Title: Inventor of Swiss Medica's O24 Pain Neutralizer Shares His Secrets Word Count: 1466 Summary: Will consumers favor a non-burning pain relief product, like Swiss Med ica_s (OTC BB: SWME) O24 instead of Icy Hot or Ben Gay? Richard Weise, inventor of the patented O24 pain relief product talked to us about h ow O24 came about, how it works dif ferently than other pain relief pro ducts and why O24 might just become a success story during its North A merican rollout to retail stores. Keywords: pain, arthritis, fibromyalgia, herb s, essential oils, penny stocks, bi oscience Article Body: Will consumers favor a non-burning pain relief product, like Swiss Med ica_s (OTC BB: SWME) O24 instead of Icy Hot or Ben Gay? Richard Weise, inventor of the patented O24 pain relief product talked to us about h ow O24 came about, how it works dif ferently than other pain relief pro ducts and why O24 might just become a success story during its North A merican rollout to retail stores. Interviewer: How did you come about developing the O24 pain relief for mula? Richard Weise: I started the O24 de velopment thirty-five years ago, wi th studies in natural medicine. Whe n you have chronic pain, people wan t to take some pharmaceutical produ ct, which gives side effects. I don _t like that. I was studying to get a product that I could use, which would have no side effects. Previou sly while I worked in Germany, I de veloped environmentally safe cleani ng products. I had studied Chinese medicine. I studied all the medicin es for years: natural medicines, In dian medicines, European medicines and all the herbs. The Europeans, o ver a longer time, have been using more natural products. Interviewer: How did this product a dvance from your studying medicines to its commercial distribution? Richard Weise: I had this product i n Europe and used it for myself, bu t it was not for commercial use. I tested it on myself. In the United States my first testing was on my E nglish teacher. She broke her foot and had pain. I told her I had some thing for her pain, and I put it on her foot. She stopped having pain. She called me the next morning and told me that after six weeks, this was the first night she could slee p pain-free. A couple of months lat er, she came back to me and said, _ Richard, I need two hundred bottles of this stuff you gave me._ I want ed to know why she needed two hundr ed bottles. I had offered to make h er some product if she needed more, but two hundred bottles? She told me she had so many people she had g iven them a little of the formula t o, people were asking her for more. That_s how this whole thing starte d in 1992 in the United States. Whe re it started commercially. Interviewer: How was your reception , at first, with O24? Richard Weise: When I first started with this, in the United States, p eople thought it was _snake oil_. I _m not a medical doctor. I studied natural medicine as my hobby. I don _t make claims. The claim I am perm itted to make is that this product can be used for temporary pain reli ef for aches and pains, muscle spas ms, arthritis. The FDA told us this in 1995. Before that, it was consi dered snake oil. I have customers w ho have been using this product for thirteen years. They are using it and they are happy. They will not u se anything else. Interviewer: Why doesn_t O24 give p eople the burning sensation one suf fers from most other pain relief lo tions, sprays or gels? Richard Weise: Let_s take Ben Gay®. It uses menthol and capsaicin. Cap saicin is very heating. It is made out of (chile) peppers. When you us e too much, you can burn your skin. They put menthol in to equalize th e temperature a little, but it_s st ill burning. When you work out, and you put this on, your skin gets re d. Tiger Balm® is a product made of camphor and menthol. Menthol gives a cooling feeling. When you have i nflammation of your nerve, sometime s it helps and sometimes it doesn_t . It_s only cooling. Interviewer: Why is it that O24 wor ks differently from other pain reli ef lotions, gels or rubs? Richard Weise: When you have pain i n an area of you body, the temperat ure of the pain area is different t han your regular body temperature. It can be higher by a half a degree or it can be lower. Some people pu t ice on, and it will not help. Oth ers put ice on and it helps. The re ason is if the temperature was too high, putting ice on it cools it do wn to the regular body temperature. The inflammation of the nerve is g one (by putting on ice) and the pai n goes away. The O24 equalizes the body temperature, whether it is hig her or lower. Automatically, this w as a wonderful side effect. Interviewer: Is that one of the maj or differences, between O24 and the others? That O24 doesn_t burn? Richard Weise: Yes. That was done o n purpose. With other products, peo ple complained they burned. Some es sential oils are very skin irritati ng. Therefore, you have to make the right formulation to make sure you have no complaints. I still try to make the product better and better , more efficient for the patients, for the consumer. I haven_t had any complaints. I have a complaint fil e and it has been empty for the las t thirteen years, except one person who was allergic to peppermint oil. Interviewer: Do people use this pro duct on its own, or in conjunction with something else, like ibuprofen ? Richard Weise: People, who have bee n using this product for ten years, use just this product and nothing else. A lot of people over-medicate for their chronic pain. In some ca ses, O24 replaces the use of pharma ceutical products altogether. Some of the arthritis patients use it th ree to four times a day. Others use it once per day. It_s purely a top ical lotion. It stays on top of the skin. You can not replace oral med ication with this product. Interviewer: Do you get every ingre dient from the same suppliers, or d o you change your suppliers from ti me to time? Richard Weise: We pretty much try t o keep it with the same suppliers. We quality control every ingredient . We make an adjustment every time we do a batch. After every batch we have to go to an independent lab f or testing to prove that every ingr edient we say and claim in the prod uct is exactly what is in O24. Righ t now, we_re making a batch for 160 0 pounds. That translates into 25,0 00 one-ounce bottles. Interviewer: The big puzzle seems t o be how the herb essences stick to gether without binders, such as alc ohol or glycerine or some other add itive. How did you get the herb ess ences to bind? Richard Weise: It is because of the way I mix the product together. Th at is the patent: how I mix them to gether and why they stay together. Over the past ten years, I saw comp anies try to copy the product. They bought product. They broke it down . This is easy. It_s not a big secr et. They made the product, but ever y time they were finished, they con cluded, _This could not work!_ They got nothing out of it. Interviewer: Why does your O24 work , while the O24 copycats have faile d to replicate your formula, if the ingredients are the same? Richard Weise: They don_t know how to put the product together. There are no preservatives in the product . Normally, you put water or alcoho l in the product and it stays toget her. O24 stays together without any binders. I put every essential oil into four groups. I have everythin g written down. The manufacturer kn ows my exact procedure. The results can be replicated without my monit oring the combining. The company (S wiss Medica) has all the paperwork (for the formula), and their chemis ts can replicate the formula. They can make the product in the same wa y. I have bottles sitting here that are thirteen years old. If I take them to the lab tomorrow, they have the same efficiency, the same main ingredients as the product I make today Interviewer: O24 has an indefinite s helf life? Richard Weise: Yes. The same batch I made thirteen years ago has the s ame life as the batch I would make today. Actually according to the la w, I can not say they have indefini te shelf life. We did a test for th irty-six months. We did a shelf-lif e test in an independent lab. They proved this product has a shelf lif e of thirty-six months. Interviewer: Can you confirm that a thletes and celebrities have actual ly used this product? Richard Weise: Yes. I talked on the phone with them. I know Filip Gart ner, the former head coach of the N orwegian ski team. I met him three or four times. Sam Walton_s daughte r, for example, likes the product. Interviewer: What do you know about the fibromyalgia testing that was done in Germany, using O24? Richard Weise: The doctor bought th e product from us. We had no idea h e was doing the test. He bought pro duct off the market, tested it and published the results in medical jo urnals. He published this product a nd the test results. He published w hat he did without our knowledge an d the results were excellent.