2011 Worldwide Public Relations Agencies Industry Report by BarnesReports

VIEWS: 64 PAGES: 105

More Info
									BReports
     ARNES
Worldwide Public Relations Agencies
Industry (NAICS 54182)


             n Market Reports

             n Industry Trends

             n Demographic Data




  Edition   2011
                      © C. Barnes & Co.
             Public Relations Agencies Industry



                                    WORLDWIDE EDITION

                                                  The 2011 Worldwide Public Relations
                                                  Agencies Industry report is the leading annual
                                                  publication that describes the industry in over 45 countries.
                                                  Published each year in January, the report
                                                  provides the most current and accurate estimates of the
                                                  sales, employment and establishments in the industry.



                                                  With over 100 pages, the report features:


                                                      2011 establishments, employment and sales totals
                                                      2012 forecast establishments, employment and sales totals
                                                      5-year trend establishments and sales totals
                                                      Industry financial ratios such as sales per employees, sales per
                                                        establishment and employees per establishment
                                                      2010 establishments and sales totals for this industries minor industries
                                                      Industry definitions and descriptions




           Copyright © 2010 By C. Barnes & Co.

           Printed in USA




© 2011 Worldwide Public Relations Agencies Industry                                                                               1
© 2011 Worldwide Public Relations Agencies Industry   2
             Public Relations Agencies Industry
                     (Worldwide Edition)


                                    TABLE OF CONTENTS
                     INDUSTRY                           PAGE NUMBER
                     Argentina                                7
                     Australia                                9
                     Austria                                 11
                     Belgium                                 13
                     Brazil                                  15
                     Canada                                  17
                     Chile                                   19
                     China                                   21
                     Colombia                                23
                     Czech Rep                               25
                     Denmark                                 27
                     Egypt                                   29
                     Finland                                 31
                     France                                  33
                     Germany                                 35
                     Greece                                  37
                     Hungary                                 39
                     India                                   41
                     Indonesia                               43
                     Iran                                    45
                     Ireland                                 47
                     Israel                                  49
                     Italy                                   51
                     Japan                                   53
                     Malaysia                                55
                     Mexico                                  57
                     Netherlands                             59
                     New Zealand                             61
                     Norway                                  63
                     Pakistan                                65
                     Phillipines                             67
                     Poland                                  69
                     Portugal                                71
                     Russia                                  73
                     Saudi Arabia                            75
                     Singapore                               77
                     South Africa                            79
                     South Korea                             81

© 2011 Worldwide Public Relations Agencies Industry                   3
                                            TABLE OF CONTENTS
                           INDUSTRY                                              PAGE NUMBER
                           Spain                                                      83
                           Sweden                                                     85
                           Switzerland                                                87
                           Taiwan                                                     89
                           Thailand                                                   91
                           Turkey                                                     93
                           United Kingdom                                             95
                           United States                                              97
                           Venezuela                                                  99
                           Appendix: Definitions & Terms                             101




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.




   © 2011 Worldwide Public Relations Agencies Industry                                                       4
                 Public Relations Agencies Industry
                         (Worldwide Edition)


Industry Definition
NAICS 54182: Public Relations Agencies . This industry comprises
establishments primarily engaged in designing and implementing public
relations campaigns. These campaigns are designed to promote the
interests and image of their clients. Establishments providing lobbying,
political consulting, or public relations consulting are included in this industry.




Related Industries
           Direct Mail Printing
           Commercial Printing
           Advertising Agencies
           Mailing Houses

U.S. Census Categories
NAICS 54182 – Public Relations Agencies is 100% comparable to
SIC 8743 – Public Relations Services

Sub-Industries
Public opinion polling services
Advertising agency services
Advertising creative services
Public relations services
Full public relations services
Media relations services
Crisis management services
Lobbying services
Event management services
Development/fundraising services
Media planning and/or buying services


   © 2011 Worldwide Public Relations Agencies Industry                                5
                                              Argentina



Industry Establishments, Sales & Employment Trends

                                              Year                              Percent Change Year-to-Year
                         2008       2009      2010       2011       2012        08-09 09-10 10-11 11-12
Establishments               881       849        872        854         872      -3.7%     2.8%    -2.1%        2.2%
Sales ($Millions)            205       188        204        221         249      -8.6%     8.9%     8.4%     12.4%
Employment                  8,159     7,873      8,085      7,920       8,091     -3.5%     2.7%    -2.0%        2.2%
Sales (PesosM)               834       762        830        900        1,011     -8.6%     8.9%     8.4%     12.4%



Industry Ratios

                                              Year                              Percent Change Year-to-Year
 (Industry Averages)     2008       2009      2010       2011       2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.            0.23      0.22       0.23       0.26        0.29     -5.1%     6.0%    10.7%     10.0%
Sales ($) per Emp.         25,149    23,823     25,270     27,957      30,760     -5.3%     6.1%    10.6%     10.0%
Emps. per Estab.              9.3       9.3        9.3        9.3         9.3     0.1%      -0.1%    0.1%        0.0%
Pesos(M)/Estab.              0.95      0.90       0.95       1.05        1.16     -5.1%     6.0%    10.7%     10.0%
Pesos per Emp.            102,165    96,779    102,658    113,570     124,958     -5.3%     6.1%    10.6%     10.0%




