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Title: HD Brings Theater-Quality Viewing To Living Rooms Word Count: 437 Summary: Most consumers are quick to upgrade to the latest computers, cell phon es and music players as technology gets more sophisticated--but when i t comes to televisions and DVD play ers, many viewers are still stuck i n the last century. Keywords: HD Brings Theater-Quality Viewing To Living Rooms Article Body: Most consumers are quick to upgrade to the latest computers, cell phon es and music players as technology gets more sophisticated-but when it comes to televisions and DVD playe rs, many viewers are still stuck in the last century. "The analog TV system we have in th e U.S. is more than 50 years old," explains Andy Parsons, spokesman fo r the Blu-ray Disc Association, whi ch is working to bring high-definit ion home entertainment into the mai nstream. "In the next year or two, people are going to see some exciti ng products that will make living r ooms feel like movie theaters." What's driving this change? In a wo rd, content. TV broadcasters are of fering more high-definition program ming via satellite and cable. And, movie studios are preparing to rele ase their movies on high-capacity d iscs, such as Blu-ray discs, making it possible to buy, rent and view Hollywood favorites in high-definit ion. People who get to see a true H DTV setup showing the latest Hollyw ood blockbuster at their local elec tronics stores can see the differen ce in quality immediately. "HDTV will catch on when people see that they can buy movies and games in the new format," says Parsons. Movie discs using the Blu-ray forma t are expected to appear in stores beginning in June. Shoppers can exp ect to find favorite titles such as "Crash" and the "Terminator" serie s available, with more and more hig h-definition discs coming to stores throughout the summer. The improvement in quality, Parsons says, is comparable to what viewer s noticed when they switched from V HS tapes to DVDs. "When you watch a video tape today, you really notic e how poor the picture is compared to your DVDs-and you don't have the menus and all of the added feature s that you do with DVDs," he explai ns. "The shift to HDTV and high-def inition discs will be just as drama tic." Shoppers can expect to see discs an d players with competing formats, P arsons says, and they'll need to co nsider what they're getting for the ir money. For instance, he explains , they should ask questions about t he breadth of games, movies and oth er products available, so they don' t get stuck with a format with no f uture. Blu-ray Disc, for example, i s partnering with major movie studi os, music publishers and game devel opers, and plans to deliver the ind ustry's broadest range of home ente rtainment content. In addition, the players will play all of your exis ting standard-definition DVDs. Today, it might be hard to imagine what impact the new high-definition discs and TVs will have on our hom e entertainment viewing. However, P arsons says, "In a few years it wil l be hard to remember that we once thought DVDs were the coolest movie format around."
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