expert Communicator

Mass Media endorsements

Mass Media endorsements

Manipulation Techniques

Illogical reasoning

Illogical reasoning

Persuasive speaking

Partial commitment

Partial commitment

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Plausible , Uninhabited

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The crisis management team should have the ability of :-

Correct Answer
Irregular Hours , No Sleep , Working hours long

Your Answer

Irregular Hours , Working hours long , to handle situation effectively

SELECT THE BLANK

Question

Samples of new safety packaging were ________

Correct Answer

Distributed

Your Answer

Distributed



LIST OF ATTEMPTED QUESTIONS AND ANSWERS

SELECT THE BLANK

Question

Tapping groups attitudes is called as ________.

Correct Answer

Channeling

Your Answer

Channeling

MULTIPLE CHOICE MULTIPLE ANSWER

Question

In DAGMAR model the different stages are:

Correct Answer

Awareness , Comprehension , Conviction

Your Answer
Awareness , Comprehension , Conviction

TRUE/FALSE

Question

Tests were made on 9 million recalled capsules of J AND J

Correct Answer

False

Your Answer

False

SELECT THE BLANK

Question

Story-board corresponds to the layout which is illustrated ________

Correct Answer

Frame by Frame

Your Answer

Frame by Frame

SELECT THE BLANK

Question

The copywriter is responsible for writing the copy of the advertisment in terms of ________

Correct Answer

Words

Your Answer

Words

MULTIPLE CHOICE SINGLE ANSWER

Question

A number of agencies are now focusing on :
Correct Answer

Research

Your Answer

Consumers

TRUE/FALSE

Question

The market share fell from 37 % to 23%.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Those who work for the organization are called as :-

Correct Answer

Internal Public

Your Answer

Internal Public

MULTIPLE CHOICE SINGLE ANSWER

Question

The following “firsts” were observed during the period :-

Correct Answer

1900-1921

Your Answer

1900-1921
MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising that is delivered directly to the consumer by mail refers to

Correct Answer

Direct Mail

Your Answer

Direct Mail

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Media relations are very important this is largely due to the vast number of :-

Correct Answer

Publications , Television AND Radio Channels , Websites

Your Answer

Television AND Radio Channels , Websites , Advertisements

MULTIPLE CHOICE SINGLE ANSWER

Question

The spokesperson should be :-

Correct Answer

People friendly

Your Answer

Smart AND Intellegent

SELECT THE BLANK

Question

The internal publication which was a 4 page news letter was called as ________.

Correct Answer
Update

Your Answer

Update

MULTIPLE CHOICE MULTIPLE ANSWER

Question

While releasing the press release check for the

Correct Answer

Headline , Double spaced , Avoided passive voice

Your Answer

Headline , Double spaced , Written in a perfect square

MULTIPLE CHOICE SINGLE ANSWER

Question

Invitations for press conferences should be always :-

Correct Answer

Typed

Your Answer

Typed

TRUE/FALSE

Question

In the style always use a passive voice

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER
Question

Pope Urban II used communication systems which involved :-

Correct Answer

Writing , Word of Mouth , Slogans AND Symbols

Your Answer

Writing , Word of Mouth , Slogans AND Symbols

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The Creative services department includes

Correct Answer

Creative Director , Art Director , Copy Writer

Your Answer

Creative Director , Art Director , Copy Writer

MULTIPLE CHOICE SINGLE ANSWER

Question

A crisis often gathers momentum with great :-

Correct Answer

Rapidity

Your Answer

Speed

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

Correct Answer

Salient , Answer a felt need , Logical course of action
Your Answer

Salient , Answer a felt need , Logical course of action

TRUE/FALSE

Question

In all press conferences there is a demonstration of the product.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer

Speeches , Books , Pamphlets

Your Answer

Hoardings , Books , Pamphlets

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Motivation

Monetary, Emotional Return

Monetary, Emotional Return

External Public

Media, Suppliers, Trade Associations
Media, Suppliers, Trade Associations

Advertisement

To inform Potential buyers

To inform Potential buyers

Maintaining Relationships

Long term associations

Long term associations

SELECT THE BLANK

Question

Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer

Coverage

Your Answer

Chance

TRUE/FALSE

Question

Over all 60 cities were selected for nation wide press conference in J AND J case.

Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

Abraham Maslow was a great Philosopher.

Correct Answer
False

Your Answer

True

TRUE/FALSE

Question

The better informed employees are likely to spread damaging misinformation.

Correct Answer

False

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER

Question

A successful advertisment works when it fulfills desire and

Correct Answer

Need

Your Answer

Need

SELECT THE BLANK

Question

Do not choose a location just because it has network affiliated stations since the networks often do not
use material from their affiliates except for ________ and major crimes.

Correct Answer

Disasters

Your Answer

Disasters

SELECT THE BLANK
Question

The The release should end with ‘ -30-’ or ________

Correct Answer

“****”

Your Answer

“****”

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertsment actually grew up after the

Correct Answer

Second World War

Your Answer

First World War

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Media Strategy

Determine Geographic spread

Determine Geographic spread

Print Media

Newspapers AND Magazines

Newspapers AND Magazines

Electronic Media

Redio, Television
Redio, Television

Media Objective

Target Audience, Reach AND Frequency

Target Audience, Reach AND Frequency

TRUE/FALSE

Question

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question

In communication process the source ________ the messages.

Correct Answer

Encodes

Your Answer

Encodes

MULTIPLE CHOICE SINGLE ANSWER

Question

Reputations are not built overnight they are the sum of cumulative actions over a period of :-

Correct Answer

Time

Your Answer

Time
MULTIPLE CHOICE MULTIPLE ANSWER

Question

Expert communicators use a number of devices such as :-

Correct Answer

Drama , Statistics , Examples

Your Answer

Statistics , Examples , Shows

MULTIPLE CHOICE MULTIPLE ANSWER

Question

In nineteenth century food processing industry began famous and reputed names which came into lime
light were

Correct Answer

Nestles , Cadburys , Kellogs

Your Answer

Nestles , Cadburys , Kellogs

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Business magzines are categorised into the following :

Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer

Trade Publications , Industrial Magzines , Professional Magzines

SELECT THE BLANK

Question

You may work within a ________ constrained by policies and procedures.

Correct Answer
Hierarchy

Your Answer

Hierarchy

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The most persuasive messages are :-

Correct Answer

Direct , Simply expressed , Contains one primary data

Your Answer

Direct , Simply expressed , Contains one primary data

SELECT THE BLANK

Question

The advocacy model was built during the middle of ________ century.

Correct Answer

20th

Your Answer

18th

SELECT THE BLANK

Question

If you have a website include the ________ in your heading.

Correct Answer

URL

Your Answer

URL

MULTIPLE CHOICE MULTIPLE ANSWER
Question

A number of activities at the community level that are practised are :-

Correct Answer

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood

Your Answer

Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the
neighbourhood

MULTIPLE CHOICE SINGLE ANSWER

Question

Media agencies handles:

Correct Answer

Media Planning AND Buying

Your Answer

Media Planning AND Buying

TRUE/FALSE

Question

Day by day the crime rate is controlled through out the world.

Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

The spokesperson should be Verbose.

Correct Answer
False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Check for the passage ways, door ways, and elevators large enough to accommodate :-

Correct Answer

Bulky equipment

Your Answer

Bulky equipment




LIST OF ATTEMPTED QUESTIONS AND ANSWERS

SELECT THE BLANK

Question

Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer

Coverage

Your Answer

Coverage

TRUE/FALSE

Question

Public relations does not have a strong industry association to guide its growth in a controlled manner.

Correct Answer

True
Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Reputations are not built overnight they are the sum of cumulative actions over a period of :-

Correct Answer

Time

Your Answer

Time

TRUE/FALSE

Question

During the press conference it is advisible to only communicate the news it should be one way
communication.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-

Correct Answer

1896

Your Answer

1875

MULTIPLE CHOICE MULTIPLE ANSWER

Question
The functions of an advertising agency are

Correct Answer

Account Management , Planning, Creativity,Production , Media and Agency Management

Your Answer

Planning, Creativity,Production , Media and Agency Management , After sales AND Services
Management

MULTIPLE CHOICE MULTIPLE ANSWER

Question

What should the feature story highlight?

