Best of 2010: We the People by briansolis


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									Best of 2010: We the People
By Brian Solis, blogger at and principal of FutureWorks, Author of the highly
acclaimed book on social business Engage!

There’s an old saying that I think about more and more as I study technology and its impact on
behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is
indeed changing and us along with it. Whether its through social networks or digital lifestyle products
such as iPhones and Kindles, we adapting and perhaps evolving as a result.

Through social networks such as Facebook, Twitter and FourSquare, we are learning to live our
lives online, revealing a bit more about ourselves with every status update, check-in, tweet and
social object we publish. With the rise of iPhones, iPads, and iPods, people now march to their own
soundtracks. In curious ways, we’re creating a perceived introverted nation of earbudsmen, small
armies of people with heads down and white earbuds complementing every ensemble.

Indeed, technology is changing and as it does, it improves how we learn, share, discover, and
communicate with one another. It’s part who we know and also who we should know that defines our
online experience and the information that flows through our social streams.

In 2010 we saw the beginning of the shift from social graph to interest graph. In 2011, we will
consider the power and rewards of curation and filtration to improve online experiences. Our
networks will expand and contract until we find a comfortable cadence and caliber of relationships
and information that falls between overload and scarcity. Our social streams will improve through the
quality of our connections, not the quantity.

And if you decide not to follow or friend someone back, please don’t take it so hard when guilt,
displeasure, or disappointment is fired across your bow. We are each responsible for what we share
and how we interact online, creating an alternative form of currency and resulting capital.
Connections are not about reciprocity, they’re about mutual value. It’s freedom of Tweet, blended
with a heaping portion of judgment and intent, with a dash of digital inner monologue added for good

(cc) Brian Solis, - Twitter, @briansolis
measure. The ability to publish is a right that marks a rite of passage. And in the end, we define our
persona through our actions and words and earn the relationships we deserve.

Please read and share:

The 2010 Series on You…

1. Who is the Me in Social Media

2. I Tweet There I Am

3. Once More, with Feeling: Making Sense of Social Media

4. The First Amendment of Social Media: Freedom of Tweet

5. Facebook Groups Give Rise to Social Nicheworking

6. Social Capital and the Social Economy

Connect with Brian Solis on Twitter, LinkedIn, Facebook

(cc) Brian Solis, - Twitter, @briansolis
Brian Solis is globally recognized as one of most prominent thought leaders and
published authors in new media. A digital analyst, sociologist, and futurist, Solis has
studied and influenced the effects of emerging media in business, culture and the
convergence of marketing, communications, and publishing. He is principal of
FutureWorks, an award-winning business management and New Media consultancy in
San Francisco and has led change management and social programs for Fortune 500
companies, notable celebrities, and Web 2.0 startups. is ranked among
the top of world's leading business and marketing websites.

Solis is the author of Engage! The complete guide for businesses to build, cultivate and
measure success in the new Web.

Connect with Brian Solis on Twitter, LinkedIn, Facebook
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(cc) Brian Solis, - Twitter, @briansolis

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