A Closer Look at Google 2010-1

							A Closer Look at

    Economics      Mr. Joshi
                                      Basic Facts
Founded September 1998
Founders: Sergey Brin & Larry Page




Market Capitalization: $170 Billion (2010)
Revenue: 26 Billion (2010)
Net Income: 7.4 Billion (2010)
Total Assets: 40 Billion (2009)
       Of which is cash: 24 Billion
Employees: 20,000 Worldwide (2009)
     Google Offices Today…
• http://www.google.com/intl/en/corporate/ad
  dress.html
       Google’s Stock Price
• http://finance.yahoo.com/echarts?s=GOO
  G+Interactive#chart2:symbol=goog;range
  =my;indicator=volume;charttype=line;cros
  shair=on;ohlcvalues=0;logscale=on;source
  =undefined
    The Prototype
(I used this in 1998!)
                  A Brief History
• Google began in January 1996, as a research project by
  Larry Page, who was soon joined by Sergey Brin, two
  Ph.D. students at Stanford University in California.

• They hypothesized that a search engine that analyzed
  the relationships between websites would produce better
  ranking of results than existing techniques, which ranked
  results according to the number of times the search term
  appeared on a page.

• They raised $1.1 Million for their business plan.

• A patent describing part of the Google ranking
  mechanism (PageRank) was granted on 4 September
  2001. The patent was officially assigned to Stanford
  University and lists Lawrence Page as the inventor.
       How Google Makes $
• In 2000, Google began selling
  advertisements associated with search
  keywords. The ads were text-based to
  maintain an uncluttered page design and
  to maximize page loading speed.

• Keywords were sold based on a
  combination of price bid and clickthroughs,
  with bidding starting at US$.05 per click.
  Working
    for
  Google
Headquarters is a complex of building. The lobby is decorated
with a piano, lava lamps, old server clusters, and a projection
of search queries on the wall. The hallways are full of exercise
balls and bicycles. Each employee has access to the corporate
recreation center.
Recreational amenities are scattered throughout the campus
and include a workout room with weights and rowing
machines, locker rooms, washers and dryers, a massage
room, assorted video games, foosball, a baby grand piano, a
pool table, and ping pong. In addition to the rec. room, there
are snack rooms stocked with various foods and drinks.
         Take a look at HQ
• Of course, we’ll use Google Maps to see
  the Googleplex (as they call it)
 More Google Employee Benefits!
  Plus, Google has their own shuttle bus system
  that brings workers to and from home! AND, all
  Google engineers are encouraged to spend 20%
  of their work time (one day per week) on projects
  that interest them.

Some of Google's newer services, such as Gmail,
  Google News, Orkut, and AdSense originated
  from these independent endeavors. The
  company stated that their analysis showed that
  half of the new product launches originated from
  the 20% time.
Looking Ahead




    Google has bought land
    where they are building their
    next generation of computer
    along hydropower sources to
    be green (in both senses).
    River water also acts to cool
    hot computer parts.
     Google Products (all “free”)
•   Google Search
•   Gmail
•   Google Images
•   Google Maps
•   Google Earth
•   Google Videos (YouTube)
•   iGoogle
    Google Products you may not
              know…
•   Google Earth – Ancient Rome
•   Google Scholar
•   Google Books
•   Google Documents
•   Google Flu
•   Google Trends
•   Google Common Search
•   Google Chrome
•   Google Labs
   Is Google good for America
        (nay, the world!)?
• Yes
  – It allows people everywhere to find resources
    on the Internet. It is a one-stop shop for
    searching.
  – It is committed to bring information for free
    worldwide, all for free – did I mention it was
    free?!
• No
  - It has bankrupted many newspapers around
    the country.
  - It is a monopoly!