Correct Answer

Unkown facet , Product , Cause

Your Answer

Unkown facet , Product , Cause

TRUE/FALSE

Question

Research shows that 70% of buying decisions are made in store.

Correct Answer

True

Your Answer

True

TRUE/FALSE

Question

The Body Copy consists of the main text.

Correct Answer

True

Your Answer
True

SELECT THE BLANK

Question

The observers are paid to watch and ________

Correct Answer

Write

Your Answer

Write

MULTIPLE CHOICE SINGLE ANSWER

Question

A crisis by its very nature comes :-

Correct Answer

Unannounced

Your Answer

Unannounced

SELECT THE BLANK

Question

More and more people began to read newspaper and ________

Correct Answer

Magzine

Your Answer

Magzine

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The spokesperson should have following skills :-
Correct Answer

Convincing AND Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing AND Inspiring , Good Orator , Able to address gathering

MULTIPLE CHOICE SINGLE ANSWER

Question

The corporate identity of an organisation is sum of all :-

Correct Answer

Visual cues

Your Answer

Social workforce

TRUE/FALSE

Question

Internet is part of electronic media

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

The process of identifying and advertising to a group of prime prospect is called as

Correct Answer

Target Marketing

Your Answer

Target Marketing
TRUE/FALSE

Question

Very often the presence of a well known celebrity can liven up a routine company function

Correct Answer

True

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER

Question

A Public Relation professional who counted over 500 different definitions for PR was known as :-

Correct Answer

Rex Harlow

Your Answer

Dennis Martin

MULTIPLE CHOICE SINGLE ANSWER

Question

Public information came into the exsitence at the time of ancient egyptians which are :-

Correct Answer

5000 years ago

Your Answer

5000 years ago

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Adams legacy also inculded :-

Correct Answer
Newspaper essays , Speeches , Parades

Your Answer

Newspaper essays , Speeches , Posters

MULTIPLE CHOICE SINGLE ANSWER

Question

Public Relation practitioners play a dual role, they are advisiors as well as :-

Correct Answer

Counsellors

Your Answer

Counsellors

SELECT THE BLANK

Question

If you do the right think you have to make sure that people ________ about it.

Correct Answer

Hear

Your Answer

Hear

SELECT THE BLANK

Question

If you have a website include the ________ in your heading.

Correct Answer

URL

Your Answer

URL

TRUE/FALSE
Question

The advertising plan basically focuses on Target, Message AND Media

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question

Skilful media relations involves treading the fine line between catering for the ________.

Correct Answer

Organization

Your Answer

Organization

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The Creative services department includes

Correct Answer

Creative Director , Art Director , Copy Writer

Your Answer

Creative Director , Art Director , Copy Writer

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Research planning includes

Correct Answer

Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer

Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

MULTIPLE CHOICE SINGLE ANSWER

Question

People are good at :-

Correct Answer

Reacting

Your Answer

Reacting

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Culture means

Correct Answer

Values , Perception , Beliefs

Your Answer

Values , Perception , Beliefs

SELECT THE BLANK

Question

The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer

24

Your Answer

24

TRUE/FALSE

Question
In the style always use a passive voice

Correct Answer

False

Your Answer

True

MULTIPLE CHOICE SINGLE ANSWER

Question

The Body Copy is also called as

Correct Answer

Main Text

Your Answer

Text

MULTIPLE CHOICE SINGLE ANSWER

Question

In every organisation there are requirements for the management to communicate with different
audiences this sort of communication is called as :-

Correct Answer

One to many communication

Your Answer

Public Speech

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The financial information can be reached by the way of :-

Correct Answer

Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer
Annual General Report , Quaterly Reports , Share Prices

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Promoting AND Elaborating events

Boston Massacre

Pamphlet

Public Relation Startegies

Publications

Publications

Persuasive communication

Western Social

Newspaper

Harvard

Pamphlet

Western Social

SELECT THE BLANK

Question

Organisations use a variety of spokespersons depending upon the ________and the audience.

