BMW Motorrad USA Flyer for MOA Rally by MikeJenny

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									Welcome to the BMW MOA Rally!

As you know, 2010 is the 30-year anniversary of the GS – a machine that has radically
changed the history of BMW as a company and which spawned a wholly new area of
motorcycle riding. This year at Redmond, we invite all BMW motorcycle owners and
especially those fortunate enough to ride the GS, to celebrate this occasion with a
host of GS-related activities.

The most important of these is the GS “Anti-Concours” where GS bikes will be
judged not by the usual requirements of pristine originality and spotlessness, but by
the criteria best suited to a dirt bike on steroids.

There are seminars offered by BMW Motorrad personnel including Fred Jakobs as
well as our own V.P., Pieter de Waal on “The Future of BMW”. We’ll have the
premiere showing of two new GS films on Thursday and Friday evening “Movie
Nights”. Stunts by Chris “Teach” McNeil. GS adventure rides early in the week,
followed by a GS Trials competition. And of course, BMW demo rides on new bikes
throughout the rally.

Enclosed is the schedule of BMW Motorrad activities and all those related to the GS
taking place at the BMW MOA National this year. Our BMW Demo Trucks including
the GS Anti-Concours signup are near the North-East gate next to the GS Base Camp
/ Gathering Area – just west of the Juniper Arena.

You’ll also find the rules for the GS Anti-Concours. If you have a GS, we encourage
you to participate in this contest, which is open to up to 300 competitors and in which
all who do so will be recognized. But be warned: if your GS is too clean, it will be
disqualified.

Welcome and enjoy the rally,

BMW Motorrad USA
GS EVENTS AT THE BMW MOA RALLY IN REDMOND, OR
(Including all BMW Motorrad activities)
July 13 – 17, 2010

Tuesday, July 13

8:00 AM - 5:00 PM    RPU: Pre-Rally GS Adventure Ride
                     Starting point: GS Base Camp - Juniper Arena

Wednesday, July 14

8:00 AM - 5:00 PM    RPU: Pre-Rally GS Adventure Ride
                     Starting point: GS Base Camp - Juniper Arena

Thursday, July 15

EARLY                BMW Demo Ride Sign-Up
                     BMW Motorrad Demo Truck near NE Gate

8:00 AM              GS Trials Sign-Up / Tech Inspection
                     GS Base Camp / Juniper Arena Entry Gate

9:00 AM - 6:00PM     GS Anti-Concours Registration
                     BMW Motorrad / GS Tent

3:30 PM - 4:30 PM    BMW Motorrad: The History of BMW Racing Motorcycles, From
                     Henne to Corser by Fred Jakobs, BMW Classic chief historian/archivist
                     Hooker Creek Event Center

4:30 PM              GS Trials Demonstration
                     Juniper Arena


4:30 PM - 5:30 PM    BMW Motorrad: S1000 RR -- The Back Story on BMW's
                     Groundbreaking Superbike by Laurence Kuykendall and Sergio
                     Carvajal
                     Hooker Creek Event Center

5:45 PM - 6:45 PM    BMW Motorrad: In Shadow of Dakar, the World's Greatest Race – by
                     Jim Hyde of RawHyde Adventures
                     Hooker Creek Event Center

8:30 PM - 10:30 PM   Movie Night: Premiere showing of new GS film: History of Dirt: 30 Years
                     of the GS by Sterling Noren
                     Hooker Creek Event Center

Friday, July 16

8:00 AM              BMW Demo Ride Sign-Up
                     BMW Motorrad Demo Truck near NE Gate

7:00 AM              GS Trials Sign-Up / Tech Inspections
                     GS Base Camp / Juniper Arena Entry Gate
8:00 AM - 3:00 PM     GS Rider Sessions - Round 1
                      Juniper Arena

9:00 AM – 6:00 PM     GS Anti-Concours Registration
                      BMW Motorrad / GS Tent

12:00 PM              Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

2:00 PM - 4:00 PM     BMW Motorrad: Multimedia History of the K Bikes & the K1300 Series
                      overview by Shahram Shiva
                      Hooker Creek Event Center

2:00 PM               Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

4:00 PM               Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

4:00 PM               GS Rider Sessions, Round II
                      Juniper Arena

4:15 PM - 5:30 PM     BMW Motorrad: The Future of BMW Motorcycles in the U.S. by Pieter
                      de Waal, Vice President of BMW Motorrad USA
                      Hooker Creek Event Center

8:00 PM - 12:00 PM    Movie Night - Premiere showing of new GS film: AMA NARS Ride –
                      Barstow to Vegas, November 2009 by Bill Wolf
                      Hooker Creek Event Center

Saturday, July 17

8:00 AM               BMW Demo Ride Sign-Up
                      BMW Motorrad Demo Truck

7:00 AM               GS Tech Inspection Opens
                      GS Base Camp

8:00 AM - 10:00 AM    RPU - The GS at Higher Speeds in the Rough - Lecture
                      Dairy Barn

9:00 AM - 10:00 AM    GS "Anti-Concours" - Bike Line-Up - Limited to 300 Bikes
                      BMW Motorrad / GS Tent

