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UTV Indiagames and airtel digital TV make multi platform gaming a

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UTV Indiagames and airtel digital TV make multi platform gaming a Powered By Docstoc
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                   Catch me if you can! Catch me if you can!
                 Chase me and I’ll slip right through your hands!

       UTV Indiagames and airtel digital TV make multi
       platform gaming a reality with Tees Maar Khan!

   •    The official game for Tees Maar Khan launched across quad platform,
        DTH, Mobile, IVR and Web for the first time!

   •    UTV Indiagames to partner airtel digital TV for its gaming platform

   •    First “Quad-Play” movie based game. Available exclusively to over 4.7
        million airtel digital TV customers

Mumbai, 13th December’10: Look out for TMK! Already known as the biggest
conman in the reel world, TMK is now all set to spread his art of conning in the
gaming space! Challenging gamers to play as his character of TMK, UTV Indiagames
and airtel digital TV along with Akshay Kumar, Katrina Kaif and director Farah Khan,
today launched the official multi-platform game for the movie - Tees Maar Khan at
Novotel Hotel, Juhu. The movie is scheduled to release on 24th December ’10.

Taking the Bollywood gaming phenomena to a whole new level, for the first time in
India - UTV Indiagames launched the game across four platforms– DTH, Mobile, IVR,
and Web! For gamers to enjoy this enthralling game on their television screens, the
company associated with one of the leading national DTH service – airtel digital TV,
to launch the official game. The first ever ‘Quad-Play’ movie based game that would
be exclusively available for over 4.7 million airtel digital TV customers, enables them
to enjoy gaming on airtel digital TV, mobile or broadband(PC). Customers just need
to press the Games button on their universal remote to select the game and get
started as per instructions.

Playing as TMK himself, the gamers have to rob a series of banks, museums and a
train filled with tons of gold, tactfully avoiding the patrolling guards and various high-
tech security devices! A fun stealth puzzle game, with pulse pounding chase
sequences broken into three stages, will put the gamer’s reflexes to test as they
immerse more deeply into this stylishly interactive game.

Inspired from the scenes of the movie, Stage one – The Bank Robbery marks the
start of TMK’s career in the world of crime! He has to cross three levels robbing
banks by breaking through the security, cracking the lock and escaping with the loot
before the alarm is activated! Moving on the Stage two – The Museum Heist, TMK
now has to steal precious artifacts from some famous museums and pass through
three such levels to finally come to the final stage - The Great Train Robbery! In
this set, TMK is assigned with the greatest and most audacious haul of all times i.e.
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to rob a moving train! Here the gamer has to jump from one bogey to another, reach
the special compartments to infiltrate the heavily guarded interior and steal the
precious cargo through three levels!

Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said,
“Tees Maar Khan is undoubtedly the most eagerly awaited film of the year. For the
first time ever a movie based game is witnessing a “Quad-Play” or four platforms
launch. We are especially excited about the Airtel digital TV association,which will
take the game to a whole new level of experience. With creativity, interactivity and a
story oriented game play on all four platforms, we are sure the game will be a
blockbuster in itself”

Mr. Sugato Banerji, Chief Marketing Officer, DTH Services – Bharti airtel said
“At airtel, we believe that the key to our brand is innovation and technology is one
vital element of our innovation endeavours. airtel digital TV has been the pioneer in
bringing innovative solutions that bring about a convergence of various platforms, be
it our mobile recording feature and now a “Quad-Play” game with Tees Maar Khan.
Gaming resonates across all age groups, a large part of them being kids and young
adults. Both these segments are emerging as key influencers in the DTH category
and we believe associations like these will further our promise of enriching the lives
of customers.”

