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					                                                                                                                                                                                                   blenderbox

realestate.com: Site Redesign
Information Architecture, Version 3
Created by Matt Raw ( mraw@blenderbox.com) and Rob Cummings (rcummings@blenderbox.com)
Last modified: 1/22/2010




About this document                                                                              Document history
This document provides a site map and wireframes for the realestate.com site redesign. This      Version 3: Sitemap, Homepage and wireframes for all major site sections. Revisions to Version 2
document should not be viewed as a visual design recommendation, rather, the focus is on site    wireframes as discussed in the November 25 review meeting.
functionality, the organization of content, and the expected use of the site by realestate.com
audiences.




Table of contents

   1    Sitemap
   2    Homepage
   3    Rentals
   4    Sales
   5    Neighborhoods
   6    Services
   7    About Us
   8    Globals
   9    Search Flows
  10    Appendix




                                                                                                                                                                                                   Page 1 of 37
1.0: Site Map


   Proposed Sitemap for Real Estate Site, Top Level


                                                               R&E Homepage                                         News & Press   Contact Us       My R&E     SEARCH




                  RENTALS             SALES                NEIGHBORHOODS                  SERVICES      ABOUT US




                                                              Brooklyn                                  Company
                Rental Listings   Sales Listings                                         Overview        History
                                                           Neighborhoods

                                                                                                        Executive
                                                             Manhattan
                Renter’s Guide    Buyer’s Guide                                          For Sellers     Team
                                                           Neighborhoods

                 New Rental                                   Queens                                     Agents
                                  Open Houses                                           For Investors
                Developments                               Neighborhoods


                                   New Sales                                            For Owners       Careers
                                                            Outside NYC
                                  Developments

                                                                                     Union Square
                                                                                    Mortgage Group




                                                                                                                                                             Sub-page
                                                   Real Estate Site, MAJOR PAGE LINKS                                                                                          globals
                                                               (global sitemap)                                                                 Major Page

                                                                                                                                                             Phase 2




                                                                                                                                                                        Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                    Last modified: 1/22/2010
                                                                                                                                                                                                               Page 2 of 37
2:0: Homepage First View


   Proposed Homepage, Top
                                                                                                                                                      2
                                                                                                                1
                                                                                                                                                                                                1   This wireframe shows the initial view of
                                                                           NEWS & PRESS | CONTACT US | MY R&E       Search: Neighborhood, ZIP             Rentals                       GO          the Real Estate Site homepage as seen
                        Real Estate Site Logo                                                                                                             Sales                                     by a first-time visitor.
                                                                                                                                                          Open Houses
                                                                                                                                                          Other Content
                                                                                                                                                                                                2   The site’s search utility affords search by
                                                                                                                                                                                                    category – rentals, sales or open houses.
              RENTALS                            SALES                      NEIGHBORHOODS                           SERVICES                              ABOUT US                                  Other content is material that is NOT
                                                                                                                                                                                                    rentals, sales or open houses, e.g., press
                                                                                                                                                                                                    releases, services, neighborhoods or
                                                                                                                                                                                                    about us information.
                                                                                                                                                                                            3

                                                                                                                                      Stay on Top of the Market:
                                                                                                                                                                                                3   These icons promote some of the site’s
                                                                                                                                                                           My                       new features: RSS, send to phone and My
                                                                                                                                                                                                    R&E, the personalized section of the site.
                                                                                                                                                                           R&E
                                                                                                                                                                                                                                                            Union Square Mortgage Slide
                                                                                                                                                                                                                                                       1
                                                                                                                                                                                                4   Quick Search is a search utility that only         2
                                                                                                                                                                                                    appears on the homepage. It helps get              3
                                                                                                                                      Quick Search                                          4       renters and buyers right into the listings.        4

                                                             Flash Slide Viewer
                                                                                                                                         Looking to:            Rent          Buy
     5                                                                                                                                                                                          5   The Flash Slide Viewer is a stack of
                    1                                                                                                                    Max Price                                                  animated slides that promote individual
                                                                                                                                                                                                    properties, new developments, R&E
                    2                                                                                                                    Neighborhood                                               initiatives – see slides at right as an                Food Drive/ R&E Program Slide
                                                                                                                                                                                                                                                       1
                                                                                                                                                                                                    example. Each slide links to the                   2
                    3                                                                                                                                                                               corresponding material deeper within the           3
                                                                                                                                          Search
                                                                                                                                                                                                    site. The subject, order and frequency of          4
                    4                                                                                                                                                                               the slides is governed by the CMS.

                                                                                                                                                                                            7
           Open House 1                                                                                                                                                                         6   The Open House chip promotes upcoming
                                                                                                                                      Most Popular Properties                                       open house showings. Individual open
     6
           Day, time, location, comments ... quis neque
                                                                                                                                                                                                    house links go to property index pages,                 Property Management Slide
           dignissim quis metus…. Learn more >>
                                                                                                                                                                                                                                                       1
                                                                                                                                                                                                    like on page 31, the “see all open houses”         2
           Open House 2                                                                                                                                                                             link goes to the open house index, as              3
           Day, time, location, comments ... quis neque                                                                                                                                             shown on page 14.                                  4
           dignissim quis metus…. Learn more >>                                   Promo Spot 1: Deal of the Week                                             Image

           Open House 3                                                                                                                                                                         7   The Most Popular Properties module
           Day, time, location, comments ...urna quis neque
                                                                                                                                                                                                    takes default images from the 10
           dignissim. Curabitur quis metus. Learn more >>
                                                                                                                                                                                                    properties with the highest traffic and puts
                                     See all Open Houses                                                                                Caption for image           1/10                            them in a slide stack. The stack is                       Video Property Feature
                                                                                                                                                                                                                                                       1
                                                                                                                                                                                                    navigated with simple back and forward
                                                                                                                                                                                                                                                       2
                                                                                                                                                                                                    controls. Each slide is captioned with the         3

         HOME                          RENTALS                          SALES                          NEIGHBORHOODS                 SERVICES
                                                                                                                                                                     Continued on p. 4
                                                                                                                                                                          ABOUT US
                                                                                                                                                                                                    address, or name of the property and each          4

         My R&E                        Rental Listings                  Sales Listings                 Brooklyn                      Overview                             Executive Team            slide links to the property listing.
         News & Press                  Renter’s Guide                   Buyer’s Guide                  Manhattan                     For Sellers                          Company History
         Contact Us                    New Rental Developments          Open Houses                    Queens                        For Investors                        Careers
         RSS                                                            New Sale Developments          Outside NYC                   For Owners                           Agents
         Privacy Statement                                                                                                           Union Square Mortgage




                                                                                                                                                                                                                                                   Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                               Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                           Page 3 of 37
2.1: Homepage First View, Bottom


   Proposed Homepage, Bottom
                                                                                                                                                        Continued from p. 3      Notes
                                                                  NEWS & PRESS | CONTACT US | MY R&E     Search: Neighborhood, ZIP           Rentals                        GO   This wireframe shows the bottom of the
        Open House 1                                                                                                       Most Viewed listings module                           homepage as the first-time visitor will see it.
                    Real Estate Site Logo
        Day, time, location, comments ... quis neque                                                                                 Sales
        dignissim quis metus…. Learn more >>                  1                                                                              Open Houses
                                                                                                                                             Other Content
                                                                                                                                                                                 1   The promo spots are small image files
        Open House 2
        Day, time, location, comments ... quis neque
                                                                                                                                                                                     with some copy highlighting aspects of
           RENTALS
        dignissim quis metus…. Learn more >>
                                               SALES                                    SERVICES
                                                                   NEIGHBORHOODS of the Week
                                                                     Promo Spot 1: Deal                                                     ABOUT US                                 Real Estate Site and its properties. The
                                                                                                                                                  Image
                                                                                                                                                                                     subject, order and frequency of the
        Open House 3                                                                                                                                                                 images is governed by the CMS.
        Day, time, location, comments ...urna quis neque
        dignissim. Curabitur quis metus. Learn more >>                                                                                                                           2   The sitemap footer lists all the major
                                                                                                                             Caption for image         1/10                          pages in the site as a set of simple text
                                  See all Open Houses
                                                                                                                                                                                     links. This aids user orientation and SEO.




                                                                                                                                  Promo Spot 4: Featured
        Promo Spot 2: Union Square Mortgage                       Promo Spot 3: Featured Development A
                                                                                                                                     Development B




      HOME                          RENTALS                   SALES                           NEIGHBORHOODS               SERVICES            2               ABOUT US
      My R&E                        Rental Listings           Sales Listings                  Brooklyn                    Overview                            Executive Team
      News & Press                  Renter’s Guide            Buyer’s Guide                   Manhattan                   For Sellers                         Company History
      Contact Us                    New Rental Developments   Open Houses                     Queens                      For Investors                       Careers
      RSS                                                     New Sale Developments           Outside NYC                 For Owners                          Agents
      Privacy Statement                                                                                                   Union Square Mortgage




                                                                                                                                                                                                                                   Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                               Last modified: 1/22/2010
                                                                                                                                                                                                                                                                          Page 4 of 37
2.2: Homepage Return View, Bottom

                                                                           1
   Proposed Homepage, Return Visit, Bottom

                                                                                                                                                            Continued from p. 3    1   This version shows the homepage as a
        Open House 1                                                                                                                          listings
                                                                                                                                  Most Viewed Rentals
                                                                                                                  Search: Neighborhood, ZIP                    module
        Day, time, location, comments ... quis neque
                                                                         NEWS & PRESS | CONTACT US | MY R&E                                                                   GO       returning user will see it.
        dignissim quisReal Estate Site Logo
                       metus…. Learn more >>

        Open House 2
        Day, time, location, comments ... quis neque                                                                                                                               2   Returning visitors will see new promotions
                                                                          Promo Spot 1: Deal of the Week                                            Image                              in these spots.
        dignissim quis metus…. Learn more >>
             RENTALS                             SALES                    NEIGHBORHOODS              SERVICES                                     ABOUT US
        Open House 3
        Day, time, location, comments ...urna quis neque
        dignissim. Curabitur quis metus. Learn more >>                                                                                                                             3   Returning users, who have been active on
                                                                                                                                                                                       the site recently, will see a list of
                                    See all Open Houses                                                                         Caption for image       1/10                           properties that they viewed during their
                                                                                                                                                                                       last visit. This list will appear at the bottom
                                                                                                                                                                                       of most pages throughout the site. The
                                                                                                                                                                                       only pages that Properties Recently Seen
                                                            2                                                                                                                          does not appear are search results pages.




                                                                                                                                     Promo Spot 4: Featured
        Promo Spot 2: Featured Development C                        Promo Spot 3: Union Square Mortgage
                                                                                                                                        Development D




    3
          Properties Recently Seen


                            Image                                Image                                    Image




                Park Slope Condo                       Greenpoint Apartment                   Williamsburg Apartment
                $749,000, 2Br                          $1,700, 1Br                            $2,200, 1.5Br
                556 5th Ave @ 15th St.                 Subway: Greenpoint Ave. G              Subway: Bedford Ave. L
                Open House Sunday 11/16/
                08, 1-4pm.




        HOME                           RENTALS                      SALES                            NEIGHBORHOODS              SERVICES                        ABOUT US
        My R&E                         Rental Listings              Sales Listings                   Brooklyn                   Overview                        Executive Team
        News & Press                   Renter’s Guide               Buyer’s Guide                    Manhattan                  For Sellers                     Company History
        Contact Us                     New Rental Developments      Open Houses                      Queens                     For Investors                   Careers
        RSS                                                         New Sale Developments            Outside NYC                For Owners                      Agents
        Privacy Statement                                                                                                       Union Square Mortgage




                                                                                                                                                                                                                                         Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                     Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                Page 5 of 37
3.0: Rentals Landing Page


   Rentals Landing

                                                                                                                                  Search: Neighborhood, ZIP                                        1   The initial state of the Rental landing page
                                                                                  NEWS & PRESS | CONTACT US | HI JANE                                                 Rentals                 GO       presents a title, a search tool, sample
                        Real Estate Site Logo                                                                                                                                                          listings and promotional callouts in the
                                                                                                                                                                                                       right column.

                                                                                                                                                                                                   2   The Rental search panel allows search by
              RENTALS                                     SALES                     NEIGHBORHOODS                                  SERVICES                          ABOUT US                          location, bedrooms and price.

                                                                                                                                                                                                   3   Below the featured rentals is a link to view
   RENTAL LISTINGS                                  RENTER’S GUIDE                       NEW DEVELOPMENTS
                                                                                                                                                                                                       all rentals in that neighborhood. Links to
                                                                                                                                                              1
                                                                                                                                                                                                       RSS also appear here.
         Rental Listings
                                                                                                                                                                                                   4   Property images and location link to the
          Search the Rental Database                                                                                                                                                                   full description of the property.