10:00 AM              Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

10:00 AM - 1:00 PM    "Anti-Concours" - GS Bike Judging
                      BMW Motorrad / GS Tent

11:30 AM - 12:30 PM   BMW Motorrad: New BMW Riders' Apparel, including DoubleRR &
                      Women's Apparel
                      Hooker Creek Event Center\
12:00 PM                      Streetbike Freestyle Performance with Chris “Teach” McNeil
                              Parking Lot D (near NE Gate)

12:00 PM                      GS Trials Practice session
                              Juniper Arena

1:00 PM                       GS Trials Competition & Skill Development
                              Juniper Arena

1:00 PM - 1:30 PM             GS "Anti-Concours" - Winners Announced, Prizes & Gifts for
                              participants distributed
                              BMW Motorrad / GS Tent

1:00 PM - 2:00 PM             RPU - The GS at Higher Speeds in the Rough - Range
                              Juniper Arena

1:15 PM - 2:15 PM             BMW Motorrad: The New S 1000 RR Technical Overview by Marty
                              Roach, Field Service Engineer
                              High Desert Activity Center

2:00 PM                       Streetbike Freestyle Performance with Chris “Teach” McNeil
                              Parking Lot D (near NE Gate)

2:00 PM - 3:00 PM             BMW Motorrad: 30 Years of the GS - How the GS Conquered the
                              World by Fred Jakobs, BMW Classic chief historian/archivist
                              Hooker Creek Event Center

2:30 PM - 3:30 PM             BMW Motorrad: The New K1300 Series Technical Overview by Marty
                              Roach, Field Service Engineer
                              High Desert Activity Center

5:00 PM - 6:00 PM             Closing Ceremony Pre-Game Show
                              Hooker Creek Event Center

6:00 PM - 7:00 PM             Closing Ceremony
                              Hooker Creek Event Center

Note:

For the full BMW MOA Rally schedule, go to:

http://www.bmwmoa.org/rally10/events_seminars_cool_stuff/2010_rally_event_seminar_schedule

Events are subject to change! Please Check Rally Program for Final Rally Schedule
                               BMW Motorrad USA
                         “A CLEAN GS IS A DIRTY SHAME”
                              GS Anti-Concours Rules
                                  MOA National, Redmond OR




Disclaimer

GS riders are the ultimate real riders, and so the GS Anti-Concourse is about real bikes. In the GS
Alternate Universe there will be no awards for clean bikes. No pretty ribbons for fancy paint jobs. No
nervous owners standing by with Quick Detailer Mist & Wipe and polishing rags waiting for the judges
to show. The focus is performance, utility and usability. We want bikes that are used by their owners
for what the GS was intended. Be warned - bikes judged too clean will be immediately disqualified!

Breakout of Categories, Areas and Awards

    •   GS Groups:
          1. Airhead
          2. Oilhead
          3. Hexhead
          4. Verticals

    •   Areas within each Group:
           1. Most Distracted
           2. Hard Core
           3. High Performance
           4. World-Ready

    •   Award Levels:
          1. Top “Total” level – Best in Show / Icon Bike / Most Extreme (3 awards)
          2. First Place in Group/Area (16 awards)
          3. Second Place in Group/Area (16 awards)
          4. Third Place in Group/Area (16 awards)

How the Process Works

Riders must enter by registering at BMW Demo Truck at MOA Rally on Thursday July
15 and Friday July 16. Judging takes place on Saturday July 17.

At registration, riders are first listed on an event tally by BMW GS volunteers and then
either provide a completed form that they have already downloaded from the web, or
can fill out an entry form on scene. On the entry form riders provide a detailed
description of their GS and what qualifies it for recognition by the judges. Riders will
be given a GS Anti-Concours Flyer, Event ID with holder and lanyard, event sticker
and entry form holder. Entries are limited to 300 on a first-come, first-served basis.

Riders take their bikes to the GS Anti-Concours Display area at 9AM Saturday.
Judging begins at 10AM. Riders Awards are publicly presented at 1PM. All
participants in the Anti-Concours (including those disqualified for having too clean a
bike) will be given a very generous gift package after the Rider Awards are presented.
If you register but fail to show up with your bike for the Anti-Concours, you are out of
luck: no gift package for you!

There are twelve judges (affectionately titled “The Dirty Dozen”) with three judging
each category of GS bikes. The top bikes from First Place winners in each Category
will be selected for the three top “Total” awards. Among our judges, all of them GS
owners like yourselves, we will have two special guests: Helge Pedersen author of
“Ten Years on Two Wheels” and Fred Jakobs, head archivist for BMW Classic.

Criteria for the Anti-Concours: “A Clean GS is a Dirty Shame”

Concept: Just as the GS threw all rules out the window, the Anti-Concours does the
same. Machines are evaluated by judges not on beauty but on utility; not on slavish
fidelity to the original factory model but rather on the originality and the practical
effectiveness of adaptations made to it; not on how pristine the machine is but how
hard and how far it has been ridden.

These Areas define the GS experience: Practicality, Endurance, Performance and
Worldliness. Entries within each Category can qualify and win in more than one Area,
depending on the total attributes of the machine.

There are potentially 16 first place winners (four per category), 16 second place
winners and 16 third place winners.

