The_Retail_Joke_is_called_New by MonikaKam

VIEWS: 2 PAGES: 3

									Title:
The Retail Joke is called New

Word Count:
1048

Summary:
If you think you are shopping smart because you only by new products,
think again. When you buy "reconditioned" or "recertified" not only are
you getting a better bargin, but you are getting a better product.


Keywords:
Electronics, Refurbished, Shopping, Bargains,Saving,
Deals,Reconditioned,Recertified,Use products,Consumer goods


Article Body:
The Retail Joke is called New

You probably feel better purchasing new products at high prices. After
all, the word "new" is so much more appealing. I am going to
"recondition" your mind as a consumer, by educating you. I am going to
show you why buying "reconditioned" or "recertified" is a winning
decision all the way around. Get ready to be a "recertified" customer.

Products that are described as "New" are products that have never been
used and still in their original factory packaging. These items come
complete with manuals and original accessories.
You might not know this, but it's the customer that "inspects" new
products. Retailers sale you new products and the manufacture makes a
deal with the retailer to take back all customer returns. It is those
returns that undergo detailed inspection at the action of the customer
and or store returning it.

Perhaps you’ve seen the terms refurbished or factory-serviced. By law,
product packaging must state if an item is factory-reconditioned.
Retailers use different terminology, but it's all means recertified.
Recertified means retested for optimum use. I am going to use the term
recertified throughout this article, because I want you to think
recertified; not reconditioned, not refurbished or any other terms. Life
guards have to be recertified, doctors, paramedics. So what’s wrong with
products being recertified?

Recertified items include the flowing:

1. Products that have never been used, the only difference between the
"New" and "New Open Box" is that the outside factory seal has been
broken, due to cancelled order or mishandling during transporting from
warehouse to warehouse.

2 Unused items can be returned to original manufacturers for various
reasons: use in field tests, use in sales displays, and cancellations.
3. Most major retail superstores offer at least a 30-day money back
guarantee on their products and there are those consumers that just
simply take advantage of that. These items are returned to the
manufacturer, inspected and repackaged like new.

a. Items where the box was damaged in shipment which are returned to the
manufacturer.

b. The item was returned to the manufacturer because of a slight defect.
The defective part is replaced by the manufacturer, tested and then
repackaged just like new.

c. The item was returned because of a minor cosmetic blemish on the
casing that was corrected.

d. Demonstration units are also considered factory recertified. These
units are inspected, tested and repackaged.

e. The box was simply opened. That’s it!

f. Brand new overstocked items are also labeled factory recertified.

Such items are no longer sold as "new", but can only be sold as
"recertified".

4. Manufacturer's overstock, discontinued items, products with minor
cosmetic blemishes, and store demo items.

5. Enclosed manuals may refer to accessories (camera cases, straps, for
example.) that are not included with the recertified product. Be sure to
read over the product information page for a list of included
accessories.

6. Items where the box or casing was damaged in shipment which are
returned to the manufacturer.

7. The item was returned to the manufacturer because of a slight defect.

8. The part that was defective was replaced by the manufacturer, tested
and then repackaged just like new.

9. The item was returned because of a minor cosmetic blemish on the
casing that was corrected.

10. Demonstration units are also considered factory Recertified. These
units are inspected, tested and repackaged.

11. Customers return products for many reasons: a customer may change his
or her mind, not like the product, or have difficulty operating it.
Whether it is returned a month later or only the very next day, such an
item must be identified as recertified or recertified to be resold.
Manufacturers are extremely assured about their recertified products and
offer the manufacturer warranties from 30 days to 2 years.
It is impossible to know the history of each item, but for whatever
reason the unit gets labeled factory Recertified it is inspected &
serviced by the manufacturer then tested and repackaged to meet original
product specifications. All merchandise is warranted by the original
manufacturer unless otherwise specified.

Most of the recertified appliances are much better than a lot of new
appliances sold in our stores today. In this microwave, cost cutting age,
most new models are not as durable as older models, so reconditioning an
older model is almost always better than purchasing most new makes.
Recertified products are often better than new, because they undergo more
rigorous inspection and testing than new products. The defect rate of
recertified items is far lower than that of items sold as new. Sometimes
items sold as recertified are, in fact, "new" items that have simply been
repackaged due to damage to the box or casing during shipping. The item
may never have even made it to a store shelf!

Recertified is a term that is used loosely. People think it always means
that the appliance has been dismantled and rebuilt using what ever parts
they can find. This is not true. When this is the case, the parts are
usually new or as good as new and are restored to the exact manufacturer
specifications by the original manufacturer in a certified refurbishing
center. In addition, these products typically come with the added
advantage of a manufacturer warranty.

The statistics for returning a recertified item is much lower than the
returns on new items.
Recertified goods have a very low (2-percent) cost of return.
Recertified items have a much lower defect rate. Out of 10 units that
come back for repair only 1 is usually a factory refurb, because
Recertified units are tested before they are sold.

People buy cheap off brand items to save money instead of brand name
recertified items. It’s not that brand name is built any better, but
brand names have better support service and warrantees.
Buy name brand equipment at unbelievable savings without compromising on
quality. Why buy "new" when you can get the same equipment which has been
factory recertified for up to 70% savings without experiencing any
difference? Statistics state that consumers who have already purchased a
factory recertified item will never buy "new" again.

In summary, if all the benefits of buying a recertified product are the
same as a new one even the warranty, the only "drawback" is that annoying
little label on the outside of the box. Educated consumers buy
Recertified!

								
To top