Title: Putting the Magic Back Into Young Ad ult Fantasy Word Count: 293 Summary: As the market becomes saturated wit h young adult fantasy books in the "Harry Potter" mold, how long will it be before the genre loses its ma gic? Keywords: Putting the Magic Back Into Young Ad ult Fantasy Article Body: As the market becomes saturated wit h young adult fantasy books in the "Harry Potter" mold, how long will it be before the genre loses its ma gic? "If, like me, you've noticed that t he spell being cast by the latest c rop of young adult fantasy novels i s becoming less potent, it seems a fair question to ask," said R.J. Ni mmo, a young adult novelist and exp ert on entertainment for children. Nimmo doesn't dispute the continued popularity of the sword-and-sorcer y retreads out there. "Nonetheless, assorted witches, dji nn and goblins risk succumbing to t hat well-known pitfall of every suc cessful celebrity from boy bands to Britney: overexposure," he said. Nimmo says the genre's rise in popu larity was initially due to J.K. Ro wling's wildly successful "Harry Po tter" series and was further compou nded by the success of the "Dark Ma terials" trilogy by Philip Pullman. "They are all fantastic books - gen uinely fun and original," Nimmo sai d. "The problem is the market is be coming saturated. One more insipid 'Harry Potter' clone may be one too many." So how can parents find worthwhile reading choices that their kids - w hose appetites for fantasy fiction show no sign of abating - will want to open and read? "The trick is to find books for chi ldren and young adults where the fa ntasy genre elements are infused as part of historical-inspired storie s, thus sharpening the emotional, i ntellectual and educational edge," Nimmo said. "The Ancient Egyptian Ennead," Nimm o's latest myth-inspired novel set in Egypt in the time of the pharaoh s, promises to do just that. "The magic in my books is something readers can identify with: the mag ic of learning about ancient civili zations, gods, myths and monsters," he said. "It's the way forward for an increasingly lackluster genre. I want to put the magic back in the hands of the reader."