      Most Distracted: frowned upon in a traditional “concours d’elegance” as hideous or
      jury-rigged distractions to the purity of the motorcycle designer’s vision, but we love
      them. The best “Most Distracted” GS has a multitude of accessories, rider’s aids or
      just plain farkles to optimize the practicality of the ride: the more of them and the
      crazier they are – the better. Provided that they work.

      Hard Core: we all know what “hard core” means because it’s at the heart of what a GS
      is all about. The true “Hard Core” GS is the epitome of endurance; that is ridden far,
      ridden hard, ridden well and shows it, yet is maintained and not on its last legs, but
      ready for more. In short: it demands respect.

      High Performance: set up for racing, pure and simple. Modified and stripped down to
      be as effective as possible, as quick as possible and as rugged as possible under the
       demands of off-road (or yes, even track) performance. The best GS in the “High
       Performance” is not merely ready to race; it has raced and has a record to prove it.

       World-Ready: defines “adventure touring” as no other bike ever has. Not merely
       ready to explore the planet with all of the adaptations that long-distance riding far from
       civilization requires, but in fact has already done so. Hence the ideal “World-Ready”
       GS isn’t merely blistered with the tourist stickers of countless nations on its panniers,
       it has the native fauna and flora of every one of those countries still stuck to the grill.

Special “Total” Awards

Three “Total” Awards are provided as the highest level of recognition at the GS Anti-
Concours. In this case, no bike can win more than one “Total” Award.

   •   Best in Show – chosen from among the 16 First Place winners, in essence this is the joint
       selection of all 12 judges of their collective favourite.

   •   Icon Bike – As Helge Pedersen is a GS icon, it seems appropriate for him to be able to select
       from the First Place winners, the bike he thinks is the best representative of the GS phenotype.

   •   Most Extreme – Our other guest GS Judge, Fred Jakobs, will have the honor of deciding which
       machine is the most aggressive, extreme and hard core of all the GS bikes on the field from
       among the 16 First Place winners.

Other Awards

The sixteen First Place winners will receive a medallion, ribbon and certificate.
Second Place and Third Place winners receive a ribbon. All participants in the GS
Anti-Concours will receive a gift package to include a t-shirt, baseball cap,
autographed edition of BMW Classic 30 GS History and new GS DVD. Only First
Place winners are eligible for consideration for one of the special “Total” Awards.
GS Anti-Concours Rules: The Short List

   1. All decisions by the judges are final and not subject to appeal.

   2. Limited to maximum of 300 participants, on a first-come, first-served basis.

   3. All participants must sign up in advance at the BMW Demo Truck on Thursday
      July 15 or Friday July 16; no last-minute entries will be accepted.

   4. Participants stage with their machines on Saturday in the GS Display area:

         a. Arrive in the Anti-Concours staging area by 9AM Saturday.
         b. Attach Event Sticker to bike’s windscreen, headlamp or front fender.
         c. Wear Event ID with lanyard upon entering the staging area.
         d. Fill out the Entry Form completely and attach to the handlebar of bike
            using the holder provided.
         e. The GS Display Area will be divided according to Category: Airhead,
            Oilhead, Hexhead and Vertical.

   5. Judges have the right to unilaterally and without right of appeal disqualify any
      GS that in their opinion is too clean to be included in the GS Anti-Concours.
      Those so disqualified will nevertheless be eligible to receive the Gift Package.

   6. Participants must be present at 1PM in the Judge’s Circle when the GS Anti-
      Concours Winners are announced.
Welcome to the BMW MOA Rally!

As you know, 2010 is the 30-year anniversary of the GS – a machine that has radically
changed the history of BMW as a company and which spawned a wholly new area of
motorcycle riding. This year at Redmond, we invite all BMW motorcycle owners and
especially those fortunate enough to ride the GS, to celebrate this occasion with a
host of GS-related activities.

The most important of these is the GS “Anti-Concours” where GS bikes will be
judged not by the usual requirements of pristine originality and spotlessness, but by
the criteria best suited to a dirt bike on steroids.

There are seminars offered by BMW Motorrad personnel including Fred Jakobs as
well as our own V.P., Pieter de Waal on “The Future of BMW”. We’ll have the
premiere showing of two new GS films on Thursday and Friday evening “Movie
Nights”. Stunts by Chris “Teach” McNeil. GS adventure rides early in the week,
followed by a GS Trials competition. And of course, BMW demo rides on new bikes
throughout the rally.

Enclosed is the schedule of BMW Motorrad activities and all those related to the GS
taking place at the BMW MOA National this year. Our BMW Demo Trucks including
the GS Anti-Concours signup are near the North-East gate next to the GS Base Camp
/ Gathering Area – just west of the Juniper Arena.

You’ll also find the rules for the GS Anti-Concours. If you have a GS, we encourage
you to participate in this contest, which is open to up to 300 competitors and in which
all who do so will be recognized. But be warned: if your GS is too clean, it will be
disqualified.