            AREA                                     NEIGHBORHOOD                           BEDROOMS
     2
                 All Areas                              All Brooklyn Neighborhoods          Any                                                                   RENTER’S GUIDE
                 Brooklyn                               Williamsburg
                 Manhattan                              Greenpoint
                 Queens                                 Bushwick                           MAX PRICE
                 Outside NYC                            East Williamsburg
                                                                                                                             Search
                                                        More neighborhoods...                                                                             FEATURED RENTAL WITH
                                                                                                                                                               INCENTIVE

          New Williamsburg Apartments for Rent                                   New Park Slope Apartments for Rent

             thumb       Williamsburg 1br             (1 br.) $2,000                              Park Slope 1br. #3 (1 br.) $3,000
                         Williamsburg
                                                                                    thumb
                                                                                                  Park Slope



             thumb       Sunny 2br W-burg             (1 br.) $4,000                              Park Slope 1br. #4 (1 br.) $3,000                            FEATURED RENTAL
                         Williamsburg
                                                                                    thumb
                                                                                                  Park Slope



             thumb       Williamsburg, 1- bed (1 br.) $3,000                                      Park Slope 1br. #5 (1 br.) $3,000
                         Williamsburg
                                                                                    thumb
                                                                                                  Park Slope



             thumb       Williamsburg, 1- bed (1 br.) $2,000                                      Park Slope 1br. #6 (1 br.) $3,000
                         Williamsburg
                                                                                    thumb
                                                                                                  Park Slope


                         Williamsburg, 1- bed          (1 br.) $2,000
                                                                                                                                                                     R&E MOBILE
             thumb                                                                  thumb         Park Slope 1br. #7 (1 br.) $3,000
                         Williamsburg                                                             Park Slope
                                                                                                                  4
          View all Williiamsburg Rentals »      3                                 View all Park Slope Rentals »
         HOMESubscribe to the newest listings   RENTALS                         SALESSubscribe to the newest listings   NEIGHBORHOODS              SERVICES                     ABOUT US
         My R&E                                 Rental Listings                 Sales Listings                          Brooklyn                   Overview                     Executive Team
         News & Press                           Renter’s Guide                  Buyer’s Guide                           Manhattan                  For Sellers                  Company History
         Contact Us                             New Rental Developments         Open Houses                             Queens                     For Investors                Careers
         RSS                                                                    New Sale Developments                   Outside NYC                For Owners                   Agents
         Privacy Statement                                                                                                                         Union Square Mortgage
                                                                                                                                                             LOGIN TO SEE
                                                                                                                                                        YOUR SAVED PROPERTIES

                                                                                                                                                                                                                                                      Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                                  Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                             Page 6 of 37
3.1: Rental Property Listing Top


   Property Listing, Rentals, Top

                                                                                                                     Search: Neighborhood, ZIP
                                                                                                                                                                                         1   For Rental property listings, the
                                                                            NEWS & PRESS | CONTACT US | MY R&E                                           Rentals                    GO       neighborhood and type of property
                         Real Estate Site Logo                                                                                                                                               becomes the title of the page. Below the
                                                                                                                                                                                             title, the web ID displays along with the
                                                                                                                                                                                             listing’s neighborhood, which links to a list
                                                                                                                                                                                             of other rental properties in the
               RENTALS                              SALES                    NEIGHBORHOODS                               SERVICES                       ABOUT US                             neighborhood. Monthly rent amount is also
                                                                                                                                                                                             posted here.

       RENTAL LISTINGS                      RENTER’S GUIDE                        NEW DEVELOPMENTS
                                                                                                                                                                                         2   Features, Type, Location and Financials
   1                                                                                                                                                                                         follow photo. Data here needs to be
           Greenpoint, Townhouse, Brooklyn, NY                                                                                                                                               cleaned up. For example, no negative
           Web ID # 5846, Greenpoint, $2,300                                                                                                                                  6              results should appear, e.g., “Pets: No”.

                                                                                                                            Image   Image            Save to My R&E
                                                                                                                                                                                         3   Description follows feature and type.
                                                                                                                                                  - SHARE THIS PAGE                          Descriptions for rentals will likely be brief.
                                                                                                                            Image   Image
                                                                                                                                                   Save as PDF
                                                                                                                                                   Add to Furl
                                                                                                                     4                             Add to Delicious
                                                                                                                                                   Add to Digg
                                                                                                                                                                                         4   Renters like big, clear photos. To the right
                                                                                                                            Image                  Add to Facebook                           of the display image is a set of thumbnail
                                                                                                                                                                                             images. Clicking on the a thumbnail image
                                                                                                                                                                                             loads a larger version in the display space.
                                                               Image

                                                                                                                                                 CONTACT                                 5   This Rent Vs. Buy promotion would take
                                                                                                                                                 Information
                                                                                                                                                                                             the rental information from the listing to
                                                                                                                                                 718-384-5304
                                                                                                                                                                                             generate the purchase amount the renter
                                                                                                                                                 information@realestate.com
                                                                                                                                                 Download contact info                       can afford. Result also links to Union
                                                                                                                                                                                             Square Mortgage info. Exact functionality
                                                                                                                                                 Skype Us
                                                                                                                                                                                             TBD.



       2
                                                                                                                                                                                         6   Listings pages display with a toolset in the
            FEATURES                           TYPE                                 LOCATION                                                                                                 upper-right corner of the page. Tools
            Bedrooms: 1.5                      Townhouse                            Subway line: G, Greenpoint                                   You Could Own ...                           include: RSS, Send to Phone, Email This
            Bathrooms: 1                                                                                                                                                                     Page, Print This Page, a link to save the
            Duplex                             FINANCIALS                                                                                        … for what you pay in rent                  listing to My R&E, and Sharing tools in a
            Eat-in-kitchen                     Rent: $2,300                                                                                      over two years. We estimate
            Laundry
                                                                                                                                                                                             collapsible box.
                                                                                                                                                 you can afford to buy a home
            Pets OK                                                                                                                              valued at $524,000, or more.
            Size: 900 Sq. Ft.
                                                                                                                                               To learn more about your
       3    One of a kind 1 bedroom loft! This unit features approximately 17' ceilings and is perfect for anyone                              options for financing the
            looking for extra space on a budget. Loft has wood floors, stainless kitchen, floor to ceiling windows + a                         purchase of a home, see
            bedroom located above the entire space. Loft can be converted if necessary.                                                      5
           HOME                           RENTALS                        SALES                          NEIGHBORHOODS                 SERVICES Union Square Mortgage.
                                                                                                                                                                  ABOUT US
           My R&E                         Rental Listings                Sales Listings                 Brooklyn                      Overview                        Executive Team
            Call Press
           News &today - rare find.       Renter’s Guide                 Buyer’s Guide                  Manhattan                     For Sellers                     Company History
           Contact Us                     New Rental Developments        Open Houses                    Queens                        For Investors                   Careers
           RSS                                                           New Sale Developments          Outside NYC                   For Owners                      Agents
           Privacy Statement                                                                                                          Union Square Mortgage




                                                                                                                                                                                                                                              Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                          Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                     Page 7 of 37
3.2: Rental Property Listing Bottom


   Property Listing, Rentals, Bottom

                                                                                                                                                                                       7   For rental properties, a Google map
                                                                                    CONTACT US | MY R&E Satellite
                                                              Street View & PRESS | Map
                                                                        NEWS                                    Search: Neighborhood, ZIP           Rentals                       GO       displays in the lower part of the page,
                      Real Estate Site Logo                                                                                                         Sales                                  without an address pinpointed (unless it is
           7                                                                                                                                        Open Houses                            flagged as an exclusive). The map’s zoom
                                                                                                                                                    Other Content
                                                                                                                                                                                           level is set to the rental’s zip code, which
                                                                                                                                                                                           will give an overview of the neighborhood.
               RENTALS                        SALES                      NEIGHBORHOODS                          SERVICES                           ABOUT US                                The map’s caption state’s the closest
                                                                                                                                                                                           subway stop to the rental property. For
                                                                                                                                                                                           more on map behavior and content, see
                                                                                                                                                                                           the appendix.


                                                                                                                                                                                       8   After a visitor has viewed a listing, a
                                                                                                                                                                                           picture and brief description of the listing is
                                                                                                                                                                                           added to the bottom of each successive
                                                                                                                                                                                           page. Pictures link back to the original
                                                                                                                                                                                           listing. Registered users see images of
                                                                                                                                                                                           properties they viewed in their last session
                                                                                                                                                                                           when they return to the site.




        The closest subway stop is the G at Greenpoint Ave.



        Properties Recently Seen
       8




                           Image                                 Image                                 Image




               Park Slope Condo                    Greenpoint Apartment                      Williamsburg Apartment
               $749,000, 2Br                       $1,700, 1Br                               $2,200, 1.5Br
               556 5th Ave @ 15th St.              Subway: Greenpoint Ave. G                 Subway: Bedford Ave. L
               Open House Sunday 11/16/
               08, 1-4pm.




       HOME                         RENTALS                          SALES                          NEIGHBORHOODS                SERVICES                           ABOUT US
       My R&E                       Rental Listings                  Sales Listings                 Brooklyn                     Overview                           Executive Team
       News & Press                 Renter’s Guide                   Buyer’s Guide                  Manhattan                    For Sellers                        Company History
       Contact Us                   New Rental Developments          Open Houses                    Queens                       For Investors                      Careers
       RSS                                                           New Sale Developments          Outside NYC                  For Owners                         Agents
       Privacy Statement                                                                                                         Union Square Mortgage




                                                                                                                                                                                                                                             Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                         Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                    Page 8 of 37
3.3: Rentals New Developments


   Rentals, New Developments

                                                                                                          Search: Neighborhood, ZIP                                        1   The New Developments section in Rentals
                                                                 NEWS & PRESS | CONTACT US | MY R&E                                           Rentals                 GO       shows all new developments that have
                  Real Estate Site Logo                                                                                                                                        properties for rent.


                                                                                                                                                                           2   Google map is set to the level of zoom
          RENTALS                           SALES                 NEIGHBORHOODS                           SERVICES                           ABOUT US                          that will show all new, rental,
                                                                                                                                                                               developments managed by R&E. Since
                                                                                                      1                                                                        addresses are available for these rentals,
   RENTAL LISTINGS                  RENTER’S GUIDE                    NEW DEVELOPMENTS                                                                                         the building locations are pinpointed on
                                                                                                                                                                               the map. Clicking one of the pin icons will
      New Developments                                                                                                                                                         pop an info balloon over the map with the
                                                                                                                  2                                                            building’s name, an exterior photo, price
                                                                                                                                                                               range and a link to that building’s unit
                                                                                                                                                                               index page. See the WF on page 32 for an
                                                                                                                                                                               example of what the building’s unit index
                                                                                                                                         RENTER’S GUIDE                        page will look like. Info balloons are closed
                                                                                                                                                                               by clicking X in upper-right corner of
                                                                                                                                                                               balloon.



                                                                                                                                                                           3   Building image and name link to the unit
                                                                                                                                                                               index for that building (see WF on page
                                                                                                                                                                               32., the Canvas Lofts). The index lists
                                                                                                                                  FEATURED RENTAL WITH                         units for rent in that building. Clicking on
                                                                                                                                       INCENTIVE                               an individual rental unit, brings up a listing
                                                                                                                                                                               like that shown on the previous pages.


                                                                                                                                                                           4   Every building description also has a link
                                                                                                                                                                               to the developer’s promotional site.


                                                                                                                                       FEATURED RENTAL


                          Name of Building
                     3
                          Address of Building
                          Description of building. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem.
         Building Image   Curabitur quis metus. Cras in urna quis neque dignissim consequat. Ut eget felis.
                          Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Nam leo                                    R&E MOBILE
                          turpis, gravida at, fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a
                          augue ut turpis lacus purus. For more information, see www.developers-site.com
                                                                                                                      4

      HOME                Name of Building
                                 RENTALS                       SALES                     NEIGHBORHOODS                     SERVICES                     ABOUT US
      My R&E                     Rental Listings
                          Address of Building                  Sales Listings            Brooklyn                          Overview                     Executive Team
      News & Press               Renter’s Guide                Buyer’s Guide             Manhattan                         For Sellers                  Company History
      Contact Us          Description of building. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem.
                                 New Rental Developments       Open Houses               Queens                            For Investors                Careers
      RSSBuilding Image   Curabitur quis metus.                 quis neque dignissim consequat.NYC eget felis.
                                                   Cras in urnaNew Sale Developments     Outside Ut                        For Owners                   Agents
      Privacy Statement                                                                                                    Union Square Mortgage
                          Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Nam leo                             LOGIN TO SEE
                          turpis, gravida at, fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a                      YOUR SAVED PROPERTIES
                          augue ut turpis lacus purus. For more information, see www.developers-site.com
                                                                                                                                                                                                                                Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                            Last modified: 1/22/2010
                                                                                                                                                                                                                                                                       Page 9 of 37
4.0: Sales Landing Page


     Sales Landing, Sales Search

                                                                                                                                 Search: Neighborhood, ZIP
                                                                                                                                                                                                   1   Primary navigation displays a cue when
                                                                                     NEWS & PRESS | CONTACT US | HI JANE                                             Rentals                  GO       users are within a section. In this case, the
                       Real Estate Site Logo                                                                                                                                                           visitor is in Sales Listings.

