Is_Making_Money_Online_As_Easy_As_It_Sounds_

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					Title:
Is Making Money Online As Easy As It Sounds?

Word Count:
715

Summary:
According to many websites and advertisements making money online is very
easy to do. It seems that wherever one turns these days someone is trying
to convince the masses how easy it is to earn an extra income. If you are
a subscriber to a newsletter you will no doubt have received many emails
from the gurus telling you that this product or that software is the next
best thing to owning your own atm.

Terms like ‘avalanche of cash,’ ‘floods of traffic’ and ‘mountains of
mo...


Keywords:
Home business know how, make money online, home based business, work-at-
home, affiliate marketing ti


Article Body:
According to many websites and advertisements making money o nline is very
easy to do. It seems that wherever one turns these days someone is trying
to convince the masses how easy it is to earn an extra income. If you are
a subscriber to a newsletter you will no doubt have received many emails
from the gurus telling you that this product or that software is the next
best thing to owning your own atm.

Terms like ‘avalanche of cash,’ ‘floods of traffic’ and ‘mountains of
moolar’ are thrown around like Frisbees. Unfortunately there are hundreds
of people out there who see these ads and fall for the million dollar
sales copy. The so-called gurus make it sound so easy it seems so simple.
Spend a few minutes in any marketing forum and you will see dozens of
people complaining about how they signed up for this or that p rogram a
week ago and want to know why they have not made enough money to retire
yet.

So who’s to blame for the 95% failure rate of online businesses? The old
saying (There are two sides to every story) definitely applies here. Lets
break it down into to categories.

The Consumers

These are the regular Joes looking for ways to make extra money. One of
the reasons for the high failure rate is attitude. It may sound like an
over simplification of a large problem but the evidence is clear. The
average person surfing online wants to make money. In these times the
modern culture is one of impatience. We know what we want and we want it
now! Consequently if someone is ordering a burger they want it to their
required standard as quickly as possible and unfortunately many people
feel the same about starting an online business.
More often than not the attitude adopted is all-wrong from the start.
Therefore the reason for failure is not that the business does not work,
it’s the owner that does not work. The business owner went into the
program with the wrong attitude i.e. expecting to be turning a profit
within a couple of weeks so the work needed to grow the business was not
put in. Almost everything else in life comes so quickly it is expected
that profiting from a business will happen quickly as well.

The Marketers

There are far too many unscrupulous so-called marketers online literally
lying through there teeth to make money. These are the guys that
exaggerate beyond all comprehension. All over the Internet ads that claim
you can make ($1000 in the next fifteen minutes) can be seen. These are
the few that make it difficult for the majority by making promises that
they cannot possibly keep.

Thankfully not all marketers are the same and the good do outweigh the
bad. There are those who try to educate people as well as market to them.
Educating consumers is vital. Any good marketers understands that it is
imperative to get their visitors to fully understand what they will be
getting into when they begin their businesses.

So. Who really is to blame for the high failure rate of Internet
marketers? Honestly the fault lies with both consumers and markers.
Building a strong profitable online home business takes time and a great
deal of work. Do not fall for the hype. If it were that easy everyone
would be rich and getting sun tanned on private secluded beaches.

If you are looking for ways to earn money fast, do not look online.
Internet marketing is an industry just like any other, it must be learnt
before it can be applied. If you are not willing to take the time and
money needed to learn then it is not for you. Oh yes, money, do not think
because a business is online it will be free to start -up and maintain. No
business online will last without advertising. There are some great free
ways to get exposure but at the same time there are some advertising
techniques that are extremely powerful but costly.

The key to starting a business is to do some research, get as much
information as possible before joining or parting with your money. Most
importantly understand that becoming successful takes time, perseverance,
determination and just a little luck.

				
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posted:12/24/2010
language:English
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