Welcome and enjoy the rally,

BMW Motorrad USA
GS EVENTS AT THE BMW MOA RALLY IN REDMOND, OR
(Including all BMW Motorrad activities)
July 13 – 17, 2010

Tuesday, July 13

8:00 AM - 5:00 PM    RPU: Pre-Rally GS Adventure Ride
                     Starting point: GS Base Camp - Juniper Arena

Wednesday, July 14

8:00 AM - 5:00 PM    RPU: Pre-Rally GS Adventure Ride
                     Starting point: GS Base Camp - Juniper Arena

Thursday, July 15

EARLY                BMW Demo Ride Sign-Up
                     BMW Motorrad Demo Truck near NE Gate

8:00 AM              GS Trials Sign-Up / Tech Inspection
                     GS Base Camp / Juniper Arena Entry Gate

9:00 AM - 6:00PM     GS Anti-Concours Registration
                     BMW Motorrad / GS Tent

3:30 PM - 4:30 PM    BMW Motorrad: The History of BMW Racing Motorcycles, From
                     Henne to Corser by Fred Jakobs, BMW Classic chief historian/archivist
                     Hooker Creek Event Center

4:30 PM              GS Trials Demonstration
                     Juniper Arena


4:30 PM - 5:30 PM    BMW Motorrad: S1000 RR -- The Back Story on BMW's
                     Groundbreaking Superbike by Laurence Kuykendall and Sergio
                     Carvajal
                     Hooker Creek Event Center

5:45 PM - 6:45 PM    BMW Motorrad: In Shadow of Dakar, the World's Greatest Race – by
                     Jim Hyde of RawHyde Adventures
                     Hooker Creek Event Center

8:30 PM - 10:30 PM   Movie Night: Premiere showing of new GS film: History of Dirt: 30 Years
                     of the GS by Sterling Noren
                     Hooker Creek Event Center

Friday, July 16

8:00 AM              BMW Demo Ride Sign-Up
                     BMW Motorrad Demo Truck near NE Gate

7:00 AM              GS Trials Sign-Up / Tech Inspections
                     GS Base Camp / Juniper Arena Entry Gate
8:00 AM - 3:00 PM     GS Rider Sessions - Round 1
                      Juniper Arena

9:00 AM – 6:00 PM     GS Anti-Concours Registration
                      BMW Motorrad / GS Tent

12:00 PM              Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

2:00 PM - 4:00 PM     BMW Motorrad: Multimedia History of the K Bikes & the K1300 Series
                      overview by Shahram Shiva
                      Hooker Creek Event Center

2:00 PM               Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

4:00 PM               Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

4:00 PM               GS Rider Sessions, Round II
                      Juniper Arena

4:15 PM - 5:30 PM     BMW Motorrad: The Future of BMW Motorcycles in the U.S. by Pieter
                      de Waal, Vice President of BMW Motorrad USA
                      Hooker Creek Event Center

8:00 PM - 12:00 PM    Movie Night - Premiere showing of new GS film: AMA NARS Ride –
                      Barstow to Vegas, November 2009 by Bill Wolf
                      Hooker Creek Event Center

Saturday, July 17

8:00 AM               BMW Demo Ride Sign-Up
                      BMW Motorrad Demo Truck

7:00 AM               GS Tech Inspection Opens
                      GS Base Camp

8:00 AM - 10:00 AM    RPU - The GS at Higher Speeds in the Rough - Lecture
                      Dairy Barn

9:00 AM - 10:00 AM    GS "Anti-Concours" - Bike Line-Up - Limited to 300 Bikes
                      BMW Motorrad / GS Tent

10:00 AM              Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

10:00 AM - 1:00 PM    "Anti-Concours" - GS Bike Judging
                      BMW Motorrad / GS Tent

11:30 AM - 12:30 PM   BMW Motorrad: New BMW Riders' Apparel, including DoubleRR &
                      Women's Apparel
                      Hooker Creek Event Center\
12:00 PM                      Streetbike Freestyle Performance with Chris “Teach” McNeil
                              Parking Lot D (near NE Gate)

12:00 PM                      GS Trials Practice session
                              Juniper Arena

1:00 PM                       GS Trials Competition & Skill Development
                              Juniper Arena

1:00 PM - 1:30 PM             GS "Anti-Concours" - Winners Announced, Prizes & Gifts for
                              participants distributed
                              BMW Motorrad / GS Tent

1:00 PM - 2:00 PM             RPU - The GS at Higher Speeds in the Rough - Range
                              Juniper Arena

1:15 PM - 2:15 PM             BMW Motorrad: The New S 1000 RR Technical Overview by Marty
                              Roach, Field Service Engineer
                              High Desert Activity Center

2:00 PM                       Streetbike Freestyle Performance with Chris “Teach” McNeil
                              Parking Lot D (near NE Gate)

2:00 PM - 3:00 PM             BMW Motorrad: 30 Years of the GS - How the GS Conquered the
                              World by Fred Jakobs, BMW Classic chief historian/archivist
                              Hooker Creek Event Center

2:30 PM - 3:30 PM             BMW Motorrad: The New K1300 Series Technical Overview by Marty
                              Roach, Field Service Engineer
                              High Desert Activity Center

5:00 PM - 6:00 PM             Closing Ceremony Pre-Game Show
                              Hooker Creek Event Center

6:00 PM - 7:00 PM             Closing Ceremony
                              Hooker Creek Event Center

Note:

For the full BMW MOA Rally schedule, go to:

http://www.bmwmoa.org/rally10/events_seminars_cool_stuff/2010_rally_event_seminar_schedule

Events are subject to change! Please Check Rally Program for Final Rally Schedule
                               BMW Motorrad USA
                         “A CLEAN GS IS A DIRTY SHAME”
                              GS Anti-Concours Rules
                                  MOA National, Redmond OR




Disclaimer

GS riders are the ultimate real riders, and so the GS Anti-Concourse is about real bikes. In the GS
Alternate Universe there will be no awards for clean bikes. No pretty ribbons for fancy paint jobs. No
nervous owners standing by with Quick Detailer Mist & Wipe and polishing rags waiting for the judges
to show. The focus is performance, utility and usability. We want bikes that are used by their owners
for what the GS was intended. Be warned - bikes judged too clean will be immediately disqualified!

Breakout of Categories, Areas and Awards

    •   GS Groups:
          1. Airhead
          2. Oilhead
          3. Hexhead
          4. Verticals

    •   Areas within each Group:
           1. Most Distracted
           2. Hard Core
           3. High Performance
           4. World-Ready

    •   Award Levels:
          1. Top “Total” level – Best in Show / Icon Bike / Most Extreme (3 awards)
          2. First Place in Group/Area (16 awards)
          3. Second Place in Group/Area (16 awards)
          4. Third Place in Group/Area (16 awards)

How the Process Works

Riders must enter by registering at BMW Demo Truck at MOA Rally on Thursday July
15 and Friday July 16. Judging takes place on Saturday July 17.

At registration, riders are first listed on an event tally by BMW GS volunteers and then
either provide a completed form that they have already downloaded from the web, or
can fill out an entry form on scene. On the entry form riders provide a detailed
description of their GS and what qualifies it for recognition by the judges. Riders will
be given a GS Anti-Concours Flyer, Event ID with holder and lanyard, event sticker
and entry form holder. Entries are limited to 300 on a first-come, first-served basis.

Riders take their bikes to the GS Anti-Concours Display area at 9AM Saturday.
Judging begins at 10AM. Riders Awards are publicly presented at 1PM. All
participants in the Anti-Concours (including those disqualified for having too clean a
bike) will be given a very generous gift package after the Rider Awards are presented.
If you register but fail to show up with your bike for the Anti-Concours, you are out of
luck: no gift package for you!

There are twelve judges (affectionately titled “The Dirty Dozen”) with three judging
each category of GS bikes. The top bikes from First Place winners in each Category
will be selected for the three top “Total” awards. Among our judges, all of them GS
owners like yourselves, we will have two special guests: Helge Pedersen author of
“Ten Years on Two Wheels” and Fred Jakobs, head archivist for BMW Classic.

Criteria for the Anti-Concours: “A Clean GS is a Dirty Shame”

Concept: Just as the GS threw all rules out the window, the Anti-Concours does the
same. Machines are evaluated by judges not on beauty but on utility; not on slavish
fidelity to the original factory model but rather on the originality and the practical
effectiveness of adaptations made to it; not on how pristine the machine is but how
hard and how far it has been ridden.

These Areas define the GS experience: Practicality, Endurance, Performance and
Worldliness. Entries within each Category can qualify and win in more than one Area,
depending on the total attributes of the machine.

There are potentially 16 first place winners (four per category), 16 second place
winners and 16 third place winners.

      Most Distracted: frowned upon in a traditional “concours d’elegance” as hideous or
      jury-rigged distractions to the purity of the motorcycle designer’s vision, but we love
      them. The best “Most Distracted” GS has a multitude of accessories, rider’s aids or
      just plain farkles to optimize the practicality of the ride: the more of them and the
      crazier they are – the better. Provided that they work.

      Hard Core: we all know what “hard core” means because it’s at the heart of what a GS
      is all about. The true “Hard Core” GS is the epitome of endurance; that is ridden far,
      ridden hard, ridden well and shows it, yet is maintained and not on its last legs, but
      ready for more. In short: it demands respect.

      High Performance: set up for racing, pure and simple. Modified and stripped down to
      be as effective as possible, as quick as possible and as rugged as possible under the
       demands of off-road (or yes, even track) performance. The best GS in the “High
       Performance” is not merely ready to race; it has raced and has a record to prove it.

       World-Ready: defines “adventure touring” as no other bike ever has. Not merely
       ready to explore the planet with all of the adaptations that long-distance riding far from
       civilization requires, but in fact has already done so. Hence the ideal “World-Ready”
       GS isn’t merely blistered with the tourist stickers of countless nations on its panniers,
       it has the native fauna and flora of every one of those countries still stuck to the grill.

Special “Total” Awards

Three “Total” Awards are provided as the highest level of recognition at the GS Anti-
Concours. In this case, no bike can win more than one “Total” Award.

   •   Best in Show – chosen from among the 16 First Place winners, in essence this is the joint
       selection of all 12 judges of their collective favourite.

   •   Icon Bike – As Helge Pedersen is a GS icon, it seems appropriate for him to be able to select
       from the First Place winners, the bike he thinks is the best representative of the GS phenotype.