Correct Answer

Message

Your Answer

Message

MULTIPLE CHOICE MULTIPLE ANSWER
Question

In advertsement collateral material refers to

Correct Answer

Brochures , Video Tapes , Product Leaflets

Your Answer

Insertions , Brochures , Product Leaflets

SELECT THE BLANK

Question

The video tele conference of J AND J was of ________ minutes.

Correct Answer

90

Your Answer

90

TRUE/FALSE

Question

The print media consists of newspaper and magzines.

Correct Answer

True

Your Answer

True

TRUE/FALSE

Question

Day by day the crime rate is controlled through out the world.

Correct Answer

False
Your Answer

False

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Invitations

Reporter

Editor, Journalist

Photographs

Invitation

TV Crew

Media Events

Press Conference

Technicians

Reminder calls

Editor, Journalist

Press Conference

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer

Speeches , Books , Pamphlets

Your Answer

Speeches , Books , Pamphlets
MULTIPLE CHOICE MULTIPLE ANSWER

Question

Researching, conducting and evaluating on a continual basis are program of action. These are done to
achieve public understanding, these may also include :-

Correct Answer

Marketing , Financial fund raising , Employee Community

Your Answer

Marketing , Financial fund raising , Employee Community

MULTIPLE CHOICE MULTIPLE ANSWER

Question

There are three type of situtations in which you can paln an interview with a journalist these are :-

Correct Answer

Proactive , Reactive , Crisis

Your Answer

Proactive , Reactive , Crisis

SELECT THE BLANK

Question

In print media rates depends upon the size, Colour and ________

Correct Answer

Position

Your Answer

Position

SELECT THE BLANK

Question

Traditionally the PR program is divided into ________.

Correct Answer
Internal AND External programs

Your Answer

Internal AND External programs

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertisers describe consumer audience through

Correct Answer

Demographics

Your Answer

Phsycological



LIST OF ATTEMPTED QUESTIONS AND ANSWERS

MULTIPLE CHOICE SINGLE ANSWER

Question

In a crisis, in management team, every person must be capable of working under extreme :-

Correct Answer

Pressure

Your Answer

Pressure

SELECT THE BLANK

Question

It is difficult task as it is peoples actions that builds or destroys ________ of an organization.

Correct Answer

Reputation

Your Answer
Image

MULTIPLE CHOICE MULTIPLE ANSWER

Question

In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer

Public Information , Public Relations , Public Affairs

Your Answer

Public Information , Public Relations , Public Comunicators

SELECT THE BLANK

Question

Public ________ is stronger than legal right or miltary might.

Correct Answer

Opinion

Your Answer

Opinion

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Stories

newworthy

Pyramid

Date

Heading

Date of Birth
Copy

Pyramid

newworthy

Accuracy

Life blood

Year of coperation

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The invitation format should also cover :-

Correct Answer

Why , How , What

Your Answer

Why , How , What

MULTIPLE CHOICE MULTIPLE ANSWER

Question

The feature story is valuable publicity tool and an idea vehicle for helping people understand :-

Correct Answer

How to choose , Buy , Use product or service

Your Answer

How to choose , Buy , Use product or service

SELECT THE BLANK

Question

The copywriter is responsible for writing the copy of the advertisment in terms of ________

Correct Answer

Words
Your Answer

Words

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising contributes to

Correct Answer

Profits

Your Answer

Increase in sales

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertsment actually grew up after the

Correct Answer

Second World war.

Your Answer

Second World war.

MULTIPLE CHOICE SINGLE ANSWER

Question

A brand is a valuable :-

Correct Answer

Assest

Your Answer

Name

SELECT THE BLANK

Question
The ________ revolution led to number of inventions that had an impact on communications.

Correct Answer

Industrial

Your Answer

Industrial

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertisments in those days were laid out like our present day

Correct Answer

Classified advertisment

Your Answer

Classified advertisment

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Business magzines are categorised into the following :

Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer

Trade Publications , Industrial Magzines , Professional Magzines

MULTIPLE CHOICE SINGLE ANSWER

Question

If press conference does not have the purpose it will result in loss of :-

Correct Answer

Credibility

Your Answer
Credibility

TRUE/FALSE

Question

Over all 60 cities were selected for nation wide press conference in J AND J case.

