Chief Communications Officer: Associate Vice President for Strategic Communications and Marketing Position . Reporting to the president, the Chief Communications Officer: Associate Vice President for Strategic Communications and Marketing will lead a unified University Communications Office that advances the university’s global mission. This office will coordinate all aspects of the university’s strategic communications and marketing, both externally and internally. As a member of the senior leadership team, the CCO will be involved in developing institutional communication messages and strategies as well as working collaboratively with all institutional units to champion integrated, strategic communications and marketing. Specific responsibilities include: Strategy Provide strategic recommendations to the President about the most effective strategies to unify institutional and unit communications Lead the use of market research and data-driven analysis to evaluate and improve the impact of institutional messaging to achieve institutional goals and foresee market trends in order to preserve Webster’s brand in a competitive higher education environment Leverage communications strategies and vehicles to e xpand the institution’s regard as a premier international university Develop and implement guidelines for the highest quality and effectiveness in institutional branding and all university communications Serve as principal communications advisor and support for executive communications Initiate and direct a comprehensive approach to marketing and internal and external communication Effectively manage crisis communications and high-profile communications issues Strategic Communications and Marketing Management Manage the various means of promoting the university’s core messages through wide use of media and strategies, including print, web, and new media Plan, create, and allocate institutional resources for media relations; publications production; special events communications; design and photography; marketing and advertising; new media outlets; and Internet content, navigation, and visual appearance Lead integrated marketing for purposes of student, faculty, and staff recruitment Coordinate public relations and institutional communications activities Provide coordination and support for interactions and relations with external media Advance effective communications with donors and alumni Oversee content and quality of all institutional publications Promote and support internal communications cohesion and effectiveness Provide coaching, mentoring, and professional development of communications staff at institutional and unit levels Qualifications The CCO: Associate Vice President for Strategic Communications and Marketing will be a skilled and experienced professional with at least 5-7 years of broad communications experience, with experience in both internal and external communications roles and a record of making actionable recommendations of tested impact and effectiveness to senior leadership. S/he will ideally have experience in a variety of traditional and new media in progressively more responsible and impactful roles. The CCO will have the following experience and attributes: Bachelor’s degree with master’s highly preferred. A persuasive communicator, with proficiency in communicating effectively with diverse audiences, through writing and speaking. Mature and proactive, with evidence of having worked a in a complex entity. If coming from the for-profit world, nonprofit, higher education consulting and/or board experience preferred. Demonstrated excellence in managing resources—time, finances, people—to accomplish ambitious goals. Strong analytical skills and experience interpreting a strategic vision into an operational model. A collaborative and flexible style, with a strong service mentality and experience with creating incentives for coordinated, unified quality improvement initiatives. Needs to be seen as a team player who is committed to lifelong learning and working effectively with all the institution’s constituencies. A hands-on manager with integrity and a desire to work in a dynamic, mission- driven environment. Strong commitment to developing team members. Demonstrated commitment to the social sector with a passion for the organization’s mission is essential. Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team. Experience should include coordinating and unifying functions and staff within distributed environments. Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and systems. Proven effectiveness leading professionals in all the strategic communications and marketing areas reporting to this position.
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