Marketing. . .
It’s ALL around you
Slogan
A catchy phrase or jingle used to identify a product or company
Can you identify the following slogan phrases?
They’re magically delicious
Two
for me, none for you
The
fabric of our lives
Pizza! do chicken right
Pizza! We
Do
the Dew
do it your thirst
Obey
Just
Can you identify the following slogan jingles or music clips?
Logo
An identifying symbol for a company or product
Can you identify the following logos?
What would be a good definition for “Promotion”?
Letting people know about goods and services in a positive way that will make them want to buy.
Why is it important for a company to use promotion?
So consumers will know which products to buy.
What 4 things does promotion usually tell us?
How to use the product Where the product is available The quality of the product Other important information:
Price Materials or Ingredients Warnings or Hazards Sizes, Colors, Styles
What 4 elements does the promotion cycle consist of?
Sender Feedback Message
Receiver
Why is feedback an important element of the promotion cycle?
It helps the sender know if the message got through.
What are 3 forms of feedback?
Attendance
–
People show up to an event
Concerts, Rodeos, Special Events, etc.
Contributions
–
People donate to a cause that they believe in
March of Dimes, Sub for Santa, American Heart Assoc. Fund Raisers, etc.
Purchases
–
People buy the good or service
Stores, Catalogs, Internet, etc.
What are the 3 major reasons to use promotion in marketing?
Inform
–
Tell the consumer about the product
Recipes
that use their products Warranties and Money Back Guarantees Special Ingredients
Remind
–
Give out items with company or product name and logo printed on them
Balloons Key Chains Pens Rulers Hats T-Shirts.
Persuade
–
Companies change their products hoping new customers will buy
Use
appealing labels Change the packaging Power Words
–
– –
New and Improved Delicious For a limited time only
What are the 4 most common types of promotion?
Advertising
–
Advertising costs the company $$ to promote their product
Radio, TV, Newspaper, Magazines, Billboards, etc.
Sales Promotion
–
Ways that entice customers to visit the store or buy the product
Coupons, Contests, Rebates, Free Samples, Window Displays, etc.
Personal Selling
–
One salesperson works with one customer
Face-to-face; one-on-one help to convince the customer to buy
Publicity
–
Company gets recognition for doing good things
Sponsoring events, donating to a cause/charity, community service, etc.