   •   Most Extreme – Our other guest GS Judge, Fred Jakobs, will have the honor of deciding which
       machine is the most aggressive, extreme and hard core of all the GS bikes on the field from
       among the 16 First Place winners.

Other Awards

The sixteen First Place winners will receive a medallion, ribbon and certificate.
Second Place and Third Place winners receive a ribbon. All participants in the GS
Anti-Concours will receive a gift package to include a t-shirt, baseball cap,
autographed edition of BMW Classic 30 GS History and new GS DVD. Only First
Place winners are eligible for consideration for one of the special “Total” Awards.
GS Anti-Concours Rules: The Short List

   1. All decisions by the judges are final and not subject to appeal.

   2. Limited to maximum of 300 participants, on a first-come, first-served basis.

   3. All participants must sign up in advance at the BMW Demo Truck on Thursday
      July 15 or Friday July 16; no last-minute entries will be accepted.

   4. Participants stage with their machines on Saturday in the GS Display area:

         a. Arrive in the Anti-Concours staging area by 9AM Saturday.
         b. Attach Event Sticker to bike’s windscreen, headlamp or front fender.
         c. Wear Event ID with lanyard upon entering the staging area.
         d. Fill out the Entry Form completely and attach to the handlebar of bike
            using the holder provided.
         e. The GS Display Area will be divided according to Category: Airhead,
            Oilhead, Hexhead and Vertical.

   5. Judges have the right to unilaterally and without right of appeal disqualify any
      GS that in their opinion is too clean to be included in the GS Anti-Concours.
      Those so disqualified will nevertheless be eligible to receive the Gift Package.

   6. Participants must be present at 1PM in the Judge’s Circle when the GS Anti-
      Concours Winners are announced.
Welcome to the BMW MOA Rally!

As you know, 2010 is the 30-year anniversary of the GS – a machine that has radically
changed the history of BMW as a company and which spawned a wholly new area of
motorcycle riding. This year at Redmond, we invite all BMW motorcycle owners and
especially those fortunate enough to ride the GS, to celebrate this occasion with a
host of GS-related activities.

The most important of these is the GS “Anti-Concours” where GS bikes will be
judged not by the usual requirements of pristine originality and spotlessness, but by
the criteria best suited to a dirt bike on steroids.

There are seminars offered by BMW Motorrad personnel including Fred Jakobs as
well as our own V.P., Pieter de Waal on “The Future of BMW”. We’ll have the
premiere showing of two new GS films on Thursday and Friday evening “Movie
Nights”. Stunts by Chris “Teach” McNeil. GS adventure rides early in the week,
followed by a GS Trials competition. And of course, BMW demo rides on new bikes
throughout the rally.

Enclosed is the schedule of BMW Motorrad activities and all those related to the GS
taking place at the BMW MOA National this year. Our BMW Demo Trucks including
the GS Anti-Concours signup are near the North-East gate next to the GS Base Camp
/ Gathering Area – just west of the Juniper Arena.

You’ll also find the rules for the GS Anti-Concours. If you have a GS, we encourage
you to participate in this contest, which is open to up to 300 competitors and in which
all who do so will be recognized. But be warned: if your GS is too clean, it will be
disqualified.

Welcome and enjoy the rally,

BMW Motorrad USA
GS EVENTS AT THE BMW MOA RALLY IN REDMOND, OR
(Including all BMW Motorrad activities)
July 13 – 17, 2010

Tuesday, July 13

8:00 AM - 5:00 PM    RPU: Pre-Rally GS Adventure Ride
                     Starting point: GS Base Camp - Juniper Arena

Wednesday, July 14

8:00 AM - 5:00 PM    RPU: Pre-Rally GS Adventure Ride
                     Starting point: GS Base Camp - Juniper Arena

Thursday, July 15

EARLY                BMW Demo Ride Sign-Up
                     BMW Motorrad Demo Truck near NE Gate

8:00 AM              GS Trials Sign-Up / Tech Inspection
                     GS Base Camp / Juniper Arena Entry Gate

9:00 AM - 6:00PM     GS Anti-Concours Registration
                     BMW Motorrad / GS Tent

3:30 PM - 4:30 PM    BMW Motorrad: The History of BMW Racing Motorcycles, From
                     Henne to Corser by Fred Jakobs, BMW Classic chief historian/archivist
                     Hooker Creek Event Center

4:30 PM              GS Trials Demonstration
                     Juniper Arena


4:30 PM - 5:30 PM    BMW Motorrad: S1000 RR -- The Back Story on BMW's
                     Groundbreaking Superbike by Laurence Kuykendall and Sergio
                     Carvajal
                     Hooker Creek Event Center

5:45 PM - 6:45 PM    BMW Motorrad: In Shadow of Dakar, the World's Greatest Race – by
                     Jim Hyde of RawHyde Adventures
                     Hooker Creek Event Center

8:30 PM - 10:30 PM   Movie Night: Premiere showing of new GS film: History of Dirt: 30 Years
                     of the GS by Sterling Noren
                     Hooker Creek Event Center

Friday, July 16

8:00 AM              BMW Demo Ride Sign-Up
                     BMW Motorrad Demo Truck near NE Gate

