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					                                                  Table of Contents

PREFACE .........................................................................................................
INTRODUCTION ...........................................................................................

                                                          Part 1
                                            The Success Mindset
Chapter 1:
VALUES, VISIONS, & DREAMS..............................................................................
       Your Life Values
       Goals & Achievements
       See Your Dream Practice

Chapter 2:
HONE YOUR PROFESSIONAL & PERSONAL SKILLS ...................................
       Three Pillars of Chiropractic Certainty
       Developing and Maintaining your Confidence , Certainty, and Charisma
       Learn to Communicate with Confidence
       Would Your Ideal Patients Want You As Their Doctor?
       Develop Your Professional Charisma


Chapter 3
MAKING THE “BIG” DECISIONS .........................................................................
       Determine Your Core Technique
       Determine Your Desired Type of Practice
       Choose Your Region / State / Town For Practice

Chapter 4:
EARLY PREPARATIONS ...............................................................................
           Develop a Timeline
           Check into State Licensing Laws
           Attend State Conventions & Meet Exhibitors
           Take Success & Business Seminars


                                                          Part 2
                                        Build Your Success Team
Chapter 5:
DEVELOP YOUR PERSONAL SUCCESS TEAM ..................................................
       Develop Professional Relationships in Your Area
       Finding a Mentor
       Should You Hire A Practice Consultant?
       Using a Realtor
          Developing a Banker/Client Relationship
          Finding an Insurance Advisor
          Selecting an Accountant or CPA
          Your Financial Advisor
          Selecting & Using an Attorney


                                                     Part 3
                              Manifesting Your Dream Practice
Chapter 6:
MANIFESTING YOUR VISION, PURPOSE, & MISSION ...................................
       Your Vision
       Your Purpose
       Your Mission Statement
       Create a Plan for Your Life & Practice
       Setting Your Goals and Identifying Your Strategies
       Strategies for Reaching Your Objectives
       Tactics

                                                    Part 4:
                                                Into Practice
Chapter 7:
 THE ASSOCIATE DOCTOR ..................................................................................
       Assessing the Associate Practice
       Advantages of Associating
       Disadvantages of Associating
       Finding an Associate Position
       What a Principal Doctor Looks For In A Resume
       Questions To Ask During An Initial Interview
       Associate Income Expectations & Payment
       Responsibilities of the Associate Doctor
       Responsibilities of the Principal Doctor
       Associate Growth, Learning & New Patients
       Other Contractual Considerations of the Associateship

Chapter 8:
THE INDEPENDENT CONTRACTOR ................................................................

Chapter 9:
FACILITIES & STAFF LEASING ............................................................................
       Facilities & Equipment
       Staffing Considerations
       Lease Terms & Responsibilities
       Signage Considerations
         Office Hours
         Tax Considerations for Lessee & Staff
         New Patient Distribution
         Patient Records & Ownership
         Advertising & Promotions
         Non-Compete Agreements

Chapter 10:
BUYING AN EXISTING PRACTICE ......................................................................
       Buyer Advantages
       Personal Characteristics & Ideal Situations
       Visiting a Practice
       Guidelines for Practice Valuation
       Thoroughly Investigate All Factors
       Check Out the Neighborhood and Real Estate
       Remaking an Existing
       Staff Retention
       Making an Offer & Entering Negotiations Practice
       Legal & Accounting Assistance
       Financing Practice Acquisitions
       Practice Transition

Chapter 11:
THE NEW START-UP PRACTICE .........................................................................
       Attributes of a Practice Starter
       The New Practice Start-Up
       Choosing a Name for Your Practice
       Practice Image
       Location: Visibility, Accessibility & Recognizability
       Community Demographics
       Planning, Negotiations, & Logistics
       Leasing Office Space
       Office Layout, Floor Plan Basics, & Decorating
       Equipping Your Practice
       Establishing a Fee Schedule for Growth and Profit
       Designing Office Hours for Growth in a New Practice

Chapter 12:
FINANCING YOUR NEW PRACTICE ...................................................................
       Sources for Start-up Lending
       Lender Relations
       Important Lending Terms To Know
       Other Money Sources


                                                  Part 5
                     Start-Up Success Systems & Office Policies
Chapter 13:
POLICIES, PROCEDURES, & SYSTEMS ...............................................................
       System 1: Establishing Written Policies, Procedures, & Systems
       System 2: Computerizing Your New Office
       System 3: Office & Patient Forms
       System 4: The PI Card
       System 5: The Clipboard and Numbered Room System
       System 6: Financial Systems and Policies
       System 7: Insurance, PPO’s, Wellness Practices, and Practice Growth Systems

Chapter 14:
PERSONNEL FOR THE NEW PRACTICE ...........................................................
       Staff Development
       The Phantom Assistant
       Effective Interviewing & Hiring
       Hiring Employees vs Contractors

Chapter 15:
SUCCESSFUL NEW PRACTICE MARKETING ....................................................
       Employ a Deliberate Marketing Strategy
       Perform Market Research
       Determine Where You Want To Grow


Chapter 16:
MARKETING YOURSELF .......................................................................................
       Become Known and Respected
       Meet Three New People Everyday
       Athletics & Sports
       Civic Groups
       Local Newspapers
       Chamber of Commerce
       Houses of Worship
       Teach First Aid and/or CPR
       Sponsor a Children’s Sports Team
       Be Neighborly
       Free / Special Reports
       Public Speaking
       Complimentary Consultations
       Marketing to Payors
       Write Articles
       Grand Opening / Open House
       Show Your Appreciation
       Yellow Page Advertising
       Community Pro-Bono Work

Chapter 17:
BUILD YOUR PRACTICE IMAGE..........................................................................
     Your Practice Logo
     Letterhead and Business Cards
     Practice Brochure
     Practice Website
     Doctor Hotline Services
     Practice Newsletter
     Audio Brochure
     Informal (Waiting Room) Resume
     Letters to Patients
     New Patient Contact
     Word Of Mouth Advertising


Chapter 18:
DESIGNING YOUR PATIENT EDUCATION ......................................................
       Thirty-Second Introductions
       Pre-planned Routine Visit Education
       Practice Brochures
       Case Reports
       Health and Wellness Classes

Chapter 19:
BE PREPARED TO CARE FOR YOUR PATEINTS..............................................
       Design Flow Charts for Every Procedure
       Have Your Forms in Place
       Have a Plan

CONCLUSION ..........................................................................................................

APPENDICES ............................................................................................................
     One: Staff Development
     Two: Sample Waiting Room Resume
     Three: Transition Timelines & Activities
     Four: Procedure and System Planning
     Five: Transition Resources


FINAL THOT

ABOUT THE AUTHOR.................................................................................................

INDEX

				
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