Please join us for the 2009 Connecticut Dealer Symposium & Trade Exhibit Thursday November 5, 2009 Connecticut Convention Center Hartford, Connecticut Dealership Personnel Price: $ 50.00 Associate Member Price: $ 75.00 Non-Member Price: $100.00 Agenda: 9:00 AM Registration and Continental Breakfast 9:00 AM – 6:00 PM Trade Exhibit 9:00 AM – 12:00 Noon Seminars Begin – choice of 3 seminars 12:00 Noon - 1:00 PM Deli Luncheon 1:00 PM – 3:00 PM Seminar Begins – choice of 2 seminars 3:00 PM – 5:00 PM Dealer Only* Fraud Seminar “Employee Fraud + A Weak Economy = RED INK” Presented by Blum Shapiro & Company 5:00 PM – 6:00 PM Cocktail Reception 6:00 PM – 8:30 PM VIP Charity Preview Gala * See seminar description for Dealer Only details In an effort to assist our members during this difficult economic period the CAR Association is once again subsidizing the Symposium and bringing you this opportunity to attend and to send your staff to these exceptional and educational seminars. You can design your own day by selecting whichever activities you’d like - all for this one low price! With timely and informative subjects ~ now is the mome nt to take full advantage of all your me mbership affords you and join us for this Annual Event. We’ll see you there! 2009 Connecticut Dealer Symposium & Trade Exhibit At A Glance . . . 9:00 AM – 10:30 AM Inte rnet Search Marketing and Web 2.0/Social Media Presented by Darcy Knapp, Leap frog Marketing Learn how to maximize your reach on the web and gain insight in search engine behavior, consumer behavior, what it takes to get found on line through traditional search (both organic and paid) and discover how web 2.0 can gain you new customers and raving fans! Discover what the web can offer you in the way of 24/7 advertising! Web 2.0 Topics include FaceBook, Twitter, LinkedIn, Blogging, Press Release, Ezine Articles and Social Bookmarking. Who should attend? Principal, General Manager, Marketing Manager, Internet Manager 10:30 AM – 12:00 Noon Drive Your Business . . . Driving Your His panic Sales Presented by Ulysses Arrigoitia of Entravision Communications Corporation Learn how to effectively target one of Connecticut’s largest populations by attending this seminar which will cover: Buying power and Population growth Buying Intent utilizing Scarborough and Polk Data Spanish-language media usage and effectiveness How to treat an Hispanic transaction plus much more! Who should attend? Principal, General Manager, Marketing Manager, Internet Manager 9:30 AM – 12:00 Noon Warranty Reimbursement Workshop On May 8, 2009 Governor Rell signed the Franchise Protection Act into law – this act greatly enhances the protections the franchise law affords Connecticut’s dealers. Our law now ensures that dealers are properly and fairly compensated by the manufactures for warranty labor and parts work. Manufacturers are not going to simply change their procedures due to this new legislation, dealers will have to notify the m of the changes! This workshop will take you through the process step by step while allowing you ample time to ask questions and get all the answers you need to take advantage of our improved franchise laws. Who Should attend? Principal, General Manager, Service Manager, Parts Manager 1:00 PM – 3:00 PM Six Principles for Sales and F&I Success in the New Economy Presented by Paul Marino, Regional Finance & Insurance Manager, Zurich Insurance Times have changed and you need a new strategy. It’s possible for your dealership to thrive in today’s challenging economic environment. But you can’t do it using yesterday’s strategies. The days of banks buying deep, with routine over-advances and extended terms are over for now. However, many dealerships are still operating as if they weren’t. The result is a lot of frustration, missed car sales and low F&I profits. This workshop will lay down six principles that your dealership must follow to capture the sales and profits you want and deserve. Who should attend? Principal, General Manager, F&I Manager and Sales Manager 1:00 PM – 3:00 PM “Lessons Learned form the Industry Shake-out --- A Franchise Lawyer’s Pe rspective “ Presented by Len Bellavia of Bellavia & Gentile How the GM and Chrysler Bankruptcies Affect All Line- Makes. Implications for Import Dealers Factory Practices Post Bankruptcy Lender Practices Post Bankruptcy Who should attend? Principal, General Manager, Controller 3:00 – 5:00 Employee Fraud + A Weak Economy = RED INK Presented by John Spatcher and Blum Shapiro This economy has created a new scope of emp loyee fraud – keep updated and in control of your business by attending this “Need To Know” seminar which will cover: Key Dealership Fraud Exposures Warning Signs in your Dealership Who Commits Theft and Why Most Common Types of Fraud Practiced Against Dealerships Case Studies – Real Dealership Examples Improve Internal Controls Plus much more! This seminar is for principals only. If a principal would like to have other personnel attend, they must call the Association office directly at 860-293-2500 for guest registration and they must accompany the guest to the seminar. 8:30 AM – 6:00 PM Trade Exhibit on Ballroom Level of Convention Center Meeting Rooms 14/15/16/17 5:00 PM – 6:00 PM Cocktail Reception in Trade Exhibit Meeting Rooms 14/15/16/17 6:00 PM – 8:30 PM VIP Previe w Gala On Auto Show Floor of Convention Center 6:00 – 6:30 PM US Army & CAR Employer Partnership Agreement Signing Ceremony Association Recognitions & Awards Charity Presentation to Connecticut Commission on Fire Prevention and Control 6:00 – 8:30 PM Lavish Food and Beverage Display Private Auto Show Preview We are very excited about this year’s program which we consider to be one of the timeliest and informative our members will have an opportunity to attend. We hope you will take advantage of your membership by registering today! Over the coming days look for more in-depth and specific details on the Trade Show, VIP Gala, Formal Signing Ceremony and this year’s Charity and Association Recognitions. We look forward to seeing you there! 2009 Connecticut Dealer Symposium & Trade Exhibit Thurs day, November 5, 2009 Connecticut Convention Center Hartford, Connecticut Attendee (make copies for additional )___________________________________________________ Company___________________________________________________________________ Address____________________________________________________________________ City____________________________________State____________Zip_________________ Contact (if different from attendee) _____________________________________________________ Telephone_______________________________________________ Extension____________ For Confirmation and Directions: Facsimile__________________________ Email______________________________________ Fee: _____ $50.00 Dealers _____ $75.00 Associates _____ $100.00 Non-Member Please select all the functions you will be attending: _____ 9:00 AM – 10:30 Noon - Internet Search Optimization and Web 2.0 Marketing _____10:30 AM – 12:00 Noon - Drive Your Business . . . Driving Your Hispanic Sales _____ 9:30 AM – 12:00 Noon – Warranty Reimbursement Workshop _____ 1:00 PM – 3:00 PM – Six Principles for Sales and F&I Success in the New Economy _____ 1:00 PM – 3:00 PM – “Lessons Learned form the Industry Shake-out --- A Franchise Lawyer’s Perspective “ _____ 3:00 PM – 5:00 PM – “Employee Fraud + A Weak Economy = RED INK” _____ 5:00 PM – 6:00 PM - Cocktail Reception presented by your Trade Exhibit participants _____ 6:00 PM – 8:30 PM - VIP Charity Preview Night Gala Don’t Miss This Opportunity Fax Your Registration to 860-527-2582 or email to firstname.lastname@example.org Today!