                                                                                                                                                                                                   2   Like Rentals Landing page, the top page
                                                                                                                                                                                                       in the Sales section displays a page title, a
           RENTALS                                     SALES                          NEIGHBORHOODS                              SERVICES                           ABOUT US                           search tool, featured properties and other
                                                                                                                                                                                                       promotions in the right column.
 1
     SALES LISTINGS                   BUYER’S GUIDE                 OPEN HOUSES                        NEW DEVELOPMENTS
                                                                                                                                                                                                   3   Potential buyers can quickly locate the
                                                                                                                                                                                                       type of property they’re interested in by
                                        2
                                                                                                                                                                                                       applying filters for location, bedrooms and
       Sales Listings                                                                                                                                                                                  price.

                                                                                                                                                                                                   4   The panel of neighborhoods can be
       Search the Sales Database                                                 3
                                                                                                                                                                                                       expanded by clicking this link.
          AREA                                    NEIGHBORHOOD                               BEDROOMS

              All Areas                              All Brooklyn Neighborhoods              Any                                                                BUYER’S GUIDE
                                                                                                                                                                                                   5   Promo chips can be flat images or Flash
              Brooklyn                               Williamsburg                                                                                                                                      files. The CMS will facilitate the selection,
                                                                                                                                                                                                       positioning and placement of chips.
              Manhattan                              Greenpoint
              Queens                                 Bushwick                               MAX PRICE                                                                                     5

              Outside NYC                            East Williamsburg
                                                                             4                                                Search
                                                    Fewer neighborhoods...                                                                                   NEW DEVELOPMENT
                                                                                                                                                                 CALLOUT
                                                    Bedford-Stuyvesant                     DUMBO
                                                    Boerum Hill                            East Williamsburg
                                                    Brooklyn Heights                       Fort Greene
                                                    Brooklyn Navy Yard                     Greenpoint
                                                    Bushwick                               Park Slope
                                                    Carroll Gardens                        Prospect Heights
                                                                                                                                                     FEATURED SALE PROPERTY
                                                    Clinton Hill                           Red Hook
                                              Cobble Hill                                Williamsburg
          thumb                               br.) $2,000
                       100 Maspeth Ave. #3 (1 Downtown Brooklyn                                100 Fourth Ave. #3 (1 br.) $3,000
                       Williamsburg
                                                                                     thumb
                                                                                                   Williamsburg




          thumb        100 Maspeth Ave. #4 (1 br.) $122,000                                        100 Fourth Ave. #4 (1 br.) $203,000
                                                                                     thumb
                       Williamsburg                                                                Park Slope                                                      R&E MOBILE

           thumb      100 Maspeth Ave. #5 (1 br.) $550,000                                      100 Fourth Ave. #5 (1 br.) $303,000
                      Williamsburg
                                                                                     thumb
       HOME                          RENTALS                                     SALES          Park Slope      NEIGHBORHOODS                     SERVICES                     ABOUT US
       My R&E                        Rental Listings                             Sales Listings                 Brooklyn                          Overview                     Executive Team
                                     Renter’s br.)
       News & Press 100 Maspeth Ave. #6 (1 Guide $250,000                        Buyer’s Guide                  Manhattan                         For Sellers                  Company History
           thumb                                                                     thumb      100 Fourth Ave. #6 (1 br.) $403,000
       Contact Us     Williamsburg   New Rental Developments                     Open Houses Park Slope         Queens                            For Investors                Careers
       RSS                                                                       New Sale Developments          Outside NYC                       For Owners                   Agents
       Privacy Statement                                                                                                                          Union Square Mortgage
          thumb        100 Maspeth Ave. #7 (1 br.) $650,000                                        100 Fourth Ave. #7 (1 br.) $503,000                     LOGIN TO SEE
                       Williamsburg
                                                                                     thumb
                                                                                                   Park Slope
                                                                                                                                                      YOUR SAVED PROPERTIES
       View all Williiamsburg Sales »                                            View all Park Slope Sales »                                                                                                                                           Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                                   Last modified: 1/22/2010
           Subscribe to get the newest listings                                        Subscribe to get the newest listings
                                                                                                                                                                                                                                                                                             Page 10 of 37
4.1: Sales Search Results


   Results From Sales Search
                                                                                                                                                    1
                                                                                                                                                                                            1   This shows the results of top-level site                6   Search results always restate the search
                                                                                NEWS & PRESS | CONTACT US | HI JANE     Search: Neighborhood, ZIP         Rentals                      GO       search – one that originated with search                    in plain English. The terms in quotes are
                        Real Estate Site Logo                                                                                                                                                   terms typed into the site’s search boxes.                   dynamic.

                                                                                                                                                                                            2   The visitor’s search terms are carried to               7   Property image and address link to the full
                                                                                                                                                                                                this box, giving her a chance to check the                  description of the property. If there is a
             RENTALS                                     SALES                   NEIGHBORHOODS                           SERVICES                        ABOUT US                               word or phrase, or search again. Below                      note on the status of the property, it
                                                                                                                                                                                                the search box are filters to refine the                    appears here.
                                                                                                                                                                                                search result.
   SALES LISTINGS                     BUYER’S GUIDE                OPEN HOUSES                 NEW DEVELOPMENTS
                                                                                                                                                                                                                                                        8   Registered users can save properties to
                                                                                                                                                                                            3   Use a slider mechanism for the price range.                 My R&E. Unregistered users get a
        Your Search                                         Sales Search Results                                                    6                                                                                                                       message asking them to sign up, if they
    2
         11222 Sales                  Search Again          Your search for “11222 Sales” found 346 results                                                                                     Left endpoint: the least expensive result returned in       click the “save” button.
                                                                                                                                                                                                the set of search results.
                                                            View       10    per page                                                         You’re viewing page 1    of 16 Next >>
                                                                                                                                                                                                Right endpoint: the most expensive result returned
                                                                 5                                                                                                                                                                                      9   Mouseover of images pops an info balloon
                                                                                 ADDRESS                      TYPE            BEDROOMS                  PRICE              SAVE                 in the set of search results, multiplied by 1.5 (this
        Filter Results                                           10                                                                                                                                                                                         over the table. Clicking on the image, or
                                                                 25                                                                                                                             allows the user to expand his search into more
                                                                                                                                                                                                                                                            the link in the balloon, will take the visitor
    3    PRICE RANGE                                             50                                                                                                            8                expensive properties if he wishes).
                                                                                                                                                                                                                                                            to the property listing. Baloon disappears
                                                                 All
                                                                                 Greenpoint, Brooklyn                                                                                                                                                       when the cursor moves from the picture.
                                                              Image                                                                                                                             In the case shown here, the user specified a max
                                                                                 Web ID 5795                  Condo           3Br                       $699,000             Save
         $150,000                           $1,500,000
                                                                                                                                                                                                price of $1,000,000. The system returned 346
                                                                                                                                                                                                results between $150,000 and $1,000,000, the slider
                                                                                                                                                                                                range expands upward to $1,500,000 ($1,000,000 +
         LOCATION
    4                                                                            Greenpoint, Brooklyn                                                                                           50%)
               Williamsburg                                   Image              Web ID 5123                                                                                 Save
               Greenpoint
                                                                                 OPEN HOUSE                   Condo           3Br                       $699,000
                                                                            7                                                                                                               4   The user’s selections are exposed in front
              More neighborhoods
                                                                                                                                                                                                of the “More” click—in this scenario, a
                                                                                                                                                                                                user is searching in Williamsburg and
                                                                                 Greenpoint, Brooklyn                                                                                           Greenpoint. If she had searched in
         PROPERTY TYPE                                        Image              Web ID 5008                                                                                                    Williamsburg only, then only the
                                                                                                                                                                             Save
               All property types                                                UNDER CONTRACT               Condo           3Br                       $699,000                                Williamsburg checkbox would appear.
              More property types
                                                                                                                                                                                            5   Menu values:
                                                              Image              Greenpoint, Brooklyn
         AMENITIES                                                               Web ID 4998                  Condo           3Br                       $699,000             Save               Bedrooms:             Square Footage:
               Any                                                                                                                                                                              Studio only           500+
                                                                   9                                                                                                                            1 or more             750+
                More property types                                                                                                                                                                                   1000+
                                                                                                                                                                                                2 or more
                                                                            Greenpoint Condo                                                                                                    3 or more             1500+
                                                              Image            Greenpoint, Brooklyn
    5    BEDROOMS                                                           $599,000, 1Br.                                                                                                                            2000+
                                                                               Web ID 5456                    Condo           1Br                       $599,000             Save               4 or more
         Any                                                                118 Greenpoint Ave.                                                                                                 5 or more             2500+
                                                                            See it >>                                                                                                                                 3000+
         BATHROOMS                                                                                                                                                                                                    4000+
                                                                                                                                                                                                Bathrooms:
          Any
                                                                                 Greenpoint, Brooklyn                                                                                           Less than 1           5000+
         HOME                              RENTALS              Image       SALES                             NEIGHBORHOODS              SERVICES                       ABOUT US                1 or more
                                                                                Web ID 5006                   Townhouse       5Br                         $1,000,000         Save
         My R&E
         SQUARE FOOTAGE                    Rental Listings                  Sales Listings                    Brooklyn                   Overview                       Executive Team
         News & Press                      Renter’s Guide                   Buyer’s Guide                     Manhattan                  For Sellers                    Company History
                                                                                                                                                                                                2 or more
          Any
         Contact Us                        New Rental Developments          Open Houses                       Queens                     For Investors                  Careers                 3 or more
         RSS                                                                New Sale Developments             Outside NYC                For Owners                     Agents                  4 or more
         Privacy Statement
         SUBWAY                                                                                                                          Union Square Mortgage                                  5 or more
                                                                                 Greenpoint, Brooklyn
         By Nearest Subway                                    Image                                                                                                          Save
                                                                                 Web ID 5795                  Condo           3Br                       $699,000

                                                                                                                                                                                                                                                   Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                               Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                           Page 11 of 37
4.2: Sales Property Listing Top


      Property Listing, Sales, Top

                                                                                                                 Search: Neighborhood, ZIP
                                                                                                                                                                                           1   For Sales property listings, the address of
                                                                    NEWS & PRESS | CONTACT US | HI JANE                                                Rentals                     GO          the property becomes the title of the page.
                     Real Estate Site Logo                                                                                                                                                     Below the title, the web ID displays along
                                                                                                                                                                                               with the listing’s neighborhood, which links
                                                                                                                                                                                               to a list of other sale properties in the
                                                                                                                                                                                               neighborhood, and the price of the
             RENTALS                         SALES                   NEIGHBORHOODS                               SERVICES                             ABOUT US                                 property. If the property is under contract
                                                                                                                                                                                               or sold, a notice displays here.

      SALES LISTINGS           BUYER’S GUIDE             OPEN HOUSES               NEW DEVELOPMENTS                                                                                        2   The tab set appears if the property has
                                                                                                                                                                                               video, or a floorplan in addition to photos.
      1
          1109 Lorimer St., Brooklyn, NY                                                                                                                                                       By default, photos are always the first tab.
          STATUS: UNDER CONTRACT Web ID # 5006, Greenpoint, $1,000,000
                                                                                                                                                                                           3   Features, Type, Location and Financials
                                                                                                                                                   Save to My R&E
                                                                                                                                                                                               follow the photos. The property description
      2
                 Photos                Video                  Floorplans                                                                                                               6       follows that.
                                                                                                                                                 + SHARE THIS PAGE

                                                                                                                                                                                           4   Buyers and browsers look for big, clear
                                                                                                                Image   Image                    CONTACT:                                      photos. To the right of the display image is
                                                                                                                                                 Jen Lee                                       a set of thumbnail images. Clicking on the
                                                                                                                                                 917-328-5211                                  a thumbnail image loads a larger version
                                                                                                                                                 718-384-4402
                                                                                                                Image   Image                                                                  in the display space. If there are more
                                                                                                                                                 jlee@realestate.com
                                                                                                                                                 Download contact info                         thumbnails for this space, an arrow or
                                                                                                          4
                                                                                                                                                                                               similar cue will display to load another set
                                                                                                                                                 Skype Me
                                                                                                                Image   Image                                                                  of images.


                                                    Image                                                       Image   Image                                                              5   A branded mortgage calculator tool loads
                                                                                                                                                                                               with sales listings. Functionality TBD.
                                                                                                                                                 Union Square Mortgage
                                                                                                                Image   Image                    Group Calculator
                                                                                                                                                                                           6   Listings pages display with a toolset in the
                                                                                                                                                  Current rate:          6.5%                  upper-right corner of the page. Tools
                                                                                                                Image   Image
                                                                                                                                                                                               include: RSS, Send to Mobile, Email This
                                                                                                                                                  Term of loan:          30
                                                                                                                                                                                               Page Print Page and a link to save the
                                                                                                                Image                             Percent down:          20                    listing to My R&E, and Sharing tools. See
                                                                                                                                                                                               below for detail.
                                                                                                                                                  Loan amount:           520000
                                                                                                                                                                                                    Save as PDF
                                                                                                                                                  CC/Maintenance:                                   Add to Furl
                                                                                                                                                                                                    Add to Delicious
                                                                                                                                                                                                    Add to Digg
          FEATURES                   TYPE                                     LOCATION                                                            Monthly taxes:                                    Add to Facebook
          Bedrooms: 1 Conv 2         Condo                                    Address: 1109 Lorimer St.
          Bathrooms: 1.5                                                      Cross: Calyer                                                  5
                                                                                                                                                  Monthly total:
          Floor: 1                    FINANCIALS                              Greenpoint, Brooklyn
  3
          Eat-in-kitchen
          HOME                        Price:
                                   RENTALS $1,000,000              SALES Subway line: G Greenpoint NEIGHBORHOODS                  SERVICES                           ABOUT US
          Walk-in-closets: 2
          My R&E                      Common
                                   Rental Listings Charges: $1,643 Sales Listings
                                                                              Ave.                 Brooklyn                       Overview                              Calculate
                                                                                                                                                                     Executive Team
          News & Press
          Dishwasher               Renter’s Guide
                                      Taxes: $112                  Buyer’s Guide
                                                                              Hopstop map          Manhattan                      For Sellers                        Company History
          Contact Us
          Fireplace                New Rental Developments       Open Houses                      Queens                          For Investors                      Careers
          RSS
          Pets OK                                                New Sale Developments            Outside NYC                     For Owners                         Agents
          Privacy Statement                                                                                                       Union Square Mortgage
          Size: 919 Sq. Ft.



