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More information from http://www.researchandmarkets.com/reports/1194992/




Affinity and Partnership Marketing in Accident and Health Insurance
in Germany

Description:    Finaccord's report titled Affinity and Partnership Marketing in Accident and Health Insurance in
                Germany represents the most detailed research ever undertaken on this sector and is one of five
                studies in a new series of publications. Drawing on the results of a survey of over 1,900
                organisations, the report analyses the penetration, operating models and partner market shares of
                affinity and partnership marketing schemes for accident and health insurance across a range of
                distributor categories. These include banks, charities, co-operative banks, Internet, media and
                telecoms entities, loyalty schemes, professional associations, retailers, savings and public sector
                banks, sports organisations, trade associations and trade unions. Moreover, the PartnerBASE
                database that accompanies the report provides the granular detail behind the analysis, detailing
                each of the almost 700 affinity and partnership marketing initiatives traced by Finaccord in this
                sector.

                In the context of this report, accident insurance embraces all types of policy usually encompassed
                by the definition, including personal accident insurance, accidental death insurance, accident cash
                plans and serious injury plans, but with the exception of creditor or payment protection insurance.
                In a similar vein, health insurance refers to private health insurance and forms of supplementary
                health insurance, such as dental expenses policies and hospital cash insurance but, again, omits
                creditor or payment protection insurance.

                You may be able to use this report and associated PartnerBASE database in one or more of the
                following ways:

                - drill down into the detail lying behind affinity and partnership marketing schemes for accident and
                health insurance in Germany;
                - gain access to research that chronicles the vast majority of affinity marketing opportunities in
                accident and health insurance;
                - benchmark the competitive position of your own organisation in affinity and partnership
                marketing of accident and health insurance and spot opportunities for displacing rivals;
                - gain a wider perspective from learning about recent innovations in partnership marketing of
                accident and health insurance in Europe;
                - plan your future affinity and partnership marketing strategy for accident and health insurance
                armed with the best market and competitor intelligence available on this subject.

                Together, the report and PartnerBASE database will provide you with the definitive guide to current
                and potential affinity and partnership marketing opportunities in accident and health insurance in
                Germany.



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               Product Name:           Affinity and Partnership Marketing in Accident and Health Insurance in
                                       Germany
               Web Address:            http://www.researchandmarkets.com/reports/1194992/
               Office Code:            OC8HNMOMSRTUP

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