Title: 75 percent of people buy the wrong d igital camera Word Count: 582 Summary: When I teach a new class learning d igital photography, over 75% of the students turn up with the camera t he salesman suggested. Keywords: digital camera, photography Article Body: When I teach a new class learning d igital photography, over 75% of the students turn up with the camera t he salesman suggested. Guess what? They soon find out that it’s the wrong one for them. This can be a very expensive mistake. So the big questions are what is the right one for me and how do I know which is best for me. One of the first things that you wa nt to know about the camera that th e salesman is trying to sell you is as follows -
How long does t he camera take to turn on and be re ady to take the shot? In the consum er market this can range between 1 to 5 seconds most being towards the 3 seconds mark.
How long do es the camera take to focus on the subject? (Not to take the picture) most cameras take between 1 to 3 se conds most at around the 1-second m ark. How long does the camera take to actually take the photo after yo u have pushed the shutter button co mpletely? Again, most cameras take between 1to 3 seconds this is calle d shutter lag time. Now you can see to take a photo can take up to 5 s econds just to turn on and up to an other 3 seconds to focus in and the up to another 3 seconds just to ac tually take the photo. In a cheaper camera, but not necess arily cheaper it can be up to 9 sec onds to take a photo from the camer a turned off. You may say “yes but I will leave my camera on” ok that’ s fine, but you may still have a la g time of up to 3 seconds just to t ake a photo. Just imagine how annoy ing it will be now that you have pu rchased your new digital camera cos ting you around $400 - $500 to find that you just can’t catch your chi ld blowing out the candles because your new camera at the critical tim e of blowing the candles out took 1 second to focus and a further 2 se conds to take the photo. What was t he result? A child sitting in front of a cake with black smoldering ca ndles. Can you set the white balance on yo ur camera? Just what is the white b alance? About 60% of digital cameras don’t have this adjustment, you must buy one that can be set manually, not j ust one that has an “auto white bal ance” as they are not as good as th ey advertise. Does your camera have different expo sure modes? Exposure modes are simply where doe s the camera take a light reading? The cheaper cameras just do an all over reading which can be very limi ting to say the least. A good camer a will have a “spot”, “centre weigh ted” and “matrix” metering system, which allows you to take great phot os in any light situation. When buying a digital camera, buy i t for the fact that it’s a camera n ot a video camera as well. One stud ent showed me all the features her camera had and that’s why it was mo re expensive – the only thing that it didn’t do well was take still pi ctures! You can get so much out of your new digital camera! you just have to p ut some time in for learning how to use it properly and how to take be tter pictures – remember no one wil l ever want to look at a poor quali ty photo twice! If you want to take really great pi ctures that will be in your family for years put in a little effort wi th your new digital camera.