Book_Review___Guerrilla_Marketing_For_Free by MonikaKam

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									Title:
Book Review _ Guerrilla Marketing Fo
r Free

Word Count:
419

Summary:
Sure, advertising is easy if you_re
 Pepsi or Apple, but what if you do
n_t have millions of dollars to thr
ow at TV and print ads? Any busines
s owner out there looking to cut th
eir marketing budget should look no
 further than Guerrilla Marketing f
or FREE _ Dozens of No-Cost Tactics
 to Promote Your Business and Energ
ize Your Profits by Jay Conrad Levi
nson.

We_ve all heard examples of busines
ses that spend nothing on marketing
 and yet never seem to be lacking i
Keywords: (Kri...
n customers
Guerrilla Marketing for FREE, Jay Co
nrad Levinson
Article Body:
Sure, advertising is easy if you_re
 Pepsi or Apple, but what if you do
n_t have millions of dollars to thr
ow at TV and print ads? Any busines
s owner out there looking to cut th
eir marketing budget should look no
 further than Guerrilla Marketing f
or FREE _ Dozens of No-Cost Tactics
 to Promote Your Business and Energ
ize Your Profits by Jay Conrad Levi
nson.

We_ve all heard examples of busines
ses that spend nothing on marketing
 and yet never seem to be lacking i
n customers (Krispy Kreme Doughnuts
 comes to mind), but how do they do
 it? On the first page of the book
Levinson lets you know that it is p
ossible to grow a business without
spending a dollar on marketing, but
 that it takes a lot of energy and
time. Each of the simple tactics th
e book discusses (there are 100) ar
e deceptively simple and, according
 to Levinson, have proven track rec
ords.

All that you need to get started is
 a telephone, a computer, a printer
, business cards, and access to the
  internet. After that you will not
spend another dollar. Techniques ra
nge from the relatively obvious, su
ch as _write a marketing plan_ and
_have a website_, to not-so-obvious
  things such as _establish a referr
al program_ and _get involved in yo
ur community._

Many of the tactics involve giving
to receive. In addition to doing vo
lunteer work in your community, Lev
inson suggests joining local networ
king groups, giving away your produ
ct for free to non-profit organizat
ions and schools, and doing free pr
esentations on your area of experti
se to local organizations. Levinson
_s tactics will not just help impro
ve your bottom line, they_ll help y
ou become a more altruistic entrepr
eneur.

If there_s one downside to the book
, it_s that some of the techniques
involving computers are outdated. F
or example, Levinson suggests adver
tising on free online classified si
tes. That may have worked years ago
, but these days those sites are co
vered in spam and I doubt that any
business would gain anything from l
isting on them. The book was writte
n in 2003, so most of the technique
s are still pretty valuable, but th
ere_s just a few that stand out as
infeasible in 2006.

When reading Guerrilla Marketing fo
r FREE by Jay Conrad Levinson, I fo
und myself constantly putting it do
wn and jotting down ideas that coul
d help supercharge my business. Lev
inson truly invokes your creative j
uices. And the best part is that al
l of the techniques cost you NOTHIN
G. This is a no-brainer purchase fo
r all entrepreneurs and small busin
ess owners.

								
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