                                                                                                                                                                                                                                              Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                          Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                    Page 12 of 37
4.2.1: Sales Property Listing Bottom


   Property Listing, Sales, Bottom
          Rare opportunity to live on the best block in prime Greenpoint in a pre-war condo! The historical Warsaw
          Building is a short walk from all that Manhattan Avenue shopping has to offer as well as Williamsburg and
                                                                                                                    Search: Neighborhood, ZIP
                                                                                                                                                                                    7   For sales properties, a Google map
          the waterfront. Located on a gorgeous tree-lined street with true old PRESS |Brooklyn US | HI JANE just two
                                                                        NEWS & world CONTACT charm and                                                 Rentals                 GO       displays in the lower part of the page, with
          blocks from the river.
                      Real Estate Site Logo                                                                                                                                             the property address pinpointed. Where a
          Please contact Jennifer Lee or Chris Cavorti for an appointment at 718-384-5304.                                                                                              single sales property is referenced, an info
                                                                                                                                                                                        bubble appears above the marker with the
                                                                                                                                                                                        property’s address, status, Web ID,
             RENTALS                            SALES            Street View    Map
                                                                        NEIGHBORHOODS                         Satellite
                                                                                                                 SERVICES                             ABOUT US                          neighborhood and price. The map’s zoom
                                                                                                                                                                                        level is set to the property’s address,
                                                                                        X                                                                                               approximately an 8-block radius. The
                                                                                                                                                                                        closest subway stop to the sales property
                                                    1109 Lorimer St., Brooklyn, NY                                                                                                      is stated in the map’s caption.
                                                    STATUS: UNDER CONTRACT
                                                    Web ID # 5006, Greenpoint,
         7
                                                    $1,000,000
                                                                                                                                                                                    8   After a visitor has viewed a listing, a
                                                                                                                                                                                        picture and brief description of the listing is
                                                                                                                                                                                        added to the bottom of each successive
                                                                                                                                                                                        page. Pictures link back to the original
                                                                                                                                                                                        listing. Repeat visitors see images of
                                                                                                                                                                                        properties they viewed in their last session
                                                                                                                                                                                        when they return to the site.




         The closest subway stop is the G at Greenpoint Ave.

             Properties Recently Seen


              8
                            Image                                  Image                                   Image




                  Park Slope Condo                     Greenpoint Apartment                    Williamsburg Apartment
                  $749,000, 2Br                        $1,700, 1Br                             $2,200, 1.5Br
                  556 5th Ave @ 15th St.               Subway: Greenpoint Ave. G               Subway: Bedford Ave. L
                  Open House Sunday 11/16/
                  08, 1-4pm.

       HOME                           RENTALS                         SALES                          NEIGHBORHOODS                  SERVICES                     ABOUT US
       My R&E                         Rental Listings                 Sales Listings                 Brooklyn                       Overview                     Executive Team
       News & Press                   Renter’s Guide                  Buyer’s Guide                  Manhattan                      For Sellers                  Company History
       Contact Us                     New Rental Developments         Open Houses                    Queens                         For Investors                Careers
       RSS                                                            New Sale Developments          Outside NYC                    For Owners                   Agents
       Privacy Statement                                                                                                            Union Square Mortgage




                                                                                                                                                                                                                                          Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                      Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                Page 13 of 37
4.3: Sales Open Houses


      Rentals, New Developments

                                                                                                                  Search: Neighborhood, ZIP                                        1   The Open Houses section in Sales shows
                                                                     NEWS & PRESS | CONTACT US | HI JANE                                           Rentals                    GO       all scheduled open houses for the next 14
                       Real Estate Site Logo                                                                                                                                           days. Open Houses are listed by building.


                                                                                                                                                                                   2   Google map is set to the level of zoom
            RENTALS                              SALES                NEIGHBORHOODS                               SERVICES                         ABOUT US                            that will show all open houses scheduled
                                                                                                                                                                                       for the next 14 days. The building
                                                                              1                                                                                                        locations are pinpointed on the map.
      SALES LISTINGS             BUYER’S GUIDE               OPEN HOUSES             NEW DEVELOPMENTS                                                                                  Clicking one of the pin icons will pop an
                                                                                                                                                                                       info balloon over the map with the
         Open Houses                                                                                                                                                                   building’s address, an exterior photo, date
                                                                                                                                                                                       of the open house and price range. Info
                                                                                                                                                                     4
                                                                                                                                                                                       balloons are closed by clicking X in upper-
                                                                                                                                                                                       right corner of balloon.
                                                                                                                                        Save to My R&E
                                                                                                                  2


                                                                                                                                     + SHARE THIS PAGE                             3   Building image and name link to the unit
                                                                                                                                                                                       index for that building (see WF on page
                                                                                                                                                                                       32, the Canvas Lofts), if there are multiple
                                                                                                                                                                                       units available in the building. If a single
                                                                                                                                                                                       unit is available, this links to the property
                                                                                                                                                                                       listing for that unit.
                                                                                                                                               BUYER’S GUIDE

                                                                                                                                                                                   4   The Open Houses page also has a
                                                                                                                                                                                       toolbox in the upper-right corner of the
                                                                                                                                                                                       page. House-hunters may want to print out
                                                                                                                                                                                       this page to plan a Sunday house tour.


                                                                                                                                              NEW DEVELOPMENT
                                                                                                                                                  CALLOUT                          5   Only two open houses are shown here,
                                                                                                                                                                                       but this page will run as deep as
                                                                                                                                                                                       necessary to accommodate all the open
                                                                       NEIGHBORHOOD           TIME                                                                                     houses in the upcoming 14-day time
         Select a convenient location and time at right.
                                                                       All                    All                      Go
                                                                                                                               6                                                       frame.
                                                                                              Today
                                                                                              Tomorrow
        All Open Houses                                                                       Next Week
                                                                                                                                      FEATURED SALE PROPERTY                       6   Open houses can be filtered by
                                                                                              In Two Weeks
                                                                                                                                                                                       neighborhood and time. The neighborhood
                                Address of Building
                            3                                                                                                                                                          list populates dynamically with all the
                                Date and time of open house
                                                                                                                                                                                       neighborhoods that have active open
                                Description of building and further details on the open house, if necessary. Ut eget
                                                                                                                                                                                       houses. The time filter has options for all,
           Building Image       felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Cras in                                                                 today, next week or two weeks. When the
                                urna quis neque dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla                                                                        Go button is clicked, the map, the
        HOME                            RENTALS                     SALES                       NEIGHBORHOODS
                                egestas mollis lorem. Curabitur quis metus. Nam leo turpis, gravida at, fringilla vitae,           SERVICES                     ABOUT US
        My R&E                          Rental Listings             Sales Listings              Brooklyn                           Overview                     Executive Team         subheading and the list of open house
        News & Press            varius nec, massa. Aenean accumsan. Aenean a augue ut turpis lacus purus.
                                        Renter’s Guide              Buyer’s Guide               Manhattan                          For Sellers                  Company History        refreshes.
        Contact Us                     New Rental Developments     Open Houses                      Queens                         For Investors    R&E    MOBILE
                                                                                                                                                                Careers
        RSS                                                        New Sale Developments            Outside NYC                    For Owners                   Agents
        Privacy Statement
                                Address of Building                                                                                Union Square Mortgage
                                Date and time of open house
                                Description of building and further details on the open house, if necessary. Ut eget
           Building Image       felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Cras in
  5                             urna quis neque dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla                                                                                                                        Real Estate Site Redesign: Site Map and Wireframes
                                egestas mollis lorem. Curabitur quis metus. Nam leo turpis, gravida at, fringilla vitae,                                                                                                                                           Last modified: 1/22/2010
                                varius nec, massa. Aenean accumsan. Aenean a augue ut turpis lacus purus.                                                                                                                                                                    Page 14 of 37
5.0: Neighborhoods Landing Page


     Neighborhoods Landing Page, Top

                                                                                                                   Search: Neighborhood, ZIP
                                                                                                                                                                                       1   Primary navigation always indicates where
                                                                        NEWS & PRESS | CONTACT US | MY R&E                                             Rentals                    GO       the visitor is within the Real Estate Site
                      Real Estate Site Logo                                                                                                                                                site. This visitor is in Neighborhoods/
                                                                                                                                                                                           Brooklyn.

                                                                                                                                                                                       2   Secondary navigation is a simple list of
            RENTALS                           SALES                      NEIGHBORHOODS                             SERVICES                           ABOUT US                             links for R&E neighborhoods in this
                                                                                                                                                                                           borough. CMS should repopulate this list
 1
                                                                                                                                                                                           automatically, as neighborhoods are
     BROOKLYN                MANHATTAN                    QUEENS                       OUTSIDE THE CITY                                                                                    added or deleted.


     Brooklyn                                        Welcome to Brooklyn, USA                                                                                                          3   Image and copy for Neighborhood pages
     Neighborhoods                                                                                                                                                                         sets a tone that’s clear, friendly and
                                                                                                                                                                                           welcoming. This is the qualitative part of
             Bensonhurst                                                                                                                                                                   the sell.
       2
             Bay Ridge
             Bedford - Stuyvesant
             Boerum Hill
             Brooklyn Heights
             Bushwick                                                                                        Image                                                                     5   Optional line for recent transactions goes
             Carroll Gardens                                                                                                                                                               here. Deals are identified by property type,
             Clinton Hill                                                                                                                                                                  location, and price. Clicking on the image
             Cobble Hill                                                                                                                                                                   or text links to listings page for that
             Crown Heights
                                                                                                                                                                                           property.
             Ditmas Park                                                                                                                3
             DUMBO / Vinegar Hill
             Dyker Heights
             Flatbush
             Fort Greene                             Copy about the Borough of Kings ….Bras in urna quis neque dignissim consequat. Ut eget felis.
             Gowanus                                 Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Cras in urna quis neque
             Gravesend
                                                     dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis
             Greenpoint
             Greenwood                               metus. Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a
             Kensington                              augue ut turpis lacus purus ullamcorper felis, ut auctor dolor urna ut risus. Cum sociis natoque
             Lefferts Gardens
             Midwood
             Park Slope
             Prospect Heights                        Recent Transactions Completed by Real Estate Site
             Prospect Park South                     A few lines of explanatory text goes here ... Ut eget felis. Pellentesque aliquam. Nulla egestas mollis
             Red Hook
             Sheepshead Bay
                                                     lorem. Curabitur quis metus. Cras in urna quis neque dignissim consequat. Ut eget felis.
             Sunset Park                             Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Nam leo turpis, gravida.
             Williamsburg
             Windsor Terrace




       HOME                         RENTALS           5              Image
                                                                    SALES                                       Image
                                                                                                    NEIGHBORHOODS                   SERVICES                  Image ABOUT US
       My R&E                       Rental Listings                 Sales Listings                  Brooklyn                        Overview                        Executive Team
       News & Press                 Renter’s Guide                  Buyer’s Guide                   Manhattan                       For Sellers                     Company History
       Contact Us                   New Rental Developments         Open Houses                     Queens                          For Investors                   Careers
       RSS                                                          New Sale Developments           Outside NYC                     For Owners                      Agents
       Privacy Statement                                                                            Building sale,                  Union Square Mortgage
                                                         Loft sale, DUMBO, 11231                                                               Loft sale, DUMBO, 11231
                                                                                                    Williamsburg, 11211
                                                         $1.8 million                                                                          $1.2 million
                                                                                                    $2.9 million

                                                                                                                                                                                                                                          Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                      Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                Page 15 of 37
5.0.1: Neighborhoods Landing Page Bottom


   Neighborhoods, Brooklyn Borough Landing Page, Bottom

                                                                        NEWS & PRESS | CONTACT US | MY R&E         Search: Neighborhood, ZIP           Rentals                         GO   4   This featured properties line is an
                     Real Estate Site Logo                                                                                                                                                      alternate way back into the listings.
           Red Hook                                                                                                                                                                             Mouse-over of images pops a brief
                                                                    Williamsburg, Apartment:
           Sheepshead Bay                                           Located in the heart of Williamsburg,                                                                                       description of the property. Clicking on
           Sunset Park                                              just 2 blocks from the Bedford L train,
           Williamsburg
                                                                                                                                                                                                either the photo or the link in the balloon,
                                                                    this 2-bedroom boasts many original
           Windsor Terrace                                                                                                                                                                      will take the visitor to the listing for that
           RENTALS                         SALES                          NEIGHBORHOODS
                                                                    details, ample space for a home                   SERVICES                        ABOUT US                                  property. Property images can be scrolled
                                                                    office, good natural light .. More >>
                                                                                                                                                                                                forward and back with the arrows.
                                                                                                                                                                                                Properties displayed here will be Brooklyn
                                                                                                                                                                                                properties. The Manhattan Borough page
                                                       Image        Image      Image      Image      Image    Image     Image   Image    Image      Image        Image                          would pull a set of Manhattan images.
                                                                4
                                                                                                                                                                                                Rules as to whether these are rental,
                                                                                                                                                                                                sales or a mix of property types can be set
                                                                                                                                                                                                in the CMS, as business needs dictate.

