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Full LA SHAPERS CELEBRATE LAUNCH OF DOOR RANGE ROVER EVOQUE

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					LA SHAPERS CELEBRATE LAUNCH OF 5-DOOR RANGE ROVER EVOQUE

Los Angeles, 16 November 2010

Tonight Range Rover celebrated the launch of the 5-Door Range Rover Evoque at a star studded event in Los
Angeles.

Louise Roe, fashion journalist and TV personality attended the occasion. “I was so excited to hear that the new
Evoque was coming to my favourite city. Range Rover is a British icon in the LA luxury scene, and just like the Range
Rover Evoque, I have been inspired by this city,” comments Louise. “Tonight has been the perfect celebration with a
fantastic mix of music, cool crowd and a sneak peek of the brand new Evoque.”

Celebrity guests including British TV presenter, George Lamb actress and Amy Smart, were given a preview of the 5-
Door Range Rover Evoque ahead of its global debut at the Los Angeles Auto Show on Wednesday 17th November.

Other notable attendees included actor Miles Fisher, rock band OK Go and singer Solange. The trio and Louise Roe,
were announced earlier today as ‘City Shapers’ taking part in Range Rover’s ‘Pulse of the City’ campaign to launch
the highly anticipated Evoque.

The initial instalment of the ‘Pulse of the City’ campaign in Los Angeles will start on Wednesday 17th November 2010,
as OK Go make art with the Evoque iPhone app.

The band, whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube is
using the latest GPS technology to take fans on a unique musical journey through LA.

As the band moves around the city their movements will spell out the words “OK Go” in giant letters which dwarf the
famous Hollywood sign. Fans can get involved and create their own journeys by downloading a specially designed
Evoque iPhone app http://itunes.apple.com/uk/app/range-rover-pulse-of-the-city/id398471586?mt=8.

The week’s events will coincide with the global debut of the 5-Door Range Rover Evoque at the Los Angeles Auto
Show on the 17th November.

Ends

       LA ‘City Shapers’ Miles Fisher, OK Go and Louise Roe are among 40+ influential names from eleven cities
        worldwide, working in fashion, design, art, TV, sport, music and film who will collaborate with Range Rover
        over the next 12 months to launch the Range Rover Evoque

       The 5-Door Range Rover Evoque will make its public debut at the Los Angeles Motor Show on the 17th
        November

Images from the event are available from Wire Image.

A collection of images and VNR content of the galleries will be uploaded onto www.media.landrover.com and
http://media.helloevoque.com

For further information, please contact:

Laura Wood / Laura Hind at The Brooklyn Brothers

rangerover@thebrooklynbrothers.com or call +447747 445 898 / +44 7989 445 790

				
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