Farah Khan, director of Tees Maar Khan, said, "Movie based games are definitely
becoming popular among both gamers and movie enthusiasts today. They help the
movie reach out to the masses, introducing the premise of the film and giving them
a chance to experience it even before the release. The game truly brings on
interactivity as the gamer almost becomes a part of the movie, playing as Tees Maar
Khan conning his way through three stages, just like the movie. We are pleased to
partner with UTV Indiagames and airtel digital TV to launch, for the first time ever,
the TMK game not on one but four platforms -DTH, Mobile, Voice and PC."

airtel digital TV’s association with UTV Indiagames for Tees Mar Khan marks the
beginning of their strategic relationship that would have the entire Gaming Zone on
airtel digital TV powered by UTV Indiagames. UTV Indiagames domain expertise and
demonstrated innovations together with the market access and response to airtel
digital TV promises to usher in an exciting gaming experience on the television.

About airtel digital TV

airtel digital TV – the DTH service from Bharti airtel – has over 4.7 million
customers and is one of the leading national level DTH service in the country which
offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital
broadcasting technologies available in the world after HD broadcasting. Additionally,
airtel digital TV was the first to bring many firsts to the DTH segment in India
including a Universal Remote which operates both the Set Top Box and TV set as well
as several unique Interactive Applications. airtel digital TV recorder was the first to
offer the capability to record live television, anytime, anywhere and recently added
HD services to its portfolio. Users can also update themselves on the latest stock
news. All this is backed by 24x7 customer care. airtel digital TV launched its services
in October 2008.
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About UTV Indiagames:

UTV        Indiagames is        India’s largest integrated      game       developer-
publisher across mobile, online and the Interactive Television. The company has
been a pioneer in the mobile gaming space and has partnered with several major
game publishers and media companies in the world such as EA, Disney, THQ, Atari,
Universal, Fox, Warner brothers, Sony, MTV, 2K and others whose IP has been
published across global leading telecoms including Verizon, Vodafone, Bharti airtel,
AT&T, Telstra and others. Some of UTV Indiagames’ successful titles include the first
Spiderman game on mobile, Bioshock, Garfield, Godzilla and Warchess (iPad). Two of
the largest IPs developed and published by UTV Indiagames includes the IPL cricket
franchise for mobile, iPhone, iPad and online as well as the hit game Bruce Lee on all
mobile, iPhone and iPad platforms. In India the company runs the only subscription
based PC games service called “Games on Demand” across all major broadband
operators. UTV Indiagames’ triple-play games model is complimented by its presence
as the largest operator of ITV Games Services with leading satellite TV service
providers in India.


About UTV Motion Pictures
Established in 1995, UTV Motion Pictures has played an active role in pioneering the
studio model in the Indian film industry, where it is able to leverage script
development, budget and time management and international distribution.

UTV Motion Pictures has emerged as a strong player in Indian and International
cinema with the success of movies like BAFTA nominated Rang De Basanti, Khosla Ka
Ghosla, The Namesake, A Wednesday! UTV has co-produced movies like Ashutosh
Gowariker's Jodhaa-Akbar, which was the biggest blockbuster of 2008 and M. Night
Shyamalan's The Happening which is amongst the top grossers in Hollywood. UTV
has also distributed movies like Aamir Khan's directorial debut Taare Zameen Par &
his production Jaane Tu Ya Jaane Na in the international markets. In the year 2009,
UTV produced and distributed successful movies like Dev. D, Kaminey and Wake Up
Sid and delivered this year’s biggest blockbusters Prakash Jha’s Raajneeti and a co-
production with Dharma - I Hate Luv Storys. With two small films – Udaan and Peepli
Live making it big at the box office, the studio house has an equally aggressive slate
of movies coming up with Farah Khan’s Tees Maar Khan, Rajkumar Gupta’s No One
Killed Jessica, Vishal Bharadwaj’s Saat Khoon Maaf and many more.


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For Press Queries please contact:
    Aishwarya Gurjar                        Pallavi Deshmukh
    UTV                                     UTV
    9619847047                              9769956801
    aishwarya.gurjar@utvgroup.com           pallavi.deshmukh@utvgroup.com
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posted:12/27/2010
language:English
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Description: Digital TV refers to the emission from the studio, transmission, all links are used to receive digital television signals or all of the signals transmitted to the system through the string of numbers 0,1 posed by the spread of digital television stream types. The signal loss is small, good reception.