                                                   Properties Recently Seen

                                                                                                                                                                                            6   If the visitor has seen other property
                                                   6
                                                                                                                                                                                                listings on the site, they are added to the
                                                                       Image
                                                                                                                                                                                                bottom of the page. These recently seen
                                                                                                                 Image                                      Image
                                                                                                                                                                                                properties appear on every page except,
                                                                                                                                                                                                search results

                                                           Park Slope Condo                            Greenpoint Apartment                 Williamsburg Apartment
                                                           $749,000, 2Br                               $1,700, 1Br                          $2,200, 1.5Br
                                                           556 5th Ave @ 15th St.                      Subway: Greenpoint Ave. G            Subway: Bedford Ave. L
                                                           Open House Sunday 11/16/
                                                           08, 1-4pm.




      HOME                       RENTALS                            SALES                               NEIGHBORHOODS               SERVICES                             ABOUT US
      My R&E                     Rental Listings                    Sales Listings                      Brooklyn                    Overview                             Executive Team
      News & Press               Renter’s Guide                     Buyer’s Guide                       Manhattan                   For Sellers                          Company History
      Contact Us                 New Rental Developments            Open Houses                         Queens                      For Investors                        Careers
      RSS                                                           New Sale Developments               Outside NYC                 For Owners                           Agents
      Privacy Statement                                                                                                             Union Square Mortgage




                                                                                                                                                                                                                                                Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                                                                                                                                                            Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                      Page 16 of 37
5.1: Neighborhood Page


   Neighborhood

                                                                                                            Search: Neighborhood, ZIP
                                                                                                                                                                                1   Secondary navigation and page title tell
                                                                    NEWS & PRESS | CONTACT US | HI JANE                                         Rentals                    GO       the site visitor that she’s looking at a page
                     Real Estate Site Logo                                                                                                                                          about Greenpoint, Brookyn.


                                                                                                                                                                                2   The neighborhood detail pages have copy
            RENTALS                         SALES                    NEIGHBORHOODS                          SERVICES                           ABOUT US                             and images like the borough pages, but
                                                                                                                                                                                    they also have a Google map. The map is
                                                                                                                                                                                    set to a zoom level that shows the whole
   BROOKLYN                 MANHATTAN                  QUEENS                      OUTSIDE THE CITY                                                                                 neighborhood. A layer of markers could be
                                                                                                                                                                                    added to the map, showing R&E
                                                                                                                                                                                    properties for sale within this
   Brooklyn                                       Greenpoint, Brooklyn                                                                                                              neighborhood. Or we could put another
   Neighborhoods                                                                                                                                                                    layer of data over the map, like restaurant
                                                                                                                                                                                    listings from yelp:
            Bensonhurst                                                                                                                                                             http://www.yelp.com/developers/examples
            Bay Ridge
            Bedford - Stuyvesant
            Boerum Hill                                                                                                                                                         3   Neighborhood pages always link back to
            Brooklyn Heights                                                                                                                                                        Sales and Rentals lists.
            Bushwick                                                  Image                                                  Map of ‘Hood
                                                                                                                        2
            Carroll Gardens
            Clinton Hill
            Cobble Hill
                                                                                                                                                                                4   At the neighborhood level, a brief table of
            Crown Heights                                                                                                                                                           most recent properties (sales or rentals
            Ditmas Park                                                                                                                                                             can be governed by the CMS) in that
            DUMBO / Vinegar Hill                                                                                                                                                    location is displayed. Open houses in the
            Dyker Heights                                                                                                                                                           neighborhood can also be placed here.
            Flatbush
            Fort Greene                           Copy about the Neighborhood ….Bras in urna quis neque dignissim consequat. Ut eget felis.
            Gowanus                               Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Cras in urna quis neque
            Gravesend
                                                  dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis
        1   Greenpoint
            Greenwood                             metus. Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a
            Kensington                            augue ut turpis lacus purus ullamcorper felis, ut auctor dolor urna ut risus. Nulla egestas mollis
            Lefferts Gardens                      lorem. Curabitur quis metus. Cras in urna quis neque dignissim consequat. Ut eget felis.
            Midwood
                                                  Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Nam leo turpis, gravida at,
            Park Slope
            Prospect Heights                      fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a augue ut turpis lacus purus
                                                                                                                                                     3
            Prospect Park South                   ullamcorper felis, ut auctor dolor urna ut risus. Cum sociis natoque penatibus et .
            Red Hook                                                                                              See Rentals or Sales for Greenpoint
            Sheepshead Bay
            Sunset Park
                                             4
            Williamsburg                         Recent Rentals in Greenpoint                                    Open Houses in Greenpoint
            Windsor Terrace
                                                              Greenpoint 1br        (1 br.) $2,000               Open House 1
                                                    thumb
                                                              Greenpoint                                         Day, time, location, comments ... quis neque
                                                                                                                 dignissim quis metus…. Learn more >>
      HOME                         RENTALS            thumb   Sunny 2br W-burg
                                                                SALES                 (1 br.) $4,000
                                                                                                 NEIGHBORHOODS                 SERVICES                       ABOUT US
                                                              Greenpoint
                                                                                                                 Open House 2
      My R&E                       Rental Listings               Sales Listings               Brooklyn                         Overview                      Executive Team
      News & Press                 Renter’s Guide               Buyer’s Guide                 Manhattan          Day, time, location, comments ... quis nequeCompany History
                                                                                                                               For Sellers
      Contact Us                   New Rental Developments      Open Houses                   Queens                            metus….
                                                                                                                 dignissim quisFor Investors Learn more >>   Careers
      RSS                                             thumb   Greenpoint, 1- bed (1 br.) $3,000
                                                                New Sale Developments         Outside NYC                      For Owners                     Agents
                                                              Greenpoint
      Privacy Statement                                                                                                        3
                                                                                                                 Open House Union Square Mortgage
                                                                                                                 Day, time, location, comments ...urna quis neque
                                                              Greenpoint, 1- bed (1 br.) $2,000                  dignissim. Curabitur quis metus…. Learn more
                                                    thumb
                                                              Greenpoint                                         >>
                                                                                                                                                                                                                                    Real Estate Site Redesign: Site Map and Wireframes
                                                                                                                                            See all Open Houses                                                                                                 Last modified: 1/22/2010
                                                    thumb     Greenpoint, 1- bed     (1 br.) $2,000
                                                              Greenpoint                                                                                                                                                                                                  Page 17 of 37
6.0: Services Landing


    Services Landing Page

                                                                                                          Search: Neighborhood, ZIP
                                                                                                                                                                           1   The landing page for the Services section
                                                                   NEWS & PRESS | CONTACT US | MY R&E                                         Rentals                 GO       is a simple content page. The first page is
                     Real Estate Site Logo                                                                                                                                     an overview of Real Estate Site and its
                                                                                                                                                                               various services. The other pages in this
                                                                                                                                                                               section use this template.

            RENTALS                        SALES                    NEIGHBORHOODS                         SERVICES                           ABOUT US
                                                                                                                                                                           2   Promo chips here, as elsewhere in the
1
                                                                                                                                                                               site, are governed by the CMS. The
    OVERVIEW                FOR SELLERS                FOR INVESTORS                       FOR OWNERS              UNION SQUARE MORTGAGE                                       suggested promotions here highlight
                                                                                                                                                                               content deeper within this section: For
                                                                                                                                                                               Investors, For Owners and Union Square
                                                       Real Estate Site Services                                                                                               Mortgage.



        2
               INVESTORS PROMO



                                                                                                         Image



            PROPERTY MANAGEMENT
                   PROMO


                                                       Copy about realestate.com is one of Brooklyn’s fastest growing real estate companies with
                                                       hundreds of sales and rental listings in Williamsburg, Greenpoint, Fort Greene, DUMBO, Boerum
                                                       Hill, and Carroll Gardens. ….Bras in urna quis neque dignissim consequat. Ut eget felis.
                                                       Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Cras in urna quis neque
        UNION SQUARE MORTGAGE                          dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis
                PROMO                                  metus. Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a
                                                       augue ut turpis lacus purus ullamcorper felis, ut auctor dolor urna ut risus. Cum sociis natoque




      HOME                       RENTALS                        SALES                          NEIGHBORHOODS               SERVICES                     ABOUT US
      My R&E                     Rental Listings                Sales Listings                 Brooklyn                    Overview                     Executive Team
      News & Press               Renter’s Guide                 Buyer’s Guide                  Manhattan                   For Sellers                  Company History
      Contact Us                 New Rental Developments        Open Houses                    Queens                      For Investors                Careers
      RSS                                                       New Sale Developments          Outside NYC                 For Owners                   Agents
      Privacy Statement                                                                                                    Union Square Mortgage




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7.0: About Us Landing


    About Us Landing Page

                                                                                                                                                                           1   The landing page for the About Us section
                                                                  NEWS & PRESS | CONTACT US | HI JANE     Search: Neighborhood, ZIP           Rentals                 GO       is the Company History. Like the Services
                     Real Estate Site Logo                                                                                                                                     section, About Us is a content section that
                                                                                                                                                                               uses the same two-column template as
                                                                                                                                                                               this page.

           RENTALS                         SALES                   NEIGHBORHOODS                           SERVICES                          ABOUT US                      2   The promo chips here are used to cross-
                                                                                                                                                                               promote services. Promo chips are usually
                                                                                                                                                                               GIFs with some text that link to another
1
    COMPANY HISTORY                EXECUTIVE TEAM                       AGENTS                      CAREERS                                                                    page within the site. Promo chips can also
                                                                                                                                                                               be small Flash files. Their placement
                                                                                                                                                                               throughout the site is governed by the
                                                                                                                                                                               CMS.
                                                      Company History

       2
               INVESTORS PROMO



                                                                                                          Image



           PROPERTY MANAGEMENT
                  PROMO


                                                       Copy about realestate.com is one of Brooklyn’s fastest growing real estate companies with
                                                       hundreds of sales and rental listings in Williamsburg, Greenpoint, Fort Greene, DUMBO, Boerum
                                                       Hill, and Carroll Gardens. ….Bras in urna quis neque dignissim consequat. Ut eget felis.
                                                       Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus. Cras in urna quis neque
        UNION SQUARE MORTGAGE                          dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis
                PROMO                                  metus. Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean accumsan. Aenean a
                                                       augue ut turpis lacus purus ullamcorper felis, ut auctor dolor urna ut risus. Cum sociis natoque




      HOME                       RENTALS                        SALES                           NEIGHBORHOODS              SERVICES                     ABOUT US
      My R&E                     Rental Listings                Sales Listings                  Brooklyn                   Overview                     Executive Team
      News & Press               Renter’s Guide                 Buyer’s Guide                   Manhattan                  For Sellers                  Company History
      Contact Us                 New Rental Developments        Open Houses                     Queens                     For Investors                Careers
      RSS                                                       New Sale Developments           Outside NYC                For Owners                   Agents
      Privacy Statement                                                                                                    Union Square Mortgage




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7.1: Executive Team


   About Us, Executive Team

                                                                                                                    Search: Neighborhood, ZIP
                                                                                                                                                                                     1   The Executive Team page is an index of
                                                                           NEWS & PRESS | CONTACT US | HI JANE                                          Rentals                 GO       images and short biographical
                     Real Estate Site Logo                                                                                                                                               descriptions. The descriptions and images
                                                                                                                                                                                         link to individual executive profiles, as
                                                                                                                                                                                         shown on the following page. Where no
                                                                                                                                                                                         image is available, a placeholder image
          RENTALS                             SALES                         NEIGHBORHOODS                            SERVICES                          ABOUT US                          will be substituted.

