From Social Graph to Interest Graph: Twitter Tells You to Follow

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					From Social Graph to Interest Graph: Twitter
Tells You to Follow
By Brian Solis, blogger at BrianSolis.com and principal of FutureWorks, Author of the highly
acclaimed book on social business Engage!




Twitter is introducing a new Tab to its redesigned social dashboard. Depending on which test you’re
part of, you may already see “People” or “Find People” just to the right of the Messages link at the
top. This new feature is the culmination of Twitter’s work to enhance your experience within the
rapid-fire micro information exchange. While this isn’t Tweet-stopping news, it is important.

By clicking through, we open a window that allows us to look beyond our egosystem to explore the
topics and tweeple who also contribute to the Twitterverse. Doing so reveals that our world is in fact,
not flat. And, we also discover parallel universes that could benefit from our connection as well as
benefit our social existence.

This is about who we know and who we should know.

We teach.

We learn.

We grow.

As a result…the magnetism of the network grows stronger, until it becomes part of our human nature,
an extension of who we are and what we do. Indeed, Twitter is gradually migrating us from social
graphs to interest graphs. Why? Because Twitter needs us to grow and shape our connections to
keep us focused on our attention streams and to cultivate a rich landscape of contextual
networks or nicheworks around interests, topics and memes. Aside from creating a valuable
exchange for information commerce, interest graphs improve how people learn, discover, share and
communicate. Nicheworks are also incredibly monetizable and may in fact, represent the future of
marketing, service, and advertising.

Who to Follow

WTF (couldn’t resist) introduces us to the people who are connected to friends and friends of
friends as well as those whose Tweets echo similarities to our own. Here we learn more about
people, their recent Tweets and are given the ability to follow them or add them to a list on the spot.




(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
Once on the WTF page, we’re presented with new tabs to help us expand and refine our interest
graph, “Browse Interests” and “Find Friends.”




(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
Browsing interests is also extremely intuitive. Simply browse top-level topics and Twitter’s human
algorithmintroduces you to a qualified set of individuals and branded accounts. This same
technology will eventually escalate beyond connections as we start to explore the world of social
networks and conversations topredict behavior, outcomes, and events.

Interest graphs aren’t limited to Twitter. Every social network competing for your attention and
connections will nurture the maturation of social and interest graphs. As architects of our own online
experiences, it improves how quickly relevant information and people find us, our ability to develop
and better our online persona, and ultimately how we positively affect those who follow us.

(h/t TechCrunch)

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Facebook




(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
Brian Solis is globally recognized as one of most prominent thought leaders and
published authors in new media. A digital analyst, sociologist, and futurist, Solis has
studied and influenced the effects of emerging media in business, culture and the
convergence of marketing, communications, and publishing. He is principal of
FutureWorks, an award-winning business management and New Media consultancy in
San Francisco and has led change management and social programs for Fortune 500
companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among
the top of world's leading business and marketing websites.

Solis is the author of Engage! The complete guide for businesses to build, cultivate and
measure success in the new Web.




Connect with Brian Solis on Twitter, LinkedIn, Facebook
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(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

				
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Description: Twitter is introducing a new Tab to its redesigned social dashboard. Depending on which test you’re part of, you may already see “People” or “Find People” just to the right of the Messages link at the top. This new feature is the culmination of Twitter’s work to enhance your experience within the rapid-fire micro information exchange. While this isn’t Tweet-stopping news, it is important. By clicking through, we open a window that allows us to look beyond our egosystem to explore the topics and tweeple who also contribute to the Twitterverse. Doing so reveals that our world is in fact, not flat. And, we also discover parallel universes that could benefit from our connection as well as benefit our social existence.