7:00 AM              GS Trials Sign-Up / Tech Inspections
                     GS Base Camp / Juniper Arena Entry Gate
8:00 AM - 3:00 PM     GS Rider Sessions - Round 1
                      Juniper Arena

9:00 AM – 6:00 PM     GS Anti-Concours Registration
                      BMW Motorrad / GS Tent

12:00 PM              Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

2:00 PM - 4:00 PM     BMW Motorrad: Multimedia History of the K Bikes & the K1300 Series
                      overview by Shahram Shiva
                      Hooker Creek Event Center

2:00 PM               Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

4:00 PM               Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

4:00 PM               GS Rider Sessions, Round II
                      Juniper Arena

4:15 PM - 5:30 PM     BMW Motorrad: The Future of BMW Motorcycles in the U.S. by Pieter
                      de Waal, Vice President of BMW Motorrad USA
                      Hooker Creek Event Center

8:00 PM - 12:00 PM    Movie Night - Premiere showing of new GS film: AMA NARS Ride –
                      Barstow to Vegas, November 2009 by Bill Wolf
                      Hooker Creek Event Center

Saturday, July 17

8:00 AM               BMW Demo Ride Sign-Up
                      BMW Motorrad Demo Truck

7:00 AM               GS Tech Inspection Opens
                      GS Base Camp

8:00 AM - 10:00 AM    RPU - The GS at Higher Speeds in the Rough - Lecture
                      Dairy Barn

9:00 AM - 10:00 AM    GS "Anti-Concours" - Bike Line-Up - Limited to 300 Bikes
                      BMW Motorrad / GS Tent

10:00 AM              Streetbike Freestyle Performance with Chris “Teach” McNeil
                      Parking Lot D (near NE Gate)

10:00 AM - 1:00 PM    "Anti-Concours" - GS Bike Judging
                      BMW Motorrad / GS Tent

11:30 AM - 12:30 PM   BMW Motorrad: New BMW Riders' Apparel, including DoubleRR &
                      Women's Apparel
                      Hooker Creek Event Center\
12:00 PM                      Streetbike Freestyle Performance with Chris “Teach” McNeil
                              Parking Lot D (near NE Gate)

12:00 PM                      GS Trials Practice session
                              Juniper Arena

1:00 PM                       GS Trials Competition & Skill Development
                              Juniper Arena

1:00 PM - 1:30 PM             GS "Anti-Concours" - Winners Announced, Prizes & Gifts for
                              participants distributed
                              BMW Motorrad / GS Tent

1:00 PM - 2:00 PM             RPU - The GS at Higher Speeds in the Rough - Range
                              Juniper Arena

1:15 PM - 2:15 PM             BMW Motorrad: The New S 1000 RR Technical Overview by Marty
                              Roach, Field Service Engineer
                              High Desert Activity Center

2:00 PM                       Streetbike Freestyle Performance with Chris “Teach” McNeil
                              Parking Lot D (near NE Gate)

2:00 PM - 3:00 PM             BMW Motorrad: 30 Years of the GS - How the GS Conquered the
                              World by Fred Jakobs, BMW Classic chief historian/archivist
                              Hooker Creek Event Center

2:30 PM - 3:30 PM             BMW Motorrad: The New K1300 Series Technical Overview by Marty
                              Roach, Field Service Engineer
                              High Desert Activity Center

5:00 PM - 6:00 PM             Closing Ceremony Pre-Game Show
                              Hooker Creek Event Center

6:00 PM - 7:00 PM             Closing Ceremony
                              Hooker Creek Event Center

Note:

For the full BMW MOA Rally schedule, go to:

http://www.bmwmoa.org/rally10/events_seminars_cool_stuff/2010_rally_event_seminar_schedule

Events are subject to change! Please Check Rally Program for Final Rally Schedule
                               BMW Motorrad USA
                         “A CLEAN GS IS A DIRTY SHAME”
                              GS Anti-Concours Rules
                                  MOA National, Redmond OR




Disclaimer

GS riders are the ultimate real riders, and so the GS Anti-Concourse is about real bikes. In the GS
Alternate Universe there will be no awards for clean bikes. No pretty ribbons for fancy paint jobs. No
nervous owners standing by with Quick Detailer Mist & Wipe and polishing rags waiting for the judges
to show. The focus is performance, utility and usability. We want bikes that are used by their owners
for what the GS was intended. Be warned - bikes judged too clean will be immediately disqualified!

Breakout of Categories, Areas and Awards

    •   GS Groups:
          1. Airhead
          2. Oilhead
          3. Hexhead
          4. Verticals

    •   Areas within each Group:
           1. Most Distracted
           2. Hard Core
           3. High Performance
           4. World-Ready

    •   Award Levels:
          1. Top “Total” level – Best in Show / Icon Bike / Most Extreme (3 awards)
          2. First Place in Group/Area (16 awards)
          3. Second Place in Group/Area (16 awards)
          4. Third Place in Group/Area (16 awards)

How the Process Works

Riders must enter by registering at BMW Demo Truck at MOA Rally on Thursday July
15 and Friday July 16. Judging takes place on Saturday July 17.