                                1
   COMPANY HISTORY                    EXECUTIVE TEAM                             AGENTS                      CAREERS                                                                 2   Promo chips here point to content deeper
                                                                                                                                                                                         within this section and to featured
                                                                                                                                                                                         properties.
                                                         Executive Team

                                                                                         Copy about R&E team leader – very brief CV in urna quis neque dignissim
         FEATURED SALES PROMO                                                            consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem.
                                                                     Image
                                                                                         Curabitur quis metus. Cras in urna quis neque dignissim consequat. Ut eget
                                                                                         felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus.
                                                                                         Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean
                                                                                         accumsan. Aenean a augue ut turpis lacus purus ullamcorper felis, ut auctor
                                                              Name Name,                 dolor urna ut risus. Cum sociis natoque
           2
                                                              Title title title
                                                              Phone number
                CAREERS PROMO

                                                                                         Copy about R&E team leader – very brief CV in urna quis neque dignissim
                                                                                         consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem.
                                                                     Image
                                                                                         Curabitur quis metus. Cras in urna quis neque dignissim consequat. Ut eget
                                                                                         felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus.
                                                                                         Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean
                                                                                         accumsan. Aenean a augue ut turpis lacus purus ullamcorper felis, ut auctor
        FEATURED RENTAL PROMO                                 Name Name,                 dolor urna ut risus. Cum sociis natoque
                                                              Title title title
                                                              Phone number

                                                                                         Copy about R&E team leader – very brief CV in urna quis neque dignissim
                                                                                         consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem.
                                                                     Image
                                                                                         Curabitur quis metus. Cras in urna quis neque dignissim consequat. Ut eget
                                                                                         felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus.
                                                                                         Nam leo turpis, gravida at, fringilla vitae, varius nec, massa. Aenean
                                                                                         accumsan. Aenean a augue ut turpis lacus purus ullamcorper felis, ut auctor
                                                              Name Name,                 dolor urna ut risus. Cum sociis natoque
                                                              Title title title
      HOME                          RENTALS                             SALES                            NEIGHBORHOODS               SERVICES                     ABOUT US
      My R&E                        Rental Listings
                                                              Phone number
                                                                        Sales Listings                   Brooklyn                    Overview                     Executive Team
      News & Press                  Renter’s Guide                      Buyer’s Guide                    Manhattan                   For Sellers                  Company History
      Contact Us                    New Rental Developments             Open Houses                      Queens                      For Investors                Careers
      RSS                                                               New Sale Developments            Outside NYC                 For Owners                   Agents
      Privacy Statement                                                                                                              Union Square Mortgage




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                                                                                                                                                                                                                                                                           Page 20 of 37
7.1.1: Executive Profile


   About Us, Executive Profile

                                                                                                                                                                                    1   All the Executive and Agent Profiles use
                                                                           NEWS & PRESS | CONTACT US | HI JANE     Search: Neighborhood, ZIP           Rentals                 GO       this template. If a photo of the individual is
                      Real Estate Site Logo                                                                                                                                             not in the CMS, a placeholder image will
                                                                                                                                                                                        be added here. Contact info will have
                                                                                                                                                                                        office address, office phone and fax; other
                                                                                                                                                                                        contact info is optional.
            RENTALS                                 SALES                   NEIGHBORHOODS                           SERVICES                          ABOUT US
                                                                                                                                                                                    2   This is sample of the type of copy that can
                                                                                                                                                                                        be used in the profiles. The copy should
    COMPANY HISTORY                         EXECUTIVE TEAM                       AGENTS                      CAREERS                                                                    be brief, informative and welcoming.



                                                               Executive Name, and Title                                            2

        1

                                                                Born and raised in Brooklyn, Executive Name grew up in a family of real estate
                                                                owners, ultimately working in property management for their portfolio of
                                                                investments as she got old enough. With real estate in her blood, Exec Name
                                                                continued in the field when marrying a Brooklyn developer, investor and
                           Exec’s Photo
                                                                boutique brokerage firm owner, subsequently gaining valuable expertise in loft
                                                                conversions as well as new development rentals and sales.

                                                                It was when her husband awarded Real Estate Site the exclusive right to
                                                                market one of his buildings that Exec Name decided to join the firm as a
                                                                residential sales specialist. Recognizing the vast resources available to her at
                                                                this leading NYC firm, she felt better equipped to serve customers and market
             Work Address                                       properties with this powerful name behind her.
             Phone number
             Cell number (optional)                             As committed to the people she serves as she is the projects she undertakes,
             Fax number                                         Exec Name is a focused, persistent and results-driven professional who strives
             email@realestate.com                               to help each customer and client achieve his or her unique real estate goals.
             Download contact info                              Her seasoned experience and extensive market knowledge are enhanced by
                                                                the caring, thorough guidance she provides throughout the rental, purchase or
                                                                sale process.

                                                                The mother of three, Exec Name is active in volunteer activities at her
                                                                children’s schools. In spare time, she also enjoys antiquing, working out, and
                                                                vacationing with her family.




       HOME                               RENTALS                        SALES                           NEIGHBORHOODS              SERVICES                     ABOUT US
       My R&E                             Rental Listings                Sales Listings                  Brooklyn                   Overview                     Executive Team
       News & Press                       Renter’s Guide                 Buyer’s Guide                   Manhattan                  For Sellers                  Company History
       Contact Us                         New Rental Developments        Open Houses                     Queens                     For Investors                Careers
       RSS                                                               New Sale Developments           Outside NYC                For Owners                   Agents
       Privacy Statement                                                                                                            Union Square Mortgage




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7.2: Agents Index


   Agents Index Page

                                                                                                                                                                                   1   The Agent Index uses the same template
                                                                      NEWS & PRESS | CONTACT US | HI JANE           Search: Neighborhood, ZIP      Rentals                    GO       that the Executive Index page does. It is a
                      Real Estate Site Logo                                                                                                                                            tabled list of Thumbnail images and
                                                                                                                                                                                       descriptions. Both elements are linked to
                                                                                                                                                                                       the full agent profile.

           RENTALS                          SALES                      NEIGHBORHOODS                                SERVICES                      ABOUT US                         2   If agents do not want full profiles, this
                                                                                                                                                                                       blurb area can be used for key agent info
                                                                                                                                                                                       – territory, contact info etc.
   COMPANY HISTORY                  EXECUTIVE TEAM                         AGENTS                       CAREERS


                                                                                                                1
                                                       Real Estate Site Agents

                                                                              Short mention of agent, territory and office . Contact info: phone number and
                 CAREERS PROMO                                                email can also be provided in this line, as well as a link to the full profile. The
                                                              Image
                                                                              agent’s picture also links to the full profile.


                                                            Name Name
                                                                                                            2


                                                                              Short mention of agent, territory and office . Contact info: phone number and
        FEATURED RENTAL PROMO                                                 email can also be provided in this line, as well as a link to the full profile. The
                                                              Image
                                                                              agent’s picture also links to the full profile.


                                                            Name Name



                                                                              Short mention of agent, territory and office . Contact info: phone number and
                                                                              email can also be provided in this line, as well as a link to the full profile. The
                                                              Image
         FEATURED SALES PROMO                                                 agent’s picture also links to the full profile.


                                                            Name Name


                                                                              Short mention of agent, territory and office . Contact info: phone number and
                                                                              email can also be provided in this line, as well as a link to the full profile. The
                                                              Image
                                                                              agent’s picture also links to the full profile.


                                                            Name Name
       HOME                       RENTALS                         SALES                            NEIGHBORHOODS                SERVICES                         ABOUT US
       My R&E                     Rental Listings                 Sales Listings                   Brooklyn                     Overview                         Executive Team
       News & Press               Renter’s Guide                  Buyer’s Guide                                                                                  and
                                                                                Short mention of agent, territory and office . Contact info: phone number Company History
                                                                                                   Manhattan                    For Sellers
       Contact Us                 New Rental Developments                                          provided in this line, as well as a link to the full profile. Careers
                                                                  Open Housesemail can also be Queens                           For Investors                    The
       RSS                                                        New
                                                              Image Sale Developments              Outside NYC                  For Owners                       Agents
       Privacy Statement                                                        agent’s picture also links to the full profile. Union Square Mortgage


                                                            Name Name
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7.2.1: Agent Profile


   Agent Profile

                                                                                                                                                                                         1   Like the Executive Profiles, the Agent Profiles
                                                                                NEWS & PRESS | CONTACT US | HI JANE     Search: Neighborhood, ZIP           Rentals                 GO       use the individual agent’s name and title, for
                      Real Estate Site Logo                                                                                                                                                  the page title


                                                                                                                                                                                         2   Photo and contact info goes here.

           RENTALS                                   SALES                       NEIGHBORHOODS                           SERVICES                          ABOUT US
                                                                                                                                                                                         3   If the agent’s name is associated with any
    COMPANY HISTORY                          EXECUTIVE TEAM                            AGENTS                     CAREERS                                                                    recent press, this paragraph appears with
                                                                                                                                                                                             articles in a bulleted list, most recent
                                                                                                       1                                                                                     article on top. Article titles are linked to the
                                                                Agent Name, and Title                                                                                                        PDF, text file or website that contains the
                                                                                                                                                                                             article. These press links open the article
                                                                 Short agent bio goes here – remember, brevity is the soul of wit. urna quis neque dignissim                                 in a new window. If the agent has no
                                                                 consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas mollis lorem. Curabitur quis metus.                           articles associated with her name, this
                                                                 Cras in urna quis neque dignissim consequat. Ut eget felis. Pellentesque aliquam. Nulla egestas                             paragraph does not appear.

                           Agent’s Photo                         mollis lorem. Curabitur quis metus. Nam leo turpis, gravida at, fringilla vitae, varius nec, massa.
                                                                 Aenean accumsan. Aenean a augue ut turpis lacus purus ullamcorper felis, ut auctor dolor urna ut
                                              2
                                                                 risus. Cum sociis natoque.                                                                                              4   Tables highlighting recent sales and
                                                                                                                                                                                             current listings by this agent are added
                                                                                                                                           3
                                                                                                                                                                                             here. Listings appear in chronological
                                                                 These are some recent mentions of “Agent Name” in the press:
                                                                                                                                                                                             order, most recent on top. The CMS will
                                                                 - Buying By the Numbers, New York Magazine 10/302008
                                                                                                                                                                                             govern number of listings to appear in
                                                                 - A Nomad Finds a Home, The New York Times 01/14/2007
                                                                                                                                                                                             each table.
             Work Address                                        - Waterfront Still Finds Buyers, Crain’s New York 09/10/2006
             Phone number
             Cell number (optional)
             Fax number                                                                                                                                                  4

             email@realestate.com
             Download contact info                                   ‘Agent Name’s Recent Transactions                        ‘Agent Name’s Current Listings
                                                                                 125 Bedford Ave. #5 (2 br.) $550,000           thumb     100 Fourth Ave. #5 (1 br.) $303,000
                                                                      thumb
                                                                                 Williamsburg                                             Park Slope


                                                                                 303 Bayard St. (1 br.) $250,000                thumb     100 Fourth Ave. #6 (1 br.) $403,000
                                                                      thumb
                                                                                 Williamsburg                                             Park Slope


                                                                                 100 Maspeth Ave. #7 (3 br.) $650,000           thumb     100 Fourth Ave. #7 (1 br.) $503,000
                                                                      thumb
                                                                                 Williamsburg                                             Park Slope




       HOME                                RENTALS                            SALES                           NEIGHBORHOODS              SERVICES                     ABOUT US
       My R&E                              Rental Listings                    Sales Listings                  Brooklyn                   Overview                     Executive Team
       News & Press                        Renter’s Guide                     Buyer’s Guide                   Manhattan                  For Sellers                  Company History
       Contact Us                          New Rental Developments            Open Houses                     Queens                     For Investors                Careers
       RSS                                                                    New Sale Developments           Outside NYC                For Owners                   Agents
       Privacy Statement                                                                                                                 Union Square Mortgage




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8.0: Globals




               Pages that are accessed via the global navigation in the header or the footer.




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My A&L Login


   My R&E Login
                                                                                                     1

                                                                                                                                                                                 1   My R&E is part of the global navigation of
                                                                        NEWS & PRESS | CONTACT US | MY R&E     Search: Neighborhood, ZIP            Rentals                 GO       the site. Links to this section are on every
                     Real Estate Site Logo                                                                                                                                           page in the site that uses a header and
                                                                                                                                                                                     footer.



           RENTALS                         SALES                         NEIGHBORHOODS                         SERVICES                            ABOUT US                      2   Copy at the top of the page explains a little
                                                                                                                                                                                     bit about My R&E and what visitors can do
                                                                                                                                                                                     in this section.


                                                           Sign In to My R&E               2

                                                                                                                                                                                 3   Here a recognized user who is logged out,
                                                           Hunting for real estate in New York is not easy. Fortunately, you’ve got My R&E to help tame the                          has come back to the My R&E Login
                                                           jungle of choices. Real Estate Site personalized service (My R&E) lets you save properties you’re                         page. The system recognizes the cookie
                                                           interested in, share the properties with others, get alerts when something changes and access                             and pre-populates the login fields with her
                                                           the forms you need to close the deal.                                                                                     username (e-mail address) and password.
                                                                                                                                                                 4
                                                                                                                                                                                     At the bottom of this panel is a link for
                                                           Already a Member?                                        Register for My R&E                                              people who have forgotten their
                                                                                                                                                                                     passwords.
                                                                                                                       Your Name:
                                                       3     Your e-mail address:
                                                             Jane@gmail.com
                                                                                                                       Your e-mail address:
                                                                                                                                                                                 4   If the visitor is not registered, he will have
                                                                                                                                                                                     the opportunity to do so here. The
                                                              Password:                                                                                                              registration form should be kept as brief as
                                                                                                                                                                                     possible so that it does not present a
                                                                                                                       Password:
                                                                                                                                                                                     barrier to entry.
                                                                 Remember me

                                                                                                                       Re-type Password:


                                                              Sign In
                                                                                                                       Are you a renter or an owner?
                                                                                                                          Renter          Owner

                                                                           Forgot your password?
                                                                                                                       What’s your zip code now?




