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Title: Digital Electronics and Renewable E nergy Go Hand In Hand Word Count: 543 Summary: More and more businesses embrace re newable energy, recycling and reuse in an effort to bring us more effi cient, greener and environmentally friendlier digital electronics. Keywords: renewable energy, green electronics , sustainability,iPhones, iPods, W ii, solar and wind energy Article Body: Someone once said "It takes money t o make money," and that is mostly t rue. Today, we might add, "It takes energy to make money," with refere nce to all the wondrous digital ele ctronics we use every day to conduc t business and create things. Probl em is that it can take quite a lot of energy to run all the computers, peripherals, big screen display an d multimedia installations in our h omes and offices. And a bunch more to keep all those cell phones, digi tal cameras, GPS systems, iPods and handheld gaming systems charged an d ready to go. So while the cost of energy keeps rising, and more and more people realize that climate ch anges, pollution and diminishing oi l reserves demand a move towards re newable energy sources, we consume more and more with all of our belov ed electronics. Does that mean that the very progre ss that brought us the wonderful wo rld of digital electronics is also digging us into a deeper and deeper hole of energy dependence and spir aling monetary and environmental co sts? It doesn't have to be that way . Business and the environment do n ot have to be at odds. There is, in fact, a green electronics movement that seeks to make our beloved ele ctronics more energy efficient and environmentally friendlier. The mov ement covers the entire spectrum fr om huge international conglomerates pledging to recycle, reuse and con serve, all the way to electronics b eing more energy-efficient and eith er bio-degradable or easier to recy cle, thus reducing what is now call ed "e-waste" from millions of tons of landfill to reused and recycled resources. Saving energy and recycling makes p erfect sense, and it's no surprise that there are now companies devoti ng themselves to green electronics and energy sustainability. After al l, it's good PR and makes economic sense. But it goes farther than tha t. There are now even companies tha t sell both digital electronics AND renewable energy products. It's ea sy to see how a firm belief in rene wable energy, conservation and soun d energy policies may drive an envi ronmentally conscious business owne r to sell items like solar and wind energy products as well as digital electronics made by companies that have realized that business and so ciety are interdependent and thus e mbraced green technology. What is "green technology?" It can be products certified for low emiss ions, products certified to be more energy-efficient (like the Energy Star pledge and standard), or produ cts using solar chargers or other e nergy saving technologies. It can a lso mean support of companies that are actively "going green" by incre asing recyclable content, removing environmentally harmful substances, using renewable energy in the prod uction cycle, and supporting enviro nmental conservation causes and pro jects. Why would companies go green? Becau se it's not only the right thing to do, but also because it's an incre asing competitive advantage to be s een as a green company that cares a bout the environment. Just like a l ot of consumers reject pesticides a nd insist on organically grown food products, more and more consumers insist on buying green, energy-effi cient technology from companies tha t care. It's good to know that mega hits like iPhones and Wii gaming co nsoles are made by such companies. What we're seeing here is really an inevitable, accelerating trend tow ards smarter, greener and more effi cient and conscientious consumption . We all must fight waste and embra ce clean, sustainable, renewable en ergy.
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