Correct Answer

False

Your Answer

False

TRUE/FALSE

Question

Tests were made on 9 million recalled capsules of J AND J

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

If any of your media contacts express a strong wish not to be reminded make a note of that and honour
their :-

Correct Answer

Preferences

Your Answer

Preferences

MULTIPLE CHOICE MULTIPLE ANSWER

Question

While releasing the press release check for the
Correct Answer

Headline , Double spaced , Avoided passive voice

Your Answer

Headline , Double spaced , Avoided passive voice

TRUE/FALSE

Question

FYI stands for For Your Information

Correct Answer

True

Your Answer

True

TRUE/FALSE

Question

Erik Thovaldson named the island as greenland.

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question

J AND J also campaigns with the ________ .

Correct Answer

Government

Your Answer

Government
MULTIPLE CHOICE SINGLE ANSWER

Question

The typed lines should be kept :-

Correct Answer

50 to 60 characters long

Your Answer

50 to 60 characters long

TRUE/FALSE

Question

In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Real Estate promotion

TRUE/FALSE

Question

Unfortunately statistics prove that more often it is the female employees who get harassed by their
male counterparts.

Correct Answer
True

Your Answer

True

TRUE/FALSE

Question

The first advertisinment on A AND F pears bought a picture tilted “bubbles” was launched in 1886.

Correct Answer

True

Your Answer

True

SELECT THE BLANK

Question

Johnson AND Johnson shampoo for kids is an example of ________.

Correct Answer

Demographic

Your Answer

Demographic

MULTIPLE CHOICE SINGLE ANSWER

Question

Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an

Correct Answer

Identified sponsor

Your Answer

Identified sponsor

MULTIPLE CHOICE SINGLE ANSWER
Question

To become a good and well known Public Relation practitioner, one should develop numerous :-

Correct Answer

Skills

Your Answer

Skills

MULTIPLE CHOICE MULTIPLE ANSWER

Question

A PR practitioner have access to a lot of information and are constantly in touch with news sources
related to :-

Correct Answer

Technology Advancements , Social Changes

Your Answer

Technology Advancements , Social Changes

SELECT THE BLANK

Question

Testimony means actual user share their________ in the form of an ad.

Correct Answer

Experience

Your Answer

Experience

MULTIPLE CHOICE MULTIPLE ANSWER

Question

These are Traditional Service Brands

Correct Answer

Food World , Cox AND Kings , FedEx
Your Answer

Food World , Cox AND Kings , FedEx

MULTIPLE CHOICE SINGLE ANSWER

Question

Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer

Atlantic

Your Answer

Atlantic

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Media relations are very important this is largely due to the vast number of :-

Correct Answer

Publications , Television AND Radio Channels , Websites

Your Answer

Publications , Television AND Radio Channels , Websites

MULTIPLE CHOICE MULTIPLE ANSWER

Question

People forget mistakes than brow beaten by

Correct Answer

Cunning , Manipulative , Explanations

Your Answer

Cunning , Manipulative , Explanations

TRUE/FALSE

Question
India is the hope of free world.

Correct Answer

False

Your Answer

False

MULTIPLE CHOICE SINGLE ANSWER

Question

Marketing objectives are referred in terms of :

Correct Answer

Sales

Your Answer

Sales

SELECT THE BLANK

Question

During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.

Correct Answer

75

Your Answer

75

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

Correct Answer

Salient , Answer a felt need , Logical course of action

Your Answer
Salient , Answer a felt need , Logical course of action

SELECT THE BLANK

Question

Samples of new safety packaging were ________

Correct Answer

Distributed

Your Answer

Distributed

MULTIPLE CHOICE SINGLE ANSWER

Question

The term “Publics” means these are all those :-

Correct Answer

People on whom the success or failuer depends

Your Answer

People on whom the success or failuer depends

SELECT THE BLANK

Question

In the DAGMAR model it is based on the premise that there are series of ________ steps through which
a brand must climb.