                                                                                                                       Sign Up           Clear




      HOME                       RENTALS                           SALES                            NEIGHBORHOODS                SERVICES                     ABOUT US
      My R&E                     Rental Listings                   Sales Listings                   Brooklyn                     Overview                     Executive Team
      News & Press               Renter’s Guide                    Buyer’s Guide                    Manhattan                    For Sellers                  Company History
      Contact Us                 New Rental Developments           Open Houses                      Queens                       For Investors                Careers
      RSS                                                          New Sale Developments            Outside NYC                  For Owners                   Agents
      Privacy Statement                                                                                                          Union Square Mortgage




                                                                                                                                                                                                                                      Real Estate Site Redesign: Site Map and Wireframes
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                                                                                                                                                                                                                                                                            Page 25 of 37
My A&L Workspace Top


  My R&E Workspace, Top
                                                                                                       1

                                                                                                                Search: Neighborhood, ZIP
                                                                                                                                                                                       1   A Logged-in user is called by name to
                                                                       NEWS & PRESS | CONTACT US | HI JANE                                                Rentals                 GO       indicate a logged-in state. Alternatively,
                     Real Estate Site Logo                                                                                                                                                 this text could read “LOGOUT”.

                                                                                                                                                                                       2   This section has simple secondary
                                                                                                                                                                                           navigation similar to that used in the
          RENTALS                           SALES                          NEIGHBORHOODS                         SERVICES                                ABOUT US                          Neighborhoods section.


                                                                                                                                                                                       3   The About Me info is based on what the
       My R&E Stuff                             Jane’s R&E                                                                                                                                 user provided during the registration
                                                                                                                                        3                                                  process. An “edit this info” link gives the
             2
                 My R&E Home                    About Me:                                                             Edit this info                                                       site user an opportunity to change or add
                 Renter’s Forms                 I’m a: Renter                                                                                                                              to the information displayed here.
                 Buyer’s Forms
                                                I live in: 11211
                 Seller’s Forms
                 Logout                         My e-mail is: jane@gmail.com
                                                My phone is:                                                                                                                           5   This table contains properties the user has
                                                                                                                                                                                           saved. It provides some identifying
                                                                                                                                                                                           information, price and a button/link to
                                                                                                                                                                                           delete saved properties from this list.
                                                Properties I’ve Saved
                                            5

                                                  thumb     Williamsburg 1br          (1 br.) $2,000                                        Delete
                                                            Williamsburg



                                                  thumb     Fort Greene 2 br.        (2 br.) $4,000                                         Delete
                                                            Fort Greene



                                                  thumb     Cobble Hill 2br.         (2 br.) $3,000                                         Delete
                                                            Cobble Hill



                                                  thumb     Bed-Stuy 1br.            (1 br.) $2,000                                         Delete
                                                            Bed-Stuy



                                                  thumb     Cobble Hill 1br.         (2 br.) $2,000                                         Delete
                                                            Cobble Hill



                                                  thumb     Bed-Stuy 1br.            (1 br.) $1,500                                         Delete
                                                            Bed-stuy



                                                  thumb     Clinton Hill 1br.        (2 br.) $1,000                                         Delete
                                                            Clinton Hill



                                                  thumb     Bed-Stuy 1br.            (1 br.) $2,000                                         Delete
                                                            Williamsburg

      HOME                        RENTALS                           SALES                             NEIGHBORHOODS                    SERVICES                     ABOUT US
      My R&E                      Rental Listings                   Sales Listings                    Brooklyn                         Overview                     Executive Team
      News & Press                Renter’s Guide                    Buyer’s Guide                     Manhattan                        For Sellers                  Company History
      Contact Us                  New Rental Developments           Open Houses                       Queens                           For Investors                Careers
      RSS                                                           New Sale Developments             Outside NYC                      For Owners                   Agents
      Privacy Statement                                                                                                                Union Square Mortgage




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                                                                                                                                                                                                                                                                               Page 26 of 37
My A&L Workspace Bottom


   My R&E Workspace, Bottom
                                                                            1
                                              My Email Alerts                                                                                                                                          1    Registered users can order custom e-mail
                                                                           NEWS & PRESS | CONTACT US | HI JANE         Search: Neighborhood, ZIP                 Rentals                          GO
                                             Get the latest on the properties you want by creating an e-mail alert. First tell us what                                                                      alerts with this tool.
                     Real Estate Site   Logo you want, then save the alert. We’ll e-mail you an update daily, weekly or monthly.
                                                                                                       3
                                                                                                                                                                               4
                                          2
                                                  I want to:                     The most I’ll pay:          My move-in date is:         The best size for me is:                                      2    Rent/Buy is required because it effects the
                                                                                                                                                                                                            contents of the maximum price dropdown.
                                                        Rent         Buy          $1000                      January 1, 2009                 Any
                                                                                                                                                                                                            Max price for rents range from $1000 to
          RENTALS                             SALES                         NEIGHBORHOODS                               SERVICES                                 ABOUT US                                   $10,000. The price range for buyers is
                                                  My preferred neighborhood is:                  5   Send me an update:             The best property type is:             6                                $100,000 to $5,000,000
                                                  Any                                                Daily                             Any

                                                                                                                                                                                                       3    Move-in date is projected out three
                                                                                                                                                                                                            months from current month, on the 1st and
                                          7       Properties will have these amenities:                                                                                                                     15th of each month.
                                                        Doorman                           Pool                         Furnished                            Outdoor Space
                                                        Laundry                           New Appliances               Allow Pets                           Storage Space                              4    Studio, 1 bedroom, 2 bedroom, etc.
                                                        Dishwasher                        Wood Floors                  Eat-in-kitchen                       Internet

                                              8                                                                                                                                                        5    Update intervals are daily, weekly and
                                                     Save                                                                                                       Clear                                       monthly. The e-mail updates will continue
                                                                                                                                                                                                            until they are terminated. Therefore, every
                                                  These are my active alerts:                                                                               9                                               outgoing email update should have a link
                                                                                                                                                                                                            back to this page at the bottom, so the
                                                                  Rent/Max $2000/Feb 15, 2009/Bed-Stuy                saved 1/4/2009           Delete
                                                                                                                                                                                                            user can switch off the alert.


                                                                  Buy/Max $300,000/Feb 15, 2009/Bed-Stuy              saved 1/4/2009           Delete                                                  6    Property types are: coop, condo,
                                                                                                                                                                                                            apartment, loft, townhouse, house,
                                                                                                                                                                                                            building, commercial, retail, land and any.

                                              Properties Recently Seen                                                                                                             10
                                                                                                                                                                                                       7    Multiple amenities can be selected,
                                                                                                                                                                                                            although that will reduce the number of
                                                                                                                                                                                                            properties that can be included in the alert.
                                                                                                                                                                                                            Outgoing email should also have a
                                                                   Image                                      Image                                       Image                                             paragraph for null results, e.g., “If there
                                                                                                                                                                                                            are no properties listed here, consider
                                                                                                                                                                                                            casting a wider net. Go to link to modify
                                                                                                                                                                                                            your search.”
                                                    Park Slope Condo                             Greenpoint Apartment                        Williamsburg Apartment
                                                    $749,000, 2Br                                $1,700, 1Br                                 $2,200, 1.5Br
                                                    556 5th Ave @ 15th St.                       Subway: Greenpoint Ave. G                   Subway: Bedford Ave. L                                    8    Clicking save updates the table below with
                                                    Open House Sunday 11/16/                                                                                                                                another saved alert. There is no limit on
                                                    08, 1-4pm.                                                                                                                                              the number of alerts that can be saved.

                                                                                                                                                                                                       9    Alerts can be deleted here.
      HOME                       RENTALS                                SALES                            NEIGHBORHOODS                       SERVICES                               ABOUT US
      My R&E                     Rental Listings                        Sales Listings                   Brooklyn                            Overview                               Executive Team
      News & Press               Renter’s Guide                         Buyer’s Guide                    Manhattan                           For Sellers                            Company History
      Contact Us                 New Rental Developments                Open Houses                      Queens                              For Investors                          Careers            10   Properties this user has recently seen
      RSS                                                               New Sale Developments            Outside NYC                         For Owners                             Agents                  appear here too.
      Privacy Statement                                                                                                                      Union Square Mortgage




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                                                                                                                                                                                                                                                                                                  Page 27 of 37
9.0: Search Flows




                    Points of entry and finding information.




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9.1: Search Engines


   Search Entry Points From the Web

                                          1   Search for the phrase “Williamsburg lofts”
                                              and the Real Estate Site link comes up at
                               1
                                              the top of the Google organic results.



                                          2   Here the R&E homepage is the listed link.
                                              This is the desired result for generic
                                              searches.


                                      2   3   In this instance the buyer is searching for
                                              a specific property and enters “canvas
                                              lofts greenpoint” into the Yahoo search
                                              box.


                                          4   The top Yahoo result for this search is an
                                              interior page in the Real Estate Site site
                                              that lists units for sale in the Canvas Lofts
                                              condos.




   3




                      4




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9.2: Likely Entry Points


   Search Entry Points on Homepage
                                                                                                                                                    2

                                                                                                      Search: Neighborhood, ZIP
                                                                                                                                                                             1   These will be the primary points of ingress
                                                               NEWS & PRESS | CONTACT US | MY R&E                                         Rentals                       GO       for site visitors looking to rent or buy
                      Real Estate Site Logo                                                                                               Sales                                  property. The arrows represent estimated
                                                                                                                                          Open Houses                            traffic for each entry point.
                                                                                                                                          Other Content


            RENTALS                         SALES               NEIGHBORHOODS                         SERVICES                           ABOUT US                            2   On a site with a lot of choices, many users
                                                                                                                                                                                 will go straight to site search to locate
                                                                                                                                                                                 what they’re after. Here the site offers a
                                                                                                                                                                                 qualified search. With the first field, the
                                                                                                                                                                                 visitor can enter Neighborhood, Zip Code
                                                                                                                                                                                 (or any other keyword) and qualify it with
                                                                                                                                                                                 one of the items in the drop-down box.
                                                                                                                                                                                 This provides a quick way to zero-in on
                                                                                                                                                                                 meaningful content.




           1




       HOME                       RENTALS                   SALES                          NEIGHBORHOODS               SERVICES                           ABOUT US
       My R&E                     Rental Listings           Sales Listings                 Brooklyn                    Overview                           Executive Team
       News & Press               Renter’s Guide            Buyer’s Guide                  Manhattan                   For Sellers                        Company History
       Contact Us                 New Rental Developments   Open Houses                    Queens                      For Investors                      Careers
       RSS                                                  New Sale Developments          Outside NYC                 For Owners                         Agents
       Privacy Statement                                                                                               Union Square Mortgage




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9.3: Sales Listings (Expanded Filters)


Sales Search Results

                                                                                                                     Search: Neighborhood, ZIP                                          Notes
                                                                       NEWS & PRESS | CONTACT US | MY R&E                                             Rentals                      GO   This page shows the state of the search results page
                   Real Estate Site Logo                                                                                                                                                when all the filters are expanded.




