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How facebook uses facebook

VIEWS: 39 PAGES: 25

									How Facebook Uses Facebook


Matt Hicks
July 20, 2010
    9 Million+ Monthly Actives
      1 Million Daily Actives
13.5 Million People Like the Page
@facebook wtf r u doing on Twitter?
Components of a launch


               Explanation of PR role in producing
               content

               1) All major announcements on blog/FB
               Page

               2) PR working with product/business
               leads

               3)




  Facebook          Facebook                           Targeted Facebook
    Blog            Data Team                             Page Status
Feeding the social media beast



          Status Updates
           Posted Links
              Photos
            Blog Posts
              Videos
Producing features




                     Your Stories
Producing features




                 Facebook Tips
Producing features




                 Topical Tours
Producing features




                     Q&As
Producing features




                Story of the Week
Finding authentic voices
  Employee crowdsourcing
                   Finding authentic voices
                                     Guest bloggers




Public figures                       First person users                  Partners




                                     Guest bloggers
                                                          Authors and journalists
                 Critics/activists
Style for the Short Form
Be Brief: Say more with fewer words


Be Direct and Authentic: Avoid adjectives, marketingese


Be Casual: Simple language; colloquial, abbreviations, non-AP style OK


Be Personal: Use 2nd person and avoid ³users´


Make a Call to Action: Ask readers to do something or answer a
question
www.facebook.com/facebook

blog.facebook.com

@facebook

www.youtube.com/facebook
(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

								
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