At registration, riders are first listed on an event tally by BMW GS volunteers and then
either provide a completed form that they have already downloaded from the web, or
can fill out an entry form on scene. On the entry form riders provide a detailed
description of their GS and what qualifies it for recognition by the judges. Riders will
be given a GS Anti-Concours Flyer, Event ID with holder and lanyard, event sticker
and entry form holder. Entries are limited to 300 on a first-come, first-served basis.

Riders take their bikes to the GS Anti-Concours Display area at 9AM Saturday.
Judging begins at 10AM. Riders Awards are publicly presented at 1PM. All
participants in the Anti-Concours (including those disqualified for having too clean a
bike) will be given a very generous gift package after the Rider Awards are presented.
If you register but fail to show up with your bike for the Anti-Concours, you are out of
luck: no gift package for you!

There are twelve judges (affectionately titled “The Dirty Dozen”) with three judging
each category of GS bikes. The top bikes from First Place winners in each Category
will be selected for the three top “Total” awards. Among our judges, all of them GS
owners like yourselves, we will have two special guests: Helge Pedersen author of
“Ten Years on Two Wheels” and Fred Jakobs, head archivist for BMW Classic.

Criteria for the Anti-Concours: “A Clean GS is a Dirty Shame”

Concept: Just as the GS threw all rules out the window, the Anti-Concours does the
same. Machines are evaluated by judges not on beauty but on utility; not on slavish
fidelity to the original factory model but rather on the originality and the practical
effectiveness of adaptations made to it; not on how pristine the machine is but how
hard and how far it has been ridden.

These Areas define the GS experience: Practicality, Endurance, Performance and
Worldliness. Entries within each Category can qualify and win in more than one Area,
depending on the total attributes of the machine.

There are potentially 16 first place winners (four per category), 16 second place
winners and 16 third place winners.

      Most Distracted: frowned upon in a traditional “concours d’elegance” as hideous or
      jury-rigged distractions to the purity of the motorcycle designer’s vision, but we love
      them. The best “Most Distracted” GS has a multitude of accessories, rider’s aids or
      just plain farkles to optimize the practicality of the ride: the more of them and the
      crazier they are – the better. Provided that they work.

      Hard Core: we all know what “hard core” means because it’s at the heart of what a GS
      is all about. The true “Hard Core” GS is the epitome of endurance; that is ridden far,
      ridden hard, ridden well and shows it, yet is maintained and not on its last legs, but
      ready for more. In short: it demands respect.

      High Performance: set up for racing, pure and simple. Modified and stripped down to
      be as effective as possible, as quick as possible and as rugged as possible under the
       demands of off-road (or yes, even track) performance. The best GS in the “High
       Performance” is not merely ready to race; it has raced and has a record to prove it.

       World-Ready: defines “adventure touring” as no other bike ever has. Not merely
       ready to explore the planet with all of the adaptations that long-distance riding far from
       civilization requires, but in fact has already done so. Hence the ideal “World-Ready”
       GS isn’t merely blistered with the tourist stickers of countless nations on its panniers,
       it has the native fauna and flora of every one of those countries still stuck to the grill.

Special “Total” Awards

Three “Total” Awards are provided as the highest level of recognition at the GS Anti-
Concours. In this case, no bike can win more than one “Total” Award.

   •   Best in Show – chosen from among the 16 First Place winners, in essence this is the joint
       selection of all 12 judges of their collective favourite.

   •   Icon Bike – As Helge Pedersen is a GS icon, it seems appropriate for him to be able to select
       from the First Place winners, the bike he thinks is the best representative of the GS phenotype.

   •   Most Extreme – Our other guest GS Judge, Fred Jakobs, will have the honor of deciding which
       machine is the most aggressive, extreme and hard core of all the GS bikes on the field from
       among the 16 First Place winners.

Other Awards

The sixteen First Place winners will receive a medallion, ribbon and certificate.
Second Place and Third Place winners receive a ribbon. All participants in the GS
Anti-Concours will receive a gift package to include a t-shirt, baseball cap,
autographed edition of BMW Classic 30 GS History and new GS DVD. Only First
Place winners are eligible for consideration for one of the special “Total” Awards.
GS Anti-Concours Rules: The Short List

   1. All decisions by the judges are final and not subject to appeal.

   2. Limited to maximum of 300 participants, on a first-come, first-served basis.

   3. All participants must sign up in advance at the BMW Demo Truck on Thursday
      July 15 or Friday July 16; no last-minute entries will be accepted.

   4. Participants stage with their machines on Saturday in the GS Display area:

         a. Arrive in the Anti-Concours staging area by 9AM Saturday.
         b. Attach Event Sticker to bike’s windscreen, headlamp or front fender.
         c. Wear Event ID with lanyard upon entering the staging area.
         d. Fill out the Entry Form completely and attach to the handlebar of bike
            using the holder provided.
         e. The GS Display Area will be divided according to Category: Airhead,
            Oilhead, Hexhead and Vertical.

   5. Judges have the right to unilaterally and without right of appeal disqualify any
      GS that in their opinion is too clean to be included in the GS Anti-Concours.
      Those so disqualified will nevertheless be eligible to receive the Gift Package.

   6. Participants must be present at 1PM in the Judge’s Circle when the GS Anti-
      Concours Winners are announced.

								
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