                                                                                                                                                                                        1   Sales search results reload in the page
         RENTALS                                   SALES                NEIGHBORHOODS                                SERVICES                         ABOUT US                              space, titled Sales Search Results with the
                                                                                                                                                                                            search terms reiterated below that.
SALES LISTINGS                BUYER’S GUIDE                  OPEN HOUSES              NEW DEVELOPMENTS
                                                                                                                                                                                        2   The original search terms are carried over
                                                      Sales Search Results                           1
                                                                                                                                                                                            to this set of filters. If the visitor initiates a
    Your Search                                                                                                                                                                             new search from this box, the results list
     11222 Sales                Search Again          Your search for “11222 Sales” found 346 results                                                                                       refreshes on the right. Note additional
                                                      View    10   per page                                                                You’re viewing page 1   of 16 Next >>
                                                                                                                                                                                            filters.
2
                                                           5       5
                                                           10
                                                                       ADDRESS                           TYPE             BEDROOMS                  PRICE              SAVE             3   Properties that are under contract or sold
    Filter Results                                         25                                                                                                                               are identified here and on the property’s
     PRICE RANGE                                           50                                                                                                                               listing page.
                                                           All
                                                                       Greenpoint, Brooklyn
                                                        Image
                                                                       Web ID 5795                       Condo            3Br                       $699,000             Save
     $150,000                         $1,500,000
                                                                                                                                                                                        4   This user clicks a property that is under
                                                                                                                                                                                            contract. See the next wireframe for the
     LOCATION
                                                                                                                                                                                            result.
                                                        Image          Greenpoint, Brooklyn
          Williamsburg                                                                                                                                                   Save
                                                                       Web ID 5123                       Condo            3Br                       $699,000
          Greenpoint                                                                                                                                                                    5   Table headings are clickable—clicking the
                                                                                                                                                                                            heading re-sorts the table by the criteria
          Fewer neighborhoods
                                                                                                                                                                                            clicked. Default sort is by
      BROOKLYN                                                         Greenpoint, Brooklyn
                                                        Image          Web ID 5008                       Condo            3Br                       $699,000             Save
           All Brooklyn Neighborhoods                                  UNDER CONTRACT
                                                                                                 3

           Bedford-Stuyvesant
           Boerum Hill
                                                        Image          Greenpoint, Brooklyn
           Brooklyn Heights                                            Web ID 4998                       Condo            3Br                       $699,000             Save
           Brooklyn Navy Yard
           Bushwick
           Carroll Gardens
           Clinton Hill                                 Image          Greenpoint, Brooklyn
           Cobble Hill                                                 Web ID 5456                       Condo            3Br                       $699,000             Save

           Downtown Brooklyn
           DUMBO                                                   4
           East Williamsburg                                           Greenpoint, Brooklyn
                                                        Image          Web ID 5006                       Townhouse        5Br                       $1,000,000
           Fort Greene                                                                                                                                                   Save
                                                                       UNDER CONTRACT
           Greenpoint
           Park Slope
           Prospect Heights
                                                                       Greenpoint, Brooklyn
           Red Hook                                     Image                                                                                                            Save
                                                                       Web ID 5795                       Condo            3Br                       $699,000
           Williamsburg

      MANHATTAN
       Williamsburg

MANHATTAN

      All Manhattan Neighborhoods             Greenpoint, Brooklyn
                                      Image   Web ID 5795            Condo   3Br   $699,000   Save

      Upper East Side
      Murray Hill
      Union Square
      Meatpacking District
      Flatiron
      SoHo


QUEENS

      All Queens Neighborhoods


      Maspeth
      Long Island City
      Sunnyside


OUTSIDE NYC

      All Outside NYC Neighborhoods



PROPERTY TYPE
      All property types

   Fewer property types

   Co-Op
   Condo
   Condo-Op
   Brownstone
   Loft

   Commercial Property


BEDROOMS
Any

BATHROOMS
Any


SQUARE FOOTAGE
Any


AMENITIES
Any


SUBWAY
By Nearest Subway




                                                                                                     Real Estate Site Redesign: Site Map and Wireframes
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                                      Page 31 of 37
9.4: Building Page


      Example of Deep Link: Results From Yahoo Search

                                                                                                                  Search: Neighborhood, ZIP
                                                                                                                                                                                          1   Here the visitor has followed a link from
                                                                          NEWS & PRESS | CONTACT US | HI JANE                                       Rentals                          GO       the Yahoo search results directly to this
                       Real Estate Site Logo                                                                                                                                                  page, a properties for sale list, in the New
                                                                                                                                                                                              Developments section. This is an example
                                                                                                                                                                                              of “deep linking”.

            RENTALS                             SALES                      NEIGHBORHOODS                           SERVICES                        ABOUT US                               2   The properties for sale list identifies the
                                                                                                                                                                                              new development with some explanatory
                                                                                                                                                                                              text and branding. There are also links to
      SALES LISTINGS             BUYER’S GUIDE                  OPEN HOUSES              NEW DEVELOPMENTS                                                                                     the developer’s promotional site for the
                                                     1                                                                                                                                        property and a backlink to the New
                                                                                                                                                                                              Developments index.
                                                         Canvas Lofts, Properties for Sale
                                                         These are the current listings                                                                          3                        3   Pagination tools and clear labeling help
                                                                                                                                                                                              users navigate large result sets. Although,
                                                         View    10    per page                                                          You’re viewing page 1   of 1 Next >>
                                                                                                                                                                                              in this case, there are only 7 results.
                                                                           ADDRESS                      TYPE            BEDROOMS                  PRICE                SAVE
                                                                                                                                                                                          4   Property image and address link to the full
                                                                                                                                                                                              description of the property.
                                                                           Greenpoint, Brooklyn
                                                           Image                                                                                                          Save
                                                                           Web ID 4196                  Condo           1Br                       $699,000
  2
                                                                                                                                                                                          5   Registered users can save properties to
                                                                                                                                                                                              My R&E. Unregistered users get a
       CANVAS LOFTS                                                                                                                                                                           message asking them to sign up.
       118 GREENPOINT AVE.,                                                Greenpoint, Brooklyn
                                                           Image                                                                                                          Save
       Greenpoint                                                          Web ID 4214                  Condo           2Br                       $699,000
       Conceptualized to cater to the                                 4                                                                                                                   6   When properties are under contract,
       creative individualist, Canvas steps                                                                                                                                                   before the listing has been retired, a
       onto the condo scene with design                                                                                                                                          5            warning slug appears after the address
       freedom, super flexibility, and a                                                                                                                                                      info and web ID.
                                                           Image           Greenpoint, Brooklyn
       clean, white canvas that awaits your                                                                                                                               Save
                                                                           Web ID 4322                  Condo           1.5Br                     $599,000
       transformative personal style.
       Create. Live. Inspire. Call today for                                                                                                                                              7   This callout links to an index page of
       more information.                                                                                                                                                                      preset RSS feeds (see Appendix).
       www.canvascondos.com
                                                           Image           Greenpoint, Brooklyn
                                                                           Web ID 4998                  Condo           3Br                       $699,000                Save

       << Return to New Developments


                                                           Image           Greenpoint, Brooklyn
        Get the latest listings          7                                 Web ID 5456                  Condo           3Br                       $699,000                Save

                        Add the Apartments &
                        Lofts New
        HOME            Development listings
                                      RENTALS                             Greenpoint, Brooklyn
                                                                      SALES                             NEIGHBORHOODS              SERVICES                          ABOUT US
        My R&E          feed to your RSS Listings
                                      Rental               Image          Web ID
                                                                      Sales Listings 5006               Brooklyn                   Overview                          Executive Team
                                                                                                                                                                          Save
        News & Press                  Renter’s Guide                  Buyer’s Guide CONTRACT
                                                                      6   UNDER                         Condo
                                                                                                        Manhattan       1Br        For Sellers      $605,000         Company History
        Contact Us
                        reader        New Rental Developments         Open Houses                       Queens                     For Investors                     Careers
        RSS                                                           New Sale Developments             Outside NYC                For Owners                        Agents
        Privacy Statement                                                                                                          Union Square Mortgage

                                                                           Greenpoint, Brooklyn
                                                           Image                                                                                                          Save
                                                                           Web ID 5795                  Condo           3Br                       $699,000
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                                                                                                                                                                                                                                                                         Last modified: 1/22/2010
                                                                                                                                                                                                                                                                                   Page 32 of 37
10.0: Appendix




                 A few more details on widget functionality.




                                                               Real Estate Site Redesign: Site Map and Wireframes
                                                                                           Last modified: 1/22/2010
                                                                                                     Page 33 of 37
Mortgage Calculators


   Calculators




   Union Square Mortgage            Union Square Mortgage
   Group Calculator                 Group Calculator

     Current rate:     6.5%          Current rate:     6.5%

     Term of loan:     30            Term of loan:     30

     Percent down:     20            Percent down:     20

     Loan amount:      520000        Loan amount:      520000

     CC/Maintenance:                 CC/Maintenance:   200

     Monthly taxes:                  Monthly taxes:    15

     Monthly total:                  Monthly total:    3,314.75


                       Calculate                        Calculate




                                2




   Rent vs. Buy Calculator          Rent vs. Buy Calculator         2   This Rent Vs. Buy calculator is modeled
                                                                        after the one at:
     Monthly rent:     2300         You can afford to buy a home        http://www.mortgage-calc.com. The
                                    valued at $424,000.                 result of the calculation shows the
     Down payment:     60000
                                                                        purchase amount the renter can afford.
     Current rate:     6.5%         To learn more about your            Result also links to Union Square
                                    options for financing the           Mortgage info. Exact functionality TBD.
     Length of loan:   30           purchase of a home, see
                                    Union Square Mortgage.
                       Calculate




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Video & Photo Tabs


   Viewer-player object


            Photos        Video                       Floorplans



                                                                                 Image    Image



                                                                                 Image    Image



                                                                                 Image    Image



                                                                                 Image    Image
                                           Image


                                                                                 Image    Image



                                                                                 Image    Image



                                                                                 Image




            Photos        Video                       Floorplans


                                                                   Additional Copy about Property
                                                                   Ras in urna quis neque dignissim
                                                                   consequat. Ut eget felis.
                                                                   Pellentesque aliquam. Nulla
                                                                   egestas mollis lorem. Curabitur
                                                                   quis metus. Cras in urna quis
                                                                   neque dignissim consequat. Ut
                                                                   eget felis. Pellentesque aliquam.
                          Video Still and Play Arrow               Nulla egestas mollis lorem.
                                                                   Curabitur quis metus. Nam leo
                                                                   turpis, gravida at, fringilla vitae,
                                                                   varius nec, massa. Aenean
                                                                   accumsan. Aenean a augue ut
                                                                   turpis lacus purus ullamcorper
                                                                   felis, ut auctor dolor urna ut risus.
                                                                   Cum sociis natoque


                                          10:14 / 15:00


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                                                                                                                                                 Page 35 of 37
RSS Directory


   RSS Index Page

                                                                NEWS & PRESS | CONTACT US | HI JANE     Search: Neighborhood, ZIP           Rentals                 GO
                  Real Estate Site Logo



          RENTALS                           SALES                NEIGHBORHOODS                           SERVICES                          ABOUT US


     RSS Feeds from Real Estate Site
     Really Simple Syndication (RSS) is an easy and free way to keep alerted of new content from your
     favorite web sites. The most user-friendly way to use our RSS feeds is with a web-based news reader
     such as MyYahoo, Google Reader, or Netvibes. Stay on top of the markets with the feeds below:


       Williamsburg Sales
       Get the latest sales listings from Williamsburg.                                                                       GET IT ON YOUR MOBILE
       Choose your reader: Google | myYahoo | netVibes | Windows Live


       Carroll Gardens Sales
       Get the latest sales listings from Carroll Gardens

       Choose your reader: Google | myYahoo | netVibes | Windows Live


       Greenpoint Sales
       Get the latest sales listings from Greenpoint

       Choose your reader: Google | myYahoo | netVibes | Windows Live
                                                                                                                                           PROMO 2
       Red Hook Sales
       Get the latest sales listings from Red Hook

       Choose your reader: Google | myYahoo | netVibes | Windows Live


       East Williamsburg Sales
       Get the latest sales listings from East Williamsburg

       Choose your reader: Google | myYahoo | netVibes | Windows Live
      HOME                            RENTALS                 SALES                           NEIGHBORHOODS              SERVICES                     ABOUT US
      My R&E                          Rental Listings         Sales Listings                  Brooklyn                   Overview                     Executive Team
      News & Press                    Renter’s Guide          Buyer’s Guide                   Manhattan                  For Sellers                  Company History
      Contact Us
       Fort Greene Sales New Rental Developments
      RSS
                                                              Open Houses
                                                              New Sale Developments
                                                                                              Queens
                                                                                              Outside NYC
                                                                                                                         For Investors
                                                                                                                         For Owners
                                                                                                                                                      Careers
                                                                                                                                                      Agents
       Get Statement
      Privacythe latest sales listings from Fort Greene                                                                  Union Square Mortgage


       Choose your reader: Google | myYahoo | netVibes | Windows Live

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Google Map Behavior


   Google Map Behavior and Controls

                                                                      NEWS & PRESS | CONTACT US | MY R&E        Search: Neighborhood, ZIP           Rentals                 GO
                     Real Estate Site Logo

                                                                                                                                                                                 1   Map displays standard Google zoom
                                                                                                                                                                                     controls and scale.
           RENTALS                         SALES                       NEIGHBORHOODS                            SERVICES                           ABOUT US

                                                                                                                                                                                 2   Map pinpoint and info balloons may retain
                                                                                                                        3
                                                                                                                                                                                     standard Google styling, or display some
      1                                                        Street View                Map              Satellite
                                                                                                                                                                                     custom styles as the Google API allows.
                                                                                                                                                                                     Data in the info balloon comes from the
                                                                                                                                                                                     R&E database. For sales properties, the
                                                                                            X
                                                                                                                                                                                     information displayed is the top line of the
                                                           1109 Lorimer St., Brooklyn, NY                                                                                            property listing: address, status, web ID,
                                                           STATUS: UNDER CONTRACT                                                                                                    neighborhood and price.
                                                           Web ID # 5006, Greenpoint,
                                                           $1,000,000

                                                                                                                                                                                 3   Links to other Google datasets may be
                                                                                                                                                                                     provided here. For this phase of the R&E
                                                           2                                                                                                                         redesign, the selected datasets will be
                                                                                                                                                                                     Street View, Map and Satellite; Map being
                                                                                                                                                                                     the default view.



                                                                                                                                                                                 4   If the Google API supports it, use the
                                                                                                                                                                                     subway line icon pins instead of subway
                                                                                                                                                                                     stop markers on maps that appear on
                                                                                                                                                                                     Rental pages.
                                                                                      4




      HOME                       RENTALS                           SALES                          NEIGHBORHOODS                  SERVICES                     ABOUT US
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