Correct Answer

Mental

Your Answer

Mental

MULTIPLE CHOICE MULTIPLE ANSWER

Question

Choosing a city for press conference depends upon the level you are working with :-
Correct Answer

National , Regional , Business

Your Answer

National , Regional , Business

SELECT THE BLANK

Question

Apple computers made their campaign in the year ________ which people were dying to see.

Correct Answer

1984

Your Answer

1984

TRUE/FALSE

Question

A fact sheet runs into a single page

Correct Answer

False

Your Answer

True

MATCH THE FOLLOWING

Question

Correct Answer

Your Answer

Advertising in eighties saw

Address to specific consumers

Address to specific consumers
The Beginning of Advertising

Exchange of goods

Exchange of goods

Invention of the printing press

Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste

For toothpaste



ADVERTISING AND PUBLIC RELATIONS

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

SELECT THE BLANK

Question Story-board corresponds to the layout which is

illustrated ________

Correct Answer Frame by Frame

Your Answer Frame by Frame

MULTIPLE CHOICE SINGLE ANSWER

Question In a corporate identity if the building is constructed of

granite and glass it sends out signals of :-

Correct Answer Prosperity & Competence

Your Answer Truth & Honest

SELECT THE BLANK

Question The words in your headings will usually be for ________

release
Correct Answer Immediate

Your Answer Immediate

TRUE/FALSE

Question The first advertisinment on A & F pears bought a picture

tilted “bubbles” was launched in 1886.

Correct Answer True

Your Answer True

MULTIPLE CHOICE MULTIPLE ANSWER

Question Media relations are very important this is largely due to

the vast number of :-

Correct Answer Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels ,

Advertisements

MULTIPLE CHOICE SINGLE ANSWER

Question A PR should be expert in analysing the media’s :-

Correct Answer Strength & Weakness

Your Answer Merits & Demerits

MULTIPLE CHOICE MULTIPLE ANSWER

Question Pope Urban II used communication systems which involved :-

Correct Answer Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Word of Mouth , Slogans & Symbols

MULTIPLE CHOICE SINGLE ANSWER

Question All good companies have a manual of :-

Correct Answer Operations

Your Answer Operations
SELECT THE BLANK

Question Organisations use a variety of spokespersons depending

upon the ________and the audience.

Correct Answer Message

Your Answer Message

MULTIPLE CHOICE MULTIPLE ANSWER

Question The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed , Contains one primary data

SELECT THE BLANK

Question It maddens reporters to spend time at a press conference

when they could have been given the same information in a ________.

Correct Answer Press release

Your Answer Press release

SELECT THE BLANK

Question Sometimes female employees have to travel ________

Correct Answer Outstation

Your Answer Abroad

MULTIPLE CHOICE SINGLE ANSWER

Question A Public Relation professional who counted over 500

different definitions for PR was known as :-

Correct Answer Rex Harlow

Your Answer Rex Kirby

MULTIPLE CHOICE SINGLE ANSWER

Question Erik Thorvaldson discovered an uninhabited of ice and
snow in North :-

Correct Answer Atlantic

Your Answer America

MATCH THE FOLLOWING

Question Correct Answer Your Answer

Information about working conditions Safety measures Safety measures

Government Information efforts are to Eduacting the administrators

and bureaucrats Eduacting the administrators and bureaucrats

Coroporate success depends on workforce that believes in beign

treated fairly believes in beign treated fairly

Director of corporate communication Director of public Relations

Director of public Relations

MULTIPLE CHOICE SINGLE ANSWER

Question It is universal preference that we like to hear the story

from the :-

Correct Answer Horses mouth

Your Answer Horses mouth

TRUE/FALSE

Question The advertising plan basically focuses on Target, Message

& Media

Correct Answer True

Your Answer True

SELECT THE BLANK

Question Luminaries help the launch of ________.

Correct Answer Apple
Your Answer Apple

TRUE/FALSE

Question J & J offered a reward of $200,000 for capturing the

perpetrators.