Country Comparisons

                                                              Total                 Total             Total
                                                         Establishments          Employment         Sales ($M)
             Brazil                                          19.4%                  19.4%             19.8%
             China                                            2.7%                  2.7%              5.4%
             France                                          67.0%                  67.0%             13.9%
             Germany                                         48.1%                  48.1%             10.0%
             India                                            3.6%                  3.6%              25.0%
             Japan                                           29.4%                  29.4%             6.8%
             Russia                                          25.9%                  25.9%             23.5%
             United Kingdom                                  63.2%                  63.2%             15.9%
             United States                                   11.2%                  12.9%             2.6%



  © 2011 Worldwide Public Relations Agencies Industry                                                            6
                                                             Argentina


Size of Firm Industry Estimates

                                                     Establishments by Size of Firm
      Year          1-4           5-9           10-19        20-49        50-99         100-249 250-499 500+                 Unknown Total
                    Emps.         Emps.         Emps.        Emps.        Emps.         Emps.   Emps.   Emps.                Emps.
      2010                  616           127           71           35           10           4            1            0            8           872
      2011                  603           124           69           35           10           4            1            0            7           854
      2012                  616           127           71           35           10           4            1            0            8           872

                                                    Sales ($Millions) by Size of Firm                                                     Total
      2010                   35           20            30           35           20          23           23           13            6           204
      2011                   38           21            32           38           22          25           25           14            7           221
      2012                   43           24            36           43           24          28           28           15            8           249

                                                        Employment by Size of Firm                                                        Total
      2010                2,130           876       1,144        1,301            702        632          458          314         526        8,085
      2011                2,086           858       1,120        1,274            688        619          448          307         519        7,920
      2012                2,131           877       1,144        1,302            703        633          458          314         529        8,091




Sub-Industries – 2010 Industry Estimates

                                                                                  Total                   Total                     Total
                                                                           Establishments            Employment                  Sales ($M)
Public relations services                                                             352                   3,591                                 79
Lobbyist                                                                               53                     452                                 15
Promotion service                                                                     237                   1,524                                 50
Public relations and publicity                                                        107                   1,521                                 32
Sales promotion                                                                       123                     997                                 29




Note: Due to rounding, establishments will vary by + or - one establishment. Therefore, zero establishments may also be one establishment.




    © 2011 Worldwide Public Relations Agencies Industry                                                                                           7
                                              Australia



Industry Establishments, Sales & Employment Trends

                                              Year                              Percent Change Year-to-Year
                         2008       2009      2010       2011       2012        08-09 09-10 10-11 11-12
Establishments               518       491        506        497         520      -5.3%     3.1%    -1.8%        4.6%
Sales ($Millions)            652       564        595        613         644     -13.5%     5.6%     3.0%        4.9%
Employment                  4,802     4,553      4,689      4,606       4,818     -5.2%     3.0%    -1.8%        4.6%
Sales (DollarsM)             677       585        618        637         668     -13.5%     5.6%     3.0%        4.9%



Industry Ratios

                                              Year                              Percent Change Year-to-Year
 (Industry Averages)     2008       2009      2010       2011       2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.            1.26      1.15       1.18       1.24        1.24     -8.6%     2.5%     4.9%        0.3%
Sales ($) per Emp.        135,748   123,871    126,999    133,177     133,604     -8.7%     2.5%     4.9%        0.3%
Emps. per Estab.              9.3       9.3        9.3        9.3         9.3     0.1%      -0.1%    0.1%        0.0%
Dollars(M)/Estab.            1.31      1.19       1.22       1.28        1.29     -8.6%     2.5%     4.9%        0.3%
Dollars per Emp.          140,922   128,593    131,841    138,254     138,697     -8.7%     2.5%     4.9%        0.3%




Country Comparisons

                                                              Total                 Total             Total
                                                         Establishments          Employment         Sales ($M)
             Brazil                                          11.3%                  11.3%             54.8%
             China                                            1.6%                  1.6%              15.0%
             France                                          39.0%                  39.0%             38.4%
             Germany                                         28.0%                  28.0%             27.7%
             India                                            2.1%                  2.1%              69.2%
             Japan                                           17.1%                  17.1%             18.9%
             Russia                                          15.1%                  15.1%             65.2%
             United Kingdom                                  36.7%                  36.7%             44.1%
             United States                                    6.5%                  7.5%              7.1%



  © 2011 Worldwide Public Relations Agencies Industry                                                            8
                                                              Australia


Size of Firm Industry Estimates

                                                     Establishments by Size of Firm
      Year          1-4           5-9           10-19         20-49         50-99         100-249 250-499 500+               Unknown Total
                    Emps.         Emps.         Emps.         Emps.         Emps.         Emps.   Emps.   Emps.              Emps.
      2010                  357           74            41            20             6          2           1            0            4           506
      2011                  351           72            40            20             6          2           1            0            4           497
      2012                  367           76            42            21             6          2           1            0            5           520

                                                    Sales ($Millions) by Size of Firm                                                     Total
      2010                  103           57            87            102           58         66          67           37           18           595
      2011                  106           59            89            105           60         68          69           38           19           613
      2012                  111           62            94            110           63         72          73           40           19           644

                                                        Employment by Size of Firm                                                        Total
      2010                1,235           508           663           755           407        367        266          182 
								
To top