Correct Answer False

Your Answer True

SELECT THE BLANK

Question The video tele conference of J & J was of ________ minutes.

Correct Answer 90

Your Answer 90

SELECT THE BLANK

Question A product becomes a brand when the product delivers a

________

Correct Answer Functional Benefit

Your Answer Positioning Benefit

MULTIPLE CHOICE SINGLE ANSWER

Question People are prone to forgive :-

Correct Answer Mistakes

Your Answer Mistakes

SELECT THE BLANK

Question It is difficult task as it is peoples actions that builds

or destroys ________ of an organization.

Correct Answer Reputation

Your Answer Reputation

MULTIPLE CHOICE MULTIPLE ANSWER
Question The designs elements comprises of

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Space , Graphics &

Illustrations

TRUE/FALSE

Question The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True

TRUE/FALSE

Question In all press conferences there is a demonstration of the

product.

Correct Answer False

Your Answer False

SELECT THE BLANK

Question For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience

MULTIPLE CHOICE SINGLE ANSWER

Question Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer One way Form

MULTIPLE CHOICE MULTIPLE ANSWER

Question For impact on communication the industrial revolution

invented the

Correct Answer Telephone , Telegraph , Photography
Your Answer Photography , Telephone , Television

MULTIPLE CHOICE MULTIPLE ANSWER

Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Brochures , Product Leaflets

SELECT THE BLANK

Question The production department is responsible for ________ the

creative concepts.

Correct Answer Translating

Your Answer Producing

MULTIPLE CHOICE MULTIPLE ANSWER

Question One can interact with PRO at the :-

Correct Answer Railway Station , Government Offices , Press

Your Answer Government Offices , Press

MULTIPLE CHOICE SINGLE ANSWER

Question In a crisis, in management team, every person must be

capable of working under extreme :-

Correct Answer Pressure

Your Answer Pressure

TRUE/FALSE

Question Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

MULTIPLE CHOICE SINGLE ANSWER

Question The San Diego & Electric company had placed order with
certain :-

Correct Answer Arab companies

Your Answer Russian companies

MULTIPLE CHOICE MULTIPLE ANSWER

Question The press kits desgined by Johnson & Johnson included :-

Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

MATCH THE FOLLOWING

Question Correct Answer Your Answer

Relationship Symmetrical Model Symmetrical Model

Publicity Press Agentry Model Grunig Model

Information Public Information Model Public Information Model

Advocacy Asymmetrical Model Asymmetrical Model

MULTIPLE CHOICE MULTIPLE ANSWER

Question The invitation format should also cover :-

Correct Answer Why , How , What

Your Answer Why , What , Whose

MULTIPLE CHOICE SINGLE ANSWER

Question Public Relation practitioners play a dual role, they are

advisiors as well as :-

Correct Answer Counsellors

Your Answer Counsellors

TRUE/FALSE

Question The print media consists of newspaper and magzines.

Correct Answer True
Your Answer True

MULTIPLE CHOICE SINGLE ANSWER

Question Advertising research is an :-

Correct Answer Information Tool

Your Answer Marketing Tool

TRUE/FALSE

Question Very often the presence of a well known celebrity can

liven up a routine company function

Correct Answer True

Your Answer True

MULTIPLE CHOICE MULTIPLE ANSWER

Question The functions of an advertising agency are

Correct Answer Account Management , Planning,

Creativity,Production , Media and Agency Management

Your Answer Planning, Creativity,Production , Media and Agency

Management

MULTIPLE CHOICE MULTIPLE ANSWER

Question In nineteenth century food processing industry began

famous and reputed names which came into lime light were

Correct Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Coke

TRUE/FALSE

Question Over all 60 cities were selected for nation wide press

conference in J & J case.

Correct Answer False
Your Answer True

TRUE/FALSE

Question Abraham Maslow was a great Philosopher.

Correct Answer False

Your Answer False

MULTIPLE CHOICE MULTIPLE ANSWER

Question The PR practitioner advises management on preparing the

policy frame works and also develops systems for implementation, they

also make sure that no job candidates are discriminated against any

particular

Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

				
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